{"id":21314,"date":"2023-05-05T11:04:27","date_gmt":"2023-05-05T11:04:27","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21314"},"modified":"2023-04-30T10:34:28","modified_gmt":"2023-04-30T10:34:28","slug":"shopify-increase-customer-lifetime-value","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/shopify-crestere-valoarea-client-pe-durata-de-viata\/","title":{"rendered":"5 Strategii Shopify pentru a cre\u0219te valoarea de via\u021b\u0103 a clientului"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Singurul lucru pe care \u00eel au antreprenorii \u00een comun este dorin\u021ba de a realiza <strong>succes pe termen lung<\/strong>. Deschiderea \u0219i operarea unui magazin Shopify ast\u0103zi este <strong>una dintre cele mai simple moduri<\/strong> pentru a deveni proprietar de afaceri. Dar majoritatea m\u0103rcilor \u00eenc\u0103 <strong>lupta pentru a g\u0103si succesul pe termen lung<\/strong>. <\/p>\n\n\n\n<p>De\u0219i monitorizarea v\u00e2nz\u0103rilor \u0219i a veniturilor este important\u0103, acestea nu sunt valorile care v\u0103 ajut\u0103 s\u0103 determina\u021bi dac\u0103 ve\u021bi avea succes pe termen lung. Pentru a \u0219ti asta, trebuie s\u0103 monitoriza\u021bi valori precum <strong>Valoarea pe via\u021b\u0103 a clientului sau CLV<\/strong>.<\/p>\n\n\n\n<p>V\u00e2nz\u0103rile \u0219i veniturile v\u0103 ofer\u0103 o imagine instantanee a st\u0103rii afacerii dvs. CLV v\u0103 poate ar\u0103ta <strong>viitorul<\/strong>. Cu toate acestea, aceasta este una dintre cele mai subestimate valori de afaceri. <\/p>\n\n\n\n<p>Proprietarii de magazine Shopify cu afaceri mai mici trec cu vederea pentru c\u0103 este <strong>greu de m\u0103surat<\/strong>\u0219i mul\u021bi consider\u0103 c\u0103 este o pierdere de timp \u0219i efort.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_c28b9d-7e .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_c28b9d-7e .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_c28b9d-7e .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_c28b9d-7e .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p><em>Dar nu exist\u0103 doi clien\u021bi la fel. Gestionarea \u0219i \u00een\u021belegerea rela\u021biilor cu clien\u021bii este at\u00e2t de important\u0103, deoarece asta v\u0103 permite s\u0103 afla\u021bi c\u00e2t de valoros este fiecare \u0219i unde s\u0103 v\u0103 concentra\u021bi eforturile.<\/em><\/p>\n\n\n\n<p>Dac\u0103 v\u0103 face\u021bi griji c\u0103 CLV este prea complicat de m\u0103surat, v\u0103 oferim acoperirea. \u00cen articolul de ast\u0103zi, vom prezenta c\u00e2teva dintre <strong>cele mai u\u0219oare modalit\u0103\u021bi de m\u0103surare<\/strong>. <\/p>\n\n\n\n<p>Dar, cel mai important, vom discuta despre strategiile \u0219i tacticile pe care le pute\u021bi implementa <strong>cre\u0219te valoarea de via\u021b\u0103 a clientului<\/strong> a unui magazin Shopify.<\/p>\n\n\n\n<p><em>E\u0219ti dup\u0103 succesul pe termen lung? Atunci continu\u0103 s\u0103 cite\u0219ti!<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Dori\u021bi s\u0103 cre\u0219te\u021bi valoarea medie a comenzii?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Afla\u021bi cum s\u0103 v\u0103 cre\u0219te\u021bi valoarea medie a comenzii folosind software-ul nostru de automatizare a marketingului.