{"id":18053,"date":"2023-02-02T16:28:14","date_gmt":"2023-02-02T16:28:14","guid":{"rendered":"https:\/\/vibetrace.com\/?p=18053"},"modified":"2023-01-30T10:54:53","modified_gmt":"2023-01-30T10:54:53","slug":"marketing-automation-workflows-shopify","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/marketing-automatizare-fluxuri-de-lucru-shopify\/","title":{"rendered":"Fluxuri de lucru de automatizare de marketing pe care nu ar trebui s\u0103 le evita\u021bi s\u0103 le ad\u0103uga\u021bi la Shopify Store"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Umple\u021bi golurile \u00een c\u0103l\u0103toria clientului dvs. c\u0103tre <strong>cre\u0219te v\u00e2nz\u0103rile \u0219i cre\u0219te veniturile<\/strong>?<\/p>\n\n\n\n<p>Dac\u0103 te-ai s\u0103turat de c\u0103rucioare abandonate, e-mailuri nedeschise \u0219i promo\u021bii ignorate, este timpul s\u0103 \u00eenve\u021bi cum s\u0103-\u021bi implici vizitatorii la momentul potrivit cu oferta potrivit\u0103. Acolo s\u0103ri \u00een <a href=\"https:\/\/vibetrace.com\/ro\/e-commerce-marketing-automatizare-platforma\/\" data-type=\"page\" data-id=\"14390\">fluxuri de lucru de automatizare.<\/a><\/p>\n\n\n\n<p>Vibetrace este o<a href=\"https:\/\/vibetrace.com\/ro\/klaviyo-alternativa\/\" data-type=\"page\" data-id=\"16081\"> alternativ\u0103 bun\u0103 la Klaviyo<\/a> \u0219i v\u0103 ofer\u0103 <strong>fluxurile de lucru de automatizare a marketingului<\/strong> care va transforma afacerea dvs. de comer\u021b electronic. Ca un cu\u021bit elve\u021bian pentru Marketing Automation (\u0219i da, avem prezen\u021b\u0103 \u0219i \u00een Elve\u021bia).<\/p>\n\n\n\n<p>Automatizarea a devenit <strong>sinonim cu succes<\/strong>. Este un must-have pentru magazinul dvs. online dac\u0103 dori\u021bi s\u0103 petrece\u021bi mai mult timp cre\u0219terii, mai degrab\u0103 dec\u00e2t sarcinilor banale. \u0218i iat\u0103 de ce!<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_7ac25c-db .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_7ac25c-db .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_7ac25c-db .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_7ac25c-db .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\"><strong>De ce ave\u021bi nevoie de fluxuri de lucru de automatizare de marketing pentru Shopify?<\/strong><\/h2>\n\n\n\n<p>Automatizarea de marketing v\u0103 elibereaz\u0103 m\u00e2inile pentru a concentra eforturile pe activit\u0103\u021bi semnificative care pot stimula cre\u0219terea \u00een loc s\u0103 petrece\u021bi timp pe sarcini repetitive. <\/p>\n\n\n\n<p>Este <strong>utilizarea software-ului<\/strong> pentru <strong>managementul, executarea \u0219i m\u0103surarea eforturilor de marketing<\/strong>. Fluxurile de lucru sunt fiecare proces pas cu pas pe care \u00eel are o afacere <strong>conduce la \u00eendeplinirea unei sarcini<\/strong>.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Rulezi pe Shopify?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Testeaz\u0103 14 zile gratuit! Integra\u021bi baza de date pentru clien\u021bi \u0219i automatizarea de marketing cu magazinul dvs. Shopify.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b4dfaf75\">\n\n<a class=\"gb-button gb-button-cda8d005 gb-button-text\" href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener noreferrer\">Vizualiza\u021bi aplica\u021bia Shopify<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u00centr-un context de comer\u021b electronic, un flux de lucru <strong>\u00eentruchipeaz\u0103 c\u0103l\u0103toria clientului<\/strong> \u00een sine. <\/p>\n\n\n\n<p>Dac\u0103 ave\u021bi deja o persoan\u0103 de cump\u0103r\u0103tor cu caracter concret, \u0219ti\u021bi cum arat\u0103 aceast\u0103 c\u0103l\u0103torie. Ai descoperit <strong>fiecare punct de interac\u021biune cu afacerea dvs<\/strong> \u2013 de \u00eenainte p\u00e2n\u0103 dup\u0103 ce fac o achizi\u021bie. <\/p>\n\n\n\n<p>Acestea sunt punctele de contact \u00een care pute\u021bi <strong>influen\u021ba\u021bi-v\u0103 clien\u021bii \u0219i converti\u021bi-i<\/strong>. Ele indic\u0103, de asemenea, unde pute\u021bi utiliza automatizarea de marketing.<\/p>\n\n\n\n<p>Punctele de contact sunt <strong>unul dintre cele 3 elemente cheie<\/strong> a fluxurilor de lucru automatizate pe care proprietarii de magazine Shopify le creeaz\u0103. Celelalte 2 sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Declan\u0219atorii de automatizare a marketingului<\/strong> \u2013 evenimentele sau condi\u021biile care, atunci c\u00e2nd sunt \u00eendeplinite, conduc la urm\u0103torul pas \u00een fluxul de lucru, de exemplu, \u00eenscrierea la un buletin informativ ar putea declan\u0219a o serie de e-mailuri. Ad\u0103ugarea unui produs la favorite poate declan\u0219a recomand\u0103ri personalizate sau notific\u0103ri push de stoc redus. \u0218i acesta este al treilea element cheie \u2013 ac\u021biunile.