{"id":19766,"date":"2023-03-09T11:44:38","date_gmt":"2023-03-09T11:44:38","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19766"},"modified":"2023-04-18T08:31:28","modified_gmt":"2023-04-18T08:31:28","slug":"how-to-increase-your-online-fashion-stores-conversion-rates-a-full-guide","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/cum-sa-cresteti-magazinele-de-moda-online-ratele-de-conversie-un-ghid-complet\/","title":{"rendered":"Cum s\u0103 cre\u0219te\u021bi ratele de conversie ale magazinului dvs. de mod\u0103 online \u2013 Un ghid complet"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00cen 2022, pia\u021ba global\u0103 a comer\u021bului electronic de mod\u0103 a fost evaluat\u0103 la<a href=\"https:\/\/www.thebusinessresearchcompany.com\/report\/fashion-ecommerce-global-market-report#:~:text=The%20global%20fashion%20e%2Dcommerce,least%20in%20the%20short%20term.\" target=\"_blank\" rel=\"noopener\"> $744,4 miliarde<\/a>. Cu toate acestea, este de a\u0219teptat ca acest num\u0103r s\u0103 creasc\u0103 cu 10,31 TP3T (cu o evaluare de $821,19 miliarde) \u00een anul urm\u0103tor.<\/p>\n\n\n\n<p>Cu aceast\u0103 rat\u0103 de cre\u0219tere, poate fi dificil pentru brandurile de mod\u0103 emergente s\u0103 se disting\u0103 \u00een spa\u021biul digital.<\/p>\n\n\n\n<p>Av\u00e2nd \u00een vedere acest lucru, magazinele emergente trebuie s\u0103 ia ini\u021biativ\u0103 pentru a ie\u0219i \u00een eviden\u021b\u0103, ceea ce necesit\u0103 a fi la curent cu tendin\u021bele pie\u021bei, precum \u0219i a cunoa\u0219te pozi\u021bia magazinului \u00een spa\u021biul modei online.<\/p>\n\n\n\n<p>O modalitate de a face acest lucru este prin m\u0103surarea valorilor de succes, care includ raportul venitului net, rentabilitatea investi\u021biei (ROI), rata de respingere \u0219i <a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/\" data-type=\"post\" data-id=\"17496\">Rata de conversie<\/a>.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_a107c3-2c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_a107c3-2c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_a107c3-2c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_a107c3-2c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Ce este rata de conversie, de fapt?<\/h2>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/\" data-type=\"post\" data-id=\"17496\">Rata de conversie<\/a> m\u0103soar\u0103 num\u0103rul de clien\u021bi poten\u021biali care sunt converti\u021bi \u00een clien\u021bi. Pute\u021bi calcula aceast\u0103 valoare \u00eemp\u0103r\u021bind num\u0103rul de clien\u021bi la num\u0103rul total de vizitatori.<\/p>\n\n\n\n<p><strong><em>Rata de conversie<\/em><\/strong> = (Num\u0103r de clien\u021bi \/ Total de vizitatori) x 100<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-889a0414\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" class=\"gb-image gb-image-889a0414\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-1.png\" alt=\"\" title=\"rata-de-conversie-formula-1\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-1.png 1200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-1-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-1-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-1-768x384.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ce m\u0103soar\u0103 rata de conversie?<\/h3>\n\n\n\n<p>Aceast\u0103 m\u0103sur\u0103toare este critic\u0103, deoarece v\u0103 informeaz\u0103 despre succesul campaniilor dvs. de marketing. \u00cen esen\u021b\u0103, mai multe conversii \u00eenseamn\u0103 c\u0103 marca dvs. are performan\u021be bune, \u00een timp ce un num\u0103r sc\u0103zut arat\u0103 c\u0103 eforturile dvs. de marketing trebuie \u00eembun\u0103t\u0103\u021bite.<\/p>\n\n\n\n<p>Dac\u0103 dori\u021bi s\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\" data-type=\"page\" data-id=\"111\">cre\u0219te rata de conversie<\/a> din magazinul dvs. de mod\u0103, exist\u0103 dou\u0103 lucruri pe care trebuie s\u0103 le ave\u021bi \u00een vedere: tendin\u021bele pie\u021bei \u0219i strategiile de optimizare a conversiilor. Acest ghid v\u0103 va informa cu privire la tot ce trebuie s\u0103 \u0219ti\u021bi despre cre\u0219terea v\u00e2nz\u0103rilor.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">O privire de ansamblu asupra industriei modei \u2013 O c\u0103l\u0103torie complet\u0103 c\u0103tre digitalizare<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Originea modei: epoca primordial\u0103 a \u00eembr\u0103c\u0103mintei personalizate<\/h3>\n\n\n\n<p>Originea industriei modei dateaz\u0103 din 1826 c\u00e2nd Charles Frederick Worth a devenit primul creator de mod\u0103 din lume. El a fost pionier \u00een tradi\u021bia caselor de mod\u0103, care a revolu\u021bionat v\u00e2nzarea de \u00eembr\u0103c\u0103minte, \u00eenc\u0103l\u021b\u0103minte \u0219i accesorii.<\/p>\n\n\n\n<p>Era modei Worth s-a \u00eenv\u00e2rtit \u00een jurul cre\u0103rii de modele personalizate \u0219i de rochii personalizate, create unic pentru clien\u021bii individuali. Aceast\u0103 tendin\u021b\u0103 a urmat exemplul \u00een anii 19<sup>th<\/sup> secolul, c\u00e2nd a fost introdus\u0103 cultura haute couture - care implic\u0103 crearea de rochii personalizate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"317\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-5.png\" alt=\"\" class=\"wp-image-19790\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-5.png 600w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-5-300x159.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-5-18x10.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">produc\u021bia de mas\u0103 \u00een mod\u0103<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cei 19<sup>th<\/sup><\/strong> Secol: Cre\u0219terea produc\u021biei de mas\u0103<\/h3>\n\n\n\n<p>Din p\u0103cate, cheltuielile \u0219i timpul cre\u0103rii de rochii personalizate pentru clien\u021bii individuali au devenit nerealiste pentru m\u0103rcile care vizau masele. Prin urmare, m\u0103rcile de mod\u0103 au \u00eenceput produc\u021bia \u00een vrac, oferind clien\u021bilor mai multe op\u021biuni la pre\u021buri accesibile.