{"id":20567,"date":"2023-05-18T17:30:58","date_gmt":"2023-05-18T17:30:58","guid":{"rendered":"https:\/\/vibetrace.com\/?p=20567"},"modified":"2023-07-11T16:15:53","modified_gmt":"2023-07-11T16:15:53","slug":"items-per-order","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/articole-pe-comanda\/","title":{"rendered":"Articole pe Comand\u0103"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Articole pe comand\u0103 este o valoare a v\u00e2nz\u0103rilor care ofer\u0103 informa\u021bii despre activit\u0103\u021bile \u0219i comportamentul clien\u021bilor.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>\u00cen lumea comer\u021bului electronic, majoritatea companiilor caut\u0103 \u00een mod constant modalit\u0103\u021bi de a-\u0219i cre\u0219te veniturile \u0219i profitabilitatea.<\/p>\n\n\n\n<p>Afacerile de comer\u021b electronic pot ob\u021bine informa\u021bii valoroase despre comportamentul clien\u021bilor \u0219i pot lua decizii bazate pe date pentru a optimiza strategiile de v\u00e2nz\u0103ri \u0219i marketing.<\/p>\n\n\n\n<p>Afla\u021bi mai multe despre importan\u021ba articolelor pe comand\u0103, calculul acesteia \u0219i cum pute\u021bi utiliza aceast\u0103 valoare pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi performan\u021ba comer\u021bului electronic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este Articole pe comand\u0103?<\/h2>\n\n\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Defini\u021bia articolelor pe comand\u0103<\/p>\n\n\n\n<p>Articolele per comand\u0103 se refer\u0103 la num\u0103rul mediu de articole care sunt achizi\u021bionate \u00eentr-o singur\u0103 tranzac\u021bie sau comand\u0103.<\/p>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Aceast\u0103 m\u0103sur\u0103toare este utilizat\u0103 \u00een mod obi\u0219nuit \u00een industriile de retail \u0219i comer\u021bul electronic pentru a \u00een\u021belege comportamentul de cump\u0103rare al clien\u021bilor \u0219i pentru a m\u0103sura eficacitatea eforturilor de marketing \u0219i v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p>De exemplu, dac\u0103 un client plaseaz\u0103 o comand\u0103 pentru trei articole, atunci valoarea \u201earticole pe comand\u0103\u201d pentru tranzac\u021bia respectiv\u0103 este 3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Valoarea Articolelor pe comand\u0103 este aceea\u0219i cu Unit\u0103\u021bile pe tranzac\u021bie?<\/h3>\n\n\n\n<p>&#8220;<strong>Articole pe comand\u0103<\/strong>&quot; \u0219i &quot;<strong>unit\u0103\u021bi pe tranzac\u021bie<\/strong>\u201d sunt, \u00een general, aceea\u0219i m\u0103sur\u0103 \u0219i sunt folosite interschimbabil pentru a se referi la num\u0103rul de articole care sunt v\u00e2ndute \u00eentr-o singur\u0103 tranzac\u021bie.&nbsp;<\/p>\n\n\n\n<p>Ambele reprezint\u0103 num\u0103rul de produse sau unit\u0103\u021bi achizi\u021bionate \u00eentr-o singur\u0103 comand\u0103 sau tranzac\u021bie.<\/p>\n\n\n\n<p>Cu toate acestea, \u00een unele cazuri, \u201e<strong>unit\u0103\u021bi pe tranzac\u021bie<\/strong>\u201d se poate referi \u00een mod specific la num\u0103rul de unit\u0103\u021bi fizice v\u00e2ndute (de exemplu, articole sau produse individuale), \u00een timp ce \u201e<strong>articole pe comand\u0103<\/strong>\u201d poate include at\u00e2t articole fizice, c\u00e2t \u0219i articole digitale (de exemplu, c\u0103r\u021bi electronice, desc\u0103rc\u0103ri de muzic\u0103) sau alte articole necorporale care sunt v\u00e2ndute \u00eentr-o singur\u0103 comand\u0103 sau tranzac\u021bie.<\/p>\n\n\n\n<p>Valoare mai mare a articolelor pe comand\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De obicei, aceasta are o valoare mai mare a co\u0219ului abandonat<\/li>\n\n\n\n<li>Exist\u0103 o \u0219ans\u0103 mai mare de a cre\u0219te reten\u021bia clien\u021bilor.