{"id":20668,"date":"2023-06-15T06:52:41","date_gmt":"2023-06-15T06:52:41","guid":{"rendered":"https:\/\/vibetrace.com\/?p=20668"},"modified":"2024-03-29T20:47:42","modified_gmt":"2024-03-29T20:47:42","slug":"how-checkout-form-experience-influences-conversion-rate","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/modul-in-care-experienta-formularului-de-achizitie-influenteaza-rata-de-conversie\/","title":{"rendered":"Cum influen\u021beaz\u0103 experien\u021ba formularului de finalizare a achizi\u021biei rata de conversie"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Eforturile de marketing care cost\u0103 afacerea dvs. s\u0103 achizi\u021bioneze at\u00e2t clien\u021bi noi, c\u00e2t \u0219i clien\u021bi care revin, pot fi risipite dac\u0103 clien\u021bii dvs. ajung s\u0103 plece \u00een timpul procesului de formulare de plat\u0103.<\/p>\n\n\n\n<p>The <strong>Procesul formularului de plat\u0103 <\/strong>se refer\u0103 la interac\u021biunea utilizatorului cu procesul dvs. de plat\u0103 atunci c\u00e2nd achizi\u021biona\u021bi un produs sau serviciu din lista dvs. de oferte.&nbsp;<\/p>\n\n\n\n<p>Ca regul\u0103 general\u0103, munca dvs. \u00een \u00eencercarea de a-i c\u00e2\u0219tiga \u0219i de a accepta oferta dvs. nu se \u00eencheie odat\u0103 ce aterizeaz\u0103 pe pagina dvs. de plat\u0103. Trebuie s\u0103-i faci s\u0103-\u0219i finalizeze achizi\u021bia!<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id20668_7c103f-6f .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id20668_7c103f-6f .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id20668_7c103f-6f .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id20668_7c103f-6f .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>De fapt, curentul <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">rata medie de abandon a co\u0219ului de cump\u0103r\u0103turi este de 69,9%<\/a>, care este extrem de mare. Acest lucru implic\u0103 faptul c\u0103 companiile din diverse industrii pierd v\u00e2nz\u0103ri poten\u021biale din cauza unui proces de verificare care este complicat, confuz sau necesit\u0103 prea mult efort din partea clientului.<\/p>\n\n\n\n<p>Ca urmare, rata de conversie ar sc\u0103dea, deoarece clientul nu a finalizat achizi\u021bia.<\/p>\n\n\n\n<p>Citi\u021bi mai departe pentru a afla mai multe despre beneficiile optimiz\u0103rii procesului de finalizare a pl\u0103\u021bii clien\u021bilor \u0219i beneficiile acestuia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficiile optimiz\u0103rii experien\u021bei formularului de finalizare a pl\u0103\u021bii<\/h2>\n\n\n\n<p>Optimizarea experien\u021bei formularului de plat\u0103 pentru clien\u021bii dvs. poate aduce numeroase avantaje pentru \u00eentreprinderea dvs. online, \u00een special \u00een ceea ce prive\u0219te p\u0103strarea clien\u021bilor \u0219i \u00eembun\u0103t\u0103\u021birea general\u0103 a opera\u021biunilor dvs. Unele dintre aceste beneficii includ:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-optimizing-checkout-form-expeience-878x1024.png\" alt=\"\" class=\"wp-image-22755\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-optimizing-checkout-form-expeience-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-optimizing-checkout-form-expeience-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-optimizing-checkout-form-expeience-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-optimizing-checkout-form-expeience-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-optimizing-checkout-form-expeience.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cre\u0219terea satisfac\u021biei clien\u021bilor<\/h3>\n\n\n\n<p>Toat\u0103 lumea este un cump\u0103r\u0103tor lene\u0219. Chiar \u0219i probabil c\u0103 ur\u0103\u0219ti un proces complicat de plat\u0103 atunci c\u00e2nd comanzi online. Prin urmare, ave\u021bi nevoie de un proces de plat\u0103 u\u0219or de navigat.<br><br>O experien\u021b\u0103 de plat\u0103 f\u0103r\u0103 \u00eentreruperi poate cre\u0219te satisfac\u021bia clien\u021bilor, reduc\u00e2nd frustrarea \u0219i facilit\u00e2nd finalizarea achizi\u021biei. Acest lucru poate duce la o impresie pozitiv\u0103 despre afacerea dvs. \u0219i poate \u00eencuraja clien\u021bii s\u0103 revin\u0103.