{"id":1834,"date":"2014-03-27T09:06:28","date_gmt":"2014-03-27T09:06:28","guid":{"rendered":"http:\/\/devant.ro\/wp\/email-marketing-conversion-rate-gets-a-boost-with-customer-segmentation"},"modified":"2023-04-21T12:56:47","modified_gmt":"2023-04-21T12:56:47","slug":"email-marketing-conversion-rate-gets-a-boost-with-customer-segmentation","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/rata-de-conversie-e-mail-marketing-obtine-un-a-imbunatatire-cu-segmentarea-client\/","title":{"rendered":"Rata de conversie din Email Marketing prime\u0219te un impuls odat\u0103 cu segmentarea clien\u021bilor"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00cen post\u0103rile noastre anterioare de pe blog, am vorbit despre cum po\u021bi fi un comerciant de comer\u021b electronic de succes utiliz\u00e2nd <a title=\"7 pa\u0219i pentru a ob\u021bine succesul marketingului prin e-mail \u00een comer\u021bul electronic\" href=\"http:\/\/vibetrace.com\/ro\/wp\/blog\/7-steps-achieving-email-marketing-success-ecommerce.html\/\">marketing prin e-mail<\/a>. <\/p>\n\n\n\n<p>Pentru a atinge acest obiectiv, \u00ee\u021bi recomand\u0103m s\u0103 aloci ceva timp pentru segmentarea publicului \u021bint\u0103.<\/p>\n\n\n\n<p>Desigur, segmentarea clien\u021bilor este important\u0103 \u00een fiecare afacere. <\/p>\n\n\n\n<p>Dar \u00een comer\u021bul electronic ave\u021bi mult mai multe instrumente pentru segmentarea destinatarilor de e-mail, care v\u0103 vor ajuta s\u0103 ob\u021bine\u021bi <strong>Rate de deschidere a e-mailurilor cu 30% mai mari<\/strong> \u0219i <strong>Rate de clic cu 50% mai mari<\/strong>. Cu c\u00e2t estima\u021bi c\u0103 vor fi v\u00e2nz\u0103rile dvs. mai mari?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Segmentarea bazei de date de e-mail poate dura ceva timp la \u00eenceput, dar merit\u0103 cu adev\u0103rat efortul. Suntem aici pentru a v\u0103 oferi un punct de plecare prin sugestie <strong>7 criterii de segmentare a clien\u021bilor<\/strong> pentru \u00eembun\u0103t\u0103\u021birea rentabilit\u0103\u021bii investi\u021biei prin e-mail marketing.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">1. Data ultimei achizi\u021bii<\/h2>\n\n\n\n<p><b>De exemplu\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crea\u021bi o categorie de utilizatori care nu au finalizat nicio achizi\u021bie \u00een ultima lun\u0103<\/li>\n\n\n\n<li>sau segmenteaz\u0103-\u021bi abona\u021bii de e-mail \u00een 3 categorii: cei care au cump\u0103rat \u00eenainte, dup\u0103 sau exact la o anumit\u0103 dat\u0103 (Black Friday de exemplu)<\/li>\n<\/ul>\n\n\n\n<p><b>De ce?<\/b><\/p>\n\n\n\n<p>Pentru c\u0103 clien\u021bii care nu au achizi\u021bionat nimic pentru o perioad\u0103 mai lung\u0103 de timp s-ar putea s\u0103 fi uitat de tine. Trimite-le un memento prin e-mail cu un cod promo\u021bional! \u00cen marketingul prin email este cunoscut \u0219i acest segment<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Valoarea clientului<\/h2>\n\n\n\n<p><b>De exemplu\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vezi cine esti <a title=\"Segmentarea prin email marketing a clien\u021bilor de top\" href=\"http:\/\/rjmetrics.com\/wp-content\/uploads\/2013\/10\/Infographic-CustomersCreatedEqual2.jpg\" target=\"_blank\" rel=\"noopener\">primii 11 clien\u021bi TP3T<\/a> sunt \u00een func\u021bie de valoarea co\u0219ului sau de suma total\u0103 cheltuit\u0103<\/li>\n\n\n\n<li>sau folosi\u021bi principiul Pareto 20\/80. Aceasta \u00eenseamn\u0103 c\u0103 20% dintre clien\u021bii dvs. genereaz\u0103 80% din veniturile dvs.<\/li>\n<\/ul>\n\n\n\n<p><b>De ce?<\/b><\/p>\n\n\n\n<p>Pentru c\u0103 clien\u021bii t\u0103i de top \u00ee\u021bi aduc la fel de mul\u021bi bani ca majoritatea de jos. Trebuie s\u0103 le trata\u021bi \u00een consecin\u021b\u0103 \u0219i s\u0103 le optimiza\u021bi c\u00e2t mai mult posibil experien\u021ba de cump\u0103r\u0103turi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Loialitate<\/h2>\n\n\n\n<p><b>De exemplu\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ar trebui s\u0103 decide\u021bi singur ce \u00eenseamn\u0103 s\u0103 fii un client fidel, \u00een func\u021bie de specificul afacerii tale de comer\u021b electronic. \u00censeamn\u0103 2 achizi\u021bii pe an? Sau 6? E decizia ta!