{"id":20746,"date":"2023-09-18T13:10:25","date_gmt":"2023-09-18T13:10:25","guid":{"rendered":"https:\/\/vibetrace.com\/?p=20746"},"modified":"2023-09-19T15:05:29","modified_gmt":"2023-09-19T15:05:29","slug":"spam-words-to-avoid-using-in-email","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/spam-cuvinte-de-evitat-utilizare-in-e-mail\/","title":{"rendered":"Cuvinte spam pentru a evita utilizarea \u00een e-mail"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Imagina\u021bi-v\u0103 c\u0103 este 1978 \u0219i c\u0103 sunte\u021bi la pa\u0219ii unei noi lumi curajoase \u2013 una plin\u0103 de computere. Numele t\u0103u este Gary Thuerk \u0219i a\u0219a ai <strong>o ofert\u0103 irezistibil\u0103 de f\u0103cut<\/strong>.<\/p>\n\n\n\n<p>Te imbarca pe o <strong>campanie de marketing \u00eendr\u0103znea\u021b\u0103 <\/strong>\u0219i trimite\u021bi o explozie de e-mail la c\u00e2teva sute de utilizatori ai ARPANET.<\/p>\n\n\n\n<p>Speri la profit, dar \u0219i ac\u021biunile tale marcheaz\u0103 <strong>na\u0219terea unui fenomen pe care \u00eel cunoa\u0219tem ca spam<\/strong>. <\/p>\n\n\n\n<p>Asta nu este fic\u021biune \u2013 este primul exemplu de an <strong>nesolicitate <a href=\"https:\/\/vibetrace.com\/ro\/e-mail-marketing-automatizare-elvetia\/\" data-type=\"page\" data-id=\"22448\">campanie de email marketing<\/a><\/strong>. <\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id20746_79243c-c0 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id20746_79243c-c0 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id20746_79243c-c0 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id20746_79243c-c0 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>R\u0103spunsul este aproape universal negativ \u0219i nu au avut loc experimente similare timp de zeci de ani dup\u0103 explozia de e-mail a lui Thuerk.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/m6JA0Gi_neYlyyyGC_W20VH2r_r01pzU-IxMqtkjwH-fQ1cXNRcvieLWqdhzeDP6sRUQsGj1SWAEiCa_FBP31bKfZ6adXKT42IQrD-NFunqSL50z1nwyVlsR-SlinP9TN8YYkZfvK9D4oX2NPKF05H4\" alt=\"\"\/><\/figure>\n\n\n\n<p>De aceea, spam-ul a devenit o problem\u0103 real\u0103 <strong>la \u00eenceputul anilor 2000<\/strong>. Ast\u0103zi, filtrele de spam <strong>evolueaz\u0103 constant<\/strong> \u0219i devin din ce \u00een ce mai sofistica\u021bi. Dar \u0219i spammerii \u00eenva\u021b\u0103. Filtrele de spam sofisticate afecteaz\u0103 cel mai mult antreprenorii \u0219i comercian\u021bii cinsti\u021bi.<\/p>\n\n\n\n<p>Dar din moment ce marketingul prin e-mail este <strong>unul dintre cele mai profitabile canale de comunicare<\/strong> ast\u0103zi, nu v\u0103 pute\u021bi permite s\u0103 ajunge\u021bi \u00een spam. Asta e <strong>cel mai r\u0103u care se poate \u00eent\u00e2mpla<\/strong> la o campanie atent elaborat\u0103.<\/p>\n\n\n\n<p>Din acest motiv, am creat un articol detaliat plin cu <strong>exemple \u0219i sfaturi care s\u0103 v\u0103 ajute<\/strong> ridica\u021bi-v\u0103 deasupra zgomotului \u0219i conecta\u021bi-v\u0103 cu publicul \u00eentr-un mod semnificativ. Iar eliminarea cuvintelor spam din e-mail este primul pas.