{"id":1838,"date":"2014-04-22T04:47:06","date_gmt":"2014-04-22T04:47:06","guid":{"rendered":"http:\/\/devant.ro\/wp\/recover-lost-sales-from-abandoned-carts"},"modified":"2023-01-23T09:45:53","modified_gmt":"2023-01-23T09:45:53","slug":"recover-lost-sales-from-abandoned-carts","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/recupera-vanzarile-pierdute-din-carucioare-abandonate\/","title":{"rendered":"Recupera\u021bi v\u00e2nz\u0103rile pierdute din c\u0103rucioarele abandonate"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Un num\u0103r uimitor de aproximativ <strong>60% de c\u0103ru\u021be sunt abandonate<\/strong>. Imagineaz\u0103-\u021bi toate acele v\u00e2nz\u0103ri \u00een buzunar chiar acum! Sper\u0103m c\u0103 trimite\u021bi e-mailuri de abandonare a co\u0219ului pentru a recupera v\u00e2nz\u0103rile. Dac\u0103 nu sunte\u021bi, citi\u021bi rezumatul nostru s\u0103pt\u0103m\u00e2nal&nbsp;<a title=\"Link-uri pentru abandonarea co\u0219ului \u2013 [post s\u0103pt\u0103m\u00e2nal]\" href=\"http:\/\/vibetrace.com\/ro\/wp\/blog\/cart-abandonment-links-weekly-post.html\/\">Aici<\/a>. \u0218tim c\u0103 nu este posibil s\u0103-i convingem pe to\u021bi cei care au abandonat c\u0103ruciorul s\u0103 termine achizi\u021bia. Dar efortul de a<strong> \u00eencerca\u021bi s\u0103 recupera\u021bi c\u0103rucioare c\u00e2t mai multe<\/strong> cu siguranta merita. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p> Vibetrace a analizat aproximativ 100 de magazine online pentru a verifica abandonul co\u0219ului. \u00cen timp ce 77% nu face totul, am derivat din restul caracteristicilor esen\u021biale ale a ceea ce consider\u0103m e-mailuri excep\u021bionale ale c\u0103rucioarelor abandonate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este o campanie de e-mail pentru abandonul co\u0219ului?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"851\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/04\/abandoned-cart-email.png\" alt=\"\" class=\"wp-image-12149\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/04\/abandoned-cart-email.png 900w, https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/04\/abandoned-cart-email-300x284.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/04\/abandoned-cart-email-768x726.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p>E-mailurile cu co\u0219ul abandonat sunt trimise clien\u021bilor care au ad\u0103ugat produse \u00een co\u0219, dar nu au reu\u0219it s\u0103 verifice. Este mult mai u\u0219or (\u0219i mai ieftin) <strong>pentru a recupera v\u00e2nz\u0103rile pierdute dec\u00e2t pentru a g\u0103si noi clien\u021bi<\/strong>. Exist\u0103 o \u00eentoarcere de cel pu\u021bin 6 ori pentru abandonarea co\u0219ului, cu doar c\u00e2teva ore de integrare tehnic\u0103. <\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">De ce cump\u0103r\u0103torii abandoneaz\u0103 c\u0103ruciorul<\/h2>\n\n\n\n<p>De\u0219i exist\u0103 multe motive pentru a l\u0103sa co\u0219ul de cump\u0103r\u0103turi online f\u0103r\u0103 achizi\u021bie, principalul sunt costurile nea\u0219teptate care apar \u00een timpul pl\u0103\u021bii. Marele avantaj al cump\u0103r\u0103turilor online, c\u0103utarea u\u0219oar\u0103 pentru pre\u021bul mai mic, se g\u0103se\u0219te \u0219i ca motiv de abandon. Pentru un raport complet cu privire la motivele abandon\u0103rii co\u0219ului de cump\u0103r\u0103turi, <a href=\"http:\/\/www.statista.com\/statistics\/232285\/reasons-for-online-shopping-cart-abandonment\/\" target=\"_blank\" rel=\"noopener\">click aici<\/a>&nbsp;(fereastr\u0103 nou\u0103).