{"id":21444,"date":"2023-05-11T11:14:17","date_gmt":"2023-05-11T11:14:17","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21444"},"modified":"2023-06-09T16:49:19","modified_gmt":"2023-06-09T16:49:19","slug":"fashion-customer-retention-ltv","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/fashion-client-retention-ltv\/","title":{"rendered":"Cum s\u0103 cre\u0219te\u021bi reten\u021bia clien\u021bilor \u0219i valoarea pe via\u021b\u0103 pentru magazinele de mod\u0103"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Industria comer\u021bului electronic de mod\u0103 este \u00eenfloritoare \u0219i <strong>concuren\u021ba este vicioas\u0103<\/strong>.<a href=\"https:\/\/www.statista.com\/topics\/3481\/fashion-e-commerce-in-the-united-states\/\" target=\"_blank\" rel=\"noopener\"> Conform celor mai recente cercet\u0103ri<\/a>, veniturile din v\u00e2nz\u0103ri \u00een ni\u0219a de mod\u0103 \u0219i \u00eembr\u0103c\u0103minte doar \u00een SUA sunt de a\u0219teptat s\u0103 ajung\u0103 <strong>$207 miliarde \u00een 2023<\/strong>.<\/p>\n\n\n\n<p>Cre\u0219terea constant\u0103 va continua p\u00e2n\u0103 \u00een deceniul - p\u00e2n\u0103 \u00een 2027, veniturile sunt de a\u0219teptat s\u0103 ajung\u0103 la $300 miliarde. Ast\u0103zi, magazine de mod\u0103 online <strong>reprezint\u0103 23% din totalul v\u00e2nz\u0103rilor cu am\u0103nuntul online<\/strong> in Statele Unite ale Americii. Aceasta este o pia\u021b\u0103 \u00een cre\u0219tere la nivel local \u0219i global, iar m\u0103rcile se lupt\u0103 pentru succes.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_162641-bd .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_162641-bd .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_162641-bd .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_162641-bd .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Dac\u0103 administrezi un magazin de mod\u0103, acum este momentul s\u0103 faci <strong>reevalua\u021bi-v\u0103 KPI-urile<\/strong> \u0219i lua\u021bi \u00een considerare ce este cel mai important pentru afacerea dvs. <\/p>\n\n\n\n<p>Asa numitul <strong><a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">Valoarea pe via\u021b\u0103 a clientului<\/a><\/strong> s-a dovedit a fi una dintre cele mai semnificative valori ale comer\u021bului electronic \u0219i joac\u0103 un rol major \u00een ni\u0219a de mod\u0103 \u0219i \u00eembr\u0103c\u0103minte.<\/p>\n\n\n\n<p>Exact asta vom discuta ast\u0103zi \u2013 CLV \u0219i cum va afecta magazinul t\u0103u de mod\u0103 <em>dac\u0103 \u00eencepi s\u0103 fii atent<\/em>. Sa incepem!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prezentare general\u0103 a valorii clientului pe durata de via\u021b\u0103<\/h2>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">Valoarea pe via\u021b\u0103 a clientului<\/a> <strong>este o prognoz\u0103<\/strong> de c\u00e2t va cheltui clientul mediu pe magazinul dvs. pe parcursul \u00eentregii rela\u021bii cu marca dvs. <\/p>\n\n\n\n<p>Indic\u0103 care sunt clien\u021bii <strong>importante \u0219i valoroase<\/strong> si care nu poate justifica investitia.<\/p>\n\n\n\n<p>Retailerii subestimeaz\u0103 adesea puterea CLV \u0219i nu se deranjeaz\u0103 cu ea. Calcularea acestuia s-a dovedit dificil\u0103, devenind proprietari \u0219i manageri de magazine <strong>trece cu vederea importan\u021ba acestuia<\/strong>. <\/p>\n\n\n\n<p>De aceea, am creat o defalcare detaliat\u0103 a CLV \u0219i cum s\u0103-l calcul\u0103m.