<\/p>\n\n\n\n<p><em>Dar mai \u00eent\u00e2i, s\u0103 arunc\u0103m o privire mai atent\u0103 la ce sunt cuvintele spam!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Defini\u021bia cuvintelor spam<\/h2>\n\n\n\n<p>Deoarece unele cuvinte foarte comune se \u00eent\u00e2mpl\u0103 s\u0103 fie d\u0103un\u0103toare pentru e-mailurile tale, ideea din spatele cuvintelor spam <strong>a evoluat de-a lungul anilor<\/strong>. Ast\u0103zi le vei g\u0103si ca <strong>cuvinte de declan\u0219are spam<\/strong> \u2013 cuvinte \u0219i expresii pe care furnizorii de e-mail le-au semnalat ca fiind r\u0103u inten\u021bionate.<\/p>\n\n\n\n<p>Dac\u0103 furnizorul dvs. de e-mail detecteaz\u0103 astfel de cuvinte, e-mailul dvs. va ajunge cel mai probabil \u00een dosarul de spam. Dar vestea bun\u0103 este c\u0103 cuvintele declan\u0219atoare de spam sunt <strong>nu singurul motiv<\/strong> pentru ca e-mailurile dvs. s\u0103 fie semnalate ca spam. Dimpotriv\u0103, exist\u0103 <strong>o mul\u021bime de al\u021bi factori<\/strong> precum lipsa personaliz\u0103rii, designul \u0219i execu\u021bia tehnic\u0103 slab\u0103, formatarea umbrit\u0103 \u0219i punctua\u021bia \u0219i a\u0219a mai departe.<\/p>\n\n\n\n<p><strong>Dar prima provocare<\/strong> \u00ce\u021bi pune \u00eentotdeauna subiectul s\u0103 lucreze. Pentru a v\u0103 asigura c\u0103 nu declan\u0219eaz\u0103 filtrele de spam, concentra\u021bi-v\u0103 pe evitarea cuvintelor declan\u0219atoare de spam c\u00e2t mai mult posibil. Desigur, promovarea v\u00e2nz\u0103rilor \u0219i reducerilor actuale nu este imposibil\u0103, dar trebuie <strong>f\u0103-o cu grij\u0103<\/strong>. Mai jos, vom explora de ce!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce este important s\u0103 evita\u021bi utilizarea cuvintelor spam?<\/h2>\n\n\n\n<p>Aterizarea \u00een c\u0103su\u021ba de e-mail a clien\u021bilor dvs. nu este singurul motiv pentru a fi aten\u021bi la cuvintele declan\u0219atoare de spam. Iat\u0103 de ce conteaz\u0103 at\u00e2t de mult pentru companiile care folosesc acest canal de comunicare:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u00cembun\u0103t\u0103\u021birea reputa\u021biei \u0219i performan\u021bei e-mailului<\/strong> \u2013 cu c\u00e2t e-mailurile dvs. sunt mai relevante \u0219i mai autentice, cu at\u00e2t sunt mai mari \u0219ansele lor de a ajunge \u00een c\u0103su\u021ba de e-mail. Dac\u0103 abuza\u021bi de cuvintele spam \u0219i declan\u0219a\u021bi \u00een mod constant filtrele existente, ratele de livrare vor sc\u0103dea. Acest lucru, pe de o parte, ar putea face ca domeniul dvs. s\u0103 fie semnalat ca surs\u0103 de spam. Dac\u0103 subestimezi gestionarea cuvintelor spam, te vei confrunta \u0219i cu o sc\u0103dere a ratelor de deschidere, deoarece e-mailurile tale nu vor fi vizibile sau vor fi imediat aruncate la gunoi. Vizibilitatea redus\u0103 duce \u00een mod natural la o rentabilitate mai slab\u0103 a investi\u021biei.