<\/li>\n<\/ul>\n\n\n\n<p>Indiferent de terminologia specific\u0103 utilizat\u0103, valoarea este una important\u0103 pe care o pute\u021bi urm\u0103ri, deoarece ofer\u0103 informa\u021bii despre comportamentul clien\u021bilor dvs. \u0219i poate ajuta la informarea strategiilor de cre\u0219tere a veniturilor pe tranzac\u021bie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Articole pe formul\u0103 de comand\u0103<\/h3>\n\n\n\n<p>Formula pentru calcularea articolelor pe comand\u0103 este:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-formula-1024x512.png\" alt=\"\" class=\"wp-image-20569\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-formula-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-formula-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-formula-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-formula-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-formula.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>De exemplu, dac\u0103 a\u021bi v\u00e2ndut 100 de articole \u00eentr-o zi prin 25 de comenzi, atunci articolele pe comand\u0103 ar fi:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Articole pe comand\u0103 = 100 \/ 25 = 4<\/strong><\/p>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 c\u0103, \u00een medie, clien\u021bii cump\u0103r\u0103 4 articole pe comand\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Articole pe comand\u0103 pe industrie<\/h3>\n\n\n\n<p>Iat\u0103 media articolelor pe comand\u0103 \u00een func\u021bie de industrie:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-by-industry-1024x1024.png\" alt=\"\" class=\"wp-image-20570\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-by-industry-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-by-industry-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-by-industry-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-by-industry-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-by-industry-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/items-per-order-by-industry.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sursa: Randamentul dividendelor<\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Industrie&nbsp;<\/strong><\/td><td><strong>Articole pe Comand\u0103<\/strong><\/td><\/tr><tr><td>Produse alimentare si bauturi<\/td><td>7.16<\/td><\/tr><tr><td>Comer\u021b cu mai multe m\u0103rci<\/td><td>5.29<\/td><\/tr><tr><td>Casa si Mobila<\/td><td>4.13<\/td><\/tr><tr><td>Frumuse\u021be \u0219i \u00eengrijire personal\u0103<\/td><td>3.79<\/td><\/tr><tr><td>\u00cengrijirea animalelor de companie \u0219i servicii veterinare<\/td><td>3.74<\/td><\/tr><tr><td>Lux \u0219i bijuterii<\/td><td>3.42<\/td><\/tr><tr><td>Bunuri de consum<\/td><td>3.24<\/td><\/tr><tr><td>Moda, accesorii \u0219i \u00eembr\u0103c\u0103minte<\/td><td>2.46<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Cele mai recente date ale <a href=\"https:\/\/marketing.dynamicyield.com\/benchmarks\/units-per-transaction\/\" target=\"_blank\" rel=\"noopener\">randament din dividende <\/a>din februarie 2023 ofer\u0103 informa\u021bii despre articolele medii pe comand\u0103, \u00een func\u021bie de industrie.<\/p>\n\n\n\n<p>Dup\u0103 cum se arat\u0103 \u00een tabel, industriile incluse \u00een date sunt frumuse\u021be \u0219i \u00eengrijire personal\u0103, cas\u0103 \u0219i mobilier, alimente \u0219i b\u0103uturi, \u00eengrijirea animalelor de companie \u0219i servicii veterinare, comer\u021b cu am\u0103nuntul cu mai multe m\u0103rci, mod\u0103, accesorii \u0219i \u00eembr\u0103c\u0103minte, bunuri de larg consum \u0219i lux \u0219i Bijuterii.