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Dac\u0103 dori\u021bi s\u0103 oferi\u021bi magazinului dvs. de mod\u0103 un avantaj, nu ezita\u021bi s\u0103 folosi\u021bi nostru<a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\"> <strong>Calculator CLV<\/strong><\/a> \u0219i evalueaz\u0103 poten\u021bialul m\u0103rcii tale. Chiar dac\u0103 ai face tocmai asta, vei fi totu\u0219i cu un pas \u00eenaintea concuren\u021bei.<\/p>\n\n\n\n<p><em>Acest lucru se datoreaz\u0103 faptului c\u0103 valoarea de via\u021b\u0103 a clientului ofer\u0103 o modalitate fiabil\u0103 de a determina c\u00e2t de valoros este fiecare client.<\/em><\/p>\n\n\n\n<p>C\u00e2nd iei \u00een considerare toate celelalte beneficii ale calcul\u0103rii CLV, nu ai nicio scuz\u0103 s\u0103-l transferi. S\u0103 le verific\u0103m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficiile cre\u0219terii valorii de via\u021b\u0103 a clientului<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Benefits-of-increasing-customer-lifetime-value-878x1024.png\" alt=\"\" class=\"wp-image-21509\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Benefits-of-increasing-customer-lifetime-value-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Benefits-of-increasing-customer-lifetime-value-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Benefits-of-increasing-customer-lifetime-value-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Benefits-of-increasing-customer-lifetime-value-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/Benefits-of-increasing-customer-lifetime-value.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>CLV este, f\u0103r\u0103 \u00eendoial\u0103, unul dintre cei mai importan\u021bi KPI de m\u0103surat pentru magazinul t\u0103u de mod\u0103. Afecteaz\u0103 s\u0103n\u0103tatea \u0219i cre\u0219terea m\u0103rcii \u00een mai multe moduri:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Strategie \u0219i pre\u021buri pe termen lung<\/strong> \u2013 astfel de informa\u021bii v\u0103 ajut\u0103 s\u0103 v\u0103 optimiza\u021bi strategiile de marketing \u0219i pre\u021buri pe termen lung. Prin identificarea clien\u021bilor dvs. cei mai valoro\u0219i, pute\u021bi \u00een\u021belege ce produse prefer\u0103, c\u00e2t de des cump\u0103r\u0103 \u0219i ce categorie de pre\u021b este cea mai atractiv\u0103.<br><\/li>\n\n\n\n<li><strong>Fidelizare sporit\u0103 a clien\u021bilor<\/strong> \u2013 \u00een\u021belegerea c\u00e2t de valoro\u0219i diferi\u021bi clien\u021bi v\u0103 ajut\u0103 s\u0103 v\u0103 concentra\u021bi asupra strategiilor de re\u021binere a clien\u021bilor \u0219i s\u0103 cultiva\u021bi loialitatea m\u0103rcii. Afacerile care se concentreaz\u0103 pe CLV consolideaz\u0103 rela\u021biile cu clien\u021bii \u0219i \u00ee\u0219i \u00eembun\u0103t\u0103\u021besc experien\u021ba general\u0103.<br><\/li>\n\n\n\n<li><strong>Costuri reduse pentru achizi\u021bie<\/strong> \u2013 nu ne vom s\u0103tura niciodat\u0103 s\u0103 repet\u0103m asta. Este mai ieftin s\u0103 p\u0103strezi clien\u021bii dec\u00e2t s\u0103 investe\u0219ti \u00een reclame \u0219i campanii de marketing pentru a atrage al\u021bii noi. Concentrarea pe CLV ajut\u0103 la reducerea costurilor de achizi\u021bie \u0219i la cre\u0219terea reten\u021biei.<\/li>\n<\/ol>\n\n\n\n<p>Urm\u0103rirea valorii de via\u021b\u0103 a clientului ajut\u0103 <strong>identificarea abandonului clien\u021bilor<\/strong> \u0219i <strong>cre\u0219terea loialit\u0103\u021bii m\u0103rcii<\/strong>. Clien\u021bii ferici\u021bi tind s\u0103 r\u0103m\u00e2n\u0103 \u0219i s\u0103 repete achizi\u021biile. \u0218i \u00eentr-un domeniu competitiv precum comer\u021bul electronic de mod\u0103, acest lucru este crucial pentru succesul \u00een afaceri.