{"id":19739,"date":"2023-03-06T12:19:31","date_gmt":"2023-03-06T12:19:31","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19739"},"modified":"2023-09-09T05:37:55","modified_gmt":"2023-09-09T05:37:55","slug":"benefits-of-customer-segmentation-in-ecommerce","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/beneficiile-segmentarii-client-in-e-commerce\/","title":{"rendered":"Beneficiile segment\u0103rii clien\u021bilor \u00een comer\u021bul electronic"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><a href=\"https:\/\/vibetrace.com\/ro\/modele-de-segmentare-client\/\" data-type=\"post\" data-id=\"22411\">Segmentarea clien\u021bilor<\/a> se refer\u0103 la segregarea clien\u021bilor \u00een grupuri pe baza unor caracteristici sau comportamente specifice. <\/p>\n\n\n\n<p>De exemplu, o companie business-to-consumer \u00ee\u0219i poate \u00eemp\u0103r\u021bi cump\u0103r\u0103torii \u00een func\u021bie de v\u00e2rst\u0103, sex, stare civil\u0103, loca\u021bie \u0219i stadiu de via\u021b\u0103, printre alte caracteristici. <\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id19739_aa2ca2-98 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id19739_aa2ca2-98 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id19739_aa2ca2-98 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id19739_aa2ca2-98 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Aceast\u0103 ini\u021biativ\u0103 permite companiilor s\u0103 creeze campanii de marketing personalizate pentru fiecare grup de public.&nbsp;<\/p>\n\n\n\n<p>De exemplu, o marc\u0103 de \u00eengrijire a pielii \u00ee\u0219i poate segmenta clien\u021bii \u00een func\u021bie de v\u00e2rst\u0103 \u0219i poate lansa o campanie de marketing pe TikTok pentru Gen-Zers, ca<a href=\"https:\/\/www.statista.com\/topics\/4517\/us-skin-care-market\/#:~:text=Consumer%2520bahvior,category%2520across%2520all%2520age%2520groups.\" target=\"_blank\" rel=\"noopener\"> 41%<\/a> din aceast\u0103 popula\u021bie se raporteaz\u0103 c\u0103 \u00ee\u0219i aloc\u0103 cea mai mare parte din bugetul produselor de \u00eengrijire a pielii \u0219i<a href=\"https:\/\/www.ypulse.com\/article\/2021\/06\/14\/yes-gen-z-is-much-more-likely-than-millennials-to-be-on-tiktok\/\" target=\"_blank\" rel=\"noopener\"> 46%<\/a> din aceast\u0103 grup\u0103 de v\u00e2rst\u0103 utilizeaz\u0103 zilnic platforma.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-16-1024x576.png\" alt=\"\" class=\"wp-image-19953\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-16-1024x576.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-16-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-16-768x432.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-16-18x10.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-16.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Campanie de \u00eengrijire a pielii pe TIkTok folosind idei de segmentare a clien\u021bilor<\/figcaption><\/figure>\n\n\n\n<p>Segmentarea clien\u021bilor este esen\u021bial\u0103 pentru comercian\u021bii cu am\u0103nuntul online, deoarece influen\u021beaz\u0103 cre\u0219terea afacerii, rentabilitatea investi\u021biei, loialitatea clien\u021bilor \u0219i multe altele. Acest proces permite magazinelor s\u0103 vizeze cel mai potrivit public prin studierea comportamentului de cump\u0103rare.&nbsp;<\/p>\n\n\n\n<p>\u00cen acest ghid, ve\u021bi afla despre tipurile de segmente de clien\u021bi de comer\u021b electronic \u0219i despre modul \u00een care acestea pot beneficia afacerea dvs.