{"id":18038,"date":"2023-02-23T05:10:37","date_gmt":"2023-02-23T05:10:37","guid":{"rendered":"https:\/\/vibetrace.com\/?p=18038"},"modified":"2023-12-11T17:26:35","modified_gmt":"2023-12-11T17:26:35","slug":"cart-abandonment-rate","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/rata-abandonului-car\/","title":{"rendered":"Rata de abandonare a co\u0219ului"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">A <strong>rata abandonului c\u0103ruciorului<\/strong> este un indicator cheie de performan\u021b\u0103 (KPI) care poate m\u0103sura informa\u021bii despre c\u00e2t de s\u0103n\u0103toas\u0103 este afacerea dvs. bazat\u0103 pe finalizarea unei comenzi.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id18038_cf9974-d7 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id18038_cf9974-d7 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id18038_cf9974-d7 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id18038_cf9974-d7 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p class=\"wp-block-paragraph\">De\u0219i aceast\u0103 metric\u0103 este <strong>limitat la procesul de checkout<\/strong> a magazinului dvs. de comer\u021b electronic online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acela\u0219i lucru este \u0219i \u00een cazul unui magazin fizic unde oamenii \u00eencearc\u0103 s\u0103 aleag\u0103 un produs \u0219i decid s\u0103-l pun\u0103 \u00eenapoi pe raft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faptul ca oamenii s\u0103-\u021bi recunoasc\u0103 marca sau produsele pe care le oferi pentru a-\u0219i rezolva problema nu este suficient, trebuie s\u0103 \u00eei po\u021bi convinge s\u0103-\u0219i termine procesul de checkout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vibetrace te poate ajuta <a href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\" data-type=\"page\" data-id=\"18906\">Recupereaz\u0103-\u021bi c\u0103rucioarele abandonate<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i asta numi\u021bi Afaceri adev\u0103rate!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Care este rata de abandonare a co\u0219ului?<\/h2>\n\n\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Defini\u021bia Cart Abandonment Rate<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rata de abandon al co\u0219ului de cump\u0103r\u0103turi este procentul de co\u0219uri de cump\u0103r\u0103turi online create care sunt abandonate de clien\u021bi \u00eenainte de a finaliza procesul de finalizare a achizi\u021biei pentru achizi\u021bia lor.<\/p>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este o m\u0103sur\u0103 pe care companiile de comer\u021b electronic o folosesc pentru a m\u0103sura eficien\u021ba finaliz\u0103rii comenzilor \u0219i pentru a identifica domeniile \u00een care pot fi aduse \u00eembun\u0103t\u0103\u021biri pentru a cre\u0219te conversiile \u0219i v\u00e2nz\u0103rile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formula pentru rata abandonului co\u0219ului<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a calcula rata de abandon a co\u0219ului, trebuie s\u0103 \u0219ti\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>num\u0103rul de c\u0103rucioare de cump\u0103r\u0103turi abandonate<\/li>\n\n\n\n<li>num\u0103rul de comenzi ini\u021biate<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pute\u021bi g\u0103si num\u0103rul de co\u0219uri de cump\u0103r\u0103turi abandonate sc\u0103z\u00e2nd num\u0103rul de comenzi finalizate dintr-un num\u0103r de comenzi ini\u021biate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/cart-abandonment-rate-formula-1024x512.png\" alt=\"\" class=\"wp-image-18227\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/cart-abandonment-rate-formula-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/cart-abandonment-rate-formula-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/cart-abandonment-rate-formula-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/cart-abandonment-rate-formula.