{"id":20784,"date":"2023-04-12T11:00:00","date_gmt":"2023-04-12T11:00:00","guid":{"rendered":"https:\/\/vibetrace.com\/?p=20784"},"modified":"2023-04-13T16:36:58","modified_gmt":"2023-04-13T16:36:58","slug":"increase-average-order-value-shopify","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/creste-valoarea-medie-a-comenzii-shopify\/","title":{"rendered":"7 Strategii Shopify pentru a cre\u0219te valoarea medie a comenzii"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Vrei s\u0103 \u0219tii dac\u0103 rulezi un <strong>afacere Shopify s\u0103n\u0103toas\u0103<\/strong>? Exist\u0103 o valoare care \u00ee\u021bi spune exact asta \u2013 a\u0219a-numita <strong>Valoarea medie a comenzii<\/strong> sau AOV.<\/p>\n\n\n\n<p>Aceasta este una dintre cele mai importante valori \u00een comer\u021bul electronic. \u00ce\u021bi ofer\u0103 <strong>p\u00e2rghie necesar\u0103 pentru a v\u0103 cre\u0219te veniturile din v\u00e2nz\u0103ri <\/strong>f\u0103r\u0103 a arunca bani pe fereastr\u0103 \u00een timp ce \u00eencerci s\u0103 atragi mai mult trafic.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_4c060d-f3 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_4c060d-f3 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_4c060d-f3 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_4c060d-f3 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p><em>Pentru a afla cum, continu\u0103 s\u0103 cite\u0219ti \u2013 AOV pe magazinele Shopify \u0219i cum s\u0103-l impulsionezi este subiectul articolului de ast\u0103zi.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este valoarea medie a comenzii \u0219i cum se calculeaz\u0103?<\/h2>\n\n\n\n<p>The <strong>conceptul de AOV<\/strong> exprim\u0103 c\u00e2t cheltuie\u0219te, \u00een medie, un client atunci c\u00e2nd cump\u0103r\u0103 din magazinul dvs. Shopify. Pute\u021bi utiliza instrumentele de analiz\u0103 Shopify \u00eencorporate pentru a ob\u021bine o vizualizare rapid\u0103 a <a href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\" data-type=\"page\" data-id=\"14254\">performan\u021ba magazinului dvs.<\/a><\/p>\n\n\n\n<p><strong>AOV v\u0103 spune:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce <strong>genereaz\u0103 cei mai mul\u021bi bani<\/strong> \u0219i atunci c\u00e2nd;<\/li>\n\n\n\n<li>Ce <strong>tendin\u021bele pot fi identificate<\/strong> pe magazinul dvs. Shopify;<\/li>\n\n\n\n<li><strong>Unde<\/strong> cel <strong>clien\u021bii cu cele mai mari cheltuieli<\/strong> provin din;<\/li>\n\n\n\n<li>Cum clien\u021bii <strong>comporta<\/strong>;<\/li>\n\n\n\n<li><strong>Ceea ce \u00eei conduce<\/strong> s\u0103 adauge ceva \u00een co\u0219ul lor;<\/li>\n\n\n\n<li>Unde ar trebui <strong>concentreaz\u0103-\u021bi eforturile<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Pentru a ob\u021bine aceste informa\u021bii, ob\u021bine\u021bi doar un num\u0103r - formula AOV este rapid\u0103 \u0219i u\u0219oar\u0103:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-2-1024x512.png\" alt=\"\" class=\"wp-image-18233\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-2-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-2-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-2-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ceea ce ar trebui s\u0103 \u0219tii este c\u0103 <strong>industriile diferite produc AOV diferite<\/strong>. Citi\u021bi mai multe pe <a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\" data-type=\"post\" data-id=\"17832\">Valoarea medie a comenzii aici<\/a>.