{"id":19040,"date":"2023-06-12T10:35:59","date_gmt":"2023-06-12T10:35:59","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19040"},"modified":"2023-06-15T06:12:21","modified_gmt":"2023-06-15T06:12:21","slug":"email-marketing-automation-strategy-tips","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/e-mail-marketing-automatizare-strategie-sfaturi\/","title":{"rendered":"Sfaturi pentru o strategie extraordinar\u0103 de automatizare a marketingului prin e-mail"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>A avea o strategie este vital pentru aproape orice c\u00e2nd vorbim despre o afacere grozav\u0103. <\/p>\n\n\n\n<p>\u0218tim cu to\u021bii c\u0103, cu abordarea corect\u0103, \u00eentreaga strategie de marketing, mai ales atunci c\u00e2nd este automatizat\u0103, se poate confrunta cu un mare succes. <\/p>\n\n\n\n<p>Acorda\u021bi aten\u021bie afacerilor dvs. \u0219i dorin\u021belor \u0219i nevoilor utilizatorilor dvs. \u0219i privi\u021bi cum s\u0103 v\u0103 extinde\u021bi oportunit\u0103\u021bile cu strategia potrivit\u0103. Dar v\u0103 pute\u021bi \u00eentreba, ce este un <a href=\"https:\/\/vibetrace.com\/ro\/marketing-e-mail-automatizat\/\" data-type=\"page\" data-id=\"14271\">Automatizare de marketing prin e-mail<\/a> Strategie?<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_7e2cd4-41 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_7e2cd4-41 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_7e2cd4-41 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_7e2cd4-41 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>\u0218tiind c\u0103 automatizarea marketingului prin e-mail este ac\u021biunea de a trimite campanii de e-mail automat, f\u0103r\u0103 a fi nevoie s\u0103 tasta\u021bi e-mail-uri manual de fiecare dat\u0103 c\u00e2nd ave\u021bi nevoie, cu ajutorul unui Instrument de automatizare a marketingului prin e-mail. <\/p>\n\n\n\n<p>Un <strong>Strategia de automatizare a marketingului prin e-mail este, practic, un plan de ac\u021biune<\/strong> pentru a genera conversii, a v\u0103 cre\u0219te veniturile \u0219i a \u00eembun\u0103t\u0103\u021bi eficien\u021ba.<\/p>\n\n\n\n<p>\u00cenc\u0103 m\u0103 \u00eentreb de ce ai un <a href=\"https:\/\/vibetrace.com\/ro\/e-commerce-marketing-automatizare-platforma\/\" data-type=\"page\" data-id=\"14390\">Automatizare de marketing prin e-mail<\/a> Este at\u00e2t de necesar\u0103 strategia? Arunc\u0103 o privire la aceste statistici:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>91% de utilizatori de automatizare a marketingului sunt de acord c\u0103 este \u201efoarte important\u201d pentru succesul general al activit\u0103\u021bilor lor de marketing online<\/li>\n\n\n\n<li>4 din 5 utilizatori \u0219i-au crescut clien\u021bii poten\u021biali utiliz\u00e2nd software de automatizare a marketingului, iar 77% a \u00eenregistrat o cre\u0219tere a conversiilor.