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 valoare este important\u0103 \u0219i este de obicei \u00eentre 60 \u0219i 80% pentru orice comerciant de comer\u021b electronic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rata de abandonare a co\u0219ului \u00een func\u021bie de industrie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Urm\u0103toarele arat\u0103 procentul mediu de persoane care abandoneaz\u0103 co\u0219urile de cump\u0103r\u0103turi:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/email-cart-abandonment-rate-by-industry-1-1024x1024.png\" alt=\"\" class=\"wp-image-18672\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/email-cart-abandonment-rate-by-industry-1-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/email-cart-abandonment-rate-by-industry-1-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/email-cart-abandonment-rate-by-industry-1-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/email-cart-abandonment-rate-by-industry-1-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/email-cart-abandonment-rate-by-industry-1-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/email-cart-abandonment-rate-by-industry-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sursa: Randamentul dividendelor<\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Industrie<\/strong><\/td><td><strong>In medie<\/strong><\/td><\/tr><tr><td>Lux \u0219i bijuterii<\/td><td>74.88%<\/td><\/tr><tr><td>Casa si Mobila<\/td><td>75.99%<\/td><\/tr><tr><td>mod\u0103, accesorii \u0219i \u00eembr\u0103c\u0103minte<\/td><td>72.74%<\/td><\/tr><tr><td>Frumuse\u021be \u0219i \u00eengrijire personal\u0103<\/td><td>72.04%<\/td><\/tr><tr><td>Comer\u021b cu mai multe m\u0103rci<\/td><td>67.98%<\/td><\/tr><tr><td>Produse alimentare si bauturi<\/td><td>72.26%<\/td><\/tr><tr><td>\u00cengrijirea animalelor de companie \u0219i servicii veterinare<\/td><td>64.39%<\/td><\/tr><tr><td>Bunuri de consum<\/td><td>52.56%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Datele arat\u0103 rata medie de abandon a co\u0219ului pentru diverse industrii, determinat\u0103 de <a href=\"https:\/\/marketing.dynamicyield.com\/benchmarks\/cart-abandonment-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Randament dinamic<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cea mai mare rat\u0103 a fost \u00eenregistrat\u0103 \u00een industria Cas\u0103 \u0219i Mobil\u0103, la 75,99%, \u00een timp ce cea mai sc\u0103zut\u0103 a fost \u00eenregistrat\u0103 \u00een industria Bunurilor de larg consum, la 52,56%. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Industria de lux \u0219i bijuterii a avut o rat\u0103 medie de abandonare a c\u0103rucioarelor de 74,88%, industria modei, accesorii \u0219i \u00eembr\u0103c\u0103minte a avut o rat\u0103 medie de 72,74%. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Industria frumuse\u021bii \u0219i \u00eengrijirii personale a avut o rat\u0103 medie de 72,04%, iar industria alimentar\u0103 \u0219i a b\u0103uturilor a avut o rat\u0103 medie de 72,26%. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Industria de retail cu mai multe m\u0103rci a avut o rat\u0103 medie de abandonare a c\u0103rucioarelor de 67,98%, iar industria de \u00eengrijire a animalelor de companie \u0219i servicii veterinare a avut o rat\u0103 medie de 64,39%. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste date ofer\u0103 o perspectiv\u0103 asupra ratelor medii de abandonare a co\u0219ului de cump\u0103r\u0103turi pentru diferite industrii, ceea ce poate fi util pentru companiile de comer\u021b electronic care doresc s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 ratele de conversie.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a recupera mai multe c\u0103rucioare abandonate?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta s\u0103 recupera\u021bi cel pu\u021bin 15% din c\u0103rucioarele dvs. abandonate folosind campanii omnicanal.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\">Recupera\u021bi mai multe c\u0103rucioare pierdute<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 urm\u0103ri\u021bi rata de abandonare a co\u0219ului?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Urm\u0103rirea ratei de abandon al co\u0219ului de cump\u0103r\u0103turi este un aspect crucial al \u00eembun\u0103t\u0103\u021birii v\u00e2nz\u0103rilor de comer\u021b electronic. Se refer\u0103 la procentul de clien\u021bi care adaug\u0103 articole \u00een co\u0219ul de cump\u0103r\u0103turi online, dar apoi p\u0103r\u0103sesc site-ul web \u00eenainte de a finaliza achizi\u021bia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 m\u0103sur\u0103toare poate oferi informa\u021bii valoroase asupra poten\u021bialelor probleme legate de procesul de finalizare a comenzii, costurile de expediere \u0219i experien\u021ba general\u0103 a