{"id":20255,"date":"2023-04-26T10:52:49","date_gmt":"2023-04-26T10:52:49","guid":{"rendered":"https:\/\/vibetrace.com\/?p=20255"},"modified":"2023-07-18T07:40:23","modified_gmt":"2023-07-18T07:40:23","slug":"checkout-abandonment-rate","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/rata-de-abandon-de-casa\/","title":{"rendered":"Rata de abandonare a comenzii"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Rata de abandonare a comenzii este o m\u0103sur\u0103 crucial\u0103 care reflect\u0103 pierderea v\u00e2nz\u0103rilor \u0219i a veniturilor pentru companiile de comer\u021b electronic.&nbsp;<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Poate fi frustrant pentru orice companie s\u0103 vad\u0103 clien\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/rata-abandonului-car\/\" data-type=\"post\" data-id=\"18038\">renun\u021b\u0103 la cas\u0103 <\/a>proces din diverse motive, inclusiv taxe ascunse, costuri mari de transport, proceduri complexe de plat\u0103 \u0219i taxe mari \u0219i taxe de servicii.<\/p>\n\n\n\n<p>Pentru a rezolva acest lucru \u0219i pentru a determina c\u00e2t de eficient \u0219i f\u0103r\u0103 probleme este pentru client procesul de finalizare a comenzii, este recomandabil s\u0103 <strong>urm\u0103ri\u021bi rata de abandon a comenzii. <\/strong><\/p>\n\n\n\n<p>Aceast\u0103 m\u0103sur\u0103toare poate oferi informa\u021bii despre modific\u0103rile care trebuie f\u0103cute pentru a \u00eencuraja clien\u021bii s\u0103-\u0219i finalizeze achizi\u021biile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este Rata de Abandon de Finalizare a Comenzii?<\/h2>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Defini\u021bia Conversion Rate<\/p>\n\n\n\n<p>Rata de abandon a comenzii se refer\u0103 la procentul de cump\u0103r\u0103tori online care adaug\u0103 articole \u00een co\u0219ul lor, dar apoi p\u0103r\u0103sesc site-ul web \u00eenainte de a finaliza achizi\u021bia chiar \u0219i dup\u0103 ce \u0219i-au introdus deja informa\u021biile.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Cu alte cuvinte, ace\u0219ti cump\u0103r\u0103tori <strong>abandoneaz\u0103 co\u0219urile de cump\u0103r\u0103turi \u00een timpul procesului de plat\u0103<\/strong>.<\/p>\n\n\n\n<p>Reducerea abandonului de cas\u0103 este un obiectiv important pentru comercian\u021bii cu am\u0103nuntul online \u0219i exist\u0103 mai multe strategii care pot ajuta. <\/p>\n\n\n\n<p>Acestea includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>simplificarea procesului de checkout<\/li>\n\n\n\n<li>oferind informa\u021bii clare despre costurile de transport \u0219i timpii de livrare<\/li>\n\n\n\n<li>oferind op\u021biuni de checkout pentru oaspe\u021bi<\/li>\n\n\n\n<li>asigurarea securit\u0103\u021bii site-ului web<\/li>\n\n\n\n<li>oferind mai multe op\u021biuni de plat\u0103.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-11-1024x651.png\" alt=\"\" class=\"wp-image-20965\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-11-1024x651.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-11-300x191.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-11-768x489.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-11-1536x977.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-11-2048x1303.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-11-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Rata de abandonare a comenzii vs Rata de abandonare a co\u0219ului<\/h3>\n\n\n\n<p>Rata de abandonare a comenzii \u0219i rata abandonului co\u0219ului de cump\u0103r\u0103turi sunt dou\u0103 valori care sunt adesea confundate \u00eentre ele \u00een lumea comer\u021bului electronic.<\/p>\n\n\n\n<p><strong>Rata abandonului co\u0219ului<\/strong> se refer\u0103 la procentul de utilizatori care adaug\u0103 articole \u00een co\u0219ul lor, dar p\u0103r\u0103sesc site-ul web f\u0103r\u0103 a finaliza achizi\u021bia. <\/p>\n\n\n\n<p>Acest lucru se poate \u00eent\u00e2mpla \u00een orice moment \u00een timpul c\u0103l\u0103toriei de cump\u0103r\u0103turi, cum ar fi atunci c\u00e2nd utilizatorul navigheaz\u0103, compar\u0103 pre\u021burile sau chiar \u00een timpul procesului de finalizare a achizi\u021biei.