{"id":19196,"date":"2023-02-28T14:33:03","date_gmt":"2023-02-28T14:33:03","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19196"},"modified":"2023-03-31T10:18:15","modified_gmt":"2023-03-31T10:18:15","slug":"net-promoter-score","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/net-promotor-score\/","title":{"rendered":"Scorul net de promovare"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><strong>Scorul net al promotorului<\/strong> este o m\u0103sur\u0103 cheie care m\u0103soar\u0103 experien\u021ba c\u0103l\u0103toriei dvs. client. V\u0103 permite s\u0103 afla\u021bi cum merge afacerea dvs. din perspectiva clien\u021bilor<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Probabil c\u0103 a\u021bi \u00eentrebat de mai multe ori majoritatea clien\u021bilor dvs. c\u00e2t de mult ar sugera serviciul sau produsul dvs., pe baza feedback-ului \u0219i experien\u021bei lor.<\/p>\n\n\n\n<p>Acest lucru se datoreaz\u0103 faptului c\u0103 un r\u0103u<a href=\"https:\/\/vibetrace.com\/ro\/software-ul-pentru-feedback-ul-clientilor\/\" data-type=\"page\" data-id=\"14433\"> experienta clientului<\/a> are adesea un impact mai mare asupra afacerii dvs. dec\u00e2t unul bun. <\/p>\n\n\n\n<p>Este chiar mai u\u0219or s\u0103-i convingi dac\u0103 \u0219tiu c\u0103 clien\u021bii t\u0103i actuali \u0219i anteriori au avut o experien\u021b\u0103 pozitiv\u0103 cu ceea ce oferi tu pentru a le rezolva problema.<\/p>\n\n\n\n<p>Afla\u021bi mai multe despre cum<strong> \u00eembun\u0103t\u0103\u021bi\u021bi-v\u0103 scorul net de promovare<\/strong> pentru a v\u0103 maximiza afacerea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este Net Promoter Score?<\/h2>\n\n\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Defini\u021bia Net Promoter Score<\/p>\n\n\n\n<p>Net Promoter Score (NPS) este o m\u0103sur\u0103 de loialitate \u0219i satisfac\u021bie a clien\u021bilor care m\u0103soar\u0103 probabilitatea ca un client s\u0103 recomande altora produsele sau serviciile unei companii.<\/p>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>NPS se bazeaz\u0103 pe un sondaj cu o singur\u0103 \u00eentrebare care le cere clien\u021bilor s\u0103 evalueze, pe o scar\u0103 de la 0 la 10, c\u00e2t de probabil sunt s\u0103 recomande compania altora. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clien\u021bii care r\u0103spund cu 9 sau 10 sunt considera\u021bi \u201e<strong>promotori<\/strong>\u201d \u0219i sunt mai probabil s\u0103 recomande compania. <\/li>\n\n\n\n<li>Cei care r\u0103spund cu un scor de la 0 la 6 sunt considera\u021bi \u201e<strong>detractorii<\/strong>\u201d \u0219i sunt mai pu\u021bin probabil s\u0103 recomande compania. <\/li>\n\n\n\n<li>Clien\u021bii care r\u0103spund cu un scor de 7 sau 8 sunt considera\u021bi \u201e<strong>pasive<\/strong>\u201d \u0219i sunt neutri \u00een ceea ce prive\u0219te recomandarea companiei.<\/li>\n<\/ul>\n\n\n\n<p>NPS este o valoare simpl\u0103 \u0219i u\u0219or de utilizat, care ofer\u0103 o imagine rapid\u0103 a loialit\u0103\u021bii \u0219i satisfac\u021biei clien\u021bilor. <\/p>\n\n\n\n<p>Poate fi folosit pentru a urm\u0103ri schimb\u0103rile \u00een satisfac\u021bia clien\u021bilor de-a lungul timpului, pentru a compara concuren\u021bii din industrie \u0219i pentru a identifica zonele de \u00eembun\u0103t\u0103\u021bire.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formula Scorului Net Promoter<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-formula-1024x512.png\" alt=\"\" class=\"wp-image-19206\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-formula-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-formula-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-formula-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-formula-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-formula.