{"id":18681,"date":"2023-03-30T11:49:38","date_gmt":"2023-03-30T11:49:38","guid":{"rendered":"https:\/\/vibetrace.com\/?p=18681"},"modified":"2023-03-17T11:24:55","modified_gmt":"2023-03-17T11:24:55","slug":"5-things-you-need-to-learn-about-copywriting","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/5-lucruri-de-care-trebuie-pentru-a-invata-despre-copywriting\/","title":{"rendered":"5 lucruri pe care trebuie s\u0103 le \u00eenve\u021bi despre copywriting"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Cuvintele sunt extrem de puternice, mai ales \u00een marketing.&nbsp;<\/p>\n\n\n\n<p>Copywritingul, un aspect crucial al reclamei \u0219i promo\u021biilor, implic\u0103 crearea de cuvinte cu inten\u021bia de a atrage aten\u021bia oamenilor \u0219i de a-i determina s\u0103 ia m\u0103suri. <\/p>\n\n\n\n<p>Nu este vorba doar de a scrie orice iti vine in minte; trebuie lua\u021bi \u00een considerare diver\u0219i factori pentru a avea un impact.<\/p>\n\n\n\n<p>Prin defini\u021bie, copywriting este actul de a scrie text \u00een scopul publicit\u0103\u021bii sau al altor forme de marketing pentru a convinge un public s\u0103 \u00eentreprind\u0103 o anumit\u0103 ac\u021biune, cum ar fi efectuarea unei achizi\u021bii, vizitarea unui site web sau solicitarea de mai multe informa\u021bii.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De ce este important\u0103 copywriting-ul?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ajut\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\" data-type=\"page\" data-id=\"111\">cre\u0219te rata de conversie<\/a>. A avea texte grozave \u00eei atrage pe oameni s\u0103 fac\u0103 clic, s\u0103 cumpere, prin urmare s\u0103 treac\u0103 prin canal.<\/li>\n\n\n\n<li>ajut\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\">cresterea retentiei clientilor<\/a>. Utilizarea personaliz\u0103rii \u00eei va ajuta s\u0103 revin\u0103 la afacerea dvs.<\/li>\n\n\n\n<li>ajut\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/creste-lista-abonati\/\" data-type=\"page\" data-id=\"18534\">construirea listei de e-mailuri.<\/a> \u00cen loc s\u0103 ave\u021bi acela\u0219i mesaj pentru toat\u0103 lumea, \u00eei pute\u021bi convinge s\u0103 v\u0103 ofere mai \u00eent\u00e2i informa\u021biile lor de contact.<\/li>\n<\/ul>\n\n\n\n<p>Iat\u0103 5 lucruri pe care trebuie s\u0103 le \u00eenve\u021bi despre copywriting conform exper\u021bilor:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6 tipuri de unghiuri de redactare pe care le pute\u021bi folosi pentru e-mailuri de Bryan Curly<\/h2>\n\n\n\n<p>Conform<a href=\"https:\/\/www.linkedin.com\/in\/bryan-curley-853238132\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Bryan Curly<\/strong><\/a>, un copywriter, exist\u0103 \u0219ase unghiuri de copywriting utilizate \u00een mod obi\u0219nuit care pot fi eficiente \u00een generarea de venituri pentru clien\u021bi prin marketing prin e-mail.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/6-types-of-copywriting-angles-683x1024.png\" alt=\"\" class=\"wp-image-18737\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/6-types-of-copywriting-angles-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/6-types-of-copywriting-angles-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/6-types-of-copywriting-angles-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/6-types-of-copywriting-angles-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/6-types-of-copywriting-angles.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Gre\u0219eli: <\/strong>Eviden\u021biind gre\u0219elile obi\u0219nuite pe care le fac oamenii \u0219i cum s\u0103 le evita\u021bi, v\u0103 pute\u021bi demonstra expertiza \u0219i furniza informa\u021bii valoroase care pot ajuta la generarea conversiilor.