{"id":20761,"date":"2023-04-13T11:00:00","date_gmt":"2023-04-13T11:00:00","guid":{"rendered":"https:\/\/vibetrace.com\/?p=20761"},"modified":"2023-04-17T08:26:06","modified_gmt":"2023-04-17T08:26:06","slug":"how-fashion-stores-can-increase-average-order-value","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/modul-in-care-magazinele-de-moda-pot-creste-valoarea-medie-a-comenzii\/","title":{"rendered":"Cum pot magazinele de mod\u0103 s\u0103 m\u0103reasc\u0103 valoarea medie a comenzii"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Scopul fiec\u0103rei m\u0103rci de mod\u0103 este s\u0103 aduc\u0103 v\u00e2nz\u0103ri \u0219i profituri maxime. <\/p>\n\n\n\n<p>De aceea, m\u0103rcile de \u00eembr\u0103c\u0103minte \u0219i accesorii cheltuiesc \u00een jur<a href=\"https:\/\/www.statista.com\/statistics\/470617\/apparel-and-accessory-stores-industry-ad-spend-usa\/\" target=\"_blank\" rel=\"noopener\"> $656 milioane<\/a> din veniturile lor din publicitate \u0219i marketing. De\u0219i aceste ini\u021biative pot invita trafic c\u0103tre pagin\u0103, ele nu garanteaz\u0103 o rat\u0103 ridicat\u0103 de checkout \u0219i chiar mai pu\u021bine v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p>Deci, cum pot retailerii online care v\u00e2nd mod\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/crestere-medie-valoare-comanda\/\" data-type=\"page\" data-id=\"18536\" target=\"_blank\" rel=\"noreferrer noopener\">cre\u0219te valoarea lor medie a comenzii<\/a>?<\/p>\n\n\n\n<p>initiative de marketing care <strong>nu reu\u0219esc s\u0103 ia \u00een considerare comportamentul de cump\u0103rare al clien\u021bilor<\/strong> invit\u0103 rareori la conversii. <\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi o marc\u0103 de mod\u0103, trebuie s\u0103 studia\u021bi preferin\u021bele cump\u0103r\u0103torului lor de cump\u0103r\u0103turi online pentru a crea campanii care s\u0103 conduc\u0103 la v\u00e2nz\u0103ri. \u0218i pute\u021bi face acest lucru folosind o platform\u0103 puternic\u0103 de date despre clien\u021bi \u0219i<a href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\" data-type=\"page\" data-id=\"15402\"> solu\u021bie de automatizare a marketingului<\/a> ca vibetrace.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_06d665-b2 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_06d665-b2 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_06d665-b2 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_06d665-b2 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>O abordare pentru studierea comportamentului de cump\u0103rare al clien\u021bilor este m\u0103surarea valorii medii a comenzii. <\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\" data-type=\"post\" data-id=\"17832\">Valoarea medie a comenzii (AOV) <\/a>este o valoare de comer\u021b electronic care calculeaz\u0103 suma medie de bani pe care fiecare client o cheltuie\u0219te \u00eentr-o anumit\u0103 perioad\u0103. Acest lucru este determinant pentru valoarea pe termen lung a fiec\u0103rui client.<\/p>\n\n\n\n<p>Cunosc\u00e2nd valoarea medie a comenzii, m\u0103rcile de mod\u0103 pot ob\u021bine o perspectiv\u0103 detaliat\u0103 asupra strategiilor lor de marketing \u0219i pre\u021buri \u0219i pot descoperi care sunt cele mai eficiente. Cu aceste informa\u021bii, ei pot personaliza ini\u021biativele care genereaz\u0103 v\u00e2nz\u0103ri maxime.<\/p>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru cre\u0219terea ratei de conversie?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">Afla\u021bi cum s\u0103 cre\u0219te\u021bi rata de conversie cu decizii inteligente bazate pe date \u0219i folosind software-ul de automatizare de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<a class=\"gb-button gb-button-16e8d80b gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\">Cre\u0219terea conversiei<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Beneficiile cre\u0219terii valorii medii a comenzii<\/strong><\/h2>\n\n\n\n<p>Cre\u0219terea valorii medii a comenzii (AOV) a magazinului dvs. de mod\u0103 poate aduce mai multe beneficii afacerii dvs., inclusiv:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-increasing-aov-1.png\" alt=\"\" class=\"wp-image-21171\" width=\"435\" height=\"432\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-increasing-aov-1.png 800w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-increasing-aov-1-300x298.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-increasing-aov-1-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-increasing-aov-1-768x763.