<\/li>\n\n\n\n<li>Afacerile care implementeaz\u0103 automatizarea de marketing \u00eenregistreaz\u0103 o cre\u0219tere medie de 451% a clien\u021bilor poten\u021biali califica\u021bi<\/li>\n<\/ul>\n\n\n\n<p>Dar cum po\u021bi s\u0103 ajungi la astfel de numere pentru afacerea ta? R\u0103m\u00e2ne\u021bi cu noi dac\u0103 dori\u021bi s\u0103 afla\u021bi despre cei mai buni pa\u0219i pentru implementarea unei astfel de strategii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Steps-on-how-to-create-a-result-based-Email-Marketing-Automation-Strategy\">Pa\u0219i despre cum s\u0103 crea\u021bi o strategie de automatizare a marketingului prin e-mail bazat\u0103 pe rezultate<\/h2>\n\n\n\n<p>Acum c\u0103 \u0219tim cum o strategie bine elaborat\u0103 v\u0103 poate schimba \u00eentregul rezultat al automatiz\u0103rii marketingului prin e-mail, permite\u021bi-ne s\u0103 v\u0103 prezent\u0103m c\u00e2\u021biva pa\u0219i pe care \u00eei pute\u021bi \u00eencerca s\u0103 \u00eei implementa\u021bi \u00een afacerea dvs.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ai nevoie de ajutor cu Marketing Automation?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Automatizarea marketingului omnicanal este o necesitate pentru afacerile online: desf\u0103\u0219ura\u021bi campanii de mesagerie f\u0103r\u0103 efort prin e-mail, SMS, RCS, Whatsapp sau notific\u0103ri Push de-a lungul \u00eentregii c\u0103l\u0103torii a clien\u021bilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/1steps-on-how-to-create-a-result-based-email-marketing-automation-878x1024.png\" alt=\"\" class=\"wp-image-22113\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/1steps-on-how-to-create-a-result-based-email-marketing-automation-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/1steps-on-how-to-create-a-result-based-email-marketing-automation-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/1steps-on-how-to-create-a-result-based-email-marketing-automation-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/1steps-on-how-to-create-a-result-based-email-marketing-automation-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/1steps-on-how-to-create-a-result-based-email-marketing-automation.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Defini\u021bi obiectivele companiei dvs<\/h3>\n\n\n\n<p>Ce este a <a href=\"https:\/\/vibetrace.com\/ro\/tag\/email-marketing-strategy\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/email-marketing-strategy\/\">strategie f\u0103r\u0103 a avea un scop de urmat<\/a>? Ar trebui s\u0103 ave\u021bi \u00eentotdeauna obiectivele sortate atunci c\u00e2nd \u00eencepe\u021bi o campanie de e-mail pentru a \u0219ti care ar trebui s\u0103 fie urm\u0103torii pa\u0219i. <\/p>\n\n\n\n<p>Av\u00e2nd o list\u0103 cu marcatori precum cea pe care \u021bi-o vom ar\u0103ta acum, \u00ee\u021bi poate schimba punctul de vedere despre campania ta \u0219i \u00ee\u021bi poate cre\u0219te rezultatele.<\/p>\n\n\n\n<p>S\u0103 presupunem c\u0103 \u00eencepem o campanie de e-mail pentru Cr\u0103ciunul care vine, obiectivele noastre ar ar\u0103ta astfel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cre\u0219te\u021bi v\u00e2nz\u0103rile<\/li>\n\n\n\n<li>Construi\u021bi rela\u021bii cu clien\u021bii no\u0219tri existen\u021bi<\/li>\n\n\n\n<li>Cre\u0219te\u021bi loialitatea m\u0103rcii<\/li>\n\n\n\n<li>Cre\u0219te\u021bi traficul web<\/li>\n\n\n\n<li>Achizi\u021biona\u021bi clien\u021bi noi<\/li>\n<\/ul>\n\n\n\n<p>\u00cen func\u021bie de campanie, de nevoile companiei dvs., de perioada anului sau de comportamentul utilizatorului dvs., lua\u021bi \u00een considerare o list\u0103 de puncte de fiecare dat\u0103 c\u00e2nd dori\u021bi s\u0103 \u00eencepe\u021bi lucruri noi, ar trebui s\u0103 vede\u021bi cu adev\u0103rat rezultate \u0219i s\u0103 v\u0103 sim\u021bi\u021bi mai \u00eencrez\u0103tori \u00een campania dvs. .