<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Beneficiile segment\u0103rii clien\u021bilor&nbsp;<\/h2>\n\n\n\n<p>Segmentarea clien\u021bilor este o abordare rentabil\u0103 care permite companiilor s\u0103 \u00een\u021beleag\u0103 preferin\u021bele individuale ale fiec\u0103rei pie\u021be demografice. Aceast\u0103 metod\u0103 d\u0103 putere m\u0103rcilor s\u0103 se conecteze cu clien\u021bii poten\u021biali \u0219i existen\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\" data-type=\"page\" data-id=\"14230\">strategii bazate pe date<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>De exemplu, pute\u021bi viza Gen-Z cre\u00e2nd reclame la mod\u0103 pe platforme sociale populare precum TikTok. Cum te avantajeaz\u0103 asta ca proprietar de afaceri de comer\u021b electronic? Ei bine, v\u0103 poate ajuta s\u0103 realiza\u021bi urm\u0103toarele:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\" data-type=\"page\" data-id=\"111\">Rata de conversie crescut\u0103<\/a> Prin Personalizare&nbsp;<\/h3>\n\n\n\n<p>Cu segmentarea de marketing, pute\u021bi livra mesaje personalizate unui anumit public. <\/p>\n\n\n\n<p>De exemplu, dac\u0103 clien\u021bii dvs. includ un segment mare de hispanici \u0219i latino-americani, pute\u021bi difuza anun\u021buri \u00een spaniol\u0103 pentru respectiva divizie. Acest lucru v\u0103 va ajuta s\u0103 v\u0103 conecta\u021bi mai bine cu clien\u021bii \u021bint\u0103, cresc\u00e2nd \u00een cele din urm\u0103 conversiile.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-17-1024x576.png\" alt=\"\" class=\"wp-image-19956\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-17-1024x576.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-17-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-17-768x432.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-17-18x10.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-17.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Personalizarea va ajuta la cre\u0219terea ratei de conversie.<\/figcaption><\/figure>\n\n\n\n<p>De fapt, conform<a href=\"https:\/\/www.forbes.com\/sites\/soniathompson\/2020\/02\/05\/data-shows-consumers-want-diversity-in-marketing-why-many-brands-struggle-to-get-it-right-and-how-to-fix\/?sh=517dc24532f5\" target=\"_blank\" rel=\"noopener\"> Raport de cercetare Adobe<\/a>, 61% dintre americani consider\u0103 diversitatea ca un factor critic \u00een reclame. Mai mult, 38% de clien\u021bi sunt mai \u00eenclina\u021bi s\u0103 cumpere de la m\u0103rci care promoveaz\u0103 diversitatea.&nbsp;<\/p>\n\n\n\n<p>Prin urmare, personalizarea \u00een reclame, marketing \u0219i promovarea m\u0103rcii poate fi esen\u021bial\u0103 pentru \u00eembun\u0103t\u0103\u021birea dvs <a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/\" data-type=\"post\" data-id=\"17496\">Rata de conversie<\/a>.&nbsp;<\/p>\n\n\n\n<p>Personalizarea poate fi realizat\u0103 folosind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>con\u021binut dinamic pentru site<\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\">recomandari de produse<\/a><\/li>\n<\/ul>\n\n\n\n<p>Software-ul nostru v\u0103 poate ajuta cu acestea \u00een mod automat, analiz\u00e2nd comportamentul clien\u021bilor \u0219i afi\u0219\u00e2nd campanii inteligente \u00een func\u021bie de interesele \u0219i profilul utilizatorului.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1017\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-1024x1017.png\" alt=\"\" class=\"wp-image-19752\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-1024x1017.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-300x298.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-768x763.