<\/p>\n\n\n\n<p>Aceast\u0103 ini\u021biativ\u0103 a \u00eemputernicit mai multe companii s\u0103 vin\u0103 cu modele \u00een tendin\u021be care au atras un public vast. Ca urmare, num\u0103rul m\u0103rcilor de mod\u0103 a crescut \u00een fiecare an.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revolu\u021bia digital\u0103: era accesibilit\u0103\u021bii<\/h3>\n\n\n\n<p>Acum, numai SUA g\u0103zduiesc \u00een jur<a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/number-of-businesses\/fashion-designers-united-states\/\" target=\"_blank\" rel=\"noopener\"> 28,433<\/a> firme de mod\u0103. Acest lucru se datoreaz\u0103 faptului c\u0103 moda a devenit \u0219i mai accesibil\u0103 odat\u0103 cu digitalizarea.<\/p>\n\n\n\n<p>Brandurile \u0219i-ar putea prezenta acum ofertele unui public global cu un site simplu \u0219i prezen\u021b\u0103 social\u0103. Drept urmare, clien\u021bilor li s-au oferit mai multe op\u021biuni.<\/p>\n\n\n\n<p>\u00cen epoca actual\u0103, popula\u021bia SUA cheltuie\u0219te \u00een jur<a href=\"https:\/\/www.shopify.com\/enterprise\/ecommerce-fashion-industry\" target=\"_blank\" rel=\"noopener\"> $204,9 miliarde<\/a> anual pentru a cump\u0103ra <strong>\u00eenc\u0103l\u021b\u0103minte, \u00eembr\u0103c\u0103minte \u0219i accesorii.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"333\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-7.png\" alt=\"\" class=\"wp-image-19792\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-7.png 666w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-7-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-7-18x9.png 18w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><figcaption class=\"wp-element-caption\">moda este mult mai accesibil\u0103 \u00een lumea digital\u0103<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cum afecteaz\u0103 istoria rata de conversie online?<\/h3>\n\n\n\n<p>Istoria industriei modei semnific\u0103 importan\u021ba evolu\u021biei cu cerin\u021bele pie\u021bei. <\/p>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 c\u0103 m\u0103rcile emergente trebuie s\u0103 r\u0103m\u00e2n\u0103 familiarizate cu tendin\u021bele digitale \u0219i cu interesele clien\u021bilor, astfel \u00eenc\u00e2t s\u0103 \u00ee\u0219i poat\u0103 comercializa produsele \u00een mod eficient.<\/p>\n\n\n\n<p>F\u0103c\u00e2nd acest lucru, ei pot <a href=\"https:\/\/vibetrace.com\/ro\/tag\/conversion-rate\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/conversion-rate\/\">cre\u0219te ratele lor de conversie<\/a> \u0219i construi\u021bi o comunitate de clien\u021bi fideli. S\u0103 discut\u0103m tendin\u021bele actuale ale pie\u021bei \u0219i segmentarea \u00een mod\u0103:<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Industria modei: Prezentare general\u0103 a pie\u021bei<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentarea pie\u021bei<\/h3>\n\n\n\n<p>Industria modei este \u00eemp\u0103r\u021bit\u0103 \u00een trei p\u0103r\u021bi,<a href=\"https:\/\/www.statista.com\/topics\/5091\/apparel-market-worldwide\/\" target=\"_blank\" rel=\"noopener\"> \u00eembr\u0103c\u0103minte<\/a>,<a href=\"https:\/\/www.statista.com\/outlook\/cmo\/footwear\/worldwide\" target=\"_blank\" rel=\"noopener\"> \u00eenc\u0103l\u0163\u0103minte<\/a>, \u0219i<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/e-commerce-fashion-accessories-market-report\" target=\"_blank\" rel=\"noopener\"> accesorii<\/a>, cu valoarea global\u0103 de:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Ot4HHS1yc2PPfq93gfGxAKD4_SMOD1AcXySHZ9XvTxbYVuCvfFbNSfQ_TiRIUoznqg4kkUe3g4PtcHvsACRFijej5AAB3d-Wf2oYURo_aSt3P3p1_3aLlC9xzo4JV6UeH5YGuy1OCd_uyM7WYOmfoJ4\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Valoarea global\u0103 a industriei modei este de peste 20<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/6Z32NQxHkMuZpigd-h3vO1walWjwnBn_2TpzKF07meBjpXYkOw4K9ji9IXJU-Z7Be5CaZ3ROJAdR79sHwkGPjf51BGgs0pUrxBpDEP-yEsZ8tT3_2GAk3GUypgPtReyX1B2exeNLdabij1IiJePawI8\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Rentabilitatea este foarte mare \u00een industria modei, ajung\u00e2nd p\u00e2n\u0103 la 50%<\/figcaption><\/figure>\n\n\n\n<p><em>Sursa de informatie<\/em>:<a href=\"https:\/\/csimarket.com\/Industry\/industry_Profitability_Ratios.php?ind=401\" target=\"_blank\" rel=\"noopener\"> CSIMarket<\/a><\/p>\n\n\n\n<p>Aceste informa\u021bii \u00eei pot ajuta pe antreprenori s\u0103 determine segmentele care permit oportunit\u0103\u021bi maxime de a ob\u021bine profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pia\u021ba digital\u0103<\/h3>\n\n\n\n<p>Pia\u021ba \u0219i tendin\u021bele de digitalizare ale magazinelor de mod\u0103 online difer\u0103 de retailul tradi\u021bional \u00een urm\u0103toarele moduri:&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Tendin\u021bele pie\u021bei:<\/em><\/h4>\n\n\n\n<p>\u00b7 &nbsp; <strong>Lux accesibil<\/strong>: Articolele de lux la pre\u021buri accesibile sunt afiliate m\u0103rcilor de ultim\u0103 genera\u021bie, dar sunt v\u00e2ndute la un pre\u021b mai mic (comparativ cu articolele de lux). Clien\u021bii, mai ales<a href=\"https:\/\/blog.gwi.com\/chart-of-the-week\/luxury-buyers\/\" target=\"_blank\" rel=\"noopener\"> Genera\u021bia Z,<\/a> sunt mai atra\u0219i de luxul accesibil. Av\u00e2nd \u00een vedere acest lucru, magazinele online \u00ee\u0219i pot comercializa produsele ca \u201eLux accesibil\u201d pentru a maximiza conversiile.