{"id":19820,"date":"2023-03-22T06:20:10","date_gmt":"2023-03-22T06:20:10","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19820"},"modified":"2023-03-31T10:50:53","modified_gmt":"2023-03-31T10:50:53","slug":"purchase-frequency","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/frecventa-de-cumparare\/","title":{"rendered":"Frecven\u021ba de achizi\u021bie"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Frecven\u021ba de achizi\u021bie este o m\u0103sur\u0103 care permite companiilor s\u0103 \u021bin\u0103 eviden\u021ba loialit\u0103\u021bii clien\u021bilor.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_bdc4f8-1f .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_bdc4f8-1f .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bdc4f8-1f .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_bdc4f8-1f .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Majoritatea companiilor se str\u0103duiesc s\u0103 men\u021bin\u0103 o frecven\u021b\u0103 bun\u0103 de achizi\u021bie, ceea ce sugereaz\u0103 c\u0103 clien\u021bii ar putea s\u0103 nu fie mul\u021bumi\u021bi sau mul\u021bumi\u021bi de prima lor achizi\u021bie. Acest tip de problem\u0103 poate duce la necesitatea unor schimb\u0103ri \u00een strategia de pre\u021b sau \u00eembun\u0103t\u0103\u021birea produsului.<\/p>\n\n\n\n<p>Cu toate acestea, aceast\u0103 m\u0103sur\u0103toare nu se limiteaz\u0103 la <a href=\"https:\/\/vibetrace.com\/ro\/scor-net-retentie\/\" data-type=\"post\" data-id=\"17933\">loialitatea clien\u021bilor<\/a>. Are un impact mai mare asupra veniturilor afacerii \u0219i asupra ratei de r\u0103scump\u0103rare a clien\u021bilor.&nbsp;<\/p>\n\n\n\n<p>Scopul este s\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\">\u00eencurajeaz\u0103 clien\u021bii s\u0103 fac\u0103 achizi\u021bii repetate<\/a> \u0219i p\u0103stra\u021bi-i, clien\u021bi fideli, deoarece acesta este un factor cheie \u00een succesul unei afaceri. <\/p>\n\n\n\n<p>Pentru a realiza acest lucru, poate fi benefic s\u0103 face\u021bi publicitate produselor care au fost achizi\u021bionate frecvent, deoarece acest lucru sugereaz\u0103 c\u0103 majoritatea clien\u021bilor le-au pl\u0103cut.<\/p>\n\n\n\n<p>Acest lucru este relevant \u00een special atunci c\u00e2nd urm\u0103ri\u021bi frecven\u021ba de achizi\u021bie a companiei dvs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este Frecven\u021ba de achizi\u021bie?<\/h2>\n\n\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Defini\u021bia Purchase Frequency<\/p>\n\n\n\n<p>Frecven\u021ba de cump\u0103rare se refer\u0103 la num\u0103rul de ori c\u00e2nd un client cump\u0103r\u0103 un produs sau serviciu de la o anumit\u0103 afacere \u00eentr-o anumit\u0103 perioad\u0103 de timp, cum ar fi o lun\u0103 sau un an.&nbsp;<\/p>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Este o valoare folosit\u0103 de companii pentru a urm\u0103ri c\u00e2t de des clien\u021bii fac achizi\u021bii repetate \u0219i pentru a evalua loialitatea clien\u021bilor.&nbsp;<\/p>\n\n\n\n<p>Afacerile pot <a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\" data-type=\"page\" data-id=\"14230\">ob\u021bine\u021bi informa\u021bii valoroase asupra comportamentului clien\u021bilor<\/a> \u0219i s\u0103 identifice zonele de \u00eembun\u0103t\u0103\u021bire a pre\u021burilor, produselor sau serviciilor lor prin m\u0103surarea frecven\u021bei de achizi\u021bie.&nbsp;<\/p>\n\n\n\n<p>\u00cen plus, urm\u0103rirea frecven\u021bei de achizi\u021bie poate fi eficient\u0103 din punct de vedere al costurilor, deoarece cump\u0103r\u0103torii repet\u0103 sunt mai accesibile dec\u00e2t clien\u021bii noi. <\/p>\n\n\n\n<p>Acest lucru se datoreaz\u0103 faptului c\u0103 clien\u021bii fideli sunt mai predispu\u0219i s\u0103-i recomande pe al\u021bii la afacere odat\u0103 ce sunt mul\u021bumi\u021bi de experien\u021ba lor, rezult\u00e2nd noi clien\u021bi poten\u021biali f\u0103r\u0103 a fi nevoie de eforturi de marketing costisitoare.