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crea\u021bi liste de e-mail organice<\/h3>\n\n\n\n<p>\u0218tim cu to\u021bii c\u0103 uneori te po\u021bi confrunta cu o list\u0103 de e-mail organic\u0103 care ajunge de fapt la persoanele potrivite. Dar ce este un <a href=\"https:\/\/vibetrace.com\/ro\/creste-lista-abonati\/\" data-type=\"page\" data-id=\"18534\">lista de e-mail organice<\/a> si cum ai una?<\/p>\n\n\n\n<p>O list\u0103 de e-mailuri organice este o list\u0103 de e-mailuri de la oameni care sunt interesa\u021bi de industria, ni\u0219a sau produsele dvs. \u0219i doresc s\u0103 aud\u0103 de la dvs. \u0219i de afacerea dvs. <\/p>\n\n\n\n<p>A avea o list\u0103 de e-mail organic\u0103 este crucial\u0103 pentru a avea o strategie de automatizare a marketingului prin e-mail de succes. De ce? Pentru c\u0103 ajut\u0103 la stabilirea gradului de con\u0219tientizare a m\u0103rcii \u0219i la ob\u021binerea de noi clien\u021bi poten\u021biali.<\/p>\n\n\n\n<p>De asemenea, este posibil ca e-mailurile tale s\u0103 fie deschise \u0219i citite dac\u0103 sunt trimise persoanelor potrivite, dar cu o list\u0103 de e-mailuri achizi\u021bionat\u0103, este cel mai probabil s\u0103 fii ignorat, deoarece a ajuns la publicul gre\u0219it sau neinteresat.<\/p>\n\n\n\n<p>Recomand\u0103rile noastre pentru a <strong>construie\u0219te-\u021bi lista \u00een mod organic<\/strong> sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inclusiv un buton \u201eAbonare\u201d undeva vizibil pe site-ul dvs. web<\/li>\n\n\n\n<li>Oferirea de lucruri gratuite utilizatorilor \u00een schimbul ID-urilor lor de e-mail (\u00een func\u021bie de industria dvs., acesta poate con\u021bine teste gratuite, seminarii web sau mostre de produse, reduceri, oferte speciale etc.)<\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/site-uri-pop-up-maker\/\" data-type=\"page\" data-id=\"14406\">Ferestre pop-up surpriz\u0103<\/a> (mai ales atunci c\u00e2nd un utilizator este aproape de a p\u0103r\u0103si site-ul dvs.)<\/li>\n<\/ul>\n\n\n\n<p>Exist\u0103 o mul\u021bime de moduri de a v\u0103 construi lista, doar nu le cump\u0103ra\u021bi de pe internet! \u0218i, de asemenea, p\u0103stra\u021bi lista actualizat\u0103, oamenii tind s\u0103-\u0219i schimbe adresele de e-mail.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Implementa\u021bi Segmentarea<\/h3>\n\n\n\n<p>A avea lucrurile sortate \u0219i organizate poate aduce de cele mai multe ori rezultate mai bune. A\u0219a func\u021bioneaz\u0103 \u0219i cu e-mailurile.<\/p>\n\n\n\n<p>Segmentarea listei de e-mail \u00eenseamn\u0103 practic sortarea utilizatorilor pe baza unor criterii bine determinate, astfel \u00eenc\u00e2t strategia ta de automatizare a marketingului prin e-mail s\u0103 func\u021bioneze eficient \u0219i s\u0103 aduc\u0103 rezultate. Unii dintre cei mai comuni parametri ai segment\u0103rii e-mailului sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comportamentul \u0219i implicarea utilizatorilor (de la e-mailuri de bun venit la abandonarea c\u0103rucioarelor, interese, inactivitate etc.)<\/li>\n\n\n\n<li>Date demografice (loca\u021bie, v\u00e2rst\u0103, sex etc.)