{"id":20599,"date":"2023-04-27T09:06:00","date_gmt":"2023-04-27T09:06:00","guid":{"rendered":"https:\/\/vibetrace.com\/?p=20599"},"modified":"2023-04-21T09:31:13","modified_gmt":"2023-04-21T09:31:13","slug":"the-basic-concepts-of-email-marketing","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/conceptele-de-baza-de-email-marketing\/","title":{"rendered":"Conceptele de baz\u0103 ale marketingului prin e-mail"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><style>.kb-table-of-content-nav.kb-table-of-content-id_7fc49f-ee .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_7fc49f-ee .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_7fc49f-ee .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_7fc49f-ee .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Ast\u0103zi este mult diferit\u0103 de cum au \u00eenceput lucrurile \u00eenainte, \u00een special \u00een marketing.&nbsp;<\/p>\n\n\n\n<p>Existen\u021ba a mii de sfaturi \u0219i trucuri a continuat s\u0103 creasc\u0103 cu privire la modul de a face marketing perfect pentru o afacere, \u00een care AI au existat deja.<\/p>\n\n\n\n<p>\u00cen ciuda tuturor acestor noi evolu\u021bii din aceast\u0103 genera\u021bie,<a href=\"https:\/\/vibetrace.com\/ro\/marketing-e-mail-automatizat\/\" data-type=\"page\" data-id=\"14271\"> marketing prin e-mail <\/a>nu \u0219i-a pierdut niciodat\u0103 relevan\u021ba datorit\u0103 eficien\u021bei sale. <\/p>\n\n\n\n<p>Dup\u0103 cum spun majoritatea marketerilor, marketingul prin e-mail este \u00eenc\u0103 unul dintre <strong>cel mai simplu \u0219i mai eficient<\/strong> modalitate de a ajunge la clien\u021bi poten\u021biali cu o rat\u0103 de conversie mai mare.<\/p>\n\n\n\n<p>Nu numai asta. De asemenea, ofer\u0103 companiei dvs. oportunitatea de a vinde mai multe produse\/servicii, de a implica mai mul\u021bi clien\u021bi \u0219i de a construi credibilitatea general\u0103 a afacerii.<\/p>\n\n\n\n<p>De fapt, conform <a href=\"https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\" target=\"_blank\" rel=\"noopener\">OptiMonster<\/a>, 99% de utilizatori \u00ee\u0219i verific\u0103 e-mailurile \u00een fiecare zi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este Email Marketing<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1-683x1024.png\" alt=\"\" class=\"wp-image-20851\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>Marketingul prin e-mail este definit din punct de vedere tehnic ca o strategie de marketing digital care implic\u0103 trimiterea de mesaje comerciale sau materiale promo\u021bionale c\u0103tre un grup de persoane prin e-mail.&nbsp;<\/p>\n\n\n\n<p>Scopul marketingului prin e-mail este de a promova un produs sau serviciu, de a dezvolta con\u0219tientizarea m\u0103rcii sau de a stabili rela\u021bii cu clien\u021bii poten\u021biali sau existen\u021bi.<\/p>\n\n\n\n<p>De\u0219i defini\u021bia marketingului prin e-mail poate p\u0103rea larg\u0103, <a href=\"https:\/\/www.linkedin.com\/in\/chasedimond\/\" target=\"_blank\" rel=\"noopener\">Chase Dimond <\/a>postat pe o postare pe LinkedIn care spune \u201eMarketingul prin e-mail este ca \u00eent\u00e2lnirea\u201d.&nbsp;<\/p>\n\n\n\n<p>Pentru a v\u0103 ajuta s\u0103 \u00een\u021belege\u021bi cum func\u021bioneaz\u0103 marketingul prin e-mail, el a localizat urm\u0103toarele lucruri pe care le face\u021bi atunci c\u00e2nd \u00eencepe\u021bi s\u0103 face\u021bi marketing prin e-mail, ceea ce este ca o \u00eent\u00e2lnire:<\/p>\n\n\n\n<p><strong>\u00cei contacta\u021bi (email trimis): <\/strong>V\u0103 adresa\u021bi clien\u021bilor poten\u021biali \u0219i \u00eei face\u021bi s\u0103 se simt\u0103 aprecia\u021bi pentru c\u0103 fac parte din lista dvs. de coresponden\u021b\u0103.