{"id":21288,"date":"2023-05-03T10:18:25","date_gmt":"2023-05-03T10:18:25","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21288"},"modified":"2023-09-09T05:36:44","modified_gmt":"2023-09-09T05:36:44","slug":"shopify-customer-segmentation","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/shopify-segmentare-client\/","title":{"rendered":"Segmentarea clien\u021bilor Shopify: Cum s\u0103 aborda\u021bi crearea de segmente de public \u0219i segmente?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Dac\u0103 \u00eencerca\u021bi s\u0103 construi\u021bi un marketing de succes pentru magazinul dvs. Shopify, \u0219ti\u021bi asta <strong>nu exist\u0103 doi clien\u021bi la fel<\/strong>. <\/p>\n\n\n\n<p>Unele sunt mai u\u0219or de atins, altele sunt mai valoroase pentru afacerea ta. <\/p>\n\n\n\n<p>Sarcina ta ca proprietar sau manager de magazin Shopify este aceea <strong>\u00eemp\u0103r\u021bi\u021bi clien\u021bii<\/strong> \u00eentr-un mod care ajut\u0103 afacerea s\u0103 creasc\u0103, maximizeaz\u0103 rentabilitatea investi\u021biei \u0219i limiteaz\u0103 costurile.<\/p>\n\n\n\n<p>Dac\u0103 nu \u0219ti\u021bi de unde s\u0103 \u00eencepe\u021bi, \u00eencepe\u021bi de aici \u2013 cu ajutorul nostru <strong>ghid detaliat de segmentare a clien\u021bilor Shopify<\/strong> pentru marketing. <\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id21288_a3e5fc-17 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id21288_a3e5fc-17 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id21288_a3e5fc-17 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id21288_a3e5fc-17 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>\u00cen articolul de ast\u0103zi, vom discuta cum se face <a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\" data-type=\"page\" data-id=\"14230\">\u00eemp\u0103r\u021bi\u021bi baza de clien\u021bi<\/a> \u00een Shopify \u0219i utiliza\u021bi aceste informa\u021bii pentru marketing de succes.<\/p>\n\n\n\n<p>S\u0103 \u00eencepem!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este segmentarea clien\u021bilor?<\/h2>\n\n\n\n<p>Segmentarea publicului pentru marketing \u00een Shopify pentru marketing necesit\u0103 s\u0103 \u00eemp\u0103r\u021bi\u021bi persoanele care au cump\u0103rat de la dvs. sau tocmai v-au vizitat site-ul web \u00een diferite grupuri, pe baza diferitelor criterii. <\/p>\n\n\n\n<p>Scopul este s\u0103 <strong>aduna date <\/strong>pe diferite subseturi de clien\u021bi<strong> <\/strong>\u0219i <strong>concentra\u021bi-v\u0103 eforturile de marketing<\/strong> mai eficient.<\/p>\n\n\n\n<p><em>Pentru a face acest lucru, pute\u021bi lua dou\u0103 abord\u0103ri generale:<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pe baza datelor utilizatorului Shopify<\/h3>\n\n\n\n<p>Informa\u021biile de la zero \u0219i de la prima parte pe care le aduna\u021bi atunci c\u00e2nd oamenii interac\u021bioneaz\u0103 cu afacerea dvs. v\u0103 permit s\u0103 contura\u021bi diferite segmente. <\/p>\n\n\n\n<p>Le-am discutat \u00een detaliu \u00een documentul nostru <a href=\"https:\/\/vibetrace.com\/ro\/modele-de-segmentare-client\/\" data-type=\"post\" data-id=\"22411\">articol de segmentare a clien\u021bilor<\/a>. Cele mai populare segmente bazate pe date includ:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/types-of-customer-segmentation-878x1024.png\" alt=\"\" class=\"wp-image-21349\" style=\"width:603px;height:703px\" width=\"603\" height=\"703\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/types-of-customer-segmentation-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/types-of-customer-segmentation-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/types-of-customer-segmentation-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/types-of-customer-segmentation-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/types-of-customer-segmentation.png 1200w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentarea demografic\u0103 <\/strong>&#8211;<strong> <\/strong>pe baza unor caracteristici precum v\u00e2rsta, sexul, venitul mediu, educa\u021bia \u0219i gradul, calea de carier\u0103 \u0219i a\u0219a mai departe.