{"id":21451,"date":"2023-05-15T11:46:07","date_gmt":"2023-05-15T11:46:07","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21451"},"modified":"2023-05-10T06:29:09","modified_gmt":"2023-05-10T06:29:09","slug":"shopify-integrated-marketing","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/shopify-marketing-integrat\/","title":{"rendered":"Cum s\u0103 implementa\u021bi marketingul integrat pentru magazinele Shopify?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>G\u00e2ndi\u021bi-v\u0103 la ultimul anun\u021b pe care l-a\u021bi v\u0103zut. \u00ce\u021bi po\u021bi aminti m\u0103car brandul, dar\u0103mite creativitatea? Ast\u0103zi, vedem \u00eentre<a href=\"https:\/\/webtribunal.net\/blog\/how-many-ads-do-we-see-a-day\/\" target=\"_blank\" rel=\"noopener\"> 4 000 \u0219i 10 000 de anun\u021buri zilnic<\/a>. Cum reu\u0219esc m\u0103rcile s\u0103 ias\u0103 \u00een eviden\u021b\u0103? Cum se <strong>marca ta<\/strong> ias\u0103 \u00een eviden\u021b\u0103?<\/p>\n\n\n\n<p><strong>Comunicare coerent\u0103<\/strong> \u0219i <strong>eforturi de marketing integrate<\/strong> ajuta cu asta. Dac\u0103 cau\u021bi ajutor pentru implementarea marketingului integrat \u00een magazinul t\u0103u Shopify, e\u0219ti \u00een locul potrivit.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_ccedbb-2c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_ccedbb-2c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_ccedbb-2c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_ccedbb-2c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p><em>Articolul de ast\u0103zi v\u0103 va prezenta acest concept, cum s\u0103 construi\u021bi o astfel de strategie \u0219i, cel mai important, de ce s\u0103 v\u0103 pese s\u0103 fi\u021bi coerent. S\u0103 \u00eencepem!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este o strategie de marketing integrat\u0103?<\/h2>\n\n\n\n<p>Asta e <strong>o strategie cuprinz\u0103toare<\/strong> care v\u0103 ajut\u0103 s\u0103 r\u0103m\u00e2ne\u021bi coerent \u0219i d<strong>asigura consecven\u021ba pe canalele de comunicare<\/strong>. Aceast\u0103 consisten\u021b\u0103 \u00eencepe cu culorile m\u0103rcii tale \u0219i se termin\u0103 cu sloganurile tale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/integrated-marketing-strategy-878x1024.png\" alt=\"\" class=\"wp-image-21552\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/integrated-marketing-strategy-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/integrated-marketing-strategy-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/integrated-marketing-strategy-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/integrated-marketing-strategy-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/integrated-marketing-strategy.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p><em>Orice imagine pe care o prezenta\u021bi pe pagina dvs. de Facebook trebuie s\u0103 corespund\u0103 imaginii pe care o construi\u021bi \u00een magazinul dvs. Shopify.<\/em><\/p>\n\n\n\n<p>O strategie de marketing integrat\u0103 pentru magazinul dvs. Shopify \u0219i afacerea cu am\u0103nuntul va:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Folose\u0219te <strong>aceleasi culori<\/strong>;<\/li>\n\n\n\n<li>Folose\u0219te <strong>acelea\u0219i cuvinte<\/strong>;<\/li>\n\n\n\n<li>Folose\u0219te <strong>acela\u0219i ton al vocii<\/strong>;<\/li>\n\n\n\n<li>Folose\u0219te chiar \u0219i <strong>exact aceleasi promotii<\/strong> peste canalele de comunicare.<\/li>\n<\/ul>\n\n\n\n<p><strong>Imagineaz\u0103-\u021bi urm\u0103torul scenariu.<\/strong> Spune\u021bi publicului \u021bint\u0103 \u201eOdihne\u0219te-te \u0219i relaxeaz\u0103-te\u201d cu cea mai recent\u0103 campanie. Apoi ajung pe site-ul sau pe pagina ta de destina\u021bie cu sloganul \u201eKick Back, Chill Out\u201d. Care ar fi efectul?<\/p>\n\n\n\n<p>Unii vizitatori s-ar putea chiar s\u0103 se \u00eentrebe, <strong>acesta este site-ul aceluiasi brand<\/strong> care le-a f\u0103cut semn s\u0103 se odihneasc\u0103 \u0219i s\u0103 se relaxeze cu produsele lor?<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Rulezi pe Shopify?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Testeaz\u0103 14 zile gratuit! Integra\u021bi baza de date pentru clien\u021bi \u0219i automatizarea de marketing cu magazinul dvs. Shopify.