<\/p>\n\n\n\n<p><strong>Ei cred c\u0103 e\u0219ti interesant (linie de subiect):<\/strong> Primele impresii sunt importante, iar un subiect captivant \u0219i interesant le poate capta aten\u021bia.<\/p>\n\n\n\n<p><strong>Te prezin\u021bi (con\u021binutul e-mailului):<\/strong> \u00centr-un mesaj sincer \u0219i prietenos, v\u0103 prezenta\u021bi pe dvs., compania dvs. \u0219i cum pute\u021bi ajuta.<\/p>\n\n\n\n<p><strong>\u00cei \u00eentrebi la o \u00eent\u00e2lnire (CTA): <\/strong>Scopul principal al e-mailului dvs. este de a-i atrage s\u0103 ia m\u0103suri cu un \u00eendemn clar. Acela\u0219i lucru ca s\u0103 le ceri s\u0103 spun\u0103 DA.<\/p>\n\n\n\n<p><strong>Accept\u0103 (cump\u0103r\u0103): <\/strong>Succesul este atunci c\u00e2nd accept\u0103 oferta ta \u0219i fac o achizi\u021bie.<\/p>\n\n\n\n<p>Dac\u0103 a\u021bi fost la o \u00eent\u00e2lnire, probabil c\u0103 pute\u021bi face marketing prin e-mail!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/chasedimond_email-marketing-is-like-dating-you-contact-activity-7026329118703050752-QpEE\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/chasedimond_email-marketing-is-like-dating-you-contact-activity-7026329118703050752-QpEE\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cele 6 componente principale ale marketingului prin e-mail<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing-683x1024.png\" alt=\"\" class=\"wp-image-20847\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>\u00cembun\u0103t\u0103\u021birea jocului de marketing prin e-mail nu are o formul\u0103 perfect\u0103 pentru a v\u0103 asigura c\u0103, \u00een cele din urm\u0103, va avea succes, dar exist\u0103 componente cheie pe care trebuie s\u0103 le verifica\u021bi pentru a oferi afacerii dvs. \u0219anse mai mari de succes al marketingului prin e-mail.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/matospadilla\/\" target=\"_blank\" rel=\"noopener\">Reynier Matos Padilla<\/a>, Manager de produs pentru comer\u021bul electronic, a men\u021bionat 6 componente principale de care ar trebui s\u0103 fi\u021bi aten\u021bi atunci c\u00e2nd \u00eencepe\u021bi marketingul prin e-mail.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Livrabilitate<\/strong> (E-mailul dvs. ajunge \u00een c\u0103su\u021bele de e-mail ale poten\u021bialilor dvs.?)<\/li>\n<\/ol>\n\n\n\n<p>Livrarea depinde de reputa\u021bia, autentificarea, con\u021binutul \u0219i implicarea dvs.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Reputatie<\/strong> (Care este scorul t\u0103u bazat pe istoricul \u0219i comportamentul e-mailurilor?)&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>O bun\u0103 reputa\u021bie \u00eenseamn\u0103 o capacitate de livrare mai mare.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Autentificare <\/strong>(V\u0103 verifica\u021bi identitatea c\u00e2nd trimite\u021bi e-mailuri?)<\/li>\n<\/ol>\n\n\n\n<p>Utiliza\u021bi SPF, DKIM \u0219i DMARC pentru a preveni falsificarea sau phishingul.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Con\u0163inut&nbsp; <\/strong>(Ce mesaj le scrii abona\u021bilor t\u0103i?)<\/li>\n<\/ol>\n\n\n\n<p>Con\u021binutul t\u0103u ar trebui s\u0103 fie relevant, valoros \u0219i captivant, altfel oamenilor nici nu le va p\u0103sa de ceea ce spui. Urma\u021bi cele mai bune practici pentru a evita spamul sau dezabon\u0103rile.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Logodn\u0103 <\/strong>(Cum interac\u021bioneaz\u0103 abona\u021bii t\u0103i cu e-mailurile tale?)