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Scorul Net Promoter (NPS) se calculeaz\u0103 sc\u0103z\u00e2nd procentul de detractori (clien\u021bii care r\u0103spund cu un scor de la 0 la 6) din procentul de promotori (clien\u021bii care r\u0103spund cu un scor de 9 sau 10). <\/p>\n\n\n\n<p>Scorul rezultat <strong>poate varia de la -100 la 100.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Punct de referin\u021b\u0103 Net Promoter Score \u00een func\u021bie de industrie<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry1-1024x1024.png\" alt=\"\" class=\"wp-image-19204\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry1-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry1-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry1-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry1-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry1-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry2-1024x1024.png\" alt=\"\" class=\"wp-image-19205\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry2-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry2-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry2-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/net-promoter-score-benchmarks-by-industry2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sursa: \u00cenc\u00e2ntat de Qualtrics<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Tabelul de mai jos arat\u0103 NPS-ul ridicat, sc\u0103zut \u0219i mediu din fiecare industrie, \u00eempreun\u0103 cu companiile din benchmark.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Industrie<\/strong><\/td><td><strong>Sc\u0103zut<\/strong><\/td><td><strong>In medie<\/strong><\/td><td><strong>\u00cenalt<\/strong><\/td><\/tr><tr><td>Dealeri auto<\/td><td>33<\/td><td>48<\/td><td>63<\/td><\/tr><tr><td>Software<\/td><td>28<\/td><td>41<\/td><td>55<\/td><\/tr><tr><td>Electrocasnice majore<\/td><td>31<\/td><td>40<\/td><td>53<\/td><\/tr><tr><td>Investi\u021bii<\/td><td>31<\/td><td>40<\/td><td>53<\/td><\/tr><tr><td>Calculatoare \u0219i tablete<\/td><td>8<\/td><td>40<\/td><td>60<\/td><\/tr><tr><td>Supermarketuri<\/td><td>20<\/td><td>39<\/td><td>59<\/td><\/tr><tr><td>Asigurare<\/td><td>19<\/td><td>37<\/td><td>68<\/td><\/tr><tr><td>Hoteluri<\/td><td>4<\/td><td>37<\/td><td>55<\/td><\/tr><tr><td>Companiile aeriene<\/td><td>18<\/td><td>37<\/td><td>55<\/td><\/tr><tr><td>Comercian\u021bii cu am\u0103nuntul<\/td><td>1<\/td><td>35<\/td><td>59<\/td><\/tr><tr><td>\u00cenchiriere de ma\u0219ini<\/td><td>222<\/td><td>34<\/td><td>49<\/td><\/tr><tr><td>Livrarea coletului<\/td><td>28<\/td><td>34<\/td><td>42<\/td><\/tr><tr><td>B\u0103ncile<\/td><td>17<\/td><td>32<\/td><td>62<\/td><\/tr><tr><td>Fast food<\/td><td>1<\/td><td>30<\/td><td>53<\/td><\/tr><tr><td>Carduri de credit<\/td><td>13<\/td><td>30<\/td><td>60<\/td><\/tr><tr><td>Operator f\u0103r\u0103 fir<\/td><td>12<\/td><td>29<\/td><td>36<\/td><\/tr><tr><td>Utilit\u0103\u021bi<\/td><td>5<\/td><td>27<\/td><td>41<\/td><\/tr><tr><td>Planuri de s\u0103n\u0103tate<\/td><td>10<\/td><td>24<\/td><td>43<\/td><\/tr><tr><td>serviciu de internet<\/td><td>2<\/td><td>16<\/td><td>33<\/td><\/tr><tr><td>serviciu TV<\/td><td>-5<\/td><td>11<\/td><td>28<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><a href=\"https:\/\/delighted.com\/nps-benchmarks\" target=\"_blank\" rel=\"noopener\">\u00cenc\u00e2ntat <\/a>furnizeaz\u0103 date despre scorul mediu Net Promoter Score (NPS) \u00een func\u021bie de industrie, care arat\u0103 NPS ridicat, sc\u0103zut \u0219i mediu pentru fiecare industrie, \u00eempreun\u0103 cu companiile din benchmark. <\/p>\n\n\n\n<p>NPS m\u0103soar\u0103 loialitatea clien\u021bilor fa\u021b\u0103 de o companie \u0219i variaz\u0103 de la -100 la 100, scorurile mai mari indic\u00e2nd o loialitate mai mare.