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b4dfaf75\">\n\n<a class=\"gb-button gb-button-cda8d005 gb-button-text\" href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener noreferrer\">Vizualiza\u021bi aplica\u021bia Shopify<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Cu alte cuvinte, indiferent dac\u0103 trimite\u021bi e-mailuri, face\u021bi post\u0103ri organice cu con\u021binut atractiv sau difuza\u021bi reclame, publicul \u021bint\u0103 <strong>trebuie sa aiba aceeasi experienta<\/strong>.<\/p>\n\n\n\n<p><em>M\u0103rcile nu sunt doar logo-uri, sunt experien\u021be. Promi\u021bi aceast\u0103 experien\u021b\u0103 prin con\u021binutul t\u0103u pe canalele de comunicare.<\/em><\/p>\n\n\n\n<p>Pentru a alinia totul, baza\u021bi-v\u0103 pe marketing integrat. Pentru a v\u0103 ajuta s\u0103 demara\u021bi procesele de dezvoltare a comunic\u0103rii coerente, s\u0103 verific\u0103m <strong>canale cheie de comunicare \u0219i puncte de contact<\/strong> pentru magazinul dvs. Shopify.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Canale de comunicare \u00een marketing integrat pentru magazinele Shopify<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/communication-channels-in-integrated-marketing-878x1024.png\" alt=\"\" class=\"wp-image-21551\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/communication-channels-in-integrated-marketing-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/communication-channels-in-integrated-marketing-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/communication-channels-in-integrated-marketing-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/communication-channels-in-integrated-marketing-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/communication-channels-in-integrated-marketing.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Cu marketingul integrat, comunica\u021bi \u00een mod coerent cu publicul dvs. pe toate canalele disponibile. Acestea includ:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reclame pl\u0103tite<\/h3>\n\n\n\n<p>Ca cele de pe re\u021belele de socializare sau SERP (pagina de rezultate ale motorului de c\u0103utare) \u0219i plasarea de bannere pe site-uri web potrivite tematic. Acesta este o modalitate rapid\u0103 \u0219i u\u0219oar\u0103 de a ajunge la un public mai larg \u0219i la oameni care ar putea s\u0103 nu \u0219tie despre tine. Ai buget pentru asta?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing prin e-mail<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-newsletter-1024x683.jpg\" alt=\"\" class=\"wp-image-21555\" width=\"552\" height=\"368\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-newsletter-1024x683.jpg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-newsletter-300x200.jpg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-newsletter-768x512.jpg 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-newsletter-1536x1024.jpg 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-newsletter-2048x1365.jpg 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-newsletter-18x12.jpg 18w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><\/figure>\n<\/div>\n\n\n<p>Limitat la abona\u021bii dvs. Pute\u021bi comunica direct \u0219i personal cu publicul dvs. E-mailurile reci nu sunt populare \u00een comer\u021bul cu am\u0103nuntul \u0219i ajung adesea ca spam dac\u0103 destinatarul nu s-a abonat, a\u0219a c\u0103 mai bine r\u0103m\u00e2ne\u021bi la abona\u021bii dvs. \u0219i dedica\u021bi ceva timp pentru a v\u0103 cre\u0219te listele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing prin SMS <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/SMS-Marketing-878x1024.png\" alt=\"\" class=\"wp-image-21558\" width=\"427\" height=\"498\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/SMS-Marketing-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/SMS-Marketing-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/SMS-Marketing-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/SMS-Marketing-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/SMS-Marketing.png 