<\/li>\n\n\n\n<li><strong>Segmentarea psihologic\u0103 <\/strong>&#8211;<strong> <\/strong>pe baza valorilor si dorintelor exprimate de anumiti clienti. Tr\u0103s\u0103turile psihologice sunt mai greu de determinat \u0219i depind de interesele clien\u021bilor.<\/li>\n\n\n\n<li><strong>Segmentarea comportamental\u0103 <\/strong>&#8211;<strong> <\/strong>pe baza interac\u021biunilor clien\u021bilor cu magazinul dvs. Shopify, cum ar fi istoricul achizi\u021biilor, modelele de navigare, r\u0103spunsul la campanie etc.<\/li>\n\n\n\n<li><strong>Segmentarea geografic\u0103<\/strong> \u2013 \u00een func\u021bie de loca\u021bia clien\u021bilor. Le pute\u021bi \u00eemp\u0103r\u021bi la un nivel mai profund \u2013 \u00een func\u021bie de ora\u0219ul \u0219i chiar de cartier, sau pute\u021bi face ceva la nivel \u00eenalt, cum ar fi statul sau \u021bara, dac\u0103 ave\u021bi clien\u021bi interna\u021bionali.<\/li>\n<\/ul>\n\n\n\n<p>Pute\u021bi aduna o mul\u021bime de date prin intermediul<a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\"> <strong>platforme de date despre clien\u021bi<\/strong><\/a> ca cel prezentat \u00een aplica\u021bia VibeTrace. C\u00e2nd segmentezi clien\u021bii, po\u021bi <strong>concentra\u021bi-v\u0103 pe cei mai potrivi\u021bi clien\u021bi<\/strong>.<\/p>\n\n\n\n<p>\u0218i dac\u0103 cau\u021bi <strong>cele mai valoroase<\/strong>, pute\u021bi alege a doua abordare sau pute\u021bi construi pe baza eforturilor dvs., segment\u00e2nd \u00een continuare clien\u021bii \u00een func\u021bie de valoarea lor.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Rulezi pe Shopify?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Testeaz\u0103 14 zile gratuit! Integra\u021bi baza de date pentru clien\u021bi \u0219i automatizarea de marketing cu magazinul dvs. Shopify.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b4dfaf75\">\n\n<a class=\"gb-button gb-button-cda8d005 gb-button-text\" href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener noreferrer\">Vizualiza\u021bi aplica\u021bia Shopify<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Pe baza valorii clientului (achizi\u021bii Shopify)<\/h3>\n\n\n\n<p>Efectuarea unei analize RFM v\u0103 ofer\u0103 cea mai bun\u0103 modalitate de a \u00eemp\u0103r\u021bi clien\u021bii \u00een func\u021bie de <strong>c\u00e2t de valoroase sunt pentru afacerea dvs<\/strong>. Este o abordare tehnic\u0103 care necesit\u0103 timp \u0219i o idee clar\u0103 despre ceea ce conteaz\u0103 pentru afacerea ta.<\/p>\n\n\n\n<p>Noi avem o <strong>defalcare detaliat\u0103 a RFM<\/strong> cu diverse abord\u0103ri pe care le po\u021bi folosi pentru a-l realiza \u2013 nu-l rata\u021bi. Prin intermediul acestuia, pute\u021bi ob\u021bine mai mul\u021bi clien\u021bi <strong>segmente bazate pe valoare<\/strong>. Pe l\u00e2ng\u0103 clien\u021bii noi \u0219i cei pe care i-a\u021bi pierdut, mai pute\u021bi identifica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clien\u021bi poten\u021bial fideli<\/strong> \u2013 cei care cump\u0103r\u0103 frecvent de la tine (comparativ cu majoritatea), au o valoare monetar\u0103 medie mai mare, iar ultima lor achizi\u021bie a avut loc recent.<\/li>\n\n\n\n<li><strong>Clien\u021bi fideli \u0219i campioni<\/strong> \u2013 cei care cheltuiesc cel mai mult, cel mai des \u0219i au achizi\u021bionat recent, dup\u0103 criteriile dumneavoastr\u0103.<\/li>\n\n\n\n<li><strong>Aproape sa adorm<\/strong> \u2013 cump\u0103r\u0103 rar, dar au f\u0103cut o achizi\u021bie recent, comparativ cu majoritatea.