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Tendin\u021be:<\/strong> Prezent\u00e2nd tendin\u021bele actuale din industria dvs. \u0219i modul \u00een care acestea \u00eei afecteaz\u0103 pe clien\u021bi, pute\u021bi crea un sentiment de urgen\u021b\u0103 \u0219i interes pentru produsul sau serviciul dvs.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Instrumente:<\/strong> Eviden\u021biind software-ul \u0219i instrumentele de care au nevoie solopreneurs \u00een 2023, v\u0103 pute\u021bi demonstra cuno\u0219tin\u021bele despre cea mai recent\u0103 tehnologie \u0219i pute\u021bi ajuta clien\u021bii s\u0103 vad\u0103 valoarea ofertelor dvs.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Modalitati:<\/strong> Prezent\u00e2nd exemple din via\u021ba real\u0103 de clien\u021bi care folosesc produsul dvs. \u00een moduri nea\u0219teptate pentru a ob\u021bine rezultate excelente, pute\u021bi eviden\u021bia versatilitatea \u0219i eficacitatea ofertelor dvs.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Lec\u021bii \u00eenv\u0103\u021bate:<\/strong> \u00cemp\u0103rt\u0103\u0219ind lec\u021biile \u00eenv\u0103\u021bate din e\u0219ecurile trecute, v\u0103 pute\u021bi demonstra experien\u021ba \u0219i pute\u021bi ajuta clien\u021bii s\u0103 vad\u0103 valoarea solu\u021biilor dvs.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li><strong>Cum s\u0103:<\/strong> Oferind un videoclip explicativ sau un ghid de configurare, pute\u021bi ajuta la educarea clien\u021bilor despre cum s\u0103 v\u0103 foloseasc\u0103 produsul sau serviciul \u0219i s\u0103 le cre\u0219te\u021bi probabilitatea de a face o achizi\u021bie.<\/li>\n<\/ol>\n\n\n\n<p>Este \u00eentotdeauna important s\u0103 g\u0103se\u0219ti unghiul de copywriting care func\u021bioneaz\u0103 cel mai bine pentru publicul \u021bint\u0103 \u0219i care rezoneaz\u0103 cu el.<\/p>\n\n\n\n<p>Leg\u0103tur\u0103: <a href=\"https:\/\/www.linkedin.com\/posts\/bryan-curley-853238132_copywriting-emailmarketing-activity-7016870857855684608-SD8-\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/posts\/bryan-curley-853238132_copywriting-emailmarketing-activity-7016870857855684608-SD8-\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n<div class=\"gb-container gb-container-79d386d1\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-8b27d37f gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a achizi\u021biona clien\u021bi noi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-f66f26e6 gb-headline-text\">V\u0103 putem ajuta s\u0103 ob\u021bine\u021bi trafic valid \u0219i s\u0103 converti\u021bi acest trafic \u00een clien\u021bi. S\u0103 discut\u0103m \u0219i s\u0103 vedem ce putem face pentru tine.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-581a3f93\">\n\n<a class=\"gb-button gb-button-8dc340df gb-button-text vt-contact vt-track-click\" href=\"#\">S\u0103 vedem cum putem ajuta<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pune\u021bi cititorii pe primul loc: un principiu fundamental de redactare de Jimmy Kim<\/h2>\n\n\n\n<p>C\u00e2nd crea\u021bi con\u021binut \u00een scopuri de marketing \u0219i publicitate, este esen\u021bial s\u0103 men\u021bine\u021bi cititorul \u00een prim-planul min\u021bii. Pun\u00e2nd cititorul pe primul loc, pute\u021bi crea con\u021binut care este atr\u0103g\u0103tor \u0219i relevant pentru acesta, care, la r\u00e2ndul s\u0103u, poate ajuta la cre\u0219terea \u0219anselor ca ace\u0219tia s\u0103 ia m\u0103suri.