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image.png 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Test de personalizare pentru animale. Urc\u00e2nd \u00een copac<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Direc\u021bionare \u00eembun\u0103t\u0103\u021bit\u0103 pentru campaniile de marketing<\/h3>\n\n\n\n<p>\u00cen calitate de retailer online care v\u0103 \u00eembun\u0103t\u0103\u021be\u0219te continuu produsele, ve\u021bi putea s\u0103 v\u0103 comercializa\u021bi mai bine prin segmentarea clien\u021bilor. <\/p>\n\n\n\n<p>Pute\u021bi specifica cine viza\u021bi \u0219i pute\u021bi crea mesaje de marketing mai concentrate. Vei ajunge doar la persoanele care caut\u0103 un produs ca al t\u0103u.<\/p>\n\n\n\n<p>Segmentarea clientelei v\u0103 permite s\u0103 vede\u021bi tipurile de grupuri prezente \u0219i cerin\u021bele lor unice, ajut\u00e2ndu-v\u0103 s\u0103 v\u0103 \u00eemp\u0103r\u021bi\u021bi \u0219i s\u0103 cuceri\u021bi \u00een mod corespunz\u0103tor. <\/p>\n\n\n\n<p>Nu va trebui s\u0103 adopta\u021bi o abordare ampl\u0103 de marketing \u0219i s\u0103 a\u0219tepta\u021bi s\u0103 aterizeze ceva. \u00cen schimb, ve\u021bi putea crea o anumit\u0103 imagine, f\u0103c\u00e2ndu-v\u0103 mai memorabil pentru utilizatori.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROI crescut<\/h3>\n\n\n\n<p>Segmentarea pie\u021bei dvs. \u00een grupuri separate de clien\u021bi ajut\u0103 la minimizarea riscului de e\u0219ec al afacerii. <\/p>\n\n\n\n<p>Acest lucru se datoreaz\u0103 faptului c\u0103 ve\u021bi putea determina modalitatea ideal\u0103 de a v\u0103 livra produsele pe pia\u021ba \u021bint\u0103, c\u00e2\u0219tig\u00e2nd ulterior o cot\u0103 de pia\u021b\u0103 semnificativ\u0103.<\/p>\n\n\n\n<p>Datorit\u0103 acestui fapt, v\u0103 pute\u021bi cre\u0219te eficien\u021ba \u0219i v\u0103 pute\u021bi direc\u021biona resursele c\u0103tre eforturile de a produce un bun ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/vibetrace.com\/ro\/tag\/customer-retention\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/customer-retention\/\">Cre\u0219te\u021bi reten\u021bia clien\u021bilor<\/a><\/h3>\n\n\n\n<p>De\u0219i ob\u021binerea de noi clien\u021bi este bun\u0103 pentru orice comerciant de comer\u021b electronic, cea mai bun\u0103 practic\u0103 este acordarea de prioritate clien\u021bilor existen\u021bi fa\u021b\u0103 de cei noi. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"335\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-18.png\" alt=\"\" class=\"wp-image-19958\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-18.png 600w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-18-300x168.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-18-18x10.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Asta pentru ca<a href=\"https:\/\/wpswings.com\/blog\/customer-segmentation-benefits\/\" target=\"_blank\" rel=\"noopener\"> 75% de clien\u021bi mul\u021bumi\u021bi<\/a> este mai probabil s\u0103 devin\u0103 clien\u021bi fideli ai unei afaceri care le satisface \u00een mod regulat nevoile.<\/p>\n\n\n\n<p>Dar cum po\u021bi face asta prin segmentarea clien\u021bilor? Ei bine, atunci c\u00e2nd segmenta\u021bi clien\u021bii \u00een func\u021bie de valoarea lor, \u00eei ve\u021bi putea p\u0103stra mai u\u0219or cu campanii \u0219i strategii direc\u021bionate.<\/p>\n\n\n\n<p>De exemplu, pute\u021bi \u00eemp\u0103r\u021bi clien\u021bii de la cei mai pu\u021bin fideli la cei mai fideli \u00een func\u021bie de atributele lor specifice. <\/p>\n\n\n\n<p>Prin aceasta, \u00ee\u021bi po\u021bi concentra eforturile asupra celor care sunt susceptibili de a fi loiali, deoarece au cele mai mari \u0219anse s\u0103 cumpere din nou de la tine. Drept urmare, ei v\u0103 vor promova marca \u0219i v\u0103 vor recomanda prietenilor.