<\/li>\n<\/ol>\n\n\n\n<p>Implicare Include ratele de deschidere, clic, r\u0103spuns \u0219i redirec\u021bionare. Astfel, o rat\u0103 de implicare ridicat\u0103 \u00eenseamn\u0103 c\u0103 c\u00e2\u0219tiga\u021bi \u00eencredere \u0219i interes ridicat.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li><strong>Lista\u021bi igiena <\/strong>(\u00ce\u021bi men\u021bii lista curat\u0103 \u0219i actualizat\u0103 prin eliminarea abona\u021bilor invalidi, inactivi sau neinteresa\u021bi?)<\/li>\n<\/ol>\n\n\n\n<p>Re\u021bine\u021bi c\u0103 o list\u0103 curat\u0103 \u00cembun\u0103t\u0103\u021be\u0219te capacitatea de livrare prin reducerea respingurilor, spam-ului sau dezabon\u0103rii. De asemenea, pute\u021bi utiliza instrumente precum servicii de verificare sau campanii de re-implicare.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/matospadilla_emailmarketing-deliverability-listhygiene-activity-7038645494809579520-lQVa\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/matospadilla_emailmarketing-deliverability-listhygiene-activity-7038645494809579520-lQVa\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Cele 5 etape ale marketingului prin e-mail pentru comer\u021bul electronic<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2-683x1024.png\" alt=\"\" class=\"wp-image-20849\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>Marketingul prin e-mail necesit\u0103 un proces pas cu pas pentru a v\u0103 asigura c\u0103 marketingul prin e-mail va avea succes \u00een transformarea oamenilor \u00een clien\u021bi.&nbsp;<\/p>\n\n\n\n<p>F\u0103r\u0103 cuno\u0219tin\u021bele despre cum s\u0103 v\u0103 organiza\u021bi procesele pentru a face marketingul prin e-mail s\u0103 func\u021bioneze, v\u0103 va fi mai greu s\u0103 v\u0103 a\u0219tepta\u021bi la o rat\u0103 de conversie ridicat\u0103.<\/p>\n\n\n\n<p>Cel mai r\u0103u scenariu care s-ar putea \u00eent\u00e2mpla este c\u0103 s-ar putea chiar s\u0103 sf\u00e2r\u0219e\u0219ti prin a-\u021bi arunca doar banii f\u0103r\u0103 returnare.<\/p>\n\n\n\n<p>Deci, iat\u0103 cele 5 etape ale marketingului prin e-mail pentru comer\u021bul electronic <a href=\"https:\/\/www.linkedin.com\/in\/adamkitchen1\/\" target=\"_blank\" rel=\"noopener\">Adam Buc\u0103t\u0103ria<\/a> acesta ar putea fi ghidul t\u0103u cu marketingul prin e-mail:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Livrabilitate<\/h3>\n\n\n\n<p>Livrarea este definit\u0103 ca trimiterea e-mailului dvs. \u00een c\u0103su\u021ba de e-mail a abona\u021bilor.<\/p>\n\n\n\n<p><em>Nu po\u021bi vinde oamenilor dac\u0103 ei nu v\u0103d.<\/em><\/p>\n\n\n\n<p>De aceea, livrarea trebuie s\u0103 fie punctul central al strategiei tale de marketing prin e-mail. Dac\u0103 mesajele tale ajung la spam-ul destinatarilor t\u0103i, te va face s\u0103-\u021bi pierzi reputa\u021bia \u0219i nimeni nu le poate citi vreodat\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Maparea c\u0103l\u0103toriei clien\u021bilor&nbsp;<\/h3>\n\n\n\n<p>Customer Journey Mapping este o tehnic\u0103 de vizualizare \u0219i \u00een\u021belegere a experien\u021bei clien\u021bilor dvs. atunci c\u00e2nd interac\u021biona\u021bi cu produsele, serviciile sau marca oferite.<\/p>\n\n\n\n<p>C\u0103l\u0103toria clientului este \u00eemp\u0103r\u021bit\u0103 \u00een 3 domenii principale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Considerent \u00eenainte de cump\u0103rare<\/li>\n\n\n\n<li>Post-cump\u0103rare<\/li>\n\n\n\n<li>Risc de retragere\/clien\u021bi dec\u0103zu\u021bi<\/li>\n<\/ul>\n\n\n\n<p>Trebuie s\u0103 \u00een\u021belege\u021bi \u0219i s\u0103 vorbi\u021bi cu clien\u021bii \u0219i s\u0103 \u00eenv\u0103\u021ba\u021bi cum s\u0103 utiliza\u021bi datele pentru a v\u0103 conecta cu ei \u00een fiecare etap\u0103 diferit aici.