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Top 5 motive pentru a p\u0103r\u0103si c\u0103rucioarele (\u0219i cum s\u0103 lup\u021bi):<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>costuri nea\u0219teptate la finalizarea comenzii (de exemplu, costuri de livrare)<\/li>\n\n\n\n<li>doar r\u0103sfoind (aceia o folosesc ca pe o list\u0103 de dorin\u021be pentru a verifica mai t\u00e2rziu)<\/li>\n\n\n\n<li>am g\u0103sit un pre\u021b mai bun \u00een alt\u0103 parte (nimic de-a face cu asta...)<\/li>\n\n\n\n<li>pre\u021b general prea scump (utilizatorul nu este preg\u0103tit s\u0103 cumpere, poate pute\u021bi oferi ni\u0219te reduceri)<\/li>\n\n\n\n<li>navigarea pe site este prea complicat\u0103 (\u00eembun\u0103t\u0103\u021bi\u021bi-v\u0103 UX)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Reconstrui\u021bi-le c\u0103ruciorul dac\u0103 se deschid de pe alt dispozitiv<\/h2>\n\n\n\n<p>Oamenii navigheaz\u0103 pe site-uri de la serviciu sau de acas\u0103. \u00cen ultimii doi ani, mobilul este o surs\u0103 excelent\u0103 de trafic pentru site-urile de comer\u021b electronic. Dac\u0103 trimite\u021bi deja e-mailuri de recuperare, nu uita\u021bi despre asta <a title=\"Tendin\u021be \u00een marketingul e-commerce pentru 2014\" href=\"http:\/\/vibetrace.com\/ro\/wp\/blog\/trends-ecommerce-marketing-2014.html\/\" target=\"_blank\" rel=\"noopener\">50% de utilizatori citesc e-mailuri de pe mobil<\/a>. Exist\u0103 o mare \u0219ans\u0103 s\u0103 face\u021bi clic \u00een interiorul acelui e-mail pentru a finaliza achizi\u021bia. Magazinul dvs. este optimizat pentru mobil? Nu numai optimizare, dar <strong>reconstruind co\u0219ul chiar din interiorul e-mailului<\/strong> este foarte important pentru recuperare. Te bazezi doar pe cookie-uri, iar utilizatorul face clic pe alt dispozitiv, cel mai probabil vei pierde o v\u00e2nzare. Exist\u0103 dou\u0103 op\u021biuni aici. \u00cel recomand\u0103m pe al doilea.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>toate produsele din co\u0219 sunt construite \u00een link-ul de e-mail (de asemenea, cantitatea, dimensiunea \u0219i orice altceva)<\/li>\n\n\n\n<li>un num\u0103r de identificare a co\u0219ului este trimis din e-mail, astfel \u00eenc\u00e2t ultima versiune a co\u0219ului este recreat\u0103 (mult mai u\u0219or)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">O copie excelent\u0103 se transform\u0103 \u00een rezultate excelente (inclusiv imagini)<\/h2>\n\n\n\n<p>Aceste e-mailuri func\u021bioneaz\u0103 oricum. Dar, cu o strategie excelent\u0103 de copiere, suntem siguri c\u0103 pute\u021bi cre\u0219te valorile e-mailurilor trimise \u0219i pute\u021bi recupera \u0219i mai multe v\u00e2nz\u0103ri pierdute. Care sunt ingredientele pentru un e-mail bun de retargeting? Un subiect care atrage aten\u021bia, un e-mail receptiv, un \u00eendemn clar la ac\u021biune \u0219i o copie excelent\u0103 sunt toate importante.