<\/li>\n\n\n\n<li>Etapele ciclului de via\u021b\u0103 ale utilizatorilor (con\u0219tientizare, implicare, evaluare, achizi\u021bie, leg\u0103tur\u0103 cu experien\u021b\u0103 de produs \u0219i suport\/advocacy)<\/li>\n\n\n\n<li>Frecven\u021ba de cump\u0103rare<\/li>\n<\/ul>\n\n\n\n<p>Prin segmentare, pute\u021bi viza clien\u021bii potrivi\u021bi f\u0103r\u0103 a-i deranja pe cei care nu sunt interesa\u021bi de un anumit subiect. De asemenea, segmentarea v\u0103 poate ajuta s\u0103 v\u0103 personaliza\u021bi mai bine e-mailurile, ajut\u00e2ndu-v\u0103 s\u0103 sc\u0103pa\u021bi de e-mailurile generice care au o rat\u0103 sc\u0103zut\u0103 de deschidere.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Mesajele de e-mail automatizate, personalizate, segmentate, sunt \u00een medie cu 46% rate de deschidere mai mari dec\u00e2t mesajele de marketing normale.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Men\u021bine\u021bi o list\u0103 de e-mail s\u0103n\u0103toas\u0103 \u0219i actualizat\u0103<\/h3>\n\n\n\n<p>Dup\u0103 cum am men\u021bionat mai devreme, oamenii tind s\u0103 schimbe adresele de e-mail, 30% de utilizatori o schimb\u0103 anual! Sun\u0103 nebunesc, nu? Ei bine, nu trebuie s\u0103 avem o list\u0103 cu ID-uri de e-mail care sunt inactive sau care au fost \u0219terse sau setate inactive.<\/p>\n\n\n\n<p>Nu este nevoie s\u0103 p\u0103stra\u021bi toate e-mailurile de pe lista dvs., mai ales dac\u0103 sunt inactive. Nu va face nimic pentru tine, dar \u00ee\u021bi va reduce nivelul de implicare.<\/p>\n\n\n\n<p>Din fericire, cu ajutorul Instrumentelor de automatizare a marketingului prin e-mail, pute\u021bi \u0219terge adresele de e-mail nedorite f\u0103r\u0103 a fi nevoie s\u0103 face\u021bi asta manual ore \u00eentregi.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru construirea \u0219i cre\u0219terea listei dvs. de abona\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta la construirea, cre\u0219terea \u0219i cre\u0219terea listei dvs. de abona\u021bi utiliz\u00e2nd strategia \u0219i instrumentele noastre de automatizare.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/creste-lista-abonati\/\">Cre\u0219te\u021bi lista de abona\u021bi<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/2steps-on-how-to-create-a-result-based-email-marketing-automation-878x1024.png\" alt=\"\" class=\"wp-image-22114\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/2steps-on-how-to-create-a-result-based-email-marketing-automation-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/2steps-on-how-to-create-a-result-based-email-marketing-automation-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/2steps-on-how-to-create-a-result-based-email-marketing-automation-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/2steps-on-how-to-create-a-result-based-email-marketing-automation-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/2steps-on-how-to-create-a-result-based-email-marketing-automation.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Acorda\u021bi aten\u021bie liniilor de subiect<\/h3>\n\n\n\n<p>C\u00e2nd utilizatorii dvs. primesc e-mailul dvs., primul lucru pe care l-ar putea observa este subiectul dvs. Este atr\u0103g\u0103tor? Este relevant? De cele mai multe ori, liniile de subiect sunt bariera \u00eentre deschiderea sau ignorarea unui e-mail.