<\/li>\n\n\n\n<li><strong>Ac\u021biuni<\/strong> \u2013 acest lucru este realizat automat de software-ul dvs. Shopify pentru fluxurile de lucru de automatizare a marketingului atunci c\u00e2nd un client \u00eel declan\u0219eaz\u0103.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/qsOch_vZhF6YibGsvyBzxgim7yYW1HHjQfEJ5hv6NhpgUzFEV-EgRvRt5XHIJtR-unEy8cVS8eXCkSSiZGNsGwvSuZFzzh147i2xv50UoeUxDWi4kX5w7oDA2W0wZnBLJ247SY74eRqDxSpNIvMLX8jOIwMnfwYPm2aSxI10-wP7ZDYf3PPPSC4LBH8CgA\" alt=\"\"\/><\/figure>\n\n\n\n<p>Declan\u0219atoarele v\u0103 ajut\u0103 s\u0103 v\u0103 eficientiza\u021bi eforturile de marketing. Ele v\u0103 permit s\u0103 oferi\u021bi clientului dvs <strong>ceea ce vor ei chiar atunci c\u00e2nd vor<\/strong>. \u0218i \u00eei \u00eenc\u00e2nt\u0103. \u00cenc\u00e2ntarea experien\u021bei generale se traduce prin conversii mai mari \u0219i un ROI mai bun.<\/p>\n\n\n\n<p>Acum c\u0103 \u00een\u021belege\u021bi mai bine fluxurile de lucru \u0219i ce \u00eenseamn\u0103 s\u0103 le automatiza\u021bi, este timpul s\u0103 vede\u021bi care sunt <strong>cele mai valoroase fluxuri de lucru de automatizare a marketingului Shopify<\/strong> poti configura.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fluxuri de lucru de automatizare de marketing Shopify obligatorii<\/h2>\n\n\n\n<p>Fluxurile de lucru de automatizare a marketingului Shopify v\u0103 ajut\u0103 s\u0103 rec\u0103p\u0103ta\u021bi v\u00e2nz\u0103rile ratate, s\u0103 vinde\u021bi mai multe, s\u0103 promova\u021bi clien\u021bii poten\u021biali \u0219i <strong>atinge o cre\u0219tere general\u0103<\/strong>. Desigur, primul lucru care \u00eemi vine \u00een minte sunt campaniile automate de email marketing, dar acesta nu este singurul flux de lucru care v\u0103 poate beneficia. Printre <strong>cele mai importante fluxuri de lucru automatizate<\/strong> sunt:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Fluxul de lucru pentru primirea clien\u021bilor \u0219i abona\u021bilor pentru prima dat\u0103<\/h3>\n\n\n\n<p>Abona\u021bii dornici sunt unul dintre cele mai valoroase active pentru magazinul dvs. Shopify. Odat\u0103 ce se \u00eenscriu pentru buletinul informativ \u0219i e-mailurile dvs., asigura\u021bi-v\u0103 c\u0103 le ar\u0103ta\u021bi c\u0103 a\u021bi observat acest lucru. <\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/tag\/welcome-email-series\/\">Bun venit noilor abona\u021bi<\/a> este funda\u021bia pe care trebuie s\u0103 o construie\u0219ti <strong>rela\u021bii de lung\u0103 durat\u0103<\/strong>.<\/p>\n\n\n\n<p><strong>Un exemplu de declan\u0219are<\/strong> este o \u00eenscriere printr-un formular pop-up de pe site-ul dvs. web sau efectuarea unei achizi\u021bii. Fluxul de lucru \u00eencepe imediat \u0219i poate consta din diferite lucruri, <strong>in functie de obiectivele tale<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un simplu mul\u021bumire cu un singur e-mail;<\/li>\n\n\n\n<li>O serie de e-mailuri de onboarding cu con\u021binut valoros referitor la produsele din magazinul t\u0103u;<\/li>\n\n\n\n<li>O mul\u021bumire, \u00eenso\u021bit\u0103 de un cod de reducere, care stimuleaz\u0103 o achizi\u021bie (urm\u0103toarea sau prima lor, dac\u0103 oferi\u021bi un cod de reducere pentru a deveni abonat).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"321\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-27-1024x321.png\" alt=\"\" class=\"wp-image-18072\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-27-1024x321.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-27-300x94.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-27-768x241.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-27.png 1160w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Seria de bun venit \u00een 5 pa\u0219i, ca parte a campaniilor noastre prestabilite \u00een Vibetrace<\/figcaption><\/figure>\n\n\n\n<p>E-mailuri de bun venit au <strong>Rate de deschidere de trei ori mai mari<\/strong> \u0219i <strong>CTR de 2,5 ori mai mare <\/strong>\u00een compara\u021bie cu e-mailurile promo\u021bionale, f\u0103c\u00e2ndu-le unul dintre cele mai valoroase elemente ale strategiei tale generale de marketing. <\/p>\n\n\n\n<p>C\u00e2nd v\u0103 configura\u021bi fluxurile de lucru de automatizare a marketingului Shopify, acesta nu este doar o necesitate, ci \u0219i primul care trebuie creat. <\/p>\n\n\n\n<p>Ele v\u0103 ajut\u0103 s\u0103 l\u0103sa\u021bi o impresie bun\u0103, s\u0103 ofere o experien\u021b\u0103 \u00eenc\u00e2nt\u0103toare pentru prima dat\u0103 cu marca dvs. \u0219i v\u0103 permit s\u0103 v\u0103 pozi\u021biona\u021bi \u00een fruntea \u0219i \u00een centrul min\u021bii vizitatorilor.