<\/p>\n\n\n\n<p>De exemplu, articolele de lux \u0219i bijuterii genereaz\u0103 cele mai mari valori AOV \u2013 \u00een jurul valorii de $180. AOV pentru mod\u0103 \u0219i \u00eembr\u0103c\u0103minte este \u00een jurul valorii de $126, \u00een timp ce bunurile de larg consum au cel mai sc\u0103zut \u2013 \u00een jur de $37.<\/p>\n\n\n\n<p>O mul\u021bime de trucuri pot cre\u0219te AOV \u0219i le vom discuta mai jos. <strong>\u021aine\u021bi cont de acele repere<\/strong> \u0219i lua\u021bi \u00een considerare performan\u021ba magazinului dvs. actual Shopify. <\/p>\n\n\n\n<p><strong>Identifica\u021bi punctele<\/strong> \u0219i fluxurile de venituri pe care ar trebui s\u0103 v\u0103 concentra\u021bi. S\u0103 vedem cum!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum se monitorizeaz\u0103 valoarea medie a comenzii?<\/h3>\n\n\n\n<p>Unul dintre cele mai importante rezultate ale<a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\"> monitorizarea valorii medii a comenzii<\/a> este <strong>identificarea segmentelor de clien\u021bi<\/strong> v\u0103 pute\u021bi concentra \u0219i \u00eencuraja s\u0103 cheltui\u021bi mai mult. Nu numai asta, ci \u0219i pe cei cu care ar trebui s\u0103 nu mai pierzi timpul \u0219i efortul.<\/p>\n\n\n\n<p>Pentru a face asta, <strong>schimba\u021bi modul \u00een care v\u0103 g\u00e2ndi\u021bi la AOV<\/strong>, indiferent dac\u0103 conduce\u021bi un magazin Shopify. Nu este doar valoarea care iese din acea formul\u0103. Poate varia \u00een func\u021bie de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmente de clien\u021bi<\/strong> \u2013 cele pe care le-a\u021bi creat prin date \u0219i folosind platforme de date despre clien\u021bi. De regul\u0103, atunci c\u00e2nd cre\u0219te\u021bi AOV, concentra\u021bi-v\u0103 pe clien\u021bii existen\u021bi \u00een loc s\u0103 atrage\u021bi al\u021bii noi. <a href=\"https:\/\/vibetrace.com\/ro\/beneficiile-segmentarii-client-in-e-commerce\/\" data-type=\"post\" data-id=\"19739\">Identifica\u021bi segmentele care genereaz\u0103 cele mai mari rezultate<\/a>\u0219i \u00eencurajeaz\u0103-i s\u0103 continue aceast\u0103 tendin\u021b\u0103. Analiza\u021bi restul \u0219i dezvolta\u021bi tactici adecvate pentru a-\u0219i cre\u0219te AOV.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Surse de achizi\u021bie <\/strong>&#8211;<strong> <\/strong>identifica canalele care genereaz\u0103 cele mai mari venituri. Acestea pot fi marketingul prin e-mail sau anun\u021burile pl\u0103tite pe re\u021belele sociale. <a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\" data-type=\"page\" data-id=\"14230\">Deoarece canale diferite necesit\u0103 tactici diferite pentru a ob\u021bine rezultate<\/a>, le pute\u021bi identifica pe cele \u00een care merit\u0103 s\u0103 investi\u021bi mai mult timp \u0219i efort prin optimizarea campaniilor, mesajelor \u0219i ofertelor. \u00cen plus, s-ar putea s\u0103 descoperi diverse obiec\u021bii pe care le-ar putea avea oamenii de pe diferite canale de a cump\u0103ra mai multe.