<\/p>\n\n\n\n<p>Datele arat\u0103 c\u0103 industria alimentar\u0103 \u0219i a b\u0103uturilor are cea mai mare medie de articole pe comand\u0103, la 7,16, ceea ce indic\u0103 faptul c\u0103 clien\u021bii tind s\u0103 cumpere mai multe articole \u00eentr-o singur\u0103 comand\u0103 atunci c\u00e2nd cump\u0103r\u0103 alimente \u0219i b\u0103uturi.<\/p>\n\n\n\n<p>Casa \u0219i mobila \u0219i comer\u021bul cu am\u0103nuntul multimarc\u0103 au, de asemenea, articole medii ridicate pe comand\u0103, la 4,13 \u0219i, respectiv, 5,29, ceea ce sugereaz\u0103 c\u0103 clien\u021bii tind s\u0103 cumpere mai multe articole atunci c\u00e2nd cump\u0103r\u0103 bunuri de cas\u0103 sau de la o varietate de m\u0103rci.<\/p>\n\n\n\n<p>Pe de alt\u0103 parte, industria modei, accesoriilor \u0219i \u00eembr\u0103c\u0103mintei are o medie relativ sc\u0103zut\u0103 de articole pe comand\u0103, de 2,46, ceea ce indic\u0103 faptul c\u0103 clien\u021bii tind s\u0103 cumpere mai pu\u021bine articole \u00eentr-o singur\u0103 comand\u0103 atunci c\u00e2nd cump\u0103r\u0103 \u00eembr\u0103c\u0103minte \u0219i accesorii.&nbsp;<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Celelalte industrii din date, inclusiv frumuse\u021bea \u0219i \u00eengrijirea personal\u0103, \u00eengrijirea animalelor de companie \u0219i serviciile veterinare, bunurile de larg consum \u0219i luxul \u0219i bijuteriile, se afl\u0103 undeva \u00eentre aceste intervale.<\/p>\n\n\n\n<p>Aceste date identific\u0103 informa\u021bii valoroase despre comportamentul de cump\u0103rare al clien\u021bilor din diferite industrii \u0219i v\u0103 pot ajuta s\u0103 \u00een\u021belege\u021bi a\u0219tept\u0103rile clien\u021bilor \u0219i s\u0103 le optimiza\u021bi \u00een consecin\u021b\u0103 strategiile de v\u00e2nz\u0103ri \u0219i marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 urm\u0103ri\u021bi articolele pe comand\u0103?<\/h3>\n\n\n\n<p>Monitorizarea regulat\u0103 a articolelor pe comand\u0103 v\u0103 poate ajuta s\u0103 lua\u021bi decizii bazate pe date pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi performan\u021ba comer\u021bului electronic.<\/p>\n\n\n\n<p>Exist\u0103 mai multe instrumente disponibile pentru a urm\u0103ri articolele pe comand\u0103. Iat\u0103 c\u00e2teva op\u021biuni:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-items-per-order-1-1024x1024.png\" alt=\"\" class=\"wp-image-20573\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-items-per-order-1-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-items-per-order-1-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-items-per-order-1-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-items-per-order-1-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-items-per-order-1-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-items-per-order-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Google Analytics: <\/strong>Google Analytics este un serviciu de analiz\u0103 web gratuit pentru urm\u0103rirea tranzac\u021biilor de comer\u021b electronic, inclusiv articolele pe comand\u0103. Pute\u021bi utiliza Google Analytics pentru a urm\u0103ri num\u0103rul de articole achizi\u021bionate \u00een fiecare tranzac\u021bie \u0219i alte valori asociate, cum ar fi valoarea medie a comenzii, activ\u00e2nd urm\u0103rirea comer\u021bului electronic pe site-ul dvs.<\/p>\n\n\n\n<p><strong>Shopify: <\/strong>Shopify este o platform\u0103 de comer\u021b electronic care ofer\u0103 analize \u00eencorporate pentru a urm\u0103ri valorile cheie, inclusiv articolele pe comand\u0103. Tabloul de bord de analiz\u0103 ofer\u0103 o vedere detaliat\u0103 a performan\u021bei magazinului dvs. \u0219i pute\u021bi detalia pentru a vedea valori precum articolele medii per comand\u0103.