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/crestere-medie-valoare-comanda\/\">Cre\u0219te\u021bi AOV<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Ce este valoarea clientului pe durata de via\u021b\u0103?<\/h2>\n\n\n\n<p>CLV este a <strong>viziune a viitorului<\/strong>. Acesta prezice suma pe care un client ar cheltui pentru bunuri pe parcursul rela\u021biei sale cu o afacere. Nu spune pur \u0219i simplu: \u201eClientul A va cheltui X bani \u00een Y ani, \u00een timp ce clientul B va cheltui Z \u00een T ani\u201d.<\/p>\n\n\n\n<p><em>Aceast\u0103 m\u0103sur\u0103toare v\u0103 informeaz\u0103 care sunt cei mai valoro\u0219i clien\u021bi ai t\u0103i.<\/em><\/p>\n\n\n\n<p>Ne place s\u0103 spunem c\u0103 este <strong>mai ieftin din punct de vedere al afacerilor<\/strong> pentru a p\u0103stra clien\u021bii existen\u021bi dec\u00e2t pentru a atrage al\u021bii noi. Prin cre\u0219terea valorii de via\u021b\u0103 a clien\u021bilor, ob\u021bine\u021bi o abordare profitabil\u0103 pentru operarea unui site de comer\u021b electronic cu o rat\u0103 ridicat\u0103 de reten\u021bie \u0219i clien\u021bi fideli.<\/p>\n\n\n\n<p>Deoarece mul\u021bi retaileri consider\u0103 c\u0103 calculul este o sarcin\u0103 intimidant\u0103, dac\u0103 \u00eencepi s\u0103 o faci pentru afacerea ta, e\u0219ti obligat s\u0103 <strong>dob\u00e2ndi un avantaj competitiv<\/strong>.<\/p>\n\n\n\n<p>Pentru a v\u0103 ajuta s\u0103 rezolva\u021bi aceast\u0103 sarcin\u0103, mai jos, ve\u021bi g\u0103si un <strong>mod simplu de a m\u0103sura CLV<\/strong> \u0219i o defalcare a celor mai complexe aspecte. Nu renun\u021ba acum!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum se calculeaz\u0103 CLV?<\/h3>\n\n\n\n<p>Dac\u0103 urm\u0103ri\u021bi succesul pe termen lung, trebuie s\u0103 v\u0103 pese de CLV. Aceasta <strong>prezice profitul net<\/strong> clien\u021bii genereaz\u0103 pe parcursul rela\u021biei lor cu un brand. <\/p>\n\n\n\n<p>Pentru a calcula acest lucru, lua\u021bi \u00een considerare clien\u021bii dvs. \u00een contextul urm\u0103toarei formule:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3-1024x512.png\" alt=\"\" class=\"wp-image-19082\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Avem o defalcare detaliat\u0103 a conceptului \u00een baza noastr\u0103 de cuno\u0219tin\u021be. <\/p>\n\n\n\n<p>Nu ezita s\u0103-l verifici \u0219i s\u0103 folose\u0219ti<a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\"> <strong>calculator pentru valoarea de via\u021b\u0103 a clientului<\/strong><\/a> pentru a v\u0103 ajuta cu calculul.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum se monitorizeaz\u0103 valoarea clientului pe durata de via\u021b\u0103?<\/h3>\n\n\n\n<p>Clien\u021bii nu sunt doar cifre \u00een foile de calcul Excel. C\u00e2t cheltuiesc <strong>depinde de experien\u021ba lor general\u0103<\/strong>. \u0218i forma\u021bi aceast\u0103 experien\u021b\u0103 pe toate canalele de comunicare.<\/p>\n\n\n\n<p>De aceea, abordarea dumneavoastr\u0103 pentru monitorizarea \u0219i m\u0103surarea CLV trebuie s\u0103 fie <strong>definite de acele canale<\/strong>, dup\u0103 cum ve\u021bi vedea aici:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CLV diferit pe canal de achizi\u021bie ini\u021bial\u0103: <\/strong>CLV ajut\u0103 la determinarea canalelor care aduc clien\u021bi mai valoro\u0219i. Dac\u0103 dori\u021bi s\u0103 reduce\u021bi costurile pe achizi\u021bie, trebuie s\u0103 identifica\u021bi acele canale \u0219i s\u0103 v\u0103 concentra\u021bi asupra lor.