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>utiliza\u021bi personalizarea folosind detaliile clientului<\/li>\n\n\n\n<li>articole de referin\u021b\u0103 care au fost abandonate. Include\u021bi imagini, titlu \u0219i pre\u021b \u00een e-mail<\/li>\n\n\n\n<li>include articole similare ca recomand\u0103ri. Este posibil s\u0103 vinde\u021bi un produs care nu a fost luat \u00een considerare anterior.<\/li>\n\n\n\n<li>&nbsp;afi\u0219eaz\u0103 mesaje clare \u0219i elemente de \u00eencredere. Acest lucru \u00eei face pe utilizatori s\u0103 fac\u0103 clic<\/li>\n\n\n\n<li>au un apel mare \u0219i clar la ac\u021biune<\/li>\n\n\n\n<li>include toate costurile asociate v\u00e2nz\u0103rilor: livrare, retur, garan\u021bie<\/li>\n\n\n\n<li>\u00eencerca\u021bi stimulente precum reduceri \u0219i vouchere<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"654\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/04\/boohoo_benchamarking-blog-full.jpg\" alt=\"\" class=\"wp-image-12152\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/04\/boohoo_benchamarking-blog-full.jpg 615w, https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/04\/boohoo_benchamarking-blog-full-282x300.jpg 282w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/figure>\n<\/div>\n\n\n<p>De asemenea, g\u00e2ndi\u021bi-v\u0103 la aceste e-mailuri de recuperare a co\u0219ului ca la o oportunitate de comunicare de marketing. Unul dintre motivele abandonului co\u0219ului este c\u0103 pre\u021bul final este mai mare dec\u00e2t se a\u0219tepta. Pentru a sprijini \u00eenchiderea v\u00e2nz\u0103rii, <strong>reducerile \u0219i voucherele sunt modalit\u0103\u021bi bune de a motiva utilizatorii<\/strong>. <strong>Not\u0103:&nbsp;<\/strong>Nu ad\u0103uga\u021bi reducerea imediat, de la primul email trimis. De obicei este recomandat <strong>pentru a o ad\u0103uga \u00een ultimul<\/strong>, astfel \u00eenc\u00e2t utilizatorii s\u0103 nu se obi\u0219nuiasc\u0103 cu reducerile tale \u0219i s\u0103 lase \u0219i mai multe co\u0219uri abandonate. Iat\u0103 un exemplu excelent de e-mail Boohoo pentru a rec\u00e2\u0219tiga c\u0103rucioarele pierdute \u0219i cump\u0103r\u0103turile: <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;Strategie pentru mai multe e-mailuri de retargeting<\/h2>\n\n\n\n<p>De\u0219i nu exist\u0103 o abordare \u201eunic\u0103 pentru toate\u201d, cele mai bune strategii pentru a recupera co\u0219urile pierdute este trimiterea unei serii de e-mailuri.<\/p>\n\n\n\n<p>E-mailurile de abandonare a co\u0219ului sunt numite \u0219i e-mailuri de redirec\u021bionare, pe baza declan\u0219atorului \u201eabandon\u201d. Consider\u0103m o abordare bun\u0103 de trei e-mailuri trimise \u00een c\u00e2teva zile.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>#1 E-mail \u2013<strong> Trimis imediat<\/strong>, dup\u0103 1 or\u0103 (Rata de conversie ~ 9%)<\/li>\n\n\n\n<li>#2 E-mail \u2013 <strong>Trimis la 4-6 ore dup\u0103 primul<\/strong>&nbsp;(Rata de conversie \u2013 7%)<\/li>\n\n\n\n<li>#3 E-mail \u2013 <strong>Trimis dup\u0103 dou\u0103 zile<\/strong> (Rata de conversie 2-3%)<\/li>\n<\/ol>\n\n\n\n<p>Ar trebui s\u0103 considera\u021bi intervalele mai mari, \u00een func\u021bie de ceea ce vinde\u021bi. Cu c\u00e2t decizia de cump\u0103rare este mai lung\u0103, cu at\u00e2t intervalele sunt mai lungi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cen concluzie, ar trebui s\u0103 face\u021bi urm\u0103toarele pentru a recupera achizi\u021biile pierdute:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crea\u021bi <strong>campanie de recuperare a co\u0219urilor pierdute<\/strong>. Consulta\u021bi-ne <a title=\"Automatizare de marketing prin e-mail\" href=\"http:\/\/vibetrace.com\/ro\/wp\/email-marketing-automation\/\">e-mailuri declan\u0219ate<\/a>&nbsp;solu\u021bie pentru a vedea cum po\u021bi \u00eencepe.