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><em>Mai jos, explor\u0103m cum.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Este CLV important pentru m\u0103rcile de mod\u0103?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-customer-lifetime-value-878x1024.png\" alt=\"\" class=\"wp-image-21508\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-customer-lifetime-value-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-customer-lifetime-value-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-customer-lifetime-value-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-customer-lifetime-value-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-customer-lifetime-value.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Cre\u0219terea constant\u0103 a veniturilor pe ni\u0219a de comer\u021b electronic \u00een mod\u0103 indic\u0103 c\u0103 ar trebui s\u0103 v\u0103 pese de CLV dac\u0103 dori\u021bi o bucat\u0103 din acea pl\u0103cint\u0103. Concuren\u021ba este brutal\u0103 \u0219i <strong>clien\u021bii sunt rareori loiali<\/strong>.<\/p>\n\n\n\n<p>O alt\u0103 provocare extraordinar\u0103 \u00een fa\u021ba ta, ca retailer din industria modei, sunt return\u0103rile.<a href=\"https:\/\/www.shopify.com\/plus\/industry-reports\/fashion-and-apparel\" target=\"_blank\" rel=\"noopener\"> <strong>30% din toate achizi\u021biile online<\/strong><\/a> primi\u021bi \u00eenapoi, f\u0103c\u00e2nd \u0219i mai mare nevoia de a \u00een\u021belege clien\u021bii.<\/p>\n\n\n\n<p>Odat\u0103 ce a\u021bi calculat CLV, pute\u021bi determina care clien\u021bi sunt cei mai importan\u021bi pentru succesul magazinului dvs. de mod\u0103. Marca ta <strong>se bazeaz\u0103 pe achizi\u021bii repetate<\/strong>, \u0219i pute\u021bi cultiva un astfel de comportament <strong>numai prin<\/strong> eforturi \u00eembun\u0103t\u0103\u021bite de re\u021binere \u0219i CLV \u00eembun\u0103t\u0103\u021bit.<\/p>\n\n\n\n<p>Moda \u0219i \u00eembr\u0103c\u0103mintea nu prea se potrivesc cu ideea unui bun esen\u021bial. Nu cumperi blugi \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103, uneori pot trece luni. Cu alte cuvinte, cultivarea comportamentului de cump\u0103rare repet\u0103 se va dovedi deosebit de dificil\u0103. De aceea vrei <strong>\u0219tii unde s\u0103-\u021bi concentrezi eforturile<\/strong>.<\/p>\n\n\n\n<p>\u00cen plus, calcularea CLV \u0219i lucrul pentru \u00eembun\u0103t\u0103\u021birea acestuia v\u0103 permite <strong>descoperi tendin\u021be \u0219i modele<\/strong> \u00een comportamentul consumatorului. Acest lucru este de mare valoare, av\u00e2nd \u00een vedere c\u0103 industria modei este totul despre tendin\u021be.<\/p>\n\n\n\n<p>Odat\u0103 ce a\u021bi identificat clien\u021bii cei mai valoro\u0219i \u0219i modelele lor de comportament, \u00eei pute\u021bi viza <strong>campanii focalizate<\/strong>. Mai jos, pute\u021bi g\u0103si inspira\u021bie \u0219i idei care s\u0103 v\u0103 ajute s\u0103 cre\u0219te\u021bi CLV \u00een magazinul dvs. de mod\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8 strategii pentru a cre\u0219te CLV pentru magazinele de mod\u0103<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/8-strategies-to-increase-customer-lifetime-value-for-fashion-stores-1-878x1024.png\" alt=\"\" class=\"wp-image-21538\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/8-strategies-to-increase-customer-lifetime-value-for-fashion-stores-1-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/8-strategies-to-increase-customer-lifetime-value-for-fashion-stores-1-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/8-strategies-to-increase-customer-lifetime-value-for-fashion-stores-1-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/8-strategies-to-increase-customer-lifetime-value-for-fashion-stores-1-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/8-strategies-to-increase-customer-lifetime-value-for-fashion-stores-1.