{"id":19064,"date":"2023-03-29T13:24:45","date_gmt":"2023-03-29T13:24:45","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19064"},"modified":"2023-03-17T14:19:25","modified_gmt":"2023-03-17T14:19:25","slug":"everything-you-need-to-know-about-abandoned-cart-recovery-emails","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/tot-ce-trebuie-sa-stii-despre-e-mailurile-de-recuperare-cos-abandonate\/","title":{"rendered":"Tot ce trebuie s\u0103 \u0219ti\u021bi despre e-mailurile de recuperare a co\u0219ului abandonat"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Indiferent dac\u0103 sunte\u021bi un marketer sau o companie care dore\u0219te s\u0103 creasc\u0103 veniturile sau s\u0103 recupereze v\u00e2nz\u0103rile pierdute, <a href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\" data-type=\"page\" data-id=\"18906\">e-mailuri de recuperare a co\u0219ului abandonat<\/a> sunt una dintre cele mai subutilizate, dar totu\u0219i puternice tactici de marketing.&nbsp;<\/p>\n\n\n\n<p><strong>Fapt deloc amuzant: <\/strong>Conform <a href=\"https:\/\/www.salecycle.com\/blog\/stats\/infographic-the-remarketing-report-q1-2016\/\" target=\"_blank\" rel=\"noopener\">cercetare<\/a>, aproape mai mult de 75% de c\u0103rucioare au r\u0103mas f\u0103r\u0103 a trece \u00eenainte la pagina de finalizare a comenzii, ceea ce face ca comercian\u021bii s\u0103 piard\u0103 $18 miliarde din venituri anuale din v\u00e2nz\u0103ri.&nbsp;<\/p>\n\n\n\n<p>Citi\u021bi-ne <a href=\"https:\/\/vibetrace.com\/ro\/statistici-abandon-cos-2022\/\" data-type=\"post\" data-id=\"18344\">Statistici despre c\u0103rucioarele abandonate<\/a> pentru 2022<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_ee34ff-ab .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_ee34ff-ab .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_ee34ff-ab .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_ee34ff-ab .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Ce sunt e-mailurile de recuperare a co\u0219ului abandonat?<\/h2>\n\n\n\n<p>Un e-mail de recuperare a co\u0219ului abandonat este un e-mail automat care este declan\u0219at atunci c\u00e2nd un client adaug\u0103 articole \u00een co\u0219, dar p\u0103r\u0103se\u0219te site-ul web f\u0103r\u0103 a finaliza achizi\u021bia din orice motiv. <\/p>\n\n\n\n<p>Poate c\u0103 au uitat s\u0103 fac\u0103 clic pe \u201econtinua\u021bi\u201d sau au vrut s\u0103 se mai g\u00e2ndeasc\u0103 o dat\u0103. Indiferent de motiv, aceste e-mailuri sunt trimise pentru a reaminti clientului c\u0103su\u021ba abandonat\u0103 \u0219i pentru a-l \u00eendemna s\u0103 finalizeze achizi\u021bia.<\/p>\n\n\n\n<p>Cu toate acestea, niciun e-mail nu v\u0103 poate ob\u021bine rezultatele dorite. Un e-mail de co\u0219 abandonat, \u00eengrijit \u00een mod eficient, poate func\u021biona f\u0103r\u0103 probleme de \u00eendat\u0103 ce clientul \u00eel vede \u0219i ar trebui.&nbsp;<\/p>\n\n\n\n<p><em>The <\/em><a href=\"https:\/\/www.salecycle.com\/blog\/stats\/remarketing-report-q1-2015\/\" target=\"_blank\" rel=\"noopener\"><em>cercetare<\/em><\/a><em> are, din 44,1% dintre e-mailurile de co\u0219 abandonate care sunt deschise \u00een medie, 29,9% dintre ele duc la o v\u00e2nzare recuperat\u0103.<\/em><\/p>\n\n\n\n<p>Prin urmare, trebuie s\u0103 crea\u021bi un e-mail de recuperare eficient pentru c\u0103rucioarele abandonate, care s\u0103 oblige clien\u021bii s\u0103-\u0219i finalizeze achizi\u021bia, dar cum a\u021bi face asta?