{"id":19033,"date":"2023-05-26T11:24:48","date_gmt":"2023-05-26T11:24:48","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19033"},"modified":"2023-06-07T13:26:25","modified_gmt":"2023-06-07T13:26:25","slug":"email-marketing-yearly-objectives","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/obiective-anuale-de-email-marketing\/","title":{"rendered":"Obiective de marketing prin e-mail pentru anul"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>Obiectivele campaniei prin e-mail sus\u021bin direc\u021bia general\u0103 a strategiei de marketing. Ei r\u0103spund frecvent la \u00eentrebarea \u201eCe dori\u021bi s\u0103 realiza\u021bi cu (aceast\u0103) campanie de e-mail specific\u0103?\u201d <\/p>\n\n\n\n<p><strong>Obiectivele ar trebui s\u0103 fie corelate \u00een mod optim \u0219i corelate cu obiectivele companiei.<\/strong><\/p>\n\n\n\n<p>Obiectivele de marketing sunt mai restr\u00e2nse \u0219i ar trebui s\u0103 fie m\u0103surabile, fie prin date, intervale de timp sau ambele. \u00cen esen\u021b\u0103, obiectivele de marketing sunt ac\u021biunile pe care dumneavoastr\u0103 \u0219i echipa dvs. de marketing le efectua\u021bi pentru a v\u0103 atinge obiectivele de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why-is-it-important-to-have-objectives-in-your-business?\">De ce este important s\u0103 ai obiective \u00een afacerea ta?<\/h2>\n\n\n\n<p>Lucrul esen\u021bial de re\u021binut \u00een timpul construc\u021biei unui <a href=\"https:\/\/vibetrace.com\/ro\/tag\/email-marketing-strategy\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/email-marketing-strategy\/\">strategie de marketing<\/a> sunt obiectivele pe care vrei s\u0103 te bazezi. Este ca \u0219i cum ai fi nevoit s\u0103 organizezi o vacan\u021b\u0103 sau s\u0103 preg\u0103te\u0219ti cina pentru familia ta.<\/p>\n\n\n\n<p>Trebuie s\u0103 \u0219tii ce haine s\u0103 \u00eempachetezi sau dac\u0103 una dintre ele are o alergie special\u0103. <\/p>\n\n\n\n<p>\u00cen mod similar, este greu s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi planul pentru a ob\u021bine cele mai bune rezultate dac\u0103 nu ave\u021bi obiective de marketing.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_a38b78-3f .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_a38b78-3f .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_a38b78-3f .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_a38b78-3f .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Obiectivele de marketing sunt concepute pentru a v\u0103 ajuta s\u0103 profita\u021bi la maximum de campania dvs. \u0219i s\u0103 v\u0103 atinge\u021bi obiectivele de marketing, care sunt de obicei destul de necesar s\u0103 le defini\u021bi \u00eenainte de a \u00eencepe s\u0103 executa\u021bi lucrurile. <\/p>\n\n\n\n<p>Obiectivele dvs. pot fi stabilite \u0219i prin utilizarea abord\u0103rii SMART Objectives, care este conceput\u0103 pentru a v\u0103 ajuta \u00een succes \u0219i pentru a v\u0103 face obiectivele mai u\u0219or de monitorizat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"What-are-SMART-Objectives?\">Ce sunt obiectivele SMART?<\/h3>\n\n\n\n<p>Obiectivele vor ajuta \u00een toate aspectele afacerii \u0219i vie\u021bii, deoarece ofer\u0103 un sentiment de direc\u021bie, motiva\u021bie, o concentrare clar\u0103 \u0219i claritate a priorit\u0103\u021bilor. <\/p>\n\n\n\n<p>Prin crearea de obiective, \u00ee\u021bi oferi o \u021bint\u0103 spre care s\u0103 tragi. Un obiectiv inteligent este un tip de obiectiv care este folosit pentru a ghida planificarea obiectivelor. <\/p>\n\n\n\n<p>SMART este un acronim care \u00eenseamn\u0103 Specific, Measurable, Achievable, Realist \u0219i Timely. <\/p>\n\n\n\n<p>Ca rezultat, un obiectiv Smart integreaz\u0103 to\u021bi ace\u0219ti factori pentru a v\u0103 ajuta s\u0103 v\u0103 concentra\u021bi eforturile \u0219i s\u0103 v\u0103 cre\u0219te\u021bi \u0219ansele de succes. Dar ce \u00eenseamn\u0103 exact SMART?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Specific <\/strong>- Bine definit, clar \u0219i lipsit de ambiguitate<\/li>\n\n\n\n<li><strong>M\u0103surabil<\/strong> \u2013 Cu criterii definite care urm\u0103resc progresul dumneavoastr\u0103 c\u0103tre atingerea obiectivului<\/li>\n\n\n\n<li><strong>Realizabil <\/strong>\u2013 Realizabil, dar nu imposibil<\/li>\n\n\n\n<li><strong>Realist <\/strong>-La \u00eendem\u00e2na ta, rezonabil \u0219i relevant pentru scopul vie\u021bii tale<\/li>\n\n\n\n<li><strong>\u00een timp util <\/strong>\u2013 Cu un interval de timp clar definit, care include o dat\u0103 de \u00eenceput \u0219i o dat\u0103 de \u00eencheiere. Scopul este de a genera un sentiment de urgen\u021b\u0103.