<\/p>\n\n\n\n<p>Acestea sunt doar c\u00e2teva dintre numeroasele instrumente disponibile pentru a urm\u0103ri articolele pe comand\u0103. \u00cen func\u021bie de nevoile \u0219i bugetul dvs., este posibil s\u0103 dori\u021bi s\u0103 explora\u021bi \u0219i alte op\u021biuni.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e2t de des ar trebui s\u0103 verifica\u021bi Articole pe Valoare pentru Comand\u0103?<\/h3>\n\n\n\n<p>Frecven\u021ba verific\u0103rii articolelor pe m\u0103sura comand\u0103 depinde de dimensiunea afacerii dvs. \u0219i de volumul tranzac\u021biilor.&nbsp;<\/p>\n\n\n\n<p>\u00cen general, este o bun\u0103 practic\u0103 s\u0103 monitoriza\u021bi aceast\u0103 m\u0103sur\u0103 \u00een mod regulat, cum ar fi<strong> zilnic, s\u0103pt\u0103m\u00e2nal sau lunar<\/strong>, pentru a urm\u0103ri schimb\u0103rile \u00een comportamentul clien\u021bilor \u0219i pentru a identifica tendin\u021bele \u00een timp.<\/p>\n\n\n\n<p><strong>Zilnic sau s\u0103pt\u0103m\u00e2nal: <\/strong>Dac\u0103 ave\u021bi o afacere mic\u0103 cu volume de tranzac\u021bii mai mici, verificarea articolelor pe comand\u0103 zilnic sau s\u0103pt\u0103m\u00e2nal poate fi suficient\u0103 pentru a ob\u021bine informa\u021bii despre comportamentul clien\u021bilor \u0219i pentru a face ajust\u0103ri la strategiile de v\u00e2nz\u0103ri \u0219i marketing.&nbsp;<\/p>\n\n\n\n<p><strong>Lunar<\/strong>: Dac\u0103 nu ave\u021bi varia\u021bii mari \u00eentre s\u0103pt\u0103m\u00e2ni sau anotimpuri, o verificare lunar\u0103 ar trebui s\u0103 fie suficient\u0103.<\/p>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru cre\u0219terea ratei de conversie?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">Afla\u021bi cum s\u0103 cre\u0219te\u021bi rata de conversie cu decizii inteligente bazate pe date \u0219i folosind software-ul de automatizare de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<a class=\"gb-button gb-button-16e8d80b gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\">Cre\u0219terea conversiei<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Articole pe Calculator de comand\u0103<\/h2>\n\n\n\n<p>Dori\u021bi s\u0103 v\u0103 calcula\u021bi articolele pe comand\u0103? Utiliza\u021bi calculatorul nostru simplu de mai jos.<\/p>\n\n\n<div class=\"gb-container gb-container-ae3b4f52 simple-calculator\">\n\n<h3 class=\"wp-block-heading\" id=\"calculator\" style=\"font-size:32px\"><strong>Calculator pentru articole simple pe comand\u0103<\/strong><\/h3>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4307aaaf\">\n<div class=\"gb-grid-column gb-grid-column-8af595c2\"><div class=\"gb-container gb-container-8af595c2\">\n\n<p class=\"has-small-font-size\" style=\"letter-spacing:0px\">Num\u0103r de articole achizi\u021bionate:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"120\" id=\"input_calc1\" class=\"input\" required=\"\">\n\n\n\n<p class=\"has-small-font-size\">Num\u0103rul de comenzi<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"70\" id=\"input_calc2\" class=\"input\" required=\"\">\n\n\n\n<span class=\"gb-button gb-button-59cfcaac gb-button-text\" onclick=\"calculateResult();\">calculati<\/span>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e762286a\"><div class=\"gb-container gb-container-e762286a\">\n\n<h5 class=\"wp-block-heading has-text-align-center\"><strong>Articole pe comand\u0103<\/strong><\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-864a3611 gb-headline-text\" id=\"result_html\">= ?