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Indiferent dac\u0103 calculele te entuziasmeaz\u0103 sau dac\u0103 imaginea nu arat\u0103 bine, po\u021bi face o mul\u021bime de pa\u0219i pentru a <strong>spore\u0219te CLV-ul magazinului t\u0103u de mod\u0103<\/strong>. Dac\u0103 dori\u021bi s\u0103 profita\u021bi la maximum de rela\u021biile cu clien\u021bii, iat\u0103 o list\u0103 de strategii pe care s\u0103 \u00eencepe\u021bi s\u0103 le utiliza\u021bi ast\u0103zi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Colecta\u021bi \u0219i analiza\u021bi datele clien\u021bilor<\/h3>\n\n\n\n<p>Marketing grozav <strong>\u00eencepe cu datele adunate<\/strong>. Cu preocup\u0103rile legate de confiden\u021bialitate \u00een cre\u0219tere \u0219i dorin\u021ba clien\u021bilor de a ob\u021bine o experien\u021b\u0103 personalizat\u0103 atunci c\u00e2nd cump\u0103r\u0103 online, nu pute\u021bi r\u0103m\u00e2ne \u00een urm\u0103 cu marketingul bazat pe date.<\/p>\n\n\n\n<p>Pute\u021bi aduna date \u00een diferite moduri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prin<a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\"> <strong>platforme de date despre clien\u021bi<\/strong><\/a> ca cel de pe VibeTrace;<\/li>\n\n\n\n<li>The <strong>analiz\u0103 \u00eencorporat\u0103<\/strong> a platformei dvs. de comer\u021b electronic;<\/li>\n\n\n\n<li><strong>Instrumente ter\u021be de \u00eenregistrare a sesiunilor<\/strong> cum ar fi Hotjar pentru a v\u0103 ajuta s\u0103 monitoriza\u021bi comportamentul clien\u021bilor;<\/li>\n\n\n\n<li>Analiza \u00eencorporat\u0103 a <strong>software de e-mail \u0219i autorespondere<\/strong>, \u0219i a\u0219a mai departe.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Cele mai valoroase ramane<a href=\"https:\/\/vibetrace.com\/ro\/unlock-the-opportunities-of-zero-party-data\/\"> <strong>date zero-party<\/strong><\/a> pe care clien\u021bii le distribuie de bun\u0103voie prin lucruri precum formularele de \u00eenscriere, procesul de plat\u0103 \u0219i chiar chestionare interactive \u0219i aplica\u021bii AR care \u00eembun\u0103t\u0103\u021besc experien\u021ba.<\/p>\n\n\n\n<p>Odat\u0103 ce a\u021bi observat mai bine obiceiurile \u0219i comportamentul clien\u021bilor dvs., pute\u021bi \u00eencepe s\u0103 le segmenta\u021bi \u0219i <strong>viza\u021bi-i pe cei care conteaz\u0103 cel mai mult <\/strong>la afacerea ta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Segmenta\u021bi clien\u021bii pe baza st\u0103rii CLV \u0219i RFM<\/h3>\n\n\n\n<p>Industria modei \u0219i \u00eembr\u0103c\u0103mintei se bazeaz\u0103 pe achizi\u021bii repetate \u0219i pe loialitatea m\u0103rcii din cauza <strong>tendin\u021be \u00een schimbare rapid\u0103<\/strong> \u0219i <strong>schimb\u0103ri \u00een comportamentul consumatorului<\/strong>. Atunci c\u00e2nd cultivi un astfel de comportament, po\u021bi garanta cre\u0219terea magazinului t\u0103u.