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-increasing-aov-1-12x12.png 12w\" sizes=\"auto, (max-width: 435px) 100vw, 435px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Venituri crescute: <\/strong>Un AOV mai mare \u00eenseamn\u0103 c\u0103 clien\u021bii cheltuiesc mai mul\u021bi bani pe tranzac\u021bie \u00een magazinul dvs., ceea ce poate cre\u0219te direct veniturile magazinului dvs.<\/p>\n\n\n\n<p><strong>Gestionare mai bun\u0103 a stocurilor: <\/strong>Atunci c\u00e2nd clien\u021bii cump\u0103r\u0103 mai multe articole \u00eentr-o singur\u0103 tranzac\u021bie, v\u0103 poate ajuta s\u0103 v\u0103 gestiona\u021bi inventarul mai eficient \u0219i s\u0103 reduce\u021bi costurile de transport.<\/p>\n\n\n\n<p><strong>Cre\u0219terea loialit\u0103\u021bii clien\u021bilor: <\/strong>Clien\u021bii care cheltuiesc mai mul\u021bi bani pe tranzac\u021bie sunt mai valoro\u0219i pentru magazinul t\u0103u de mod\u0103 \u0219i au \u0219anse mai mari s\u0103 devin\u0103 clien\u021bi fideli.<\/p>\n\n\n\n<p><strong>Costuri de marketing mai mici: <\/strong>Achizi\u021bia de clien\u021bi noi poate fi costisitoare, astfel \u00eenc\u00e2t cre\u0219terea AOV al clien\u021bilor existen\u021bi v\u0103 poate ajuta s\u0103 reduce\u021bi costurile de marketing \u0219i s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi rentabilitatea investi\u021biei (ROI) a eforturilor dvs. de marketing.<\/p>\n\n\n\n<p><strong>Con\u0219tientizare \u00eembun\u0103t\u0103\u021bit\u0103 a m\u0103rcii:<\/strong> Atunci c\u00e2nd clien\u021bii cump\u0103r\u0103 mai multe articole \u00eentr-o singur\u0103 tranzac\u021bie, este mai probabil s\u0103-\u0219i \u00eemp\u0103rt\u0103\u0219easc\u0103 experien\u021ba cu al\u021bii, ceea ce poate cre\u0219te gradul de cunoa\u0219tere a m\u0103rcii \u0219i poate atrage noi clien\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calcularea AOV: analiza\u021bi valoarea curent\u0103 a comenzii dvs<\/h2>\n\n\n\n<p>Pute\u021bi determina AOV al m\u0103rcii \u00eemp\u0103r\u021bind veniturile la num\u0103rul total de comenzi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-2-1024x512.png\" alt=\"\" class=\"wp-image-18233\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-2-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-2-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-2-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Odat\u0103 ce a\u021bi determinat aceast\u0103 valoare, pute\u021bi examina factorii care contribuie la valoarea curent\u0103 a comenzii dvs. <\/p>\n\n\n\n<p>Acestea includ:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategia de stabilire a pre\u021burilor<\/h3>\n\n\n\n<p>Strategia dvs. de pre\u021buri are un impact semnificativ asupra comportamentului de cump\u0103rare al clien\u021bilor \u0219i a valorii medii a comenzii. <\/p>\n\n\n\n<p>Dac\u0103 vinde\u021bi articole la pre\u021buri mari care nu sunt disponibile nic\u0103ieri pe pia\u021b\u0103, clien\u021bii dvs. vor fi obliga\u021bi s\u0103 cumpere articolul indiferent de pre\u021b.<\/p>\n\n\n\n<p>Cu toate acestea, dac\u0103 stabili\u021bi un pre\u021b mai mic \u00een acelea\u0219i condi\u021bii de pia\u021b\u0103, cump\u0103r\u0103torii o vor face<a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8710754\/#:~:text=If%20the%20product%20is%20already,amount%20that%20they%20purchase%20significantly.\" target=\"_blank\" rel=\"noopener\"> cumpara mai multe articole<\/a> dec\u00e2t f\u0103ceau anterior. Acest lucru va cre\u0219te valoarea medie a comenzii. <\/p>\n\n\n\n<p>Strategie\u021bi-v\u0103 pre\u021burile pentru a v\u0103 asigura c\u0103 influen\u021beaz\u0103 pozitiv AOV.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"398\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-38.png\" alt=\"\" class=\"wp-image-20765\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-38.png 600w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-38-300x199.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-38-18x12.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Obiceiurile de cump\u0103r\u0103turi ale clientului<\/h3>\n\n\n\n<p>Cu<a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/number-of-businesses\/women&#039;s-clothing-stores-united-states\/\" target=\"_blank\" rel=\"noopener\"> 46,567<\/a> magazine de \u00eembr\u0103c\u0103minte online, cump\u0103r\u0103torii au op\u021biuni nelimitate din care s\u0103 aleag\u0103. Acum,<a href=\"https:\/\/www.funtimesmagazine.com\/2022\/11\/09\/416975\/shifting-of-shopping-habits-the-rise-of-new-consumer-behavior\" target=\"_blank\" rel=\"noopener\"> prefer\u0103 cump\u0103r\u0103torii<\/a> pentru a cerceta marca, a compara pre\u021burile cu concuren\u021bii \u0219i a c\u0103uta oferte\/reduceri \u00eenainte de a face o investi\u021bie.