<\/p>\n\n\n\n<p>Ce este un subiect de e-mail? Primele cuvinte pe care un cititor le vede dup\u0103 numele expeditorului dvs. c\u00e2nd prime\u0219te e-mailul dvs. Practic, linia de subiect afecteaz\u0103 direct rata de deschidere, a\u0219a c\u0103 asigura\u021bi-v\u0103 c\u0103 liniile de subiect sunt \u00eentotdeauna atr\u0103g\u0103toare, scurte \u0219i informative. <\/p>\n\n\n\n<p>Nu include\u021bi niciodat\u0103 cuvinte de spam \u00een r\u00e2ndurile dvs. de subiect sau lucruri care pot determina un utilizator s\u0103 nu v\u0103 deschid\u0103 e-mailul \u0219i s\u0103 \u00eel considere fals sau spam.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Peste 26% de e-mailuri cu a&nbsp;<a href=\"https:\/\/vibetrace.com\/ro\/ghid-emoji-in-liniile-subiect-e-mail\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/guide-emojis-in-email-subject-lines\/\">linie de subiect personalizat\u0103<\/a> au \u0219anse mai mari de a fi deschise, datorit\u0103 abord\u0103rii lor unice \u0219i specifice.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">C\u0103uta\u021bi mai multe linii de subiect al e-mailului?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Avem un subiect dedicat pe liniile de subiect ale e-mailului. Pute\u021bi g\u0103si inspira\u021bie pentru toate evenimentele speciale.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/tag\/email-subject-lines\/\">Vezi toate articolele<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Nu exist\u0103 o modalitate scris\u0103 de a v\u0103 scrie subiectul, dar pentru a v\u0103 face strategia de marketing prin e-mail eficient\u0103, v\u0103 suger\u0103m s\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include\u021bi numele cititorilor \u00een r\u00e2ndurile de subiect<\/li>\n\n\n\n<li>P\u0103stra\u021bi-l scurt \u0219i informativ<\/li>\n\n\n\n<li>Evita\u021bi cuvinte precum \u201egratuit\u201d, de obicei se termin\u0103 \u00een dosarul de spam<\/li>\n\n\n\n<li>\u00cencerca\u021bi s\u0103 atrage\u021bi cititorii pun\u00e2nd o \u00eentrebare<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Proiecta\u021bi \u0219i optimiza\u021bi-v\u0103 e-mailurile<\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/tag\/email-design\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/email-design\/\">Un e-mail atractiv este \u201eoferta\u201d <\/a>\u00een zilele noastre \u0219i v\u0103 poate cre\u0219te rata de conversie mai mult dec\u00e2t v\u0103 pute\u021bi imagina. De ce? Pentru c\u0103 oamenii tind s\u0103 \u201escaneze\u201d e-mail-ul t\u0103u mai \u00eent\u00e2i \u00eenainte de a-l citi. <\/p>\n\n\n\n<p>Un e-mail bine proiectat ar putea fi o alegere excelent\u0103 pentru a crea o strategie uimitoare de marketing prin e-mail.<\/p>\n\n\n\n<p>\u0218i nu uita\u021bi de compatibilitatea cu dispozitivele mobile! Optimiza\u021bi-v\u0103 designul pentru a-l men\u021bine prietenos cu dispozitivele mobile, u\u0219or de citit \u0219i estetic pentru cititorii dvs., deoarece majoritatea utilizatorilor citesc e-mailurile pe telefoanele lor!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utiliza\u021bi machete verticale<\/li>\n\n\n\n<li>Fi\u021bi aten\u021bi la c\u00e2te imagini folosi\u021bi \u0219i la dimensiunea acestora<\/li>\n\n\n\n<li>P\u0103stra\u021bi propozi\u021biile \u0219i paragrafele scurte<\/li>\n\n\n\n<li>Folosi\u021bi butoanele adecvate de \u00eendemn \u0219i face\u021bi-le vizibile (<em>Un apel la ac\u021biune (CTA) este o solicitare pe un site web care \u00eei spune utilizatorului s\u0103 \u00eentreprind\u0103 o anumit\u0103 ac\u021biune, cum ar fi \u201eSing Up\u201d, \u201eCump\u0103ra\u021bi acum\u201d etc.)