<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a recupera mai multe c\u0103rucioare abandonate?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta s\u0103 recupera\u021bi cel pu\u021bin 15% din c\u0103rucioarele dvs. abandonate folosind campanii omnicanal.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\">Recupera\u021bi mai multe c\u0103rucioare pierdute<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Con\u021binutul unui e-mail de recuperare a co\u0219ului abandonat<\/h2>\n\n\n\n<p>Nu exist\u0103 reguli pe care s\u0103 le urma\u021bi pentru a crea e-mailuri de recuperare sigure pentru c\u0103rucioarele abandonate. Cu toate acestea, trebuie s\u0103 v\u0103 uita\u021bi la factorii \u0219i elementele cruciale ale e-mailurilor cu co\u0219ul abandonat.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A. Personalizare<\/h3>\n\n\n\n<p>Clientul dvs. trebuie s\u0103 \u0219tie c\u0103 sunt aprecia\u021bi \u0219i c\u0103 depune\u021bi efort pentru a-i urm\u0103ri. Ad\u0103ugarea unei note personalizate la e-mailurile cu co\u0219ul abandonat este o modalitate excelent\u0103 de a c\u00e2\u0219tiga aten\u021bia clien\u021bilor.&nbsp;<\/p>\n\n\n\n<p><strong><em>Aceasta nu este doar alta <a href=\"https:\/\/vibetrace.com\/ro\/marketing-e-mail-automatizat\/\" data-type=\"page\" data-id=\"14271\">e-mail automatizat <\/a>trimis de un bot ca formalitate.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>Nu, nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 scrie\u021bi un e-mail personalizat fiec\u0103rui client. Utiliza\u021bi \u201elinia de subiect\u201d pentru un bine mai mare. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/06\/Web-personalization-ab-testing.svg\" alt=\"\" class=\"wp-image-14558\" width=\"813\" height=\"377\"\/><\/figure>\n\n\n\n<p>Fi\u021bi creativ \u0219i pune\u021bi o \u00eentrebare \u0219i informa\u021bi-le despre beneficiile produselor pe care le p\u0103streaz\u0103 \u00een a\u0219teptare sau \u00eemp\u0103rt\u0103\u0219i\u021bi rezultatele produselor \u00een timp real.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. \u0218terge\u021bi chemarea la ac\u021biune<\/h3>\n\n\n\n<p>Lucreaz\u0103 inteligent, deoarece munca mai mult nu este singura op\u021biune! Sper\u0103m c\u0103 \u0219ti\u021bi asta!!<\/p>\n\n\n\n<p>Face\u021bi lucrurile comode \u0219i receptive pentru clien\u021bii dvs. De exemplu, ad\u0103uga\u021bi un buton \u201emergi la finalizarea comenzii\u201d sau un buton \u201eob\u021bine\u021bi o ofert\u0103\u201d, dac\u0103 acorda\u021bi reduceri. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/call-to-action-examples-1024x259.png\" alt=\"\" class=\"wp-image-20416\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/call-to-action-examples-1024x259.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/call-to-action-examples-300x76.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/call-to-action-examples-768x194.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/call-to-action-examples-18x5.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/call-to-action-examples.png 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A\u0219eza\u021bi butoane CTA vizibile \u0219i atr\u0103g\u0103toare cu cuvinte orientate spre ac\u021biune, cum ar fi cump\u0103r\u0103, cump\u0103r\u0103-l acum sau cump\u0103r\u0103.