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campanii<\/strong> \u2013 nu toate campaniile sunt egale. Campaniile dvs. sezoniere din timpul s\u0103rb\u0103torilor de iarn\u0103 sau de Black Friday vor avea probabil rezultate mai bune dec\u00e2t promo\u021bia dvs. lunar\u0103 obi\u0219nuit\u0103 din iunie. Pute\u021bi separa campaniile periferice \u0219i pute\u021bi lua \u00een considerare AOV tipic pentru magazinul dvs. \u00een afara momentelor de v\u00e2rf. Acest lucru v\u0103 poate oferi o imagine de ansamblu asupra performan\u021bei magazinului dvs. \u0219i informa\u021bii despre cum s\u0103 cre\u0219te\u021bi AOV \u00een mod obi\u0219nuit.<\/li>\n<\/ul>\n\n\n\n<p>Pentru a v\u0103 ajuta s\u0103 \u00eencepe\u021bi \u00eentregul proces, ne-am adunat <strong>idei \u0219i strategii<\/strong> te po\u021bi inspira de la pentru a cre\u0219te AOV pentru magazinul t\u0103u Shopify. Nu ezita\u021bi s\u0103 consulta\u021bi exemplele de aplica\u021bii Shopify care v\u0103 pot ajuta.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">7 strategii de folosit ast\u0103zi<\/h2>\n\n\n\n<p>Exist\u0103 op\u021biuni \u0219i strategii aproape nelimitate de aplicat atunci c\u00e2nd \u00eencerca\u021bi s\u0103 cre\u0219te\u021bi valoarea medie a comenzii. E\u0219ti limitat doar de <strong>imagina\u021bia \u0219i tipul de produs<\/strong>. <\/p>\n\n\n\n<p>\u0218tii, nu toate promo\u021biile sunt potrivite pentru fiecare tip de produs.<\/p>\n\n\n\n<p><em>Aici, vom explora c\u00e2teva dintre cele mai populare modalit\u0103\u021bi de a cre\u0219te AOV \u0219i cum le pute\u021bi aplica \u00een magazinul dvs. Shopify chiar acum:<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Produse upselling \u0219i cross-selling<\/h3>\n\n\n\n<p><em>Doresti desert? \u021ai-ar pl\u0103cea cafea cu desertul t\u0103u? De ce s\u0103 nu iei un pahar de vin alb cu acel sufleu \u00een loc de cafea?<\/em><\/p>\n\n\n\n<p>Un chelner poate <strong>cross-sell \u0219i upsell<\/strong> tu in aceeasi suflare. Acesta este, de asemenea, unul dintre <strong>cele mai comune strategii pentru a cre\u0219te AOV<\/strong>. Cu<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> aplica\u021bii precum VibeTrace<\/a>, pute\u021bi face recomand\u0103ri de produse relevante pentru v\u00e2nz\u0103ri \u00eencruci\u0219ate \u0219i upselling pe paginile sau categoriile de produse. Pute\u021bi folosi aplica\u021bia pentru <strong><a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\">trimite\u021bi recomand\u0103ri relevante prin e-mail<\/a><\/strong>.<\/p>\n\n\n\n<p>Fie printr-un articol suplimentar, fie printr-un produs cu pre\u021b mai mare, upselling \u0219i cross-selling sunt <strong>modalit\u0103\u021bi fiabile de a cre\u0219te AOV<\/strong>. <\/p>\n\n\n\n<p>Oferi\u021bi materiale de umplere cu un notebook \u2013 dac\u0103 clien\u021bii sunt gata s\u0103 cumpere unul, ei sunt dispu\u0219i s\u0103-l cumpere pe cel\u0103lalt. Oferi\u021bi m\u0103tase \u00een loc de perdele din poliester \u2013 ofer\u0103 o valoare mai mare, nu doar ca pre\u021b, ci \u0219i ca calitate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"271\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-45.png\" alt=\"\" class=\"wp-image-20798\"\/><\/figure>\n\n\n\n<p><em>Ceea ce trebuie s\u0103 v\u0103 aminti\u021bi este s\u0103 nu exagera\u021bi. Dac\u0103 ai refuza desertul, dar chelnerul l-a tot \u00eempins, te-ai enerva, nu? Nu enerva\u021bi clientul.