<\/em><\/li>\n\n\n\n<li>Previzualizeaz\u0103 totul de pe un telefon \u0219i \u00eenainte de a trimite!<\/li>\n<\/ul>\n\n\n\n<p>A\u0219adar, a\u0219a cum am spus mai \u00eenainte, re\u021bine\u021bi c\u0103 un design uimitor, optimizat \u0219i u\u0219or de citit poate ar\u0103ta rezultate mai bune \u00een strategia dvs. de automatizare a marketingului prin e-mail. <\/p>\n\n\n\n<p>Trebuie s\u0103 acorda\u021bi o mare aten\u021bie fiec\u0103rui detaliu, indiferent dac\u0103 cititorii \u00ee\u0219i folosesc computerul personal sau telefoanele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Efectua\u021bi teste A\/B<\/h3>\n\n\n\n<p>Testarea A\/B este unul dintre cele mai valoroase lucruri pe care ar trebui s\u0103 le lua\u021bi \u00een considerare atunci c\u00e2nd v\u0103 preg\u0103ti\u021bi Strategia. Poate oferi informa\u021bii valoroase despre ceea ce ar trebui \u0219i nu ar trebui s\u0103 face\u021bi \u00een ceea ce prive\u0219te trimiterea de e-mailuri, ceea ce poate duce la rezultate mai bune.<\/p>\n\n\n\n<p>Ce este testarea A\/B? Pe scurt, testarea A\/B este un tip de experiment online care se desf\u0103\u0219oar\u0103 pe un site web, aplica\u021bie mobil\u0103, e-mail sau reclam\u0103 pentru a evalua schimb\u0103rile poten\u021biale \u00een contrast cu o versiune de control sau original\u0103.<\/p>\n\n\n\n<p>\u00cencerca\u021bi \u0219abloane, o varietate de linii de subiect, modele \u0219i con\u021binut de e-mail. Cu ajutorul test\u0103rii A\/B, pute\u021bi vedea ce func\u021bioneaz\u0103 \u00een ceea ce prive\u0219te designul (font, culori), optimizare (butoane pentru \u00eendemn, dimensiuni) \u0219i personalizare general\u0103.<\/p>\n\n\n\n<p>Acorda\u021bi-v\u0103 timp pentru a analiza ceea ce func\u021bioneaz\u0103 mai bine prin \u00een\u021belegerea comportamentului utilizatorului dvs., care poate con\u021bine informa\u021bii valoroase pentru strategia dvs. de automatizare a marketingului prin e-mail. <\/p>\n\n\n\n<p>Urm\u0103ri\u021bi orice informa\u021bii pe care le considera\u021bi importante, de la rata de deschidere la rata de respingere.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Programeaz\u0103-\u021bi e-mailurile strategic<\/h3>\n\n\n\n<p>Decizia c\u00e2nd s\u0103 trimite\u021bi e-mailuri este important\u0103 atunci c\u00e2nd crea\u021bi o strategie de e-mail. Pentru a decide acest lucru, nu uita\u021bi s\u0103 acorda\u021bi aten\u021bie obiectivelor campaniei dvs., nevoilor dvs. \u0219i comportamentului utilizatorului.<\/p>\n\n\n\n<p>S-ar putea s\u0103 \u0219ti\u021bi deja \u0219i s\u0103 fi experimentat chiar dvs., dac\u0103 sunte\u021bi trimis prea multe e-mailuri sau niciunul poate duce la dezabonare foarte rapid\u0103. <\/p>\n\n\n\n<p>Chiar nu vrem asta din strategia noastr\u0103, trebuie doar s\u0103 ne concentr\u0103m pe construirea de rela\u021bii puternice cu utilizatorii no\u0219tri, nu?<\/p>\n\n\n\n<p>A fi \u00een contact regulat este unul dintre principalele lucruri pe care ar trebui s\u0103 le faci pentru a vedea rezultate mai bune. Cu ajutorul automatiz\u0103rii, munca ta ar fi mai u\u0219or de finalizat \u0219i po\u021bi analiza cu u\u0219urin\u021b\u0103 r\u0103spunsurile.<\/p>\n\n\n\n<p><strong>\u00centrebare<\/strong>: C\u00e2te e-mailuri pot trimite pe s\u0103pt\u0103m\u00e2n\u0103?