<\/li>\n\n\n\n<li><strong>\u00cen Risc<\/strong> \u2013 cheltuielile \u0219i frecven\u021ba lor au sc\u0103zut constant \u0219i nu au mai cump\u0103rat de ceva vreme. Dac\u0103 dori\u021bi s\u0103-i p\u0103stra\u021bi ca clien\u021bi, trebuie s\u0103 ac\u021biona\u021bi acum.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-metrics-878x1024.png\" alt=\"\" class=\"wp-image-21397\" style=\"width:537px;height:626px\" width=\"537\" height=\"626\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-metrics-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-metrics-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-metrics-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-metrics-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-metrics.png 1200w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/><\/figure>\n<\/div>\n\n\n<p>Indiferent de abordarea pe care o alege\u021bi (sau alege\u021bi s\u0103 le combina\u021bi), ve\u021bi \u00eencepe s\u0103 vede\u021bi beneficiile \u00een momentul \u00een care <strong>\u00eencepe s\u0103 concentrezi anumite campanii<\/strong> pe segmente specifice.<\/p>\n\n\n\n<p><em>Mai jos, vom explora beneficiile cheie ale segment\u0103rii clien\u021bilor Shopify pentru marketing \u2013 continu\u0103 s\u0103 cite\u0219ti!<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Beneficiile segment\u0103rii clien\u021bilor Shopify pentru marketing<\/h2>\n\n\n\n<p>\u00cen calitate de proprietar sau administrator de magazin Shopify, ave\u021bi acces la <strong>un tezaur de date<\/strong>. Nu-l l\u0103sa s\u0103 se iroseasc\u0103. \u00cen schimb, segmenta\u021bi, segmenta\u021bi \u0219i mai segmenta\u021bi.<\/p>\n\n\n\n<p>De la vizitatori pentru prima dat\u0103 \u0219i cump\u0103r\u0103tori unici p\u00e2n\u0103 la clien\u021bi fideli \u0219i campioni \u2013 acest lucru este posibil atunci c\u00e2nd profita\u021bi la maximum de date. C\u00e2nd te bazezi pe <strong>segmentarea audien\u021bei pentru marketing \u00een Shopify<\/strong>, pute\u021bi <strong>personaliza\u021bi con\u021binutul, promo\u021biile \u0219i comunicarea general\u0103<\/strong> unor persoane anume.<\/p>\n\n\n\n<p>Cu acest nivel de personalizare \u0219i relevan\u021b\u0103 sporit\u0103, <strong>rezultatele sunt repede s\u0103 vin\u0103<\/strong>. Beneficiile cheie ale unei astfel de segment\u0103ri includ:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Benefits-of-customer-segmentation-1-878x1024.png\" alt=\"\" class=\"wp-image-21352\" style=\"width:550px;height:641px\" width=\"550\" height=\"641\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Benefits-of-customer-segmentation-1-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Benefits-of-customer-segmentation-1-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Benefits-of-customer-segmentation-1-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Benefits-of-customer-segmentation-1-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Benefits-of-customer-segmentation-1.png 1200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Reten\u021bie mai bun\u0103<\/strong> \u2013 re\u021binerea clien\u021bilor joac\u0103 un rol esen\u021bial \u00een succesul afacerii, deoarece este mai ieftin s\u0103 p\u0103strezi existen\u021ba dec\u00e2t s\u0103 c\u00e2\u0219tigi clien\u021bi noi.<\/li>\n\n\n\n<li><strong>Cre\u0219terea loialit\u0103\u021bii<\/strong> \u2013 segmentarea v\u0103 ajut\u0103 s\u0103 r\u0103m\u00e2ne\u021bi relevant \u0219i aceasta este singura cerin\u021b\u0103 pe care o au clien\u021bii. Dac\u0103 ave\u021bi de g\u00e2nd s\u0103 le comercializa\u021bi, face\u021bi-o s\u0103 merite.<\/li>\n\n\n\n<li><strong>Pre\u021buri mai bune<\/strong> \u2013 optimizarea strategiilor de pre\u021buri conteaz\u0103 dac\u0103 dori\u021bi s\u0103 genera\u021bi rezultate \u00een primul r\u00e2nd. Utiliza\u021bi segmentarea pentru a afla mai multe despre sensibilitatea clien\u021bilor dvs. la pre\u021b \u0219i pentru a face oferte optime la cele mai bune pre\u021buri.