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Pachetele de produse<\/h3>\n\n\n\n<p>Gruparea de produse ofer\u0103 o modalitate excelent\u0103 de a cre\u0219te valoarea medie a comenzii, \u00een special pentru <strong>magazine cu articole mai ieftine<\/strong>. Pacheta\u021bi mai multe din acela\u0219i produs, poate chiar oferi\u021bi o mic\u0103 reducere la pachet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-46-1024x646.png\" alt=\"\" class=\"wp-image-20799\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-46-1024x646.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-46-300x189.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-46-768x484.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-46-18x12.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-46.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Alternativ, crea\u021bi un pachet s\u0103n\u0103tos - mai multe <strong>articole care merg bine \u00eempreun\u0103<\/strong>, de exemplu, un kit de baie. <\/p>\n\n\n\n<p>Adaug\u0103 un burete, un prosop de p\u0103r de m\u0103tase, o oglind\u0103 de buzunar, o periu\u021b\u0103 de din\u021bi din bambus \u0219i un scrunchie de m\u0103tase. Face\u021bi din acel pachet o experien\u021b\u0103.<\/p>\n\n\n\n<p>Sau mai bine, permite\u021bi vizitatorului dvs <strong>\u00ee\u0219i creeaz\u0103 propriul pachet<\/strong> din produsele eligibile. Aplica\u021biile Shopify v\u0103 ofer\u0103 mult\u0103 libertate atunci c\u00e2nd sunte\u021bi gata s\u0103 oferi\u021bi pachete \u00een magazin.<\/p>\n\n\n\n<p>Daca cauti <a href=\"https:\/\/www.clickpost.ai\/blog\/best-bundle-apps-for-shopify\" target=\"_blank\" rel=\"noreferrer noopener\">Aplica\u021bii Product Bundle pe Shopify iat\u0103 un articol recent pe acest subiect<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Reduceri la produse<\/h3>\n\n\n\n<p>Reducerile v\u0103 ofer\u0103 o modalitate de a cre\u0219te AOV, \u00eencuraj\u00e2nd simultan oamenii s\u0103 fac\u0103 cump\u0103r\u0103turi cu dvs. <\/p>\n\n\n\n<p>Pute\u021bi oferi reduceri \u00een vrac, cupoane pentru cump\u0103rarea pachetelor de produse sau c\u00e2nd completa\u021bi un <strong>achizi\u021bie de valoare mai mare<\/strong> \u2013 s\u0103 spunem: \u201eReduce\u021bi 10% dac\u0103 cump\u0103ra\u021bi cu $50 sau mai mult \u00een urm\u0103toarele 10 minute.\u201d<\/p>\n\n\n\n<p>\u00cen plus, pute\u021bi oferi reduceri pentru achizi\u021biile repetate dac\u0103 un client cump\u0103r\u0103 mai mult de un anumit prag. \u0218i vorbind despre acestea, s\u0103 verific\u0103m <strong>unul dintre cele mai vechi trucuri din carte<\/strong>.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Rulezi pe Shopify?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Testeaz\u0103 14 zile gratuit! Integra\u021bi baza de date pentru clien\u021bi \u0219i automatizarea de marketing cu magazinul dvs. Shopify.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b4dfaf75\">\n\n<a class=\"gb-button gb-button-cda8d005 gb-button-text\" href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener noreferrer\">Vizualiza\u021bi aplica\u021bia Shopify<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">4. Pragul de livrare gratuit\u0103<\/h3>\n\n\n\n<p>Pragurile de livrare gratuit\u0103 sunt legate de <strong>comenzi minime specifice<\/strong> \u0219i sunt u\u0219or de configurat cu Shopify. Dar \u00eenainte de a alege aplica\u021bia pentru job, <strong>lua\u021bi \u00een considerare acel prag<\/strong>.<\/p>\n\n\n\n<p><strong>Lua\u021bi \u00een considerare valoarea medie curent\u0103 a comenzii<\/strong> si al tau <strong>preturile medii ale produselor<\/strong>. Daca vinzi <strong>produse mai ieftine<\/strong> \u0219i ave\u021bi un AOV de aproximativ $30, pute\u021bi seta un prag de livrare gratuit\u0103 \u00een jurul m\u0103rcii $50.