{"id":19585,"date":"2023-05-16T12:14:34","date_gmt":"2023-05-16T12:14:34","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19585"},"modified":"2023-07-11T16:17:53","modified_gmt":"2023-07-11T16:17:53","slug":"orders-per-active-customer","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/comenzi-per-client-activ\/","title":{"rendered":"Comenzi per clien\u021bi activi"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Comenzile per clien\u021bi activi este o m\u0103sur\u0103 folosit\u0103 frecvent de majoritatea companiilor pentru a evalua atractia lor fa\u021b\u0103 de preferin\u021bele clien\u021bilor.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Pentru a spori cre\u0219terea \u0219i veniturile atrag\u00e2nd mai mul\u021bi cump\u0103r\u0103tori, este important s\u0103 v\u0103 monitoriza\u021bi \u00een mod regulat comenzile pentru fiecare client activ.<\/p>\n\n\n\n<p>Aceast\u0103 m\u0103sur\u0103toare ofer\u0103 informa\u021bii valoroase despre <a href=\"https:\/\/vibetrace.com\/ro\/scor-net-retentie\/\" data-type=\"post\" data-id=\"17933\">reten\u021bie client<\/a> \u0219i nivelurile de satisfac\u021bie de-a lungul ciclului lor de via\u021b\u0103 fa\u021b\u0103 de afacerea dvs.<\/p>\n\n\n\n<p>Vrei s\u0103 ai \u0219i un <a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\">rata mare de reten\u021bie a clien\u021bilor<\/a>, dreapta?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este Comenzile Per Clien\u021bi Activi?<\/h2>\n\n\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Definirea Comenzilor Per Clienti Activi<\/p>\n\n\n\n<p>Comenzi per clien\u021bi activi este o m\u0103sur\u0103toare utilizat\u0103 pentru a m\u0103sura num\u0103rul mediu de comenzi plasate de un singur client activ \u00eentr-o anumit\u0103 perioad\u0103 de timp.&nbsp;<\/p>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Comenzile per client activ este o m\u0103sur\u0103 util\u0103 de urm\u0103rit pentru companii, deoarece le poate ajuta s\u0103 \u00een\u021beleag\u0103 comportamentul \u0219i loialitatea clien\u021bilor. De asemenea, poate fi folosit pentru a identifica tendin\u021bele sau schimb\u0103rile \u00een obiceiurile de cump\u0103rare ale clien\u021bilor \u00een timp.&nbsp;<\/p>\n\n\n\n<p>Prin monitorizarea acestei valori, pute\u021bi lua decizii bazate pe date cu privire la marketing, pre\u021buri \u0219i alte strategii pentru a v\u0103 cre\u0219te implicarea clien\u021bilor \u0219i pentru a stimula cre\u0219terea veniturilor.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formula comenzi pe clien\u021bi activi<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula--1024x512.png\" alt=\"\" class=\"wp-image-21045\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula--1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula--300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula--768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula--18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula-.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Se calculeaz\u0103 \u00eemp\u0103r\u021bind num\u0103rul total de comenzi plasate de clien\u021bii activi \u00eentr-o anumit\u0103 perioad\u0103 la num\u0103rul total de clien\u021bi activi \u00een aceea\u0219i perioad\u0103.<\/p>\n\n\n\n<p>De exemplu, dac\u0103 compania dvs. a avut 1.000 de clien\u021bi activi pe parcursul unei luni \u0219i ace\u0219ti clien\u021bi au plasat un total de 2.000 de comenzi, atunci comenzile per client activ pentru luna respectiv\u0103 ar fi 2 (2.000 de comenzi \u00eemp\u0103r\u021bite la 1.000 de clien\u021bi activi).