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Comportamentul de cump\u0103rare pe impuls<\/strong>: Cercetarile arata<a href=\"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpsyg.2021.697080\/full\" target=\"_blank\" rel=\"noopener\"> 40 p\u00e2n\u0103 la 80 la sut\u0103<\/a> dintre toate achizi\u021biile online sunt impulsive sau neplanificate. Potrivit unui<a href=\"https:\/\/ideas.repec.org\/a\/sgm\/jmcbem\/v2i11y2020p16-32.html\" target=\"_blank\" rel=\"noopener\"> studiu<\/a>, majoritatea clien\u021bilor cump\u0103r\u0103 spontan produse datorit\u0103 influen\u021bei media \u0219i social\u0103. Prin urmare, strategia dvs. de marketing trebuie s\u0103 constr\u00e2ng\u0103 comportamentul de cump\u0103rare prin valorificarea reclamelor \u0219i marketingului online.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Cump\u0103r\u0103tori b\u0103rba\u021bi vs femei<\/strong>: Femeile tinere genereaz\u0103<a href=\"https:\/\/www.statista.com\/topics\/3481\/fashion-e-commerce-in-the-united-states\/#topicOverview\" target=\"_blank\" rel=\"noopener\"> dou\u0103 treimi din trafic<\/a> pe site-urile de mod\u0103, deoarece fac mai multe achizi\u021bii dec\u00e2t omologii lor masculini. Acest lucru se datoreaz\u0103 \u00een primul r\u00e2nd faptului c\u0103 femeile<a href=\"https:\/\/www.forbes.com\/sites\/bridgetbrennan\/2013\/03\/06\/the-real-reason-women-shop-more-than-men\/?sh=6b9e647874b9\" target=\"_blank\" rel=\"noopener\"> face cump\u0103r\u0103turi<\/a> \u0219i \u00een numele b\u0103rba\u021bilor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"316\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-8.png\" alt=\"\" class=\"wp-image-19793\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-8.png 400w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-8-300x237.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-8-15x12.png 15w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p>Drept urmare, m\u0103rcile folosesc p\u00e2n\u0103 la<a href=\"https:\/\/www.redevolution.com\/blog\/why-do-marketers-target-females\" target=\"_blank\" rel=\"noopener\"> 80%<\/a> din bugetul lor de publicitate pentru publicul feminin. Folosind aceste informa\u021bii, pute\u021bi crea strategii personalizate pentru clien\u021bii de sex feminin.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Concuren\u021b\u0103 acerb\u0103 \u00een industrie<\/strong>: Cercet\u0103rile arat\u0103 c\u0103<a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/number-of-businesses\/fashion-designers-united-states\/#:~:text=There%20are%2028%2C433%20Fashion%20Designers,over%20the%20past%205%20years%3F\" target=\"_blank\" rel=\"noopener\"> 28,433<\/a> designerii de mod\u0103 de\u021bin o afacere \u00een SUA. Fiecare brand folose\u0219te tehnici de marketing digital diferite \u0219i ofer\u0103 produse unice pentru a atrage un public.<\/p>\n\n\n\n<p>Acest lucru are un impact semnificativ asupra comportamentului de cump\u0103rare online al consumatorilor. Prin urmare, m\u0103rcile emergente trebuie s\u0103 analizeze concuren\u021ba \u0219i s\u0103 elaboreze strategii care s\u0103 permit\u0103 m\u0103rcii lor s\u0103 ias\u0103 \u00een eviden\u021b\u0103.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Concentrare ridicat\u0103 a pie\u021bei<\/strong>: \u00cembr\u0103c\u0103minte \u0219i \u00eenc\u0103l\u021b\u0103minte<a href=\"https:\/\/www.statista.com\/statistics\/727541\/apparel-market-growth-global\/\" target=\"_blank\" rel=\"noopener\"> piata este saturata<\/a>, ceea ce \u00eenseamn\u0103 c\u0103 exist\u0103 o ofert\u0103 mai mare \u0219i o cerere mai mic\u0103. Drept urmare, este imperativ ca brandurile de mod\u0103 s\u0103 vin\u0103 cu un USP (Unique Selling Proposition) care s\u0103-\u0219i fac\u0103 compania s\u0103 ias\u0103 \u00een eviden\u021b\u0103.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Ore de func\u021bionare<\/strong>: Magazinele digitale permit clien\u021bilor s\u0103 plaseze o comand\u0103 \u00een orice moment. Prin urmare, clien\u021bii sunt mai \u00eencuraja\u021bi s\u0103 cumpere dintr-un magazin online.<\/p>\n\n\n\n<p>Brandurile de mod\u0103 pot profita la maximum de aceast\u0103 func\u021bie, permi\u021b\u00e2nd clien\u021bilor s\u0103 plaseze precomenzi pentru produsele nou lansate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Tendin\u021be \u00een digitalizare:<\/em><\/h4>\n\n\n\n<p>\u00b7 &nbsp; <strong>Experien\u021b\u0103 superioar\u0103 a clien\u021bilor<\/strong>:<a href=\"https:\/\/smith.ai\/blog\/customer-experience-statistics#:~:text=Customer%2Dcentric%20companies%20are%2060,don&#039;t%20focus%20on%20customers.&amp;text=More%20than%2089%25%20of%20companies,drives%20customer%20loyalty%20and%20retention.&amp;text=96%25%20of%20customers%20say%20customer,of%20loyalty%20to%20a%20brand.\" target=\"_blank\" rel=\"noopener\"> 96%<\/a> a v\u00e2nz\u0103rilor se realizeaz\u0103 datorit\u0103 experien\u021bei de calitate a clien\u021bilor. Prin urmare, brandurile de mod\u0103 trebuie s\u0103 ia ini\u021biative care s\u0103 ofere servicii superioare.<\/p>\n\n\n\n<p>De exemplu, pute\u021bi oferi asisten\u021b\u0103 incredibil\u0103 pentru clien\u021bi prin intermediul op\u021biunilor de chat live sau pute\u021bi ad\u0103uga o cabin\u0103 de prob\u0103 virtual\u0103 pe site-ul dvs.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Dimensiuni standard<\/strong>: Cu cump\u0103r\u0103turile online, este posibil ca clien\u021bii s\u0103 nu aib\u0103 op\u021biunea de a \u00eencerca produsul \u00eenainte de a cump\u0103ra. Acest lucru poate duce la probleme de potrivire. Pentru a combate acest lucru, m\u0103rcile pot prezenta o diagram\u0103 de m\u0103rimi cu lista fiec\u0103rui produs pentru a \u00eencuraja v\u00e2nz\u0103rile.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Filtre de produs<\/strong>: Filtrele de produse le permit clien\u021bilor s\u0103 g\u0103seasc\u0103 cu u\u0219urin\u021b\u0103 ceea ce caut\u0103 online. Ad\u0103ug\u00e2nd filtre relevante, pute\u021bi oferi o c\u0103l\u0103torie de cump\u0103rare mai simpl\u0103.