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Experien\u021b\u0103 \u00eembun\u0103t\u0103\u021bit\u0103 a utilizatorului<\/h3>\n\n\n\n<p>\u00cen calitate de proprietar de afaceri, este esen\u021bial pentru dvs. s\u0103 v\u0103 asigura\u021bi c\u0103 formularul dvs. de plat\u0103 nu este doar bine conceput, ci \u0219i simplu \u0219i u\u0219or de \u00een\u021beles pentru ca clien\u021bii s\u0103 g\u0103seasc\u0103 ceea ce au nevoie, captiv\u00e2ndu-le astfel interesul.<\/p>\n\n\n\n<p>\u00cencorporarea func\u021biilor de completare automat\u0103 v\u0103 poate \u00eembun\u0103t\u0103\u021bi experien\u021ba utilizatorului. <\/p>\n\n\n\n<p>Pute\u021bi ajuta clien\u021bii s\u0103 economiseasc\u0103 timp \u0219i efort atunci c\u00e2nd completeaz\u0103 formularul de plat\u0103. Pute\u021bi simplifica procesul \u0219i reduce probabilitatea erorilor complet\u00e2nd automat c\u00e2mpurile cu informa\u021bii relevante. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reducerea abandonului co\u0219ului de cump\u0103r\u0103turi<\/h3>\n\n\n\n<p>Un proces de plat\u0103 complicat sau confuz poate determina clien\u021bii s\u0103 abandoneze co\u0219urile de cump\u0103r\u0103turi, ceea ce duce la pierderea v\u00e2nz\u0103rilor. Deci ce trebuie s\u0103 faci?<\/p>\n\n\n\n<p>Ei bine, pur \u0219i simplu optimiz\u00e2nd experien\u021ba formularului de plat\u0103, pute\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\" data-type=\"page\" data-id=\"18906\">reduce ratele de abandon al co\u0219ului de cump\u0103r\u0103turi<\/a> \u0219i cre\u0219te probabilitatea tranzac\u021biilor finalizate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 optimiza\u021bi experien\u021ba formularului de plat\u0103&nbsp;<\/h2>\n\n\n\n<p>Acum c\u0103 \u00een\u021belege\u021bi impactul bun \u0219i importan\u021ba optimiz\u0103rii experien\u021bei formularului de plat\u0103, re\u021bine\u021bi c\u0103 exist\u0103 mai multe moduri prin care pute\u021bi face pentru a \u00eembun\u0103t\u0103\u021bi, inclusiv:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-optimize-checkout-form-experience-878x1024.png\" alt=\"\" class=\"wp-image-22756\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-optimize-checkout-form-experience-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-optimize-checkout-form-experience-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-optimize-checkout-form-experience-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-optimize-checkout-form-experience-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-optimize-checkout-form-experience.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Minimiza\u021bi num\u0103rul de c\u00e2mpuri de formular&nbsp;<\/h3>\n\n\n\n<p>Un formular de plat\u0103 lung poate fi cople\u0219itor pentru clien\u021bi \u0219i poate duce la abandon. De asemenea, poate provoca enervare poten\u021bialilor clien\u021bi, a\u0219a c\u0103 asigura\u021bi-v\u0103 c\u0103 cere\u021bi doar detalii comune care sunt necesare.<\/p>\n\n\n\n<p>Informa\u021biile esen\u021biale includ numele, adresa de e-mail, informa\u021biile de livrare \u0219i facturare \u0219i detaliile de plat\u0103. Proced\u00e2nd astfel, pute\u021bi minimiza timpul \u0219i efortul necesar clien\u021bilor pentru a finaliza tranzac\u021bia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0103stra\u021bi designul formularului simplu:&nbsp;<\/h3>\n\n\n\n<p>Scopul este de a men\u021bine designul simplu \u0219i procesul eficient pentru utilizare de c\u0103tre clien\u021bi. <\/p>\n\n\n\n<p>Supraproiectarea formularului dvs. de plat\u0103 poate p\u0103rea bine pentru ochi din anumite motive, dar nu pentru a-i face pe poten\u021bialii clien\u021bi s\u0103-\u0219i termine achizi\u021bia.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"806\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-8.png\" alt=\"\" class=\"wp-image-22033\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-8.png 572w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-8-213x300.png 213w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-8-9x12.png 9w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<p>De fapt, un design de formular aglomerat sau confuz poate crea o experien\u021b\u0103 slab\u0103 pentru utilizator \u0219i poate duce la frustrare. <\/p>\n\n\n\n<p>Ar trebui s\u0103 utiliza\u021bi un design simplu \u0219i curat, cu etichetare \u0219i instruc\u021biuni clare, care s\u0103 faciliteze \u00een\u021belegerea \u0219i navigarea clien\u021bilor.