<\/p>\n\n\n\n<p>Datele arat\u0103 c\u0103 cele mai mari scoruri NPS se g\u0103sesc \u00een industria dealerilor auto, cu un scor sc\u0103zut de 33, un scor mediu de 48 \u0219i un scor mare de 63. <\/p>\n\n\n\n<p>Industria software-ului urmeaz\u0103 \u00eendeaproape, cu un scor mediu de 41. Industriile majore de electrocasnice, investi\u021bii \u0219i computere \u0219i tablete au, de asemenea, scoruri medii NPS relativ ridicate, cuprinse \u00eentre 40 \u0219i 53.<\/p>\n\n\n\n<p>Alte industrii, cum ar fi supermarketurile, asigur\u0103rile, hotelurile, companiile aeriene, comercian\u021bii cu am\u0103nuntul, ma\u0219inile de \u00eenchiriat, livrarea de colete \u0219i b\u0103ncile au scoruri medii NPS cuprinse \u00eentre 32 \u0219i 39. <\/p>\n\n\n\n<p>Fast-food, carduri de credit, operatori wireless, utilit\u0103\u021bi \u0219i planuri de s\u0103n\u0103tate au scoruri medii NPS relativ sc\u0103zute, variind de la 24 la 30. <\/p>\n\n\n\n<p>Industriile serviciilor de internet \u0219i ale serviciilor TV au cele mai mici scoruri medii NPS, variind de la 11 la 16.<\/p>\n\n\n\n<p>Este important de re\u021binut c\u0103 benchmark-ul include mai multe companii din fiecare industrie, iar gama de scoruri NPS ofer\u0103 o perspectiv\u0103 asupra varia\u021biei loialit\u0103\u021bii clien\u021bilor \u00een fiecare industrie.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 urm\u0103ri\u021bi Scorul Net Promoter?<\/h3>\n\n\n\n<p>Urm\u0103rirea Net Promoter Score (NPS) poate fi o modalitate eficient\u0103 pentru afacerea dvs. de a m\u0103sura loialitatea clien\u021bilor dvs. \u0219i de a evalua nivelul de satisfac\u021bie al acestora.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-net-promoter-score-1024x1024.png\" alt=\"\" class=\"wp-image-19258\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-net-promoter-score-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-net-promoter-score-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-net-promoter-score-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-net-promoter-score-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-net-promoter-score-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-net-promoter-score.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Exist\u0103 mai multe instrumente disponibile pentru a urm\u0103ri Scorul Net Promoter, inclusiv:<\/p>\n\n\n\n<p><strong>Vibetrace<\/strong>: vibetrace ofer\u0103 o solu\u021bie complet\u0103 pentru a colecta date de la clien\u021bii dvs., inclusiv Net Promoter Score. Platforma permite <a href=\"https:\/\/vibetrace.com\/ro\/software-ul-pentru-feedback-ul-clientilor\/\" data-type=\"page\" data-id=\"14433\">colecta\u021bi r\u0103spunsuri de la sondaje\/sondaje<\/a> din \u00eentreb\u0103ri de diferite tipuri.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-1024x339.png\" alt=\"\" class=\"wp-image-19625\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-1024x339.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-300x99.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-768x254.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-1536x508.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-2048x677.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ad\u0103uga\u021bi \u00eentreb\u0103ri privind Scorul Net Promoter \u00een grupurile dvs <\/figcaption><\/figure>\n\n\n\n<p><strong>SurveyMonkey: <\/strong>SurveyMonkey este un instrument de sondaj popular care v\u0103 permite s\u0103 crea\u021bi \u0219i s\u0103 trimite\u021bi sondaje NPS clien\u021bilor dvs. Platforma ofer\u0103, de asemenea, func\u021bii de analiz\u0103 \u0219i raportare pentru a v\u0103 ajuta s\u0103 v\u0103 urm\u0103ri\u021bi NPS-ul \u00een timp.<\/p>\n\n\n\n<p><strong>Wootric:<\/strong> Wootric este o platform\u0103 de feedback al clien\u021bilor specializat\u0103 \u00een urm\u0103rirea NPS. Ofer\u0103 analize \u0219i raport\u0103ri \u00een timp real, precum \u0219i instrumente care v\u0103 ajut\u0103 s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi loialitatea \u0219i p\u0103strarea clien\u021bilor.