<\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Seria de e-mailuri de bun venit sunt o necesitate<\/p>\n\n\n\n<p>Fie c\u0103 este vorba de Shopify sau de orice alt\u0103 platform\u0103 de comer\u021b electronic, trebuie s\u0103-\u021bi \u00eent\u00e2mpini cu stil noii abona\u021bi. Spune\u021bi-ne dac\u0103 ave\u021bi nevoie de ajutor \u00een acest sens sau urma\u021bi cel mai bun ghid al nostru <a href=\"https:\/\/vibetrace.com\/ro\/bun-venit-e-mail-serie-e-commerce\/\">Seria de e-mailuri de bun venit<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">2. Bun venit notific\u0103ri push \u0219i SMS<\/h3>\n\n\n\n<p>Dac\u0103 colecta\u021bi numere de telefon sau activa\u021bi notific\u0103rile push pe site-ul dvs. web, pute\u021bi crea fluxuri de lucru separate pentru unul sau ambele, pentru a primi abona\u021bii. <\/p>\n\n\n\n<p>La fel de <strong>mici buc\u0103\u021bi de copywriting<\/strong>, SMS-urile \u0219i notific\u0103rile push (web sau mobil) creeaz\u0103 o modalitate cu totul nou\u0103 pentru marketerii de a ajunge la publicul \u021bint\u0103. <\/p>\n\n\n\n<p>Optarea pentru a activa oricare este <strong>un semnal clar \u00een numele clien\u021bilor<\/strong> c\u0103 sunt interesa\u021bi de ceea ce le po\u021bi oferi.<\/p>\n\n\n\n<p>Ceea ce ambele au \u00een comun este <strong>capacitatea de a crea urgen\u021b\u0103<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"262\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-28.png\" alt=\"\" class=\"wp-image-18077\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-28.png 828w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-28-300x95.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-28-768x243.png 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><figcaption class=\"wp-element-caption\">Exemplu de notificare push declan\u0219at\u0103 de o automatizare<\/figcaption><\/figure>\n\n\n\n<p>Oamenii \u00eei v\u0103d imediat c\u00e2nd ajung \u0219i <strong>poate actiona imediat<\/strong>. <\/p>\n\n\n\n<p>Acest lucru, \u00eempreun\u0103 cu capacitatea de a personaliza foarte mult at\u00e2t notific\u0103rile push, c\u00e2t \u0219i SMS-urile, v\u0103 va ajuta s\u0103 utiliza\u021bi rate ridicate de deschidere \u0219i CTR-uri pentru a v\u0103 spori rezultatele. <\/p>\n\n\n\n<p>\u0218i de aceea speciali\u0219tii \u00een marketing au ad\u0103ugat fluxuri de lucru de automatizare a marketingului Shopify pentru ei la curelele lor de utilit\u0103\u021bi.<\/p>\n\n\n\n<p>Un exemplu excelent de trimitere a unei notific\u0103ri push de bun venit sau a unui SMS este furnizarea de acces la <strong>o promo\u021bie exclusiv\u0103 sau un cod de reducere<\/strong>. <\/p>\n\n\n\n<p>Natura instantanee a ambelor poate determina clien\u021bii s\u0103 ia <strong>ac\u021biune imediat\u0103<\/strong>. <\/p>\n\n\n\n<p>Dac\u0103 este vorba de un client pentru prima dat\u0103, nu doar de un abonat, \u00eel pute\u021bi avertiza c\u0103 a plasat cu succes o comand\u0103 \u00een curs de procesare.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/CXrcJ75HjMoOVBp5MVt1tN-_JR7bhfW3ODXEZGdLYOWZBJ-RsV1jDy8cpjb-1yqP7mKSAp75MuMqKETY2AlIz4DhernGHAIBzG37HXN4DO2ExuxhL7GKGOOSaEKUSIJLop1zsljyrMfCH24x45bFxhh_t50-1JA0Zkmtr75mFsm7gN73AElnjmZbt3buew\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Flux de lucru pentru abandonarea co\u0219ului<\/h3>\n\n\n\n<p>Uneori, clien\u021bii au nevoie de un mic ghiont pentru a finaliza achizi\u021bia. Dac\u0103 dori\u021bi ca magazinul dvs. Shopify s\u0103 prospere, gestionarea c\u0103rucioarelor abandonate este o necesitate. <\/p>\n\n\n\n<p><strong>Declan\u0219atorul este<\/strong> ad\u0103ugarea unuia sau mai multor produse \u00een co\u0219. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"384\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-29.png\" alt=\"\" class=\"wp-image-18079\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-29.png 886w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-29-300x130.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-29-768x333.png 768w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><figcaption class=\"wp-element-caption\">Declan\u0219ator pentru recuperarea fluxului de lucru a c\u0103rucioarelor abandonate<\/figcaption><\/figure>\n\n\n\n<p>Pute\u021bi specifica perioada dup\u0103 care c\u0103ruciorul este considerat abandonat \u2013 s\u0103 zicem, 1 or\u0103. <\/p>\n\n\n\n<p>Fluxul de lucru va verifica dac\u0103 achizi\u021bia a trecut dup\u0103 perioada specificat\u0103 \u0219i, dac\u0103 nu, va trimite automat urm\u0103rirea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un e-mail sau SMS<\/strong> reamintirea clien\u021bilor c\u0103 au articole care a\u0219teapt\u0103 \u00een co\u0219;<\/li>\n\n\n\n<li><strong>O notificare push<\/strong> care se declan\u0219eaz\u0103 la \u00eentoarcerea lor pe site.