{"id":18852,"date":"2023-02-17T11:01:42","date_gmt":"2023-02-17T11:01:42","guid":{"rendered":"https:\/\/vibetrace.com\/?p=18852"},"modified":"2023-02-13T11:24:03","modified_gmt":"2023-02-13T11:24:03","slug":"how-to-add-personalization-and-conditions-within-klaviyo-email-templates","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/cum-sa-adaugati-personalizare-si-conditii-in-sabloanele-de-e-mail-klaviyo\/","title":{"rendered":"Cum s\u0103 ad\u0103uga\u021bi personalizare \u0219i condi\u021bii \u00een \u0219abloanele de e-mail Klaviyo."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Klaviyo este o platform\u0103 de marketing prin e-mail care permite companiilor s\u0103 creeze \u0219abloane de e-mail personalizate pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor \u0219i a genera conversii. <\/p>\n\n\n\n<p>Avem un subiect complet despre <a href=\"https:\/\/vibetrace.com\/ro\/tag\/klaviyo\/\">Klaviyo<\/a>, \u0219i oferim, de asemenea, un <a href=\"https:\/\/vibetrace.com\/ro\/klaviyo-alternativa\/\" data-type=\"page\" data-id=\"16081\">uimitoare alternativ\u0103 Klaviyo.<\/a><\/p>\n\n\n\n<p>Ad\u0103ug\u00e2nd personalizare \u0219i condi\u021bii \u00een \u0219abloanele de e-mail Klaviyo, pute\u021bi crea mesaje extrem de vizate \u0219i relevante, care vor rezona cu publicul dvs.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_0e7dcb-d7 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_0e7dcb-d7 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_0e7dcb-d7 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_0e7dcb-d7 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Ce este personalizarea?<\/h2>\n\n\n\n<p>Personalizare: Personalizarea este un aspect cheie al marketingului prin e-mail eficient. <\/p>\n\n\n\n<p>Klaviyo ofer\u0103 o serie de op\u021biuni de personalizare care pot fi ad\u0103ugate la \u0219abloanele dvs. de e-mail, inclusiv numele, prenumele, loca\u021bia, istoricul achizi\u021biilor \u0219i multe altele ale destinatarului. <\/p>\n\n\n\n<p>Pute\u021bi utiliza etichete de \u00eembinare \u00een copia dvs. de e-mail pentru a ad\u0103uga personalizare. <\/p>\n\n\n\n<p>De exemplu, pentru a ad\u0103uga prenumele destinatarului, pute\u021bi utiliza urm\u0103toarea etichet\u0103 de \u00eembinare: {{ customer.first_name }}<\/p>\n\n\n\n<p>Vibetrace permite<a href=\"https:\/\/vibetrace.com\/ro\/caracteristici-de-automatizare-marketing\/\" data-type=\"page\" data-id=\"113\"> personalizare avansat\u0103<\/a> folosind automat orice atribut utilizator, informa\u021bii despre eveniment sau date despre produs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este con\u021binutul dinamic?<\/h2>\n\n\n\n<p>Con\u021binut dinamic: blocurile de con\u021binut dinamic ale Klaviyo v\u0103 permit s\u0103 crea\u021bi experien\u021be de e-mail personalizate pentru diferite segmente ale publicului dvs. V\u0103 vom ar\u0103ta cum s\u0103 ad\u0103uga\u021bi con\u021binut dinamic din produse.