<\/li>\n\n\n\n<li><strong>Cele mai bune canale<\/strong> \u2013 culegerea de date \u0219i segmentarea clien\u021bilor v\u0103 ajut\u0103 s\u0103 identifica\u021bi cele mai valoroase canale, unde clien\u021bii sunt cei mai implica\u021bi \u0219i cum prefer\u0103 s\u0103 fie implica\u021bi.<\/li>\n\n\n\n<li><strong>Eforturi optimizate<\/strong> \u2013 prin segmentarea clien\u021bilor Shopify, pute\u021bi identifica audien\u021be reci care v\u0103 pierd timpul \u0219i pute\u021bi identifica cei mai mari cheltuitori \u0219i cei mai valoro\u0219i clien\u021bi pentru a v\u0103 concentra eforturile.<\/li>\n\n\n\n<li><strong>Inventare optimizate<\/strong> \u2013 afl\u0103 ce le pas\u0103 oamenilor \u0219i elimin\u0103 dezordinea din magazinul t\u0103u. Segmentele v\u0103 pot indica produsele care nu merit\u0103 transportate \u00een magazinul dvs. - ceva de mare valoare, mai ales dac\u0103 v\u0103 afla\u021bi \u00een ni\u0219a dropshipping-ului.<\/li>\n\n\n\n<li><strong>CLV crescut<\/strong> \u2013 prin \u021bintirea clien\u021bilor potrivi\u021bi cu ofertele potrivite \u0219i oferindu-le o experien\u021b\u0103 de calitate, personalizat\u0103 \u00een magazinul dvs., pute\u021bi cre\u0219te valoarea esen\u021bial\u0103 a clientului pe durata de via\u021b\u0103.<\/li>\n\n\n\n<li><strong>AOV crescut<\/strong> \u2013 atunci c\u00e2nd v\u0103 cunoa\u0219te\u021bi mai bine clien\u021bii Shopify, le pute\u021bi oferi produsele potrivite la momentul potrivit prin upselling, cross-selling \u0219i personalizare pentru a cre\u0219te valoarea medie a comenzii.<\/li>\n<\/ol>\n\n\n\n<p><strong>Segmentarea joac\u0103 un rol esen\u021bial<\/strong> \u00een afacerile de succes Shopify. Dezvoltatorii platformei \u00een\u021beleg asta \u0219i \u021bi-au oferit o mul\u021bime de instrumente de utilizat.<\/p>\n\n\n\n<p><em>Mai jos, vom verifica criteriile de segmentare Shopify disponibile pe care le pute\u021bi baza pentru rezultate \u0219i mai bune.<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Criterii disponibile pentru segmentarea clien\u021bilor Shopify<\/h2>\n\n\n\n<p>Shopify face tot posibilul pentru a-\u021bi demara eforturile de segmentare. Platforma vine cu <strong>mai multe criterii de segmentare liber\u0103<\/strong> pe baza datelor pe care le adun\u0103 despre vizitatorii \u0219i clien\u021bii dvs. \u00cen panoul de administrare, pute\u021bi g\u0103si filtre precum:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>FILTRU<\/strong><\/td><td><strong>CRITERIU<\/strong><\/td><\/tr><tr><td>Nou<\/td><td>Vizitatori cu 0 comenzi<\/td><\/tr><tr><td>\u00centorc\u00e2ndu-se<\/td><td>Clien\u021bi cu minim 2 comenzi<\/td><\/tr><tr><td>Casele abandonate<\/td><td>Clien\u021bii care au abandonat procesul de finalizare a comenzii \u00een ultima lun\u0103<\/td><\/tr><tr><td>Starea abonamentului prin e-mail<\/td><td>Clien\u021bii \u00een func\u021bie de faptul dac\u0103 s-au abonat pentru a primi e-mailuri<\/td><\/tr><tr><td>Evenimente prin e-mail<\/td><td>Clien\u021bii \u00een func\u021bie de faptul c\u0103 au s\u0103rit, au dat clic, au deschis etc.<\/td><\/tr><tr><td>Etichetele clien\u021bilor<\/td><td>Clien\u021bi cu anumite etichete pe care le-a\u021bi creat<\/td><\/tr><tr><td>Suma cheltuit\u0103<\/td><td>Clien\u021bii \u00een func\u021bie de c\u00e2t au cheltuit pe magazinul dvs<\/td><\/tr><tr><td>Num\u0103rul de comenzi<\/td><td>Clien\u021bii \u00een func\u021bie de c\u00e2te achizi\u021bii au f\u0103cut<\/td><\/tr><tr><td>Data ultimei comenzi<\/td><td>Clien\u021bii \u00een func\u021bie de o anumit\u0103 dat\u0103 de achizi\u021bie<\/td><\/tr><tr><td>Nivelul de cheltuieli estimate<\/td><td>Clien\u021bii pe baza unui poten\u021bial de cheltuieli estimat<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Consulta\u021bi \u00eentreaga list\u0103 de filtre cu criteriile lor corespunz\u0103toare \u00een<a href=\"https:\/\/help.shopify.com\/en\/manual\/customers\/customer-segmentation\/customer-segments\/customer-segmentation-reference\/customer-segment-shopify\" target=\"_blank\" rel=\"noopener\"> <strong>Documenta\u021bia pentru segmentele de clien\u021bi Shopify<\/strong><\/a>. <\/p>\n\n\n\n<p>C\u00e2nd utiliza\u021bi aceste filtre, pute\u021bi <strong>crea\u021bi cu u\u0219urin\u021b\u0103 subseturi de public<\/strong>, dar aceasta nu este singura modalitate de a v\u0103 gestiona publicul \u00een Shopify. S\u0103 vedem ce altceva!