<\/p>\n\n\n\n<p>Deci, dac\u0103 a\u0219tepta\u021bi cu ner\u0103bdare succesul afacerii dvs., trebuie s\u0103 \u00een\u021belege\u021bi c\u0103 cre\u0219terea frecven\u021bei de cump\u0103rare este un obiectiv important pentru companii, deoarece poate duce la venituri mai mari \u0219i la fidelizarea clien\u021bilor pe termen lung.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formula de frecven\u021b\u0103 de achizi\u021bie<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency-formula-1024x512.png\" alt=\"\" class=\"wp-image-19828\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency-formula-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency-formula-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency-formula-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency-formula-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency-formula.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aceast\u0103 formul\u0103 calculeaz\u0103 num\u0103rul mediu de c\u00e2te ori clien\u021bii fac achizi\u021bii de la o companie \u00eentr-o anumit\u0103 perioad\u0103, cum ar fi o lun\u0103 sau un an. <\/p>\n\n\n\n<p>Num\u0103rul total de comenzi este \u00eemp\u0103r\u021bit la num\u0103rul total de clien\u021bi unici care au f\u0103cut acele comenzi pentru a ajunge la frecven\u021ba de cump\u0103rare.<\/p>\n\n\n\n<p>De exemplu, dac\u0103 a\u021bi avut 500 de comenzi \u00eentr-o lun\u0103 de la 100 de clien\u021bi unici, frecven\u021ba de cump\u0103rare ar fi 5 (500 de comenzi \/ 100 de clien\u021bi unici). <\/p>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 c\u0103, \u00een medie, fiecare client a f\u0103cut 5 achizi\u021bii \u00een cursul acelei luni. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frecven\u021ba de achizi\u021bie \u00een func\u021bie de industrie<\/h3>\n\n\n\n<p>Frecven\u021ba de cump\u0103rare poate varia \u00een func\u021bie de industrie din cauza diferen\u021belor de comportament ale clien\u021bilor, ofertelor de produse \u0219i concuren\u021bei pe pia\u021b\u0103. Iat\u0103 c\u00e2teva exemple de frecven\u021b\u0103 de achizi\u021bie \u00een func\u021bie de industrie:<\/p>\n\n\n\n<p><strong>B\u0103c\u0103nie: <\/strong>\u00cen industria alimentar\u0103, frecven\u021ba de cump\u0103rare este de obicei mare, deoarece clien\u021bii trebuie s\u0103 cumpere alimente \u0219i articole de uz casnic \u00een mod regulat.<\/p>\n\n\n\n<p> Frecven\u021ba medie de achizi\u021bie \u00een aceast\u0103 industrie este \u00een jur <strong>o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103.<\/strong><\/p>\n\n\n\n<p><strong>Retail de mod\u0103: <\/strong>\u00cen industria retailului de mod\u0103, frecven\u021ba de achizi\u021bie poate varia \u00een func\u021bie de oferta de produse \u0219i de pia\u021ba \u021bint\u0103.<\/p>\n\n\n\n<p> Brandurile de fast fashion tind s\u0103 aib\u0103 o frecven\u021b\u0103 mai mare de achizi\u021bie, deoarece lanseaz\u0103 noi colec\u021bii frecvent, \u00een timp ce m\u0103rcile de lux de ultim\u0103 genera\u021bie pot avea o frecven\u021b\u0103 de achizi\u021bie mai mic\u0103 datorit\u0103 pre\u021burilor mai mari.<\/p>\n\n\n\n<p><strong>Comer\u021b electronic: <\/strong>\u00cen industria comer\u021bului electronic, frecven\u021ba achizi\u021biilor poate varia \u00een func\u021bie de tipul de produs sau serviciu oferit.