{"id":18989,"date":"2023-03-14T10:34:32","date_gmt":"2023-03-14T10:34:32","guid":{"rendered":"https:\/\/vibetrace.com\/?p=18989"},"modified":"2023-07-11T16:06:12","modified_gmt":"2023-07-11T16:06:12","slug":"customer-lifetime-value","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/","title":{"rendered":"Valoarea de via\u021b\u0103 a clientului \u2013 Defini\u021bie, Formula, Calculator"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Valoarea de via\u021b\u0103 a clientului este o m\u0103sur\u0103 important\u0103 care spune rela\u021bia dvs. de afaceri cu clientul.&nbsp;<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Cre\u0219terea \u0219i extinderea unei afaceri necesit\u0103 s\u0103 urm\u0103ri\u021bi toate valorile esen\u021biale pentru a v\u0103 ghida afacerea. Ave\u021bi nevoie de informa\u021bii adecvate pentru a lua decizii \u00een cuno\u0219tin\u021b\u0103 de cauz\u0103 pentru a \u0219ti c\u00e2\u021bi bani ar trebui s\u0103 investi\u021bi \u00een eforturile dvs. de marketing pentru a ob\u021bine mai mul\u021bi clien\u021bi, p\u0103str\u00e2ndu-i \u00een acela\u0219i timp pe cei existen\u021bi.<\/p>\n\n\n\n<p>\u00cen\u021beleg\u00e2nd activit\u0103\u021bile clien\u021bilor dvs., pute\u021bi avea o idee despre c\u0103l\u0103toria lor \u0219i pute\u021bi calcula c\u00e2t trebuie s\u0103 cheltui\u021bi pentru costurile de achizi\u021bie a clien\u021bilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este valoarea clientului pe durata de via\u021b\u0103?<\/h2>\n\n\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Defini\u021bia Customer Lifetime Value<\/p>\n\n\n\n<p>Customer Lifetime Value (CLV) este o predic\u021bie a profitului net atribuit \u00eentregii rela\u021bii viitoare cu un client.<\/p>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>CLV este o m\u0103sur\u0103 valoroas\u0103 pentru companii, deoarece le ajut\u0103 s\u0103-\u0219i prioritizeze resursele \u0219i investi\u021biile \u00een achizi\u021bia \u0219i p\u0103strarea clien\u021bilor. \u00cen\u021beleg\u00e2nd valoarea fiec\u0103rui client pentru afacerea lor, companiile pot lua decizii informate cu privire la clien\u021bii s\u0103 vizeze \u0219i c\u00e2t de mult s\u0103 investeasc\u0103 \u00een achizi\u021bionarea \u0219i p\u0103strarea acestora.<\/p>\n\n\n\n<p>\u00cen plus, CLV poate ajuta companiile s\u0103 identifice domeniile \u00een care pot \u00eembun\u0103t\u0103\u021bi experien\u021bele clien\u021bilor pentru a cre\u0219te loialitatea clien\u021bilor \u0219i valoarea pe via\u021b\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formula valorii pe durata de via\u021b\u0103 a clientului<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-2-1024x512.png\" alt=\"\" class=\"wp-image-19075\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-2-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-2-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-2-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-2-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> Cifra rezultat\u0103 reprezint\u0103 suma medie a profitului pe care o afacere se poate a\u0219tepta s\u0103 ob\u021bin\u0103 de la fiecare client pe parcursul \u00eentregului curs al rela\u021biei lor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Valoarea pe durata de via\u021b\u0103 a clientului \u00een func\u021bie de industrie<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-by-industry-1-1024x1024.png\" alt=\"\" class=\"wp-image-19072\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-by-industry-1-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-by-industry-1-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-by-industry-1-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-by-industry-1-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-by-industry-1-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-by-industry-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sursa:FirstPageSage<\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Industrie<\/strong><\/td><td><strong>Venitul