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Transport<\/strong>: m\u0103rcile pot oferi, de asemenea, transport gratuit pentru a cre\u0219te v\u00e2nz\u0103rile. Cercet\u0103rile arat\u0103 c\u0103<a href=\"https:\/\/www.rejoiner.com\/resources\/free-shipping-online-retail-sales\" target=\"_blank\" rel=\"noopener\"> 95%<\/a> dintre clien\u021bi iau \u00een considerare costurile de transport \u00eenainte de a lua o decizie de cump\u0103rare.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Importan\u021ba ratei de conversie pentru magazinele de mod\u0103 online<\/h2>\n\n\n\n<p>Este esen\u021bial ca magazinele de mod\u0103 s\u0103 fie informate cu privire la rata lor de conversie actual\u0103. Aceste informa\u021bii v\u0103 pot ajuta s\u0103 lua\u021bi decizii de marketing mai bune, care \u00een cele din urm\u0103 v\u0103 pot cre\u0219te v\u00e2nz\u0103rile.<\/p>\n\n\n\n<p>\u00cen plus, companiile trebuie s\u0103 r\u0103m\u00e2n\u0103 la curent cu rata medie de conversie a industriei lor. \u00cen cazul modei, rata tipic\u0103 este<a href=\"https:\/\/robosize.com\/blog\/fashion-ecommerce-conversion-rate\/\" target=\"_blank\" rel=\"noopener\"> 1.53%.<\/a><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Strategii pentru cre\u0219terea ratei de conversie<\/h2>\n\n\n\n<p>Dac\u0103 site-ul dvs. web nu produce rata de conversie a\u0219teptat\u0103, utiliza\u021bi aceste strategii pentru a ob\u021bine rezultate maxime.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimiza\u021bi designul site-ului web<\/h3>\n\n\n\n<p>Designul site-ului web este important pentru a v\u0103 hr\u0103ni clien\u021bii poten\u021biali \u0219i pentru a cre\u0219te conversiile. V\u0103 pute\u021bi atrage vizitatorii cu un design grozav, con\u021binut informativ \u0219i o experien\u021b\u0103 excelent\u0103 pentru utilizator. De asemenea, v\u0103 pute\u021bi optimiza site-ul web prin:<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Prezint\u0103 imagini uimitoare ale modelelor care poart\u0103 \u021binuta m\u0103rcii<\/strong>:<a href=\"https:\/\/www.justuno.com\/blog\/65-e-commerce-statistics-about-consumer-psychology\/\" target=\"_blank\" rel=\"noopener\"> 93%<\/a> dintre cump\u0103r\u0103tori spun c\u0103 comportamentul lor de cump\u0103rare este puternic influen\u021bat de fotografiile produselor.<\/p>\n\n\n\n<p>Av\u00e2nd \u00een vedere acest lucru, pute\u021bi posta o imagine pe ecran complet a modelelor care poart\u0103 marca dvs. pentru a atrage vizitatorii.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Folose\u0219te o atingere uman\u0103<\/strong>: \u00cen loc s\u0103 folosi\u021bi fotografii numai pentru produse pentru a v\u0103 prezenta articolele de \u00eembr\u0103c\u0103minte, accesorii \u0219i \u00eenc\u0103l\u021b\u0103minte, folosi\u021bi modele pentru a cre\u0219te atractivitatea emo\u021bional\u0103 a produselor dvs.<\/p>\n\n\n\n<p>C\u00e2nd folosi\u021bi modele pentru a v\u0103 reprezenta marca, clien\u021bii poten\u021biali \u00ee\u0219i pot imagina cum ar ar\u0103ta dup\u0103 ce vor purta hainele m\u0103rcii dvs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"430\" height=\"970\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-11.png\" alt=\"\" class=\"wp-image-19811\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-11.png 430w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-11-133x300.png 133w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-11-5x12.png 5w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Studiu de caz<\/em><\/h4>\n\n\n\n<p>Viteza site-ului poate face o diferen\u021b\u0103 enorm\u0103 asupra ratei de conversie. De fapt, echipa de<a href=\"https:\/\/www.marketingsherpa.com\/article\/case-study\/website-optimization-7-mini-marketing-case-studies\" target=\"_blank\" rel=\"noopener\"> iHeartRaves<\/a>, produc\u0103tor \u0219i v\u00e2nz\u0103tor de mod\u0103 pentru festival, \u0219i-a optimizat site-ul \u00een urm\u0103toarele moduri:<\/p>\n\n\n\n<p>\u00b7 Imagini comprimate pentru a cre\u0219te viteza, dar pentru a p\u0103stra calitatea imaginii<\/p>\n\n\n\n<p>\u00b7 Cod JavaScript minimizat \u00een timp ce comprima\u021bi tot codul surs\u0103<\/p>\n\n\n\n<p>\u00b7 S-au eliminat imaginile \u0219i elementele aglomerate din aspectul paginii<\/p>\n\n\n\n<p>\u00b7 S-a folosit Accelerated Mobile Pages (AMP, framework HTML open source) pentru a reduce timpul de \u00eenc\u0103rcare a paginii la o secund\u0103<\/p>\n\n\n\n<p>Aceste eforturi ale iHeartRaves au \u00eembun\u0103t\u0103\u021bit traficul web p\u00e2n\u0103 \u00een 20%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Efectua\u021bi teste A\/B<\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/tag\/ab-testing\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/ab-testing\/\">Testare A\/B<\/a> permite companiilor s\u0103 testeze dou\u0103 versiuni de site-uri web sau con\u021binut de copiere publicitar\u0103 pentru a analiza care are performan\u021be mai bune. Aceast\u0103 abordare v\u0103 poate ajuta s\u0103 cre\u0219te\u021bi conversiile, deoarece pute\u021bi prezenta con\u021binut care rezoneaz\u0103 cel mai bine cu clien\u021bii dvs.<\/p>\n\n\n\n<p>Av\u00e2nd \u00een vedere acest lucru, este esen\u021bial s\u0103 efectua\u021bi teste A\/B pe site-ul dvs. web sau pe copiile de anun\u021buri. C\u00e2nd face\u021bi acest lucru, m\u0103sura\u021bi urm\u0103toarele:<\/p>\n\n\n\n<p>\u00b7 Traficul general de pe site, pagini de social media sau magazin<\/p>\n\n\n\n<p>\u00b7 Rata de deschidere a e-mailurilor \u0219i a mesajelor<\/p>\n\n\n\n<p>\u00b7 Ratele de clic ale CTA (Call-to-Action)<\/p>\n\n\n\n<p>\u00b7 Abonament la buletine informative sau la lista de e-mail<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Studiu de caz:<\/em><\/h4>\n\n\n\n<p>Un mare exemplu \u00een acest sens este<a href=\"https:\/\/static.wingify.com\/vwo\/uploads\/2018\/11\/how-zaloras-product-page-optimization-increased-checkouts_2018-11-12-12-25-40.pdf\" target=\"_blank\" rel=\"noopener\"> Zalora<\/a>, un brand de mod\u0103 online, care \u0219i-a crescut v\u00e2nz\u0103rile cu 12,3% dup\u0103 ce \u0219i-a optimizat designul paginii de produs.