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Av\u00e2nd o valoare medie sc\u0103zut\u0103 a comenzii, trebuie s\u0103 v\u0103 examina\u021bi marca din perspectiva clientului \u021bint\u0103. Citi\u021bi cum o pute\u021bi face.<\/p>\n\n\n\n<p>Aceast\u0103 cercetare v\u0103 poate ajuta s\u0103 personaliza\u021bi strategiile de marketing \u00eentr-un mod care s\u0103 oblige publicul s\u0103 v\u0103 aleag\u0103 marca \u00een locul concuren\u021bilor. <\/p>\n\n\n\n<p>La fel de<a href=\"https:\/\/bettermarketing.pub\/6-personalization-techniques-that-will-boost-your-conversion-rate-8c7188d8a18c\" target=\"_blank\" rel=\"noopener\"> 93% de firme<\/a> vezi un rezultat pozitiv din marketingul personalizat, brandul t\u0103u poate beneficia \u0219i de aceast\u0103 tactic\u0103 prin crearea de oferte irezistibile. Aceast\u0103 ini\u021biativ\u0103 simpl\u0103 v\u0103 poate \u00eembun\u0103t\u0103\u021bi rata medie de comand\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentarea clien\u021bilor<\/h3>\n\n\n\n<p>\u00cen loc s\u0103 grupa\u021bi to\u021bi clien\u021bii \u00eempreun\u0103, <strong>segmenta\u021bi valoarea medie a comenzii<\/strong> \u00een trei categorii:<\/p>\n\n\n\n<p>1. <strong>Clienti noi<\/strong> \u2013 Cump\u0103r\u0103tori pentru prima dat\u0103<\/p>\n\n\n\n<p>2. <strong>Clien\u021bi repeta\u021bi<\/strong> \u2013 Cump\u0103r\u0103tori fideli care au plasat mai multe comenzi<\/p>\n\n\n\n<p>3. <strong>Clienti care revin<\/strong> \u2013 Cump\u0103r\u0103torii care plaseaz\u0103 a doua comand\u0103<\/p>\n\n\n\n<p>Aceast\u0103 practic\u0103 v\u0103 ajut\u0103 s\u0103 evalua\u021bi dac\u0103 ob\u021bine\u021bi venituri de la clien\u021bii anteriori sau noi. Dac\u0103 nu ave\u021bi o platform\u0103 de date despre clien\u021bi care s\u0103 accepte acest tip de segmentare, atunci uita\u021bi-v\u0103 la vibetrace.<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>De asemenea, v\u0103 permite s\u0103 calcula\u021bi rata de re\u021binere a clien\u021bilor, deoarece achizi\u021bionarea unui nou client cost\u0103 mai mult dec\u00e2t p\u0103strarea unuia existent. <\/p>\n\n\n\n<p>\u00cen plus, clien\u021bii repeta\u021bi ai magazinelor de \u00eembr\u0103c\u0103minte cheltuiesc<a href=\"https:\/\/media.bain.com\/Images\/Value_online_customer_loyalty_you_capture.pdf\" target=\"_blank\" rel=\"noopener\"> 67%<\/a> mai mult \u00een 31 p\u00e2n\u0103 la 36 de luni, comparativ cu primele \u0219ase luni de cump\u0103r\u0103turi. Deci, cu c\u00e2t ave\u021bi mai mul\u021bi clien\u021bi fideli, cu at\u00e2t veniturile \u0219i valoarea medie a comenzii sunt mai bune.<\/p>\n\n\n\n<p>Odat\u0103 ce a\u021bi determinat ce segment influen\u021beaz\u0103 valoarea comenzii, pute\u021bi implementa strategii personalizate pentru a \u00eembun\u0103t\u0103\u021bi segmentele cu performan\u021be sc\u0103zute. <\/p>\n\n\n\n<p>De exemplu, <strong>pute\u021bi cre\u0219te valoarea comenzii clien\u021bilor \u00eencep\u0103tori<\/strong> oferind transport gratuit pentru o anumit\u0103 sum\u0103 de comand\u0103. Pentru a atrage clien\u021bi pentru a doua oar\u0103, ofer\u0103 o ofert\u0103 de reducere pe durat\u0103 limitat\u0103.<\/p>\n\n\n\n<p>Clien\u021bii repeta\u021bi sunt loiali, cu excep\u021bia cazului \u00een care v\u0103d o op\u021biune mai bun\u0103 sau nu observ\u0103 schimb\u0103ri \u00een calitatea serviciilor \u0219i a produsului. Pentru a le p\u0103stra pe termen lung, <strong>lanseaz\u0103 programe de loialitate<\/strong> care ofer\u0103 multiple beneficii, cum ar fi <strong>cheltui\u021bi \u0219i c\u00e2\u0219tiga\u021bi puncte de reducere<\/strong>.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>Deci, aminti\u021bi-v\u0103 urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prima achizi\u021bie este important\u0103. Acesta este scopul de a dob\u00e2ndi noi clien\u021bi<\/li>\n\n\n\n<li>a doua achizi\u021bie este cea mai important\u0103. Este singura modalitate de a-i face s\u0103 devin\u0103 clien\u021bi care revin<\/li>\n\n\n\n<li>de la a treia achizi\u021bie, lucrurile sunt pu\u021bin mai u\u0219oare. Dar \u00eenc\u0103 important.