clien\u021bilor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-cart-abandonment-rate-1-1024x1024.png\" alt=\"\" class=\"wp-image-18230\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-cart-abandonment-rate-1-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-cart-abandonment-rate-1-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-cart-abandonment-rate-1-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-cart-abandonment-rate-1-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-cart-abandonment-rate-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 mai multe moduri de a urm\u0103ri rata de abandon a co\u0219ului pentru un site de comer\u021b electronic:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Platforma de comert electronic:<\/strong> Multe platforme de comer\u021b electronic, cum ar fi Shopify, Magento \u0219i BigCommerce, au instrumente de analiz\u0103 \u0219i monitorizare care v\u0103 permit s\u0103 urm\u0103ri\u021bi ratele de abandon al co\u0219ului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Analytics: <\/strong>Urm\u0103rirea conversiilor \u00een Google Analytics poate fi utilizat\u0103 pentru a urm\u0103ri num\u0103rul de comenzi ini\u021biate, precum \u0219i a co\u0219urilor de cump\u0103r\u0103turi abandonate. Aceasta va afi\u0219a rata de abandon al co\u0219ului de cump\u0103r\u0103turi, precum \u0219i alte valori cruciale, cum ar fi rata de respingere, rata de conversie \u0219i venitul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sondaje:<\/strong> Sondajele \u0219i formularele de feedback pot fi folosite pentru a colecta date despre motivul pentru care clien\u021bii p\u0103r\u0103sesc co\u0219urile de cump\u0103r\u0103turi. Acest lucru v\u0103 poate ajuta s\u0103 identifica\u021bi anumite probleme cu procesul dvs. de plat\u0103 \u0219i s\u0103 face\u021bi modific\u0103ri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Urm\u0103rirea pixelilor<\/strong>: un pixel de urm\u0103rire este o imagine mic\u0103, transparent\u0103, care poate fi folosit\u0103 pentru a urm\u0103ri comportamentul clien\u021bilor pe site-ul dvs. web. Pute\u021bi urm\u0103ri num\u0103rul de comenzi ini\u021biate \u0219i pute\u021bi corela aceste date cu datele dvs. de v\u00e2nz\u0103ri pentru a descoperi num\u0103rul de co\u0219uri de cump\u0103r\u0103turi abandonate instal\u00e2nd un pixel de urm\u0103rire pe butonul \u201eCheckout\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Folosind una sau mai multe dintre aceste metode, pute\u021bi urm\u0103ri rata de abandon al co\u0219ului de cump\u0103r\u0103turi \u0219i pute\u021bi identifica zonele de \u00eembun\u0103t\u0103\u021bire \u00een procesul de finalizare a comenzii.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">C\u00e2t de des ar trebui s\u0103 verifica\u021bi Rata de abandonare a co\u0219ului?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Frecven\u021ba cu care examina\u021bi rata de abandon a co\u0219ului dvs. va varia \u00een func\u021bie de dimensiunea \u0219i complexitatea afacerii dvs. de comer\u021b electronic, dar, \u00een general, este o idee bun\u0103 s\u0103 face\u021bi acest lucru \u00een mod regulat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verificarea ratei de abandon al co\u0219ului <strong>o data pe luna <\/strong>poate fi suficient pentru firmele mici. Cu toate acestea, poate fi mai util pentru firmele mai mari s\u0103 o revizuiasc\u0103 mai des, cum ar fi s\u0103pt\u0103m\u00e2nal sau chiar zilnic. Acest lucru v\u0103 va permite s\u0103 identifica\u021bi tendin\u021bele \u0219i modelele mai rapid \u0219i s\u0103 face\u021bi modific\u0103ri dup\u0103 cum este necesar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, dac\u0103 desf\u0103\u0219ura\u021bi o campanie sau introduce\u021bi o nou\u0103 abordare pentru a preveni abandonarea co\u0219ului de cump\u0103r\u0103turi, ar trebui s\u0103 o monitoriza\u021bi mai des pentru a vedea rezultatele ac\u021biunilor dvs. \u0219i pentru a face ajust\u0103ri dup\u0103 cum este necesar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calculator pentru rata de abandonare a co\u0219ului<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dori\u021bi s\u0103 calcula\u021bi rata de abandon a co\u0219ului dvs.? Utiliza\u021bi calculatorul nostru simplu de mai jos.