<\/p>\n\n\n\n<script>\n      function calculateResult() {\n        var calc1 = document.getElementById('input_calc1').value;\n        var calc2 = document.getElementById('input_calc2').value;\n        var result = (calc1 \/ calc2).toFixed(2);\n        document.getElementById('result_html').innerHTML = result + '';\n      }\n    <\/script>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lucruri importante despre articolele pe comand\u0103<\/h2>\n\n\n\n<p>Iat\u0103 c\u00e2teva lucruri importante de re\u021binut despre articolele pe comand\u0103:<\/p>\n\n\n\n<p><strong>Variaz\u0103 \u00een func\u021bie de categoria de produse:<\/strong> Articolele pe comand\u0103 pot varia \u00een func\u021bie de tipul de bunuri v\u00e2ndute. De exemplu, clien\u021bii pot cump\u0103ra mai multe produse electronice \u00eentr-o singur\u0103 comand\u0103 de articole consumabile la pre\u021b redus, cum ar fi articole de toalet\u0103, dar mai pu\u021bine articole de mare valoare, cum ar fi electronice.<\/p>\n\n\n\n<p><strong>Afecteaz\u0103 valoarea medie a comenzii: <\/strong>Varia\u021bia articolelor pe comand\u0103 este un aspect important atunci c\u00e2nd se calculeaz\u0103 valoarea medie a comenzii (AOV). Pute\u021bi s\u0103 v\u0103 cre\u0219te\u021bi AOV \u0219i s\u0103 crea\u021bi mai multe venituri pentru fiecare tranzac\u021bie prin cre\u0219terea num\u0103rului de articole pe comand\u0103.<\/p>\n\n\n\n<p><strong>Influen\u021bat de promo\u021bii \u0219i reduceri:<\/strong> Oferirea de promo\u021bii \u0219i reduceri, cum ar fi cump\u0103r\u0103 unul-ob\u021bine unul gratuit sau expediere gratuit\u0103 pentru comenzile de peste o anumit\u0103 sum\u0103, \u00eei va atrage pe clien\u021bi s\u0103 cumpere mai multe lucruri \u00eentr-o singur\u0103 tranzac\u021bie, sporind valorile articolelor pe comand\u0103.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Folosit pentru segmentarea clien\u021bilor: <\/strong>Pute\u021bi identifica grupuri de clien\u021bi care prefer\u0103 s\u0103 cumpere mai multe lucruri \u00eentr-o singur\u0103 comand\u0103, evalu\u00e2nd articolele pe datele de comand\u0103. Acesta poate fi folosit pentru a informa eforturile de marketing \u0219i v\u00e2nz\u0103ri concentrate pentru a spori num\u0103rul de articole pe comand\u0103 \u0219i veniturile generale ale companiei dvs.<\/p>\n\n\n\n<p><strong>Dezv\u0103luie ineficien\u021be opera\u021bionale:<\/strong> Clien\u021bii care plaseaz\u0103 mai multe comenzi cu doar c\u00e2teva articole pentru fiecare comand\u0103 pot sugera ineficien\u021be opera\u021bionale, cum ar fi costuri mari de transport sau timpi de livrare len\u021bi. Abordarea acestor probleme poate cre\u0219te satisfac\u021bia clien\u021bilor \u0219i poate cre\u0219te num\u0103rul de articole pe comand\u0103.<\/p>\n\n\n\n<p>Mai simplu spus, Articole pe comand\u0103 este o m\u0103sur\u0103 valoroas\u0103 care poate oferi informa\u021bii despre comportamentul clien\u021bilor dvs. \u0219i poate informa luarea deciziilor strategice pentru afacerile de comer\u021b electronic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Valori legate de Articole pe comand\u0103<\/h2>\n\n\n\n<p>Exist\u0103 mai multe valori legate de articolele per comand\u0103 pe care poate dori\u021bi s\u0103 le urm\u0103ri\u021bi:<\/p>\n\n\n<div class=\"gb-container gb-container-f80d3d7f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a56ca273\">\n<div class=\"gb-grid-column gb-grid-column-664deae2\"><div class=\"gb-container gb-container-664deae2\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>Valoarea pe via\u021b\u0103 a clientului<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">Valoarea total\u0103 estimat\u0103 a unui client pentru o afacere pe parcursul vie\u021bii<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e76bfbfb\"><div class=\"gb-container gb-container-e76bfbfb\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-b27a665c gb-headline-text\"><strong>Rata de achizi\u021bie repetat\u0103<\/strong><\/h4>\n\n\n\n<p>Procentul de clien\u021bi care fac mai multe achizi\u021bii de pe site-ul dvs.