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comenzi per client activ. Benchmarkuri \u00een func\u021bie de industrie<\/h3>\n\n\n\n<p>Comenzile pe client activ (OPAC) variaz\u0103 \u00een func\u021bie de industrie \u0219i pot depinde de factori precum tipul de produs sau serviciu v\u00e2ndut, publicul \u021bint\u0103 \u0219i modelul de afaceri. Iat\u0103 c\u00e2teva repere OPAC pe industrie:<\/p>\n\n\n\n<p><strong>Comer\u021b electronic: <\/strong>OPAC mediu pentru companiile de comer\u021b electronic este \u00een jur <strong>2-3 comenzi per client activ pe an<\/strong>. Cu toate acestea, acest lucru poate varia foarte mult \u00een func\u021bie de tipul de produse v\u00e2ndute.<\/p>\n\n\n\n<p><strong>Afaceri bazate pe abonament: <\/strong>Pentru companiile care ofer\u0103 abonamente recurente, OPAC este de obicei mai mare. Reperul pentru afacerile bazate pe abonament este \u00een jur <strong>12 comenzi per client activ pe an<\/strong>.<\/p>\n\n\n\n<p><strong>Cu am\u0103nuntul:<\/strong> \u00centreprinderile de v\u00e2nzare cu am\u0103nuntul au de obicei un OPAC mai sc\u0103zut \u00een compara\u021bie cu comer\u021bul electronic \u0219i afacerile bazate pe abonament. Criteriul de referin\u021b\u0103 pentru afacerile cu am\u0103nuntul este \u00een jur <strong>1-2 comenzi per client activ pe an<\/strong>.<\/p>\n\n\n\n<p><strong>Mancare si bautura: <\/strong>OPAC pentru \u00eentreprinderile alimentare \u0219i b\u0103uturi poate varia \u00een func\u021bie de tipul de unitate. De exemplu, punctul de referin\u021b\u0103 pentru restaurantele cu servicii rapide este \u00een jur <strong>5-6 comenzi pe client activ pe lun\u0103<\/strong>, \u00een timp ce pentru restaurantele cu mese rafinate poate fi mai mic.<\/p>\n\n\n\n<p><strong>C\u0103l\u0103torii \u0219i ospitalitate: <\/strong>OPAC pentru afacerile de turism \u0219i ospitalitate depinde, de asemenea, de tipul de afaceri. Hotelurile, de exemplu, pot avea un OPAC de aproximativ<strong> 1-2 comenzi per client activ pe an<\/strong>, \u00een timp ce agen\u021biile de turism online pot avea un OPAC mai mare datorit\u0103 naturii modelului lor de afaceri.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 urm\u0103ri\u021bi comenzile per client activ?<\/h3>\n\n\n\n<p>Exist\u0103 o varietate de instrumente care v\u0103 pot ajuta s\u0103 urm\u0103ri\u021bi Comenzile Per Client Activ. Aici sunt cateva exemple:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-1024x1024.png\" alt=\"\" class=\"wp-image-19587\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Software de management al rela\u021biilor cu clien\u021bii (CRM):<\/strong> Software-ul CRM precum Salesforce, HubSpot sau Zoho v\u0103 poate ajuta s\u0103 urm\u0103ri\u021bi activitatea clien\u021bilor \u0219i achizi\u021biile \u00een timp. Pute\u021bi genera metrica Comenzi per client activ \u0219i pute\u021bi analiza tendin\u021bele de-a lungul timpului urm\u0103rind comenzile \u0219i clien\u021bii activi \u00eentr-un CRM.<\/p>\n\n\n\n<p><strong>Platforme de comert electronic:<\/strong> Dac\u0103 de\u021bine\u021bi un magazin de comer\u021b electronic, platforma dvs. de comer\u021b electronic poate include func\u021bii de raportare care v\u0103 permit s\u0103 urm\u0103ri\u021bi Comenzile Per Client Activ. Shopify \u0219i WooCommerce, de exemplu, au ambele instrumente de raportare \u0219i analiz\u0103 care v\u0103 pot ajuta s\u0103 monitoriza\u021bi comportamentul clien\u021bilor \u0219i s\u0103 calcula\u021bi comenzile per client activ.<\/p>\n\n\n\n<p><strong>Instrumente de business intelligence: <\/strong>Tableau, Looker \u0219i Power BI sunt instrumente de business intelligence care v\u0103 pot ajuta s\u0103 urm\u0103ri\u021bi comenzile per client activ, extrag\u00e2nd date din numeroase surse \u0219i cre\u00e2nd vizualiz\u0103ri \u0219i tablouri de bord personalizate.