<\/p>\n\n\n<div class=\"gb-container gb-container-c4533411\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading\">Calculator simplu pentru rata de abandonare a co\u0219ului<\/h3>\n\n\n\n<style>\n      .input {\n        text-align: center;\n      }\n    <\/style>\n    <div class=\"container\">\n      <form action=\"\">\n<div class=\"row\">\n        <label>Num\u0103rul de c\u0103rucioare abandonate <input type=\"number\" min=\"0\" value=\"1000\" id=\"visitors\" class=\"input\" required=\"\"><\/label>\n<\/div>\n<div class=\"row\">\n        <label>Num\u0103rul de comenzi ini\u021biate: <input type=\"number\" min=\"0\" value=\"5\" id=\"conversions\" class=\"input\" required=\"\"><\/label>\n<\/div>\n        <button type=\"button\" onclick=\"calculateConversionRate();\">calculati<\/button>\n        <br>\n        <span>Rata de abandonare a co\u0219ului: <span id=\"conversionRate\"><\/span><\/span>\n      <input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n    <\/div>\n    <script>\n      function calculateConversionRate() {\n        var visitors = document.getElementById('visitors').value;\n        var conversions = document.getElementById('conversions').value;\n        var conversionRate = ((conversions \/ visitors) * 100);\n        document.getElementById('conversionRate').innerHTML = conversionRate + '%';\n      }\n    <\/script>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Lucruri importante despre rata de abandonare a co\u0219ului<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 diver\u0219i factori care contribuie la cre\u0219terea ratelor de abandon al co\u0219ului<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Trimiterea de e-mailuri ulterioare c\u0103tre clien\u021bii care \u0219i-au abandonat c\u0103rucioarele poate sc\u0103dea rata de abandon: <\/strong>Sc\u0103derea ratei de abandon duce la o cre\u0219tere a veniturilor afacerii dvs. C\u00e2nd mai mul\u021bi oameni \u00ee\u0219i finalizeaz\u0103 comenzile, ve\u021bi avea mai multe v\u00e2nz\u0103ri \u00eenchise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Utiliza\u021bi pentru a ob\u021bine o perspectiv\u0103 asupra obiceiurilor de cump\u0103rare ale vizitatorilor site-ului \u0219i clien\u021bilor:<\/strong> Este esen\u021bial s\u0103 nu trece\u021bi cu vederea nimic atunci c\u00e2nd \u00eencerca\u021bi s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi procesele \u0219i produsele de afaceri. \u00cen\u021belegerea obiceiurilor \u0219i comportamentelor clien\u021bilor dvs. este crucial\u0103 pentru identificarea zonelor de \u00eembun\u0103t\u0103\u021bire a produsului sau de a le \u00eentrerupe pe cele care nu sunt benefice pentru afacerea dvs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Evalueaz\u0103 u\u0219urin\u021ba de utilizare \u0219i credibilitatea procesului de plat\u0103:<\/strong> Rata de abandonare a co\u0219ului ofer\u0103 informa\u021bii despre eficacitatea procesului de finalizare a achizi\u021biei companiei dvs. pentru clien\u021bi. O rat\u0103 ridicat\u0103 indic\u0103 nevoia de \u00eembun\u0103t\u0103\u021biri. Optimizarea procesului de checkout pentru u\u0219urin\u021b\u0103 \u00een utilizare poate fi realizat\u0103 prin diferite metode.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Legat de c\u0103l\u0103toria general\u0103 a experien\u021bei clien\u021bilor:<\/strong> C\u0103l\u0103toria unui client \u00eencepe atunci c\u00e2nd \u00eent\u00e2lnesc campaniile dvs. publicitare \u0219i navigheaz\u0103 pe site-ul dvs. web pentru a v\u0103 vedea ofertele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ad\u0103ugarea produselor \u00eentr-un co\u0219 online este un pas \u00een proces, dar nu este complet\u0103 p\u00e2n\u0103 c\u00e2nd clientul \u00ee\u0219i finalizeaz\u0103 comanda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O rat\u0103 mare de abandon poate indica dificultatea clien\u021bilor de a avea o experien\u021b\u0103 pozitiv\u0103 pe tot parcursul procesului, de la navigare p\u00e2n\u0103 la finalizare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Valori legate de rata de abandonare a co\u0219ului<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pe l\u00e2ng\u0103 rata de abandon al co\u0219ului de cump\u0103r\u0103turi, exist\u0103 c\u00e2teva alte valori pe care companiile de comer\u021b electronic ar trebui s\u0103 le ia \u00een considerare atunci c\u00e2nd evalueaz\u0103 performan\u021ba site-ului lor web \u0219i a procesului de finalizare a achizi\u021biei:<\/p>\n\n\n<div class=\"gb-container gb-container-f80d3d7f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a56ca273\">\n<div class=\"gb-grid-column gb-grid-column-664deae2\"><div class=\"gb-container gb-container-664deae2\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>Rata de conversie<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/\" data-type=\"post\" data-id=\"17496\">Num\u0103rul de conversii (cum ar fi efectuarea unei achizi\u021bii sau completarea unui formular) care au rezultat din campania de e-mail, \u00eemp\u0103r\u021bit la num\u0103rul de e-mailuri livrate.