<\/li>\n<\/ul>\n\n\n\n<p>Trebuie s\u0103 \u0219ti\u021bi AOV pentru toate acele segmente. \u0218i AOV pentru industria modei este important pentru c\u0103 mai ales femeile cump\u0103r\u0103 mai mult din instinct, f\u0103r\u0103 prea multe g\u00e2nduri ra\u021bionale \u00eenainte. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 cre\u0219te\u021bi valoarea medie a comenzii \u00een industria modei?<\/h2>\n\n\n\n<p>Dup\u0103 ce a\u021bi evaluat valoarea medie curent\u0103 a comenzii, pute\u021bi utiliza urm\u0103toarele sfaturi pentru a v\u0103 optimiza v\u00e2nz\u0103rile:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/8-ways-to-increase-average-order-value-2.png\" alt=\"\" class=\"wp-image-21173\" width=\"507\" height=\"517\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/8-ways-to-increase-average-order-value-2.png 799w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/8-ways-to-increase-average-order-value-2-294x300.png 294w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/8-ways-to-increase-average-order-value-2-768x782.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/8-ways-to-increase-average-order-value-2-12x12.png 12w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Ofer\u0103 Promo\u021bii<\/h3>\n\n\n\n<p>In conformitate cu<a href=\"https:\/\/www.inc.com\/peter-roesler\/new-study-shows-deals-promotions-affect-every-part-of-shopping-experience.html\" target=\"_blank\" rel=\"noopener\"> RetailMeNot<\/a> sondaj, 80% de cump\u0103r\u0103tori online fac prima achizi\u021bie dac\u0103 marca ofer\u0103 o reducere atractiv\u0103. <\/p>\n\n\n\n<p>Magazinele de mod\u0103 pot profita de acest avantaj <strong>atrage noi clien\u021bi<\/strong>. De asemenea, pute\u021bi prezenta oferte promo\u021bionale clien\u021bilor repeten\u021bi pentru a-\u0219i men\u021bine nivelul de interes.<\/p>\n\n\n\n<p>S\u0103 arunc\u0103m o privire la c\u00e2teva oferte promo\u021bionale eficiente pe care le pute\u021bi adapta pentru a cre\u0219te valoarea medie a comenzii:<\/p>\n\n\n\n<p><strong>Reduceri pentru achizi\u021bii pentru mai multe articole<\/strong>: Aceste reduceri \u00eei atrag pe clien\u021bi s\u0103 cumpere mai multe produse. Odat\u0103 ce clientul adaug\u0103 un articol \u00een co\u0219, pute\u021bi sugera produse similare la un pre\u021b redus pentru a-i \u00eencuraja achizi\u021bia.<\/p>\n\n\n\n<p><strong>Livrare gratuit\u0103 pentru comenzile de mare valoare<\/strong>:<a href=\"https:\/\/www.invespcro.com\/blog\/free-shipping\/\" target=\"_blank\" rel=\"noopener\"> 58%<\/a> dintre cump\u0103r\u0103torii online pun articole suplimentare \u00een co\u0219ul lor pentru a beneficia de transport gratuit. Prin urmare, ofer\u0103 transport gratuit pentru comenzile de peste o anumit\u0103 sum\u0103. <\/p>\n\n\n\n<p>Cu toate acestea, atunci c\u00e2nd lua\u021bi aceast\u0103 ini\u021biativ\u0103, asigura\u021bi-v\u0103 c\u0103 pre\u021bul produsului acoper\u0103 costul de transport. \u00cen acest fel, nu ve\u021bi experimenta o pierdere pl\u0103tind transportul din profit.<\/p>\n\n\n\n<p><strong>Programe de loialitate \u0219i recompense<\/strong>: Programele de loialitate asigur\u0103 c\u0103 clien\u021bii pe termen lung revin la cump\u0103r\u0103turi de la marca dvs. Din acest motiv, cele mai populare m\u0103rci de mod\u0103 precum H&amp;M \u0219i<a href=\"https:\/\/digiday.com\/marketing\/nordstrom-reinvented-retail-loyalty-program\/\" target=\"_blank\" rel=\"noopener\"> Nordstrom ofer\u0103 programe de loialitate.<\/a><\/p>\n\n\n\n<p>Programul de fidelitate poate include orice, de la un sistem de puncte - \u00een care clien\u021bii c\u00e2\u0219tig\u0103 puncte la fiecare achizi\u021bie \u0219i le valorific\u0103 ulterior pentru o reducere, p\u00e2n\u0103 la reduceri exclusive. De asemenea, pute\u021bi organiza cadouri pentru a v\u0103 aprecia clien\u021bii fideli.<\/p>\n\n\n<div class=\"gb-container gb-container-79d386d1\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-8b27d37f gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a achizi\u021biona clien\u021bi noi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-f66f26e6 gb-headline-text\">V\u0103 putem ajuta s\u0103 ob\u021bine\u021bi trafic valid \u0219i s\u0103 converti\u021bi acest trafic \u00een clien\u021bi. S\u0103 discut\u0103m \u0219i s\u0103 vedem ce putem face pentru tine.