{"id":2063,"date":"2014-06-03T14:35:50","date_gmt":"2014-06-03T14:35:50","guid":{"rendered":"http:\/\/devant.ro\/wp\/4-things-you-didnt-know-about-conversion-optimization"},"modified":"2023-01-23T09:32:44","modified_gmt":"2023-01-23T09:32:44","slug":"4-things-you-didnt-know-about-conversion-optimization","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/4-lucruri-pe-nu-stiati-despre-optimizarea-conversiilor\/","title":{"rendered":"4 lucruri pe care nu le \u0219tia\u021bi despre optimizarea conversiilor"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Uneori r\u0103spund la \u00eentrebarea \u201edespre ce este Vibetrace\u201d cu <a title=\"Optimizarea ratei de conversie\" href=\"http:\/\/vibetrace.com\/ro\/wp\/conversion-rate-optimization\/\">Optimizarea ratei de conversie<\/a>. Sunt un agent de marketing orientat c\u0103tre date, a\u0219a c\u0103 munca mea zilnic\u0103 poate fi descris\u0103 \u0219i ca fiind optimizarea conversiilor pentru magazinele online.<\/p>\n\n\n\n<p>Mul\u021bi oameni vor r\u0103spunde \u201eCe faci de fapt pentru optimizarea conversiilor?\u201d cu testare A\/B, personalizare. Dar \u00een spatele u\u0219ilor \u00eenchise ale cre\u0219terii ratei cump\u0103r\u0103torilor, exist\u0103 o mul\u021bime de lucruri de care iei \u00een considerare:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">1. \u00cendep\u0103rta\u021bi barierele prin eliminarea frec\u0103rii<\/h2>\n\n\n\n<p>Arunc\u0103 o privire la aceast\u0103 imagine:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"398\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/image001.jpg\" alt=\"\" class=\"wp-image-12174\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/image001.jpg 589w, https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/image001-300x203.jpg 300w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><figcaption class=\"wp-element-caption\">Cal legat de un scaun.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Scaunul este un punct foarte mic de frecare. Dar bariera mental\u0103 pe care o creeaz\u0103 este uria\u0219\u0103, a\u0219a c\u0103 calul nici m\u0103car nu \u00eencearc\u0103.<\/p>\n\n\n\n<p>Fric\u021biunea \u00een comer\u021bul electronic are o mul\u021bime de semnifica\u021bii. A\u0219 spune aici despre mici detalii precum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lipsesc informa\u021bii de contact<\/li>\n\n\n\n<li>imaginile produselor nu au o calitate foarte bun\u0103<\/li>\n\n\n\n<li>dimensiunea fontului induce sentimente precum \u00eencercarea de a ascunde ceva<\/li>\n<\/ul>\n\n\n\n<p>Optimizarea conversiilor ar trebui s\u0103 ia \u00een considerare \u0219i acest lucru. Frecarea poate descuraja cu siguran\u021b\u0103 achizi\u021bia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Asisten\u021ba pentru clien\u021bi devine din ce \u00een ce mai important\u0103 dec\u00e2t pre\u021bul \u00een sine<\/h2>\n\n\n\n<p>C\u00e2nd te g\u00e2nde\u0219ti la asisten\u021ba pentru clien\u021bi, la chat live \u0219i la pop-up-ul centrului de apeluri \u00een mintea ta, nu? Este grozav pentru c\u0103, de obicei, acesta este ceea ce face ca utilizatorul s\u0103 converteasc\u0103: capacitatea de a ob\u021bine indica\u021bii de la oameni reali.<\/p>\n\n\n\n<p>At\u00e2ta timp c\u00e2t produsul este mai complex, necesitatea acestui tip de suport este evident\u0103. Cump\u0103r\u0103torii nu au \u00eentotdeauna timp s\u0103 cerceteze toate detaliile care \u00eei intereseaz\u0103, a\u0219a c\u0103 trebuie s\u0103 ac\u021biona\u021bi imediat.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"265\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/geniusbar.jpg\" alt=\"\" class=\"wp-image-12171\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/geniusbar.jpg 450w, https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/geniusbar-300x177.