<\/li>\n\n\n\n<li><strong>CLV diferit pentru utilizatorii implica\u021bi fa\u021b\u0103 de cei care nu sunt implica\u021bi:<\/strong> Utilizatorii care interac\u021bioneaz\u0103 cu e-mailurile dvs., de exemplu, tind s\u0103 aib\u0103 rezultate mai mari. Asta pentru c\u0103 utilizatorii implica\u021bi primesc con\u021binut \u0219i recomand\u0103ri relevante. Ei pot profita de reduceri \u0219i cupoane dedicate pe care le trimite\u021bi \u0219i a\u0219a mai departe. \u00cen acest caz, v\u0103 pute\u021bi concentra pe atragerea clien\u021bilor care nu sunt implica\u021bi.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e2nd \u0219tii care canale genereaz\u0103 cei mai valoro\u0219i clien\u021bi \u0219i reu\u0219e\u0219ti s\u0103-i implice, vei vedea <strong>rezultate imediate care vor afecta CLV pe termen lung<\/strong>.<\/p>\n\n\n\n<p>Aminti\u021bi-v\u0103 c\u0103 fiecare client va avea <strong>o rela\u021bie diferit\u0103 cu marca dvs<\/strong>. <\/p>\n\n\n\n<p>Utiliza\u021bi analitice pentru a segmenta baza de clien\u021bi \u0219i pentru a g\u0103si <strong>cele mai valoroase segmente<\/strong>, nu doar cei mai valoro\u0219i clien\u021bi, pentru a v\u0103 eficientiza eforturile.<\/p>\n\n\n\n<p><em>Mai jos, vom explora doar asta, a\u0219a c\u0103 nu rata\u021bi detaliile.<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Utiliza\u021bi Analytics pentru a determina segmentele actuale de clien\u021bi<\/h2>\n\n\n\n<p>Valoarea clien\u021bilor sun\u0103 abstract\u0103 \u0219i subiectiv\u0103, iar acesta este o parte din motivul pentru care mul\u021bi retaileri evit\u0103 s\u0103 calculeze \u0219i s\u0103 ia \u00een considerare aceast\u0103 m\u0103sur\u0103. Iat\u0103 <strong>o defalcare rapid\u0103<\/strong> despre cum s\u0103 face\u021bi tangibil\u0103 valoarea clientului:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analiza RFM<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis-878x1024.png\" alt=\"\" class=\"wp-image-21357\" width=\"625\" height=\"729\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis.png 1200w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/tag\/rfm-segmentation\/\" data-type=\"post_tag\" data-id=\"121\">Tehnica RFM<\/a> exploreaz\u0103 <strong>trei aspecte care formeaz\u0103 valoarea clientului<\/strong>. Acestea sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recent <\/strong>&#8211;<strong> <\/strong>sau cea mai recent\u0103 achizi\u021bie f\u0103cut\u0103. Clien\u021bii recenti sunt mai probabil s\u0103 cumpere din nou.<\/li>\n\n\n\n<li><strong>Frecven\u021b\u0103 <\/strong>&#8211;<strong> <\/strong>sau num\u0103rul de achizi\u021bii efectuate \u00eentr-un interval de timp specificat. Clien\u021bii frecven\u021bi au \u0219anse mai mari s\u0103 cumpere din nou.<\/li>\n\n\n\n<li><strong>Valoare monetar\u0103<\/strong> \u2013 sau banii cheltui\u021bi \u00een acela\u0219i interval de timp. Cheltuitorii mai mari au \u0219anse mai mari s\u0103 se \u00eentoarc\u0103.