<\/li>\n\n\n\n<li><strong>Construirea unor rela\u021bii de \u00eencredere cu clien\u021bii<\/strong> \u2013 utilizarea unora dintre cuvintele spam mai scandaloase \u0219i ieftine ar putea d\u0103una m\u0103rcii, distrug\u00e2ndu-\u021bi credibilitatea existent\u0103. Evit\u00e2ndu-le, le demonstra\u021bi clien\u021bilor c\u0103 nu v\u0103 ocupa\u021bi doar de atragerea de numerar, dar \u00eencerca\u021bi \u0219i s\u0103 oferi\u021bi valoare suplimentar\u0103, inclusiv prin personalizare, atunci c\u00e2nd trimite\u021bi e-mailuri. Acest lucru este crucial pentru comunicarea prin e-mail de succes, \u00een special pentru afacerile B2B.<\/li>\n<\/ol>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ai nevoie de ajutor cu Marketing Automation?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Automatizarea marketingului omnicanal este o necesitate pentru afacerile online: desf\u0103\u0219ura\u021bi campanii de mesagerie f\u0103r\u0103 efort prin e-mail, SMS, RCS, Whatsapp sau notific\u0103ri Push de-a lungul \u00eentregii c\u0103l\u0103torii a clien\u021bilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Cuvintele de declan\u0219are spam afecteaz\u0103 reputa\u021bia expeditorului \u0219i afecteaz\u0103 serios performan\u021ba campaniei de marketing prin e-mail. Evit\u00e2ndu-le, po\u021bi <strong>men\u021bine o imagine bun\u0103 a m\u0103rcii<\/strong>.<\/p>\n\n\n\n<p>Te \u00eentrebi de unde s\u0103 \u00eencepi? Mai jos, pute\u021bi descoperi exemple ale unora dintre cele mai proaste cuvinte pe care trebuie s\u0103 le elimina\u021bi ast\u0103zi din subiecte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuvinte comune spam<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>TIP<\/strong><\/td><td><strong>CUV\u00c2NT<\/strong><\/td><\/tr><tr><td rowspan=\"10\"><strong>Exagerare<\/strong><\/td><td>100%<\/td><\/tr><tr><td>#1<\/td><\/tr><tr><td>Cel mai bun pre\u021b<\/td><\/tr><tr><td>Miracol<\/td><\/tr><tr><td>Fara riscuri<\/td><\/tr><tr><td>Acces liber<\/td><\/tr><tr><td>A fi platit<\/td><\/tr><tr><td>A face bani<\/td><\/tr><tr><td>Satisfactie garantata<\/td><\/tr><tr><td>Premiu<\/td><\/tr><tr><td rowspan=\"10\"><strong>\u00cen\u0219el\u0103tor \u0219i lipsit de etic\u0103<\/strong><\/td><td>Anula\u021bi \u00een orice moment<\/td><\/tr><tr><td>Nicio captur\u0103<\/td><\/tr><tr><td>Fara obligatii<\/td><\/tr><tr><td>Aceasta nu este o \u00een\u0219el\u0103torie<\/td><\/tr><tr><td>Ur\u0103m spam-ul<\/td><\/tr><tr><td>Costuri ascunse<\/td><\/tr><tr><td>F\u0103r\u0103 costuri<\/td><\/tr><tr><td>Nicio dezam\u0103gire<\/td><\/tr><tr><td>Fara intrebari<\/td><\/tr><tr><td>Sl\u0103bi<\/td><\/tr><tr><td rowspan=\"10\"><strong>Urgen\u0163\u0103<\/strong><\/td><td>actioneaza acum<\/td><\/tr><tr><td>Informa\u021biile pe care le-a\u021bi solicitat<\/td><\/tr><tr><td>Timp limitat<\/td><\/tr><tr><td>\u00cenregistreaz\u0103-te gratuit<\/td><\/tr><tr><td>Nu o s\u0103-\u021bi cred ochilor<\/td><\/tr><tr><td>Comanda acum<\/td><\/tr><tr><td>Urgent<\/td><\/tr><tr><td>Asta nu va dura<\/td><\/tr><tr><td>Ia m\u0103suri<\/td><\/tr><tr><td>Ai fost selectat<\/td><\/tr><tr><td rowspan=\"10\"><strong>Jargon<\/strong><\/td><td>Totul nou<\/td><\/tr><tr><td>Prim\u0103<\/td><\/tr><tr><td>Bani