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/what-are-smart-objectives-878x1024.png\" alt=\"\" class=\"wp-image-21672\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/what-are-smart-objectives-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/what-are-smart-objectives-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/what-are-smart-objectives-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/what-are-smart-objectives-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/what-are-smart-objectives.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"A-list-of-objectives-you-should-really-consider-in-the-next-year\">Lista de obiective pe care ar trebui s\u0103 le lua\u021bi \u00een considerare cu adev\u0103rat<\/h2>\n\n\n\n<p>A avea o list\u0103 obiectiv\u0103 poate fi primul obiectiv al companiei tale pentru anul urm\u0103tor. Avem pentru tine o list\u0103 de lucruri de luat \u00een considerare atunci c\u00e2nd \u00ee\u021bi construie\u0219ti strategia prin obiective \u0219i \u021binte\u0219ti la rezultate mai bune.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-1-878x1024.png\" alt=\"\" class=\"wp-image-21673\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-1-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-1-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-1-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-1-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-1.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/vibetrace.com\/ro\/creste-lista-abonati\/\" data-type=\"page\" data-id=\"18534\">Cre\u0219terea dimensiunii listei de e-mail<\/a><\/h3>\n\n\n\n<p>\u00cen timp ce tendin\u021bele actuale de marketing par s\u0103 fie puternic concentrate pe re\u021belele sociale, cercet\u0103rile dezv\u0103luie c\u0103 e-mailurile bune de mod\u0103 veche sunt \u00eenc\u0103 mult mai de succes dec\u00e2t platformele populare precum Facebook \u0219i Instagram \u00een ob\u021binerea de clien\u021bi poten\u021biali online. <\/p>\n\n\n\n<p>Marketingul prin e-mail ofer\u0103 una dintre cele mai bune randamente ale investi\u021biei pe orice mediu, cu o medie de $42 pentru fiecare $1 investit.<\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi interesat s\u0103 v\u0103 cre\u0219te\u021bi lista de e-mailuri, verifica\u021bi blogul nostru pe <a href=\"https:\/\/vtadmin.atlassian.net\/wiki\/spaces\/MKS\/pages\/2203025453\" target=\"_blank\" rel=\"noopener\">Cum s\u0103 colecta\u021bi e-mailuri: modalit\u0103\u021bi dovedite de a v\u0103 cre\u0219te lista de e-mailuri<\/a> \u0219i g\u0103si\u021bi ceea ce este mai bun pentru dvs. \u0219i afacerea dvs.<\/p>\n\n\n\n<p><strong>Exemplu<\/strong>: Dori\u021bi s\u0103 v\u0103 p\u0103stra\u021bi abona\u021bii actuali \u0219i s\u0103 v\u0103 ajute s\u0103 v\u0103 cre\u0219te\u021bi lista? Face\u021bi-v\u0103 con\u021binutul e-mailului \u00een eviden\u021b\u0103. <\/p>\n\n\n\n<p>Dac\u0103 e-mailurile tale sunt distractive, instructive \u0219i valoroase, cititorii le vor a\u0219tepta cu ner\u0103bdare \u0219i sunt mai \u00eenclina\u021bi s\u0103 le partajeze re\u021belelor lor. Acest lucru v\u0103 cre\u0219te expunerea \u0219i duce la mai multe abonamente.<\/p>\n\n\n\n<p>De asemenea, cite\u0219te despre <a href=\"https:\/\/vibetrace.com\/ro\/rata-de-crestere-lista-e-mail\/\" data-type=\"post\" data-id=\"17890\">Rata de cre\u0219tere a listei de e-mail<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cur\u0103\u021ba\u021bi-v\u0103 lista de e-mail<\/h3>\n\n\n\n<p>C\u00e2nd cur\u0103\u021ba\u021bi o baz\u0103 de date \u00eenscris\u0103, fi\u021bi aten\u021bi la alegerile persoanelor de contact \u0219i elimina\u021bi pe oricine nu mai este implicat cu e-mailurile dvs. Cur\u0103\u021barea unei liste de e-mail implic\u0103 \u0219i eliminarea informa\u021biilor incorecte, care ar putea include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-mailuri false<\/li>\n\n\n\n<li>Adrese de e-mail nevalide<\/li>\n\n\n\n<li>Gre\u0219eli de tipar<\/li>\n<\/ul>\n\n\n\n<p>\u00cen cele mai multe situa\u021bii, speciali\u0219tii \u00een marketing se bazeaz\u0103 pe Software-ul de automatizare a e-mailului pentru a gestiona aceste probleme, care \u00eei ajut\u0103 \u00een primul r\u00e2nd \u00een urm\u0103rirea utilizatorilor \u0219i a activit\u0103\u021bii lor \u0219i \u00een eliminarea e-mailurilor de prisos din listele lor.