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-581a3f93\">\n\n<a class=\"gb-button gb-button-8dc340df gb-button-text vt-contact vt-track-click\" href=\"#\">S\u0103 vedem cum putem ajuta<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Utiliza\u021bi pachetul de produse<\/h3>\n\n\n\n<p>Gruparea produselor este o tehnic\u0103 care v\u0103 permite s\u0103 grupa\u021bi dou\u0103 articole \u00eempreun\u0103 ca o unitate \u0219i s\u0103 le vinde\u021bi la pre\u021bul unuia. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-42.png\" alt=\"\" class=\"wp-image-20771\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-42.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-42-300x115.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-42-768x293.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-42-18x7.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>C\u00e2nd un cump\u0103r\u0103tor adaug\u0103 un articol \u00een co\u0219, pute\u021bi sugera pachetul printr-un pop-up, care arat\u0103 c\u00e2t de mult poate economisi clientul dac\u0103 opteaz\u0103 pentru op\u021biunea pachet.<\/p>\n\n\n\n<p>Aceast\u0103 tehnic\u0103 se nume\u0219te mix bundling, deoarece clien\u021bii pot cump\u0103ra articolul individual sau produsele la pachet. <\/p>\n\n\n\n<p>Aceast\u0103 tehnic\u0103 are o<a href=\"https:\/\/hbswk.hbs.edu\/item\/better-by-the-bundle\" target=\"_blank\" rel=\"noopener\"> 20%<\/a> un raport de v\u00e2nz\u0103ri mai mare, spre deosebire de gruparea pur\u0103 - tehnica \u00een care clien\u021bii sunt for\u021ba\u021bi s\u0103 cumpere un pachet \u00een loc de un produs individual.<\/p>\n\n\n\n<p>Pute\u021bi <strong>prezenta\u021bi pachetele dvs. pe site<\/strong>, sau <strong>trimite promo\u021bia prin e-mail<\/strong>. M\u0103rcile pot prezenta, de asemenea, op\u021biunea de a grupa chiar atunci c\u00e2nd clientul este pe cale s\u0103 plaseze o comand\u0103.<\/p>\n\n\n\n<p>De asemenea, pute\u021bi crea pachete cu durat\u0103 limitat\u0103 pentru a invoca urgen\u021ba \u0219i pentru a genera achizi\u021bii.<\/p>\n\n\n\n<p>Pentru a crea pachete de produse, trebuie s\u0103 identifica\u021bi produsele potrivite pe care le pute\u021bi utiliza. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-43.png\" alt=\"\" class=\"wp-image-20772\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-43.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-43-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-43-768x432.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-43-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pentru brandurile de mod\u0103, acestea pot fi articole care sunt adesea cump\u0103rate \u00eempreun\u0103, articole care se completeaz\u0103 \u00eentre ele sau care \u00eempacheteaz\u0103 acela\u0219i produs de care ar avea nevoie un client, adic\u0103 \u00eempachetarea a 3 perechi de tricouri. Gruparea tuturor produselor dintr-o privire.<\/p>\n\n\n\n<p>Surs\u0103:<a href=\"https:\/\/www.pexels.com\/photo\/brown-and-black-checkered-handbag-3661622\/\" target=\"_blank\" rel=\"noopener\"> Pexeli<\/a>[MT1]&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ofer\u0103 personalizare produs<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-engagement\/\" target=\"_blank\" rel=\"noopener\">52%<\/a> dintre clien\u021bi se a\u0219teapt\u0103 ca m\u0103rcile s\u0103 ofere experien\u021be de cump\u0103r\u0103turi personalizate. <\/p>\n\n\n\n<p>Prin urmare, trebuie s\u0103 profita\u021bi de cele mai recente tendin\u021be \u0219i s\u0103 oferi\u021bi clien\u021bilor o experien\u021b\u0103 unic\u0103 pentru marca dvs. <\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva idei pentru a \u00eencepe:<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong><em>Cabine de prob\u0103 virtuale:<\/em><\/strong> Profit\u0103 de realitatea augmentat\u0103 (AR) pentru a crea cabine de prob\u0103 virtuale. Acest lucru poate permite clien\u021bilor s\u0103 vad\u0103 cum ar ar\u0103ta \u00een produsele dvs., ceea ce poate \u00eencuraja \u00een cele din urm\u0103 comportamentul de cump\u0103rare.<\/p>\n\n\n\n<p>Pentru cabinele de prob\u0103 virtuale pute\u021bi verifica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>https:\/\/3dlook.me\/content-hub\/virtual-fitting-room-for-ecommerce\/<\/li>\n\n\n\n<li>https:\/\/style.me\/virtual-fitting\/<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-44.png\" alt=\"\" class=\"wp-image-20775\" width=\"695\" height=\"552\"\/><\/figure>\n\n\n\n<p>\u00b7 &nbsp; <strong><em>Ofer\u0103 recomand\u0103ri de stil:<\/em><\/strong> Oferi\u021bi clien\u021bilor produse recomandate pe baza achizi\u021biilor lor. De exemplu, dac\u0103 un cump\u0103r\u0103tor adaug\u0103 o fust\u0103 \u00een co\u0219ul s\u0103u, pute\u021bi afi\u0219a articole similare care se potrivesc bine cu fusta, cum ar fi tricouri decupate sau cizme cu platform\u0103. Acest lucru poate \u00eencuraja cump\u0103r\u0103torii s\u0103 cumpere mai multe articole.