<\/p>\n\n\n\n<p><strong>Foi de calcul:<\/strong> Tableau, Looker \u0219i Power BI sunt instrumente de business intelligence care v\u0103 pot ajuta s\u0103 urm\u0103ri\u021bi comenzile per client activ, extrag\u00e2nd date din numeroase surse \u0219i cre\u00e2nd vizualiz\u0103ri \u0219i tablouri de bord personalizate.<\/p>\n\n\n\n<p>Cel mai bun instrument de urm\u0103rire a comenzilor per client activ va fi determinat de cerin\u021bele specifice ale companiei dvs., de dimensiunea bazei dvs. de clien\u021bi \u0219i de complexitatea datelor dvs. Pute\u021bi ob\u021bine informa\u021bii despre comportamentul clien\u021bilor dvs. \u0219i pute\u021bi descoperi \u0219anse de cre\u0219tere \u0219i \u00eembun\u0103t\u0103\u021bire select\u00e2nd instrumentele potrivite pentru organiza\u021bia dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e2t de des ar trebui s\u0103 verifica\u021bi Comenzile Per Client Activ?<\/h3>\n\n\n\n<p>Frecven\u021ba cu care ar trebui s\u0103 verifica\u021bi Comenzile Per Client Activ depinde de dimensiunea \u0219i complexitatea afacerii dvs., precum \u0219i de scopurile \u0219i obiectivele dvs. Iat\u0103 c\u00e2teva \u00eendrum\u0103ri generale de luat \u00een considerare:<\/p>\n\n\n\n<p><strong>Lunar: <\/strong>Cel pu\u021bin, ar trebui s\u0103 examina\u021bi valoarea Comenzilor pe client activ pe a<strong> lunar<\/strong>. Acest lucru v\u0103 va permite s\u0103 urm\u0103ri\u021bi schimb\u0103rile \u00een timp \u0219i s\u0103 identifica\u021bi orice tendin\u021be sau anomalii care necesit\u0103 investiga\u021bii suplimentare.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Sezonier: <\/strong>\u00cen func\u021bie de natura afacerii dvs., poate fi necesar s\u0103 verifica\u021bi mai des Comenzile per client activ <strong>\u00een anumite perioade ale anului.<\/strong> De exemplu, dac\u0103 conduce\u021bi o afacere cu am\u0103nuntul, v\u0103 recomand\u0103m s\u0103 verifica\u021bi mai des aceast\u0103 valoare \u00een timpul sezonului de cump\u0103r\u0103turi de s\u0103rb\u0103tori.<\/p>\n\n\n\n<p><strong>\u00cen timpul \u0219i dup\u0103 campanii: <\/strong>Dac\u0103 desf\u0103\u0219ura\u021bi campanii de marketing pentru a stimula implicarea clien\u021bilor \u0219i v\u00e2nz\u0103rile, ar trebui s\u0103 monitoriza\u021bi valoarea Comenzilor pe client activ \u00een timpul \u0219i dup\u0103 campanie pentru a determina eficacitatea acesteia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calculator comenzi per clien\u021bi activi<\/h2>\n\n\n\n<p>Dori\u021bi s\u0103 v\u0103 calcula\u021bi comanda pe client activ? Utiliza\u021bi calculatorul nostru simplu de mai jos.<\/p>\n\n\n<div class=\"gb-container gb-container-ae3b4f52 simple-calculator\">\n\n<h3 class=\"wp-block-heading\" id=\"calculator\" style=\"font-size:32px\"><strong>Calculator comenzi simple pe clien\u021bi activi<\/strong><\/h3>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4307aaaf\">\n<div class=\"gb-grid-column gb-grid-column-8af595c2\"><div class=\"gb-container gb-container-8af595c2\">\n\n<p class=\"has-small-font-size\" style=\"letter-spacing:0px\">Numar de comenzi:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"450\" id=\"input_calc1\" class=\"input\" required=\"\">\n\n\n\n<p class=\"has-small-font-size\">Num\u0103r de clien\u021bi activi:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"380\" id=\"input_calc2\" class=\"input\" required=\"\">\n\n\n\n<span class=\"gb-button gb-button-59cfcaac gb-button-text\" onclick=\"calculateResult();\">calculati<\/span>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e762286a\"><div class=\"gb-container gb-container-e762286a\">\n\n<h5 class=\"wp-block-heading has-text-align-center\"><strong>Comenzi per client activ<\/strong><\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-864a3611 gb-headline-text\" id=\"result_html\">= ?