<\/li>\n<\/ul>\n\n\n\n<p>Odat\u0103 ce analiza\u021bi aceste aspecte \u0219i le combina\u021bi, pute\u021bi utiliza rezultatele pentru <strong>segmenteaz\u0103 baza de clien\u021bi \u00een func\u021bie de valoarea clientului<\/strong>. \u00cen acest scop, clien\u021bii sunt analiza\u021bi individual, iar acesta este pasul care \u00eei face pe proprietarii de afaceri s\u0103 ezite.<\/p>\n\n\n\n<p>Poate fi foarte simplu \u2013 atribui\u021bi valori fiec\u0103rui aspect, combina\u021bi acele valori \u0219i filtra\u021bi-le <strong>de cel mai \u00eenalt RFM<\/strong> <strong>Scor<\/strong>.<\/p>\n\n\n\n<p><em>Acesta este segmentul t\u0103u cel mai valoros.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CLV per surs\u0103 de achizi\u021bie a clien\u021bilor<\/h3>\n\n\n\n<p>Monitorizarea CLV v\u0103 permite s\u0103 determina\u021bi <strong>m\u0103rimea rentabilit\u0103\u021bii investi\u021biei<\/strong>. ROI este diferen\u021ba dintre CLV-ul clientului \u0219i costul achizi\u021biei acestora. C\u00e2nd lua\u021bi \u00een considerare diferen\u021ba, pute\u021bi descoperi <strong>cea mai valoroas\u0103 surs\u0103 de achizi\u021bie<\/strong>.<\/p>\n\n\n\n<p>Aceste cuno\u0219tin\u021be v\u0103 permit s\u0103 v\u0103 concentra\u021bi eforturile de marketing \u0219i bugetul acolo unde conteaz\u0103. Odat\u0103 ce a\u021bi determinat CLV \u00een contextul costurilor pentru achizi\u021bia clien\u021bilor, pute\u021bi lucra pentru <strong>maximizarea rentabilit\u0103\u021bii investi\u021biei prin cre\u0219terea valorii de via\u021b\u0103 a clientului<\/strong> de asemenea.<\/p>\n\n\n\n<p><em>Pentru a \u00eencepe s\u0103 face\u021bi asta, ob\u021bine\u021bi inspira\u021bie \u0219i idei gratuite din strategiile de mai jos!<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">5 moduri de a cre\u0219te valoarea de via\u021b\u0103 a clientului<\/h2>\n\n\n\n<p>Ce iti spune matematica? Este viitorul luminos \u0219i profitabil sau clien\u021bii uit\u0103 rapid de tine? Iat\u0103 c\u00e2teva strategii care sunt <strong>rapid de executat<\/strong> dar nu sunt solu\u021bii rapide pentru p\u0103strarea clien\u021bilor \u0219i CLV:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value-878x1024.png\" alt=\"\" class=\"wp-image-21358\" width=\"660\" height=\"770\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value.png 1200w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">1. \u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba general\u0103 a clien\u021bilor<\/h3>\n\n\n\n<p>Clientul de ast\u0103zi are foarte <strong>cerin\u021be \u0219i a\u0219tept\u0103ri ridicate<\/strong> pe care brandurile se chinuie s\u0103 se \u00eent\u00e2lneasc\u0103. Dar datele arat\u0103 c\u0103 trebuie s\u0103 dep\u0103\u0219i\u021bi aceast\u0103 lupt\u0103 dac\u0103 dori\u021bi s\u0103 impresiona\u021bi clien\u021bii.<\/p>\n\n\n\n<p><strong>Experien\u021be pl\u0103cute pentru clien\u021bi <\/strong>cre\u0219te\u021bi veniturile, reduce\u021bi costurile \u0219i ajuta\u021bi companiile s\u0103 se dezvolte mai rapid \u00eentr-un mediu competitiv. G\u00e2ndi\u021bi-v\u0103 la asta \u2013 clien\u021bii mul\u021bumi\u021bi v\u0103 vor recomanda c\u00e2torva persoane. Cei nemul\u021bumi\u021bi \u00ee\u0219i vor avertiza cercul imediat \u00eempotriva ta.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.superoffice.com\/blog\/customer-experience-statistics\/\" target=\"_blank\" rel=\"noopener\"><strong>Conform cercet\u0103rii experien\u021bei clien\u021bilor<\/strong><\/a>, 1 din 3 clien\u021bi va abandona un brand iubit dup\u0103 o singur\u0103 experien\u021b\u0103 negativ\u0103. 