<\/p>\n\n\n\n<p>Compania de comer\u021b electronic a folosit testarea A\/B pentru a-\u0219i eviden\u021bia politica de returnare gratuit\u0103 \u0219i serviciul de livrare gratuit\u0103. Noile butoane CTA au avut rezultate mai bune dec\u00e2t varia\u021bia de pe prima pagin\u0103 prin cre\u0219terea ratei de finalizare a pl\u0103\u021bii.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliza\u021bi marketingul direc\u021bionat<\/h3>\n\n\n\n<p>Marketingul direc\u021bionat v\u0103 permite s\u0103 v\u0103 concentra\u021bi eforturile de marketing c\u0103tre un anumit grup de clien\u021bi. Pute\u021bi crea aceste grupuri \u00een func\u021bie de v\u00e2rst\u0103, loca\u021bie, statut economic, sex \u0219i multe altele, urm\u00e2nd ace\u0219ti pa\u0219i:<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Crea\u021bi un profil de client<\/strong>: Analiza\u021bi comportamentul clien\u021bilor actuali pentru a identifica asem\u0103n\u0103rile. Odat\u0103 ce a\u021bi notat acest lucru, pute\u021bi \u00een\u021belege ce grup are nevoie sau apreciaz\u0103 mai mult produsul dvs.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Specifica\u021bi datele demografice<\/strong>: Pentru a v\u0103 asigura c\u0103 nu ajunge\u021bi s\u0103 viza\u021bi persoanele gre\u0219ite, specifica\u021bi segmentul demografic al publicului \u021bint\u0103. De exemplu, ve\u021bi viza femeile din genera\u021bia Z dac\u0103 vinde\u021bi crop tops \u0219i pantaloni scur\u021bi \u00een loc de femei cu v\u00e2rsta peste 60 de ani.<\/p>\n\n\n\n<p>Aceast\u0103 practic\u0103 v\u0103 va ajuta s\u0103 c\u00e2\u0219tiga\u021bi clien\u021bi, s\u0103 economisi\u021bi bani investind \u00een tendin\u021bele potrivite de marketing \u0219i s\u0103 v\u0103 cre\u0219te\u021bi rentabilitatea investi\u021biei (ROI).<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Examina\u021bi concuren\u021bii<\/strong>: Urm\u0103rirea concuren\u021bilor v\u0103 va ajuta s\u0103 utiliza\u021bi noi modalit\u0103\u021bi de a v\u0103 distinge marca pe pia\u021b\u0103.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Studiu de caz:<\/em><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.thecasesolutions.com\/fashion-business-research-project-177399\" target=\"_blank\" rel=\"noopener\">ISSEY MIYAKE<\/a> este un brand de lux japonez care opereaz\u0103 \u00een mai multe \u021b\u0103ri. Dup\u0103 ce a avut succes pe pie\u021bele interna\u021bionale, marca \u0219i-a extins afacerile \u00een Marea Britanie. Pentru a-\u0219i comercializa cu succes produsele pe pia\u021ba din Marea Britanie, ISSEY MIYAKE \u0219i-a identificat pia\u021ba \u021bint\u0103 \u0219i \u0219i-a concentrat promo\u021biile exclusiv pe grupurile selectate. Brandul \u0219i-a \u00eemp\u0103r\u021bit clien\u021bii \u00een urm\u0103toarele moduri:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Tineri (18-25)<\/strong><\/td><td><strong>Bogat (25-35)<\/strong><\/td><td><strong>Consumatorii online<\/strong><\/td><\/tr><tr><td><strong>occidentalizat<\/strong><\/td><td>Adulti urbani<\/td><td>89% penetrare mobil\u0103<\/td><\/tr><tr><td><strong>Individualist<\/strong><\/td><td>Antreprenorial<\/td><td>Incredibil de priceput la tehnologie<\/td><\/tr><tr><td><strong>Orientat spre gadgeturi<\/strong><\/td><td>Exprimarea bog\u0103\u021biei<\/td><td>Utilizatorii re\u021belelor sociale<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Adres\u00e2ndu-se \u00een mod specific acestui grup de clien\u021bi, marca a ob\u021binut succes la lansarea sa \u00een Marea Britanie. Acum, compania are<a href=\"https:\/\/uk-store.isseymiyake.com\/pages\/store-locator\" target=\"_blank\" rel=\"noopener\"> trei magazine din tara<\/a>, \u00eempreun\u0103 cu un magazin online.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ofer\u0103 reduceri \u0219i promo\u021bii<\/h3>\n\n\n\n<p>Oferirea de reduceri este o strategie eficient\u0103 pe termen scurt pentru cre\u0219terea ratei de conversie. Cercet\u0103rile arat\u0103 c\u0103<a href=\"https:\/\/www.statista.com\/statistics\/977349\/discount-shopping-behavior-by-product-us\/\" target=\"_blank\" rel=\"noopener\"> 71%<\/a> dintre cump\u0103r\u0103torii digitali sunt atra\u0219i de site-urile de \u00eembr\u0103c\u0103minte care ofer\u0103 reduceri \u0219i promo\u021bii.<\/p>\n\n\n\n<p>Asta va <a href=\"https:\/\/vibetrace.com\/ro\/creste-lista-abonati\/\" data-type=\"page\" data-id=\"18534\">v\u0103 ajut\u0103 s\u0103 atrage\u021bi noi clien\u021bi<\/a> \u0219i s\u0103 le satisfac\u0103 pe cele existente. Pute\u021bi crea un sentiment de urgen\u021b\u0103 prezent\u00e2nd oferte de reducere pentru o perioad\u0103 limitat\u0103 de timp. <\/p>\n\n\n\n<p>Unele op\u021biuni includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evenimente speciale<\/li>\n\n\n\n<li>Lichidare de stoc<\/li>\n\n\n\n<li>V\u00e2nz\u0103ri flash<\/li>\n\n\n\n<li>Prima achizi\u021bie<\/li>\n\n\n\n<li>Reducere de produs specific<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12-1024x352.png\" alt=\"\" class=\"wp-image-19812\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12-1024x352.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12-300x103.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12-768x264.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12-18x6.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12.png 1165w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliza\u021bi re\u021belele sociale<\/h3>\n\n\n\n<p>Dac\u0103 dori\u021bi s\u0103 v\u0103 promova\u021bi marca la un public vast, trebuie s\u0103 utiliza\u021bi re\u021belele sociale. \u00cen prezent are<a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noopener\"> 4,76 miliarde<\/a> utilizatorii, oferindu-v\u0103 mai multe oportunit\u0103\u021bi de a ajunge la publicul \u021bint\u0103.