<\/p>\n\n\n\n<script>\n      function calculateResult() {\n        var calc1 = document.getElementById('input_calc1').value;\n        var calc2 = document.getElementById('input_calc2').value;\n        var result = (calc1\/calc2).toFixed(2);\n        document.getElementById('result_html').innerHTML = result + '';\n      }\n    <\/script>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Lucruri importante despre comenzile pe clien\u021bi activi<\/h2>\n\n\n\n<p>Iat\u0103 c\u00e2teva lucruri importante de re\u021binut despre comenzile per clien\u021bi activi:<\/p>\n\n\n\n<p><strong>O valoare pentru re\u021binerea clien\u021bilor: <\/strong>Un num\u0103r mare de comenzi per client activ indic\u0103 faptul c\u0103 clien\u021bii sunt implica\u021bi \u00een afacerea dvs. \u0219i sunt mai probabil s\u0103 o fac\u0103<a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\"> deveni\u021bi clien\u021bi fideli<\/a>. Clien\u021bii fideli tind s\u0103 fac\u0103 achizi\u021bii repetate \u0219i pot fi mai profitabili \u00een timp dec\u00e2t achizi\u021bionarea de clien\u021bi noi.<\/p>\n\n\n\n<p><strong>Identifica\u021bi tendin\u021bele:<\/strong> Modific\u0103rile comenzilor per client activ de-a lungul timpului pot indica tendin\u021be \u00een comportamentul clien\u021bilor, cum ar fi modific\u0103ri ale preferin\u021belor de produse sau modific\u0103ri ale campaniilor de marketing.<\/p>\n\n\n\n<p><strong>Comparativ cu reperele din industrie: <\/strong>Pute\u021bi utiliza repere din industrie pentru a v\u0103 compara comenzile per client activ cu cele ale concuren\u021bilor \u0219i pentru a identifica zonele de \u00eembun\u0103t\u0103\u021bire.<\/p>\n\n\n\n<p><strong>Folosit pentru a stabili \u021binte \u0219i obiective:<\/strong> Prin stabilirea \u021bintelor pentru comenzile per client activ, pute\u021bi lucra pentru a cre\u0219te implicarea \u0219i loialitatea clien\u021bilor.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Afectate de frecven\u021ba de cump\u0103rare:<\/strong> Dac\u0103 afacerea dvs. are produse sau servicii care sunt achizi\u021bionate mai frecvent, atunci este probabil s\u0103 aib\u0103 comenzi mai mari per client activ dec\u00e2t companiile cu produse sau servicii care sunt achizi\u021bionate mai rar.<\/p>\n\n\n\n<p><strong>Urm\u0103rite \u00eempreun\u0103 cu alte valori:<\/strong> Pur \u0219i simplu cre\u0219terea num\u0103rului de comenzi per client activ nu este \u00eentotdeauna benefic\u0103. De asemenea, ar trebui s\u0103 lua\u021bi \u00een considerare calitatea comenzilor, cum ar fi valoarea medie a comenzii \u0219i valoarea de via\u021b\u0103 a clientului, pentru a v\u0103 asigura c\u0103 acestea maximizeaz\u0103 profiturile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Valori legate de comenzile per client activ<\/h2>\n\n\n\n<p>Exist\u0103 mai multe valori legate de comenzile per client activ care pot oferi informa\u021bii suplimentare asupra performan\u021bei afacerii dvs. Iat\u0103 c\u00e2teva exemple:<\/p>\n\n\n<div class=\"gb-container gb-container-f80d3d7f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a56ca273\">\n<div class=\"gb-grid-column gb-grid-column-664deae2\"><div class=\"gb-container gb-container-664deae2\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>Valoarea pe via\u021b\u0103 