<\/li>\n<\/ul>\n\n\n\n<p>Oricare poate prezenta o reducere sensibil\u0103 la timp sau o avertizare de stoc sc\u0103zut, de exemplu, pentru stimulente suplimentare. <\/p>\n\n\n\n<p>\u00cen plus, pute\u021bi prezenta instruc\u021biuni pentru a contacta asisten\u021ba \u00een cazul \u00een care clientul a \u00eent\u00e2mpinat o problem\u0103 \u00een timpul procesului de finalizare a comenzii.<\/p>\n\n\n\n<p>Fluxul de lucru <strong>se poate termina<\/strong> c\u00e2nd a fost \u00eendeplinit\u0103 o condi\u021bie de plat\u0103 sau co\u0219ul este gol. Aceasta <strong>reporne\u0219te<\/strong> dac\u0103 clientul actualizeaz\u0103 co\u0219ul dar nu finalizeaz\u0103 achizi\u021bia. <\/p>\n\n\n\n<p>Fluxul de lucru poate include, de asemenea, o serie de urm\u0103riri \u00eenainte de a reporni sau de a se termina \u2013 s\u0103 spunem, un al doilea e-mail dup\u0103 24 de ore \u0219i un al treilea e-mail \u00een trei zile.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ctmx_UuRCK376sfCRF_iV_7jjLCWNv0tZ0gRpVeJjoS0Y2pzira8hL8PEhhRBChdaHtdsoamdVW_7gZMBZ1Dvb_5DxahcZdnWI5xngryohn1lnjgLfg50LDyHGbahUiAvGNtmo1fC2524yIDJGsAkbQo6ln4GS-SJdCA8Q0Z1ZMJ7AS2U7hmp-A6tuqgoQ\" alt=\"\"\/><figcaption class=\"wp-element-caption\">E-mail pentru co\u0219ul abandonat<\/figcaption><\/figure>\n\n\n\n<p>Poate dori\u021bi s\u0103 lua\u021bi \u00een considerare eliminarea clien\u021bilor din fluxul de lucru \u0219i <strong>ad\u0103ug\u00e2ndu-le la altul<\/strong>, precum reangajarea, dac\u0103 r\u0103m\u00e2n neinteresa\u021bi dup\u0103 mai multe \u00eencerc\u0103ri de a recupera un c\u0103rucior abandonat. <\/p>\n\n\n\n<p>\u00cen caz contrar, ri\u0219ti s\u0103-i \u00eenstr\u0103inezi, ceea ce poate duce la dezabonarea clien\u021bilor.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">4. Fluxuri de lucru automatizate pentru Upsell \u0219i Cross-Selling<\/h3>\n\n\n\n<p>Fluxurile de lucru de automatizare a marketingului Shopify pentru ambele pot cre\u0219te veniturile \u0219i pot transforma clien\u021bii unici \u00een clien\u021bi care revin. <\/p>\n\n\n\n<p>Sunt o modalitate grozav\u0103 de a <strong>\u00eembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor dvs<\/strong> pe magazinul t\u0103u \u0219i \u00eent\u0103re\u0219te rela\u021biile. Se bazeaz\u0103 pe segmentare, achizi\u021bii anterioare \u0219i comportamentul utilizatorilor. <\/p>\n\n\n\n<p>Acolo este puterea <strong>intr\u0103 \u00een joc baza de date cu clien\u021bi<\/strong>.<\/p>\n\n\n\n<p>Pe baza datelor pe care le colecta\u021bi, v\u0103 pute\u021bi segmenta clien\u021bii \u00een func\u021bie de achizi\u021biile specifice pe care le fac sau de ac\u021biunile pe care le \u00eentreprind. <\/p>\n\n\n\n<p>S\u0103 zicem c\u0103 vrei <strong>upsell vizitatori<\/strong> navigarea prin jachete \u2013 pute\u021bi configura un flux de lucru pentru un astfel de segment care trimite automat o notificare push pentru produsele de ultim\u0103 genera\u021bie \u00een func\u021bie de vizitatori<strong>&#039;<\/strong> comportamentul de navigare. <\/p>\n\n\n\n<p>Dac\u0103 nu a avut loc o achizi\u021bie dup\u0103 o vizit\u0103, urm\u0103torul pas \u00een fluxul de lucru poate fi un e-mail cu recomand\u0103ri legate de istoricul de navigare.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/1c0EDoRRQdXNNPhRzAzhGbevV4h4G5JIji_M81cJ92CK2TBxILyzDYupsIOYkaLlIJ_LiUozd6GbRuQk3ylN_G4jU-g-kxyiFAs6EFAGS5S9NGUxWWWT1762Js__oY2VjlAnohBP38dYO82flXEuyL42vOzIbLjtKXOyJllq6IdA1JWbRCS6LfCUmQYJew\" alt=\"\"\/><\/figure>\n\n\n\n<p>C\u00e2nd <strong>v\u00e2nzare \u00eencruci\u0219at\u0103<\/strong>, pute\u021bi profita de istoricul tranzac\u021biilor \u0219i comenzile onorate pentru a face recomand\u0103ri personalizate clien\u021bilor dvs. <\/p>\n\n\n\n<p>Din nou, segmentele joac\u0103 un rol cheie \u00een acest proces. <\/p>\n\n\n\n<p>Atunci c\u00e2nd un client \u00eendepline\u0219te condi\u021biile pentru un segment, de exemplu, c\u0103m\u0103\u0219i formale de ultim\u0103 genera\u021bie, fluxul de lucru declan\u0219at poate consta \u00een e-mailuri care ofer\u0103 accesorii de ultim\u0103 genera\u021bie precum cravate, man\u0219ete sau chiar un anumit tip de c\u0103m\u0103\u0219i - articole complementare sau conexe. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"694\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-30-1024x694.png\" alt=\"\" class=\"wp-image-18084\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-30-1024x694.