<\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi \u00een afacerea de a vinde \u00eembr\u0103c\u0103minte sau orice altceva \u00eenso\u021bit <strong>un pre\u021b mai mare<\/strong>, plaseaz\u0103-\u021bi pragul mai sus. S\u0103 presupunem c\u0103 pre\u021burile medii graviteaz\u0103 \u00een jurul valorii de $30 sau $50 per articol. Pute\u021bi seta un prag de livrare gratuit\u0103 de $80 sau $100.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-47-1024x576.png\" alt=\"\" class=\"wp-image-20800\" width=\"544\" height=\"306\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-47-1024x576.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-47-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-47-768x432.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-47-18x10.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-47.png 1280w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/figure>\n\n\n\n<p>Ca regul\u0103 general\u0103, pute\u021bi seta un prag de livrare gratuit\u0103 cu 20-30% mai mare dec\u00e2t AOV actual dac\u0103 ave\u021bi \u00eendoieli. Aminti\u021bi-v\u0103, trebuie s\u0103 fie u\u0219or <strong>atinge pentru clien\u021bi<\/strong> s\u0103-i pese de asta.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. UGC &amp; Social Proof<\/h3>\n\n\n\n<p><strong>Con\u021binut generat de utilizatori<\/strong> \u0219i <strong>dovada sociala<\/strong> v\u0103 ofer\u0103 un avantaj solid c\u00e2nd vine vorba de convertirea oamenilor. Aceste:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demonstra\u021bi \u00eencredere<\/strong> \u0219i s\u0103 fac\u0103 m\u0103rcile s\u0103 par\u0103 fiabile;<\/li>\n\n\n\n<li>Arat\u0103 cum este utilizat un produs, <strong>st\u00e2rnind imagina\u021bia clien\u021bilor<\/strong>;<\/li>\n\n\n\n<li>Oferi\u021bi clien\u021bilor mai mult\u0103 \u00eencredere \u0219i <strong>ajuta la dep\u0103\u0219irea obiec\u021biilor<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>De aceea este o idee bun\u0103 s\u0103 <strong>optimiza si<\/strong> <strong>\u00eembog\u0103\u021bi paginile de produse<\/strong> cu dovezi sociale, cum ar fi recenzii, evalu\u0103ri \u0219i UGC. <\/p>\n\n\n\n<p>Pentru a face asta, pute\u021bi folosi <strong>creatori de pagini dedicati<\/strong>, alege un <strong>Tema magazinului Shopify<\/strong> care v\u0103 ofer\u0103 flexibilitate atunci c\u00e2nd vine vorba de paginile de produse sau folosi\u021bi a <strong>aplica\u021bie potrivit\u0103<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"536\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-48.png\" alt=\"\" class=\"wp-image-20801\"\/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Programe de loialitate<\/h3>\n\n\n\n<p>Programele de loialitate sunt <strong>o modalitate de a cre\u0219te valoarea medie a comenzii<\/strong> a magazinelor Shopify care ofer\u0103 consumabile \u0219i <strong>produse pe care oamenii le r\u0103scump\u0103r\u0103<\/strong> in mod regulat. G\u00e2ndi\u021bi-v\u0103 la lum\u00e2n\u0103ri care se ard, sau la aparate de ras \u0219i produse cosmetice decorative.<\/p>\n\n\n\n<p>Oamenii nu cump\u0103r\u0103 l\u0103mpi de birou \u00een fiecare lun\u0103, dar ei <strong>lua\u021bi \u00een mod regulat past\u0103 de din\u021bi \u0219i \u0219ampoane<\/strong>. Recompenseaz\u0103-i cu <strong>puncte pe care le pot r\u0103scump\u0103ra<\/strong> cu urm\u0103toarea lor achizi\u021bie sau emite cupoane \u0219i reduceri dedicate.