<\/p>\n\n\n\n<p>De exemplu, pute\u021bi crea un bloc de con\u021binut dinamic care afi\u0219eaz\u0103 un mesaj personalizat pentru clien\u021bii care au f\u0103cut recent o achizi\u021bie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"01FJZ31HT2ZJZ5K3XN6JEWK7QM\">Ad\u0103ugarea manual\u0103 a variabilelor<\/h3>\n\n\n\n<p>Dac\u0103 cunoa\u0219te\u021bi numele unei variabile, o pute\u021bi ad\u0103uga introduc\u00e2nd-o direct \u00eentr-un c\u00e2mp de text. Variabilele Klaviyo folosesc urm\u0103toarele structuri:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Tip variabil<\/strong><\/td><td><strong>Format de prob\u0103<\/strong><\/td><\/tr><tr><td>Propriet\u0103\u021bile profilului (f\u0103r\u0103 spa\u021bii sau caractere speciale)<\/td><td>{{ person.variable_name }}<\/td><\/tr><tr><td>Propriet\u0103\u021bile profilului (oricare)<\/td><td>{{ persoan\u0103|c\u0103utare:&#039;nume variabil\u0103&#039;)<\/td><\/tr><tr><td>Propriet\u0103\u021bi eveniment (f\u0103r\u0103 spa\u021bii sau caractere speciale)<\/td><td>{{ event.variable_name }}<\/td><\/tr><tr><td>Propriet\u0103\u021bi ale evenimentului (oricare)<\/td><td>{{ eveniment|c\u0103utare: \u201enume variabil\u0103\u201d }}<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><a><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"01FJZ31HT2RFZ13898JS5PFSV2\">Setarea unei valori implicite<\/h3>\n\n\n\n<p>Este posibil s\u0103 nu ave\u021bi \u00eentotdeauna informa\u021bii complete pentru fiecare destinatar de e-mail pe care \u00eel contacta\u021bi. De exemplu, este posibil s\u0103 ave\u021bi prenumele unor abona\u021bi, dar nu \u0219i altora. Pentru a evita spa\u021biile goale \u00een e-mailurile pentru acei destinatari cu date incomplete, utiliza\u021bi filtrul implicit pentru a seta o copie de rezerv\u0103.&nbsp;<\/p>\n\n\n\n<p>Pentru a ad\u0103uga filtrul implicit, ad\u0103uga\u021bi urm\u0103toarele dup\u0103 numele variabilei: |implicit:\u201d<\/p>\n\n\n\n<p>Apoi, ad\u0103uga\u021bi variabila implicit\u0103 \u00eentre ghilimele simple. \u00centr-un e-mail, acesta ar putea ar\u0103ta astfel:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Bun\u0103 {{ prenume | implicit: \u201eclient\u201d }}!\u00a0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"470\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-8-1024x470.png\" alt=\"\" class=\"wp-image-18853\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-8-1024x470.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-8-300x138.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-8-768x352.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-8-1536x704.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-8-2048x939.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-8-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Afi\u0219a\u021bi con\u021binut dinamic cu informa\u021bii despre produse din feedul de produse sau din eveniment.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pentru a ad\u0103uga un hyperlink la titlul produsului:&nbsp;<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>G\u0103si\u021bi variabila URL a produsului \u00een detaliile evenimentului dvs<\/li>\n\n\n\n<li>\u00cenlocui\u021bi colec\u021bia de r\u00e2nduri \u0219i num\u0103rul cu aliasul dvs. de r\u00e2nd, ca \u0219i cu variabila de mai sus&nbsp;<\/li>\n\n\n\n<li>Eviden\u021bia\u021bi variabila complet\u0103 pentru titlul articolului (de exemplu,&nbsp;<code>{{ item.title }}<\/code>)&nbsp;<\/li>\n\n\n\n<li>Face\u021bi clic pe pictograma link \u0219i insera\u021bi variabila URL \u00een\u00a0<em>URL<\/em>\u00a0camp<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 include\u021bi o imagine dinamic\u0103 \u00een e-mail:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Alege\u00a0<strong>Imagine<\/strong><\/li>\n\n\n\n<li>Face\u021bi clic pe Ad\u0103uga\u021bi o imagine dinamic\u0103 \/ R\u0103sfoi\u021bi imaginea.