pe via\u021b\u0103 al clientului<\/strong><\/td><\/tr><tr><td>Firma de consultanta in operatiuni de afaceri<\/td><td>$385,000<\/td><\/tr><tr><td>Firma de consultanta in domeniul sanatatii<\/td><td>$328,600<\/td><\/tr><tr><td>Societate Comercial\u0103 de Asigur\u0103ri<\/td><td>$321,000<\/td><\/tr><tr><td>Firma de consultanta financiara<\/td><td>$164,000<\/td><\/tr><tr><td>Firma de design digital<\/td><td>$91,000<\/td><\/tr><tr><td>Facturare medical\u0103<\/td><td>$88,300<\/td><\/tr><tr><td>HVAC<\/td><td>$47,200<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Datele furnizate arat\u0103 valoarea de via\u021b\u0103 a clientului (CLV) pentru diferite industrii. CLV reprezint\u0103 suma de bani pe care se a\u0219teapt\u0103 s\u0103 o cheltuiasc\u0103 un client pentru o afacere pe parcursul \u00eentregii rela\u021bii cu acea afacere. Datele provin din <a href=\"https:\/\/firstpagesage.com\/seo-blog\/marketing\/average-customer-lifetime-value-ltv-clv-for-a-services-company-fc\/\" target=\"_blank\" rel=\"noreferrer noopener\">FirstPageSage<\/a>.<\/p>\n\n\n\n<p>Datele acoper\u0103 \u0219apte industrii diferite.<\/p>\n\n\n\n<p>Pentru fiecare industrie, este prezentat CLV mediu, cu valori variind de la $47.200 pentru HVAC la $385.000 pentru Business Operations Consulting Firm. <\/p>\n\n\n\n<p>Aceste valori indic\u0103 venitul estimat pe care un client \u00eel poate genera pentru o afacere \u00een fiecare industrie respectiv\u0103 pe durata de via\u021b\u0103.<\/p>\n\n\n\n<p>Aceste informa\u021bii pot fi utile pentru \u00eentreprinderile din industriile men\u021bionate pentru a le evalua performan\u021ba \u0219i profitabilitatea, compar\u00e2nd propriul CLV cu mediile industriei. \u00cen plus, pute\u021bi utiliza aceste date pentru a evalua rentabilitatea poten\u021bial\u0103 a investi\u021biei \u00een afaceri din aceste industrii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 urm\u0103ri\u021bi valoarea de via\u021b\u0103 a clientului?<\/h3>\n\n\n\n<p>Exist\u0103 mai multe instrumente disponibile pentru a ajuta companiile s\u0103 urm\u0103reasc\u0103 valoarea de via\u021b\u0103 a clientului (CLV) \u0219i valorile aferente. Iat\u0103 c\u00e2teva instrumente populare pentru urm\u0103rirea CLV:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-customer-lifetime-value-1024x1024.png\" alt=\"\" class=\"wp-image-19070\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-customer-lifetime-value-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-customer-lifetime-value-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-customer-lifetime-value-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-customer-lifetime-value-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-customer-lifetime-value-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-customer-lifetime-value.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Excela: <\/strong>Pentru urm\u0103rirea CLV, Excel este un instrument simplu \u0219i utilizat \u00een mod obi\u0219nuit. Acesta permite companiei dvs. s\u0103 construiasc\u0103 foi de calcul personalizate cu date despre consumatori \u0219i KPI, precum \u0219i s\u0103 genereze diagrame \u0219i grafice pentru a vizualiza modele \u00een timp.<\/p>\n\n\n\n<p><strong>Software CRM: <\/strong>Software-ul CRM este un instrument mai complex care permite afacerii dvs. s\u0103 monitorizeze interac\u021biunile \u0219i comportamentul clien\u021bilor, precum \u0219i s\u0103 furnizeze rapoarte privind valorile critice precum CLV. Salesforce, HubSpot \u0219i Zoho CRM sunt exemple de instrumente CRM populare.<\/p>\n\n\n\n<p><strong>Software BI: <\/strong>Software-ul Business Intelligence (BI) este o tehnologie mai avansat\u0103 care permite afacerii dumneavoastr\u0103 s\u0103 m\u0103soare o varietate de valori \u00een timp real, inclusiv CLV. Tableau, Power BI \u0219i Domo sunt exemple de instrumente BI populare.