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-30-300x203.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-30-768x521.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-30-1536x1041.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-30.png 1794w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Exemplu de v\u00e2nzare \u00eencruci\u0219at\u0103 de utilizat cu Vibetrace Recommendations Engine<\/figcaption><\/figure>\n\n\n\n<p>Poti de asemenea <a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\">trimite recomandari de produse <\/a>ca notific\u0103ri push sau personaliza\u021bi paginile cu produse similare pentru v\u00e2nz\u0103ri \u00eencruci\u0219ate clien\u021bilor \u00een timpul procesului lor de cump\u0103rare.<\/p>\n\n\n\n<p>\u00cen ceea ce prive\u0219te calendarul, apar fluxuri de lucru de upsell <strong>pre-cump\u0103rare<\/strong>, \u00een timp ce v\u00e2nz\u0103rile \u00eencruci\u0219ate func\u021bioneaz\u0103 at\u00e2t ca <strong>o pre- \u0219i post-cump\u0103rare<\/strong> tip de flux de lucru. <\/p>\n\n\n\n<p>Ambele se bazeaz\u0103 \u00een mare m\u0103sur\u0103 pe datele clien\u021bilor - pute\u021bi profita de asta<a href=\"https:\/\/vibetrace.com\/ro\/\"> Platforma puternic\u0103 de date pentru clien\u021bi VibeTrace<\/a>.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">5. Fluxuri de lucru de re-implicare pentru Shopify<\/h3>\n\n\n\n<p>Angajamentul sc\u0103zut este un semn clar c\u0103 vizitatorii \u0219i clien\u021bii dvs. \u00eencep s\u0103 uite de magazinul dvs. Declan\u0219atoarele pentru reangajare pot varia \u0219i <strong>depinde de defini\u021bia ta<\/strong> a unui abonat inactiv. <\/p>\n\n\n\n<p>Exemple de astfel de declan\u0219atori sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lipsa achizi\u021biilor pentru o anumit\u0103 perioad\u0103;<\/li>\n\n\n\n<li>Deteriorarea CTR-urilor;<\/li>\n\n\n\n<li>Clien\u021bi care nu v\u0103 deschid e-mailurile.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e2nd declan\u0219atorul pentru \u201einactivitate\u201d este \u00eendeplinit, fluxul de lucru duce la <strong>un e-mail sau o serie de e-mailuri<\/strong> care urm\u0103resc s\u0103 reangajeze oamenii \u0219i s\u0103 v\u0103 pun\u0103 \u00eenapoi \u00een mintea clien\u021bilor. <\/p>\n\n\n\n<p>Pute\u021bi folosi diverse tactici pentru a le re\u00eennoi interesul \u2013 \u00eentreba\u021bi-i dac\u0103 mai doresc s\u0103 primeasc\u0103 recomand\u0103ri \u0219i informa\u021bii promo\u021bionale; trimite\u021bi-le o reducere sensibil\u0103 la timp; distribuie nout\u0103\u021bile din magazinul t\u0103u etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-31-1024x335.png\" alt=\"\" class=\"wp-image-18085\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-31-1024x335.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-31-300x98.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-31-768x252.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-31.png 1502w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Segment de utilizatori care nu au vizitat site-ul web \u00een ultimele 90 de zile.<\/figcaption><\/figure>\n\n\n\n<p>Fluxurile de lucru de re-implicare v\u0103 pot ajuta, de asemenea, s\u0103 elimina\u021bi<strong> clien\u021bii care nu mai sunt interesa\u021bi<\/strong> din listele tale. <\/p>\n\n\n\n<p>O serie de e-mailuri, de exemplu, se pot \u00eencheia cu un mesaj de tip \u201eultima \u0219ans\u0103\u201d cu un prompt specific, iar dac\u0103 clientul nu face ceea ce i-ai cerut, fluxul de lucru se poate \u00eencheia prin eliminarea automat\u0103 a acestora din list\u0103. ca inactiv.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Flux de lucru pentru feedback-ul clien\u021bilor<\/h3>\n\n\n\n<p>Acesta este un alt exemplu de flux de lucru post-cump\u0103rare care poate aduce beneficii afacerii dvs. de comer\u021b electronic. <\/p>\n\n\n\n<p>A cere feedback clien\u021bilor dvs. este un instrument excelent pentru <strong>stabilirea \u00eencrederii \u0219i consolidarea rela\u021biilor<\/strong>, precum \u0219i ob\u021binerea de informa\u021bii despre experien\u021ba \u0219i satisfac\u021bia lor pentru a le \u00eembun\u0103t\u0103\u021bi. <\/p>\n\n\n\n<p>Un exemplu de declan\u0219are pentru fluxul de lucru <strong>poate fi o achizi\u021bie de produs.<\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"674\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-32.png\" alt=\"\" class=\"wp-image-18086\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-32.png 617w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-32-275x300.png 275w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><figcaption class=\"wp-element-caption\">Automatizarea dup\u0103 achizi\u021bie pentru a solicita feedback.