<\/p>\n\n\n\n<p><strong>Promoter.io: <\/strong>Promoter.io este o solu\u021bie software NPS care ofer\u0103 o gam\u0103 larg\u0103 de func\u021bii pentru a v\u0103 ajuta s\u0103 urm\u0103ri\u021bi \u0219i s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi scorul. Include func\u021bii precum sondaje automate, analiza sentimentelor \u0219i gestionarea feedback-ului clien\u021bilor.<\/p>\n\n\n\n<p><strong>\u00cenc\u00e2ntat: <\/strong>Delighted este o platform\u0103 de urm\u0103rire NPS \u0219i feedback al clien\u021bilor care v\u0103 permite s\u0103 trimite\u021bi sondaje prin e-mail, SMS sau pe site-ul dvs. web. Ofer\u0103 instrumente de analiz\u0103 \u0219i raportare pentru a v\u0103 ajuta s\u0103 v\u0103 urm\u0103ri\u021bi NPS-ul \u00een timp \u0219i s\u0103 identifica\u021bi tendin\u021bele \u0219i modelele \u00een feedbackul clien\u021bilor.<\/p>\n\n\n\n<p>\u00cen cele din urm\u0103, cel mai bun instrument pentru urm\u0103rirea NPS va depinde de nevoile \u0219i bugetul dumneavoastr\u0103 specifice. <\/p>\n\n\n\n<p>Este important s\u0103 alege\u021bi un instrument care ofer\u0103 caracteristicile \u0219i func\u021bionalitatea de care ave\u021bi nevoie pentru a urm\u0103ri \u0219i \u00eembun\u0103t\u0103\u021bi scorul \u00een timp.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">C\u00e2t de des ar trebui s\u0103 verifica\u021bi Net Promoter Score?<\/h3>\n\n\n\n<p>Frecven\u021ba verific\u0103rii Scorului Net Promoter (NPS) poate varia \u00een func\u021bie de natura afacerii dvs., de dimensiunea bazei dvs. de clien\u021bi \u0219i de obiectivele dvs. de urm\u0103rire a NPS. \u00cen general, este o idee bun\u0103 s\u0103 v\u0103 verifica\u021bi regulat NPS pentru a monitoriza tendin\u021bele \u0219i a identifica schimb\u0103rile \u00een sentimentul clien\u021bilor.<\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva abord\u0103ri comune pentru verificarea NPS:<\/p>\n\n\n\n<p><strong>Trimestrial: <\/strong>Verificarea NPS o dat\u0103 pe trimestru (adic\u0103 la fiecare trei luni) este o abordare comun\u0103. Aceast\u0103 frecven\u021b\u0103 v\u0103 permite s\u0103 urm\u0103ri\u021bi schimb\u0103rile \u00een sentimentul clien\u021bilor de-a lungul timpului \u0219i s\u0103 face\u021bi ajust\u0103ri strategiei dvs. pe baza acestor tendin\u021be.<\/p>\n\n\n\n<p><strong>Lunar: <\/strong>Dac\u0103 afacerea dvs. opereaz\u0103 \u00eentr-o industrie \u00een mi\u0219care rapid\u0103 sau \u00eent\u00e2mpin\u0103 schimb\u0103ri frecvente \u00een sentimentul clien\u021bilor, v\u0103 recomand\u0103m s\u0103 verifica\u021bi NPS o dat\u0103 pe lun\u0103. Aceast\u0103 abordare v\u0103 permite s\u0103 reac\u021biona\u021bi rapid la schimb\u0103rile \u00een sentimentul clien\u021bilor \u0219i s\u0103 v\u0103 ajusta\u021bi strategia \u00een consecin\u021b\u0103.<\/p>\n\n\n\n<p><strong>Continuu: <\/strong>Unele companii verific\u0103 NPS \u00een mod continuu, folosind instrumente care permit monitorizarea \u0219i analiza \u00een timp real a feedback-ului clien\u021bilor. Aceast\u0103 abordare poate fi util\u0103 dac\u0103 ave\u021bi o baz\u0103 mare de clien\u021bi sau dac\u0103 sentimentul clien\u021bilor se schimb\u0103 frecvent.<\/p>\n\n\n\n<p>\u00cen cele din urm\u0103, frecven\u021ba verific\u0103rii NPS ar trebui s\u0103 se alinieze cu obiectivele \u0219i resursele dvs. de afaceri. Este important s\u0103 stabili\u021bi un program consecvent pentru verificarea NPS \u0219i utilizarea informa\u021biilor ob\u021binute pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor \u0219i pentru a stimula cre\u0219terea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calculator Net Promoter Score<\/h2>\n\n\n\n<p>Dori\u021bi s\u0103 v\u0103 calcula\u021bi scorul net de promovare? Utiliza\u021bi calculatorul nostru simplu de mai jos.