&nbsp;<\/p>\n\n\n\n<p>Nu exist\u0103 limit\u0103ri specifice pentru utilizarea unui singur CTA. Pute\u021bi folosi mai multe, at\u00e2t \u00een antet, c\u00e2t \u0219i \u00een copiere o dat\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C. Sim\u021bul urgen\u021bei<\/h3>\n\n\n\n<p><strong><em>Unul dintre articolele pe care le-a\u021bi ad\u0103ugat \u0219i l\u0103sat \u00een co\u0219 este pe cale s\u0103 se \u201eepuizeze\u201d \u00een cur\u00e2nd, de ce s\u0103 nu-l primi\u021bi c\u00e2nd este aici?&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>Ei bine, motivele pentru care clien\u021bii las\u0103 articole \u00een co\u0219ul lor sunt nelimitate, de\u0219i produsul dvs. nu este. Profit\u0103 bine de elementul de urgen\u021b\u0103, pentru c\u0103 <a href=\"https:\/\/www.invespcro.com\/blog\/impulse-buying\/\" target=\"_blank\" rel=\"noopener\">40% de v\u00e2nz\u0103ri de comer\u021b electronic<\/a> sunt doar rezultatul cump\u0103r\u0103rii impulsive.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"826\" height=\"551\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-30.png\" alt=\"\" class=\"wp-image-20417\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-30.png 826w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-30-300x200.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-30-768x512.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-30-18x12.png 18w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\" \/><\/figure>\n\n\n\n<p>Al\u0103turi de \u201eofert\u0103 pe timp limitat\u201d sau \u201eob\u021bine reducere la urm\u0103toarea achizi\u021bie la finalizarea comenzii\u201d, \u201eupsell\u201d sau \u201ecross-sell\u201d sunt tehnici de marketing eficiente pentru a atrage aten\u021bia clien\u021bilor cu recomand\u0103ri de produse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D. Stimulente<\/h3>\n\n\n\n<p>Jum\u0103tate dintre to\u021bi cump\u0103r\u0103torii spun c\u0103 \u00ee\u0219i p\u0103r\u0103sesc c\u0103rucioarele din cauza unor taxe neprev\u0103zute.<\/p>\n\n\n\n<p>Stimulentele sunt o modalitate excelent\u0103 de a atrage clien\u021bii \u00eenapoi, fie cu reduceri, oferte pe timp limitat, fie oferind \u201elivrare gratuit\u0103\u201d.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"316\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-31.png\" alt=\"\" class=\"wp-image-20418\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-31.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-31-300x108.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-31-768x276.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-31-18x6.png 18w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Cheltuielile suplimentare, \u0219i uneori nea\u0219teptate, de transport sunt motivul principal pentru care <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">49% de cump\u0103r\u0103tori \u00ee\u0219i p\u0103r\u0103sesc c\u0103rucioarele<\/a>. Nu trebuie s\u0103 fie surprinz\u0103tor c\u0103 <a href=\"https:\/\/nrf.com\/topics\/consumer-trends\/consumer-view\" target=\"_blank\" rel=\"noopener\">75%<\/a> dintre clien\u021bii online, conform cercet\u0103rii, doresc livrare gratuit\u0103 \u0219i majoritatea \u00ee\u0219i p\u0103r\u0103sesc c\u0103rucioarele atunci c\u00e2nd v\u0103d taxe de expediere nea\u0219teptate.&nbsp;<\/p>\n\n\n\n<p>Acestea fiind spuse, trebuie s\u0103 v\u0103 structura\u021bi e-mailul de recuperare a co\u0219ului de cump\u0103r\u0103turi astfel \u00eenc\u00e2t s\u0103 ofere un mesaj clar, av\u00e2nd \u00een acela\u0219i timp un bun atractiv vizual.