<\/p>\n\n\n\n<p><strong>Software de automatizare a marketingului: <\/strong>Software-ul de automatizare a marketingului, cum ar fi Marketo \u0219i Pardot, poate fi folosit \u0219i pentru a m\u0103sura CLV prin automatizarea interac\u021biunilor cu clien\u021bii \u0219i urm\u0103rirea comportamentului acestora pe mai multe canale.<\/p>\n\n\n\n<p>\u00cen cele din urm\u0103, cel mai bun instrument pentru urm\u0103rirea CLV va depinde de nevoile specifice ale afacerii dvs. \u0219i de resursele pe care le ave\u021bi la dispozi\u021bie. Select\u00e2nd instrumentul potrivit pentru afacerea dvs., pute\u021bi ob\u021bine informa\u021bii valoroase despre comportamentul clien\u021bilor \u0219i pute\u021bi optimiza CLV \u00een timp.<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">C\u00e2t de des ar trebui s\u0103 verifica\u021bi Valoarea de via\u021b\u0103 a clientului?<\/h3>\n\n\n\n<p>Frecven\u021ba la care ar trebui s\u0103 verifica\u021bi valoarea de via\u021b\u0103 a clientului (CLV) depinde de natura afacerii dvs. \u0219i de rata la care comportamentul clien\u021bilor se schimb\u0103. \u00cen general, companiile ar trebui s\u0103 verifice CLV la intervale regulate pentru a se asigura c\u0103 optimizeaz\u0103 valoarea clien\u021bilor \u0219i iau decizii informate cu privire la strategiile de achizi\u021bie \u0219i re\u021binere a clien\u021bilor.<\/p>\n\n\n\n<p>Pentru majoritatea companiilor, verificarea CLV trimestrial sau anual este o regul\u0103 de baz\u0103 bun\u0103. Acest lucru ofer\u0103 suficient timp pentru a culege suficiente date despre comportamentul clien\u021bilor \u0219i pentru a lua decizii informate pe baza acestor date. Cu toate acestea, dac\u0103 afacerea dvs. se confrunt\u0103 cu schimb\u0103ri frecvente \u00een comportamentul clien\u021bilor, poate fi necesar s\u0103 verifica\u021bi CLV mai des, cum ar fi <strong>lunar sau chiar s\u0103pt\u0103m\u00e2nal<\/strong>.<\/p>\n\n\n\n<p>De asemenea, este important s\u0103 re\u021bine\u021bi c\u0103 CLV este o estimare \u0219i nu un calcul precis. Este important s\u0103 utiliza\u021bi CLV ca ghid pentru a lua decizii informate cu privire la afacerea dvs., dar nu ar trebui s\u0103 fie singura m\u0103sur\u0103toare utilizat\u0103 pentru a evalua performan\u021ba afacerii. Prin monitorizarea CLV \u00eempreun\u0103 cu alte valori cheie, companiile pot ob\u021bine o viziune mai holistic\u0103 asupra performan\u021bei lor \u0219i pot lua decizii bazate pe date care conduc la cre\u0219terea pe termen lung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calculator de valoare pe durata de via\u021b\u0103 a clientului<\/h2>\n\n\n\n<p>Dori\u021bi s\u0103 calcula\u021bi valoarea timpului clientului dvs.? Utiliza\u021bi calculatorul nostru simplu de mai jos.<\/p>\n\n\n<div class=\"gb-container gb-container-ef1fb07d simple-calculator\">\n\n<h3 class=\"wp-block-heading\" id=\"calculator\" style=\"font-size:32px\"><strong>Calculator simplu pentru valoarea de via\u021b\u0103 a clientului<\/strong><\/h3>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-95c11dd2\">\n<div class=\"gb-grid-column gb-grid-column-25747850\"><div class=\"gb-container gb-container-25747850\">\n\n<p class=\"has-small-font-size\" style=\"letter-spacing:0px\">Valoarea medie de cump\u0103rare:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"145\" id=\"input_calc1\" class=\"input\" required=\"\">\n\n\n\n<p class=\"has-small-font-size\">Num\u0103rul de achizi\u021bii pe an:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"2\" id=\"input_calc2\" class=\"input\" required=\"\">\n\n\n\n<p class=\"has-small-font-size\">Durata de via\u021b\u0103 a clientului (ani)<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"2.3\" id=\"input_calc3\" class=\"input\" required=\"\">\n\n\n\n<span class=\"gb-button gb-button-9748d5b8 gb-button-text\" onclick=\"calculateResult();\">calculati<\/span>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7b48a5bc\"><div class=\"gb-container gb-container-7b48a5bc\">\n\n<h5 class=\"wp-block-heading has-text-align-center\"><strong>Valoarea de via\u021b\u0103 a clientului:<\/strong><\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-1c91ebea gb-headline-text\" id=\"result_html\">= ?