<\/p>\n\n\n\n<p>De exemplu, companiile bazate pe abonament pot avea o frecven\u021b\u0103 mai mare de achizi\u021bie, deoarece clien\u021bii primesc produse sau servicii \u00een mod regulat. <\/p>\n\n\n\n<p>Afacerile care v\u00e2nd bunuri de folosin\u021b\u0103 \u00eendelungat\u0103 pot avea o frecven\u021b\u0103 mai mic\u0103 de achizi\u021bie, deoarece clien\u021bii trebuie s\u0103 fac\u0103 achizi\u021bii doar atunci c\u00e2nd produsul trebuie \u00eenlocuit sau modernizat.<\/p>\n\n\n\n<p>\u00cen\u021belegerea frecven\u021bei de achizi\u021bie \u00eentr-o anumit\u0103 industrie v\u0103 poate ajuta, \u00een calitate de proprietar de afaceri, s\u0103 lua\u021bi decizii informate cu privire la strategiile de marketing, ofertele de produse \u0219i pre\u021burile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 urm\u0103ri\u021bi frecven\u021ba de achizi\u021bie?<\/h3>\n\n\n\n<p>Exist\u0103 mai multe instrumente \u0219i metode pe care le pute\u021bi utiliza pentru a urm\u0103ri frecven\u021ba achizi\u021biilor:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-purchase-frequency-1024x1024.png\" alt=\"\" class=\"wp-image-19833\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-purchase-frequency-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-purchase-frequency-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-purchase-frequency-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-purchase-frequency-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-purchase-frequency-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-purchase-frequency.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Software de management al rela\u021biilor cu clien\u021bii (CRM):<\/strong> Software-ul CRM poate fi folosit pentru a urm\u0103ri comportamentul clien\u021bilor, inclusiv frecven\u021ba achizi\u021biilor. Multe sisteme CRM au \u00eencorporate func\u021bii de analiz\u0103 \u0219i raportare care v\u0103 permit s\u0103 urm\u0103ri\u021bi frecven\u021ba achizi\u021biilor \u00een timp.<\/p>\n\n\n\n<p><strong>Sisteme puncte de v\u00e2nzare (POS):<\/strong> Sistemele POS pot urm\u0103ri frecven\u021ba de achizi\u021bie prin captarea datelor despre tranzac\u021bii \u0219i informa\u021bii despre clien\u021bi. Pute\u021bi utiliza aceste date pentru a genera rapoarte privind frecven\u021ba achizi\u021biilor \u0219i alte valori cheie.<\/p>\n\n\n\n<p><strong>Google Analytics: <\/strong>Google Analytics poate urm\u0103ri vizitatorii site-ului web \u0219i comportamentul acestora, inclusiv frecven\u021ba achizi\u021biilor. Prin stabilirea obiectivelor \u0219i urm\u0103rirea tranzac\u021biilor de comer\u021b electronic, pute\u021bi ob\u021bine informa\u021bii despre comportamentul clien\u021bilor \u0219i frecven\u021ba achizi\u021biilor.<\/p>\n\n\n\n<p><strong>Sondaje: <\/strong>Efectuarea de sondaje pentru clien\u021bi poate ajuta, de asemenea, companiile s\u0103 urm\u0103reasc\u0103 frecven\u021ba achizi\u021biilor. \u00centreb\u00e2nd clien\u021bii c\u00e2t de des fac achizi\u021bii, pute\u021bi \u00een\u021belege mai bine comportamentul lor \u0219i pute\u021bi ajusta strategiile \u00een consecin\u021b\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e2t de des ar trebui s\u0103 verifica\u021bi Frecven\u021ba de achizi\u021bie?<\/h3>\n\n\n\n<p>Frecven\u021ba cu care ar trebui s\u0103 verifica\u021bi frecven\u021ba de achizi\u021bie depinde de diver\u0219i factori, cum ar fi dimensiunea afacerii dvs., industria \u00een care opereaz\u0103 \u0219i obiectivele pe care \u0219i le-a stabilit. <\/p>\n\n\n\n<p>\u00cen general, se recomand\u0103 s\u0103 urm\u0103ri\u021bi \u00een mod regulat frecven\u021ba achizi\u021biilor, cum ar fi <strong>s\u0103pt\u0103m\u00e2nal sau lunar<\/strong>, pentru a ob\u021bine o \u00een\u021belegere exact\u0103 \u0219i actualizat\u0103 a comportamentului clien\u021bilor.