<\/p>\n\n\n\n<p><strong>Rata de abandon a comenzii,<\/strong> pe de alt\u0103 parte, m\u0103soar\u0103 \u00een mod specific procentul de utilizatori care abandoneaz\u0103 procesul de plat\u0103 dup\u0103 ini\u021bierea acestuia. <\/p>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 c\u0103 au ajuns deja la punctul \u00een care \u0219i-au introdus informa\u021biile de livrare \u0219i plat\u0103, dar nu au finalizat achizi\u021bia.<\/p>\n\n\n\n<p>Afla\u021bi mai multe despre abandonarea co\u0219ului <a href=\"https:\/\/vibetrace.com\/ro\/rata-abandonului-car\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/cart-abandonment-rate\/\">Aici<\/a>.<\/p>\n\n\n\n<p>Ambele abandonuri sunt cu adev\u0103rat importante \u0219i pot fi <a href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\" data-type=\"page\" data-id=\"18906\">recuperate folosind automatizarea de marketing<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formula Ratei de Abandon de Finalizare<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/checkout-abandonment-rate-formula-1024x512.png\" alt=\"\" class=\"wp-image-20283\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/checkout-abandonment-rate-formula-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/checkout-abandonment-rate-formula-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/checkout-abandonment-rate-formula-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/checkout-abandonment-rate-formula-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/checkout-abandonment-rate-formula.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pentru a calcula rata de abandon a comenzii, num\u0103rul de achizi\u021bii finalizate este \u00eemp\u0103r\u021bit la num\u0103rul total de co\u0219uri de cump\u0103r\u0103turi ini\u021biate. <\/p>\n\n\n\n<p>Procentul rezultat reprezint\u0103 propor\u021bia de cump\u0103r\u0103tori care au \u00eenceput procesul de finalizare a achizi\u021biei, dar nu \u0219i-au finalizat achizi\u021bia.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 urm\u0103ri\u021bi rata de abandonare a comenzii?<\/h3>\n\n\n\n<p>Exist\u0103 mai multe instrumente care pot fi folosite pentru a urm\u0103ri rata de abandon a pl\u0103\u021bii \u00een cas\u0103 a companiei dvs. Iat\u0103 c\u00e2teva op\u021biuni:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-checkout-abandonment-rate-1024x1024.png\" alt=\"\" class=\"wp-image-20284\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-checkout-abandonment-rate-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-checkout-abandonment-rate-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-checkout-abandonment-rate-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-checkout-abandonment-rate-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-checkout-abandonment-rate-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-checkout-abandonment-rate.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Google Analytics: <\/strong>Google Analytics este un instrument gratuit de analiz\u0103 web pentru urm\u0103rirea traficului \u0219i a activit\u0103\u021bii site-ului web, cum ar fi abandonarea pl\u0103\u021bii. Pute\u021bi urm\u0103ri num\u0103rul de comenzi ini\u021biate \u0219i de achizi\u021bii finalizate, precum \u0219i rata de abandon a comenzii, prin stabilirea obiectivelor \u0219i canalelor de urm\u0103rire.<\/p>\n\n\n\n<p><strong>Analiza platformei de comer\u021b electronic: <\/strong>Multe platforme de comer\u021b electronic, cum ar fi Shopify \u0219i Magento, includ instrumente de analiz\u0103 care pot fi utilizate pentru a urm\u0103ri rata abandonului de plat\u0103. Aceste instrumente includ adesea informa\u021bii despre num\u0103rul de comenzi ini\u021biate, tranzac\u021bii finalizate \u0219i co\u0219uri abandonate, precum \u0219i informa\u021bii despre paginile sau fazele exacte din procesul de finalizare a comenzii \u00een care clien\u021bii \u00ee\u0219i abandoneaz\u0103 co\u0219urile.