<\/p>\n\n\n\n<script>\n      function calculateResult() {\n        var calc1 = document.getElementById('input_calc1').value;\n        var calc2 = document.getElementById('input_calc2').value;\nvar calc3 = document.getElementById('input_calc3').value;\n        var result = calc1 * calc2 * calc3;\n        document.getElementById('result_html').innerHTML = result + '';\n      }\n    <\/script>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Lucruri importante despre valoarea de via\u021b\u0103 a clientului<\/h2>\n\n\n\n<p>Iat\u0103 c\u00e2teva lucruri importante pe care trebuie s\u0103 le cunoa\u0219te\u021bi despre valoarea de via\u021b\u0103 a clientului (CLV):<\/p>\n\n\n\n<p><strong>Reprezint\u0103 valoarea total\u0103 a unui client pentru o afacere.<\/strong> CLV ia \u00een considerare veniturile generate de client, costul achizi\u021bion\u0103rii \u0219i p\u0103str\u0103rii clientului \u0219i perioada de timp \u00een care se a\u0219teapt\u0103 ca clientul s\u0103 r\u0103m\u00e2n\u0103 client.<\/p>\n\n\n\n<p><strong>Ofer\u0103 o perspectiv\u0103 asupra valorii pe termen lung a unui client<\/strong>. \u00cen\u021beleg\u00e2nd valoarea unui client \u00een timp, pute\u021bi lua decizii informate cu privire la strategiile de achizi\u021bie \u0219i re\u021binere a clien\u021bilor.<\/p>\n\n\n\n<p><strong>Comportamentul clien\u021bilor, condi\u021biile de pia\u021b\u0103 \u0219i presiunile competitive afecteaz\u0103 CLV. <\/strong>Prin monitorizarea acestor factori, v\u0103 pute\u021bi optimiza CLV-ul afacerii \u00een timp \u0219i pute\u021bi genera cre\u0219terea pe termen lung.<\/p>\n\n\n\n<p><strong>Estimare si nu un calcul precis. <\/strong>Este important s\u0103 utiliza\u021bi CLV ca ghid pentru a lua decizii informate cu privire la afacerea dvs., dar nu ar trebui s\u0103 fie singura m\u0103sur\u0103toare utilizat\u0103 pentru a evalua performan\u021ba afacerii.<\/p>\n\n\n\n<p>\u00cen general, CLV este o m\u0103sur\u0103 important\u0103 pentru companiile care doresc s\u0103 stimuleze cre\u0219terea pe termen lung \u0219i s\u0103 construiasc\u0103 rela\u021bii durabile cu clien\u021bii. <\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Valori legate de valoarea de via\u021b\u0103 a clientului<\/h2>\n\n\n\n<p>Exist\u0103 mai multe valori legate de valoarea de via\u021b\u0103 a clientului (CLV) pe care companiile le pot folosi pentru a urm\u0103ri \u0219i optimiza CLV \u00een timp. Unele dintre aceste valori includ:<\/p>\n\n\n<div class=\"gb-container gb-container-f80d3d7f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a56ca273\">\n<div class=\"gb-grid-column gb-grid-column-664deae2\"><div class=\"gb-container gb-container-664deae2\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-af6fafea gb-headline-text\"><strong>Valoarea medie a comenzii<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\" data-type=\"post\" data-id=\"17832\">Suma medie cheltuit\u0103 pe tranzac\u021bie<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e76bfbfb\"><div class=\"gb-container gb-container-e76bfbfb\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>Rata de conversie<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/\" data-type=\"post\" data-id=\"17496\">Num\u0103rul de conversii (cum ar fi efectuarea unei achizi\u021bii sau completarea unui formular) care au rezultat din campania de e-mail, \u00eemp\u0103r\u021bit la num\u0103rul de e-mailuri livrate.