<\/p>\n\n\n\n<p>Conform <strong><a href=\"https:\/\/www.linkedin.com\/in\/jkimsendlane\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jimmy Kim<\/a><\/strong>, CEO \u0219i co-fondator al Sendlane, o regul\u0103 cardinal\u0103 \u00een copywriting este s\u0103 acorde \u00eentotdeauna prioritate cititorului.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/a-fundamental-copywriting-principle-683x1024.png\" alt=\"\" class=\"wp-image-18738\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/a-fundamental-copywriting-principle-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/a-fundamental-copywriting-principle-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/a-fundamental-copywriting-principle-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/a-fundamental-copywriting-principle-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/a-fundamental-copywriting-principle.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>O regul\u0103 simpl\u0103 de redactare:<\/strong><\/p>\n\n\n\n<p><em>Concentra\u021bi-v\u0103 pe cititor, nu pe produs.<\/em><\/p>\n\n\n\n<p><strong>\u00cen loc s\u0103 spui: <\/strong>\u201eNoile noastre aparate de ras sunt cu 35% mai ascu\u021bite.\u201d<\/p>\n\n\n\n<p><strong>Spune: <\/strong>\u201eOb\u021bine\u021bi f\u0103r\u0103 efort un b\u0103rbierit mai fin cu lamele noastre nou \u00eembun\u0103t\u0103\u021bite \u0219i mai ascu\u021bite.\u201d<\/p>\n\n\n\n<p>\u00cencadra\u021bi copia \u00eentr-un mod care eviden\u021biaz\u0103 beneficiile pentru cititor, nu doar caracteristicile produsului.<\/p>\n\n\n\n<p>Leg\u0103tur\u0103: <a href=\"https:\/\/www.linkedin.com\/posts\/jkimsendlane_always-put-your-reader-first-great-reminder-activity-7023385539236032512-JAtD\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/posts\/jkimsendlane_always-put-your-reader-first-great-reminder-activity-7023385539236032512-JAtD\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">5 cele mai bune cadre de redactare de Philip R.<\/h2>\n\n\n\n<p>Copywriting-ul este un aspect esen\u021bial al marketingului \u0219i al reclamei, deoarece ajut\u0103 companiile s\u0103-\u0219i comunice mesajele \u00een mod eficient publicului \u021bint\u0103. Este esen\u021bial s\u0103 ave\u021bi un mesaj clar \u0219i concis care s\u0103-l conving\u0103 pe cititor s\u0103 \u00eentreprind\u0103 ac\u021biunea dorit\u0103. Cu toate acestea, a g\u0103si cuvintele \u0219i formularea potrivite poate fi o provocare, mai ales atunci c\u00e2nd lucra\u021bi la un termen limit\u0103 str\u00e2ns.<\/p>\n\n\n\n<p>Pentru a face procesul de copywriting mai u\u0219or de gestionat \u0219i mai eficient, au fost dezvoltate mai multe cadre care pot ghida copywriterii \u00een crearea de mesaje conving\u0103toare.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/thephilrivers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Filip R.<\/a><\/strong>, un agent de marketing prin e-mail, a prezentat \u00eentr-o postare cele mai bune 5 cadre de copywriting care v\u0103 pot ajuta s\u0103 crea\u021bi con\u021binut eficient \u0219i de impact. De la cadre care se concentreaz\u0103 pe crearea unui mesaj clar la cele care v\u0103 ajut\u0103 s\u0103 crea\u021bi titluri persuasive.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/best-copywriting-frameworks-683x1024.png\" alt=\"\" class=\"wp-image-18739\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/best-copywriting-frameworks-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/best-copywriting-frameworks-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/best-copywriting-frameworks-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/best-copywriting-frameworks-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/best-copywriting-frameworks.