<\/li>\n\n\n\n<li>Face\u021bi o list\u0103 dinamic\u0103 cu clien\u021bii dvs. pentru prima dat\u0103<\/li>\n<\/ul>\n\n\n\n<p><b>De ce?<\/b><\/p>\n\n\n\n<p>Pentru c\u0103 clien\u021bii fideli merit\u0103, la fel ca \u0219i clien\u021bii t\u0103i de top, un tratament special. Dar, de asemenea, primitorii au nevoie de un alt tip de aten\u021bie special\u0103: strategia dvs. de marketing prin e-mail s-ar putea concentra pe trimiterea mai multor informa\u021bii despre produse, condi\u021bii de cump\u0103rare \u0219i alte informa\u021bii care, sper\u0103m, \u00eei vor transforma \u00een cump\u0103r\u0103tori recuren\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Surse de plumb<\/h2>\n\n\n\n<p><b>De exemplu\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recomand\u0103ri de pe alte site-uri web<\/li>\n\n\n\n<li>propriile tale campanii online<\/li>\n\n\n\n<li>Re\u021belele de socializare: Facebook, Twitter, Linkedin... ce-i spune!<\/li>\n\n\n\n<li>Motoare de c\u0103utare: Google, Yahoo!, Bing etc.<\/li>\n\n\n\n<li>Vizite directe<\/li>\n<\/ul>\n\n\n\n<p><b>De ce?<\/b><\/p>\n\n\n\n<p>Pute\u021bi compara aceste segmente pentru a vedea dac\u0103 exist\u0103 anumite particularit\u0103\u021bi. Ulterior, po\u021bi \u00eencepe s\u0103-\u021bi personalizezi strategia de comunicare, inclusiv email marketing, pentru a avea o prezen\u021b\u0103 mai bun\u0103 pe canalele relevante. Poate c\u0103 trebuie s\u0103 insera\u021bi butoane pentru re\u021belele de socializare \u00een design-urile de e-mail. Sau poate dori\u021bi s\u0103 ave\u021bi un parteneriat cu un alt site web pentru a desf\u0103\u0219ura o campanie de e-mail care vizeaz\u0103 abona\u021bii lor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Tipul dispozitivului<\/h2>\n\n\n\n<p><b>De exemplu\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clien\u021bii dvs. finalizeaz\u0103 achizi\u021biile de pe un computer, o tablet\u0103 sau un smartphone?<\/li>\n\n\n\n<li>Pentru o segmentare mai profund\u0103, v\u0103 pute\u021bi \u00eemp\u0103r\u021bi clien\u021bii \u00een utilizatori iOS, Android sau Windows.<\/li>\n<\/ul>\n\n\n\n<p><b>De ce?<\/b><\/p>\n\n\n\n<p>Pentru c\u0103 trebuie s\u0103 \u00een\u021belege\u021bi care este experien\u021ba de cump\u0103r\u0103turi \u0219i comportamentul clien\u021bilor dvs., de asemenea, atunci c\u00e2nd se uit\u0103 pe un ecran mare \u0219i folosesc un mouse ca atunci c\u00e2nd \u00ee\u0219i folosesc degetul sau un stilou pentru a ap\u0103sa butonul \u201ecump\u0103r\u0103\u201d de pe un afisaj mic. Mai mult, s-ar putea s\u0103 fii interesat \u0219i de marca sau sistemul de operare al dispozitivului. S-ar putea s\u0103 fie nevoie s\u0103 v\u0103 optimiza\u021bi site-ul de comer\u021b electronic \u0219i e-mailurile pentru noua tendin\u021b\u0103 a ecranului tactil. \u0218i poate chiar s\u0103 dezvolte ni\u0219te aplica\u021bii mobile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Activitate prin e-mail<\/h2>\n\n\n\n<p><b>De exemplu\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rata de deschidere a e-mailului<\/li>\n\n\n\n<li>Rata de clic prin e-mail<\/li>\n<\/ul>\n\n\n\n<p><b>De ce?<\/b><\/p>\n\n\n\n<p>Pentru c\u0103 v\u0103 ajut\u0103 s\u0103 \u00eencerca\u021bi abord\u0103ri diferite pentru a implica clien\u021bii care nu se uit\u0103 niciodat\u0103 la e-mailurile dvs. Sau cei care le deschid doar pentru a citi informa\u021biile, dar nu merg niciodat\u0103 mai departe cu un clic. Marketingul prin e-mail este adesea doar \u00eencercare \u0219i eroare. Dar te po\u021bi juca cu subiectul, cu con\u021binutul \u0219i designul e-mailurilor pe care le trimi\u021bi c\u0103tre anumite segmente \u0219i s\u0103 vezi ce strategie \u00ee\u021bi aduce un ecou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Informa\u021bii demografice<\/h2>\n\n\n\n<p><b>De exemplu\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gen<\/li>\n\n\n\n<li>V\u00e2rst\u0103<\/li>\n\n\n\n<li>Sursa de venit<\/li>\n\n\n\n<li>Loca\u021bie<\/li>\n<\/ul>\n\n\n\n<p><b>De ce?