<\/p>\n\n\n\n<p>Dar pentru a ajunge la acest pas, asigura\u021bi-v\u0103 c\u0103 segmenta\u021bi clien\u021bii. <strong>Nu exist\u0103 doi clien\u021bi la fel<\/strong>, mai ales pe ni\u0219a modei. Femeile au preferin\u021be diferite dec\u00e2t b\u0103rba\u021bii. S-ar putea s\u0103 cheltuiasc\u0103 mai mult pe ceva ce le place, chiar dac\u0103 nu \u00ee\u0219i pot permite cu adev\u0103rat. Ca s\u0103 nu mai vorbim de categoria de v\u00e2rst\u0103 care joac\u0103 un rol important \u00een alegerea articolelor de \u00eembr\u0103c\u0103minte.<\/p>\n\n\n\n<p>Odata ce tu<a href=\"https:\/\/vibetrace.com\/ro\/beneficiile-segmentarii-client-in-e-commerce\/\"> <strong>segmenteaz\u0103 clien\u021bii pe diver\u0219i factori<\/strong><\/a> cum ar fi v\u00e2rsta, ocupa\u021bia, nivelul veniturilor \u0219i obiceiurile de cump\u0103rare, de exemplu, le pute\u021bi alege pe cele mai potrivite pentru afacerea dvs. Extinde\u021bi acest lucru prin identificarea celui mai valoros client din segmentele dvs. cheie.<\/p>\n\n\n\n<p>Pentru a identifica cei mai valoro\u0219i clien\u021bi, efectua\u021bi a\u0219a-numita analiz\u0103 RFM (recent\u0103-frecven\u021b\u0103-valoare monetar\u0103) - consulta\u021bi <strong>ghid detaliat de analiz\u0103 RFM<\/strong> am f\u0103cut pentru a v\u0103 ajuta cu acel pas crucial al afacerii. <\/p>\n\n\n\n<p>Odat\u0103 ce a\u021bi efectuat <a href=\"https:\/\/vibetrace.com\/ro\/rfm-segmentare-shopify\/\" data-type=\"post\" data-id=\"21060\">Analiza RFM<\/a>, pute\u021bi segmenta cu u\u0219urin\u021b\u0103 clien\u021bii \u00een func\u021bie de CLV pe care dori\u021bi s\u0103-l cre\u0219te\u021bi. De exemplu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00cencuraja\u021bi clien\u021bii noi<\/strong> pentru a trece la cele fidele cu reduceri \u0219i recomand\u0103ri personalizate;<\/li>\n\n\n\n<li>Crea <strong>oferte speciale pentru a rasfata clientii fideli<\/strong> \u0219i s\u0103-i transforme \u00een Campioni;<\/li>\n\n\n\n<li>Trimite cupoane c\u0103tre <strong>reactiva\u021bi clien\u021bii<\/strong> care nu au mai cump\u0103rat de ceva vreme;<\/li>\n\n\n\n<li>Trimite\u021bi un memento unic persoanelor pe care le-a\u021bi pierdut \u0219i pe care nu le-a\u021bi cump\u0103rat de un an \u00eentr-un <strong>ultima \u00eencercare de a-i face s\u0103 se \u00eentoarc\u0103<\/strong> la magazinul dvs. \u0219i a\u0219a mai departe.<\/li>\n<\/ul>\n\n\n\n<p>Cel mai bun lucru despre segmentarea clien\u021bilor pe baza analizei CLV \u0219i RFM este c\u0103 pute\u021bi determina <strong>unde s\u0103-\u021bi concentrezi eforturile<\/strong>. Unde vor avea cel mai mare impact pozitiv.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Identifica\u021bi \u0219i aborda\u021bi nevoile clien\u021bilor<\/h3>\n\n\n\n<p>Moda este o ni\u0219\u0103 dificil\u0103 \u0219i <strong>clien\u021bii au nevoie de lucruri extrem de diferite<\/strong>. Unora le pas\u0103 mai mult de moda rapid\u0103 \u0219i de articolele de \u00eembr\u0103c\u0103minte la pre\u021buri accesibile, care \u00eenc\u0103 pot impresiona. <\/p>\n\n\n\n<p>Al\u021bii acord\u0103 mai mult\u0103 aten\u021bie durabilit\u0103\u021bii, chiar dac\u0103 hainele vin cu un pre\u021b mai mare. Durabilitatea \u00eencepe cu produc\u021bia \u0219i merge p\u00e2n\u0103 la ambalare \u0219i expediere.<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u00cen\u021belegerea clien\u021bilor ofer\u0103 magazinelor de mod\u0103 un avantaj \u00eentr-un mediu extrem de competitiv. Vei putea <strong>identifica\u021bi exact ceea ce doresc clien\u021bii<\/strong> si ofera solutia.