<\/p>\n\n\n\n<p><strong>\u0218tia\u021bi<\/strong>: Men\u021binerea dezabon\u0103rilor la un nivel minim este modalitatea de a proceda. Cu c\u00e2t lista ta de e-mail este mai mare, cu at\u00e2t este mai probabil ca unii oameni s\u0103-\u0219i piard\u0103 interesul pentru e-mailul t\u0103u. Se \u00eent\u00e2mpl\u0103. <\/p>\n\n\n\n<p>\u00cenainte de a ap\u0103sa butonul de dezabonare, ar putea fi o idee bun\u0103 s\u0103 verifica\u021bi implicarea \u0219i s\u0103 elimina\u021bi orice abonat care nu mai pare interesat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00cembun\u0103t\u0103\u021bi\u021bi capacitatea de livrare a e-mailurilor \u0219i ratele de plasare \u00een c\u0103su\u021ba de e-mail<\/h3>\n\n\n\n<p>Capacitatea de a trimite e-mailuri c\u0103tre c\u0103su\u021bele de e-mail ale abona\u021bilor este denumit\u0103 livrare prin e-mail. <\/p>\n\n\n\n<p>Unii agen\u021bi de marketing \u00eel folosesc pentru a evalua \u0219ansa ca mesajele lor de e-mail s\u0103 ajung\u0103 \u00een c\u0103su\u021bele de e-mail ale abona\u021bilor lor despre livrarea real\u0103 \u2013 lucruri precum ISP-uri (furnizori de servicii de internet), throttling, respingeri, probleme de spam \u0219i bulking.<\/p>\n\n\n\n<p>Plasarea \u00een c\u0103su\u021ba de e-mail se refer\u0103 la frecven\u021ba cu care e-mailurile sunt trimise \u00een c\u0103su\u021ba de e-mail a abonatului, \u00een loc s\u0103 fie re\u021binute sau plasate \u00eentr-un co\u0219 de spam. Este un num\u0103r considerabil mai valoros dec\u00e2t rata de livrare, deoarece ofer\u0103 o indica\u021bie mai bun\u0103 a c\u00e2t de mult e-mail sunt v\u0103zute de abona\u021bi. <\/p>\n\n\n\n<p>Rata de livrare indic\u0103 doar c\u0103 e-mailul a fost acceptat de un ISP (furnizor de servicii de internet), \u00een timp ce plasarea \u00een c\u0103su\u021ba de e-mail evalueaz\u0103 ce fac ei cu e-mailul dup\u0103 ce acesta a fost acceptat.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.validity.com\/products\/returnpath\/\" target=\"_blank\" rel=\"noopener\"><u>Calea de intoarcere<\/u><\/a>&nbsp;estimeaz\u0103 c\u0103 doar 82% de campanii din Statele Unite au ajuns \u00een inbox. Aceasta \u00eenseamn\u0103 c\u0103 aproximativ 1 din 6 e-mailuri sunt fie re\u021binute, marcate ca spam, fie altfel nu apar \u00een c\u0103su\u021ba de e-mail a destinatarului.&nbsp;<\/p>\n\n\n\n<p><strong>\u0218tia\u021bi<\/strong>: Metoda prin care achizi\u021biona\u021bi adrese de e-mail are un impact semnificativ asupra ratelor de livrare? Lista ta de e-mail va fi plin\u0103 de utilizatori implica\u021bi dac\u0103 procedura de \u00eenscriere este optimizat\u0103. <\/p>\n\n\n\n<p>Dac\u0103 trimite\u021bi un e-mail unor persoane care nu \u0219tiau sau nu au fost de acord s\u0103 primeasc\u0103 mesaje de la dvs., ace\u0219tia v\u0103 vor marca e-mailurile ca spam, iar ISP-ii vor crede c\u0103 trimite\u021bi spam pe to\u021bi cei de pe lista dvs. (inclusiv pe cei care doresc s\u0103 v\u0103 primeasc\u0103 e-mailul).<\/p>\n\n\n\n<p><br>V\u0103 propunem utilizarea <a href=\"https:\/\/vibetrace.com\/ro\/cum-sa-ti-optimizezi-campaniile-de-e-mail-pentru-un-impact-maxim\/\" data-type=\"post\" data-id=\"21183\">\u00eenscriere dubl\u0103<\/a>, care necesit\u0103 dou\u0103 verific\u0103ri din partea utilizatorului \u0219i este considerabil mai eficient \u00een cre\u0219terea unei liste de e-mail implicate.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u00cembun\u0103t\u0103\u021bi\u021bi valorile de marketing prin e-mail: cre\u0219te\u021bi rata de deschidere \u0219i de clic<\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/e-mail-rata-deschidere\/\" data-type=\"post\" data-id=\"18600\">Rata de deschidere<\/a> este un procent care indic\u0103 c\u00e2te campanii trimise cu succes au fost accesate de destinatari. <a href=\"https:\/\/vibetrace.com\/ro\/rata-click-through-e-mail\/\" data-type=\"post\" data-id=\"18610\">Rata de clic<\/a> este un procent care indic\u0103 c\u00e2te campanii de succes au primit cel pu\u021bin un clic de la cititorii \u021bint\u0103.