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>Indiferent dac\u0103 sunte\u021bi un copywriter experimentat sau abia la \u00eenceput, aceste cadre v\u0103 pot servi drept ghid util \u00een c\u0103l\u0103toria dvs. de copywriting.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>&nbsp;PASTOR \u2013 Problem\u0103, amplificare, poveste, m\u0103rturii, ofert\u0103, r\u0103spuns.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Frame-ul PASTOR este un cadru de copywriting popular care se concentreaz\u0103 pe urm\u0103toarele elemente cheie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem\u0103:<\/strong> \u00cencepe\u021bi prin a identifica problema cu care se confrunt\u0103 publicul \u021bint\u0103.<\/li>\n\n\n\n<li><strong>Amplifica: <\/strong>Eviden\u021bia\u021bi punctele dureroase ale problemei \u0219i amplifica\u021bi frustrarea cititorului.<\/li>\n\n\n\n<li><strong>Poveste: <\/strong>Spune\u021bi o poveste la care publicul \u021bint\u0103 se poate raporta, eviden\u021biind problema \u0219i modul \u00een care aceasta a afectat oamenii.<\/li>\n\n\n\n<li><strong>Marturii: <\/strong>Distribui\u021bi m\u0103rturii din via\u021ba real\u0103 de la clien\u021bi mul\u021bumi\u021bi care au dep\u0103\u0219it aceea\u0219i problem\u0103.<\/li>\n\n\n\n<li><strong>Oferi: <\/strong>Oferi\u021bi o solu\u021bie la problem\u0103, subliniind beneficiile \u0219i caracteristicile unice ale produsului sau serviciului dvs.<\/li>\n\n\n\n<li><strong>Raspuns: <\/strong>\u00cencurajeaz\u0103 cititorul s\u0103 ia m\u0103suri f\u0103c\u00e2nd o ofert\u0103 irezistibil\u0103.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>&nbsp;AIDA \u2013 Aten\u021bie, interes, dorin\u021b\u0103, ac\u021biune.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Cadrul AIDA se concentreaz\u0103 pe captarea aten\u021biei cititorului, trezirea interesului acestuia \u0219i crearea dorin\u021bei pentru produsul sau serviciul dvs., cu scopul final de a conduce la ac\u021biune. Cadrul este \u00eemp\u0103r\u021bit \u00een patru elemente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aten\u0163ie: <\/strong>\u00cencepe\u021bi prin a atrage aten\u021bia cititorului cu un titlu \u00eendr\u0103zne\u021b sau cu o declara\u021bie de deschidere care atrage aten\u021bia.<\/li>\n\n\n\n<li><strong>Interes: <\/strong>Men\u021bine interesul cititorului eviden\u021biind beneficiile \u0219i caracteristicile unice ale produsului sau serviciului t\u0103u.<\/li>\n\n\n\n<li><strong>Dorin\u021b\u0103: <\/strong>Crea\u021bi o dorin\u021b\u0103 pentru produsul sau serviciul dvs. eviden\u021biind rezultatele pozitive pe care le poate oferi.<\/li>\n\n\n\n<li><strong>Ac\u021biune:<\/strong> \u00cencuraja\u021bi cititorul s\u0103 ia m\u0103suri prin \u00eendemnul clar la ac\u021biune.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>&nbsp;BAB \u2013 \u00cenainte, dup\u0103, pod.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Cadrul BAB se concentreaz\u0103 pe crearea unei nara\u021biuni care eviden\u021biaz\u0103 problema cu care se confrunt\u0103 cititorul, prezent\u00e2nd schimb\u0103rile pozitive pe care produsul sau serviciul dvs. le poate aduce \u0219i f\u0103c\u00e2nd o leg\u0103tur\u0103 clar\u0103 \u00eentre cele dou\u0103. Cadrul este \u00eemp\u0103r\u021bit \u00een trei elemente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inainte de:<\/strong> \u00cencepe\u021bi prin a eviden\u021bia problema cu care se confrunt\u0103 cititorul \u0219i rezultatele negative pe care le \u00eent\u00e2mpin\u0103.<\/li>\n\n\n\n<li><strong>Dup\u0103:<\/strong> Prezenta\u021bi rezultatele pozitive la care cititorul se poate a\u0219tepta dup\u0103 ce v\u0103 folose\u0219te produsul sau serviciul.