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Utiliza\u021bi func\u021biile de completare automat\u0103:&nbsp;<\/h3>\n\n\n\n<p>Cu c\u00e2t procesul este mai rapid, cu at\u00e2t mai u\u0219or pentru clien\u021bii t\u0103i s\u0103 finalizeze tranzac\u021bia \u0219i reduc\u00e2nd \u0219ansele de a-\u0219i abandona co\u0219ul<\/p>\n\n\n\n<p>Func\u021biile de completare automat\u0103 pot ajuta clien\u021bii s\u0103 economiseasc\u0103 timp \u0219i efort atunci c\u00e2nd completeaz\u0103 formularul de finalizare a comenzii. Pute\u021bi simplifica procesul \u0219i reduce probabilitatea de erori prin completarea automat\u0103 a c\u00e2mpurilor cu informa\u021bii relevante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recomand\u0103ri suplimentare<\/h2>\n\n\n\n<p>Dup\u0103 cum spun adesea speciali\u0219tii \u00een marketing, pagina dvs. de finalizare a achizi\u021biei este cel mai bun loc de la care \u00eencepe\u021bi atunci c\u00e2nd \u00eencerca\u021bi s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor pentru a maximiza \u00eentregul poten\u021bial al v\u00e2nz\u0103rilor de la ace\u0219tia. Dar pentru a face asta, trebuie s\u0103-i faci pe clien\u021bi s\u0103 finalizeze toate tranzac\u021biile c\u00e2t mai mult posibil.<\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva recomand\u0103ri suplimentare pentru dvs., ca comerciant online, pentru a v\u0103 optimiza formularele de plat\u0103:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/other-ways-to-optimize-checkout-experience-878x1024.png\" alt=\"\" class=\"wp-image-22757\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/other-ways-to-optimize-checkout-experience-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/other-ways-to-optimize-checkout-experience-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/other-ways-to-optimize-checkout-experience-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/other-ways-to-optimize-checkout-experience-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/other-ways-to-optimize-checkout-experience.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Finalizare pe o singur\u0103 pagin\u0103:&nbsp;<\/h3>\n\n\n\n<p>C\u00e2nd crea\u021bi o pagin\u0103 de formular de finalizare a comenzii, asigura\u021bi-v\u0103 c\u0103 utiliza\u021bi o singur\u0103 pagin\u0103 de pe site-ul dvs. web care este special conceput\u0103 pentru finalizare. <\/p>\n\n\n\n<p>Un proces de achizi\u021bie pe o singur\u0103 pagin\u0103 poate simplifica procesul de cump\u0103rare pentru clien\u021bi \u0219i poate reduce probabilitatea abandon\u0103rii co\u0219ului de cump\u0103r\u0103turi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-6-1024x688.png\" alt=\"Exemplu de plat\u0103 pentru o singur\u0103 pagin\u0103\" class=\"wp-image-22027\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-6-1024x688.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-6-300x202.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-6-768x516.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-6-1536x1032.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-6-18x12.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-6.png 1838w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Toate c\u00e2mpurile de formular \u0219i op\u021biunile de plat\u0103 necesare trebuie s\u0103 fie pe o singur\u0103 pagin\u0103, astfel \u00eenc\u00e2t clien\u021bii s\u0103 \u00ee\u0219i poat\u0103 finaliza rapid \u0219i u\u0219or achizi\u021biile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Colecta\u021bi e-mailuri \u00een pagina de plat\u0103:&nbsp;<\/h3>\n\n\n\n<p>\u0218ti\u021bi c\u0103 cel mai bun canal de marketing este e-mailul? <\/p>\n\n\n\n<p>Acest lucru se datoreaz\u0103 faptului c\u0103 majoritatea oamenilor \u00ee\u0219i deschid e-mailurile zilnic \u0219i alegerea celei mai bune automatiz\u0103ri de marketing prin e-mail, cum ar fi Vibetrace, v\u0103 poate chiar u\u0219ura lucrurile mult.