<\/figcaption><\/figure>\n\n\n\n<p>V\u0103 pute\u021bi \u00eentreba despre satisfac\u021bia lor fa\u021b\u0103 de produs \u0219i despre experien\u021ba general\u0103 - de la comanda p\u00e2n\u0103 la primirea acestuia.<\/p>\n\n\n\n<p>C\u00e2nd configura\u021bi fluxurile de lucru de automatizare a marketingului Shopify cu privire la feedback, nu trebuie s\u0103 v\u0103 opri\u021bi la solicitarea acestuia. Dac\u0103 a primit <strong>feedback-ul este pozitiv<\/strong>, care poate duce la un al doilea pas care ar putea include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ad\u0103ugarea persoanei pe o list\u0103 precum Clien\u021bi satisf\u0103cu\u021bi \u2013 cei care primesc reduceri speciale \u0219i promo\u021bii exclusive prin e-mail, SMS sau notific\u0103ri push.<\/li>\n\n\n\n<li>Solicitarea de ac\u021biuni suplimentare \u2013 cum ar fi \u00eemp\u0103rt\u0103\u0219irea experien\u021bei lor pe re\u021belele sociale, distribuirea de fotografii ale produselor sau scrierea unei recenzii.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/h0eYyStsgJkDmQxGH2zLhFElQZF2kbbTBPcWvaiYpJKlzev-VWgahQtLgRDzXYQ8OVqK9HWQtG5vPiNcoelbqK_WAY3kfxexiFOFmq9BYxch-4DrsawhVdUO7krqryrV7oQYljs-ksavBL7YzOLbpqsYQ2DlViziO-nsfhrdYupK0TuN9RYEKMntasdwHw\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u00cen cazul \u00een care <strong>feedback-ul primit este negativ<\/strong>, urm\u0103torul pas din fluxul de lucru ar putea include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O ofert\u0103 de rambursare a achizi\u021biei, schimbului sau \u00eenlocuirii produsului;<\/li>\n\n\n\n<li>Un prompt pentru a contacta asisten\u021ba pentru clien\u021bi pentru a clarifica situa\u021bia;<\/li>\n\n\n\n<li>O reducere de la urm\u0103toarea lor achizi\u021bie etc.<\/li>\n<\/ul>\n\n\n\n<p>Op\u021biunile variaz\u0103 \u0219i depind de capacitatea dvs. de a le oferi.<\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Ave\u021bi nevoie de ajutor cu veniturile din comer\u021bul electronic?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Baza noastr\u0103 de date pentru clien\u021bi stimuleaz\u0103 strategiile de re\u021binere a clien\u021bilor \u0219i segmentarea inteligent\u0103 pentru marketingul omnicanal.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Vezi detalii<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">7. Hr\u0103nirea conducerii f\u0103cut\u0103 corect<\/h3>\n\n\n\n<p>Cre\u0219terea poten\u021bialului este esen\u021bial\u0103 dac\u0103 dori\u021bi s\u0103 transforma\u021bi abona\u021bii existen\u021bi \u00een clien\u021bi pl\u0103titori, \u00een loc s\u0103 pierde\u021bi timpul pentru a genera mai mult trafic discutabil c\u0103tre magazinul dvs. <\/p>\n\n\n\n<p>Cea mai bun\u0103 parte \u2013 se poate \u00eent\u00e2mpla <strong>\u00een fiecare etap\u0103 a c\u0103l\u0103toriei clientului dvs<\/strong>. Exemple de fluxuri de lucru pentru cultivarea lead-urilor includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ofer\u0103 reduceri speciale<\/strong> pentru clien\u021bii obi\u0219nui\u021bi, precum \u0219i promo\u021bii VIP prin e-mail, SMS \u0219i notific\u0103ri push;<\/li>\n\n\n\n<li><strong>Trimit felicit\u0103ri pentru zile de na\u0219tere<\/strong>, dac\u0103 aduna\u021bi astfel de informa\u021bii, al\u0103turi de promo\u021bii speciale pentru ziua de na\u0219tere;<\/li>\n\n\n\n<li><strong>S\u0103rb\u0103torirea aniversarilor<\/strong> \u2013 de exemplu, o reducere pentru a fi abonat pentru o lun\u0103, jum\u0103tate de an sau un an \u00eentreg;<\/li>\n\n\n\n<li><strong>Recomand\u0103ri personalizate <\/strong>pe baza produselor vizionate \u0219i a vizitelor de pagin\u0103, \u00eempreun\u0103 cu reduceri exclusive pentru timp pentru a le stimula s\u0103 cumpere acum;<\/li>\n\n\n\n<li>Acces din timp la oferte \u0219i evenimente sezoniere precum cump\u0103r\u0103turile de Cr\u0103ciun, Black Friday etc.<\/li>\n<\/ul>\n\n\n\n<p>Fluxurile de lucru pentru cultivarea lead-ului v\u0103 ajut\u0103 <strong>urm\u0103ri\u021bi implicarea \u0219i personaliza\u021bi c\u0103l\u0103toria<\/strong>. \u00cen acela\u0219i timp, lucra\u021bi pentru a transforma vizitatorii \u00een clien\u021bi fideli care se vor \u00eentoarce din nou \u0219i din nou \u00een magazinul dvs. Shopify.