<\/p>\n\n\n\n<p>Un program de loialitate va contribui la cre\u0219terea AOV \u00een acela\u0219i timp sus\u021bine <strong>eforturile de re\u021binere a clien\u021bilor <\/strong>si strategii. Astfel, pute\u021bi construi rela\u021bii de lung\u0103 durat\u0103 cu clien\u021bii. Aceasta, la r\u00e2ndul s\u0103u, afecteaz\u0103 at\u00e2t AOV, c\u00e2t \u0219i valoarea de via\u021b\u0103 a clientului.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Cump\u0103ra\u021bi acum \u2013 pl\u0103ti\u021bi mai t\u00e2rziu<\/h3>\n\n\n\n<p>O alt\u0103 modalitate excelent\u0103 de a \u00eencuraja clien\u021bii s\u0103 cheltuiasc\u0103 mai mul\u021bi bani este oferindu-le op\u021biunea <strong>cump\u0103ra\u021bi acum \u0219i pl\u0103ti\u021bi mai t\u00e2rziu<\/strong>.<\/p>\n\n\n\n<p>Acestea pot fi a\u0219a-numitele <strong>planuri de plat\u0103<\/strong> care permit clien\u021bilor s\u0103 <strong>repartizarea costurilor<\/strong> <strong>peste mai multe luni<\/strong>. S\u0103 presupunem c\u0103 vinde\u021bi mobilier unic, reciclat, care cost\u0103 $600 per bucat\u0103. Sau pantofi care vin la $150 o pereche.<\/p>\n\n\n\n<p>Cineva ar putea fi <strong>gata de cump\u0103rare<\/strong> de la tine dar <strong>nu poate pl\u0103ti imediat integral<\/strong>. Exist\u0103 dou\u0103 scenarii aici:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u0219tepta\u021bi \u0219i spera\u021bi c\u0103 persoana respectiv\u0103 adun\u0103 banii;<\/li>\n\n\n\n<li>Sau oferi\u021bi-le op\u021biunea de a \u00eemp\u0103r\u021bi costurile cu un plan de plat\u0103.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-49-1024x683.png\" alt=\"\" class=\"wp-image-20802\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-49-1024x683.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-49-300x200.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-49-768x512.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-49-18x12.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-49.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Cea mai bun\u0103 parte? \u00cel pute\u021bi ad\u0103uga ca un <strong>op\u021biune f\u0103r\u0103 dob\u00e2nd\u0103<\/strong>, \u00eencuraj\u00e2nd \u00een continuare clien\u021bii pe l\u00e2ng\u0103 furnizarea <strong>un stimulent pentru a face achizi\u021bii repetate<\/strong>. Shopify s-a dezvoltat <strong>propria aplica\u021bie \u2013 Shop Pay<\/strong>, pentru a ajuta comercian\u021bii cu am\u0103nuntul \u00een acest sens.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Dori\u021bi s\u0103 cre\u0219te\u021bi valoarea medie a comenzii?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Afla\u021bi cum s\u0103 v\u0103 cre\u0219te\u021bi valoarea medie a comenzii folosind software-ul nostru de automatizare a marketingului.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/crestere-medie-valoare-comanda\/\">Cre\u0219te\u021bi AOV<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Cele mai bune aplica\u021bii Shopify pentru a cre\u0219te AOV<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Strategie<\/strong><\/td><td><strong>Aplica\u021bii<\/strong><\/td><td><strong>Descriere<\/strong><\/td><\/tr><tr><td>Upselling \u0219i Cross-Selling<\/td><td><a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\">VibeTrace<\/a><\/td><td>Cre\u0219te\u021bi veniturile cu automatizarea marketingului. Folosi\u021bi puterea datelor clien\u021bilor \u0219i a comunica\u021biilor pe canale.