gheata<\/td><\/tr><tr><td>Afacere<\/td><\/tr><tr><td>Luxos<\/td><\/tr><tr><td>Certificat<\/td><\/tr><tr><td>Crean\u0163\u0103<\/td><\/tr><tr><td>\u00censcrie\u021bi-v\u0103<\/td><\/tr><tr><td>Nelimitat<\/td><\/tr><tr><td>Proces<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Spam-ul declan\u0219eaz\u0103 cuvinte \u0219i expresii care v\u0103 pot r\u0103ni liniile de subiect <strong>mai multe categorii largi<\/strong>. Acestea includ:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A. Limbajul ofensator<\/h3>\n\n\n\n<p>Injuriile, insultele \u0219i termenii derogatori nu trebuie s\u0103 apar\u0103 niciodat\u0103 \u00een subiectul dvs. Limbajul explicit \u0219i inadecvat este jignitor \u0219i <strong>va declan\u0219a imediat filtrele de spam<\/strong>.<\/p>\n\n\n\n<p>Argoul ar putea, de asemenea, s\u0103 declan\u0219eze filtrele \u0219i s\u0103 v\u0103 afecteze livrarea e-mailului. \u021aine asta <strong>limbaj mai informal<\/strong> pentru conturile de re\u021bele sociale \u0219i nu ac\u021biona\u021bi niciodat\u0103 ofensiv, chiar dac\u0103 este pentru aten\u021bie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. Expresii cu majuscule<\/h3>\n\n\n\n<p>Cele mai sofisticate filtre de spam <strong>poate detecta toate majusculele<\/strong> \u00een linia de subiect \u0219i corpul e-mailului. Acest lucru ar putea trimite e-mailul dvs. direct \u00een folderul de spam. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/image-16-1024x509.png\" alt=\"\" class=\"wp-image-24027\" style=\"width:332px;height:165px\" width=\"332\" height=\"165\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/image-16-1024x509.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/image-16-300x149.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/image-16-768x382.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/image-16-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/image-16.png 1034w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><figcaption class=\"wp-element-caption\">Utilizarea ALL-CAPS este un semn pentru filtrele de spam c\u0103 a\u021bi putea fi un spammer<\/figcaption><\/figure>\n\n\n\n<p>\u0218i dac\u0103, dintr-un motiv oarecare, nu este suficient pentru a fi considerat spam, mul\u021bi oameni din publicul t\u0103u ar putea considera c\u0103 este nepoliticos. \u0218i nu vrei s\u0103 cread\u0103 c\u0103 e\u0219ti nepoliticos sau c\u0103 nu-\u021bi lipse\u0219te eticheta de baz\u0103.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">C. Clickbait<\/h3>\n\n\n\n<p>Cu to\u021bii am primit e-mailuri clickbait cu <strong>linii de subiect ca<\/strong> \u201e\u00cemi pare r\u0103u c\u0103 te-am min\u021bit\u201d, \u201eAr fi trebuit s\u0103 fiu sincer cu asta\u201d, \u201eAcest lucru se \u00eent\u00e2mpl\u0103 o dat\u0103 \u00een via\u021b\u0103\u201d \u0219i a\u0219a mai departe.