&nbsp;<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Exemple de segmentare a clien\u021bilor&nbsp;<\/h2>\n\n\n\n<p>Segmentarea clien\u021bilor se poate face \u00eentr-o varietate de moduri, dar pentru afacerile de comer\u021b electronic, aceste segmente sunt \u00een mare parte luate \u00een considerare:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentarea demografic\u0103<\/h3>\n\n\n\n<p>Cea mai comun\u0103 metod\u0103 de a v\u0103 segmenta pia\u021ba este segmentarea demografic\u0103. \u00cen esen\u021b\u0103, creeaz\u0103 segmente \u00een func\u021bie de criterii demografice, cum ar fi ocupa\u021bia, v\u00e2rsta, rasa, sexul, educa\u021bia \u0219i venitul, printre altele. \u00cen aceast\u0103 abordare, se presupune c\u0103 indivizii din aceea\u0219i popula\u021bie vor avea nevoi comparabile.<\/p>\n\n\n\n<p><strong>Un exemplu \u00een acest sens ar fi:<\/strong><\/p>\n\n\n\n<p>S\u0103 presupunem c\u0103 magazinul dvs. online vinde console de jocuri video. C\u00e2nd utiliza\u021bi acest tip de segmentare, ve\u021bi descoperi c\u0103 pia\u021ba principal\u0103 pentru acest produs include b\u0103rba\u021bi adul\u021bi tineri cu venit disponibil.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentarea comportamental\u0103<\/h3>\n\n\n\n<p>Cu segmentarea comportamental\u0103, v\u0103 ve\u021bi baza \u00een mare m\u0103sur\u0103 pe ac\u021biunile consumatorilor, pe modelele de luare a deciziilor \u0219i pe datele generale de navigare ale pie\u021bei. <\/p>\n\n\n\n<p>\u00cen aceast\u0103 abordare, clien\u021bii sunt grupa\u021bi \u00een func\u021bie de modul \u00een care au interac\u021bionat anterior cu produsele \u0219i pie\u021bele.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-19-1024x1024.png\" alt=\"\" class=\"wp-image-19959\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-19.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-19-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-19-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-19-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-19-12x12.png 12w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Segmentarea pe v\u00e2rst\u0103 poate fi utilizat\u0103 pentru a promova berea artizanal\u0103 versus berea comercial\u0103<\/figcaption><\/figure>\n\n\n\n<p>Ve\u021bi presupune c\u0103 tipul de produse pe care consumatorii le vor cump\u0103ra \u00een viitor sunt \u00een conformitate cu ceea ce au cump\u0103rat \u00een trecut. Cu toate acestea, este important s\u0103 ne amintim c\u0103 obiceiurile de cheltuieli ale oamenilor se pot schimba \u00een func\u021bie de evenimentele globale \u0219i de trecerea timpului.<\/p>\n\n\n\n<p>Segmentarea comportamental\u0103 este o tactic\u0103 obligatorie de utilizat <a href=\"https:\/\/vibetrace.com\/ro\/e-commerce-marketing-automatizare-platforma\/\" data-type=\"page\" data-id=\"14390\">comunicare de automatizare a marketingului<\/a>. Acest lucru se poate face folosind fluxuri de lucru automatizate sau campanii repetitive.<\/p>\n\n\n\n<p><strong>Un exemplu \u00een acest sens ar fi:<\/strong><\/p>\n\n\n\n<p>Dac\u0103 magazinul dvs. de comer\u021b electronic vinde diferite tipuri de bere, consumatorii din genera\u021biile mai \u00een v\u00e2rst\u0103 cump\u0103r\u0103 \u00een general m\u0103rci recunoscute la nivel na\u021bional, \u00een timp ce milenialii tind s\u0103 cumpere bere artizanal\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentarea psihologic\u0103<\/h3>\n\n\n\n<p>Segmentarea psihologic\u0103 presupune clasificarea consumatorilor \u00een func\u021bie de stilul de via\u021b\u0103, interesele, opiniile \u0219i personalit\u0103\u021bile oamenilor. Poate fi mai greu s\u0103 segmentezi clien\u021bii \u00een acest fel pe m\u0103sur\u0103 ce oamenii evolueaz\u0103 \u00een timp, iar ob\u021binerea de date obiective \u00een acest sens nu este u\u0219oar\u0103.