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Analiza datelor&nbsp;<\/h3>\n\n\n\n<p>Analiza datelor se poate face cu ajutorul unor valori importante pentru comer\u021bul electronic care v\u0103 pot oferi informa\u021bii care v\u0103 vor fi utile pentru a urm\u0103ri succesul dvs. prin e-mail.&nbsp;<\/p>\n\n\n\n<p>De\u0219i asta nu este tot. O \u00een\u021belegere mai profund\u0103 a tipului de produs pe care \u00eel oferi\u021bi \u0219i a comportamentului clien\u021bilor dvs. fa\u021b\u0103 de produs are un impact uria\u0219 asupra analizei datelor dvs. \u00een ceea ce prive\u0219te c\u00e2nd s\u0103 trimite\u021bi e-mailuri \u0219i c\u00e2nd nu.<\/p>\n\n\n\n<p>Fiecare brand are clien\u021bi care au comportamente de cump\u0103rare diferite care trebuie luate \u00een considerare.<\/p>\n\n\n\n<p>Cineva care cump\u0103r\u0103 verighete poate avea nevoie de o secven\u021b\u0103 de hr\u0103nire mai lung\u0103 dec\u00e2t cineva care cump\u0103r\u0103 pudr\u0103 de proteine.<\/p>\n\n\n\n<p>\u00cen plus, consumatorii fac, de asemenea, o schimbare \u00een puncte diferite pentru fiecare produs.<\/p>\n\n\n\n<p>Dac\u0103 nu intra\u021bi \u00een profunzime \u00een date, mesajele dvs. pot ajunge la clien\u021bi la momentul nepotrivit \u0219i pot fi ineficiente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategie&nbsp;<\/h3>\n\n\n\n<p>Strategia este planul t\u0103u de ac\u021biune de marketing. F\u0103r\u0103 niciun plan, po\u021bi fi obligat s\u0103 e\u0219uezi.<\/p>\n\n\n\n<p>Deci alege\u021bi s\u0103 elabora\u021bi o strategie \u0219i s\u0103 v\u0103 pune\u021bi viziunea \u00een ac\u021biune. \u0218i dac\u0103 acum v\u0103 afla\u021bi \u00eentr-o pozi\u021bie puternic\u0103 pentru a v\u0103 construi strategia pe baze solide, \u00eencepe\u021bi cu automatizarea e-mailului\/SMS.<\/p>\n\n\n\n<p>Acest tip de marketing ar trebui s\u0103 fie prioritatea la \u00eenceput \u00eenainte de a trece la campanii, odat\u0103 ce a\u021bi atins un nivel decent de trafic \u0219i audien\u021b\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Raportare \u0219i testare&nbsp;<\/h3>\n\n\n\n<p>Raportarea \u0219i testarea v\u0103 pot ajuta s\u0103 v\u0103 asigura\u021bi c\u0103 tot ceea ce a\u021bi f\u0103cut este pe drumul cel bun!<\/p>\n\n\n\n<p>Urm\u0103ri\u021bi cu rigurozitate KPI-urile de e-mail\/SMS definite \u0219i angaja\u021bi-v\u0103 s\u0103 v\u0103 testa\u021bi configura\u021bia actual\u0103 \u00een c\u0103utarea unei \u00eembun\u0103t\u0103\u021biri infinite.<\/p>\n\n\n\n<p>Treaba ta nu este niciodat\u0103 terminat\u0103 \u0219i mereu exist\u0103 ini\u021biative noi la care s\u0103 lucrezi.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/adamkitchen1_emailmarketing-klaviyo-ecommerce-activity-7038531866429124609-HARd\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/adamkitchen1_emailmarketing-klaviyo-ecommerce-activity-7038531866429124609-HARd\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cele 5 motive pentru a folosi marketingul prin e-mail<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing-683x1024.png\" alt=\"\" class=\"wp-image-20845\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>Marketingul prin e-mail este un instrument puternic pentru afacerile de comer\u021b electronic conform <a href=\"https:\/\/www.linkedin.com\/in\/samikshagarg9\/\" target=\"_blank\" rel=\"noopener\">Samiksha Garg<\/a>. \u00cen postarea ei, ea a men\u021bionat 5 motive principale pentru care trebuie s\u0103 utiliza\u021bi marketingul prin e-mail.