<\/p>\n\n\n\n<p>Tehnicile clickbait ar putea func\u021biona pentru mass-media, dar \u00een marketingul prin e-mail, va afecta capacitatea de livrare \u0219i reputa\u021bia m\u0103rcii. Mai ales c\u0103 liniile clickbait sunt adesea <strong>irelevante sau \u00een\u0219el\u0103toare<\/strong> \u2013 clien\u021bii \u00ee\u021bi vor abandona rapid marca, chiar dac\u0103 g\u0103se\u0219ti o modalitate de a evita filtrele de spam printr-o fraz\u0103 inteligent\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D. Emoji neadecvate<\/h3>\n\n\n\n<p>Am discutat pe larg despre emoji-urile pentru marketing prin e-mail \u2013 consulta\u021bi cele dedicate<a href=\"https:\/\/vibetrace.com\/ro\/ghid-emoji-in-liniile-subiect-e-mail\/\"> <strong>emoji-uri \u00een r\u00e2ndurile de subiect ale e-mailului<\/strong><\/a> articol pentru o privire \u00een profunzime asupra subiectului. Nu uita\u021bi s\u0103 evita\u021bi emoji-urile cu o conota\u021bie nepotrivit\u0103, gesturile explicite \u0219i imaginile violente \u0219i discriminatorii. De asemenea, nu uita\u021bi <strong>folosi\u021bi-le moderat<\/strong>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E. Promisiuni rapide de bani<\/h3>\n\n\n\n<p>Schemele \u0219i promisiunile pentru \u00eembog\u0103\u021bire rapid\u0103 sunt <strong>\u00eenvechit<\/strong>. Cererile pentru numerar instantaneu, ob\u021binerea u\u0219oar\u0103 de bani \u0219i libertatea financiar\u0103 peste noapte v\u0103 afecteaz\u0103 at\u00e2t dvs., c\u00e2t \u0219i publicul \u021bint\u0103. Evita\u021bi-le cu orice pre\u021b dac\u0103 dori\u021bi s\u0103 continua\u021bi s\u0103 ajunge\u021bi la un public relevant <strong>comunicare semnificativ\u0103<\/strong> care poate construi \u00eencredere \u0219i poate converti.<\/p>\n\n\n\n<p>Trebuie s\u0103 iei <strong>pa\u0219i aten\u021bi c\u0103tre eliminarea cuvintelor declan\u0219atoare de spam<\/strong> \u0219i elemente din r\u00e2ndurile de subiect \u0219i corpul e-mailului. Mai jos, am adunat c\u00e2teva sfaturi valoroase pe care le po\u021bi integra \u00een strategia ta de marketing prin e-mail <strong>ast\u0103zi pentru a spori performan\u021ba de marketing prin e-mail de m\u00e2ine<\/strong>.<\/p>\n\n\n\n<p>De asemenea, v\u0103 \u00eencuraj\u0103m s\u0103 utiliza\u021bi un preferat <strong>tester de linie de subiect<\/strong>. Astfel de instrumente v\u0103 pot ajuta s\u0103 determina\u021bi calitatea liniilor de subiect \u00een momentul \u00een care le g\u0103si\u021bi. Ei vor identifica chiar \u0219i cuvinte care vor avea un impact negativ asupra s\u0103n\u0103t\u0103\u021bii acelei exemplare de dimensiunea unei mu\u0219c\u0103turi.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/xUXly5jH5t_VPnxi2uKw9S-bs9RRptryqpr8_vi511T5eysk__hkDf4Ax0X17IK_cfYkgoAK7H1IaCu6AOwhunEREieuPoxwHbucmIGyeUWqt9nv48_EajyM7QHzYOoSP7vjuqh-sHg2mMnf2wYKqqE\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sfaturi pentru a evita utilizarea cuvintelor spam<\/h2>\n\n\n\n<p>Aminti\u021bi-v\u0103 c\u0103 dac\u0103 un e-mail ajunge \u00een dosarul de spam <strong>depinde de un amestec de factori<\/strong>, precum contextul specific al e-mailului \u0219i inten\u021bia campaniei lansate. <\/p>\n\n\n\n<p>Face\u021bi o prioritate s\u0103 nu induce\u021bi clien\u021bii \u00een eroare \u0219i s\u0103 <strong>ramai profesionist<\/strong> (chiar \u0219i atunci c\u00e2nd folosi\u021bi jocuri de cuvinte sau jocuri de cuvinte \u00een r\u00e2ndurile de subiect).