<\/p>\n\n\n\n<p>Pute\u021bi utiliza cu u\u0219urin\u021b\u0103 acest lucru <a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\">Recomand\u0103ri de produse Vibetrace Cross-Sell<\/a><\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong><em>Personalizarea produselor: <\/em><\/strong>A<a href=\"https:\/\/www2.deloitte.com\/ch\/en\/pages\/consumer-business\/articles\/made-to-order-the-rise-of-mass-personalisation.html\" target=\"_blank\" rel=\"noopener\"> studiu de Deloitte<\/a> dezv\u0103luie c\u0103 unul din trei clien\u021bi dore\u0219te s\u0103 personalizeze produsele. Mai mult, 48% de cump\u0103r\u0103tori sunt dispu\u0219i s\u0103 a\u0219tepte mai mult pentru produse adaptate nevoilor lor. Prin urmare, trebuie s\u0103 oferi\u021bi op\u021biuni de personalizare. <\/p>\n\n\n\n<p>De exemplu, o marc\u0103 de \u00eembr\u0103c\u0103minte poate oferi op\u021biunea de a crea o rochie croit\u0103 pentru o anumit\u0103 m\u0103rime, sau o marc\u0103 de gen\u021bi de m\u00e2n\u0103 poate permite cump\u0103r\u0103torilor s\u0103-\u0219i \u00eenscrie ini\u021bialele pe produs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Upsell \u0219i cross-sell<\/strong><\/h3>\n\n\n\n<p><strong>Upselling<\/strong> este tehnica de a-\u021bi convinge clientul s\u0103 treac\u0103 la o versiune cu pre\u021b mai mare sau mai premium a produsului pe care inten\u021bioneaz\u0103 s\u0103-l cumpere.&nbsp;<\/p>\n\n\n\n<p>Acest lucru se poate face atunci c\u00e2nd clientul dvs. poate fi interesat de o c\u0103ma\u0219\u0103 de baz\u0103, pute\u021bi recomanda o c\u0103ma\u0219\u0103 la pre\u021b mai mare, cu material de calitate mai bun\u0103 \u0219i caracteristici suplimentare.<\/p>\n\n\n\n<p><strong>V\u00e2nzarea \u00eencruci\u0219at\u0103<\/strong>, pe de alt\u0103 parte, este tehnica de a oferi produse suplimentare, complementare, care merg bine cu produsul pe care un client \u00eel are deja \u00een vedere.&nbsp;<\/p>\n\n\n\n<p>Dac\u0103 clientul dvs. cump\u0103r\u0103 o rochie, pute\u021bi sugera accesorii potrivite, cum ar fi un colier sau o geant\u0103 de m\u00e2n\u0103.&nbsp;<\/p>\n\n\n\n<p>Acest lucru nu numai c\u0103 v\u0103 va ajuta s\u0103 v\u0103 cre\u0219te\u021bi AOV, dar va cre\u0219te \u0219i experien\u021ba utilizatorului.<\/p>\n\n\n\n<p>Clien\u021bii pot fi \u00eencuraja\u021bi s\u0103 adauge mai multe articole \u00een co\u0219ul lor, cresc\u00e2nd AOV.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Oferi\u021bi transport gratuit peste o anumit\u0103 valoare a comenzii<\/strong><\/h3>\n\n\n\n<p>Lua\u021bi \u00een considerare furnizarea de transport gratuit clien\u021bilor care cheltuiesc mai mult de o anumit\u0103 sum\u0103. Acest lucru poate \u00eencuraja clien\u021bii s\u0103 cumpere mai multe articole pentru a \u00eendeplini cerin\u021bele, cresc\u00e2nd astfel AOV.<\/p>\n\n\n\n<p>Conform statisticilor, <a href=\"https:\/\/www.invespcro.com\/blog\/free-shipping\/\" target=\"_blank\" rel=\"noopener\">58% de cump\u0103r\u0103tori online<\/a> pune articole suplimentare \u00een co\u0219ul lor pentru a beneficia de transport gratuit.<\/p>\n\n\n\n<p>Prin urmare, oferirea de livrare gratuit\u0103 pentru comenzile de peste o anumit\u0103 sum\u0103 este o strategie dovedit\u0103 pentru a-\u021bi \u00eencuraja clien\u021bii s\u0103 cumpere mai mult, rezult\u00e2nd mai multe v\u00e2nz\u0103ri, chiar dac\u0103 o primesc f\u0103r\u0103 costuri suplimentare la livrare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Implementeaz\u0103 un program de loialitate&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u00cencuraja\u021bi achizi\u021biile repetate, recompens\u00e2nd clien\u021bii care cheltuiesc mai mult de o anumit\u0103 sum\u0103 sau fac mai multe achizi\u021bii. Clien\u021bii dvs. pot fi \u00eencuraja\u021bi s\u0103 cumpere mai multe articole \u00eentr-o singur\u0103 tranzac\u021bie, cresc\u00e2nd AOV.<\/p>\n\n\n\n<p>Programele de loialitate v\u0103 pot ajuta s\u0103 v\u0103 asigura\u021bi c\u0103 clien\u021bii dvs. pe termen lung continu\u0103 s\u0103 cumpere de la marca dvs. Programele pe care le implementa\u021bi pot include orice, de la un sistem de puncte, \u00een care clien\u021bii c\u00e2\u0219tig\u0103 puncte la fiecare achizi\u021bie \u0219i le valorific\u0103 ulterior pentru o reducere, p\u00e2n\u0103 la reduceri exclusive.