<\/td><\/tr><tr><td>Upselling \u0219i Cross-Selling<\/td><td><a href=\"https:\/\/apps.shopify.com\/product-upsell\" target=\"_blank\" rel=\"noopener\">Vanzare \u00eendr\u0103znea\u021b\u0103<\/a><\/td><td>Face\u021bi fiecare comand\u0103 mai mare \u0219i mai bun\u0103 cu oferte de v\u00e2nzare \u00een plus de pe produse, co\u0219 sau pagini de mul\u021bumire.<\/td><\/tr><tr><td>Upselling \u0219i Cross-Selling<\/td><td><a href=\"https:\/\/apps.shopify.com\/reconvert-upsell-cross-sell\" target=\"_blank\" rel=\"noopener\">Reconversie<\/a><\/td><td>Cu ReConvert, pute\u021bi ad\u0103uga upsell cu un singur clic, upsell post-cump\u0103rare \u0219i upsell cu reducere la pagina dvs. de finalizare a comenzii \u0219i mul\u021bumiri.<\/td><\/tr><tr><td>Pachetele de produse<\/td><td><a href=\"https:\/\/apps.shopify.com\/bundler-product-bundles\" target=\"_blank\" rel=\"noopener\">Bundler<\/a><\/td><td>Bundler v\u0103 permite s\u0103 oferi\u021bi reduceri la produsele dvs. atunci c\u00e2nd clientul le achizi\u021bioneaz\u0103 \u00eempreun\u0103 \u00eentr-un pachet.<\/td><\/tr><tr><td>Pachetele de produse<\/td><td><a href=\"https:\/\/apps.shopify.com\/widebundle\" target=\"_blank\" rel=\"noopener\">Pachete largi<\/a><\/td><td>Crea\u021bi pauze de cantitate, bogo sau pachete pe produsul dvs.<\/td><\/tr><tr><td>Reduceri la produse<\/td><td><a href=\"https:\/\/apps.shopify.com\/automatic-discount-rules\" target=\"_blank\" rel=\"noopener\">ADG - Reduceri \u0219i cadouri<\/a><\/td><td>Ajut\u0103 comercian\u021bii s\u0103 efectueze reduceri automate, cadouri la achizi\u021bie \u0219i diverse oferte.<\/td><\/tr><tr><td>Pragul de livrare gratuit\u0103<\/td><td><a href=\"https:\/\/apps.shopify.com\/free-shipping-bar\" target=\"_blank\" rel=\"noopener\">Hextom: bar\u0103 de transport gratuit<\/a><\/td><td>Afi\u0219eaz\u0103 mesaje progresive atunci c\u00e2nd clien\u021bii pun mai multe articole \u00een co\u0219ul lor \u0219i le informeaz\u0103 c\u00e2t mai mult s\u0103 cumpere pentru a primi transport gratuit.<\/td><\/tr><tr><td>Recenzii de produse \u0219i UGC<\/td><td><a href=\"https:\/\/apps.shopify.com\/rivo-reviews\" target=\"_blank\" rel=\"noopener\">Rivo<\/a><\/td><td>Ad\u0103uga\u021bi instantaneu dovezi sociale \u00een magazinul dvs., permi\u021b\u00e2nd clien\u021bilor s\u0103 lase fotografii, videoclipuri \u0219i feedback cu privire la achizi\u021biile lor.<\/td><\/tr><tr><td>Recenzii de produse \u0219i UGC<\/td><td><a href=\"https:\/\/apps.shopify.com\/product-reviews-addon\" target=\"_blank\" rel=\"noopener\">\u0218tampilat<\/a><\/td><td>Stamped v\u0103 ajut\u0103 s\u0103 captura\u021bi \u0219i s\u0103 prezenta\u021bi recenzii \u0219i evalu\u0103ri cu conversii ridicate, fotografii \u0219i videoclipuri \u0219i \u00eentreb\u0103ri \u0219i r\u0103spunsuri.<\/td><\/tr><tr><td>Programe de loialitate<\/td><td><a href=\"https:\/\/apps.shopify.com\/growave\" target=\"_blank\" rel=\"noopener\">Growave<\/a><\/td><td>Growave \u2013 o aplica\u021bie de marketing Shopify all-in-one cu instrumente puternice pentru recenzii, liste de dorin\u021be, programe de fidelitate, carduri cadou, recomand\u0103ri, recompense \u0219i UGC<\/td><\/tr><tr><td>Programe de loialitate<\/td><td><a href=\"https:\/\/apps.shopify.com\/gift-card-loyalty-program\" target=\"_blank\" rel=\"noopener\">Rise.ai<\/a><\/td><td>Platform\u0103 de card cadou \u0219i credit pentru magazin pentru m\u0103rcile de comer\u021b electronic, cu solu\u021bii avansate pentru v\u00e2nz\u0103rile de carduri cadou, gestionarea creditelor \u00een magazin, recompense, recomand\u0103ri, ramburs\u0103ri \u0219i programe de fidelizare.