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n\n<p>Gandeste-te <a href=\"http:\/\/www.apple.com\/retail\/geniusbar\/\" target=\"_blank\" rel=\"noopener\">Barul Genius<\/a> de la Apple. Ace\u0219ti oameni nu sunt doar reprezentan\u021bi de v\u00e2nz\u0103ri, ci sunt exper\u021bi care v\u0103 vor ajuta cu orice problem\u0103 legat\u0103 de produsele \u0219i serviciile lor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Conversia nu este sf\u00e2r\u0219itul. G\u00e2ndi\u021bi-v\u0103 dup\u0103 cump\u0103rare<\/h2>\n\n\n\n<p>Achizi\u021bie confirmat\u0103, livrat\u0103, bani \u00een buzunar \u0219i gata, nu? Nu chiar. Concuren\u021ba devine din ce \u00een ce mai dur\u0103. Concentrarea pe atragerea de noi clien\u021bi nu este \u00eentotdeauna cel mai bun lucru de f\u0103cut, cel pu\u021bin c\u00e2nd e\u0219ti mic.<\/p>\n\n\n\n<p>Clien\u021bii existen\u021bi, dac\u0103 sunt mul\u021bumi\u021bi de tine, vor aduce mai multe venituri pe termen lung. \u0218i exact asta cau\u021bi, nu?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00cent\u0103re\u0219te sentimentele pozitive de la achizi\u021bie<\/li>\n\n\n\n<li>Permite\u021bi clien\u021bilor s\u0103 r\u0103sp\u00e2ndeasc\u0103 vestea despre dvs<\/li>\n\n\n\n<li>Maximiza\u021bi utilitatea achizi\u021biei<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Ofer\u0103 bomboana la momentul potrivit<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" src=\"http:\/\/vibetrace.com\/wp\/blog\/wp-content\/uploads\/2014\/06\/lollipop-3.jpg\" alt=\"Imaginea unei bomboane pentru bebelu\u0219i\" class=\"wp-image-2068\"\/><\/figure>\n<\/div>\n\n\n<p>Sunt vouchere oriunde. De fapt, devine un obicei s\u0103 cau\u021bi coduri de reducere \u00eenainte de a finaliza achizi\u021bia. Acesta de asemenea<a title=\"Recupera\u021bi v\u00e2nz\u0103rile pierdute din c\u0103rucioarele abandonate\" href=\"http:\/\/vibetrace.com\/ro\/wp\/blog\/recover-lost-sales-abandoned-carts.html\/\"><strong> influen\u021beaz\u0103 abandonul c\u0103rucioarelor<\/strong><\/a>, deoarece oamenii p\u0103r\u0103sesc site-ul c\u00e2nd v\u0103d elementul de cod de intrare.&nbsp;<\/p>\n\n\n\n<p>Exist\u0103 multe tipuri de cump\u0103r\u0103tori \u0219i, de asemenea, comportamentul este diferit \u00een func\u021bie de industrie: nevoie real\u0103 de produs, cump\u0103r\u0103turi impulsive, cluburi private \u0219i a\u0219a mai departe. Declan\u0219atorul achizi\u021biei este diferit pentru to\u021bi ace\u0219ti cump\u0103r\u0103tori.<\/p>\n\n\n\n<p>Foarte asem\u0103n\u0103tor cu <strong>oferind o bomboan\u0103 unui copil c\u00e2nd pl\u00e2nge<\/strong>, aici trebuie s\u0103-l oferi \u00een momentul potrivit pentru a finaliza achizi\u021bia. Despre ce este bomboanele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>coduri de reducere\/vouchere, transport gratuit (acestea sunt bomboane monetare)<\/li>\n\n\n\n<li>informa\u021bii corecte despre produs<\/li>\n\n\n\n<li>dovezi sociale (m\u0103rturii, recenzii)<\/li>\n<\/ul>\n\n\n\n<p>Timpul trebuie descoperit \u0219i testat. Nu exist\u0103 momentul potrivit pentru toate afacerile.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uneori r\u0103spund la \u00eentrebarea \u201edespre ce este Vibetrace\u201d cu Optimizarea ratei de conversie. Sunt un date... <a title=\"4 lucruri pe care nu le \u0219tia\u021bi despre optimizarea conversiilor\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/4-lucruri-pe-nu-stiati-despre-optimizarea-conversiilor\/\" aria-label=\"Cite\u0219te mai multe despre 4 lucruri pe care nu le \u0219tiai despre optimizarea conversiilor\"> <\/a><\/p>","protected":false},"author":9,"featured_media":17860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[60,89],"class_list":["post-2063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-conversion-rate","tag-level2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/2063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=2063"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/2063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/17860"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=2063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=2063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=2063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}