a clientului<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">Valoarea total\u0103 estimat\u0103 a unui client pentru o afacere pe parcursul vie\u021bii<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2cdb91c0\"><div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-367efc9a gb-headline-text\"><strong>Rata de retentie<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-retur-client\/\" data-type=\"post\" data-id=\"18886\">Procentul de clien\u021bi care au f\u0103cut o a doua achizi\u021bie \u00eentr-un interval de timp dat.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f2770bcb\"><div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-af6fafea gb-headline-text\"><strong>Valoarea medie a comenzii<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\" data-type=\"post\" data-id=\"17832\">Suma medie cheltuit\u0103 pe tranzac\u021bie<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d8cd099b\">\n<div class=\"gb-grid-column gb-grid-column-41d958d5\"><div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>Rata de abandon<\/strong><\/h4>\n\n\n\n<p>Procentul de clien\u021bi care \u00eenceteaz\u0103 s\u0103 mai foloseasc\u0103 un produs sau serviciu \u00eentr-o anumit\u0103 perioad\u0103 de timp.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-4be5881c\"><div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>Costul de achizi\u021bie a clien\u021bilor<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/client-cost-achizitie\/\" data-type=\"post\" data-id=\"19080\">Costul achizi\u021biei unui nou client, inclusiv cheltuielile de marketing \u0219i v\u00e2nz\u0103ri.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-92fc2757\"><div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>Timp \u00eentre achizi\u021bii<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/timp-intre-achizitii\/\" data-type=\"post\" data-id=\"19822\">Durata medie de timp care se scurge \u00eentre comenzile unui client<\/a>.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vibetrace este aici pentru a v\u0103 ajuta compania s\u0103-\u0219i creasc\u0103 Comenzile per Client Activ (OPAC) prin utilizarea diferitelor sale caracteristici, cum ar fi<strong> personalizarea mesajelor, upselling \u0219i cross-selling prin sugestia de produse \u0219i furnizarea de rapoarte detaliate de analiz\u0103.<\/strong><\/p>\n\n\n\n<p>Vibetrace v\u0103 poate ajuta afacerea s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 OPAC prin crearea de experien\u021be personalizate pentru clien\u021bi, reangajarea clien\u021bilor inactivi \u0219i furnizarea de informa\u021bii \u0219i analize pentru a informa luarea deciziilor bazate pe date.<\/p>","protected":false},"excerpt":{"rendered":"<p>Comenzile per clien\u021bi activi este o m\u0103sur\u0103 folosit\u0103 frecvent de majoritatea companiilor pentru a-\u0219i evalua... <a title=\"Comenzi per clien\u021bi activi\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/comenzi-per-client-activ\/\" aria-label=\"Cite\u0219te mai multe despre Orders Per Active Customers\"> <\/a><\/p>","protected":false},"author":8,"featured_media":19691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[57,89,102],"class_list":["post-19585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-marketing-definitions","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=19585"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/19691"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=19585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=19585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=19585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}