<\/td><\/tr><tr><td>Planuri de plat\u0103<\/td><td><a href=\"https:\/\/www.shopify.com\/shop-pay\" target=\"_blank\" rel=\"noopener\">Shop Pay<\/a><\/td><td>Ofer\u0103 cump\u0103r\u0103 acum, pl\u0103te\u0219te mai t\u00e2rziu cu Shop Pay rate.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Lista de aplica\u021bii Shopify pentru a cre\u0219te valoarea medie a comenzii<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">De ce s\u0103 cre\u0219te\u021bi valoarea medie a comenzii?<\/h2>\n\n\n\n<p>AOV este un semn dac\u0103 e\u0219ti <strong>deruleaz\u0103 o afacere Shopify s\u0103n\u0103toas\u0103<\/strong> sau mai e ceva de dorit. Implementarea <strong>strategii creative \u0219i flexibile<\/strong> pentru a ajuta la cre\u0219terea valorii medii a comenzii este esen\u021bial pentru o afacere cu am\u0103nuntul de succes. <\/p>\n\n\n\n<p>Acest lucru afecteaz\u0103 valoarea total\u0103 a duratei de via\u021b\u0103 a clientului \u0219i, ca rezultat, rezultatul final. <\/p>\n\n\n\n<p>Cre\u0219terea AOV duce la:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un <strong>cre\u0219terea imediat\u0103 a profitului<\/strong> \u0219i venituri;<\/li>\n\n\n\n<li>A <strong>o rat\u0103 mai bun\u0103 de reten\u021bie a clien\u021bilor<\/strong> mul\u021bumit\u0103 utiliz\u0103rii strategiilor de stimulare care alimenteaz\u0103 un comportament de cump\u0103rare repetat\u0103;<\/li>\n\n\n\n<li>A <strong>cre\u0219tere mai rapid\u0103 a comer\u021bului electronic<\/strong> care v\u0103 permite s\u0103 v\u0103 extinde\u021bi afacerea Shopify.<\/li>\n<\/ul>\n\n\n\n<p>Dac\u0103 sunte\u021bi gata s\u0103 aplica\u021bi strategii de stimulare a AOV, nu ezita\u021bi s\u0103 implementa\u021bi a <strong>aplica\u021bie Shopify puternic\u0103, cum ar fi VibeTrace<\/strong>. <\/p>\n\n\n\n<p>Te ajut\u0103 <strong>eficientiza\u021bi-v\u0103 eforturile<\/strong> \u0219i concentra\u021bi-le pe ob\u021binerea de rezultate mai bune mai rapid.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vrei s\u0103 \u0219tii dac\u0103 conduci o afacere s\u0103n\u0103toas\u0103 Shopify? Exist\u0103 o m\u0103sur\u0103toare... <a title=\"7 Strategii Shopify pentru a cre\u0219te valoarea medie a comenzii\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/creste-valoarea-medie-a-comenzii-shopify\/\" aria-label=\"Cite\u0219te mai multe despre 7 Strategii Shopify pentru a cre\u0219te valoarea medie a comenzii\"> <\/a><\/p>","protected":false},"author":9,"featured_media":20789,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[66,86,105],"class_list":["post-20784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-average-order-value","tag-level3","tag-shopify-marketing-automation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=20784"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/20789"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=20784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=20784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=20784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}