<\/p>\n\n\n\n<p>Chiar dac\u0103 po\u021bi accesa o popula\u021bie larg\u0103 prin intermediul platformelor sociale, strategiile tale ar trebui s\u0103 fie suficient de influente pentru a atrage clien\u021bi.<\/p>\n\n\n\n<p>Pute\u021bi concepe o strategie de marketing perfect\u0103 pentru adep\u021bii dvs. de pe re\u021belele sociale prin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cercetarea tendin\u021belor recente de mod\u0103 urmate de poten\u021bialii dvs. clien\u021bi<\/li>\n\n\n\n<li>Prezentarea vizual\u0103 a produselor dvs. cu produse de \u00eenalt\u0103 calitate<\/li>\n\n\n\n<li>Men\u021binerea nivelurilor de implicare prin r\u0103spuns la comentarii<\/li>\n\n\n\n<li>Colaborarea cu influen\u021bi \u0219i sponsori pentru a extinde acoperirea m\u0103rcii dvs<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Studiu de caz:<\/em><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.nosto.com\/case-studies\/topshop-london-fashion-week\/\" target=\"_blank\" rel=\"noopener\">Topshop<\/a>, una dintre cele mai mari companii britanice de mod\u0103, s-a rebrandat prin crearea unei prezen\u021be puternice \u00een re\u021belele sociale. A lansat o campanie de social media (#LIVETRENDS) pe Twitter \u00een timpul S\u0103pt\u0103m\u00e2nii Modei de la Londra \u0219i a observat rezultate uimitoare.<\/p>\n\n\n\n<p>Campania Topshop a primit p\u00e2n\u0103 la 4 milioane de r\u0103spunsuri \u0219i a observat o cre\u0219tere de 75% a v\u00e2nz\u0103rilor produselor prezentate.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Face\u021bi site-ul dvs. prietenos pentru dispozitive mobile<\/h3>\n\n\n\n<p>Site-ul dvs. trebuie s\u0103 fie compatibil cu dispozitivele mobile. Conform unui studiu recent,<a href=\"https:\/\/www.businessofapps.com\/news\/82-of-shoppers-use-social-media-to-make-a-purchase\/\" target=\"_blank\" rel=\"noopener\"> 22%<\/a> dintre cump\u0103r\u0103torii online cump\u0103r\u0103 \u00eembr\u0103c\u0103minte prin intermediul smartphone-urilor dup\u0103 ce au descoperit un produs pe re\u021belele sociale.<\/p>\n\n\n\n<p>Deci, dac\u0103 site-ul t\u0103u web nu este bine adaptat dispozitivelor mobile, vei pierde o mare parte din profituri \u0219i clien\u021bi poten\u021biali convertibili. Pute\u021bi \u00eembun\u0103t\u0103\u021bi experien\u021ba de cump\u0103rare a utilizatorilor de telefoane mobile prin:<\/p>\n\n\n\n<p>\u00b7 Dezvoltarea unui aspect receptiv care se potrive\u0219te cu diferite dimensiuni de ecran.<\/p>\n\n\n\n<p>\u00b7 Accelerarea vitezei site-ului dvs., astfel \u00eenc\u00e2t toate paginile \u0219i imaginile produselor s\u0103 se \u00eencarce instantaneu.<\/p>\n\n\n\n<p>\u00b7 Comprimarea fi\u0219ierelor multimedia pentru a reduce timpul de \u00eenc\u0103rcare.<\/p>\n\n\n\n<p>\u00b7 Personalizarea dimensiunii butoanelor pe care se poate face clic \u0219i a plas\u0103rii \u00een func\u021bie de dimensiunea ecranului.<\/p>\n\n\n\n<p>\u00b7 Ajustarea fontului pentru a-l face u\u0219or de citit.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Studiu de caz<\/em><\/h4>\n\n\n\n<p>Optimizarea mobil\u0103 poate \u00eembun\u0103t\u0103\u021bi toate strategiile dvs. de marketing ca<a href=\"https:\/\/bluestout.com\/blog\/mobile-ecommerce-site-design-case-study\/\" target=\"_blank\" rel=\"noopener\"> dovedit de<\/a> Walmart Canada. C\u00e2nd Walmart.ca a lansat un design web prietenos cu dispozitivele mobile, a crescut rata de conversie p\u00e2n\u0103 \u00een 20% (cre\u0219tere cu 98% a comenzilor mobile).<\/p>\n\n\n\n<p>\u00cen loc s\u0103 schimbe aspectul \u00eentregului s\u0103u site web, Walmart.ca a folosit testarea A\/B. 50% din traficul site-ului magazinului a plasat comenzi din vechiul design (Versiunea A), \u00een timp ce restul cump\u0103r\u0103torilor au fost introdu\u0219i la cel nou (Versiunea B). Rezultatul final a ar\u0103tat c\u0103 versiunea B a creat 12% mai multe conversii.<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Utiliza\u021bi Visual Merchandising<\/h3>\n\n\n\n<p>Brandurile de mod\u0103 pot folosi \u0219i ele <a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\">merchandising vizual<\/a> pentru a \u00eembun\u0103t\u0103\u021bi \u0219i mai mult experien\u021ba utilizatorului. Pute\u021bi realiza acest lucru utiliz\u00e2nd instrumente digitale de povestire \u0219i oferind con\u021binut generat de utilizatori pentru a-i ajuta pe clien\u021bi s\u0103 cumpere produsul potrivit.<\/p>\n\n\n\n<p>De asemenea, pute\u021bi instala pe site-ul dvs. o func\u021bie care le permite clien\u021bilor s\u0103 \u00ee\u0219i proiecteze propriile haine aleg\u00e2nd culorile, stilurile \u0219i modelele preferate.<\/p>\n\n\n\n<p>C\u00e2nd v\u0103 concentra\u021bi pe \u00eembun\u0103t\u0103\u021birea experien\u021bei clien\u021bilor, trebuie s\u0103 v\u0103 concentra\u021bi pe urm\u0103toarele:<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Tactici de retargeting<\/strong>: Transforma\u021bi clien\u021bii poten\u021biali \u00een cump\u0103r\u0103tori, trimi\u021b\u00e2nd e-mailuri personalizate ca un memento pentru a finaliza achizi\u021bia.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Retururi u\u0219oare<\/strong>: Folosi\u021bi cuvinte simple pentru a defini termenii de returnare, \u00eenlocuire \u0219i rambursare a produsului. De asemenea, pute\u021bi utiliza un sistem automat pentru a genera etichete de retur \u0219i a procesa ramburs\u0103ri.<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>Eficientizarea procesului de finalizare a pl\u0103\u021bii<\/strong>: Include\u021bi costul de transport \u00een suma final\u0103 pentru a v\u0103 asigura c\u0103 clientul dvs. nu abandoneaz\u0103 co\u0219ul de pe pagina de finalizare a comenzii dup\u0103 ce a urm\u0103rit cheltuiala suplimentar\u0103.