92% de clien\u021bi vor p\u0103r\u0103si m\u0103rcile dup\u0103 2 sau 3 experien\u021be negative.<\/p>\n\n\n\n<p>De aceea trebuie s\u0103 acorda\u021bi aten\u021bie experien\u021bei \u2013 de la \u201eBun\u0103 ziua\u201d p\u00e2n\u0103 la urm\u0103rirea dup\u0103 cump\u0103rare pe care majoritatea clien\u021bilor se a\u0219teapt\u0103 ast\u0103zi. <strong>Rela\u021bii durabile \u0219i profitabile cu clien\u021bii<\/strong> cresc din experien\u021be \u00eenc\u00e2nt\u0103toare, la fel \u0219i valoarea lor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Trimite e-mailuri relevante<\/h3>\n\n\n\n<p>A\u0219a cum sa men\u021bionat mai sus, <a href=\"https:\/\/vibetrace.com\/ro\/e-commerce-marketing-automatizare-platforma\/\" data-type=\"page\" data-id=\"14390\">marketing prin e-mail<\/a> joac\u0103 un rol important \u00een cre\u0219terea valorii clientului pe durata de via\u021b\u0103. E-mailurile relevante ajut\u0103 <strong>\u00eentre\u021bine rela\u021bii puternice cu clien\u021bii<\/strong> care au un impact pozitiv asupra rentabilit\u0103\u021bii investi\u021biei.<\/p>\n\n\n\n<p>Prin e-mail marketing, pute\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00cencurajeaz\u0103 comportamentul de cump\u0103rare repetat\u0103;<\/li>\n\n\n\n<li>\u00cembun\u0103t\u0103\u021bi\u021bi angajamentul general;<\/li>\n\n\n\n<li>Implica\u021bi oameni c\u0103rora nu le pas\u0103;<\/li>\n\n\n\n<li>Reactiva\u021bi acei clien\u021bi care v-ar putea abandona;<\/li>\n\n\n\n<li>Oferi\u021bi promo\u021bii relevante \u0219i face\u021bi recomand\u0103ri de produse;<\/li>\n\n\n\n<li>Crea\u021bi o experien\u021b\u0103 \u00eenc\u00e2nt\u0103toare \u0219i a\u0219a mai departe.<\/li>\n<\/ul>\n\n\n\n<p>Prin e-mail marketing, po\u021bi s\u0103 stai \u00een fruntea min\u021bii clien\u021bilor t\u0103i, mai ales dac\u0103 folose\u0219ti instrumente puternice pentru a r\u0103m\u00e2ne relevant. Aplica\u021biile Shopify sunt <strong>instrumentele de baz\u0103<\/strong> ai nevoie.<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> VibeTrace<\/a> este printre cei care te pot ajuta <a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\"><strong>recomand\u0103ri de produse prin inteligen\u021b\u0103 artificial\u0103<\/strong><\/a>.<\/p>\n\n\n\n<p>Alte exemple populare includ<a href=\"https:\/\/apps.shopify.com\/limespot\" target=\"_blank\" rel=\"noopener\"> LimeSpot<\/a> \u0219i<a href=\"https:\/\/apps.shopify.com\/also-bought\" target=\"_blank\" rel=\"noopener\"> De asemenea, cump\u0103rat<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Clien\u021bi Upsell \u0219i Cross-Sell<\/h3>\n\n\n\n<p><strong>Clien\u021bii existen\u021bi sunt mai probabili<\/strong> pentru a ac\u021biona pe baza recomand\u0103rilor de upsell \u0219i pentru a merge cu ofertele de v\u00e2nzare \u00eencruci\u0219at\u0103. Ambele tactici lucreaz\u0103 pentru:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cre\u0219terea valorii de via\u021b\u0103 a clientului;<\/li>\n\n\n\n<li>Cre\u0219terea valorii medii a comenzii.