<\/p>\n\n\n\n<p>Cu toate acestea, frecven\u021ba urm\u0103ririi poate depinde \u0219i de tipul de afacere \u0219i de produsele sau serviciile pe care le ofer\u0103. <\/p>\n\n\n\n<p>De exemplu, dac\u0103 afacerea dvs. are un produs de mare valoare cu un ciclu lung de cump\u0103rare, poate fi mai potrivit s\u0103 urm\u0103ri\u021bi frecven\u021ba achizi\u021biilor pe o<strong> trimestrial sau bianual<\/strong> baz\u0103.<\/p>\n\n\n\n<p>De asemenea, este important s\u0103 re\u021bine\u021bi c\u0103 doar urm\u0103rirea frecven\u021bei de cump\u0103rare poate s\u0103 nu fie suficient\u0103 pentru a ob\u021bine o \u00een\u021belegere complet\u0103 a comportamentului clien\u021bilor. Ar trebui combinat cu alte valori, cum ar fi <a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">valoarea clientului pe durata de via\u021b\u0103 <\/a>\u0219i satisfac\u021bia clien\u021bilor, pentru a ob\u021bine o viziune holistic\u0103 asupra loialit\u0103\u021bii \u0219i re\u021binerii clien\u021bilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calculator de frecven\u021b\u0103 de achizi\u021bie<\/h2>\n\n\n\n<p>Dori\u021bi s\u0103 v\u0103 calcula\u021bi frecven\u021ba de achizi\u021bie? Utiliza\u021bi calculatorul nostru simplu de mai jos.&nbsp;<\/p>\n\n\n\n<p>O frecven\u021b\u0103 bun\u0103 de achizi\u021bie trebuie s\u0103 aib\u0103 o valoare mai mare dec\u00e2t 1 pentru o anumit\u0103 perioad\u0103 de timp.<\/p>\n\n\n<div class=\"gb-container gb-container-c4533411\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading\">Calculator pentru rata de frecven\u021b\u0103 de achizi\u021bie<\/h3>\n\n\n\n<style>\n      .input {\n        text-align: center;\n      }\n    <\/style>\n    <div class=\"container\">\n      <form action=\"\">\n<div class=\"row\">\n        <label>Numar total de comenzi: <input type=\"number\" min=\"0\" value=\"1000\" id=\"visitors\" class=\"input\" required=\"\"><\/label>\n<\/div>\n<div class=\"row\">\n        <label>Num\u0103r de clien\u021bi unici: <input type=\"number\" min=\"0\" value=\"800\" id=\"conversions\" class=\"input\" required=\"\"><\/label>\n<\/div>\n        <button type=\"button\" onclick=\"calculateConversionRate();\">calculati<\/button>\n        <br>\n        <span>Frecven\u021ba de achizi\u021bie: <span id=\"conversionRate\"><\/span><\/span>\n      <input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n    <\/div>\n    <script>\n      function calculateConversionRate() {\n        var visitors = document.getElementById('visitors').value;\n        var conversions = document.getElementById('conversions').value;\n        var conversionRate = ((visitors \/ conversions));\n        document.getElementById('conversionRate').innerHTML = conversionRate.toFixed(2) + '';\n      }\n    <\/script>\n\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lucruri importante despre frecven\u021ba de achizi\u021bie&nbsp;<\/h2>\n\n\n\n<p>Iat\u0103 c\u00e2teva lucruri importante de \u0219tiut despre frecven\u021ba de achizi\u021bie:<\/p>\n\n\n\n<p><strong>M\u0103soar\u0103 loialitatea clien\u021bilor: <\/strong>Frecven\u021ba de cump\u0103rare este o m\u0103sur\u0103 care m\u0103soar\u0103 de c\u00e2te ori a<a href=\"https:\/\/vibetrace.com\/ro\/7-dupa-conversie-imbunatatiri-pentru-retinerea-clientilor\/\" data-type=\"post\" data-id=\"1434\"> clientul face o achizi\u021bie<\/a> din afacerea dvs. \u00eentr-o anumit\u0103 perioad\u0103 de timp. O frecven\u021b\u0103 mai mare de cump\u0103rare indic\u0103 o loialitate mai mare a clien\u021bilor, \u00een timp ce o frecven\u021b\u0103 mai mic\u0103 sugereaz\u0103 c\u0103 clien\u021bii ar putea s\u0103 nu fie mul\u021bumi\u021bi sau implica\u021bi cu afacerea.