<\/p>\n\n\n\n<p>Pe pagina de plat\u0103, instala\u021bi o op\u021biune de plat\u0103 pentru oaspe\u021bi, deoarece majoritatea clien\u021bilor nu doresc s\u0103 creeze un cont. Dup\u0103 aceast\u0103 etap\u0103, solicita\u021bi detaliile de plat\u0103 \u0219i furniza\u021bi mai multe op\u021biuni de plat\u0103 pentru a finaliza comanda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14-1024x478.png\" alt=\"\" class=\"wp-image-19814\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14-1024x478.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14-300x140.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14-768x359.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14-18x8.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Recomand\u0103ri de produse pentru mod\u0103<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sfaturi de personalizare pentru magazinele online de mod\u0103<\/h2>\n\n\n\n<p>Una dintre cele mai bune p\u0103r\u021bi ale magazinelor de comer\u021b electronic este faptul c\u0103 ave\u021bi mai multe oportunit\u0103\u021bi de personalizare. Se \u0219tie c\u0103 personalizarea cre\u0219te implicarea clien\u021bilor, loialitatea \u0219i v\u00e2nz\u0103rile. De fapt,<a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" target=\"_blank\" rel=\"noopener\"> 74% de cump\u0103r\u0103tori<\/a> sim\u021bi\u021bi-v\u0103 frustrat dac\u0103 con\u021binutul unui site de comer\u021b electronic nu este personalizat. Iat\u0103 c\u00e2teva dintre cele mai bune modalit\u0103\u021bi de a v\u0103 personaliza magazinul de mod\u0103 online:<\/p>\n\n\n\n<p><strong>1.<\/strong> <strong>Recomand\u0103ri direc\u021bionate: <\/strong>Personalizarea v\u0103 permite s\u0103 recomanda\u021bi clien\u021bilor produse \u00een conformitate cu istoricul dvs. de navigare, achizi\u021biile anterioare \u0219i altele asemenea. Studiile au ar\u0103tat c\u0103 promo\u021biile personalizate pe pagina de start a magazinelor online de mod\u0103 au influen\u021bat<a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" target=\"_blank\" rel=\"noopener\"> 85% de clien\u021bi<\/a> pentru a face o achizi\u021bie.<\/p>\n\n\n\n<p><strong>2.<\/strong> <strong>Campanii automate prin e-mail: <\/strong>Automatizarea e-mailurilor generice c\u0103tre clien\u021bi nu este mare lucru. Cu toate acestea, direc\u021bionarea e-mailurilor c\u0103tre un anumit cump\u0103r\u0103tor \u00een conformitate cu preferin\u021bele \u0219i interesele acestuia poate face minuni pentru conversiile dvs. A<a href=\"https:\/\/www.bluecore.com\/resources\/bluecore-2022-retail-ecommerce-benchmark-report\/\" target=\"_blank\" rel=\"noopener\"> Raport Bluecore<\/a> a ar\u0103tat c\u0103 rata de clic cre\u0219te cu 139% atunci c\u00e2nd o companie trimite e-mailuri personalizate. Un exemplu \u00een acest sens ar fi trimiterea unui e-mail automat c\u0103tre clien\u021bii care au un \u201eco\u0219 abandonat\u201d, adic\u0103 persoane care au ad\u0103ugat articole \u00een co\u0219ul lor, dar nu au finalizat achizi\u021bia.<\/p>\n\n\n\n<p>3. <strong>Sfaturi de stil personalizate: <\/strong>Recomand\u0103rile personalizate de stil, cum ar fi sugerarea unui articol care completeaz\u0103 achizi\u021bia clientului, reprezint\u0103 o atingere pl\u0103cut\u0103. Majoritatea clien\u021bilor apreciaz\u0103 aceast\u0103 caracteristic\u0103 \u0219i duce la mai multe v\u00e2nz\u0103ri dac\u0103 decid s\u0103 cumpere produsul recomandat.<\/p>\n\n\n\n<p>4. <strong>Afi\u0219\u0103ri dinamice de produse<\/strong>: Pute\u021bi personaliza experien\u021ba de navigare a magazinului prin afi\u0219area dinamic\u0103 a recomand\u0103rilor de produse bazate pe istoricul de navigare \u0219i interesele clien\u021bilor. Acest lucru v\u0103 va ajuta s\u0103 viza\u021bi fiecare client, ceea ce v\u0103 poate \u00eembun\u0103t\u0103\u021bi semnificativ rata de conversie.<\/p>\n\n\n\n<p>5. <strong>Colec\u021bii de produse personalizate:<\/strong> O modalitate excelent\u0103 pentru ca un magazin de mod\u0103 online s\u0103 ias\u0103 \u00een eviden\u021b\u0103 este prin crearea colec\u021biilor personalizate pentru fiecare client, \u00een conformitate cu interesele, achizi\u021biile anterioare \u0219i preferin\u021bele acestora.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Genera\u021bi un trafic bun prin segmentarea clien\u021bilor dvs<\/h2>\n\n\n\n<p>A<a href=\"https:\/\/www.braze.com\/blog\/in-app-conversion-5-tips-infographic\/\" target=\"_blank\" rel=\"noopener\"> studiu de Appboy<\/a> a analizat 10 miliarde de mesaje trimise de marketeri. Descoperirile au descoperit c\u0103 campaniile cu segmentare competent\u0103 a clien\u021bilor \u0219i-au crescut conversiile p\u00e2n\u0103 \u00een 2001 TP3T, comparativ cu campaniile generice.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Segmentarea clien\u021bilor este esen\u021bial\u0103 pentru ob\u021binerea de clien\u021bi poten\u021biali de calitate. Acest lucru se datoreaz\u0103 faptului c\u0103 pute\u021bi atrage pia\u021ba dvs. \u021bint\u0103 \u0219i, prin urmare, traficul dob\u00e2ndit este relevant \u0219i gata de conversie.<\/p>\n\n\n\n<p>Tipurile de baz\u0103 de segmentare pe care magazinele de mod\u0103 online ar trebui s\u0103 le ia \u00een considerare sunt:<\/p>\n\n\n\n<p>1. <strong>Dup\u0103 v\u00e2rst\u0103: <\/strong>Un magazin de mod\u0103 de comer\u021b electronic poate segmenta cu u\u0219urin\u021b\u0103 poten\u021bialii clien\u021bi \u00een func\u021bie de v\u00e2rsta lor. De exemplu,<a href=\"https:\/\/www.insiderintelligence.com\/content\/gen-z-buy-now-pay-later\" target=\"_blank\" rel=\"noopener\"> 55.1%<\/a> din genera\u021bia Z folosesc op\u021biunea Cump\u0103ra\u021bi acum, pl\u0103ti\u021bi mai t\u00e2rziu, \u00een compara\u021bie cu 16,3% de baby boomers. <\/p>\n\n\n\n<p>\u00cen mod similar, clien\u021bii mai tineri prefer\u0103 articolele \u00een tendin\u021be, \u00een timp ce popula\u021bia mai \u00een v\u00e2rst\u0103 prefer\u0103 piese mai atemporale \u0219i clasice.