<\/p>\n\n\n\n<p>Dar, poate fi cea mai puternic\u0103 strategie de segmentare, deoarece indivizii sunt grupa\u021bi \u00een func\u021bie de motivatori intrinseci \u00een compara\u021bie cu informa\u021biile externe.<\/p>\n\n\n\n<p><strong>Un exemplu \u00een acest sens ar fi:<\/strong><\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi un comerciant online de \u00eembr\u0103c\u0103minte de fitness, pute\u021bi viza segmente c\u0103rora le place s\u0103 urm\u0103reasc\u0103 sau s\u0103 joace diferite sporturi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-20-1024x552.png\" alt=\"\" class=\"wp-image-19960\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-20-1024x552.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-20-300x162.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-20-768x414.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-20-1536x827.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-20-18x10.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-20.png 1563w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentarea predictiilor<\/h3>\n\n\n\n<p>Cu segmentarea predic\u021biilor, profita\u021bi de \u00eenv\u0103\u021barea automat\u0103 pentru a analiza datele clien\u021bilor \u0219i pentru a \u00een\u021belege cum se coreleaz\u0103 combina\u021biile de diferite atribute cu obiectivele dvs. de afaceri.<\/p>\n\n\n\n<p>Prin acest sistem, segmenta\u021bi automat grupurile \u00een func\u021bie de interesele determinate, riscul de pierdere, \u00eenclina\u021bia spre cump\u0103rare \u0219i multe altele. Acest lucru v\u0103 permite s\u0103 prezice\u021bi cum vor putea grupurile s\u0103 se comporte \u0219i s\u0103 interac\u021bioneze cu marca dvs. \u00een viitor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Segmentarea Beneficii Concluzie&nbsp;<\/h2>\n\n\n\n<p>\u00centreprinderile de comer\u021b electronic adopt\u0103 de obicei o strategie de marketing standardizat\u0103 care nu reu\u0219e\u0219te s\u0103 atrag\u0103 clien\u021bi noi \u0219i existen\u021bi. Pentru a ob\u021bine profit \u0219i a p\u0103stra clien\u021bii, trebuie s\u0103 lua\u021bi \u00een considerare segmentarea pie\u021bei.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"353\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-4.png\" alt=\"\" class=\"wp-image-19759\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-4.png 1000w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-4-300x106.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-4-768x271.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-4-18x6.png 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">fiecare arom\u0103 de pizza are propriile sale beneficii. <\/figcaption><\/figure>\n\n\n\n<p>De\u0219i acest articol enumer\u0103 cele mai critice segmente de clien\u021bi pe care ar trebui s\u0103 le urm\u0103ri\u021bi, nu \u00eencerca\u021bi s\u0103 le urm\u0103ri\u021bi pe toate simultan. Evalua\u021bi-v\u0103 segmentele de clien\u021bi cele mai pre\u021buite \u0219i direc\u021biona\u021bi-v\u0103 eforturile de marketing c\u0103tre acestea. <\/p>\n\n\n\n<p>Odat\u0103 ce sunt ag\u0103\u021ba\u021bi, merge\u021bi dup\u0103 alte grupuri. Acest lucru v\u0103 va ajuta s\u0103 v\u0103 p\u0103stra\u021bi cei mai fideli clien\u021bi pe m\u0103sur\u0103 ce continua\u021bi s\u0103 aduce\u021bi noi perspective.