<\/p>\n\n\n\n<p>Ratele de deschidere \u0219i de clic pot oferi o indica\u021bie solid\u0103 a c\u00e2t de bine se descurc\u0103 eforturile dvs. cu un anumit public. Dac\u0103 rata de deschidere este mare, de obicei sugereaz\u0103 c\u0103 subiectele tale sunt atr\u0103g\u0103toare pentru publicul \u021bint\u0103. <\/p>\n\n\n\n<p>Dac\u0103 ratele de clic sunt mari, con\u021binutul mesajului este relevant pentru utilizatorii care deschid e-mailul.<\/p>\n\n\n\n<p>Un lucru care \u021bi-ar putea afecta rata de deschidere s-a \u00eent\u00e2mplat \u00een timpul Conferin\u021bei Mondiale a Dezvoltatorilor din 2021, c\u00e2nd Apple a dezv\u0103luit noua protec\u021bie a confiden\u021bialit\u0103\u021bii Mail pentru aplica\u021bia Apple Mail. <\/p>\n\n\n\n<p>\u00cen timpul evenimentului, Apple a anun\u021bat introducerea de noi instrumente care s\u0103 permit\u0103 utilizatorilor s\u0103 controleze \u0219i s\u0103 monitorizeze modul \u00een care aplica\u021biile \u00ee\u0219i folosesc datele, cum ar fi capacitatea de a bloca urm\u0103rirea e-mailului \u00een aplica\u021bia Mail. Cu alte cuvinte, Apple Mail nu va permite expeditorilor s\u0103 vad\u0103 cine \u00ee\u0219i deschide e-mailurile.<\/p>\n\n\n\n<p><strong>\u0218tia\u021bi<\/strong>: Abona\u021bii individuali au dorin\u021be \u0219i nevoi diferite. Ele se \u00eencadreaz\u0103 \u00een multe categorii \u0219i sunt motivate de o gam\u0103 larg\u0103 de interese. C\u00e2nd vine vorba de ratele de deschidere a e-mailurilor, un element limitativ este calitatea materialului din e-mailurile dvs.<\/p>\n\n\n\n<p>Trimiterea unui e-mail cu informa\u021bii insuficiente sau f\u0103r\u0103 informa\u021bii de interes pentru cei de pe lista dvs. va avea ca rezultat cel mai probabil ca urm\u0103toarele e-mailuri s\u0103 r\u0103m\u00e2n\u0103 nedeschise.<\/p>\n\n\n\n<p>Potrivit Litmus, linia de subiect este cel mai important element \u00een deschiderile de e-mail pentru 34% de destinatari. \u00centr-adev\u0103r, 69% va desemna un e-mail ca spam \u00eenainte de a-l deschide doar pe baza liniei de subiect.<br>Subiectul influen\u021beaz\u0103 rata de clic pe e-mail, conversiile \u0219i, cel mai important, dezabon\u0103rile.<br>V\u0103 suger\u0103m s\u0103 \u00eencerca\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crearea unor linii de subiect ale e-mailului care st\u00e2rnesc interesul oamenilor \u0219i \u00eei atrag s\u0103 deschid\u0103 e-mailul pentru a afla mai multe.<\/li>\n\n\n\n<li>Utilizarea urgen\u021bei \u0219i insuflarea fricii de a pierde (FOMO).<\/li>\n\n\n\n<li>Punerea \u00eentreb\u0103rilor.<\/li>\n\n\n\n<li>\u00cencorpor\u00e2nd emoji-uri \u0219i simboluri pentru ca e-mailurile dvs. s\u0103 ias\u0103 \u00een eviden\u021b\u0103 \u00een c\u0103su\u021ba de e-mail \u0219i s\u0103 par\u0103 mai interesante.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Reduce\u021bi rata de respingere greu<\/h3>\n\n\n\n<p>Marketingul prin e-mail <a href=\"https:\/\/vibetrace.com\/ro\/rata-de-respingere-a-e-mailului\/\" data-type=\"post\" data-id=\"17892\">rata de respingere <\/a>este o valoare care estimeaz\u0103 num\u0103rul de e-mailuri care sunt returnate expeditorului. O rat\u0103 mare de respingere a e-mailurilor este suficient\u0103 pentru a v\u0103 distruge toate eforturile. <\/p>\n\n\n\n<p>Ceea ce este mai \u00eenfrico\u0219\u0103tor este c\u0103 o rat\u0103 mare de respingere a e-mailurilor poate duce la suspendarea sau anularea contului t\u0103u de trimitere a e-mailurilor. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/common-causes-of-hard-bounce-rates-878x1024.png\" alt=\"\" class=\"wp-image-21675\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/common-causes-of-hard-bounce-rates-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/common-causes-of-hard-bounce-rates-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/common-causes-of-hard-bounce-rates-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/common-causes-of-hard-bounce-rates-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/common-causes-of-hard-bounce-rates.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>C\u00e2teva motive care ar putea duce la o rat\u0103 de respingere grea sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adres\u0103 de e-mail nevalid\u0103 \u2013 C\u00e2nd adresa de e-mail a destinatarului este invalid\u0103, e-mailul va fi returnat.<\/li>\n\n\n\n<li>Nume de domeniu - Nu exist\u0103 un nume de domeniu.<\/li>\n\n\n\n<li>Server de e-mail \u2013 Serverul de e-mail al poten\u021bialului dvs. \u00eempiedic\u0103 livrarea e-mailurilor.