<\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva motive pentru care:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publicul vizat<\/h3>\n\n\n\n<p>Marketingul prin e-mail ofer\u0103 companiilor posibilitatea de a-\u0219i adapta mesajele la anumite grupuri de clien\u021bi, pe baza datelor demografice, a comportamentelor sau a interac\u021biunilor anterioare cu compania.&nbsp;<\/p>\n\n\n\n<p>De exemplu, companiile pot trimite e-mailuri promo\u021bionale clien\u021bilor care au f\u0103cut o achizi\u021bie \u00een trecut sau celor care \u0219i-au abandonat co\u0219urile de cump\u0103r\u0103turi.<\/p>\n\n\n\n<p>Campaniile de marketing prin e-mail pot fi extrem de personalizate \u0219i relevante pentru destinatar prin \u021bintirea unor segmente specifice de clien\u021bi.<\/p>\n\n\n\n<p>Acest lucru cre\u0219te \u0219ansele ca clientul s\u0103 interac\u021bioneze cu e-mailul \u0219i s\u0103 ia ac\u021biunea dorit\u0103, cum ar fi efectuarea unei achizi\u021bii sau vizitarea site-ului web al companiei.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eficient din punct de vedere al costurilor<\/h3>\n\n\n\n<p>Unul dintre avantajele marketingului prin e-mail fa\u021b\u0103 de alte canale de marketing este rentabilitatea acestuia.&nbsp;<\/p>\n\n\n\n<p>\u00cen compara\u021bie cu metodele tradi\u021bionale de publicitate, cum ar fi imprimarea sau TV, marketingul prin e-mail poate fi mult mai accesibil, ceea ce \u00eenseamn\u0103 c\u0103 poate fi o op\u021biune excelent\u0103 pentru afaceri de toate dimensiunile, de la startup-uri mici la corpora\u021bii mari.<\/p>\n\n\n\n<p>Deoarece marketingul prin e-mail nu necesit\u0103 costuri costisitoare de imprimare sau produc\u021bie, companiile pot investi mai mult din bugetul lor \u00een crearea de con\u021binut de \u00eenalt\u0103 calitate, care rezoneaz\u0103 cu publicul \u021bint\u0103.&nbsp;<\/p>\n\n\n\n<p>\u00cen plus, multe platforme de marketing prin e-mail ofer\u0103 planuri de pre\u021buri care se bazeaz\u0103 pe num\u0103rul de abona\u021bi sau de e-mailuri trimise, permi\u021b\u00e2nd companiilor s\u0103-\u0219i extind\u0103 campaniile pe m\u0103sur\u0103 ce cresc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u0103surabil<\/h3>\n\n\n\n<p>Campaniile de marketing prin e-mail ofer\u0103 companiilor analize detaliate care le permit s\u0103 urm\u0103reasc\u0103 \u0219i s\u0103-\u0219i m\u0103soare performan\u021ba.&nbsp;<\/p>\n\n\n\n<p>Aceste date pot fi incredibil de valoroase pentru companii, deoarece ofer\u0103 informa\u021bii despre modul \u00een care clien\u021bii interac\u021bioneaz\u0103 cu marca \u0219i campaniile lor.<\/p>\n\n\n\n<p>Urm\u0103rind valori precum ratele de deschidere, ratele de clic \u0219i ratele de conversie, companiile pot vedea ce e-mailuri rezoneaz\u0103 cu publicul lor \u0219i care nu.&nbsp;<\/p>\n\n\n\n<p>Aceste date pot fi apoi utilizate pentru a optimiza campaniile viitoare, cum ar fi prin ajustarea subiectului sau a \u00eendemnului sau prin testarea diferitelor elemente de mesaje \u0219i design.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Automatizare<\/h3>\n\n\n\n<p>Platformele de marketing prin e-mail ofer\u0103 companiilor capacitatea de a-\u0219i automatiza campaniile de e-mail.&nbsp;<\/p>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 c\u0103 companiile pot programa e-mailuri pentru a fi trimise la anumite ore sau declan\u0219ate de anumite evenimente, cum ar fi un client care face o achizi\u021bie sau \u00ee\u0219i abandoneaz\u0103 co\u0219ul.<\/p>\n\n\n\n<p>Automatizarea campaniilor de e-mail poate economisi companiilor o cantitate semnificativ\u0103 de timp \u0219i resurse, deoarece nu mai trebuie s\u0103 trimit\u0103 manual fiecare e-mail sau s\u0103-\u0219i segmenteze lista de e-mail.