<\/li>\n\n\n\n<li><strong>Pod: <\/strong>Face\u021bi o leg\u0103tur\u0103 clar\u0103 \u00eentre problem\u0103 \u0219i solu\u021bie, subliniind modul \u00een care produsul sau serviciul dvs. poate ajuta cititorul s\u0103 dep\u0103\u0219easc\u0103 problema.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>&nbsp;PPPP \u2013 Imagineaz\u0103, promite, dovede\u0219te, \u00eempinge.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Cadrul PPP este folosit pentru a convinge cititorii, ar\u0103t\u00e2ndu-le c\u00e2t de fiabil\u0103 este o afacere, ar\u0103t\u00e2nd imagini atr\u0103g\u0103toare, promisiuni interesante, dovezi de la utilizatori anteriori sau clien\u021bi actuali \u0219i cel mai bun argument pentru a-i convinge.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Imagine: <\/strong>Include\u021bi imagini precum infografice, imagini de produse\/servicii \u0219i fotografii de \u00eenalt\u0103 calitate care au leg\u0103tur\u0103 cu textele dvs.<\/li>\n\n\n\n<li><strong>Promisiune: <\/strong>Oferi\u021bi o promisiune c\u0103 cititorii nu vor putea rezista cu o campanie de ofert\u0103 unic\u0103.<\/li>\n\n\n\n<li><strong>Dovedi:<\/strong> Aduna\u021bi toate feedback-urile de la al\u021bi clien\u021bi care \u00eei pot face pe cititori s\u0103 aib\u0103 \u00eencredere \u00een calitatea produselor\/serviciului oferit acestora<\/li>\n\n\n\n<li><strong>Ap\u0103sa\u0163i: <\/strong>Crea\u021bi cel mai persuasiv pitch \u00een c\u00e2teva r\u00e2nduri.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>&nbsp;SSS \u2013 Star, solu\u021bie de poveste.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Cadrul SSS se concentreaz\u0103 pe eviden\u021bierea unei probleme care este prezentat\u0103 de o poveste pentru a promova solu\u021bia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stea: <\/strong>\u00cencepe\u021bi prin a prezenta cititorului personajul principal al pove\u0219tii dvs., care poate fi un client sau orice personaj fictiv.<\/li>\n\n\n\n<li><strong>Poveste: <\/strong>Spune\u021bi o poveste care s\u0103 indice problema principal\u0103 a personajului dvs. principal<\/li>\n\n\n\n<li><strong>Solu\u0163ie:<\/strong> Eviden\u021bia\u021bi solu\u021bia pe care o pute\u021bi oferi problemei.<\/li>\n<\/ul>\n\n\n\n<p>Temele de rulare dintre ele includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spunand povesti<\/li>\n\n\n\n<li>Rezolvarea problemelor<\/li>\n\n\n\n<li>Atrage aten\u021bia<\/li>\n\n\n\n<li>Demonstr\u00e2ndu-\u021bi solu\u021bia<\/li>\n<\/ul>\n\n\n\n<p>C\u00e2nd ave\u021bi \u00eendoieli, utiliza\u021bi unul dintre acestea.<\/p>\n\n\n\n<p>Leg\u0103tur\u0103: <a href=\"https:\/\/www.linkedin.com\/posts\/thephilrivers_best-copywriting-frameworks-1-pastor-activity-7026215087153508353-VPoV\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/posts\/thephilrivers_best-copywriting-frameworks-1-pastor-activity-7026215087153508353-VPoV\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Ghid de redactare pentru e-mailuri de Chase Dimond<\/h2>\n\n\n\n<p>Un e-mail bine scris poate atrage aten\u021bia publicului \u021bint\u0103, poate genera \u00eencredere \u0219i \u00eel poate \u00eencuraja s\u0103 ia m\u0103suri. De aceea, copywriting-ul este un aspect esen\u021bial al cre\u0103rii unui e-mail. Pe de alt\u0103 parte, e-mailurile scrise prost pot deteriora reputa\u021bia m\u0103rcii dvs. \u0219i nu pot oferi rezultatele dorite.&nbsp;<\/p>\n\n\n\n<p>Un ghid de copywriting sau o foaie de cheat pentru e-mailuri este conceput pentru a v\u0103 ajuta s\u0103 crea\u021bi e-mailuri conving\u0103toare \u0219i eficiente, care genereaz\u0103 implicare, conversie \u0219i venituri.