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Utilizarea ferestrelor pop-up \u00een fluxurile dvs. de lucru<\/h3>\n\n\n\n<p>E-mailurile, SMS-urile \u0219i notific\u0103rile push nu sunt singurele instrumente pe care le ave\u021bi la dispozi\u021bie. <\/p>\n\n\n\n<p>Cu ferestrele pop-up ale site-ului, pute\u021bi crea experien\u021be unice pentru vizitatorii dvs. \u0219i \u00eei pute\u021bi implica \u00een diferite puncte de contact \u00een c\u0103l\u0103toria lor. <\/p>\n\n\n\n<p>C\u00e2teva exemple de declan\u0219atori care activeaz\u0103 fluxurile de lucru folosind ferestre pop-up sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vizita site-ului<\/strong> \u2013 pute\u021bi avertiza vizitatorii noi cu privire la v\u00e2nz\u0103rile curente printr-un pop-up. Sau informa\u021bi vizitatorii care revin despre reduceri. Pute\u021bi personaliza ferestrele de tip pop-up \u00een func\u021bie de modul \u00een care v\u0103 segmenta\u021bi vizitatorii \u2013 reduceri mai mari pentru clien\u021bii obi\u0219nui\u021bi, oferte unice sensibile la timp pentru vizitatorii care revin care nu au f\u0103cut \u00eenc\u0103 o achizi\u021bie etc.<\/li>\n\n\n\n<li><strong>Vizualizare produs <\/strong>\u2013 o fereastr\u0103 pop-up poate oferi un cod de reducere dac\u0103 un client cump\u0103r\u0103 produsul pe care \u00eel vizioneaz\u0103 de ceva timp sau ofer\u0103 recomand\u0103ri de v\u00e2nz\u0103ri suplimentare.<\/li>\n\n\n\n<li><strong>Vizita la categorie<\/strong> \u2013 o fereastr\u0103 pop-up poate alerta clien\u021bii cu privire la cele mai populare produse din categoria pe care o vizioneaz\u0103, la stocul redus de produse cu reducere \u0219i a\u0219a mai departe.<\/li>\n\n\n\n<li><strong>Pagina de co\u0219<\/strong> \u2013 \u00eenainte ca clien\u021bii s\u0103 finalizeze o comand\u0103 \u0219i c\u00e2nd \u00ee\u0219i viziteaz\u0103 pagina co\u0219ului de cump\u0103r\u0103turi pentru a revizui produsele din ea, o fereastr\u0103 pop-up poate oferi produse similare ca o v\u00e2nzare \u00eencruci\u0219at\u0103.<\/li>\n\n\n\n<li><strong>Inten\u021bia de ie\u0219ire <\/strong>\u2013 indiferent dac\u0103 ie\u0219i\u021bi de pe site sau inten\u021biona\u021bi s\u0103 abandona\u021bi un co\u0219, pute\u021bi opri \u0219i recaptura vizitatorii cu un pop-up.<\/li>\n<\/ul>\n\n\n\n<p>Pute\u021bi alege \u00eentre diverse op\u021biuni \u0219i v\u0103 personaliza\u021bi mesajul pentru a ob\u021bine rezultate optime, \u00een func\u021bie de declan\u0219atorii selecta\u021bi. <\/p>\n\n\n\n<p>Valorifica\u021bi informa\u021biile despre public, datele \u0219i comportamentul clien\u021bilor \u0219i efectua\u021bi teste A\/B pentru a oferi clien\u021bilor ceea ce \u00ee\u0219i doresc la fiecare punct de contact al c\u0103l\u0103toriei lor. <\/p>\n\n\n\n<p>Face\u021bi acest lucru cu ferestre pop-up personalizabile \u0219i captivante <strong>ca parte a fluxurilor dvs. de lucru automatizate<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficiile utiliz\u0103rii unui software Shopify Marketing Automation Workflows<\/h2>\n\n\n\n<p>Utilizarea software-ului de automatizare are un singur obiectiv - eficientizarea fluxurilor de lucru pentru a \u00eembun\u0103t\u0103\u021bi eficien\u021ba. \u0218i asta are beneficiile sale incontestabile:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>O mai bun\u0103 gestionare a timpului<\/strong> \u2013 \u00een loc s\u0103 petreac\u0103 timp pe sarcini banale, echipele se pot concentra pe activit\u0103\u021bi strategice care sporesc performan\u021ba. Au mai mult timp pentru munca creativ\u0103, pentru brainstorming \u0219i pentru a veni cu urm\u0103toarea mare idee.<\/li>\n\n\n\n<li><strong>Conversii \u00eembun\u0103t\u0103\u021bite<\/strong> \u2013 fie c\u0103 vorbim de conversii micro sau macro, automatizarea le poate stimula pe ambele. Urm\u0103ri\u021bi \u0219i califica\u021bi clien\u021bii poten\u021biali, crea\u021bi campanii de retargeting \u0219i remarketing mai eficiente \u0219i \u00eembun\u0103t\u0103\u021bi\u021bi personalizarea pentru un implicare mai mare \u0219i rate de conversie mai bune.<\/li>\n\n\n\n<li><strong>Perspective de calitate<\/strong> \u2013 platformele puternice de date despre clien\u021bi \u0219i segmentarea automat\u0103 eficient\u0103 v\u0103 vor ajuta s\u0103 v\u0103 \u00een\u021belege\u021bi mai bine clien\u021bii \u0219i c\u0103l\u0103toriile lor. \u00cen acest fel, pute\u021bi petrece mai mult timp g\u0103sind modalit\u0103\u021bi inovatoare \u0219i \u00eembun\u0103t\u0103\u021bite de a capta clien\u021bii poten\u021biali \u0219i de a genera v\u00e2nz\u0103ri, \u00een loc s\u0103 segmenta\u021bi manual publicul \u0219i s\u0103 lega\u021bi rapoarte.<\/li>\n\n\n\n<li><strong>Cost-eficient \u0219i scalabil<\/strong> \u2013 automatizarea ajut\u0103 la reducerea cheltuielilor generale de marketing \u0219i a costurilor asociate cu sarcinile manuale. \u00cen plus, fluxurile de lucru automatizate sunt u\u0219or scalabile, astfel \u00eenc\u00e2t se vor dezvolta pe m\u0103sur\u0103 ce afacerea dvs.