&nbsp;<\/p>\n\n\n\n<p>\u00cen schimb, companiile pot configura fluxuri de lucru automate care s\u0103 livreze mesaje direc\u021bionate c\u0103tre clien\u021bi la momentul potrivit, f\u0103r\u0103 a necesita niciun efort suplimentar din partea echipei de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personalizare<\/h3>\n\n\n\n<p>Marketingul prin e-mail permite companiilor s\u0103 \u00ee\u0219i personalizeze comunic\u0103rile cu clien\u021bii.&nbsp;<\/p>\n\n\n\n<p>Acestea pot include lucruri precum folosirea numelui destinatarului \u00een linia de subiect sau \u00een corpul e-mailului, adaptarea con\u021binutului e-mailului pentru a se potrivi cu interesele destinatarului sau chiar oferirea de oferte sau promo\u021bii personalizate.<\/p>\n\n\n\n<p>\u00cen general, marketingul prin e-mail poate fi un instrument puternic pentru afacerile de comer\u021b electronic, ajut\u00e2ndu-le s\u0103 ajung\u0103 la un public \u021bint\u0103, s\u0103 economiseasc\u0103 timp \u0219i bani \u0219i s\u0103 \u00ee\u0219i personalizeze comunic\u0103rile cu clien\u021bii.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/samikshagarg9_emailmarketing-dtc-d2c-activity-7018950335171825664-j0WE\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/samikshagarg9_emailmarketing-dtc-d2c-activity-7018950335171825664-j0WE\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 Distrugerea miturilor \u00een marketingul prin e-mail<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing-683x1024.png\" alt=\"\" class=\"wp-image-20844\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>Probabil c\u0103 a\u021bi f\u0103cut deja multe cercet\u0103ri \u00een ceea ce prive\u0219te marketingul prin e-mail \u0219i a\u021bi ajuns s\u0103 v\u0103 sim\u021bi\u021bi cople\u0219i\u021bi de tone de informa\u021bii \u00een care nu mai pute\u021bi identifica adev\u0103rul \u0219i concep\u021biile gre\u0219ite.&nbsp;<\/p>\n\n\n\n<p>Potrivit unei post\u0103ri a Sella Yoffe, exist\u0103 mai multe lucruri pe care trebuie s\u0103 le \u00een\u021belege\u021bi pentru a v\u0103 clarifica concep\u021biile gre\u0219ite despre marketingul prin e-mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rata de deschidere a e-mailului este cea mai important\u0103 valoare pentru e-mail<\/h3>\n\n\n\n<p>Speciali\u0219tii de marketing prin e-mail au acordat \u00een mod incorect prea mult\u0103 importan\u021b\u0103 pe valorile deschise ca m\u0103sur\u0103 a succesului. Cu toate acestea, adev\u0103rul este c\u0103 valorile deschise nu au fost niciodat\u0103 complet exacte.<\/p>\n\n\n\n<p>De exemplu, ac\u021biunea de deschidere \u0219i citire a unui e-mail pe MS Outlook se va \u00eenregistra ca deschis doar dac\u0103 destinatarul descarc\u0103 imaginile. \u00cen schimb, pur \u0219i simplu \u0219tergerea notific\u0103rilor dintr-o c\u0103su\u021b\u0103 de e-mail, f\u0103r\u0103 a interac\u021biona cu con\u021binutul e-mailului, poate declan\u0219a \u0219i o valoare deschis\u0103.<\/p>\n\n\n\n<p>Introducerea recent\u0103 a \u201eprelu\u0103rii imaginii\u201d de c\u0103tre Apple \u00een IOS 15 a \u00eencurcat \u0219i mai mult apele pentru platformele de e-mail. Drept urmare, companiile pot vedea o cre\u0219tere a ratelor de deschidere, dar acest lucru nu se traduce neap\u0103rat \u00eentr-o rat\u0103 de implicare sau de conversie mai mare.<\/p>\n\n\n\n<p>Valorile deschise sunt valori de implicare, nu valori de afaceri. Pentru a \u00een\u021belege cu adev\u0103rat impactul unei campanii de e-mail asupra profitului, companiile ar trebui s\u0103 se concentreze pe valori precum Venitul Per Email (RPE), care m\u0103soar\u0103 impactul de afaceri al unei campanii de e-mail.