<\/li>\n<\/ul>\n\n\n\n<p>O mul\u021bime de aplica\u021bii Shopify ca<a href=\"https:\/\/apps.shopify.com\/reconvert-upsell-cross-sell\" target=\"_blank\" rel=\"noopener\"> Reconversie<\/a> \u0219i<a href=\"https:\/\/apps.shopify.com\/upsell-cross-sell-kit-1\" target=\"_blank\" rel=\"noopener\"> Selleasy<\/a> v\u0103 ajut\u0103 s\u0103 ad\u0103uga\u021bi aceste tactici \u00een magazinul dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Folosi\u021bi programe de loialitate<\/h3>\n\n\n\n<p>Valoarea pe durata de via\u021b\u0103 a clien\u021bilor poate cre\u0219te constant dac\u0103 oamenii sunt interesa\u021bi de ofertele dvs. speciale. Programele de loialitate sunt un instrument excelent pentru <strong>cre\u0219terea reten\u021biei clien\u021bilor<\/strong> \u0219i <strong>cre\u0219terea valorii medii a comenzii<\/strong>. \u0218i dup\u0103 cum \u0219ti\u021bi deja, ambele afecteaz\u0103 valoarea clien\u021bilor pe parcursul rela\u021biei lor cu o afacere.<\/p>\n\n\n\n<p>Pute\u021bi <strong>\u00eencurajeaz\u0103 \u0219i r\u0103spl\u0103te\u0219te<\/strong> repet\u0103 achizi\u021bii cu cupoane, carduri cadou, puncte rambursabile \u0219i chiar rambursare imediat\u0103. Aplica\u021bii ca<a href=\"https:\/\/apps.shopify.com\/smile-io\" target=\"_blank\" rel=\"noopener\"> Z\u00e2mbet<\/a> \u0219i<a href=\"https:\/\/apps.shopify.com\/growave\" target=\"_blank\" rel=\"noopener\"> Growave<\/a> v\u0103 ajut\u0103 s\u0103 stabili\u021bi rapid \u0219i u\u0219or un program de loialitate care s\u0103 v\u0103 ajute eforturile de a cre\u0219te rentabilitatea investi\u021biei.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Segmenta\u021bi \u0219i redirec\u021biona\u021bi clien\u021bii cu anun\u021buri<\/h3>\n\n\n\n<p>Publicitatea pl\u0103tit\u0103 este cea mai rapid\u0103 modalitate de a ajunge la clien\u021bii dvs. C\u00e2nd monitoriza\u021bi \u0219i analiza\u021bi CLV, pute\u021bi <strong>identifica\u021bi cele mai valoroase segmente de vizat<\/strong>.<\/p>\n\n\n\n<p>Acest lucru v\u0103 permite s\u0103 redirec\u021biona\u021bi eficient clien\u021bii din acele segmente. <strong>Retargeting-ul este foarte eficient<\/strong> c\u00e2nd vine vorba de conversii. Asta pentru c\u0103 afi\u0219eaz\u0103 orice \u00eei pas\u0103 clientului, nu oferte aleatorii.<\/p>\n\n\n\n<p>Acestea sunt doar exemple simple de strategii pe care le pute\u021bi folosi pentru a cre\u0219te valoarea de via\u021b\u0103 a clien\u021bilor. \u0218i dac\u0103 mai ave\u021bi obiec\u021bii cu privire la monitorizarea acestei valori, mai jos, explor\u0103m motivele cheie pentru care <strong>este o necesitate ca KPI<\/strong> pentru afacerile de comer\u021b electronic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce ar trebui s\u0103 v\u0103 pese de CLV?<\/h2>\n\n\n\n<p>Beneficiile \u00een\u021belegerii metricii se explic\u0103 de la sine. S\u0103 recapitul\u0103m:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv-878x1024.png\" alt=\"\" class=\"wp-image-21395\" width=\"463\" height=\"539\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv.png 1200w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ajut\u0103 la cultivarea comportamentului de cump\u0103rare repetat\u0103<\/strong> \u2013 strategiile axate pe crearea de condi\u021bii adecvate pentru CLV \u00eembun\u0103t\u0103\u021bit \u00eencurajeaz\u0103 clien\u021bii s\u0103 revin\u0103 \u0219i s\u0103 fac\u0103 achizi\u021bii repetate.