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Asa de, <a href=\"https:\/\/vibetrace.com\/ro\/cum-sa-colectezi-e-mailuri-modalitati-dovedite-de-a-ti-creste-lista-de-e-mailuri\/\" data-type=\"post\" data-id=\"19037\">colectarea adreselor de e-mail<\/a> \u00een timpul procesului de plat\u0103 v\u0103 poate ajuta s\u0103 v\u0103 construi\u021bi lista de e-mail \u0219i s\u0103 v\u0103 ofere o oportunitate pentru viitoare campanii de marketing.&nbsp;<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru construirea \u0219i cre\u0219terea listei dvs. de abona\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta la construirea, cre\u0219terea \u0219i cre\u0219terea listei dvs. de abona\u021bi utiliz\u00e2nd strategia \u0219i instrumentele noastre de automatizare.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/creste-lista-abonati\/\">Cre\u0219te\u021bi lista de abona\u021bi<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Includerea unei casete de selectare sau a unui c\u00e2mp de formular pentru a colecta adrese de e-mail \u00een pagina de finalizare a comenzii poate fi o modalitate eficient\u0103 de a colecta aceste informa\u021bii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Furniza\u021bi toate costurile asociate achizi\u021biei<\/h3>\n\n\n\n<p>Toate detaliile \u0219i costurile asociate cu ofertele dvs. trebuie dezv\u0103luite, altfel oamenii vor ajunge \u00eentotdeauna s\u0103-\u0219i abandoneze c\u0103rucioarele.<\/p>\n\n\n\n<p>Transparen\u021ba \u00een stabilirea pre\u021burilor este esen\u021bial\u0103 pentru construirea \u00eencrederii cu clien\u021bii. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-7-1024x441.png\" alt=\"include\u021bi toate costurile pe pagina de finalizare a achizi\u021biei\" class=\"wp-image-22030\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-7-1024x441.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-7-300x129.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-7-768x331.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-7-18x8.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-7.png 1338w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Prin urmare, furnizarea tuturor costurilor asociate achizi\u021biei, inclusiv taxele de transport \u0219i manipulare, taxele \u0219i orice taxe suplimentare, \u00een avans pe pagina de finalizare a achizi\u021biei poate ajuta la prevenirea surprizelor la sf\u00e2r\u0219itul procesului de achizi\u021bie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Afi\u0219a\u021bi beneficiile \u0219i avantajele achizi\u021biei:&nbsp;<\/h3>\n\n\n\n<p>Nu este vorba doar despre v\u00e2nzarea produsului, ci \u0219i despre modul \u00een care produsul poate ajuta clien\u021bii cu problema lor. C\u00e2nd clien\u021bii poten\u021biali \u00een\u021beleg misiunea din spatele produsului pe care \u00eel oferi\u021bi, aceasta este ceea ce le capteaz\u0103 \u00een primul r\u00e2nd interesul.<\/p>\n\n\n\n<p>Includerea unui mesaj clar \u0219i concis care eviden\u021biaz\u0103 beneficiile \u0219i avantajele achizi\u021biei poate ajuta la motivarea clien\u021bilor s\u0103 finalizeze procesul de plat\u0103. <\/p>\n\n\n\n<p>Acestea ar putea include informa\u021bii despre transportul gratuit, o garan\u021bie de rambursare a banilor sau orice alte avantaje sau beneficii ale cump\u0103r\u0103turilor cu compania dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Colecta\u021bi e-mailuri chiar \u00een formularul de plat\u0103:&nbsp;<\/h3>\n\n\n\n<p>Pentru a facilita \u00eenscrierea clien\u021bilor pentru buletine informative prin e-mail sau materiale promo\u021bionale, pute\u021bi include o op\u021biune de colectare a adreselor de e-mail chiar \u00een formularul de finalizare a achizi\u021biei. <\/p>\n\n\n\n<p>Aceasta poate fi o modalitate eficient\u0103 de a construi o list\u0103 de e-mail \u0219i de a crea oportunit\u0103\u021bi suplimentare de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemplu de pagini de plat\u0103 cu conversie ridicat\u0103<\/h2>\n\n\n\n<p>C\u00e2teva bune practici pentru paginile de plat\u0103:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-72-931x1024.png\" alt=\"\" class=\"wp-image-25961\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-72-931x1024.png 931w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-72-273x300.png 273w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-72-768x845.