1200w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><\/figure>\n<\/div>\n\n\n<p>De asemenea, limitat la abona\u021bii dvs. Pute\u021bi contacta direct cu rate foarte mari de deschidere \u0219i citire, deoarece SMS-urile sunt foarte personale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO <\/h3>\n\n\n\n<p>Infama optimizare a motorului de c\u0103utare v\u0103 poate ajuta s\u0103 urca\u021bi mai sus \u00een rezultatele SERP. Dac\u0103 ob\u021bine\u021bi un clasament mai ridicat, chiar dac\u0103 v\u0103 reduce\u021bi bugetul pentru anun\u021buri pl\u0103tite, ve\u021bi p\u0103stra vizibilitatea \u0219i ve\u021bi ajuta oamenii s\u0103 v\u0103 descopere rapid magazinul. Pute\u021bi s\u0103 optimiza\u021bi fiecare element al paginilor de produse \u0219i chiar s\u0103 deschide\u021bi un blog pentru marketing de con\u021binut, pentru a urca mai sus \u00een SERP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media \u0219i con\u021binut <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Social-Media-Content--1024x683.jpg\" alt=\"\" class=\"wp-image-21556\" width=\"554\" height=\"370\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Social-Media-Content--1024x683.jpg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Social-Media-Content--300x200.jpg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Social-Media-Content--768x513.jpg 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Social-Media-Content--1536x1025.jpg 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Social-Media-Content--2048x1367.jpg 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Social-Media-Content--18x12.jpg 18w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/figure>\n<\/div>\n\n\n<p>Canalele de social media nu sunt doar pentru reclame pl\u0103tite. Sunt o modalitate excelent\u0103 de a construi o comunitate \u00een jurul m\u0103rcii dvs. prin con\u021binut organic captivant \u0219i distractiv.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pagini de destina\u021bie dedicate <\/h3>\n\n\n\n<p>Sau locurile \u00een care trimi\u021bi oameni pentru a-i converti \u00een clien\u021bi poten\u021biali sau clien\u021bi. Paginile de destina\u021bie trebuie s\u0103 corespund\u0103 obiectivului dvs., interesului vizitatorului \u0219i promov\u0103rii care l-au condus c\u0103tre pagina respectiv\u0103.<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> Aplica\u021bii precum VibeTrace<\/a> v\u0103 ajut\u0103 s\u0103 crea\u021bi cu u\u0219urin\u021b\u0103 LP-uri dedicate \u0219i <a href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\">experien\u021be web personalizate<\/a> pentru vizitatori<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Realitatea digital\u0103 de ast\u0103zi nu te oblig\u0103 s\u0103 dezvol\u021bi toate acele canale de comunicare. Dar ar trebui dac\u0103 vrei <strong>o strategie de marketing integrat\u0103 func\u021bional\u0103<\/strong> pentru magazinul dvs. Shopify.<\/p>\n\n\n\n<p>Odat\u0103 ce sunte\u021bi clar cu privire la aspectul \u0219i comportamentul general al m\u0103rcii online, pute\u021bi \u00eencepe s\u0103 v\u0103 planifica\u021bi <strong>campanii de marketing integrate<\/strong>.<\/p>\n\n\n\n<p><em>Mai jos, v\u0103 vom ar\u0103ta exact cum arat\u0103 o astfel de campanie, a\u0219a c\u0103 continua\u021bi s\u0103 citi\u021bi!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Planificarea unei campanii de marketing integrat<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/planning-an-integrated-marketing-campaign-878x1024.png\" alt=\"\" class=\"wp-image-21550\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/planning-an-integrated-marketing-campaign-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/planning-an-integrated-marketing-campaign-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/planning-an-integrated-marketing-campaign-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/planning-an-integrated-marketing-campaign-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/planning-an-integrated-marketing-campaign.