<\/li>\n\n\n\n<li>Reputa\u021bie IP \u2013 Adresa IP de la care a fost trimis e-mailul are o reputa\u021bie slab\u0103 de trimitere a e-mailului, ceea ce duce la respingerea e-mailului.<\/li>\n\n\n\n<li>Con\u021binut spam \u2014 Dac\u0103 subiectul e-mailului sau textul principal con\u021bine caracteristici de tip spam, este posibil ca filtrul de e-mail al destinatarilor s\u0103 fi respins e-mailul.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-2-878x1024.png\" alt=\"\" class=\"wp-image-21674\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-2-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-2-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-2-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-2-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/email-objectives-2.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Reduce\u021bi tarifele de dezabonare<\/h3>\n\n\n\n<p>Un <a href=\"https:\/\/vibetrace.com\/ro\/rata-de-dezabonare-a-e-mailului\/\" data-type=\"post\" data-id=\"19279\">rata de dezabonare<\/a> este o valoare care reflect\u0103 procentul de persoane care se dezaboneaz\u0103 de la o list\u0103 de coresponden\u021b\u0103 \u00een urma unei campanii de e-mail. <\/p>\n\n\n\n<p>Deoarece rata de dezabonare afecteaz\u0103 livrarea e-mailului, un num\u0103r semnificativ de dezabona\u021bi au o influen\u021b\u0103 negativ\u0103 asupra furnizorilor de servicii de e-mail precum Gmail, Yahoo \u0219i Outlook.<\/p>\n\n\n\n<p>Speciali\u015ftii \u00een marketing urm\u0103resc rata de dezabonare, precum \u015fi alte valori precum rata de deschidere \u015fi rata de clic, pentru a determina succesul strategiilor lor de marketing prin e-mail. <\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>O rat\u0103 mare de dezabonare arat\u0103 c\u0103 anumite aspecte ale abord\u0103rii tale lipsesc \u0219i c\u0103 ar trebui s\u0103-\u021bi examinezi mai atent marketingul prin e-mail. <\/p>\n\n\n\n<p>Poate c\u0103 volumul dvs. de e-mail trimis este excesiv, con\u021binutul nu are leg\u0103tur\u0103 cu a\u0219tept\u0103rile utilizatorilor dvs. sau \u0219abloanele dvs. de e-mail sunt neprofesionale \u0219i dep\u0103\u0219ite.<\/p>\n\n\n\n<p><strong>\u0218tia\u021bi: <\/strong>C\u00e2nd are loc o respingere puternic\u0103, elimina\u021bi imediat adresa din lista de e-mail \u0219i nu o trimite\u021bi din nou. Majoritatea solu\u021biilor de implementare a e-mailului elimin\u0103 automat respingerile dure. <\/p>\n\n\n\n<p>Cu toate acestea, este \u00eentotdeauna o idee bun\u0103 s\u0103 verifica\u021bi din nou dac\u0103 platforma dvs. \u0219terge definitiv respingurile dure, deoarece am v\u0103zut situa\u021bii \u00een care acest lucru nu s-a \u00eent\u00e2mplat a\u0219a cum era planificat.<\/p>\n\n\n\n<p>Trimite\u021bi e-mailuri abona\u021bilor dvs. \u00een mod regulat \u0219i consecvent. Distribuind \u00een mod regulat pe lista dvs., nu numai c\u0103 ve\u021bi vedea rate de respingere mai mici, ci \u0219i mai pu\u021bine reclama\u021bii de spam \u0219i mai mult\u0103 implicare a abona\u021bilor. <\/p>\n\n\n\n<p>Adresele de e-mail ale oamenilor se schimb\u0103 inevitabil, iar adresele vechi sunt abandonate, ceea ce duce la respingerea e-mailurilor. Contactarea abona\u021bilor dvs. \u00een mod regulat, mai degrab\u0103 dec\u00e2t rar, va ajuta la prevenirea apari\u021biei unui num\u0103r mare de respingeri \u00een acela\u0219i timp.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00cembun\u0103t\u0103\u021bi\u021bi rata de conversie din e-mail<\/h3>\n\n\n\n<p>Procentul de abona\u021bi care execut\u0103 o ac\u021biune \u021bint\u0103 dup\u0103 ce v\u0103 citesc e-mailul este al dvs <a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/\" data-type=\"post\" data-id=\"17496\">rata de conversie a marketingului prin e-mail<\/a>. Aceasta este o m\u0103sur\u0103 cheie pentru majoritatea agen\u021bilor de marketing, deoarece define\u0219te eficacitatea marketingului prin e-mail \u0219i rentabilitatea investi\u021biei.<\/p>\n\n\n\n<p>Subiectul dvs. este u\u0219a c\u0103tre conversii \u00eembun\u0103t\u0103\u021bite de e-mail. Este greu pentru persoane s\u0103 efectueze pa\u0219ii pe care a\u021bi dori s\u0103-i fac\u0103 dup\u0103 ce v\u0103 citesc e-mailurile dac\u0103 nu le deschid cu adev\u0103rat. <\/p>\n\n\n\n<p>Petrece\u021bi ceva timp g\u00e2ndindu-v\u0103 la liniile de subiect captivante \u0219i nu le arunca\u021bi doar ca un accident.