<\/p>\n\n\n<div class=\"gb-container gb-container-c4533411\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading\">Calculator Net Promoter Score<\/h3>\n\n\n\n<style>\n      .input {\n        text-align: center;\n      }\n    <\/style>\n    <div class=\"container\">\n      <form action=\"\">\n<div class=\"row\">\n        <label>Num\u0103r de promotori: <input type=\"number\" min=\"0\" value=\"70\" id=\"promoters\" class=\"input\" required=\"\"><\/label>\n<\/div>\n<div class=\"row\">\n        <label>Num\u0103rul de detractori: <input type=\"number\" min=\"0\" value=\"20\" id=\"detractors\" class=\"input\" required=\"\"><\/label>\n<\/div>\n<div class=\"row\">\n        <label>Num\u0103r de pasive: <input type=\"number\" min=\"0\" value=\"10\" id=\"passives\" class=\"input\" required=\"\"><\/label>\n<\/div>\n        <button type=\"button\" onclick=\"calculateConversionRate();\">calculati<\/button>\n        <br>\n        <span>NPS: <span id=\"conversionRate\"><\/span><\/span>\n      <input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n    <\/div>\n    <script>\n      function calculateConversionRate() {\n        var promoters = parseInt(document.getElementById('promoters').value);\n        var detractors = parseInt(document.getElementById('detractors').value);\n        var passives = parseInt(document.getElementById('passives').value);\n        var total = promoters + passives + detractors;\n        var conversionRate = (promoters\/total)*100 - (detractors\/total)*100;\n        document.getElementById('conversionRate').innerHTML = conversionRate;\n      }\n    <\/script>\n\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lucruri importante despre Net Promoter Score<\/h2>\n\n\n\n<p>Net Promoter Score (NPS) este o m\u0103sur\u0103 popular\u0103 folosit\u0103 pentru a m\u0103sura loialitatea \u0219i satisfac\u021bia clien\u021bilor. Iat\u0103 c\u00e2teva lucruri importante de \u0219tiut despre NPS:<\/p>\n\n\n\n<p><strong>Bazat pe o singur\u0103 \u00eentrebare:<\/strong> \u201ePe o scar\u0103 de la 0 la 10, c\u00e2t de probabil ave\u021bi s\u0103 recomanda\u021bi produsul\/serviciul nostru unui prieten sau coleg?\u201d Pe baza r\u0103spunsului lor, clien\u021bii sunt clasifica\u021bi ca detractori (0-6), pasivi (7-8) sau promotori (9-10).<\/p>\n\n\n\n<p><strong>Instrument de evaluare comparativ\u0103:<\/strong> V\u0103 permite s\u0103 compara\u021bi loialitatea \u0219i satisfac\u021bia clien\u021bilor dvs. cu cele ale concuren\u021bilor dvs.<\/p>\n\n\n\n<p><strong>M\u0103sura\u021bi loialitatea \u0219i satisfac\u021bia clien\u021bilor. <\/strong>Alte valori, cum ar fi satisfac\u021bia clien\u021bilor (CSAT) \u0219i scorul efortului clien\u021bilor (CES), pot oferi informa\u021bii suplimentare asupra experien\u021bei clien\u021bilor.<\/p>\n\n\n\n<p><strong>Cel mai eficient atunci c\u00e2nd este utilizat \u00eempreun\u0103 cu alte surse de feedback \u0219i date ale clien\u021bilor. <\/strong>Este important s\u0103 colecta\u021bi feedback calitativ \u0219i s\u0103 efectua\u021bi o analiz\u0103 a datelor pentru a \u00een\u021belege motivele din spatele sentimentului clien\u021bilor \u0219i pentru a identifica zonele de \u00eembun\u0103t\u0103\u021bire.<\/p>\n\n\n\n<p><strong>\u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor \u0219i cre\u0219terea afacerii.<\/strong> Prin identificarea zonelor \u00een care clien\u021bii sunt nemul\u021bumi\u021bi \u0219i abord\u00e2nd aceste probleme, pute\u021bi cre\u0219te loialitatea clien\u021bilor, re\u021binerea \u0219i recomand\u0103rile.<\/p>\n\n\n\n<p><strong>Supus criticii. <\/strong>Unii au sus\u021binut c\u0103 simplific\u0103 excesiv experien\u021ba clien\u021bilor \u0219i nu reu\u0219e\u0219te s\u0103 surprind\u0103 complexitatea sentimentului clien\u021bilor.