<\/p>\n\n\n\n<p>\u00cen plus, pute\u021bi organiza \u0219i cadouri pentru a ar\u0103ta aprecierea clien\u021bilor dvs. fideli. Iat\u0103 un articol mai detaliat despre Programele de loialitate pentru mod\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ofer\u0103 reduceri la achizi\u021bii mai mari<\/strong><\/h3>\n\n\n\n<p>G\u00e2ndi\u021bi-v\u0103 la a oferi reduceri clien\u021bilor care cump\u0103r\u0103 o anumit\u0103 cantitate din produsele dvs. De exemplu, oferi\u021bi clien\u021bilor care cump\u0103r\u0103 trei sau mai multe articole o reducere de 10%. \u00cen acest fel, clien\u021bii pot fi \u00eencuraja\u021bi s\u0103 cumpere mai multe articole, cresc\u00e2nd AOV.<\/p>\n\n\n\n<p>Ofer\u0103 reduceri sau avantaje pentru clien\u021bii care cheltuiesc peste un anumit prag. De exemplu, oferi\u021bi o reducere de 10% pentru clien\u021bii care cheltuiesc $100 sau mai mult \u0219i o reducere de 15% pentru clien\u021bii care cheltuiesc $200 sau mai mult. Acest lucru \u00eei poate stimula pe clien\u021bi s\u0103 cheltuiasc\u0103 mai mult \u00eentr-o singur\u0103 tranzac\u021bie pentru a debloca o reducere sau un avantaj mai mare.<\/p>\n\n\n\n<p>Aceste reduceri \u00eei atrag pe clien\u021bi s\u0103 cumpere mai multe produse. Odat\u0103 ce clientul adaug\u0103 un articol \u00een co\u0219, pute\u021bi sugera produse similare la un pre\u021b redus pentru a-i \u00eencuraja achizi\u021bia.<\/p>\n\n\n\n<p>Mai mult, acest tip de strategie \u00eei va face pe clien\u021bii t\u0103i s\u0103 se simt\u0103 aprecia\u021bi \u0219i implica\u021bi cu brandul t\u0103u, ceea ce te poate ajuta s\u0103-i p\u0103strezi ca clien\u021bi fideli.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crea\u021bi oferte pe timp limitat<\/strong><\/h3>\n\n\n\n<p>Mul\u021bi nu le place sentimentul de a fi l\u0103sa\u021bi \u00een urm\u0103 tendin\u021bei. Acest lucru este adev\u0103rat, mai ales \u00een ceea ce prive\u0219te hainele \u0219i accesoriile la mod\u0103.&nbsp;<\/p>\n\n\n\n<p>A\u0219adar, \u00eencuraja\u021bi clien\u021bii s\u0103 cumpere mai multe articole \u00eentr-o singur\u0103 tranzac\u021bie, cre\u00e2nd un sentiment de urgen\u021b\u0103 \u0219i penurie. Oferi\u021bi un produs \u00een edi\u021bie limitat\u0103 care este disponibil doar pentru o perioad\u0103 scurt\u0103 de timp sau organiza\u021bi o v\u00e2nzare pe timp limitat.&nbsp;<\/p>\n\n\n\n<p>Profit\u00e2nd de ofert\u0103, aceast\u0103 strategie poate \u00eencuraja clien\u021bii s\u0103 fac\u0103 achizi\u021bii mai mari deodat\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Oferi\u021bi cadou la achizi\u021bie<\/strong><\/h3>\n\n\n\n<p>Oferi\u021bi un cadou gratuit cu o achizi\u021bie peste un anumit prag. Acest lucru poate stimula clien\u021bii s\u0103 cheltuiasc\u0103 mai mult pentru a primi cadoul, cresc\u00e2nd AOV.<\/p>\n\n\n\n<p>Dac\u0103 ave\u021bi articole mai mici care sunt complementare achizi\u021biilor clien\u021bilor dvs., includerea acestora \u00een strategia dvs. de v\u00e2nz\u0103ri \u0219i oferirea lor cadou poate fi o modalitate eficient\u0103 de a cre\u0219te v\u00e2nz\u0103rile \u0219i satisfac\u021bia clien\u021bilor.&nbsp;<\/p>\n\n\n\n<p>Le po\u021bi ar\u0103ta clien\u021bilor c\u0103 \u00eei apreciezi \u0219i c\u0103 le pre\u021buie\u0219ti loialitatea oferind un cadou. Aceast\u0103 experien\u021b\u0103 pozitiv\u0103 poate duce la cre\u0219terea satisfac\u021biei clien\u021bilor \u0219i este mai probabil ca ace\u0219tia s\u0103 se \u00eentoarc\u0103 \u00een afacerea dvs. pentru achizi\u021bii viitoare.<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Permite\u021bi clien\u021bilor s\u0103 \u00ee\u0219i personalizeze achizi\u021biile<\/strong><\/h3>\n\n\n\n<p>Oferi\u021bi op\u021biuni de personalizare, cum ar fi selectarea culorii, m\u0103rimii sau stilului unui produs, pentru a \u00eencuraja clien\u021bii s\u0103 cumpere mai multe articole.&nbsp;<\/p>\n\n\n\n<p>\u00cen plus, cel mai bine este s\u0103 utiliza\u021bi analiza datelor pentru a oferi recomand\u0103ri personalizate de produse bazate pe achizi\u021biile anterioare ale unui client sau pe istoricul de navigare. Acest lucru poate cre\u0219te probabilitatea ca clien\u021bii s\u0103 cumpere articole suplimentare, ceea ce duce la un AOV mai mare.