<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 gestionezi segmentele de public Shopify?<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/how-to-manage-audience-segments-1-878x1024.png\" alt=\"\" class=\"wp-image-21354\" style=\"width:535px;height:624px\" width=\"535\" height=\"624\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/how-to-manage-audience-segments-1-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/how-to-manage-audience-segments-1-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/how-to-manage-audience-segments-1-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/how-to-manage-audience-segments-1-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/how-to-manage-audience-segments-1.png 1200w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/figure>\n<\/div>\n\n\n<p>Func\u021bia de filtre Shopify disponibil\u0103 <strong>trei elemente<\/strong> \u2013 un nume, un operator (=, &lt;, &gt;, etc.) \u0219i o valoare care caracterizeaz\u0103 clien\u021bii. Utiliz\u00e2nd filtrele disponibile sau cre\u00e2nd propriile filtre, pute\u021bi:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Crea\u021bi segmente<\/strong> \u2013 prin combinarea diferitelor filtre cu valori \u0219i operatori diferi\u021bi. Alternativ, pute\u021bi utiliza unul dintre \u0219abloanele de segment Shopify ca punct de plecare. Platforma v\u0103 permite, de asemenea, s\u0103 crea\u021bi subseturi de segmente existente.<\/li>\n\n\n\n<li><strong>Edita\u021bi segmentele<\/strong> \u2013 pute\u021bi ajusta cu u\u0219urin\u021b\u0103 criteriile \u0219i filtrele utilizate pentru a crea anumite segmente. Fiecare subset creat \u00een Shopify v\u0103 ofer\u0103 acces la un editor pentru a face modific\u0103rile \u0219i ajust\u0103rile necesare.<\/li>\n\n\n\n<li><strong>Segmente \u021bint\u0103<\/strong> \u2013 prin combinarea segmentelor de public cu aplica\u021bii de e-mail precum Shopify Email sau orice alt\u0103 aplica\u021bie de marketing prin e-mail pe care o prefera\u021bi \u0219i este disponibil\u0103 \u00een magazinul de aplica\u021bii. Pute\u021bi exporta cu u\u0219urin\u021b\u0103 segmente \u00eentregi chiar din interiorul panoului de administrare.<\/li>\n\n\n\n<li><strong>\u0218tergerea segmentelor<\/strong> \u2013 dac\u0103 nu mai ave\u021bi nevoie de un anumit segment (s\u0103 presupunem c\u0103 nu mai expedia\u021bi botine clien\u021bilor din Arizona pentru a reduce costurile \u0219i nu dori\u021bi s\u0103-i viza\u021bi cu ofertele dvs.), \u00eel pute\u021bi \u0219terge din panoul de administrare Shopify.<\/li>\n<\/ol>\n\n\n\n<p>\u00cen acest moment, probabil v\u0103 g\u00e2ndi\u021bi, nu sunt aceste op\u021biuni de segmentare prea pu\u021bine pentru a fi eficiente? \u00centr-adev\u0103r, segmentarea clien\u021bilor Shopify pentru marketing bazat\u0103 exclusiv pe criteriile, filtrele \u0219i capacit\u0103\u021bile platformelor este <strong>mai degrab\u0103 limitat\u0103<\/strong>.