<\/p>\n\n\n\n<p>Iat\u0103 cum s\u0103 <strong>sus\u021bine eforturile de marketing prin e-mail \u0219i ofer\u0103 valoare<\/strong>, nu doar materiale promo\u021bionale, pe care clien\u021bii vor fi bucuro\u0219i s\u0103 le vad\u0103 \u00een c\u0103su\u021bele lor de e-mail:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A. Folosi\u021bi un limbaj profesional<\/h3>\n\n\n\n<p>Listele cu cuvinte de declan\u0219are spam sunt <strong>actualizat constant<\/strong>. De aceea, scrierea unor linii de subiect de succes este una dintre sarcinile cele mai grele de timp pentru agen\u021bii de marketing prin e-mail. Trebuie s\u0103 crea\u021bi un subiect care s\u0103 atrag\u0103 aten\u021bia cititorilor, nu a filtrelor de spam.<\/p>\n\n\n\n<p>C\u00e2nd vine vorba de utilizarea unui limbaj profesional, nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 ac\u021biona\u021bi dureros de formal. \u021aine-te de <strong>tonul vocii cu care este obi\u0219nuit publicul dvs<\/strong>, cea asociat\u0103 m\u0103rcii dvs., f\u0103r\u0103 exager\u0103ri sau argou inutile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alege\u021bi cuvinte \u0219i expresii care <strong>p\u0103streaz\u0103 tonul civil<\/strong> \u0219i transmite vocea m\u0103rcii tale;<\/li>\n\n\n\n<li>Mereu s\u0103 fii <strong>politicos \u0219i respectuos<\/strong>;<\/li>\n\n\n\n<li>Nu \u00eencerca <strong>\u00eencurc\u0103-\u021bi publicul<\/strong> cu expresii colocviale;<\/li>\n\n\n\n<li>Adresa\u021bi-v\u0103 oamenilor utiliz\u00e2nd <strong>titluri \u0219i nume adecvate<\/strong> au \u00eemp\u0103rt\u0103\u0219it.<\/li>\n<\/ul>\n\n\n\n<p>\u00cen plus, acorda\u021bi aten\u021bie modului \u00een care oamenii s-au abonat la e-mailurile dvs. Este posibil ca cineva s\u0103-\u0219i fi trimis prenumele f\u0103r\u0103 majuscule. Asigura-te ca <strong>cur\u0103\u021ba\u021bi datele \u0219i edita\u021bi<\/strong> orice intrare care poate beneficia de aceasta \u00eenainte de a trimite e-mailuri.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. Evita\u021bi frazele nespecifice<\/h3>\n\n\n\n<p>Fi\u021bi specific c\u00e2nd trimite\u021bi e-mailuri. Aceasta este o linie direct\u0103 de comunicare \u0219i vrei <strong>evita ambiguitatea<\/strong> dac\u0103 nu dori\u021bi s\u0103 \u00eenstr\u0103ina\u021bi abona\u021bii. Cuvinte \u0219i expresii precum \u201euimitor\u201d, \u201eofert\u0103 incredibil\u0103\u201d, \u201e\u0219ans\u0103 o dat\u0103 \u00een via\u021b\u0103\u201d <strong>nu ad\u0103uga\u021bi valoare copiei<\/strong>. In schimb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Furniza\u021bi <strong>specific<\/strong> Detalii;<\/li>\n\n\n\n<li>\u021aine-o drept <strong>p\u00e2n\u0103 la punctul<\/strong>;<\/li>\n\n\n\n<li>Stau <strong>relevante<\/strong> la interesele clien\u021bilor dvs.;<\/li>\n\n\n\n<li>Explica\u021bi \u00een <strong>termeni simpli<\/strong> propunerea ta de valoare.<\/li>\n<\/ul>\n\n\n\n<p>Altfel, ri\u0219ti s\u0103 devii irelevant \u0219i s\u0103 pierzi credibilitatea. Acest lucru va cre\u0219te num\u0103rul de utilizatori neabona\u021bi \u0219i <strong>va reduce calitatea e-mailurilor dvs<\/strong>. Ca urmare, acestea ar putea ajunge \u00een folderul de spam.