<\/p>\n\n\n\n<p>\u00cen func\u021bie de obiectivele campaniei tale, po\u021bi trimite p\u00e2n\u0103 la 3 e-mailuri pe s\u0103pt\u0103m\u00e2n\u0103 f\u0103r\u0103 a-\u021bi enerva cititorii. Asigura\u021bi-v\u0103 c\u0103 trimite\u021bi e-mailuri relevante urm\u00e2nd pa\u0219ii pe care i-am men\u021bionat mai devreme.<\/p>\n\n\n<div class=\"gb-container gb-container-79d386d1\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-8b27d37f gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a achizi\u021biona clien\u021bi noi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-f66f26e6 gb-headline-text\">V\u0103 putem ajuta s\u0103 ob\u021bine\u021bi trafic valid \u0219i s\u0103 converti\u021bi acest trafic \u00een clien\u021bi. S\u0103 discut\u0103m \u0219i s\u0103 vedem ce putem face pentru tine.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-581a3f93\">\n\n<a class=\"gb-button gb-button-8dc340df gb-button-text vt-contact vt-track-click\" href=\"#\">S\u0103 vedem cum putem ajuta<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"You-are-ready-to-create-an-amazing-Email-Marketing-Automation-Strategy!\">Sunte\u021bi gata s\u0103 crea\u021bi o strategie uimitoare de automatizare a marketingului prin e-mail!<\/h2>\n\n\n\n<p>Felicit\u0103ri! Acum cunoa\u0219te\u021bi cei mai importan\u021bi pa\u0219i pentru a profita la maximum de strategia dvs. de automatizare a marketingului prin e-mail. <\/p>\n\n\n\n<p>Nu uita\u021bi s\u0103 \u00eencerca\u021bi \u00eentotdeauna lucrurile \u00eenainte de implementare, s\u0103 v\u0103 g\u00e2ndi\u021bi ideile \u0219i s\u0103 v\u0103 \u00een\u021belege\u021bi obiectivele, s\u0103 acorda\u021bi aten\u021bie dorin\u021belor \u0219i nevoilor dvs. \u0219i mult mai mult utilizatorilor \u0219i nu v\u0103 speria\u021bi s\u0103 ri\u0219ti!<\/p>\n\n\n\n<p>Bucura\u021bi-v\u0103 de toate resursele pe care le ave\u021bi de la sistemul dumneavoastr\u0103 de automatizare \u0219i cerceta\u021bi temeinic pentru a ob\u021bine cele mai bune rezultate. Nu uita\u021bi s\u0103 urm\u0103ri\u021bi, s\u0103 analiza\u021bi \u0219i s\u0103 implementa\u021bi!<\/p>\n\n\n\n<p><em>Sper c\u0103 v-a\u021bi distrat de minune cu noi ast\u0103zi! Nu uita\u021bi s\u0103 verifica\u021bi ultima noastr\u0103 postare pe blog \u0219i s\u0103 ne spune\u021bi \u00een comentarii dac\u0103 a\u021bi g\u0103sit-o informativ\u0103 \u0219i util\u0103!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A avea o strategie este vital pentru aproape orice c\u00e2nd vorbim despre o afacere grozav\u0103. Noi \u2026 <a title=\"Sfaturi pentru o strategie extraordinar\u0103 de automatizare a marketingului prin e-mail\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/e-mail-marketing-automatizare-strategie-sfaturi\/\" aria-label=\"Cite\u0219te mai multe despre Sfaturi pentru o strategie extraordinar\u0103 de automatizare a marketingului prin e-mail\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[86,123],"class_list":["post-19040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-level3","tag-marketing-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=19040"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/22062"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=19040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=19040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=19040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}