<\/p>\n\n\n\n<p><strong>Ajut\u0103 la identificarea zonelor de \u00eembun\u0103t\u0103\u021bire:<\/strong> Urm\u0103rind frecven\u021ba de achizi\u021bie, pute\u021bi ob\u021bine informa\u021bii despre comportamentul clien\u021bilor \u0219i pute\u021bi identifica zonele de \u00eembun\u0103t\u0103\u021bire a pre\u021burilor, produselor sau serviciilor acestora. <\/p>\n\n\n\n<p>Folosind informa\u021bii despre comportamentul clien\u021bilor, pute\u021bi \u00eencepe s\u0103 construi\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/trebuie-sa-aiba-e-mail-automatizari-fluxuri-e-commerce\/\" data-type=\"post\" data-id=\"15169\">fluxurile de automatizare a marketingului<\/a> pentru a-i transforma \u00een clien\u021bi repeta\u021bi.<\/p>\n\n\n\n<p>De exemplu, dac\u0103 clien\u021bii nu fac achizi\u021bii repetate, poate fi un semn c\u0103 afacerea dvs. trebuie s\u0103 \u00ee\u0219i ajusteze strategia de pre\u021buri sau s\u0103 \u00ee\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 calitatea produselor.<\/p>\n\n\n\n<p><strong>Impacturi <\/strong><strong>venitul afacerii:<\/strong> Clien\u021bii repeta\u021bi sunt mai ieftin de achizi\u021bionat dec\u00e2t clien\u021bii noi \u0219i, de asemenea, tind s\u0103 cheltuiasc\u0103 mai mul\u021bi bani pe tranzac\u021bie. Prin urmare, o frecven\u021b\u0103 mai mare de achizi\u021bie poate duce la cre\u0219terea veniturilor \u0219i a profitabilit\u0103\u021bii afacerii dvs.<\/p>\n\n\n\n<p><strong>Urm\u0103rite \u00eempreun\u0103 cu alte valori: <\/strong>Frecven\u021ba de achizi\u021bie este doar o m\u0103sur\u0103 pe care o pute\u021bi utiliza pentru a m\u0103sura loialitatea \u0219i p\u0103strarea clien\u021bilor. Ar trebui urm\u0103rit\u0103 \u00eempreun\u0103 cu alte valori, cum ar fi <a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">valoarea clientului pe durata de via\u021b\u0103 <\/a>\u0219i satisfac\u021bia clien\u021bilor, pentru a ob\u021bine o \u00een\u021belegere complet\u0103 a comportamentului clien\u021bilor.<\/p>\n\n\n\n<p><strong>Variaz\u0103 \u00een func\u021bie de industrie: <\/strong>Frecven\u021ba de achizi\u021bie poate varia foarte mult \u00een func\u021bie de industrie \u0219i tip de produs. De exemplu, clien\u021bii pot face achizi\u021bii frecvente de bunuri consumabile, dar achizi\u021bii mai pu\u021bin frecvente de articole de mare valoare, cum ar fi ma\u0219ini sau electrocasnice. Prin urmare, ar trebui s\u0103 lua\u021bi \u00een considerare reperele \u0219i tendin\u021bele specifice industriei atunci c\u00e2nd urm\u0103ri\u021bi frecven\u021ba achizi\u021biilor.<\/p>\n\n\n\n<p>Mai simplu spus, frecven\u021ba achizi\u021biilor este o m\u0103sur\u0103 important\u0103 de urm\u0103rit pentru afacerea dvs., deoarece poate oferi informa\u021bii valoroase asupra comportamentului \u0219i loialit\u0103\u021bii clien\u021bilor. <\/p>\n\n\n\n<p>\u00cen\u021beleg\u00e2nd frecven\u021ba de achizi\u021bie \u0219i lu\u00e2nd m\u0103suri pentru a o \u00eembun\u0103t\u0103\u021bi, <a href=\"https:\/\/vibetrace.com\/ro\/obtine-mai-mai-comert-e-venit-cu-e-mailuri-declansate\/\" data-type=\"post\" data-id=\"1406\">pute\u021bi cre\u0219te veniturile<\/a>, s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 re\u021binerea clien\u021bilor \u0219i s\u0103 stimuleze cre\u0219terea pe termen lung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Valori legate de Frecven\u021ba de achizi\u021bie&nbsp;<\/h2>\n\n\n\n<p>Exist\u0103 mai multe valori legate de frecven\u021ba de achizi\u021bie pe care le pute\u021bi urm\u0103ri pentru a ob\u021bine informa\u021bii despre comportamentul \u0219i loialitatea clien\u021bilor. Iat\u0103 c\u00e2teva dintre cele mai importante valori:<\/p>\n\n\n<div class=\"gb-container gb-container-f80d3d7f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-f322464f\">\n<div class=\"gb-grid-column