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Planificarea unei campanii de marketing integrate pentru magazinul dvs. Shopify implic\u0103 mai mul\u021bi pa\u0219i. S\u0103 avem o privire de ansamblu rapid\u0103:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Obiective stabilite <\/strong>&#8211;<strong> <\/strong>trebuie s\u0103 \u0219tii ce vrei s\u0103 ob\u021bii. \u00cen calitate de comerciant cu am\u0103nuntul, este posibil s\u0103 ave\u021bi diferite obiective \u2013 ob\u021binerea de abona\u021bi la e-mail (pentru care a\u021bi putea beneficia de o pagin\u0103 de destina\u021bie dedicat\u0103), cre\u0219terea gradului de cunoa\u0219tere a m\u0103rcii sau generarea direct\u0103 de v\u00e2nz\u0103ri. \u00cencepe cu asta.<\/li>\n\n\n\n<li><strong>Alege\u021bi Audien\u021b\u0103\/Segment<\/strong> \u2013 pute\u021bi folosi diverse instrumente \u0219i aplica\u021bii \u00een magazinul dvs. Shopify, cum ar fi aplica\u021bia VibeTrace cu ea<a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\"> platform\u0103 de date pentru clien\u021bi \u00eencorporat\u0103<\/a>, pentru a crea segmente. C\u00e2nd alege\u021bi segmentul dvs., pute\u021bi decide despre reclame \u0219i cel mai bun loc \u0219i modalitate de a ajunge la persoanele din acel segment.<\/li>\n\n\n\n<li><strong>Alege\u021bi Canale de comunicare<\/strong> \u2013 Millennials se simt mai confortabil pe Instagram, iar Gen-Z te va a\u0219tepta pe TikTok. Baby boomers sunt cel mai probabil s\u0103 fie pe Facebook sau s\u0103 se bazeze pe Google pentru a g\u0103si magazine. De aceea este esential sa iti alegi mai intai segmentul si apoi cele mai potrivite canale de comunicare.<\/li>\n\n\n\n<li><strong>Seta\u021bi urm\u0103rirea pentru diferite surse de achizi\u021bie <\/strong>&#8211;<strong> <\/strong>atunci c\u00e2nd rula\u021bi mai multe campanii pe mai multe canale, nu uita\u021bi s\u0103 v\u0103 urm\u0103ri\u021bi linkurile. Pute\u021bi folosi a\u0219a-numi\u021bii parametri UTM pentru a ob\u021bine date exacte despre clicuri \u0219i surse de v\u00e2nz\u0103ri.<\/li>\n\n\n\n<li><strong>Stabili\u021bi cum s\u0103 aduna\u021bi clien\u021bi poten\u021biali <\/strong>&#8211;<strong> <\/strong>paginile de destina\u021bie dedicate sunt cea mai bun\u0103 modalitate de a capta clien\u021bii poten\u021biali \u0219i de a converti vizitatorii. Ace\u0219tia se concentreaz\u0103 pe oferta specific\u0103 a campaniei de marketing integrat. Este, de asemenea, o modalitate de a garanta c\u0103 vizitatorii de pe canale diferite vor ajunge pe aceea\u0219i pagin\u0103.<\/li>\n\n\n\n<li><strong>Analiza\u021bi rezultatele<\/strong> \u2013 campaniile de marketing integrat sunt specifice \u0219i limitate \u00een timp. Ele urm\u0103resc atingerea unui anumit scop. Decide\u021bi despre indicatorii KPI specifici pentru a determina dac\u0103 campania dvs. a avut succes. Acestea pot include <a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/\">Rata de conversie<\/a>, rentabilitatea investi\u021biei, rata de clic \u0219i ratele de deschidere pentru campaniile de e-mail, acoperire \u0219i implicare pentru canalele de social media \u0219i a\u0219a mai departe.<\/li>\n\n\n\n<li><strong>Cl\u0103ti\u021bi \u0219i repeta\u021bi<\/strong> \u2013 c\u00e2nd campania se termin\u0103 \u0219i ave\u021bi o idee clar\u0103 despre care canal genereaz\u0103 cele mai multe conversii (\u00een func\u021bie de obiectivul dvs.), care reclame au cele mai bune rezultate \u0219i ce nu au func\u021bionat conform a\u0219tept\u0103rilor, ajusta\u021bi-v\u0103 \u0219i preg\u0103ti\u021bi-v\u0103 pentru urm\u0103toarea campanie.<\/li>\n<\/ol>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>Iat\u0103 un sfat de la exper\u021bi:<\/p>\n\n\n\n<p><em>Nu lansa\u021bi niciodat\u0103 un singur anun\u021b \u2013 crea\u021bi cel pu\u021bin dou\u0103 variante \u00eentr-un grup de anun\u021buri. Acest lucru este valabil at\u00e2t pentru reclamele Google, c\u00e2t \u0219i pentru re\u021belele sociale. \u00cen plus, <\/em><a href=\"https:\/\/vibetrace.com\/ro\/tag\/email-subject-lines\/\"><em>Testeaz\u0103-\u021bi A\/B liniile de subiect<\/em><\/a><em> pentru a g\u0103si cele mai bune op\u021biuni de lucru.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce ave\u021bi nevoie de marketing integrat pentru magazinele Shopify?