<\/p>\n\n\n\n<p><strong>Software de abandonare a comenzii: <\/strong>Exist\u0103 mai multe solu\u021bii software disponibile care sunt concepute special pentru a urm\u0103ri abandonul la cas\u0103 \u0219i pentru a oferi informa\u021bii despre motivul pentru care cump\u0103r\u0103torii \u00ee\u0219i abandoneaz\u0103 c\u0103rucioarele. Aceste instrumente se integreaz\u0103 de obicei cu platformele de comer\u021b electronic \u0219i ofer\u0103 alerte \u0219i rapoarte \u00een timp real despre c\u0103rucioarele abandonate, precum \u0219i recomand\u0103ri pentru \u00eembun\u0103t\u0103\u021birea procesului de finalizare a comenzii.<\/p>\n\n\n\n<p><strong>Instrumente de analiz\u0103 ter\u021b\u0103 parte: <\/strong>\u00cen plus fa\u021b\u0103 de Google Analytics, exist\u0103 mai multe instrumente de analiz\u0103 ter\u021b\u0103 parte disponibile care pot fi utilizate pentru a urm\u0103ri rata de abandon a comenzii. Aceste instrumente pot oferi func\u021bii mai avansate \u0219i op\u021biuni de personalizare, dar pot veni \u0219i cu un cost mai mare.<\/p>\n\n\n\n<p>Indiferent de instrumentul folosit pentru a urm\u0103ri rata de abandon al pl\u0103\u021bii \u00een cas\u0103, este important s\u0103 revizui\u021bi \u0219i s\u0103 analiza\u021bi periodic datele pentru a identifica tendin\u021bele \u0219i oportunit\u0103\u021bile de \u00eembun\u0103t\u0103\u021bire.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">C\u00e2t de des ar trebui s\u0103 verifica\u021bi Rata de abandon de plat\u0103?<\/h3>\n\n\n\n<p>Se recomand\u0103 s\u0103 verifica\u021bi \u00een mod regulat rata de abandon a comenzii, <strong>cel putin o data pe saptamana<\/strong>, pentru a urm\u0103ri orice modific\u0103ri \u0219i a identifica probleme poten\u021biale. Pute\u021bi identifica rapid orice modific\u0103ri sau tendin\u021be care v\u0103 pot afecta v\u00e2nz\u0103rile monitoriz\u00e2nd \u00een mod regulat rata de abandon a comenzii,<\/p>\n\n\n\n<p>Pe l\u00e2ng\u0103 verificarea <strong>rata general\u0103 de abandon a pl\u0103\u021bii<\/strong>, poate fi, de asemenea, util s\u0103 se uite la anumite pagini sau pa\u0219i din procesul de finalizare a comenzii care ar putea cauza cel mai mult abandon.&nbsp;<\/p>\n\n\n\n<p>De exemplu, dac\u0103 un num\u0103r mare de cump\u0103r\u0103tori \u00ee\u0219i abandoneaz\u0103 co\u0219urile pe pagina de plat\u0103, poate indica c\u0103 exist\u0103 o problem\u0103 cu sistemul de procesare a pl\u0103\u021bilor care trebuie rezolvat\u0103.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calculator pentru rata de abandonare a comenzii<\/h2>\n\n\n\n<p>Dori\u021bi s\u0103 calcula\u021bi rata de abandon a comenzii? Utiliza\u021bi calculatorul nostru simplu de mai jos.&nbsp;<\/p>\n\n\n<div class=\"gb-container gb-container-ae3b4f52 simple-calculator\">\n\n<h3 class=\"wp-block-heading\" id=\"calculator\" style=\"font-size:32px\"><strong>Calculator simplu pentru rata de abandon de plat\u0103<\/strong><\/h3>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4307aaaf\">\n<div class=\"gb-grid-column gb-grid-column-8af595c2\"><div class=\"gb-container gb-container-8af595c2\">\n\n<p class=\"has-small-font-size\" style=\"letter-spacing:0px\">Num\u0103rul de achizi\u021bii finalizate:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"300\" id=\"input_calc1\" class=\"input\" required=\"\">\n\n\n\n<p class=\"has-small-font-size\">Num\u0103rul de comenzi ini\u021biate:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"350\" id=\"input_calc2\" class=\"input\" required=\"\">\n\n\n\n<span class=\"gb-button gb-button-59cfcaac gb-button-text\" onclick=\"calculateResult();\">calculati<\/span>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e762286a\"><div class=\"gb-container gb-container-e762286a\">\n\n<h5 class=\"wp-block-heading has-text-align-center\"><strong>Rata de abandonare a comenzii<\/strong><\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-864a3611 gb-headline-text\" id=\"result_html\">= ?