<\/p>\n\n\n\n<p>Pentru a urm\u0103ri eficacitatea programului lor de marketing prin e-mail, companiile ar trebui s\u0103 vad\u0103 tarifele deschise ca o prognoz\u0103 meteo, mai degrab\u0103 dec\u00e2t o m\u0103sur\u0103 definitiv\u0103 a succesului. \u00cen schimb, ar trebui s\u0103 foloseasc\u0103 at\u00e2t valorile de clic, c\u00e2t \u0219i cele deschise pentru a identifica tendin\u021bele \u0219i pentru a-\u0219i optimiza strategia \u00een consecin\u021b\u0103.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/sellayoffe_email-open-metrics-activity-7023641309135388673-ZIlI?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/sellayoffe_email-open-metrics-activity-7023641309135388673-ZIlI?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nu folosi cuvinte spam<\/h3>\n\n\n\n<p>\u00cen trecut, filtrarea e-mailurilor se baza \u00een mare m\u0103sur\u0103 pe identificarea anumitor cuvinte cheie sau expresii (cunoscute ca cuvinte spam) \u00een subiectul \u0219i corpul e-mailurilor.&nbsp;<\/p>\n\n\n\n<p>E-mailurile care con\u021bin cuvinte precum \u201egratuit\u201d sau \u201ereducere\u201d au fost adesea semnalate ca spam folosind diverse instrumente din cadrul platformelor de e-mail sau instrumente web externe care ar atribui un scor de spam fiec\u0103rui e-mail.<\/p>\n\n\n\n<p>Cu toate acestea, utilizarea cuvintelor spam nu mai este un factor relevant \u00een filtrarea spam-ului pentru Gmail \u0219i al\u021bi furnizori importan\u021bi de c\u0103su\u021be po\u0219tale. \u00cen schimb, Gmail ia \u00een considerare o varietate de al\u021bi factori pentru a determina dac\u0103 un e-mail este promo\u021bional \u0219i ar trebui trimis la fila Promo\u021bii.<\/p>\n\n\n\n<p>Acestea fiind spuse, utilizarea cuvintelor spam poate fi \u00eenc\u0103 relevant\u0103 \u00een anumite situa\u021bii, cum ar fi e-mailurile B2B, \u00een care filtrarea spam-ului bazat\u0103 pe cuvinte cheie este \u00eenc\u0103 utilizat\u0103. \u00cen aceste cazuri, companiile ar trebui s\u0103 \u021bin\u0103 cont de limbajul pe care \u00eel folosesc \u00een e-mailurile lor pentru a evita declan\u0219area filtrelor de spam \u0219i pentru a se asigura c\u0103 mesajele lor ajung la destinatarii viza\u021bi.<\/p>\n\n\n\n<p>\u00cen general, filtrarea e-mailurilor a evoluat dincolo de simpla scanare a cuvintelor spam \u0219i acum ia \u00een considerare o serie de al\u021bi factori pentru a determina plasarea \u0219i capacitatea de livrare a e-mailului.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-ii-dont-use-activity-7033689370846990336-SH9q?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-ii-dont-use-activity-7033689370846990336-SH9q?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Autentificarea domeniului va garanta aproape plasarea \u00een c\u0103su\u021ba de e-mail.<\/h3>\n\n\n\n<p>C\u00e2nd trimite\u021bi e-mailuri prin ESP, dac\u0103 vede\u021bi \u201eprin\u201d sau \u201e\u00een numele\u201d \u00een informa\u021biile expeditorului, \u00eenseamn\u0103 c\u0103 utiliza\u021bi un domeniu partajat \u00een loc de propriul domeniu.&nbsp;<\/p>\n\n\n\n<p>Acest lucru v\u0103 poate afecta negativ <a href=\"https:\/\/vibetrace.com\/ro\/imbunatatirea-livrarea-e-mail-ului\/\" data-type=\"post\" data-id=\"17903\">livrarea prin e-mail<\/a>f \u0219i reputa\u021bia trimiterii de e-mail.<\/p>\n\n\n\n<p>Pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi capacitatea de livrare a e-mailului \u0219i pentru a prelua controlul asupra reputa\u021biei dvs. de trimitere de e-mailuri, este important s\u0103 v\u0103 autentifica\u021bi domeniul.