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/why-do-you-need-integrated-marketing-for-shopify-stores-1-878x1024.png\" alt=\"\" class=\"wp-image-21557\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/why-do-you-need-integrated-marketing-for-shopify-stores-1-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/why-do-you-need-integrated-marketing-for-shopify-stores-1-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/why-do-you-need-integrated-marketing-for-shopify-stores-1-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/why-do-you-need-integrated-marketing-for-shopify-stores-1-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/why-do-you-need-integrated-marketing-for-shopify-stores-1.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Toate acestea ar putea suna a prea mult efort, dar o strategie de marketing integrat\u0103 bine dezvoltat\u0103 <strong>pl\u0103te\u0219te<\/strong>. Aduce la mas\u0103 <strong>mai multe avantaje cheie<\/strong> pentru magazinul dvs. Shopify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O marc\u0103 recunoscut\u0103, coerent\u0103<\/strong> \u2013 marca ta este mai mult dec\u00e2t logo-ul t\u0103u. Este experien\u021ba general\u0103 pe care o oferi prin canalele de comunicare, inclusiv site-ul t\u0103u.<\/li>\n\n\n\n<li><strong>Costuri reduse ale campaniei<\/strong> \u2013 pentru c\u0103 ve\u021bi putea reutiliza reclamele \u0219i elementele vizuale pe canale, deoarece au acela\u0219i aspect coerent.<\/li>\n\n\n\n<li><strong>Performan\u021b\u0103 sporit\u0103 a campaniei<\/strong> \u2013 c\u00e2nd e\u0219ti consecvent \u00een mesajele tale, oamenii vor \u00eencepe s\u0103 asocieze promo\u021biile tale cu brandul t\u0103u. \u00ce\u021bi vor aminti numele, \u00ee\u021bi vor recunoa\u0219te culorile \u0219i se vor obi\u0219nui cu tema \u0219i navigarea magazinului t\u0103u. \u0218i c\u00e2nd v\u0103d campania, vor avea mai multe \u0219anse s\u0103 fac\u0103 conversii pentru c\u0103 v\u0103 cunosc.<\/li>\n\n\n\n<li><strong>Experien\u021ba clientului omnicanal<\/strong> \u2013 c\u0103l\u0103toriile clien\u021bilor nu sunt liniare. Indiferent dac\u0103 oamenii navigheaz\u0103 pe Facebook, caut\u0103 pe Google un nou halat de baie sau \u00ee\u0219i verific\u0103 e-mailul, trebuie s\u0103 fii acolo. \u0218i trebuie s\u0103 fii consecvent dac\u0103 vrei s\u0103 ob\u021bii succes pe termen lung. Acolo, campaniile de marketing integrate vor juca un rol esen\u021bial \u00eentr-un mod care va \u00eenc\u00e2nta publicul \u021bint\u0103.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-eef0918f gb-headline-text\">Aplica\u021bie pe care o pute\u021bi folosi:<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-1-1-878x1024.png\" alt=\"\" class=\"wp-image-21559\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-1-1-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-1-1-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-1-1-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-1-1-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-1-1.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Anun\u021buri pl\u0103tite:  <a href=\"https:\/\/apps.shopify.com\/facebook-marketplace-connector?search_id=09b64650-a43c-49de-83e9-57e59137f976&amp;surface_detail=ads&amp;surface_inter_position=1&amp;surface_intra_position=8&amp;surface_type=search\" target=\"_blank\" rel=\"noopener\">CedCommerce<\/a>, <a href=\"https:\/\/apps.shopify.com\/facebook?search_id=150a9cda-66d6-4fbf-8581-68dace10f615&amp;surface_detail=ads&amp;surface_inter_position=1&amp;surface_intra_position=7&amp;surface_type=search\" target=\"_blank\" rel=\"noopener\">Facebook \u0219i Instagram<\/a><\/p>\n\n\n\n<p>Marketing prin e-mail: <a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation?search_id=be4247cf-d6dd-44bb-a2ef-800a0402bba7&amp;surface_detail=vibetrace&amp;surface_inter_position=1&amp;surface_intra_position=1&amp;surface_type=search\" data-type=\"URL\" data-id=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation?search_id=be4247cf-d6dd-44bb-a2ef-800a0402bba7&amp;surface_detail=vibetrace&amp;surface_inter_position=1&amp;surface_intra_position=1&amp;surface_type=search\" target=\"_blank\" rel=\"noopener\">Vibetrace<\/a>, <a