<\/p>\n\n\n\n<p>Prefer\u0103 articolele vestimentare cu reducere \u0219i promo\u021biile regulate? Trimite reduceri regulate \u0219i genereaz\u0103 cupoane sensibile la timp, astfel \u00eenc\u00e2t clien\u021bii s\u0103 \u0219tie c\u0103 pot g\u0103si o afacere cu tine. <\/p>\n\n\n\n<p>Le pas\u0103 mai mult s\u0103-\u0219i g\u0103seasc\u0103 hainele \u0219i pantofii \u00een cutii sau pungi de h\u00e2rtie \u00een loc de plastic? Comunica\u021bi acest avantaj pentru a justifica un pre\u021b mai mare.<\/p>\n\n\n\n<p>\u00cen plus, magazinul dvs. de mod\u0103 probabil \u00eenregistreaz\u0103 adesea retururi \u2013 este u\u0219or s\u0103 ob\u021bine\u021bi o m\u0103rime gre\u0219it\u0103 c\u00e2nd face\u021bi cump\u0103r\u0103turi online. Face\u021bi procesul rapid \u0219i simplu, astfel \u00eenc\u00e2t oamenii s\u0103 \u0219tie <strong>pot face cump\u0103r\u0103turi cu \u00eencredere<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Lua\u021bi \u00een considerare schimb\u0103rile stilului clientului odat\u0103 cu v\u00e2rsta<\/h3>\n\n\n\n<p>G\u00e2nde\u0219te-te cum te-ai schimbat de-a lungul anilor. V\u00e2rsta are o <strong>impact masiv asupra gustului \u0219i sim\u021bului modei<\/strong>. <\/p>\n\n\n\n<p>De exemplu, \u00een adolescen\u021b\u0103, cineva ar putea alege blugi sub\u021biri cu talie joas\u0103 \u0219i culori negre. Ca adult, s-ar putea s\u0103 fie totul despre roz, pasteluri \u0219i haine confortabile largi.<\/p>\n\n\n\n<p>Pe m\u0103sur\u0103 ce \u00eemb\u0103tr\u00e2nim, forma corpului nostru, culoarea p\u0103rului \u0219i chiar forma fe\u021bei se schimb\u0103. Uneori alegem s\u0103 ne vopsim p\u0103rul. V\u00e2rsta ne afecteaz\u0103 pe to\u021bi \u0219i <strong>poate transforma complet preferin\u021bele<\/strong>, \u00een special pentru clien\u021bii de sex feminin.<\/p>\n\n\n\n<p>C\u00e2nd segmentezi publicul unui magazin de mod\u0103, este o bun\u0103 practic\u0103 <strong>acorda\u021bi aten\u021bie v\u00e2rstei<\/strong>. Astfel, po\u021bi <strong>r\u0103m\u00e2ne relevant \u0219i face recomand\u0103ri mai potrivite<\/strong>.<\/p>\n\n\n\n<p><em>\u0218i dac\u0103 dori\u021bi s\u0103 personaliza\u021bi \u0219i mai mult comunicarea cu clien\u021bii, continua\u021bi s\u0103 citi\u021bi!<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">5. Personaliza\u021bi comunica\u021biile<\/h3>\n\n\n\n<p>Datele adunate \u0219i segmentele identificate ajut\u0103 <strong>personaliza\u021bi \u0219i \u00eembun\u0103t\u0103\u021bi\u021bi experien\u021ba general\u0103 a clien\u021bilor<\/strong>. Acest lucru se poate \u00eent\u00e2mpla oriunde interac\u021bioneaz\u0103 cu magazinul dvs. de mod\u0103 - pe site-ul web, \u00een aplica\u021bie (dac\u0103 ave\u021bi una), prin e-mailuri promo\u021bionale, anun\u021buri \u0219i activit\u0103\u021bi pe re\u021belele sociale.<\/p>\n\n\n\n<p>Odat\u0103 ce \u00een\u021belege\u021bi comportamentul consumatorului \u0219i obiceiurile individuale de cump\u0103r\u0103turi, pute\u021bi crea experien\u021be personalizate <strong>pe toate canalele de comunicare<\/strong>. <\/p>\n\n\n\n<p>\u00cen plus, asta te ajut\u0103 <strong>p\u0103streaz\u0103 o voce coerent\u0103<\/strong> \u0219i <strong>imaginea general\u0103 a m\u0103rcii<\/strong> pe canale \u2013 ceva de mare importan\u021b\u0103 pentru magazinele de mod\u0103 care se bazeaz\u0103 pe oamenii care \u00ee\u0219i deschid portofelele doar pu\u021bin mai mult.