<\/li>\n\n\n\n<li><strong>Informeaz\u0103 \u0219i \u00eembun\u0103t\u0103\u021be\u0219te segmentarea clien\u021bilor<\/strong> \u2013 v\u0103 permite s\u0103 identifica\u021bi cele mai valoroase segmente care v\u0103 vor ajuta s\u0103 genera\u021bi un ROI mai bun prin AOV \u00eembun\u0103t\u0103\u021bite \u0219i costuri reduse.<\/li>\n\n\n\n<li><strong>Ajut\u0103 la construirea de rela\u021bii mai puternice cu clien\u021bii <\/strong>&#8211;<strong> <\/strong>implementarea tacticilor centrate pe client \u00eembun\u0103t\u0103\u021be\u0219te re\u021binerea clien\u021bilor \u0219i hr\u0103ne\u0219te un comportament loial prin diverse stimulente.<\/li>\n\n\n\n<li><strong>Cre\u0219te rentabilitatea costurilor de achizi\u021bie <\/strong>&#8211;<strong> <\/strong>o alocare mai eficient\u0103 a bugetului pe diferite canale de comunicare ajut\u0103 la cre\u0219terea rentabilit\u0103\u021bii fiec\u0103rui dolar investit.<\/li>\n\n\n\n<li><strong>\u00cembun\u0103t\u0103\u021be\u0219te campaniile generale de marketing<\/strong> \u2013 pentru c\u0103 \u0219tii de unde vin clien\u021bii t\u0103i cei mai valoro\u0219i, cine sunt ei \u0219i, cel mai important, ce \u00ee\u0219i doresc de la afacerea ta.<\/li>\n<\/ol>\n\n\n\n<p>C\u00e2nd faci <a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">valoarea clientului pe durata de via\u021b\u0103<\/a> parte din KPI-urile dvs. \u0219i ac\u021biona\u021bi pentru a o cre\u0219te <strong>va afecta fiecare aspect<\/strong> a afacerii dvs. de comer\u021b electronic. \u0218i \u00een bine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Joac\u0103 jocul lung<\/h2>\n\n\n\n<p>Chiar dac\u0103 CLV pare intimidant de calculat, merit\u0103 m\u0103surat. Succesul nu \u00eenseamn\u0103 doar a avea clien\u021bi. Este despre <strong>ajung\u00e2nd la cele care se potrivesc afacerii dvs<\/strong> \u0219i v\u0103 va ajuta s\u0103 v\u0103 atinge\u021bi obiectivele.<\/p>\n\n\n\n<p><em>The<\/em> <em>clien\u021bii potrivi\u021bi<\/em>. <strong>Le cuno\u0219ti deja<\/strong> \u2013 prin persoana dvs. ideal\u0103 de cump\u0103r\u0103tor \u0219i prin datele cu care colecta\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">platforme de date despre clien\u021bi<\/a>. Acum este momentul s\u0103-i identific\u0103m pe cei mai valoro\u0219i dintre ei!<\/p>","protected":false},"excerpt":{"rendered":"<p>Singurul lucru pe care \u00eel au antreprenorii \u00een comun este dorin\u021ba de a ob\u021bine succesul pe termen lung. Deschiderea\u2026 <a title=\"5 Strategii Shopify pentru a cre\u0219te valoarea de via\u021b\u0103 a clientului\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/shopify-crestere-valoarea-client-pe-durata-de-viata\/\" aria-label=\"Cite\u0219te mai multe despre 5 Strategii Shopify pentru a cre\u0219te valoarea de via\u021b\u0103 a clien\u021bilor\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[100,86,105],"class_list":["post-21314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-customer-lifetime-value","tag-level3","tag-shopify-marketing-automation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=21314"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/21320"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=21314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=21314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=21314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}