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>\u0218tia\u021bi: <\/strong>Pe dispozitivele mobile sunt citite mai multe e-mailuri dec\u00e2t pe orice alt tip de dispozitiv \u00een zilele noastre, iar aceast\u0103 tendin\u021b\u0103 nu este de a\u0219teptat s\u0103 se schimbe foarte cur\u00e2nd. Numai acest fapt ar trebui s\u0103 fie suficient pentru a v\u0103 convinge s\u0103 v\u0103 g\u00e2ndi\u021bi la optimizarea campaniilor de e-mail.<\/p>\n\n\n\n<p>Un alt factor important \u00een <a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\" data-type=\"page\" data-id=\"111\">cre\u0219terea ratelor de conversie<\/a> segmenteaz\u0103 listele dvs. de e-mail. Calitatea listelor dvs. de e-mail are un impact semnificativ asupra ratelor de deschidere \u0219i, ca urmare, a conversiei.<\/p>\n\n\n\n<p>Dup\u0103 ce v-a\u021bi segmentat lista, va trebui s\u0103 v\u0103 da\u021bi seama cum s\u0103 v\u0103 aborda\u021bi abona\u021bii \u00een cel mai eficient mod. Subiectul dvs., numele expeditorului \u0219i calitatea con\u021binutului dvs. vor influen\u021ba modul \u00een care destinatarii dvs. reac\u021bioneaz\u0103 la campania dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliza\u021bi o segmentare mai bun\u0103 \u00een loc de trimiterea prin e-mail \u00een lot<\/h3>\n\n\n\n<p>Sunte\u021bi, f\u0103r\u0103 \u00eendoial\u0103, con\u0219tient de faptul c\u0103 trimiterea aceluia\u0219i con\u021binut c\u0103tre \u00eentreaga list\u0103 de e-mail f\u0103r\u0103 segmentare sau personalizare nu este cea mai bun\u0103 metod\u0103 de a v\u0103 adresa consumatorilor. <\/p>\n\n\n\n<p>\u00cen loc s\u0103 inunda\u021bi fiecare dintre clien\u021bii dvs. cu acela\u0219i e-mail pentru urm\u0103torul dvs. anun\u021b major, afla\u021bi cum s\u0103 filtra\u021bi \u0219i s\u0103 segmenta\u021bi campaniile pentru a viza publicul corect la momentul potrivit.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>\u0218tia\u021bi: <\/strong>Cu excep\u021bia cazului \u00een care furniza\u021bi informa\u021bii esen\u021biale tuturor abona\u021bilor dvs., cum ar fi o modificare a politicii sau o actualizare corporativ\u0103, un plan mai bun este s\u0103 segmenta\u021bi toate e-mailurile trimise pentru a merge la abona\u021bii implica\u021bi \u0219i s\u0103 filtra\u021bi persoanele care nu au citit sau nu au dat clic pe un e-mail de la marca dvs. \u00een mult timp.<\/p>\n\n\n\n<p>Unul dintre beneficiile de a fi un apreciator de brand? Clien\u021bii pot vedea primele imagini \u0219i pot anticipa ofertele tale cele mai interesante \u00eenaintea restului lumii.<\/p>\n\n\n\n<p><br>Stabilirea unei categorii VIP, indiferent dac\u0103 clien\u021bii sunt con\u0219tien\u021bi de aceasta sau nu, \u00eenseamn\u0103 a crea un sentiment de exclusivitate. Drept urmare, clien\u021bii t\u0103i cei mai devota\u021bi vor r\u0103m\u00e2ne devota\u021bi \u0219i, poate, vor deveni ambasadori ai m\u0103rcii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00cencepe\u021bi s\u0103 utiliza\u021bi declan\u0219atoare bazate pe activitatea utilizatorului<\/h3>\n\n\n\n<p>A <a href=\"https:\/\/vibetrace.com\/ro\/e-commerce-marketing-automatizare-platforma\/\" data-type=\"page\" data-id=\"14390\">e-mailul de declan\u0219are este un e-mail automat<\/a> pe care marketerii le trimit clien\u021bilor pentru a-i informa \u0219i a demonstra c\u0103 firma la care s-au abonat este o marc\u0103 de \u00eencredere. Un e-mail de declan\u0219are este un r\u0103spuns preprogramat la o activitate specific\u0103 sau la tendin\u021ba comportamental\u0103 a unui abonat.<\/p>\n\n\n\n<p>Trimiterea de e-mailuri declan\u0219ate pe baza comportamentului utilizatorilor este important\u0103 deoarece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A cladi increderea<\/li>\n\n\n\n<li>\u00cendeplini\u021bi a\u0219tept\u0103rile clien\u021bilor<\/li>\n\n\n\n<li>Informa\u021bi bine<\/li>\n\n\n\n<li>Cre\u0219te\u021bi reten\u021bia clien\u021bilor<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0218tia\u021bi:<\/strong> E-mailurile declan\u0219ate sunt utilizate \u00een mod obi\u0219nuit \u00een urm\u0103toarele scenarii:<\/p>\n\n\n\n<p><strong>Abandon de vizualizare a produsului<\/strong> \u2014 Dac\u0103 un client r\u0103sfoie\u0219te un anumit articol dintr-o aplica\u021bie mobil\u0103, dar nu \u00eel achizi\u021bioneaz\u0103, un e-mail declan\u0219at care prezint\u0103 produsul vizualizat (\u00eempreun\u0103 cu alte articole recomandate) \u00eel va reinterac\u021biona dup\u0103 ce a p\u0103r\u0103sit aplica\u021bia mobil\u0103.