<\/p>\n\n\n\n<p>Acolo <strong>Aplica\u021bii Shopify pentru segmentarea publicului<\/strong> intr\u0103 \u00een joc. \u00cen sec\u021biunea urm\u0103toare, ne vom uita la unele dintre cele mai populare aplica\u021bii de segmentare a publicului pe care le pute\u021bi folosi pentru a dezvolta capabilit\u0103\u021bile disponibile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Segmentarea avansat\u0103 a clien\u021bilor pentru Shopify<\/h2>\n\n\n\n<p>Segmentarea avansat\u0103 a clien\u021bilor include de obicei criterii demografice, psihografice \u0219i comportamentale mai detaliate. <\/p>\n\n\n\n<p>De asemenea, include, de obicei, valoarea de via\u021b\u0103 a clientului (CLV), recentitatea, frecven\u021ba \u0219i valoarea monetar\u0103 (RFM), precum \u0219i modelele de achizi\u021bie, interesele \u0219i alte valori mai avansate.<\/p>\n\n\n\n<p>Deci, toate tipurile de segmentare de mai sus, dar au fuzionat \u00eempreun\u0103 pentru a avea sens pentru afacerea dvs. De exemplu, o segmentare avansat\u0103 a clien\u021bilor ar trebui s\u0103 r\u0103spund\u0103 la \u00eentreb\u0103ri precum urm\u0103toarele:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ce segmente de clien\u021bi avem \u00een prezent \u0219i cum arat\u0103?<\/li>\n\n\n\n<li>Care sunt caracteristicile cheie ale segmentelor noastre de clien\u021bi cele mai profitabile?<\/li>\n\n\n\n<li>Cum difer\u0103 segmentele noastre de clien\u021bi \u00een ceea ce prive\u0219te comportamentul lor de cump\u0103rare?<\/li>\n\n\n\n<li>Ce tipuri de campanii de marketing sunt cel mai probabil s\u0103 fie eficiente pentru fiecare segment de clien\u021bi?<\/li>\n\n\n\n<li>Cum putem identifica noi segmente de clien\u021bi care sunt susceptibile de a avea o valoare mare pe durata de via\u021b\u0103?<\/li>\n\n\n\n<li>Cum putem folosi segmentarea clien\u021bilor pentru a optimiza pre\u021burile \u0219i ofertele de produse?<\/li>\n\n\n\n<li>Ce tendin\u021be apar \u00een segmentele noastre de clien\u021bi \u0219i cum putem folosi aceste informa\u021bii pentru a stimula cre\u0219terea viitoare?<\/li>\n<\/ol>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>De asemenea, sursa de achizi\u021bie ini\u021bial\u0103 a clientului este foarte important\u0103 pentru a determina comportamentul viitor. De exemplu, pute\u021bi descoperi c\u0103 clien\u021bii SEO au un CLV cu 150% mai mare dec\u00e2t cei achizi\u021biona\u021bi prin TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comportamentul de cump\u0103rare <\/h3>\n\n\n\n<p>Sunt <a href=\"https:\/\/www.internationaljournalssrg.org\/IJCSE\/2021\/Volume8-Issue1\/IJCSE-V8I1P101.pdf\" target=\"_blank\" rel=\"noopener\">6 segmente comportamentale<\/a> conform unei cercet\u0103ri a SSRG International Journal<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Persoana care caut\u0103 cea mai bun\u0103 ofert\u0103 este \u201e<strong>Constient de pret<\/strong>\u201d cump\u0103r\u0103tor. <\/li>\n\n\n\n<li>\u201e<strong>Inteligent<\/strong>\u201d cump\u0103r\u0103torul este o persoan\u0103 care face multe cercet\u0103ri \u00eenainte de a lua orice decizie. <\/li>\n\n\n\n<li>\u201e<strong>Avers la risc<\/strong>Cump\u0103r\u0103torul este atent \u0219i dore\u0219te asigurarea c\u0103 produsul este fiabil \u00eenainte de a se angaja la o achizi\u021bie. <\/li>\n\n\n\n<li>\u201e<strong>Dovada nevoilor<\/strong>\u201eCump\u0103r\u0103torul are nevoie de dovezi de la alte persoane c\u0103 un produs este de \u00eencredere. <\/li>\n\n\n\n<li>\u201e<strong>O voi primi mai t\u00e2rziu<\/strong>\u201d Cump\u0103r\u0103torul nu se gr\u0103be\u0219te c\u00e2nd vine vorba de cump\u0103r\u0103turi. <\/li>\n\n\n\n<li>\u201e<strong>Persuasibil<\/strong>\u201d cump\u0103r\u0103torul este u\u0219or influen\u021bat de ofertele de v\u00e2nzare \u00eencruci\u0219at\u0103.<\/li>\n<\/ul>\n\n\n\n<p>Privind datele despre comportamentul clien\u021bilor din <strong>doar<\/strong> un canal \u00eentr-o singur\u0103 sesiune web, se pot \u00eenv\u0103\u021ba multe despre modul \u00een care oamenii iau decizii de cump\u0103rare. <\/p>\n\n\n\n<p>Dar dac\u0103 datele sunt colectate pe o perioad\u0103 mai lung\u0103 de timp, pe mai multe canale, informa\u021biile ob\u021binute ar putea fi \u0219i mai cuprinz\u0103toare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa c\u0103l\u0103toriei clientului<\/h3>\n\n\n\n<p>Exist\u0103 multe articole despre etapele c\u0103l\u0103toriei clien\u021bilor. Unii v\u0103 vor spune c\u0103 sunt 4, 5 sau chiar 7. \u00cen cele din urm\u0103, toate \u00eemp\u0103rt\u0103\u0219esc concepte similare, dar intr\u0103 \u00een diferite niveluri de detalii.