&nbsp;<\/p>\n\n\n\n<p>Urm\u0103toarea este o foaie de cheat pentru a determina tipurile de e-mailuri pe care marca dvs. ar trebui s\u0103 le trimit\u0103 pe baza veniturilor sale anuale, \u00een conformitate cu <a href=\"https:\/\/www.linkedin.com\/in\/chasedimond\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chase Dimond<\/a>, un agent de marketing prin e-mail de top. Urm\u00e2nd cele mai bune practici \u0219i sfaturi prezentate, v\u0103 pute\u021bi asigura c\u0103 e-mailurile sunt captivante \u0219i au impact, ajut\u00e2ndu-v\u0103 s\u0103 v\u0103 atinge\u021bi obiectivele de marketing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/copywriting-guide-for-emails-683x1024.png\" alt=\"\" class=\"wp-image-18741\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/copywriting-guide-for-emails-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/copywriting-guide-for-emails-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/copywriting-guide-for-emails-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/copywriting-guide-for-emails-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/copywriting-guide-for-emails.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Venituri anuale mai mici de $100.000<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/ro\/tag\/automation-flows\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/automation-flows\/\" rel=\"noreferrer noopener\">Stabili\u021bi urm\u0103toarele fluxuri de baz\u0103:<\/a>\n<ul class=\"wp-block-list\">\n<li>3 e-mailuri seriale de bun venit<\/li>\n\n\n\n<li>2 e-mailuri de plat\u0103 abandonate<\/li>\n\n\n\n<li>Client Mul\u021bumesc Flux<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Trimite\u021bi 1 campanie pe s\u0103pt\u0103m\u00e2n\u0103<\/li>\n\n\n\n<li>Concentreaz\u0103-te pe elementele de baz\u0103, nu este nevoie s\u0103 devii prea elegant<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Venituri anuale \u00eentre $100.000 \u0219i $500.000<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/ro\/what-emails-to-include-in-welcome-series\/\" data-type=\"post\" data-id=\"16619\">Stabili\u021bi fluxurile de baz\u0103<\/a><\/li>\n\n\n\n<li>Stabili\u021bi fluxul de c\u0103rucioare abandonate<\/li>\n\n\n\n<li>Stabili\u021bi fluxul de abandon de navigare<\/li>\n\n\n\n<li>Trimite\u021bi cel pu\u021bin 2-3 campanii pe s\u0103pt\u0103m\u00e2n\u0103<\/li>\n\n\n\n<li>Stabili\u021bi elementele fundamentale<\/li>\n<\/ul>\n\n\n\n<p><strong>Venituri anuale \u00eentre $500.000 \u0219i $5.000.000<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stabili\u021bi fluxul de recuperare a clien\u021bilor<\/li>\n\n\n\n<li>Stabili\u021bi fluxul seriei de rupere<\/li>\n\n\n\n<li>Trimite\u021bi cel pu\u021bin 3-4 campanii pe s\u0103pt\u0103m\u00e2n\u0103<\/li>\n\n\n\n<li>Considera <a href=\"https:\/\/vibetrace.com\/ro\/marketing-e-mail-automatizat\/\" data-type=\"page\" data-id=\"14271\">angajarea unei agen\u021bii de email marketing<\/a><\/li>\n\n\n\n<li>Este timpul s\u0103 v\u0103 extinde\u021bi eforturile<\/li>\n<\/ul>\n\n\n\n<p><strong>Venituri anuale peste $5.000.000<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Asigura\u021bi-v\u0103 c\u0103 toate set\u0103rile anterioare sunt stabilite \u0219i testate<\/li>\n\n\n\n<li>Stabili\u021bi fluxuri de v\u00e2nzare \u00eencruci\u0219at\u0103 \u0219i upsell<\/li>\n\n\n\n<li>Trimite\u021bi cel pu\u021bin 4 campanii pe s\u0103pt\u0103m\u00e2n\u0103<\/li>\n\n\n\n<li>Lua\u021bi \u00een considerare angajarea unei agen\u021bii de marketing prin e-mail sau a unui consultant<\/li>\n\n\n\n<li>Scopul s\u0103 c\u00e2\u0219tige cel pu\u021bin $1 milion pe an prin marketing prin e-mail.