<\/li>\n\n\n\n<li>\u00cempinge\u021bi utilizatorii s\u0103 <strong>l\u0103sa\u021bi-le adresele de e-mail<\/strong> de la prima vizit\u0103 pe site. Acesta este singurul mod de a le redirec\u021biona mai t\u00e2rziu.<\/li>\n<\/ol>\n\n\n\n<p>Cele dou\u0103 sunt obligatorii. Dup\u0103 acestea, v\u0103 rug\u0103m s\u0103 lua\u021bi \u00een considerare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Folose\u0219te o&nbsp;<strong>linia de subiect clar\u0103 a e-mailului<\/strong>. Cre\u0219te\u021bi \u0219ansa de a citi e-mailul inform\u00e2nd clien\u021bii de ce sunt viza\u021bi.<\/li>\n\n\n\n<li><strong>Fii personal.<\/strong>&nbsp;Utiliza\u021bi detaliile clientului pentru personalizare.<\/li>\n\n\n\n<li>\u00cendemnul principal la ac\u021biune ar trebui s\u0103 fie un link care duce la co\u0219.<\/li>\n\n\n\n<li>Include\u021bi produsele r\u0103mase \u00een co\u0219 \u00een interiorul e-mailului.<\/li>\n\n\n\n<li>Merita&nbsp;<strong>ad\u0103ug\u00e2nd deficit la e-mail<\/strong>&nbsp;prin dezv\u0103luirea c\u00e2te dintre articole au r\u0103mas \u00een stoc.<\/li>\n\n\n\n<li>Atrage\u021bi aten\u021bia asupra site-ului dvs&nbsp;<strong>politica excelenta de returnare<\/strong>.<\/li>\n\n\n\n<li>Afla\u021bi care este motivul principal al abandonului \u0219i \u00eencerca\u021bi s\u0103 \u00eel combate\u021bi folosind o <strong>reducere exclusiv\u0103.<\/strong><\/li>\n\n\n\n<li>Include&nbsp;<strong>marturiile clientilor <\/strong>\u00een interiorul e-mailului<\/li>\n\n\n\n<li>Recomanda\u021bi produse similare celor abandonate \u00een e-mail.<\/li>\n<\/ul>\n\n\n\n<p>\u021ai-a ratat ceva? Spune-ne ce crezi \u00een comentariile de mai jos. De asemenea, verifica\u021bi<a href=\"http:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\"> aceste peste 20 de statistici<\/a>\u00a0pentru a vedea c\u00e2t de multe co\u0219uri se pierd. <\/p>","protected":false},"excerpt":{"rendered":"<p>Un num\u0103r uimitor de aproximativ 60% de c\u0103ru\u021be sunt abandonate. Imagina\u021bi-v\u0103 toate acele v\u00e2nz\u0103ri \u00een... <a title=\"Recupera\u021bi v\u00e2nz\u0103rile pierdute din c\u0103rucioarele abandonate\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/recupera-vanzarile-pierdute-din-carucioare-abandonate\/\" aria-label=\"Cite\u0219te mai multe despre Recupera v\u00e2nz\u0103rile pierdute din c\u0103rucioarele abandonate\"> <\/a><\/p>","protected":false},"author":9,"featured_media":17877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[67],"class_list":["post-1838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-abandoned-carts","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/1838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=1838"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/1838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/17877"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=1838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=1838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=1838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}