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">C. Fii atent la formatare<\/h3>\n\n\n\n<p>Dup\u0103 cum se men\u021bioneaz\u0103, <strong>p\u0103stra\u021bi formatarea ciudat\u0103 la minimum<\/strong>. Aceasta include alegerea fonturilor, folosirea multor caractere aldine sau cursive \u0219i strig\u0103tul la abona\u021bii dvs. \u00een ALL-MAJUSCULE. Orice formatare excesiv\u0103 v\u0103 va trimite e-mailul direct \u00een dosarul de spam.<\/p>\n\n\n\n<p>\u00cen schimb, asigura\u021bi-v\u0103 c\u0103 e-mailul dvs. este <strong>u\u0219or de citit<\/strong>, informa\u021bia este <strong>bine organizat<\/strong>, iar scrierea cu majuscule \u0219i punctua\u021bia excesiv\u0103 sunt minime. Aici, trebuie s\u0103 men\u021bion\u0103m emoji-urile ca parte a format\u0103rii - utiliza\u021bi numai emoji-uri relevante \u0219i cu modera\u021bie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D. <a href=\"https:\/\/vibetrace.com\/ro\/trimitere-e-mail-buletin-informativ-lista-de-verificare\/\" data-type=\"post\" data-id=\"17188\">Examina\u021bi con\u021binutul \u00eenainte de a trimite<\/a><\/h3>\n\n\n\n<p>Fiecare platform\u0103 modern\u0103 de e-mail v\u0103 permite <strong>previzualiza\u021bi e-mailurile \u0219i trimite\u021bi teste<\/strong>. Profit\u0103 de asta. \u00cen afar\u0103 de recitirea e-mailului \u0219i a subiectului \u00eenainte de a lansa campania, trimite\u021bi-le colegilor. S-ar putea s\u0103 prind\u0103 ceva ce a\u021bi ratat \u00een tonul dvs. sau cum v\u0103 adresa\u021bi clien\u021bilor.<\/p>\n\n\n\n<p>\u00cen plus, \u00eentotdeauna <strong>verifica\u021bi de dou\u0103 ori pentru gramatic\u0103 \u0219i ortografie<\/strong>. Asigura\u021bi-v\u0103 c\u0103 repara\u021bi sau elimina\u021bi orice imagini \u0219i link-uri rupte \u0219i t\u0103ia\u021bi orice nu este necesar care umfla corpul, dar nu reu\u0219e\u0219te s\u0103 creeze valoare.<\/p>\n\n\n\n<p>Dac\u0103 faci aceste ac\u021biuni, vei fi <strong>cu un pas mai aproape de c\u0103su\u021bele de e-mail ale clien\u021bilor t\u0103i<\/strong> \u0219i un pas mai departe de folderul de spam. Fi\u021bi aten\u021bi la abona\u021bi \u0219i la ceea ce le pas\u0103. \u0218i nu rata\u021bi ocazia <strong>personaliza\u021bi e-mailurile<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cen concluzie<\/h2>\n\n\n\n<p>Cuvintele de declan\u0219are spam sunt <strong>Cel mai mare du\u0219man al agen\u021bilor de marketing prin e-mail<\/strong>. Chiar \u0219i cel mai mic lucru poate declan\u0219a filtrele de spam ale unor furnizori \u0219i v\u0103 poate condamna e-mailul \u00een t\u0103r\u00e2murile umbrelor. <\/p>\n\n\n\n<p>\u0218i s\u0103 fii atent la subiectele tale <strong>insuficient<\/strong>. Cuvintele declan\u0219atoare de spam pot ap\u0103rea \u00een ele, dar \u0219i \u00een corpul t\u0103u, chiar \u0219i CTA-uri \u0219i semn\u0103turi, iar asta este un motiv de \u00eengrijorare.