<\/p>\n\n\n\n<script>\n      function calculateResult() {\n        var calc1 = document.getElementById('input_calc1').value;\n        var calc2 = document.getElementById('input_calc2').value;\n        var result = (calc1\/calc2*100).toFixed(2);\n        document.getElementById('result_html').innerHTML = result + '%';\n      }\n    <\/script>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Lucruri importante despre rata de abandonare a pl\u0103\u021bii<\/h2>\n\n\n\n<p>Iat\u0103 c\u00e2teva lucruri importante de re\u021binut \u00een leg\u0103tur\u0103 cu rata de abandon a comenzii:<\/p>\n\n\n\n<p><strong>Abandonarea pl\u0103\u021bii este frecvent\u0103: <\/strong>Cercet\u0103rile arat\u0103 c\u0103 rata medie de abandon a comenzii pentru site-urile de comer\u021b electronic este de aproximativ 70%. Aceasta \u00eenseamn\u0103 c\u0103 un procent mare de cump\u0103r\u0103tori care ini\u021biaz\u0103 procesul de finalizare a achizi\u021biei nu \u00ee\u0219i finalizeaz\u0103 achizi\u021bia.<\/p>\n\n\n\n<p><strong>Ratele ridicate de abandon pot indica probleme: <\/strong>O rat\u0103 mare de abandonare a comenzii poate fi un semn al problemelor cu procesul de finalizare a comenzii, cum ar fi taxe nea\u0219teptate, formulare complexe sau lungi, timpi len\u021bi de \u00eenc\u0103rcare a paginii sau probleme tehnice.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a recupera mai multe c\u0103rucioare abandonate?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta s\u0103 recupera\u021bi cel pu\u021bin 15% din c\u0103rucioarele dvs. abandonate folosind campanii omnicanal.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\">Recupera\u021bi mai multe c\u0103rucioare pierdute<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Rata de abandonare a comenzii variaz\u0103 \u00een func\u021bie de industrie:<\/strong> Rata de abandon a comenzii poate varia \u00een func\u021bie de industrie, unele industrii \u00eenregistr\u00e2nd rate mai mari dec\u00e2t altele. De exemplu, site-urile web de mod\u0103 \u0219i de c\u0103l\u0103torie tind s\u0103 aib\u0103 rate mai mari de abandon al comenzii dec\u00e2t site-urile de electronice sau de bunuri pentru cas\u0103.<\/p>\n\n\n\n<p><strong>Abandonarea pl\u0103\u021bii mobile poate fi mai mare:<\/strong> Cump\u0103r\u0103torii de pe dispozitive mobile pot avea mai multe \u0219anse s\u0103-\u0219i abandoneze c\u0103rucioarele dec\u00e2t utilizatorii de desktop, din cauza ecranelor mai mici, a timpilor mai len\u021bi de \u00eenc\u0103rcare a paginii \u0219i a altor factori. Comercian\u021bii cu am\u0103nuntul ar trebui s\u0103 se asigure c\u0103 procesul lor de achizi\u021bie este optimizat pentru utilizatorii de telefonie mobil\u0103 pentru a reduce ratele de abandon.<\/p>\n\n\n\n<p><strong>Optimizarea pl\u0103\u021bii poate \u00eembun\u0103t\u0103\u021bi ratele de conversie: <\/strong>Pute\u021bi reduce ratele de abandon \u0219i pute\u021bi cre\u0219te conversiile optimiz\u00e2nd procesul de finalizare a comenzii. Aceasta poate include simplificarea procesului de plat\u0103, furnizarea de informa\u021bii clare despre taxe \u0219i timpii de livrare, oferirea de op\u021biuni de plat\u0103 pentru oaspe\u021bi \u0219i optimizarea pentru utilizatorii de telefonie mobil\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Valori legate de rata de abandonare a comenzii<\/h2>\n\n\n\n<p>Iat\u0103 \u0219ase valori legate de rata de abandon a comenzii:<\/p>\n\n\n<div class=\"gb-container gb-container-9995b273\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-2ce94b6d\">\n<div class=\"gb-grid-column gb-grid-column-74bcd14f\"><div class=\"gb-container gb-container-74bcd14f\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>Rata de abandonare a co\u0219ului<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-abandonului-car\/\" data-type=\"post\" data-id=\"18038\">Procentul de vizitatori care adaug\u0103 produse \u00een co\u0219ul lor, dar nu finalizeaz\u0103 achizi\u021bia.