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2cdb91c0\"><div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-664deae2\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-394a3557 gb-headline-text\"><strong>Rata de respingere<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-respingere-a-e-mailului\/\" data-type=\"post\" data-id=\"17892\">Procentul de vizitatori ai site-ului web care p\u0103r\u0103sesc dup\u0103 ce au v\u0103zut o singur\u0103 pagin\u0103. <\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f2770bcb\"><div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-af6fafea gb-headline-text\"><strong>Valoarea medie a comenzii<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\" data-type=\"post\" data-id=\"17832\">Suma medie cheltuit\u0103 pe tranzac\u021bie<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d8cd099b\">\n<div class=\"gb-grid-column gb-grid-column-41d958d5\"><div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>Venitul per vizitator <\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/vibetrace.com\/ro\/venit-pe-vizitator\/\" data-type=\"post\" data-id=\"19619\">Valoarea veniturilor generate de fiecare vizitator al site-ului web.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-4be5881c\"><div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-367efc9a gb-headline-text\"><strong>Timp pe site<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cantitatea de timp pe care vizitatorii o petrec pe site-ul dvs.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-92fc2757\"><div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-b27a665c gb-headline-text\"><strong>Rata de achizi\u021bie repetat\u0103<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Procentul de clien\u021bi care fac mai multe achizi\u021bii de pe site-ul dvs.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vibetrace ofer\u0103 solu\u021bii de automatizare a marketingului omnicanal pentru a v\u0103 ajuta s\u0103 recupera\u021bi c\u0103rucioarele abandonate. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vibetrace a conceput un special <a href=\"https:\/\/vibetrace.com\/ro\/lista-mare-de-linii-de-subiect-pentru-e-mailurile-de-cos-abandonate\/\" data-type=\"post\" data-id=\"17761\">biblioteca de linii de subiect pentru recuperarea c\u0103ruciorului<\/a> \u0219i <a href=\"https:\/\/vibetrace.com\/ro\/20-example-e-mail-uri-abandon-cos-pentru-2023\/\" data-type=\"post\" data-id=\"17770\">idei de design de e-mail<\/a>. O linie de subiect sau un con\u021binut de e-mail ar fi foarte util pentru a cre\u0219te v\u00e2nz\u0103rile din co\u0219ul abandonat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vibetrace crede c\u0103 c\u0103ruciorul abandonat este vital pentru a genera venituri. \u00cencepe\u021bi s\u0103 utiliza\u021bi Vibetrace ast\u0103zi \u0219i completa\u021bi comanda din c\u0103rucioarele inactive.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>O rat\u0103 de abandonare a co\u0219ului este un indicator cheie de performan\u021b\u0103 (KPI) care poate m\u0103sura informa\u021bii despre... <a title=\"Rata de abandonare a co\u0219ului\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/rata-abandonului-car\/\" aria-label=\"Cite\u0219te mai multe despre Cart Abandonment Rate\"> <\/a><\/p>","protected":false},"author":8,"featured_media":19328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[67,57,89,102],"class_list":["post-18038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-abandoned-carts","tag-marketing-definitions","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=18038"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18038\/revisions"}],"predecessor-version":[{"id":24991,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/18038\/revisions\/24991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/19328"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=18038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=18038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=18038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}