<\/p>\n\n\n\n<p>\u00cen general, NPS este un instrument valoros pentru m\u0103surarea loialit\u0103\u021bii \u0219i satisfac\u021biei clien\u021bilor, dar ar trebui utilizat \u00eempreun\u0103 cu alte valori \u0219i surse de date pentru a ob\u021bine o \u00een\u021belegere cuprinz\u0103toare a experien\u021bei clien\u021bilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Valori legate de Scorul Net Promoter<\/h2>\n\n\n\n<p>Exist\u0103 c\u00e2teva alte valori care sunt str\u00e2ns legate de Scorul Net Promoter (NPS) \u0219i ar trebui luate \u00een considerare atunci c\u00e2nd se evalueaz\u0103 performan\u021ba unei afaceri:<\/p>\n\n\n<div class=\"gb-container gb-container-f80d3d7f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a56ca273\">\n<div class=\"gb-grid-column gb-grid-column-41d958d5\"><div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>Scorul de satisfac\u021bie a clien\u021bilor<\/strong><\/h4>\n\n\n\n<p>M\u0103sura c\u00e2t de mul\u021bumi\u021bi sunt clien\u021bii cu produsele sau serviciile unei companii.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-4be5881c\"><div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>Scorul efortului clien\u021bilor<\/strong><\/h4>\n\n\n\n<p>M\u0103sura u\u0219urin\u021bei cu care clien\u021bii v\u0103 pot folosi produsul sau serviciul sau pot \u00eendeplini o anumit\u0103 sarcin\u0103.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f2770bcb\"><div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-367efc9a gb-headline-text\"><strong>Rata de retentie<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-retur-client\/\" data-type=\"post\" data-id=\"18886\">Procentul de clien\u021bi care au f\u0103cut o a doua achizi\u021bie \u00eentr-un interval de timp dat.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vibetrace este o platform\u0103 de implicare a clien\u021bilor care poate oferi afacerii dvs. o gam\u0103 larg\u0103 de instrumente pentru a v\u0103 ajuta s\u0103 v\u0103 optimiza\u021bi Scorul Net Promoter (NPS) \u0219i s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi nivelul general de satisfac\u021bie \u0219i loialitate a clien\u021bilor.<\/p>\n\n\n\n<p>De fapt, Vibetrace ofer\u0103 companiilor<strong> instrumente detaliate de analiz\u0103 \u0219i raportare<\/strong> care poate fi folosit pentru a urm\u0103ri scorurile NPS de-a lungul timpului \u0219i pentru a identifica tendin\u021bele \u00een nivelurile de satisfac\u021bie a clien\u021bilor. <\/p>\n\n\n\n<p>Acest lucru v\u0103 poate ajuta s\u0103 lua\u021bi decizii bazate pe date pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor \u0219i pentru a-\u0219i optimiza NPS.<\/p>\n\n\n\n<p><strong>Al\u0103tura\u021bi-v\u0103 listei noastre de e-mail ast\u0103zi \u0219i experimenta\u021bi \u00eentregul poten\u021bial al platformei noastre de automatizare a marketingului prin e-mail pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi campaniile.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Scorul net al promotorului este o m\u0103sur\u0103 cheie care m\u0103soar\u0103 experien\u021ba c\u0103l\u0103toriei dvs. client. \u2026 <a title=\"Scorul net de promovare\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/net-promotor-score\/\" aria-label=\"Cite\u0219te mai multe despre Net Promoter Score\"> <\/a><\/p>","protected":false},"author":8,"featured_media":19355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[57,89,102],"class_list":["post-19196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-marketing-definitions","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=19196"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/19355"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=19196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=19196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=19196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}