href=\"https:\/\/apps.shopify.com\/mailchimp?search_id=0fc0e216-2e09-46cf-ac6c-2c23b2a6edca&amp;surface_detail=email+marketing&amp;surface_inter_position=1&amp;surface_intra_position=10&amp;surface_type=search\" data-type=\"URL\" data-id=\"https:\/\/apps.shopify.com\/mailchimp?search_id=0fc0e216-2e09-46cf-ac6c-2c23b2a6edca&amp;surface_detail=email+marketing&amp;surface_inter_position=1&amp;surface_intra_position=10&amp;surface_type=search\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a>, <a href=\"https:\/\/apps.shopify.com\/privy?search_id=53c98110-283f-44cf-a528-6f018f6c9086&amp;surface_detail=email+marketing&amp;surface_inter_position=1&amp;surface_intra_position=12&amp;surface_type=search\" data-type=\"URL\" data-id=\"https:\/\/apps.shopify.com\/privy?search_id=53c98110-283f-44cf-a528-6f018f6c9086&amp;surface_detail=email+marketing&amp;surface_inter_position=1&amp;surface_intra_position=12&amp;surface_type=search\" target=\"_blank\" rel=\"noopener\">Privat<\/a><\/p>\n\n\n\n<p>Marketing prin SMS:  <a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation?search_id=be4247cf-d6dd-44bb-a2ef-800a0402bba7&amp;surface_detail=vibetrace&amp;surface_inter_position=1&amp;surface_intra_position=1&amp;surface_type=search\" target=\"_blank\" rel=\"noopener\">Vibetrace<\/a>, <a href=\"https:\/\/apps.shopify.com\/smsbump?search_id=02359130-a84d-4dd9-8281-aeabe964803a&amp;surface_detail=sms+markeeting&amp;surface_inter_position=1&amp;surface_intra_position=5&amp;surface_type=search\" data-type=\"URL\" data-id=\"https:\/\/apps.shopify.com\/smsbump?search_id=02359130-a84d-4dd9-8281-aeabe964803a&amp;surface_detail=sms+markeeting&amp;surface_inter_position=1&amp;surface_intra_position=5&amp;surface_type=search\" target=\"_blank\" rel=\"noopener\">SMSBump<\/a><\/p>\n\n\n\n<p>SEO: <a href=\"https:\/\/apps.shopify.com\/yoast-seo?ot=e22b00c1-831c-4506-9643-5a770ca79979&amp;search_id=03e5dcdc-b810-4b09-8cb4-8d46c39005f0&amp;surface_detail=seo&amp;surface_inter_position=1&amp;surface_intra_position=1&amp;surface_type=search_ad\" target=\"_blank\" rel=\"noopener\">Yoast SEO<\/a>, <a href=\"https:\/\/apps.shopify.com\/booster-apps-seo-optimizer?search_id=03e5dcdc-b810-4b09-8cb4-8d46c39005f0&amp;surface_detail=seo&amp;surface_inter_position=1&amp;surface_intra_position=4&amp;surface_type=search\" data-type=\"URL\" data-id=\"https:\/\/apps.shopify.com\/booster-apps-seo-optimizer?search_id=03e5dcdc-b810-4b09-8cb4-8d46c39005f0&amp;surface_detail=seo&amp;surface_inter_position=1&amp;surface_intra_position=4&amp;surface_type=search\" target=\"_blank\" rel=\"noopener\">Booster SEO<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pentru a \u00eencheia<\/h2>\n\n\n\n<p>Marketingul integrat necesit\u0103 timp, concentrare \u0219i dedicare. \u0218i de aceea este una dintre cele mai bune modalit\u0103\u021bi de a <strong>spori\u021bi rentabilitatea investi\u021biei magazinului dvs. Shopify<\/strong>. <\/p>\n\n\n\n<p>Este singura modalitate de a v\u0103 asigura c\u0103 pute\u021bi oferi oferte coerente pe toate canalele, singura modalitate de a asigura o experien\u021b\u0103 s\u0103n\u0103toas\u0103 care va \u00eenc\u00e2nta clien\u021bii. Integra\u021bi-v\u0103 eforturile de marketing \u0219i <strong>\u00eencepe s\u0103-\u021bi dezvol\u021bi afacerea Shopify<\/strong> ast\u0103zi.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>G\u00e2ndi\u021bi-v\u0103 la ultimul anun\u021b pe care l-a\u021bi v\u0103zut. \u00ce\u021bi po\u021bi aminti m\u0103car marca, dar\u0103mite... <a title=\"Cum s\u0103 implementa\u021bi marketingul integrat pentru magazinele Shopify?\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/shopify-marketing-integrat\/\" aria-label=\"Cite\u0219te mai multe despre How to Implement Integrated Marketing for Shopify Stores?\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[86,123,105],"class_list":["post-21451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-level3","tag-marketing-strategy","tag-shopify-marketing-automation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=21451"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/21453"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=21451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=21451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=21451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}