gb-grid-column-338de698\"><div class=\"gb-container gb-container-338de698\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-af6fafea gb-headline-text\"><strong>Valoarea medie a comenzii<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\" data-type=\"post\" data-id=\"17832\">Suma medie cheltuit\u0103 pe tranzac\u021bie<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-80e5c22e\"><div class=\"gb-container gb-container-80e5c22e\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>Valoarea pe via\u021b\u0103 a clientului<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">Valoarea total\u0103 estimat\u0103 a unui client pentru o afacere pe parcursul vie\u021bii<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1e4d17c6\"><div class=\"gb-container gb-container-1e4d17c6\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>Timp \u00eentre achizi\u021bii<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/timp-intre-achizitii\/\" data-type=\"post\" data-id=\"19822\">Durata medie de timp care se scurge \u00eentre comenzile unui client<\/a>.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-3759fcdd\">\n<div class=\"gb-grid-column gb-grid-column-eb5694a0\"><div class=\"gb-container gb-container-eb5694a0\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-b27a665c gb-headline-text\"><strong>Rata de achizi\u021bie repetat\u0103<\/strong><\/h4>\n\n\n\n<p>Procentul de clien\u021bi care fac mai multe achizi\u021bii de pe site-ul dvs.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-46117408\"><div class=\"gb-container gb-container-46117408\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>Rata de abandon<\/strong><\/h4>\n\n\n\n<p>Procentul de clien\u021bi care \u00eenceteaz\u0103 s\u0103 mai foloseasc\u0103 un produs sau serviciu \u00eentr-o anumit\u0103 perioad\u0103 de timp.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7b4c6cab\"><div class=\"gb-container gb-container-7b4c6cab\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>Scorul de satisfac\u021bie a clien\u021bilor<\/strong><\/h4>\n\n\n\n<p>M\u0103sura c\u00e2t de mul\u021bumi\u021bi sunt clien\u021bii cu produsele sau serviciile unei companii.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Vibetrace ofer\u0103 mai multe metode pentru a cre\u0219te frecven\u021ba de achizi\u021bie, inclusiv oferirea clien\u021bilor<strong> experien\u021be personalizate \u0219i captivante<\/strong> pentru a spori loialitatea clien\u021bilor \u0219i pentru a \u00eencuraja mai multe achizi\u021bii.<\/p>\n\n\n\n<p>\u00cen plus, o modalitate eficient\u0103 de a aduce \u00eenapoi clien\u021bii pierdu\u021bi este prin e-mail marketing, oferind reduceri \u0219i promo\u021bii exclusive pentru urm\u0103toarea lor achizi\u021bie.<\/p>","protected":false},"excerpt":{"rendered":"<p>Frecven\u021ba de cump\u0103rare este o m\u0103sur\u0103 care permite companiilor s\u0103 \u021bin\u0103 eviden\u021ba loialit\u0103\u021bii clien\u021bilor. Cel mai \u2026 <a title=\"Frecven\u021ba de achizi\u021bie\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/frecventa-de-cumparare\/\" aria-label=\"Cite\u0219te mai multe despre Purchase Frequency\"> <\/a><\/p>","protected":false},"author":8,"featured_media":20544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[57,89,102],"class_list":["post-19820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-marketing-definitions","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=19820"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/20544"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=19820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=19820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=19820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}