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Crea\u021bi programe de loialitate \u0219i recompense<\/h3>\n\n\n\n<p>Pentru a stimula \u0219i mai mult <a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">CLV<\/a>, utilizare <a href=\"https:\/\/vibetrace.com\/ro\/beneficiile-segmentarii-client-in-e-commerce\/\" data-type=\"post\" data-id=\"19739\">segmentare<\/a> \u0219i <a href=\"https:\/\/vibetrace.com\/ro\/rfm-segmentare-shopify\/\" data-type=\"post\" data-id=\"21060\">Analiza RFM<\/a> pentru a v\u0103 identifica cei mai fideli clien\u021bi, ambasadori de brand \u0219i campioni.<\/p>\n\n\n\n<p>Apoi <strong>recompensa\u021bi-i pentru loialitatea lor<\/strong>. Ace\u0219tia sunt oamenii care vor cump\u0103ra religios de la tine, vor fi cu ochii pe promo\u021biile tale \u0219i vor participa cu fiecare ofert\u0103.<\/p>\n\n\n\n<p>Ni\u0219a modei este <strong>potrivite \u00een special pentru programele de loialitate<\/strong> deoarece oamenii nu cump\u0103r\u0103 des, iar \u00eembr\u0103c\u0103mintea este destul de scump\u0103 \u00een compara\u021bie cu bunurile de larg consum. <\/p>\n\n\n\n<p>Permite\u021bi clien\u021bilor s\u0103 ob\u021bin\u0103 puncte pe care le pot valorifica sub form\u0103 de cupoane, reduceri \u0219i chiar pentru livrare gratuit\u0103. Acest lucru \u00eei va \u00eencuraja \u0219i mai mult s\u0103 cumpere din nou, s\u0103 c\u00e2\u0219tige mai multe puncte \u0219i apoi s\u0103 le cheltuiasc\u0103.<\/p>\n\n\n\n<p>Ca rezultat, ve\u021bi observa o cre\u0219tere a CLV-ului unora dintre cei mai valoro\u0219i clien\u021bi ai dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Utiliza\u021bi tehnici de v\u00e2nzare \u00eencruci\u0219at\u0103<\/h3>\n\n\n\n<p>Magazinele de mod\u0103 au \u00eentotdeauna <strong>un alt accesoriu de oferit<\/strong>. Fie c\u0103 va fi o br\u0103\u021bar\u0103 complementar\u0103, o e\u0219arf\u0103 de m\u0103tase care s\u0103 se potriveasc\u0103 cu noul blazer sau un scrunchie lucrat manual care se potrive\u0219te cu o rochie, exist\u0103 \u00eentotdeauna un pahar de vin care poate merge cu desertul.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\">Tehnici de v\u00e2nzare \u00eencruci\u0219at\u0103<\/a><\/strong> au destul succes \u00een magazinele de mod\u0103 din dou\u0103 motive cheie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exist\u0103 o <strong>varietate uria\u0219\u0103 <\/strong>c\u00e2nd vine vorba de complemente \u0219i accesorii de mod\u0103;<\/li>\n\n\n\n<li>Clien\u021bii sunt \u00een principal femei cunoscute pentru produc\u021bie <strong>achizi\u021bii impulsive \u0219i neplanificate<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pute\u021bi vinde \u00eencruci\u0219at \u00een timpul<\/strong> procesul de checkout, pe pagina unui produs, ca activitate post-cump\u0103rare \u0219i a\u0219a mai departe. Pute\u021bi <strong>perechea oferte de v\u00e2nzare \u00eencruci\u0219at\u0103 cu cupoane \u0219i reduceri sensibile la timp<\/strong> de asemenea. Cel mai important lucru este s\u0103 <strong>fi \u00eentotdeauna relevant<\/strong>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Ofer\u0103 promo\u021bii speciale<\/h3>\n\n\n\n<p>Valoarea de via\u021b\u0103 a clientului <strong>se bazeaz\u0103 foarte mult<\/strong> pe personalizare \u0219i exclusivitate. C\u00e2nd dori\u021bi s\u0103 \u00eencuraja\u021bi clien\u021bii s\u0103 cumpere mai multe, s\u0103 promova\u021bi comportamentul de achizi\u021bie repet\u0103 \u0219i s\u0103 cre\u0219te\u021bi treptat CLV, nu pute\u021bi ignora<strong> personalizare si promotii speciale<\/strong>.