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezumatul beneficiilor segment\u0103rii clien\u021bilor&nbsp;<\/h3>\n\n\n\n<p>Prin segmentarea clien\u021bilor, ve\u021bi putea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\" data-type=\"page\" data-id=\"111\">Cre\u0219te\u021bi ratele de conversie <\/a>prin personalizare<\/li>\n\n\n\n<li>Reclam\u0103-\u021bi magazinul oamenilor \u00eentr-un mod mai direc\u021bionat<\/li>\n\n\n\n<li>Cre\u0219te\u021bi rentabilitatea investi\u021biei pentru marketing<\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\">Cre\u0219te\u021bi reten\u021bia clien\u021bilor<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Exemple de strategii eficiente de segmentare a clien\u021bilor<\/h3>\n\n\n\n<p>Cele mai eficiente strategii de segmentare a clien\u021bilor includ urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentarea demografic\u0103: <\/strong>Aceast\u0103 strategie presupune separarea clien\u021bilor dumneavoastr\u0103 \u00een grupuri \u00een func\u021bie de demografia lor, adic\u0103 v\u00e2rsta, venitul, ocupa\u021bia \u0219i multe altele<\/li>\n\n\n\n<li><strong>Segmentarea comportamental\u0103: <\/strong>Aceast\u0103 strategie implic\u0103 segmentarea clien\u021bilor dumneavoastr\u0103 \u00een grupuri \u00een func\u021bie de comportamentele lor de cump\u0103rare din trecut, adic\u0103 ceea ce un anumit grup a cump\u0103rat religios \u00een trecut.<\/li>\n\n\n\n<li><strong>Segmentare psihologic\u0103: <\/strong>Aceast\u0103 strategie de segmentare necesit\u0103<strong> <\/strong>separarea clien\u021bilor \u00een grupuri \u00een func\u021bie de interesele, personalit\u0103\u021bile, interesele, opiniile, etc.&nbsp;<\/li>\n\n\n\n<li><strong>Segmentarea predic\u021biilor: <\/strong>\u00cen acest tip de segmentare, anticipa\u021bi, prin analiza datelor, ce grupuri vor fi susceptibile de a schimba, de a cump\u0103ra sau doar de a fi interesate.<\/li>\n<\/ul>\n\n\n\n<p>C\u0103uta\u021bi modalit\u0103\u021bi eficiente \u0219i eficiente de a v\u0103 comercializa produsele \u0219i serviciile de comer\u021b electronic c\u0103tre diferite grupuri de clien\u021bi? <\/p>\n\n\n\n<p>Atunci nu c\u0103uta mai departe dec\u00e2t<a href=\"https:\/\/vibetrace.com\/ro\/\"> Vibe Trace.<\/a> Automatiz\u0103m fluxurile de date de marketing digital, optimiz\u00e2nd veniturile \u0219i atr\u0103g\u00e2nd publicurile relevante pe o scar\u0103 mai larg\u0103. Lua\u021bi leg\u0103tura cu noi dac\u0103 sunte\u021bi interesat!<\/p>","protected":false},"excerpt":{"rendered":"<p>Segmentarea clien\u021bilor se refer\u0103 la separarea clien\u021bilor \u00een grupuri pe baza unor caracteristici specifice sau... <a title=\"Beneficiile segment\u0103rii clien\u021bilor \u00een comer\u021bul electronic\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/beneficiile-segmentarii-client-in-e-commerce\/\" aria-label=\"Cite\u0219te mai multe despre Beneficiile segment\u0103rii clien\u021bilor \u00een comer\u021bul electronic\"> <\/a><\/p>","protected":false},"author":9,"featured_media":19746,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[115,89],"class_list":["post-19739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-customer-segmentation","tag-level2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=19739"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19739\/revisions"}],"predecessor-version":[{"id":23819,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19739\/revisions\/23819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/19746"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=19739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=19739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=19739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}