<\/p>\n\n\n\n<p>Fi\u021bi aten\u021bi la modul \u00een care v\u0103 crea\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/cum-se-creeaza-e-mailuri-de-conversie-pentru-magazine-de-alimente-si-nutritie\/\" data-type=\"post\" data-id=\"23058\">copie prin e-mail<\/a>. Mereu <strong>utiliza\u021bi cele mai bune practici<\/strong> \u00een marketingul prin e-mail dac\u0103 dori\u021bi s\u0103 evita\u021bi filtrele de spam. Adev\u0103rul dur este c\u0103 listele negre continu\u0103 s\u0103 creasc\u0103, iar cuvinte noi apar \u00een mod constant.<\/p>\n\n\n\n<p>Pentru un serviciu cuprinz\u0103tor, nu ezita\u021bi<a href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\"> <strong>contacta\u021bi exper\u021bii VibeTrace<\/strong><\/a> sau<a href=\"https:\/\/vibetrace.com\/ro\/tag\/email-marketing-strategy\/\"> <strong>explora\u021bi baza noastr\u0103 de cuno\u0219tin\u021be de marketing prin e-mail<\/strong><\/a> pentru a afla mai multe despre eticheta prin e-mail. <\/p>\n\n\n\n<p>Verifica\u021bi-ne<a href=\"https:\/\/vibetrace.com\/ro\/tag\/email-subject-lines\/\"> <strong>subiecte de linie de subiect<\/strong><\/a> pentru inspira\u021bie \u0219i \u00eendrum\u0103ri de specialitate cu privire la crearea unor linii de subiect de calitate pentru a ajuta la lansarea eforturilor de succes de marketing prin e-mail!<\/p>\n\n\n\n<p>Alte link-uri pe care a\u021bi dori s\u0103 le verifica\u021bi:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/instantly.ai\/blog\/spam-trigger-words#the-ultimate-list-of-700-spam-trigger-words https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30684\/the -ultimate-list-of-email-spam-trigger-words.aspx https:\/\/www.softwarepundit.com\/email-marketing\/email-spam-words#nogo https:\/\/www.activecampaign.com\/blog\/spam-words https:\/\/www.mailmodo.com\/guides\/spam-words\/ https:\/\/www.businessnewsdaily.com\/16325-email-spam-trigger-words.html https:\/\/ortto.com\/learn\/email-spam -trigger-words\/ https:\/\/www.sendx.io\/help\/list-of-spam-trigger-words https:\/\/mailmeteor.com\/blog\/spam-words<\/code><\/pre>","protected":false},"excerpt":{"rendered":"<p>Imagina\u021bi-v\u0103 c\u0103 este 1978 \u0219i c\u0103 sunte\u021bi la pa\u0219ii unei noi lumi curajoase - una... <a title=\"Cuvinte spam pentru a evita utilizarea \u00een e-mail\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/spam-cuvinte-de-evitat-utilizare-in-e-mail\/\" aria-label=\"Cite\u0219te mai multe despre Spam words to avoid using in email\"> <\/a><\/p>","protected":false},"author":9,"featured_media":24024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[112,78,88,86],"class_list":["post-20746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-copywriting","tag-email-deliverability","tag-email-marketing-strategy","tag-level3","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=20746"}],"version-history":[{"count":4,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20746\/revisions"}],"predecessor-version":[{"id":24028,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20746\/revisions\/24028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/24024"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=20746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=20746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=20746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}