<\/p>\n\n\n\n<p><strong>Abandonarea co\u0219ului<\/strong> \u2013 Pentru multe firme de comer\u021b electronic, abandonarea co\u0219ului de cump\u0103r\u0103turi are loc atunci c\u00e2nd un client adaug\u0103 articole \u00een co\u0219ul de cump\u0103r\u0103turi, dar pleac\u0103 f\u0103r\u0103 a finaliza o achizi\u021bie. Pute\u021bi trimite un e-mail de abandonare a co\u0219ului de cump\u0103r\u0103turi pentru a \u00eencerca s\u0103-i atrage\u021bi s\u0103-\u0219i \u00eencheie procesul de finalizare a comenzii.<\/p>\n\n\n\n<p><strong>Confirmarea comenzii<\/strong> \u2013 Dup\u0103 ce comanda de cump\u0103rare a unui client este confirmat\u0103 \u0219i finalizat\u0103, sunt emise e-mailuri de confirmare a comenzii. Seta\u021bi declan\u0219atorul de e-mail pentru a transmite informa\u021bii despre comand\u0103, datele de livrare necesare \u0219i multe altele la finalizarea achizi\u021biei.<\/p>\n\n\n\n<p>Companiile pot crea o experien\u021b\u0103 fantastic\u0103 pentru clien\u021bi, implic\u00e2nd clien\u021bii lor cu mesajul corect la momentul potrivit prin e-mailuri declan\u0219ate.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Reactiva\u021bi abona\u021bii de e-mail inactiv<\/h3>\n\n\n\n<p>Ce sunt abona\u021bii de e-mail inactiv? Persoane care continu\u0103 s\u0103 fie abonate la listele noastre de e-mail cu o adres\u0103 de e-mail legitim\u0103, dar care nu le deschid \u0219i nu interac\u021bioneaz\u0103 niciodat\u0103 cu acestea. <\/p>\n\n\n\n<p>Cea mai bun\u0103 abordare pentru a face acest lucru este s\u0103 v\u0103 urm\u0103ri\u021bi valorile (deschideri \u0219i clicuri) de-a lungul timpului \u0219i apoi s\u0103 v\u0103 uita\u021bi doar la destinatarii care nu \u0219i-au deschis e-mailurile.<\/p>\n\n\n\n<p>Poate c\u0103 adresa de e-mail este inactiv\u0103. Lua\u021bi \u00een considerare adresele de webmail care au fost generate, dar nu mai sunt utilizate (sau foarte rar). O alt\u0103 cauz\u0103 ar putea fi faptul c\u0103 abonatul \u0219i-a pierdut interesul. <\/p>\n\n\n\n<p>Sau poate crede c\u0103 calitatea e-mailurilor tale a sc\u0103zut. Exist\u0103 o mul\u021bime de alte explica\u021bii probabile.<\/p>\n\n\n\n<p><strong>\u0218tia\u021bi: <\/strong>Ast\u0103zi, majoritatea sistemelor de e-mail sunt construite pe declan\u0219atoare, evenimente, etape ale ciclului de via\u021b\u0103 al clien\u021bilor \u0219i a\u0219a mai departe. Cu alte cuvinte, abordarea tradi\u021bional\u0103 \u00een lot \u0219i adesea ad-hoc a marketingului prin e-mail este mai pu\u021bin r\u0103sp\u00e2ndit\u0103 dec\u00e2t a fost anterior. <\/p>\n\n\n\n<p>Prive\u0219te diferitele etape \u0219i fluxuri ale ciclului de via\u021b\u0103 \u00een care pierzi aten\u021bia \u0219i capacitatea de r\u0103spuns pentru a reactiva abona\u021bii \u2013 sau contactele \u2013 \u0219i chiar pentru a c\u00e2\u0219tiga \u00eenapoi dezabon\u0103rile. <\/p>\n\n\n\n<p>Desigur, cu e-mailuri automate \u00een procese specializate, cum ar fi achizi\u021biile online, ar trebui s\u0103 te ui\u021bi la lucruri precum co\u0219urile de cump\u0103r\u0103turi abandonate \u0219i tot ce po\u021bi urm\u0103ri pentru a \u00een\u021belege comportamentul utilizatorilor \u0219i ceea ce \u00eei determin\u0103 s\u0103-\u0219i piard\u0103 interesul.<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Extinde\u021bi optimizarea \u0219i testarea A\/B<\/h3>\n\n\n\n<p>Pentru a maximiza oportunit\u0103\u021bile, extinde\u021bi-v\u0103 echipa de optimizare <a href=\"https:\/\/vibetrace.com\/ro\/ab-testare-important\/\" data-type=\"post\" data-id=\"10979\">Testare A\/B<\/a> concentra\u021bi-v\u0103 dincolo de aspectul site-ului dvs. Trebuie s\u0103 efectua\u021bi teste A\/B suplimentare, ramific\u00e2ndu-v\u0103 \u00een optimizarea pe server. <\/p>\n\n\n\n<p>A\/B testeaz\u0103 noi regiuni ale site-urilor dvs., cum ar fi algoritmi de c\u0103utare sau func\u021bii noi, de exemplu, pentru a ajuta la reducerea riscului.<\/p>\n\n\n\n<p>Testarea elimin\u0103 incertitudinea din optimizarea site-ului web \u0219i permite luarea de decizii bazate pe date care modific\u0103 conversa\u021biile companiei de la \u201ecredem\u201d la \u201e\u0219tim\u201d. Pute\u021bi verifica c\u0103 fiecare modificare ofer\u0103 rezultate pozitive, m\u0103sur\u00e2nd impactul modific\u0103rilor asupra valorilor dvs.