&nbsp;<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Structura unui e-mail de recuperare a co\u0219ului<\/h2>\n\n\n\n<p>Sunt o mul\u021bime de abandona\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/20-example-e-mail-uri-abandon-cos-pentru-2023\/\" data-type=\"post\" data-id=\"17770\">\u0219abloane de e-mail pentru recuperare co\u0219 <\/a>pe care le pute\u021bi desc\u0103rca \u0219i utiliza, dar nu toate \u00ee\u0219i duc treaba.\u00a0<\/p>\n\n\n\n<p>Prin urmare, este important s\u0103 arunca\u021bi o privire asupra elementelor cruciale \u00eenainte de a finaliza \u0219ablonul. Clasific\u0103m structura \u00een dou\u0103 p\u0103r\u021bi, extern\u0103 \u0219i intern\u0103. <\/p>\n\n\n\n<p>\u00cen timpul cre\u0103rii unui e-mail, p\u0103r\u021bile externe sunt cele care nu sunt incluse \u00een e-mail, dar sunt foarte importante, expeditorul, linia de subiect \u0219i antetul.<\/p>\n\n\n\n<p>Vezi cele mai bune exemple de <a href=\"https:\/\/vibetrace.com\/ro\/lista-mare-de-linii-de-subiect-pentru-e-mailurile-de-cos-abandonate\/\" data-type=\"post\" data-id=\"17761\">Linii de subiect pentru e-mail pentru recuperarea co\u0219ului<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/MYq0OcUP7g7XllDKjOVy40-H7HUYrvFvrMKVOeWNYk4FoW9w_LBtgAUQH_SihGtdk_4LmModwnX1mnNfUiAc8Sq0GQMg-fM5ZpCYdixYwpKObtXYwaeAutHRsp00OHMzL9UJq3Oja8NhTZbOakP6LOE\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Antet&nbsp;<\/h3>\n\n\n\n<p>Con\u021bine sigla sau numele companiei pentru a ar\u0103ta autenticitatea companiei sau a expeditorului. Pute\u021bi ad\u0103uga un logo unic pentru compania sau afacerea dvs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Titlu \u0219i\/sau mesaj (sim\u021b sau urgen\u021b\u0103)<\/h3>\n\n\n\n<p>Le po\u021bi oferi ceva care le-ar aduce beneficii, cum ar fi o ofert\u0103 sau o ofert\u0103 de ajutor. Spune-le c\u0103 po\u021bi \u0219i c\u0103 e\u0219ti aici pentru ei, la \u00eendem\u00e2na unui buton.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Corpul textului<\/h3>\n\n\n\n<p>\u00cen corp, ai terenul pentru a fi creativ \u0219i a folosi spa\u021biul la maximum. Pentru a atrage aten\u021bia clien\u021bilor, este bine s\u0103 atinge\u021bi c\u00e2teva puncte dure, cum ar fi oferirea de transport gratuit sau o reducere.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cod de reducere sau stimulent<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Dac\u0103 v\u0103 plac \u0219i ave\u021bi ni\u0219te oferte, este bine s\u0103 le pune\u021bi. Oamenii sunt mereu entuziasma\u021bi \u0219i primesc ceva gratis.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalizare&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Crea\u021bi con\u021binut pentru ei, care le spune c\u0103 sunt aprecia\u021bi. Utilizarea numelui unui client nu este o idee rea p\u00e2n\u0103 la urm\u0103. Printre at\u00e2t de multe e-mailuri, v\u0103z\u00e2ndu-le numele, le po\u021bi atrage aten\u021bia.\u00a0<\/p>\n\n\n\n<p>Mereu <a href=\"https:\/\/vibetrace.com\/ro\/trimite-buletine-informative-cu-produse-de-si-cum\/\" data-type=\"post\" data-id=\"15237\">insera\u021bi produse abandonate din co\u0219 \u00een e-mailurile dvs<\/a>. Utiliza\u021bi motorul de recomandare de produse Vibetrace dac\u0103 nu ave\u021bi alt\u0103 solu\u021bie<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transport gratuit&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Conform sondajelor, majoritatea clien\u021bilor \u00ee\u0219i p\u0103r\u0103sesc c\u0103rucioarele din cauza taxei de transport. Pentru a recupera sau a atrage clien\u021bii \u00eenapoi pentru a face achizi\u021bia, oferirea de livrare gratuit\u0103 este grozav\u0103.