&nbsp;<\/p>\n\n\n\n<p>Acesta este un pas ini\u021bial crucial pentru m\u0103rci pentru a se asigura c\u0103 e-mailurile lor nu sunt semnalate ca spam sau \u00eencerc\u0103ri de phishing.<\/p>\n\n\n\n<p>Este de remarcat faptul c\u0103 fiecare domeniu poate avea o singur\u0103 \u00eenregistrare SPF, iar limita de c\u0103utare DNS este setat\u0103 la maximum 10.&nbsp;<\/p>\n\n\n\n<p>Prin urmare, este important s\u0103 verifica\u021bi acurate\u021bea \u00eenregistr\u0103rilor dvs. \u0219i pute\u021bi utiliza instrumente gratuite precum kbxscore.com pentru a face acest lucru.<\/p>\n\n\n\n<p>Prin autentificarea domeniului dvs. \u0219i asigurarea acurate\u021bei \u00eenregistr\u0103rilor dvs., v\u0103 pute\u021bi \u00eembun\u0103t\u0103\u021bi semnificativ capacitatea de livrare a e-mailului \u0219i pute\u021bi evita s\u0103 fi\u021bi semnalat ca spam sau \u00eencerc\u0103ri de phishing.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-activity-7038767271564955648-ohwr?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-activity-7038767271564955648-ohwr?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fila de promovare Gmail = Spam<\/h3>\n\n\n\n<p>Gmail a fost lansat pentru prima dat\u0103 de Google la 1 aprilie 2004. \u00cen 2013, a fost adus\u0103 o schimbare semnificativ\u0103 \u00een Inbox, prin care a fost organizat\u0103 \u00een \u0219apte categorii pentru a \u00eembun\u0103t\u0103\u021bi capacit\u0103\u021bile de filtrare \u0219i c\u0103utare.<\/p>\n\n\n\n<p>Una dintre categoriile introduse este Fila de promovare, care este dedicat\u0103 e-mail-urilor comerciale, e-mail-urilor de v\u00e2nz\u0103ri, oferte, buletine informative, oferte, e-mail-uri care includ un \u00eendemn \u0219i e-mail-uri care provin din liste de coresponden\u021b\u0103 (pe care Gmail le poate identifica ca atare).<\/p>\n\n\n\n<p>Fila Promo\u021bie = Mesaje primite<\/p>\n\n\n\n<p>Dosarul Spam din Gmail este complet separat.<\/p>\n\n\n\n<p>Fila de promovare Gmail=SPAM<\/p>\n\n\n\n<p>Un sondaj realizat de Validity a ar\u0103tat c\u0103 doar aproximativ 20% verific\u0103 fila Promo\u021bie.\u00a0<\/p>\n\n\n\n<p>Prin urmare, probabil c\u0103 nu sunt poten\u021biali cump\u0103r\u0103tori.<\/p>\n\n\n\n<p>De\u0219i este posibil s\u0103 ie\u0219i din fila Promo\u021bie, nu a\u0219 depune prea mult efort. O nou\u0103 fil\u0103 de promovare a fost lansat\u0103 \u00een 2018, cu o serie de beneficii pentru marketeri, inclusiv adnot\u0103ri Gmail.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-activity-7039469605731328000-lOQD?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-activity-7039469605731328000-lOQD?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ast\u0103zi este mult diferit\u0103 de cum au \u00eenceput lucrurile \u00eenainte, \u00een special \u00een marketing. Existenta lui\u2026 <a title=\"Conceptele de baz\u0103 ale marketingului prin e-mail\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/conceptele-de-baza-de-email-marketing\/\" aria-label=\"Cite\u0219te mai multe despre Conceptele de baz\u0103 ale marketingului prin e-mail\"> <\/a><\/p>","protected":false},"author":8,"featured_media":21274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[88,109,76],"class_list":["post-20599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-marketing-strategy","tag-linkedin","tag-social-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=20599"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/21274"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=20599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=20599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=20599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}