<\/b><\/p>\n\n\n\n<p>Chiar dac\u0103 segmentarea demografic\u0103 este ceva foarte comun, asta o face \u0219i mai important\u0103. \u0218ti\u021bi ce se spune: femeile sunt de pe Venus, b\u0103rba\u021bii sunt de pe Marte. Planete diferite, strategie de marketing diferit\u0103, abordare diferit\u0103 prin e-mail!<\/p>\n\n\n\n<p>Pute\u021bi fi creativ \u0219i pute\u021bi g\u0103si \u0219i alte modalit\u0103\u021bi de a v\u0103 segmenta publicul. V\u0103 rug\u0103m s\u0103 ne \u00eemp\u0103rt\u0103\u0219i\u021bi ideile \u0219i \u00eentreb\u0103rile dvs. \u00een comentariile de mai jos.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>Pentru a v\u0103 oferi cele mai comune categorii pentru segmentarea clien\u021bilor, iat\u0103 primele 7:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Informa\u021bii demografice: acestea pot include factori precum v\u00e2rsta, sexul, loca\u021bia \u0219i nivelul venitului.<\/li>\n\n\n\n<li>Istoricul achizi\u021biilor: v\u0103 pute\u021bi segmenta lista de e-mail \u00een func\u021bie de produsele sau serviciile achizi\u021bionate de clien\u021bi \u00een trecut.<\/li>\n\n\n\n<li>Interese \u0219i preferin\u021be: pute\u021bi utiliza datele din sondajele clien\u021bilor sau din interac\u021biunile site-ului web pentru a v\u0103 segmenta lista \u00een func\u021bie de interese \u0219i preferin\u021be.<\/li>\n\n\n\n<li>Nivel de implicare: v\u0103 pute\u021bi segmenta lista \u00een func\u021bie de c\u00e2t de implica\u021bi sunt clien\u021bii cu e-mailurile dvs., cum ar fi c\u00e2t de des deschid sau dau clic pe e-mailurile dvs.<\/li>\n\n\n\n<li>Comportamentul site-ului: pute\u021bi utiliza datele din interac\u021biunile clien\u021bilor cu site-ul web pentru a v\u0103 segmenta lista \u00een func\u021bie de factori precum c\u00e2t timp petrec ace\u0219tia pe site-ul dvs., ce pagini le viziteaz\u0103 \u0219i ce produse v\u0103d.<\/li>\n\n\n\n<li>Tipul de abonament: v\u0103 pute\u021bi segmenta lista \u00een func\u021bie de modul \u00een care clien\u021bii s-au abonat la e-mailurile dvs., cum ar fi printr-un formular de \u00eenscriere pe site-ul dvs. web sau prin achizi\u021bionarea unui produs.<\/li>\n\n\n\n<li>Etapa ciclului de via\u021b\u0103 al clien\u021bilor: v\u0103 pute\u021bi segmenta lista \u00een func\u021bie de locul \u00een care se afl\u0103 clien\u021bii \u00een c\u0103l\u0103toria lor cu marca dvs., cum ar fi dac\u0103 sunt clien\u021bi noi sau fideli de mult\u0103 vreme.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>\u00cen post\u0103rile noastre anterioare de pe blog, am vorbit despre cum po\u021bi fi un comer\u021b electronic de succes... <a title=\"Rata de conversie din Email Marketing prime\u0219te un impuls odat\u0103 cu segmentarea clien\u021bilor\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie-e-mail-marketing-obtine-un-a-imbunatatire-cu-segmentarea-client\/\" aria-label=\"Cite\u0219te mai multe despre Rata de conversie din Email Marketing prime\u0219te un impuls odat\u0103 cu segmentarea clien\u021bilor\"> <\/a><\/p>","protected":false},"author":9,"featured_media":17615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[45],"tags":[60,115],"class_list":["post-1834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-segmentation","tag-conversion-rate","tag-customer-segmentation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/1834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=1834"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/1834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/17615"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=1834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=1834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=1834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}