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Apel la ac\u021biune<\/h3>\n\n\n\n<p>Ofer\u0103-le o solu\u021bie cu un singur clic cu un buton de \u00eendemn, cum ar fi \u201ecump\u0103r\u0103\u201d, \u201efinalizeaz\u0103 comanda\u201d, \u201emergi la co\u0219\u201d sau \u201eprocede la plata\u201d. Niciun e-mail de recuperare a co\u0219ului abandonat nu este complet f\u0103r\u0103 un buton de apel la ac\u021biune grozav \u0219i atractiv.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Subsolul e-mailului<\/h3>\n\n\n\n<p>Aceasta este sec\u021biunea de sf\u00e2r\u0219it a unui e-mail. Con\u021bine informa\u021bii care nu au leg\u0103tur\u0103 direct\u0103 cu con\u021binutul e-mailului. Pute\u021bi ad\u0103uga informa\u021bii despre companie, cum ar fi re\u021belele sociale, e-mailuri, numere de contact, loca\u021bii, termeni \u0219i condi\u021bii, politica de confiden\u021bialitate \u0219i ajutor.&nbsp;<\/p>\n\n\n\n<p>Subsolul pentru toate e-mailurile r\u0103m\u00e2ne acela\u0219i. A\u0219adar, asigura\u021bi-v\u0103 c\u0103 nu ad\u0103uga\u021bi informa\u021bii care pot deveni irelevante pentru con\u021binutul clien\u021bilor sau e-mailurilor.<\/p>\n\n\n\n<p>S\u0103 ne uit\u0103m la c\u00e2teva dintre exemplele de e-mail bine formatate pentru recuperarea co\u0219ului abandonat.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A. Luna&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/1J0UiMNW8Al1IR9RpLSuqCl3WAGwIFBFwjPpkWy4K4ywHxoAQrygZfVyFBw_ttWqcOBdeF9mmudeRhHNmkXpPnL7TqWc5TWb2DlSqfvTtpgv2iTuUnKekVzFFiJWBsL6AX-nSwd4FHQ219AvfC8rxzA\" alt=\"\"\/><\/figure>\n\n\n\n<p>De\u0219i Luna are toate elementele esen\u021biale, cum ar fi antetul \u0219i linia de subiect, au folosit \u00een mod eficient culorile \u0219i spa\u021biul. Cu toate acestea, butonul de apel la ac\u021biune nu este at\u00e2t de conving\u0103tor sau clar \u00een acest caz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. Casper<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/E3HHbsi5P-sc0VRbQke_aIyB3pnvzMSk5WbkUHKj4aBxrectSttZvW2aimkn-lcLRHCm0Ij7V9sy2gZLuzHULJOSiee-navenGecp9mvLb8pZwn4HNNcQDrszV25-zXvrmCBVRxAJn-XZSM5-wIyvug\" alt=\"\"\/><\/figure>\n\n\n\n<p>Casper are un set de aspect frumos pentru e-mailul c\u0103ruciorului abandonat, \u00een timp ce adaug\u0103 o not\u0103 de curiozitate cu subiectul, \u201eAi uitat ceva?\u201d. \u00cen plus, au ad\u0103ugat mai mult de un buton de apel la ac\u021biune care este foarte la obiect, vizibil \u0219i conving\u0103tor.&nbsp;<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">C. a lui Rudy<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/yTF7W987aIpbaDs_Rc7VtyCbZCqh-eK8vDgAnwZgGsmUDTR4m-t7rwEg6Z423-0OMVoeZs4kEsWzL7Hcu92h3bU8DBRlJx18TBcmQyNz2AP2bmt_rUhgAxJsZfJfO288rlLLvsrUpg1qwCdeRlYNFPo\" alt=\"\"\/><\/figure>\n\n\n\n<p>Rudy&#039;s \u0219i-a g\u0103sit e-mailurile de recuperare pentru c\u0103rucioarele abandonate cu un mic joc de cuvinte pe deasupra unui e-mail bine \u00eengrijit, care include toate elementele \u0219i tacticile de marketing.&nbsp;<\/p>\n\n\n\n<p>Au ad\u0103ugat elementul de urgen\u021b\u0103 oferind un stimulent precum transportul gratuit. Mai mult, imaginile sunt grozave pentru ca clien\u021bii s\u0103 arunce o privire rapid\u0103 la ceea ce au l\u0103sat \u00een co\u0219.