<\/p>\n\n\n\n<p><strong>\u0218tia\u021bi: <\/strong>Urm\u0103toarele sunt c\u00e2teva dintre subiectele pe care le recomand\u0103m s\u0103 le evalu\u0103m cu testarea A\/B: liniile de subiect, lungimea, ordinea cuvintelor, con\u021binutul, personalizarea, elementele vizuale \u0219i multe altele. <\/p>\n\n\n\n<p>De asemenea, ar trebui s\u0103 examina\u021bi urm\u0103toarele statistici de testare: M\u0103rcile \u00eemp\u0103r\u021bite prin testarea divizat\u0103 \u0219i Modific\u0103rile mici pot avea un impact mare.<\/p>\n\n\n\n<p>Face\u021bi o ipotez\u0103 despre cum s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi campania, pune\u021bi-o ca test A\/B, trimite\u021bi-o \u0219i vede\u021bi ce se \u00eent\u00e2mpl\u0103. Dac\u0103 nu observa\u021bi o cre\u0219tere a deschiderilor sau a clicurilor, ve\u021bi afla ceva despre publicul dvs. care v\u0103 va ajuta s\u0103 dezvolta\u021bi campanii mai puternice \u00een viitor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/optimizing-email-campaigns-with-ab-split-testing-1-878x1024.png\" alt=\"\" class=\"wp-image-21677\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/optimizing-email-campaigns-with-ab-split-testing-1-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/optimizing-email-campaigns-with-ab-split-testing-1-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/optimizing-email-campaigns-with-ab-split-testing-1-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/optimizing-email-campaigns-with-ab-split-testing-1-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/optimizing-email-campaigns-with-ab-split-testing-1.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Iat\u0103 c\u00e2teva lucruri de re\u021binut atunci c\u00e2nd utiliza\u021bi testarea A\/B split pentru a v\u0103 optimiza campaniile de e-mail:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Face\u021bi o ipotez\u0103 despre cum v\u0103 pute\u021bi \u00eembun\u0103t\u0103\u021bi marketingul.<\/li>\n\n\n\n<li>Toate componentele importante ale e-mailului dvs. ar trebui testate.<\/li>\n\n\n\n<li>Pentru a cre\u0219te eficien\u021ba e-mailului dvs., utiliza\u021bi instrumentele corecte.<\/li>\n\n\n\n<li>Face\u021bi din testarea A\/B o prioritate maxim\u0103.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Now-that-you-know\u2026\">Acum c\u0103 \u0219tii\u2026<\/h2>\n\n\n\n<p>Urm\u0103ri\u021bi-v\u0103 progresul c\u0103tre obiectivele dvs. \u00een mod regulat, verific\u00e2ndu-v\u0103 \u0219i not\u00e2nd ce pute\u021bi face pentru a atinge fiecare etap\u0103 cu mai mult succes. Stabilirea obiectivelor companiei poate fi palpitant. <\/p>\n\n\n\n<p>Este posibil s\u0103 ave\u021bi viziuni despre ceva acum, dar peste c\u00e2teva s\u0103pt\u0103m\u00e2ni, este posibil s\u0103 nu ave\u021bi o \u00een\u021belegere clar\u0103 a c\u00e2t de departe sunte\u021bi \u00een atingerea obiectivelor. <\/p>\n\n\n\n<p>Lipsa de claritate poate duce la abandonarea obiectivelor. Dac\u0103 dori\u021bi s\u0103 v\u0103 revolu\u021biona\u021bi firma, trebuie s\u0103 v\u0103 urm\u0103ri\u021bi progresul c\u0103tre atingerea obiectivelor.<\/p>\n\n\n\n<p><em>Dac\u0103 a\u021bi g\u0103sit acest blog util, nu ezita\u021bi s\u0103 citi\u021bi blogurile noastre anterioare \u0219i s\u0103 v\u0103 \u00eemp\u0103rt\u0103\u0219i\u021bi p\u0103rerile \u00een comentarii!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Obiectivele campaniei prin e-mail sus\u021bin direc\u021bia general\u0103 a strategiei de marketing. Ei r\u0103spund frecvent la... <a title=\"Obiective de marketing prin e-mail pentru anul\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/obiective-anuale-de-email-marketing\/\" aria-label=\"Cite\u0219te mai multe despre Obiectivele de email marketing pentru anul\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[88],"class_list":["post-19033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-marketing-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=19033"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/19033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/21909"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=19033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=19033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=19033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}