<\/p>\n\n\n\n<p>Dac\u0103 lu\u0103m cel mai \u00eenalt nivel, cu doar 4 etape, vom avea:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Etapa de con\u0219tientizare<\/li>\n\n\n\n<li>Etapa de Considerare<\/li>\n\n\n\n<li>Etapa Deciziei<\/li>\n\n\n\n<li>Etapa de fidelizare a clien\u021bilor <\/li>\n<\/ol>\n\n\n\n<p>Sau merg\u00e2nd pe cei 5 pa\u0219i din c\u0103l\u0103toria clientului, va avea o nou\u0103 etap\u0103 numit\u0103 Advocacy. <\/p>\n\n\n\n<p>Va reflecta poten\u021bialul clien\u021bilor existen\u021bi de a v\u0103 aduce mai mul\u021bi clien\u021bi din familia sau prietenii lor. <a href=\"https:\/\/vibetrace.com\/ro\/net-promotor-score\/\" data-type=\"post\" data-id=\"19196\">Scorul net de promovare<\/a> face parte din aceast\u0103 etap\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Loialitatea clien\u021bilor<\/h3>\n\n\n\n<p>Privind datele despre comportamentul clien\u021bilor, este posibil s\u0103 \u00een\u021belege\u021bi c\u00e2t de loiali sunt clien\u021bii. Acest lucru poate fi folosit pentru a identifica cei mai fideli clien\u021bi ai dvs. \u0219i pentru a v\u0103 asigura c\u0103 nevoile acestora sunt \u00eendeplinite. <\/p>\n\n\n\n<p>Ace\u0219ti clien\u021bi pot fi viza\u021bi \u0219i pentru programe speciale de tratament \u0219i recompense ca o modalitate de a consolida rela\u021bia \u0219i de a \u00eencuraja mai multe afaceri \u00een viitor.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dob\u00e2nzi de cump\u0103rare<\/h3>\n\n\n\n<p>Segmentarea clien\u021bilor \u00een func\u021bie de interesele lor este o modalitate excelent\u0103 de a-\u0219i personaliza experien\u021bele \u0219i de a-i men\u021bine implica\u021bi. <\/p>\n\n\n\n<p>Aceast\u0103 tehnic\u0103 este util\u0103 pentru cre\u0219terea gradului de utilizare a produsului, oferirea de oferte de v\u00e2nzare \u00eencruci\u0219at\u0103 sau upsell, precum \u0219i pentru ghidarea clien\u021bilor prin procesul de cump\u0103rare \u0219i advocacy.<\/p>\n\n\n\n<p>Pute\u021bi determina interesele de achizi\u021bie folosind segmentele Catalogului nostru de produse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nivel de implicare<\/h3>\n\n\n\n<p>\u00cen timp ce segmentarea clien\u021bilor \u00een func\u021bie de nivelul lor de implicare poate include vizite pe site-uri web, deschideri de e-mail marketing \u0219i clicuri, aceasta include, de asemenea, un spectru mai larg de interac\u021biuni ale clien\u021bilor cu marca dvs. pe toate canalele \u00een care sunte\u021bi prezent. At\u00e2t offline, c\u00e2t \u0219i online.<\/p>\n\n\n\n<p>Modul \u00een care defini\u021bi aceast\u0103 implicare depinde de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>compania \u0219i marca dvs<\/li>\n\n\n\n<li>industria \u00een care v\u0103 afla\u021bi<\/li>\n\n\n\n<li>tipurile de produse pe care le vinde\u021bi<\/li>\n\n\n\n<li>num\u0103rul de categorii \u0219i produse pe care le ave\u021bi (un magazin generalist poate avea mai mult\u0103 implicare)<\/li>\n<\/ul>\n\n\n\n<p>De obicei, suntem cu to\u021bii de acord c\u0103 mai mult angajament este, \u00een general, mai bine. Experien\u021be pozitive mai bune cu marca dvs. \u0219i, prin urmare, interac\u021biuni mai frecvente, este un semn pozitiv pentru rezultate bune.