<\/li>\n<\/ul>\n\n\n\n<p>Leg\u0103tur\u0103: <a href=\"https:\/\/www.linkedin.com\/posts\/chasedimond_emails-to-send-based-on-your-revenue-ugcPost-7026253500661567489-ylEi\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/posts\/chasedimond_emails-to-send-based-on-your-revenue-ugcPost-7026253500661567489-ylEi\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficiile scrierii de e-mailuri de succes<\/h2>\n\n\n\n<p>O postare scris\u0103 de <a href=\"https:\/\/www.linkedin.com\/in\/kashyapsrishti\/\" target=\"_blank\" rel=\"noreferrer noopener\">Srishti Kashyap<\/a>, un dezvoltator Java, eviden\u021biaz\u0103 importan\u021ba e-mailului ca mijloc de comunicare. Ea explic\u0103 c\u0103 e-mailurile au multe avantaje fa\u021b\u0103 de coresponden\u021ba tradi\u021bional\u0103, deoarece pot include o varietate de text, documente \u0219i con\u021binut multimedia, cum ar fi fotografii \u0219i videoclipuri.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/benefits-of-writing-successful-emails-1-683x1024.png\" alt=\"\" class=\"wp-image-18742\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/benefits-of-writing-successful-emails-1-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/benefits-of-writing-successful-emails-1-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/benefits-of-writing-successful-emails-1-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/benefits-of-writing-successful-emails-1-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/benefits-of-writing-successful-emails-1.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>Postarea subliniaz\u0103 \u0219i mai mult beneficiile scrierii de e-mailuri de succes, inclusiv:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>capacitatea de a \u00eembun\u0103t\u0103\u021bi reputa\u021bia afacerii,&nbsp;<\/li>\n\n\n\n<li>comunica eficient ideile&nbsp;<\/li>\n\n\n\n<li>\u0219i s\u0103 ofere coresponden\u021b\u0103 valoroas\u0103 celor care au nevoie de sfaturi sau contribu\u021bii.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u00cen general, acest articol arunc\u0103 o lumin\u0103 asupra rolului crucial pe care e-mailurile \u00eel joac\u0103 \u00een lumea rapid\u0103 \u0219i interconectat\u0103 de ast\u0103zi.<\/p>\n\n\n\n<p>Leg\u0103tur\u0103: <a href=\"https:\/\/www.linkedin.com\/posts\/kashyapsrishti_email-writing-tips-for-beginners-ugcPost-7027879885721219073-c-Lh?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/posts\/kashyapsrishti_email-writing-tips-for-beginners-ugcPost-7027879885721219073-c-Lh?utm_source=share&amp;utm_medium=member_deskto<\/a><\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Cuvintele sunt extrem de puternice, mai ales \u00een marketing. Copywriting, un aspect crucial al reclamei \u0219i promo\u021biilor,... <a title=\"5 lucruri pe care trebuie s\u0103 le \u00eenve\u021bi despre copywriting\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/5-lucruri-de-care-trebuie-pentru-a-invata-despre-copywriting\/\" aria-label=\"Cite\u0219te mai multe despre 5 lucruri pe care trebuie s\u0103 le \u00eenve\u021bi despre copywriting\"> <\/a><\/p>","protected":false},"author":8,"featured_media":20375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[112,109],"class_list":["post-18681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation-digest","tag-email-copywriting","tag-linkedin","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=18681"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/20375"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=18681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=18681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=18681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}