<\/p>\n\n\n\n<p>Segmentele uzuale bazate pe v\u00e2rst\u0103 sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>18-24<\/li>\n\n\n\n<li>24-35<\/li>\n\n\n\n<li>35-50<\/li>\n\n\n\n<li>50-65<\/li>\n\n\n\n<li>65+<\/li>\n<\/ul>\n\n\n\n<p>2. <strong>Dup\u0103 sex: <\/strong>Un comerciant online de haine care creeaz\u0103 colec\u021bii separate pentru femei \u0219i b\u0103rba\u021bi poate beneficia de pe urma segment\u0103rii pie\u021bei \u00een func\u021bie de gen. \u00cen plus, campaniile tale de marketing pot fi personalizate \u0219i pentru femei.<\/p>\n\n\n\n<p>De exemplu, un studiu realizat de Mindshare\/Ogilvy &amp; Mather a ar\u0103tat c\u0103<a href=\"https:\/\/girlpowermarketing.com\/statistics-purchasing-power-women\/\" target=\"_blank\" rel=\"noopener\"> 92% de femei comunica<\/a> informa\u021bii despre oferte \u0219i promo\u021bii pentru al\u021bii. Prin urmare, magazinul dvs. poate valorifica aceste informa\u021bii \u0219i poate viza femeile \u00een campaniile sale de marketing de recomandare.<\/p>\n\n\n\n<p>C\u00e2nd v\u0103 g\u00e2ndi\u021bi la gen, lua\u021bi \u00een considerare \u00eentotdeauna valorile implicite. Poate c\u0103 unii oameni nu vor s\u0103-\u0219i \u00eemp\u0103rt\u0103\u0219easc\u0103 sexul sau pur \u0219i simplu nu \u00eel pute\u021bi avea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>masculin<\/li>\n\n\n\n<li>Femeie<\/li>\n\n\n\n<li>necunoscut (nu este furnizat)<\/li>\n<\/ul>\n\n\n\n<p>3. <strong>Dup\u0103 loca\u021bie: <\/strong>Un magazin de mod\u0103 de comer\u021b electronic poate beneficia de segmentarea bazei de clien\u021bi \u00een func\u021bie de loca\u021bie, deoarece fiecare regiune poate avea preferin\u021be diferite pentru stil. <\/p>\n\n\n\n<p>Segmentarea loca\u021biei v\u0103 poate ajuta, de asemenea, s\u0103 v\u0103 promova\u021bi la momentul potrivit, deoarece v\u0103 pute\u021bi publica campaniile \u00eentr-un moment \u00een care publicul dvs. este cel mai activ.<\/p>\n\n\n\n<p>Atunci c\u00e2nd segmentarea \u00een func\u021bie de loca\u021bie este important s\u0103 lua\u021bi \u00een considerare urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>locatii de livrare<\/li>\n\n\n\n<li>magazinele dvs. fizice (dac\u0103 exist\u0103)<\/li>\n\n\n\n<li>regiunile dvs. de unde provin majoritatea clien\u021bilor dvs<\/li>\n<\/ul>\n\n\n\n<p>4. <strong>Dup\u0103 stilul de via\u021b\u0103: <\/strong>Segmentarea \u00een func\u021bie de diferitele tipuri de stiluri de via\u021b\u0103 pe care oamenii le duc poate fi o tehnic\u0103 de marketing eficient\u0103. Pute\u021bi separa colec\u021biile de produse din magazinul dvs. online \u00een diferite categorii care ar atrage anumite grupuri. <\/p>\n\n\n\n<p>De exemplu, dac\u0103 viza\u021bi femei de afaceri ocupate, campaniile dvs. se pot \u00eenv\u00e2rti \u00een jurul \u00eembr\u0103c\u0103mintei formale. \u00cen timp ce, dac\u0103 viza\u021bi clien\u021bii care iubesc fitnessul, pute\u021bi crea copii care s\u0103 v\u0103 eviden\u021bieze colec\u021bia de \u00eembr\u0103c\u0103minte activ\u0103.<\/p>\n\n\n\n<p>Pentru a detecta stilul de via\u021b\u0103, v\u0103 suger\u0103m urm\u0103toarele valori de date:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>valoarea achizi\u021biilor anterioare, astfel \u00eenc\u00e2t s\u0103 ave\u021bi o privire asupra veniturilor acestora<\/li>\n\n\n\n<li>loca\u021bie (ora\u0219, \u021bar\u0103)<\/li>\n\n\n\n<li>detectarea automat\u0103 pe baza comportamentului (de exemplu, articolele scumpe verificate)<\/li>\n<\/ul>\n\n\n\n<p>5. <strong>Dup\u0103 interese: <\/strong>Segmentarea clien\u021bilor \u00een func\u021bie de interesele lor, cum ar fi istoricul de navigare \u0219i achizi\u021biile anterioare, poate fi o metod\u0103 eficient\u0103.<strong> <\/strong>tactic\u0103 de a le duce la magazinul dvs. online.<\/p>\n\n\n\n<p>Acesta este ceva personalizat pentru fiecare afacere. Trebuie s\u0103 analiza\u021bi catalogul de produse, achizi\u021biile anterioare \u0219i r\u0103spunsurile la alte campanii de marketing.<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u00cencheierea<\/h2>\n\n\n\n<p>\u00cen calitate de antreprenor \u00een curs de dezvoltare \u00een industria modei, va fi nevoie de ceva efort pentru a v\u0103 stabili numele \u0219i locul. Pentru a fi la curent cu progresul companiei dvs., trebuie s\u0103 m\u0103sura\u021bi rata de conversie a companiei.<\/p>\n\n\n\n<p>O rat\u0103 de conversie ridicat\u0103 \u00eenseamn\u0103 c\u0103 clien\u021bii poten\u021biali se transform\u0103 \u00een clien\u021bi pe termen lung. Cu toate acestea, dac\u0103 v\u0103 str\u0103dui\u021bi s\u0103 ajunge\u021bi \u00een aceast\u0103 etap\u0103, optimiza\u021bi-v\u0103 designul site-ului web, oferi\u021bi reduceri, profita\u021bi de re\u021belele sociale \u0219i crea\u021bi un site web prietenos cu dispozitivele mobile.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00cen 2022, pia\u021ba global\u0103 a comer\u021bului electronic de mod\u0103 a fost evaluat\u0103 la $744,4 miliarde. Cu toate acestea, aceasta\u2026 <a title=\"Cum s\u0103 cre\u0219te\u021bi ratele de conversie ale magazinului dvs. de mod\u0103 online \u2013 Un ghid complet\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/cum-sa-cresteti-magazinele-de-moda-online-ratele-de-conversie-un-ghid-complet\/\" aria-label=\"Cite\u0219te mai multe despre Cum s\u0103 cre\u0219ti ratele de conversie ale magazinului t\u0103u online de mod\u0103 \u2013 Un ghid complet\"> <\/a><\/p>","protected":false},"author":9,"featured_media":19819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[60,117,89],"class_list":["post-19766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-conversion-rate","tag-fashion-industry","tag-level2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=19766"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/19819"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=19766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=19766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=19766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}