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-308c7f8f\"><div class=\"gb-container gb-container-308c7f8f\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>Rata de conversie<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/\" data-type=\"post\" data-id=\"17496\">Num\u0103rul de conversii (cum ar fi efectuarea unei achizi\u021bii sau completarea unui formular) care au rezultat din campania de e-mail, \u00eemp\u0103r\u021bit la num\u0103rul de e-mailuri livrate.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-808348c8\"><div class=\"gb-container gb-container-808348c8\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>Venitul per vizitator <\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/venit-pe-vizitator\/\" data-type=\"post\" data-id=\"19619\">Valoarea veniturilor generate de fiecare vizitator al site-ului web.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-92600519\">\n<div class=\"gb-grid-column gb-grid-column-64281b7e\"><div class=\"gb-container gb-container-64281b7e\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-af6fafea gb-headline-text\"><strong>Valoarea medie a comenzii<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\" data-type=\"post\" data-id=\"17832\">Suma medie cheltuit\u0103 pe tranzac\u021bie<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-0685f366\"><div class=\"gb-container gb-container-0685f366\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-367efc9a gb-headline-text\"><strong>Rata de retentie<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-retur-client\/\" data-type=\"post\" data-id=\"18886\">Procentul de clien\u021bi care au f\u0103cut o a doua achizi\u021bie \u00eentr-un interval de timp dat.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-b65916e6\"><div class=\"gb-container gb-container-b65916e6\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e76bfbfb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>Frecven\u021ba de achizi\u021bie<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/frecventa-de-cumparare\/\" data-type=\"post\" data-id=\"19820\">M\u0103sura frecven\u021bei cu care clien\u021bii fac achizi\u021bii de la o companie.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dac\u0103 sunte\u021bi \u00een c\u0103utarea unei platforme de email marketing care este perfect\u0103 pentru afacerea dvs., lua\u021bi \u00een considerare<a href=\"https:\/\/vibetrace.com\/ro\/\"> Vibetrace <\/a>pe lista ta.<\/p>\n\n\n\n<p>Vibetrace v\u0103 poate ajuta s\u0103 trimite\u021bi <strong>e-mailuri automate<\/strong> clien\u021bilor care au l\u0103sat articole \u00een co\u0219 f\u0103r\u0103 a finaliza achizi\u021bia. Aceste e-mailuri pot include un memento al articolelor r\u0103mase \u00een co\u0219 \u0219i un \u00eendemn pentru a finaliza procesul de plat\u0103.<\/p>\n\n\n\n<p>De fapt, Vibetrace v\u0103 poate ajuta, de asemenea, s\u0103 reduce\u021bi rata de abandon a comenzii prin implementarea diferitelor strategii, cum ar fi furnizarea<strong> mesagerie personalizat\u0103 \u0219i testare A\/B pentru a v\u0103 optimiza abordarea.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Rata de abandonare a pl\u0103\u021bii este o m\u0103sur\u0103 crucial\u0103 care reflect\u0103 pierderea v\u00e2nz\u0103rilor \u0219i a veniturilor pentru... <a title=\"Rata de abandonare a comenzii\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/rata-de-abandon-de-casa\/\" aria-label=\"Cite\u0219te mai multe despre Checkout Abandonment Rate\"> <\/a><\/p>","protected":false},"author":8,"featured_media":21403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[57,89,102],"class_list":["post-20255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-marketing-definitions","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=20255"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/20255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/21403"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=20255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=20255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=20255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}