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a2e1a472\"><div class=\"gb-container gb-container-a2e1a472\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>Costul de achizi\u021bie a clien\u021bilor<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/client-cost-achizitie\/\" data-type=\"post\" data-id=\"19080\">Costul achizi\u021biei unui nou client, inclusiv cheltuielile de marketing \u0219i v\u00e2nz\u0103ri.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d8cd099b\">\n<div class=\"gb-grid-column gb-grid-column-4be5881c\"><div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-367efc9a gb-headline-text\"><strong>Rata de retentie<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-retur-client\/\" data-type=\"post\" data-id=\"18886\">Procentul de clien\u021bi care au f\u0103cut o a doua achizi\u021bie \u00eentr-un interval de timp dat.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-92fc2757\"><div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>Marja brut\u0103<\/strong><\/h4>\n\n\n\n<p>Indic\u0103 dac\u0103 afacerea genereaz\u0103 o marj\u0103 mare de profit pe produsele sale.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7546daa3\"><div class=\"gb-container gb-container-7546daa3\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e76bfbfb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>Frecven\u021ba de achizi\u021bie<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/frecventa-de-cumparare\/\" data-type=\"post\" data-id=\"19820\">M\u0103sura frecven\u021bei cu care clien\u021bii fac achizi\u021bii de la o companie.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vbetrace v\u0103 poate ajuta s\u0103 optimiza\u021bi valoarea de via\u021b\u0103 a clientului (CLV) prin<strong> \u00eembun\u0103t\u0103\u021birea angajamentului clien\u021bilor, cre\u0219terea loialit\u0103\u021bii clien\u021bilor \u0219i cre\u0219terea veniturilor.<\/strong><\/p>\n\n\n\n<p>Pentru a cre\u0219te valoarea de via\u021b\u0103 a clientului (CLV), Vibetrace v\u0103 permite <strong>trimite campanii de email personalizate<\/strong> pe baza comportamentului \u0219i intereselor clien\u021bilor, ceea ce poate duce la rate de deschidere, rate de clic \u0219i conversii mai mari.<\/p>\n\n\n\n<p>\u00cen plus, func\u021biile de automatizare ale Vibetrace v\u0103 pot permite afacerii<strong> configura\u021bi secven\u021be de e-mail vizate <\/strong>care sunt declan\u0219ate de comportamentul clien\u021bilor, cum ar fi c\u0103rucioarele abandonate sau inactivitatea care poate cre\u0219te CLV.<\/p>\n\n\n\n<p>\u00censcrie\u021bi-v\u0103 pentru lista noastr\u0103 de e-mail ast\u0103zi \u0219i debloca\u021bi \u00eentregul poten\u021bial al campaniilor dvs.!<\/p>","protected":false},"excerpt":{"rendered":"<p>Valoarea de via\u021b\u0103 a clientului este o m\u0103sur\u0103 important\u0103 care spune rela\u021bia dvs. de afaceri cu clientul. \u2026 <a title=\"Valoarea de via\u021b\u0103 a clientului \u2013 Defini\u021bie, Formula, Calculator\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" aria-label=\"Cite\u0219te mai multe despre Customer Lifetime Value \u2013 Definition, Formula, Calculator\"> <\/a><\/p>","protected":false},"author":8,"featured_media":19351,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[100,89,102],"class_list":["post-18989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-customer-lifetime-value","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=18989"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18989\/revisions"}],"predecessor-version":[{"id":24160,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18989\/revisions\/24160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/19351"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=18989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=18989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=18989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}