&nbsp;<\/p>\n\n\n\n<p>Pe de alt\u0103 parte, pentru a ar\u0103ta de ce trebuie s\u0103 aranja\u021bi e-mailurile de recuperare adecvate pentru c\u0103rucioarele abandonate, iat\u0103 c\u00e2teva exemple de ceea ce ar trebui s\u0103 evita\u021bi.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A. Arvelon<\/h3>\n\n\n\n<p>Subiect: finaliza\u021bi achizi\u021bia<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/PayKse-ptY1aeydKlN0YPi414Z9XhCvltcKLOZxIZYu_TIpehY29pBAcqqbJSZFRAR0Jv90IViYTSFdo2n114iT69T1aTYOCbL3mWTmJbu4-Yn_zXYUOarqzj0mNY2pL-QO64YgFwSa4Me1e9d5Kte0\" alt=\"\"\/><\/figure>\n\n\n\n<p>Arvelon nu \u00ee\u0219i folose\u0219te logo-ul \u00een antet. Mai degrab\u0103, textul simplu \u00eentr-un font mai mare nu este at\u00e2t de conving\u0103tor \u0219i pare neprofesional. \u0218i e-mailurile lor de recuperare a co\u0219ului abandonat se termin\u0103 doar la \u201efinalizeaz\u0103 achizi\u021bia\u201d. Din toate elementele unui e-mail de recuperare a co\u0219ului abandonat, au doar c\u00e2teva; subiectul, corpul \u0219i CTA, care sunt \u0219i ele foarte uscate.<\/p>\n\n\n\n<p>F\u0103r\u0103 subsol, f\u0103r\u0103 subiect, f\u0103r\u0103 antet, nu pute\u021bi constr\u00e2nge clien\u021bii c\u00e2nd au at\u00e2t de multe op\u021biuni \u0219i op\u021biuni disponibile la \u00eendem\u00e2n\u0103.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. Breadbrand<\/h3>\n\n\n\n<p>Subiect: Doar un memento prietenos<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/UaMRKXANoxyAPCVbgUboI_MqOSfdDDxOjh0vgCMBa6YHcj0iQw9a4J7GbOjRI8Mr9WwJi9Zpt4fJCLroDoAMhKLy-_kbkjmgYF44s_fjs5NOivkmkN5vWq0kv6bs3berzcBaziYvtyZGnghrYr5wlas\" alt=\"\"\/><\/figure>\n\n\n\n<p>Nu vom spune c\u0103 este complet un e-mail de co\u0219 de recuperare abandonat, de\u0219i unul inteligent \u2013 cu excep\u021bia cazului \u00een care sunte\u021bi Google sau Apple. \u00cen acest exemplu, subiectul pare relevant \u0219i clar. Cu toate acestea, c\u00e2nd deschide\u021bi e-mailul, acesta nu spune nimic despre recuperarea unui c\u0103rucior abandonat.&nbsp;<\/p>\n\n\n\n<p>Numai dac\u0103 ave\u021bi noroc, clien\u021bii se pot uita \u00een jur \u0219i \u00ee\u0219i pot da seama c\u0103 au uitat unele articole din co\u0219ul lor - pe care le pute\u021bi sta cu degetele \u00eencruci\u0219ate pentru a se \u00eent\u00e2mpla.&nbsp;<\/p>\n\n\n\n<p>Dac\u0103 depune\u021bi efortul de a seta o secven\u021b\u0103 de e-mail pentru a v\u0103 recupera co\u0219ul abandonat, asigura\u021bi-v\u0103 c\u0103 merit\u0103 un timp \u0219i finaliza\u021bi treaba.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a recupera mai multe c\u0103rucioare abandonate?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta s\u0103 recupera\u021bi cel pu\u021bin 15% din c\u0103rucioarele dvs. abandonate folosind campanii omnicanal.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\">Recupera\u021bi mai multe c\u0103rucioare pierdute<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Concluzie<\/h2>\n\n\n\n<p>\u00cen timp ce v\u0103 face\u021bi griji c\u0103 pierde\u021bi v\u00e2nz\u0103ri din cauza ratei ridicate de abandon a co\u0219ului, pute\u021bi totu\u0219i atrage clien\u021bii s\u0103 se \u00eentoarc\u0103 pe site-ul dvs. pentru a termina cump\u0103r\u0103turile. O serie de e-mailuri bine scrise cu co\u0219uri abandonate \u0219i urm\u0103rite pot ajuta la recuperarea co\u0219urilor de cump\u0103r\u0103turi.