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f2770bcb\"><div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>Rata de conversie<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/\" data-type=\"post\" data-id=\"17496\">Num\u0103rul de conversii (cum ar fi efectuarea unei achizi\u021bii sau completarea unui formular) care au rezultat din campania de e-mail, \u00eemp\u0103r\u021bit la num\u0103rul de e-mailuri livrate.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a35c039c\">\n<div class=\"gb-grid-column gb-grid-column-ed88f7ec\"><div class=\"gb-container gb-container-ed88f7ec\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-367efc9a gb-headline-text\"><strong>Timp pe site<\/strong><\/h4>\n\n\n\n<p>Cantitatea de timp pe care vizitatorii o petrec pe site-ul dvs.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-597d63b3\"><div class=\"gb-container gb-container-597d63b3\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-af6fafea gb-headline-text\"><strong>Valoarea medie a comenzii<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\" data-type=\"post\" data-id=\"17832\">Suma medie cheltuit\u0103 pe tranzac\u021bie<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-6bc6fe88\"><div class=\"gb-container gb-container-6bc6fe88\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-367efc9a gb-headline-text\"><strong>Rentabilitatea investi\u021biei \u00een marketing<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rentabilitatea-investitiei-in-marketing\/\" data-type=\"post\" data-id=\"19507\">Rentabilitatea investi\u021biei \u00eentr-o campanie de marketing sau de publicitate<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Cu o strategie adecvat\u0103, ve\u021bi putea cre\u0219te comenzile clien\u021bilor dvs. pe site-ul dvs., dar trebuie, de asemenea, s\u0103 re\u021bine\u021bi c\u0103 este o op\u021biune bun\u0103 pentru a v\u0103 u\u0219ura munca \u00een promovarea afacerii dvs. printr-o automatizare adecvat\u0103.<\/p>\n\n\n\n<p>Vibetrace este aici pentru a v\u0103 ajuta s\u0103 v\u0103 atinge\u021bi obiectivele cu puterea unui<strong> instrument de marketing prin e-mail cu o mul\u021bime de \u0219abloane disponibile<\/strong> pentru e-mailul dvs. personalizat pentru a men\u021bine clien\u021bii implica\u021bi \u00een cump\u0103rarea mai multor articole prin upselling \u0219i cross-selling.<\/p>\n\n\n\n<p>Al\u0103tura\u021bi-v\u0103 listei de coresponden\u021b\u0103 Vibetrace \u0219i afla\u021bi mai multe informa\u021bii \u0219i actualiz\u0103ri valoroase!<\/p>","protected":false},"excerpt":{"rendered":"<p>Articole pe comand\u0103 este o valoare a v\u00e2nz\u0103rilor care ofer\u0103 informa\u021bii despre activit\u0103\u021bile \u0219i comportamentul clien\u021bilor. \u2026 <a title=\"Articole pe Comand\u0103\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/articole-pe-comanda\/\" aria-label=\"Cite\u0219te mai multe despre Items per Order\"> <\/a><\/p>","protected":false},"author":8,"featured_media":20574,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[57,89,102],"class_list":["post-20567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-marketing-definitions","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=20567"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/20574"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=20567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=20567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=20567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}