<\/li>\n\n\n\n<li>Mergi la\u00a0<em>Imagine dinamic\u0103<\/em>\u00a0fila \u0219i insera\u021bi variabila imagine \u00een\u00a0<em>Variabil\u0103 dinamic\u0103 sau URL dinamic\u0103<\/em>\u00a0camp.<\/li>\n\n\n\n<li>Face\u021bi clic pe salvare<\/li>\n<\/ol>\n\n\n\n<p>Asigura\u021bi-v\u0103 c\u0103 aceast\u0103 surs\u0103 de imagine dinamic\u0103 vine cu informa\u021biile despre eveniment.<\/p>\n\n\n\n<p>De exemplu, poate fi: {{event.extra.image_src}}<\/p>\n\n\n\n<p>Pute\u021bi aplica con\u021binut dinamic din fluxul de evenimente sau produse \u00een orice e-mail cu func\u021biile avansate de e-mail Vibetrace.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Ce este logica condi\u021bionat\u0103?<\/h2>\n\n\n\n<p>Logica condi\u021bionat\u0103: Klaviyo ofer\u0103 o interfa\u021b\u0103 vizual\u0103 de tip drag-and-drop pentru ad\u0103ugarea de logic\u0103 condi\u021bionat\u0103 la fluxurile dvs. de e-mail. <\/p>\n\n\n\n<p>Cu logica condi\u021bionat\u0103, pute\u021bi determina ce con\u021binut este afi\u0219at pe baza unor condi\u021bii specifice. <\/p>\n\n\n\n<p>De exemplu, pute\u021bi folosi logica condi\u021bionat\u0103 pentru a afi\u0219a un anumit mesaj clien\u021bilor care au achizi\u021bionat un anumit produs sau clien\u021bilor care locuiesc \u00eentr-o anumit\u0103 loca\u021bie.<\/p>\n\n\n\n<p>Condi\u021biile ar trebui s\u0103 includ\u0103 1-3 elemente. <\/p>\n\n\n\n<p>Condi\u021bia trebuie s\u0103 includ\u0103 cel pu\u021bin o variabil\u0103 (de exemplu,\u00a0<em>persoan\u0103|c\u0103utare:\u201eEchipa preferat\u0103\u201d<\/em>). Poate include, de asemenea, o func\u021bie de compara\u021bie, cum ar fi = (egal) sau &gt; (mai mare dec\u00e2t) \u0219i o valoare, care specific\u0103 o anumit\u0103 valoare a propriet\u0103\u021bii de c\u0103utat. \u00cen plus, anumite condi\u021bii \u00eencep cu\u00a0<em>nu<\/em>, dac\u0103 dori\u021bi ca blocul s\u0103 apar\u0103 numai pentru profilurile care nu \u00eendeplinesc o condi\u021bie.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Starea e\u0219antionului<\/strong><\/td><td><strong>Arat\u0103 blocul dac\u0103...<\/strong><\/td><td><strong>Tipuri de date acceptabile<\/strong><\/td><\/tr><tr><td>persoan\u0103|c\u0103utare:\u201eEchipa preferat\u0103\u201d<\/td><td>The\u00a0<code>Echipa favorit\u0103<\/code>\u00a0proprietatea este setat\u0103 (are orice valoare)<\/td><td>Orice<\/td><\/tr><tr><td>nu persoan\u0103|c\u0103utare:\u201eCuloarea preferat\u0103\u201d<\/td><td>The\u00a0<code>Echipa favorit\u0103<\/code>\u00a0proprietatea nu este setat\u0103 (nu exist\u0103 \u00een profil sau este goal\u0103)<\/td><td>Orice<\/td><\/tr><tr><td>persoan\u0103|c\u0103utare:\u201eEchipa preferat\u0103\u201d == \u201eBarcelona\u201d<\/td><td>The\u00a0<code>Echipa favorit\u0103<\/code>\u00a0proprietatea are valoare\u00a0<code>verde<\/code><\/td><td>Text, Num\u0103r<\/td><\/tr><tr><td>persoan\u0103|c\u0103utare:\u201eEchipa preferat\u0103\u201d != \u201eBarcelona\u201d<\/td><td>The\u00a0<code>Echipa favorit\u0103<\/code>\u00a0proprietatea nu are valoare\u00a0<code>verde<\/code><\/td><td>Text, Num\u0103r<\/td><\/tr><tr><td>persoan\u0103|c\u0103utare: \u201eV\u00e2rsta\u201d &gt; 20<\/td><td>The&nbsp;<code>V\u00e2rst\u0103<\/code>&nbsp;proprietatea con\u021bine un num\u0103r mai mare de 20<\/td><td>Num\u0103r<\/td><\/tr><tr><td>persoan\u0103|c\u0103utare: \u201eV\u00e2rsta\u201d &gt;= 20<\/td><td>The&nbsp;<code>V\u00e2rst\u0103<\/code>&nbsp;proprietatea con\u021bine un num\u0103r mai