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-72-1397x1536.png 1397w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-72-1862x2048.png 1862w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-72-11x12.png 11w\" sizes=\"auto, (max-width: 931px) 100vw, 931px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-73-746x1024.png\" alt=\"\" class=\"wp-image-25962\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-73-746x1024.png 746w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-73-219x300.png 219w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-73-768x1054.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-73-1120x1536.png 1120w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-73-1493x2048.png 1493w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-73-9x12.png 9w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-73.png 1952w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-74-927x1024.png\" alt=\"\" class=\"wp-image-25963\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-74-927x1024.png 927w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-74-272x300.png 272w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-74-768x849.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-74-1390x1536.png 1390w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-74-1854x2048.png 1854w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-74-11x12.png 11w\" sizes=\"auto, (max-width: 927px) 100vw, 927px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-7a4e6fcc\">\n<div class=\"gb-container gb-container-1e013fdd\">\n\n<h3 class=\"wp-block-heading\">Cheie la pachet<\/h3>\n\n<\/div>\n<\/div>\n\n\n<p>Nu considera\u021bi procesul de plat\u0103 al clien\u021bilor dvs. de la sine \u00een\u021beles!<\/p>\n\n\n\n<p>Este esen\u021bial s\u0103 recunoa\u0219tem c\u0103 procesul de finalizare a comenzii este o parte critic\u0103 a experien\u021bei generale a clientului.<\/p>\n\n\n\n<p>Experien\u021ba formularului de plat\u0103 joac\u0103 un rol important \u00een <a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\" data-type=\"page\" data-id=\"111\">influen\u0163\u00e2nd rata de conversie<\/a> a afacerii tale. Un proces de plat\u0103 complicat sau confuz poate duce la rate mari de abandon al co\u0219ului de cump\u0103r\u0103turi \u0219i pierderi de v\u00e2nz\u0103ri.&nbsp;<\/p>\n\n\n\n<p>Pe de alt\u0103 parte, optimizarea experien\u021bei formularului de achizi\u021bie poate duce la cre\u0219terea satisfac\u021biei clien\u021bilor, la o experien\u021b\u0103 \u00eembun\u0103t\u0103\u021bit\u0103 a utilizatorului \u0219i la reducerea ratelor de abandon a co\u0219ului de cump\u0103r\u0103turi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Eforturile de marketing care cost\u0103 afacerea dvs. s\u0103 achizi\u021bioneze at\u00e2t clien\u021bi noi, c\u00e2t \u0219i clien\u021bi care revin pot... <a title=\"Cum influen\u021beaz\u0103 experien\u021ba formularului de finalizare a achizi\u021biei rata de conversie\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/modul-in-care-experienta-formularului-de-achizitie-influenteaza-rata-de-conversie\/\" aria-label=\"Cite\u0219te mai multe despre Cum influen\u021beaz\u0103 experien\u021ba formularului de plat\u0103 rata de conversie\"> <\/a><\/p>","protected":false},"author":8,"featured_media":22035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[131,60],"class_list":["post-20668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-checkout","tag-conversion-rate","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=20668"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20668\/revisions"}],"predecessor-version":[{"id":25964,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20668\/revisions\/25964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/22035"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=20668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=20668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=20668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}