<\/p>\n\n\n\n<p>Bazeaz\u0103-le pe ale tale <strong>cele mai valoroase segmente<\/strong> \u0219i concentreaz\u0103-\u021bi eforturile de marketing asupra <strong>re\u021binerea \u0219i \u00eembun\u0103t\u0103\u021birea satisfac\u021biei clien\u021bilor<\/strong>. Este mai ieftin \u0219i adesea mai u\u0219or s\u0103 tenta\u021bi clien\u021bii existen\u021bi dec\u00e2t s\u0103 atrage\u021bi \u0219i s\u0103 converti\u021bi pe al\u021bii noi.<\/p>\n\n\n\n<p>De aceea <strong>valorifica\u021bi baza dvs. de clien\u021bi existente<\/strong> \u0219i identifica\u021bi persoanele pe care ar trebui s\u0103 le viza\u021bi. Oferi\u021bi-le un cupon unic, oferi\u021bi-le \u0219ansa de a asocia produse \u0219i de a le cump\u0103ra cu reduceri speciale, l\u0103sa\u021bi-le s\u0103 ob\u021bin\u0103 reduceri \u00een bloc \u0219i a\u0219a mai departe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzie<\/h2>\n\n\n\n<p>Moda \u0219i \u00eembr\u0103c\u0103mintea sunt unul dintre <strong>cele mai mari terenuri de joc pentru comer\u021bul electronic<\/strong>. Toat\u0103 lumea vrea s\u0103 participe, dar pu\u021bini pot reu\u0219i.<\/p>\n\n\n\n<p><strong>Ve\u021bi fi printre pove\u0219tile de succes<\/strong> dac\u0103 m\u0103ri\u021bi CLV. \u00cencepe\u021bi prin a acorda aten\u021bie datelor pe care le aduna\u021bi, crea\u021bi segmente relevante \u0219i valoroase \u0219i concentra\u021bi-v\u0103 eforturile \u0219i bugetele de marketing pe cre\u0219terea valorii de via\u021b\u0103 a clien\u021bilor.<\/p>\n\n\n\n<p>A te baza pe <strong>personalizare \u0219i relevan\u021b\u0103<\/strong> pentru a cre\u0219te reten\u021bia \u0219i a spori satisfac\u021bia clien\u021bilor. \u0218i mereu, mereu <strong>acorda\u021bi aten\u021bie nevoilor oamenilor<\/strong> dac\u0103 dori\u021bi clien\u021bi loiali \u0219i bine pl\u0103ti\u021bi.<\/p>\n\n\n\n<p>Moda \u0219i \u00eembr\u0103c\u0103mintea nu sunt esen\u021biale, a\u0219a c\u0103 <strong>un magazin de mod\u0103 s\u0103n\u0103tos<\/strong> are nevoie de clien\u021bi fideli care s\u0103 vin\u0103 dup\u0103 bunuri, s\u0103 r\u0103m\u00e2n\u0103 pentru oferte \u0219i s\u0103 se \u00eentoarc\u0103 pentru experien\u021b\u0103. Clien\u021bi care vor genera valoare (\u0219i profituri) <strong>pe termen lung<\/strong>.<\/p>\n\n\n\n<p>Odat\u0103 ce le g\u0103si\u021bi pe cele potrivite pentru magazinul dvs. de mod\u0103, ve\u021bi cheltui mai pu\u021bin pentru achizi\u021bionarea \u0219i ob\u021binerea de clien\u021bi <strong>pa\u0219i c\u0103tre succesul durabil<\/strong>. De aceea trebuie s\u0103 pune\u021bi CLV la treab\u0103 ast\u0103zi!<\/p>","protected":false},"excerpt":{"rendered":"<p>Industria comer\u021bului electronic de mod\u0103 este \u00eenfloritoare, iar concuren\u021ba este vicioas\u0103. Potrivit celor mai recente cercet\u0103ri,\u2026 <a title=\"Cum s\u0103 cre\u0219te\u021bi reten\u021bia clien\u021bilor \u0219i valoarea pe via\u021b\u0103 pentru magazinele de mod\u0103\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/fashion-client-retention-ltv\/\" aria-label=\"Cite\u0219te mai multe despre How to Increase Customer Retention &amp; Lifetime Value for Fashion Stores\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[100,72,117],"class_list":["post-21444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-customer-lifetime-value","tag-customer-retention","tag-fashion-industry","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=21444"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/21447"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=21444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=21444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=21444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}