mare sau egal cu 20<\/td><td>Num\u0103r<\/td><\/tr><tr><td>persoan\u0103|c\u0103utare: \u201eV\u00e2rsta\u201d &lt; 20<\/td><td>The&nbsp;<code>V\u00e2rst\u0103<\/code>&nbsp;proprietatea con\u021bine un num\u0103r mai mic de 20<\/td><td>Num\u0103r<\/td><\/tr><tr><td>persoan\u0103|c\u0103utare: \u201eV\u00e2rsta\u201d &lt;= 20<\/td><td>The&nbsp;<code>V\u00e2rst\u0103<\/code>&nbsp;proprietatea con\u021bine un num\u0103r mai mic sau egal cu 20<\/td><td>Num\u0103r<\/td><\/tr><tr><td>\u201everde\u201d \u00een persoan\u0103|c\u0103utare: \u201eCulori preferate\u201d<\/td><td>Proprietatea&nbsp;<code>Culori preferate<\/code>&nbsp;con\u021bine o list\u0103 \u0219i&nbsp;<code>verde<\/code>&nbsp;este unul dintre elementele listei, SAU proprietatea&nbsp;<code>Culori preferate<\/code>&nbsp;con\u021bine text \u0219i&nbsp;<code>verde<\/code>&nbsp;exist\u0103 oriunde \u00een text<\/td><td>List\u0103, Text<\/td><\/tr><tr><td>nu \u201everde\u201d \u00een persoan\u0103|c\u0103utare: \u201eCulori preferate\u201d<\/td><td>Proprietatea&nbsp;<code>Culori preferate<\/code>&nbsp;con\u021bine o list\u0103 \u0219i&nbsp;<code>verde<\/code>&nbsp;nu este unul dintre elementele listei, SAU proprietatea&nbsp;<code>Culori preferate<\/code>&nbsp;con\u021bine text \u0219i&nbsp;<code>verde<\/code>&nbsp;nu exist\u0103 nic\u0103ieri \u00een text<\/td><td>List\u0103, Text<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Tabel care arat\u0103 condi\u021biile pentru afi\u0219area blocurilor de text \u00een \u0219abloanele de e-mail Klaviyo<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u00cen concluzie, ad\u0103ugarea personaliz\u0103rii \u0219i a condi\u021biilor \u00een \u0219abloanele de e-mail Klaviyo este o modalitate excelent\u0103 de a \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor \u0219i de a genera conversii. <\/p>\n\n\n\n<p>Cu Klaviyo, ave\u021bi flexibilitatea de a crea campanii de e-mail extrem de personalizate, care vor rezona cu publicul dvs. \u0219i vor oferi rezultate reale pentru afacerea dvs.<\/p>\n\n\n\n<p>\u0218ti\u021bi c\u0103 pute\u021bi face acela\u0219i lucru cu Vibetrace Email Editor? Parte a caracteristicilor noastre de baz\u0103, pute\u021bi proiecta cu u\u0219urin\u021b\u0103 condi\u021bii \u0219i pute\u021bi afi\u0219a con\u021binut dinamic \u00een e-mail sau pe site.<\/p>","protected":false},"excerpt":{"rendered":"<p>Klaviyo este o platform\u0103 de marketing prin e-mail care permite companiilor s\u0103 creeze \u0219abloane de e-mail personalizate pentru... <a title=\"Cum s\u0103 ad\u0103uga\u021bi personalizare \u0219i condi\u021bii \u00een \u0219abloanele de e-mail Klaviyo.\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/cum-sa-adaugati-personalizare-si-conditii-in-sabloanele-de-e-mail-klaviyo\/\" aria-label=\"Cite\u0219te mai multe despre Cum se adaug\u0103 personalizare \u0219i condi\u021bii \u00een \u0219abloanele de e-mail Klaviyo.\"> <\/a><\/p>","protected":false},"author":9,"featured_media":18857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-18852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-software","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=18852"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/18857"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=18852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=18852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=18852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}