<\/p>\n\n\n\n<p><strong>Iat\u0103 c\u00e2teva idei pentru a \u00eencepe:<\/strong><\/p>\n\n\n\n<p><em><strong>Cabine de prob\u0103 virtuale:<\/strong><\/em> Profit\u0103 de realitatea augmentat\u0103 (AR) pentru a crea cabine de prob\u0103 virtuale. Acest lucru poate permite clien\u021bilor s\u0103 vad\u0103 cum ar ar\u0103ta \u00een produsele dvs., ceea ce poate \u00eencuraja \u00een cele din urm\u0103 comportamentul de cump\u0103rare.<\/p>\n\n\n\n<p><strong><em>Ofer\u0103 recomand\u0103ri de stil:<\/em><\/strong> Oferi\u021bi clien\u021bilor produse recomandate pe baza achizi\u021biilor lor. De exemplu, dac\u0103 un cump\u0103r\u0103tor adaug\u0103 o fust\u0103 \u00een co\u0219ul s\u0103u, pute\u021bi afi\u0219a articole similare care se potrivesc bine cu fusta, cum ar fi tricouri decupate sau cizme cu platform\u0103. Acest lucru poate \u00eencuraja cump\u0103r\u0103torii s\u0103 cumpere mai multe articole.<\/p>\n\n\n\n<p><strong><em>Personalizarea produselor: <\/em><\/strong>A<a href=\"https:\/\/www2.deloitte.com\/ch\/en\/pages\/consumer-business\/articles\/made-to-order-the-rise-of-mass-personalisation.html\" target=\"_blank\" rel=\"noopener\"> studiu de Deloitte<\/a> dezv\u0103luie c\u0103 unul din trei clien\u021bi dore\u0219te s\u0103 personalizeze produsele. Mai mult, 48% de cump\u0103r\u0103tori sunt dispu\u0219i s\u0103 a\u0219tepte mai mult pentru produse adaptate nevoilor lor. Prin urmare, trebuie s\u0103 oferi\u021bi op\u021biuni de personalizare.<\/p>\n\n\n\n<p>De exemplu, o marc\u0103 de \u00eembr\u0103c\u0103minte poate oferi op\u021biunea de a crea o rochie croit\u0103 pentru o anumit\u0103 m\u0103rime, sau o marc\u0103 de gen\u021bi de m\u00e2n\u0103 poate permite cump\u0103r\u0103torilor s\u0103-\u0219i \u00eenscrie ini\u021bialele pe produs.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple de m\u0103rci de mod\u0103 care ofer\u0103 experien\u021be personalizate<\/h2>\n\n\n\n<p>\u00cen prezent, mai multe magazine ofer\u0103 experien\u021be de cump\u0103r\u0103turi personalizate, cum ar fi:<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Amazon Personal Shopper<\/strong> \u2013 Sugestii \u0219i stiluri de \u00eembr\u0103c\u0103minte personal\u0103<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Sephora Beauty Insider<\/strong> \u2013 Consulta\u021bii \u00een mod\u0103 \u0219i promo\u021bii speciale<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Stilist Nordstrom<\/strong> \u2013 Sesiuni gratuite de styling pentru a discuta despre preferin\u021bele \u0219i preocup\u0103rile \u00een materie de mod\u0103<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Nike<\/strong> \u2013 Incaltaminte si haine personalizate<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cencheierea<\/h2>\n\n\n\n<p>Valoarea medie a comenzii este una dintre valorile importante de comer\u021b electronic pe care trebuie s\u0103 le urma\u021bi.<\/p>\n\n\n\n<p>La <a href=\"https:\/\/vibetrace.com\/ro\/crestere-medie-valoare-comanda\/\" data-type=\"page\" data-id=\"18536\">cre\u0219te\u021bi AOV-ul m\u0103rcii dvs<\/a>, trebuie s\u0103 studia\u021bi comportamentul clien\u021bilor \u0219i s\u0103 crea\u021bi strategii care s\u0103 r\u0103spund\u0103 cerin\u021belor publicului dvs. \u0218i s\u0103 punem acele strategii \u00een ac\u021biune!<\/p>\n\n\n\n<p>De exemplu, pute\u021bi oferi oferte promo\u021bionale, grupare de produse \u0219i experien\u021b\u0103 de cump\u0103r\u0103turi personalizat\u0103 pentru a cre\u0219te valoarea medie a comenzii.<\/p>","protected":false},"excerpt":{"rendered":"<p>Scopul fiec\u0103rei m\u0103rci de mod\u0103 este s\u0103 aduc\u0103 v\u00e2nz\u0103ri \u0219i profituri maxime. Asta este\u2026 <a title=\"Cum pot magazinele de mod\u0103 s\u0103 m\u0103reasc\u0103 valoarea medie a comenzii\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/modul-in-care-magazinele-de-moda-pot-creste-valoarea-medie-a-comenzii\/\" aria-label=\"Cite\u0219te mai multe despre Cum magazinele de mod\u0103 pot cre\u0219te valoarea medie a comenzii\"> <\/a><\/p>","protected":false},"author":9,"featured_media":20787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[66,117,86],"class_list":["post-20761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-average-order-value","tag-fashion-industry","tag-level3","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=20761"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/20787"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=20761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=20761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=20761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}