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/3wGY2IsXgGRW1ZgIaK11zJPo7cDdWDSn2XtcLIsUU58bzBoWyDpvYVKVMkufmWHS19PwjpQTZFxVrh4E9-3Qd-lS35OOaGAFxspUtR3qF3yLP5UmlvxkbPDQdreccOEAJViS4Pxe3E5Ti03VNgu49sxiRH-dsAS3zt08tJyBnweMu3MQPNblZO3u4jEXLQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Configura\u021bi-v\u0103 fluxurile de lucru Shopify Marketing Automation ast\u0103zi<\/h2>\n\n\n\n<p>Automatizarea fluxurilor de lucru este <strong>un ingredient cheie pentru o cre\u0219tere accelerat\u0103<\/strong>. <\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-8f18afeb\">\n<div class=\"gb-grid-column gb-grid-column-1c123e50\"><div class=\"gb-container gb-container-1c123e50\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-dc7824e0\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a808d904 gb-headline-text\">Strategia de automatizare a marketingului nu este simpl\u0103<\/p>\n\n\n\n<p>Oferim ghiduri gratuit. Urm\u0103ri\u021bi \u00eentotdeauna blogul nostru \u0219i abona\u021bi-v\u0103 la buletinul nostru informativ. Dar pentru a reu\u0219i \u00een acest domeniu foarte competitiv cu magazinul t\u0103u Shopify, ai nevoie de strategie. Dac\u0103 ave\u021bi nevoie <a href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">servicii gestionate de automatizare a marketingului<\/a>, suntem la doar un clic distan\u021b\u0103.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<p>\u00cen primul r\u00e2nd trebuie s\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/marketing-automatizare-integrari\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/marketing-automation-integrations\/\">integra\u021bi-v\u0103 magazinul Shopify <\/a>cu contul dvs. Dar este automatizat, deci este la doar c\u00e2teva clicuri distan\u021b\u0103.<\/p>\n\n\n\n<p>Dup\u0103 configurarea contului, merge\u021bi direct la Automation \u0219i utiliza\u021bi scenariile predefinite pe care le-am pus la dispozi\u021bie.<\/p>\n\n\n\n<p>Este aici pentru a r\u0103m\u00e2ne \u0219i, dac\u0103 sunte\u021bi gata s\u0103 v\u0103 dezvolta\u021bi magazinul Shopify \u0219i baza de clien\u021bi, <strong>l\u0103sa\u021bi sarcinile manuale \u00een seama tehnologiei<\/strong>. <\/p>\n\n\n\n<p>Care sunt fluxurile de lucru de automatizare a marketingului Shopify pe care le ave\u021bi \u00een magazinul dvs.? <strong>creeaz\u0103 cea mai mare valoare<\/strong> Pentru dumneavoastr\u0103? <strong>Ce altceva<\/strong> vrei sa adaugi? Anun\u021ba\u021bi-ne \u0219i rezerva\u021bi-v\u0103 demonstra\u021bia ast\u0103zi pentru a vedea cum o pute\u021bi realiza cu VibeTrace. <\/p>\n\n\n\n<p>Software-ul v\u0103 ofer\u0103 un software de automatizare all-in-one cu o platform\u0103 de date pentru clien\u021bi \u00eencorporat\u0103 care v\u0103 ajut\u0103 <strong>eficientiza\u021bi-v\u0103 procesele<\/strong> \u0219i <strong>optimiza\u021bi ratele de conversie \u0219i rentabilitatea investi\u021biei<\/strong>.<\/p>\n\n\n\n<p>De la personalizare web avansat\u0103 la marketing prin e-mail \u0219i integr\u0103ri puternice, platforma VibeTrace v\u0103 ofer\u0103 instrumentele pentru <strong>\u00eenc\u00e2nta\u021bi \u0219i converti\u021bi-v\u0103 clien\u021bii<\/strong> la fiecare pas al c\u0103l\u0103toriei lor.<a href=\"https:\/\/vibetrace.com\/ro\/\"> Rezerv\u0103-\u021bi demonstra\u021bia ast\u0103zi<\/a>, \u0219i \u00eencepe s\u0103 cre\u0219ti m\u00e2ine!<\/p>","protected":false},"excerpt":{"rendered":"<p>Umple\u021bi golurile din c\u0103l\u0103toria clien\u021bilor dvs. pentru a cre\u0219te v\u00e2nz\u0103rile \u0219i a cre\u0219te veniturile? \u2026 <a title=\"Fluxuri de lucru de automatizare de marketing pe care nu ar trebui s\u0103 le evita\u021bi s\u0103 le ad\u0103uga\u021bi la Shopify Store\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/marketing-automatizare-fluxuri-de-lucru-shopify\/\" aria-label=\"Cite\u0219te mai multe despre fluxurile de lucru de automatizare a marketingului pe care nu ar trebui s\u0103 le evi\u021bi Ad\u0103ugarea la magazinul Shopify\"> <\/a><\/p>","protected":false},"author":9,"featured_media":18069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[36,86,105],"class_list":["post-18053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-automation-flows","tag-level3","tag-shopify-marketing-automation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=18053"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/18069"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=18053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=18053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=18053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}