<\/p>\n\n\n\n<p>Este mai mult dec\u00e2t faptul c\u0103 clien\u021bii nu au f\u0103cut achizi\u021bia. Poate c\u0103 au uitat de c\u0103ruciorul pe care l-au l\u0103sat \u00een urm\u0103. Nu fi\u021bi doar un alt magazin online, ave\u021bi o secven\u021b\u0103 de e-mail pentru co\u0219ul abandonat planificat\u0103 \u0219i bine \u00eengrijit\u0103 pentru a aduce clien\u021bii \u00eenapoi.&nbsp;<\/p>\n\n\n\n<p>Aproape 75% de clien\u021bi se \u00eentorc la c\u0103rucioarele abandonate, conform cercet\u0103rii. Se spune c\u0103 este important s\u0103 ai un memento prin e-mail pentru co\u0219ul abandonat la momentul potrivit, cu inten\u021bia potrivit\u0103. <\/p>\n\n\n\n<p>\u0218ti\u021bi c\u0103 nu depune\u021bi prea mult efort doar pentru a trimite un memento. E-mailurile de recuperare a co\u0219ului beneficiaz\u0103 \u0219i companiile de comer\u021b electronic \u00een multe feluri, inclusiv;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poate cre\u0219te \u0219ansele ca clien\u021bii nu doar s\u0103 fac\u0103 o achizi\u021bie, ci \u0219i s\u0103 cumpere altceva.<\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\" data-type=\"page\" data-id=\"18906\">Recuperare c\u0103rucior abandonat<\/a> e-mailurile ofer\u0103, de asemenea, companiilor s\u0103 creeze loialitatea clien\u021bilor, ar\u0103t\u00e2ndu-le c\u0103 conteaz\u0103.<\/li>\n\n\n\n<li>Pute\u021bi folosi spa\u021biul pentru a crea con\u0219tientizarea m\u0103rcii.&nbsp;<\/li>\n\n\n\n<li>V\u0103 permite s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi<a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\"> relatii cu clientii<\/a>.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Una peste alta, e-mailul de recuperare a co\u0219ului de cump\u0103r\u0103turi este o parte esen\u021bial\u0103 a oric\u0103rei tactici de marketing de afaceri. Cu toate acestea, dac\u0103 nu este creat cu pricepere \u0219i cu grij\u0103, este posibil s\u0103 v\u0103 depune\u021bi efortul \u00een zadar. <\/p>\n\n\n\n<p>Este important s\u0103 ave\u021bi o structur\u0103 adecvat\u0103, o copie puternic\u0103, un CTA conving\u0103tor, un titlu de succes \u0219i imagini pl\u0103cute.&nbsp;<\/p>\n\n\n\n<p>\u00cen plus, nu exist\u0103 reguli pentru elemente. Pute\u021bi fi creativ, formal, informativ sau doar un pic de joc de cuvinte, pur \u0219i simplu nu v\u0103 abate\u021bi de la scopul unui e-mail de co\u0219 abandonat. Este s\u0103-\u021bi aduci clientul \u00eenapoi!<\/p>","protected":false},"excerpt":{"rendered":"<p>Indiferent dac\u0103 sunte\u021bi un marketer sau o companie care dore\u0219te s\u0103 creasc\u0103 veniturile sau s\u0103 recupereze pierderile... <a title=\"Tot ce trebuie s\u0103 \u0219ti\u021bi despre e-mailurile de recuperare a co\u0219ului abandonat\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/tot-ce-trebuie-sa-stii-despre-e-mailurile-de-recuperare-cos-abandonate\/\" aria-label=\"Cite\u0219te mai multe despre Tot ce trebuie s\u0103 \u0219tii despre e-mailurile de recuperare a co\u0219urilor abandonate\"> <\/a><\/p>","protected":false},"author":9,"featured_media":20420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[67,36,89],"class_list":["post-19064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-abandoned-carts","tag-automation-flows","tag-level2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=19064"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/20420"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=19064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=19064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=19064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}