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Starea utilizatorului<\/h3>\n\n\n\n<p>Unele dintre cele mai comune exemple de statut de utilizator:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Non-utilizatori<\/li>\n\n\n\n<li>Perspective<\/li>\n\n\n\n<li>Cump\u0103r\u0103tori pentru prima dat\u0103<\/li>\n\n\n\n<li>Utilizatori obi\u0219nui\u021bi<\/li>\n\n\n\n<li>Dezertori (fo\u0219ti clien\u021bi care au g\u0103sit o alternativ\u0103 mai bun\u0103)<\/li>\n<\/ul>\n\n\n\n<p>Pentru a determina aceast\u0103 stare, va trebui s\u0103 face\u021bi o segmentare de baz\u0103, care poate fi f\u0103cut\u0103 direct \u0219i \u00een Shopify. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aplica\u021bii pentru segmentarea publicului pentru marketing \u00een Shopify<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>APP<\/strong><\/td><td><strong>SEGMENTAREA<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\">VibeTrace<\/a><\/td><td>Utilizeaz\u0103 o platform\u0103 puternic\u0103 de date despre clien\u021bi, care colecteaz\u0103 date despre clien\u021bi \u0219i v\u0103 ajut\u0103 s\u0103 descrie\u021bi diferite segmente \u0219i segmente de public personalizate. Se bazeaz\u0103 pe date personale, tranzac\u021bionale \u0219i despre evenimente pentru a oferi subseturi detaliate de public.<\/td><\/tr><tr><td><a href=\"https:\/\/apps.shopify.com\/klaviyo-email-marketing\" target=\"_blank\" rel=\"noopener\">Klaviyo<\/a><\/td><td>Aplic\u0103 analize predictive \u0219i diferite condi\u021bii, cum ar fi prezen\u021ba \u00een list\u0103, abonamentele SMS, activitatea \u0219i comportamentul \u0219i propriet\u0103\u021bi personalizate pentru a construi segmente detaliate.<\/td><\/tr><tr><td><a href=\"https:\/\/apps.shopify.com\/shopify-email\" target=\"_blank\" rel=\"noopener\">E-mail Shopify<\/a><\/td><td>Permite crearea de liste de e-mail dedicate pe baza diferitelor criterii, cum ar fi Clien\u021bi noi sau reveni\u021bi sau pe baza unor segmente specifice pe care le-a\u021bi creat manual.<\/td><\/tr><tr><td><a href=\"https:\/\/apps.shopify.com\/retentionx-com\" target=\"_blank\" rel=\"noopener\">Reten\u021bieX<\/a><\/td><td>V\u0103 ajut\u0103 s\u0103 contura\u021bi segmente pe baza RFM, 1<sup>Sf<\/sup> Comportamentul comenzii, Comportamentul general de cump\u0103rare \u0219i C\u0103l\u0103toria de marketing \u0219i v\u0103 permite s\u0103 le ajusta\u021bi \u00een func\u021bie de nevoile dvs.<\/td><\/tr><tr><td><a href=\"https:\/\/apps.shopify.com\/segments\" target=\"_blank\" rel=\"noopener\">Aplica\u021bia de segmente<\/a><\/td><td>Vine cu 30 de segmente prefabricate \u0219i v\u0103 ajut\u0103 s\u0103 identifica\u021bi cei care cheltuiesc mari, repet\u0103ri active, persoane care se repet\u0103 cu risc, repet\u0103ri cu risc \u0219i fideli. Ofer\u0103 integr\u0103ri de date \u0219i segmente personalizate.<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 \u00eencerca\u021bi s\u0103 construi\u021bi un marketing de succes pentru magazinul dvs. Shopify, \u0219ti\u021bi c\u0103... <a title=\"Segmentarea clien\u021bilor Shopify: Cum s\u0103 aborda\u021bi crearea de segmente de public \u0219i segmente?\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/shopify-segmentare-client\/\" aria-label=\"Cite\u0219te mai multe despre Segmentarea clien\u021bilor Shopify: Cum s\u0103 abordezi crearea de audien\u021be \u0219i segmente?\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[45],"tags":[115,105],"class_list":["post-21288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-segmentation","tag-customer-segmentation","tag-shopify-marketing-automation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=21288"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21288\/revisions"}],"predecessor-version":[{"id":23814,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21288\/revisions\/23814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/21300"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=21288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=21288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=21288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}