{"id":17933,"date":"2023-01-25T13:48:01","date_gmt":"2023-01-25T13:48:01","guid":{"rendered":"https:\/\/vibetrace.com\/?p=17933"},"modified":"2023-02-15T09:10:04","modified_gmt":"2023-02-15T09:10:04","slug":"net-retention-score","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/scor-net-retentie\/","title":{"rendered":"Scorul net de reten\u021bie"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><strong>Scorul net de reten\u021bie (NRS)<\/strong> este o metric\u0103 obi\u0219nuit\u0103 <strong>M\u0103sura\u021bi dorin\u021ba de re\u021binere a clien\u021bilor<\/strong>. M\u0103soar\u0103 experien\u021ba clien\u021bilor dup\u0103 cump\u0103rare \u0219i ajut\u0103 la prezicerea re\u021binerii.<\/p>\n\n\n\n<p>Este o modalitate de a m\u0103sura dorin\u021ba clien\u021bilor de a cump\u0103ra din nou de la compania dvs. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Ce este Scorul net de reten\u021bie<\/p>\n\n\n\n<p>Aceast\u0103 m\u0103sur\u0103toare este creat\u0103 de compania noastr\u0103, Vibetrace. Poate fi folosit \u00een campaniile dvs. de marketing gratuit. Vibetrace ofer\u0103 solu\u021bii ie\u0219ite din cutie pentru a o calcula, exist\u0103 \u0219i alte solu\u021bii pe pia\u021b\u0103 pentru a face acest lucru.<\/p>\n\n\n\n<p>Este o \u00eentrebare foarte simpl\u0103 pe care ar trebui s\u0103 o adresa\u021bi clien\u021bilor dup\u0103 cump\u0103rare, care v\u0103 ajut\u0103 s\u0103 g\u0103si\u021bi un r\u0103spuns imediat cu privire la disponibilitatea clien\u021bilor de a cump\u0103ra din nou de la dvs.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<p>Acest scor v\u0103 ajut\u0103 s\u0103 p\u0103stra\u021bi mai mul\u021bi clien\u021bi \u00eentr-o anumit\u0103 perioad\u0103 de timp. <\/p>\n\n\n\n<p>Scorul se calculeaz\u0103 lu\u00e2nd num\u0103rul de clien\u021bi care spun c\u0103 ar cump\u0103ra din nou de la tine \u0219i sc\u0103z\u00e2nd pe cei care nu sunt mul\u021bumi\u021bi dup\u0103 cump\u0103rare.<\/p>\n\n\n\n<p>NPS este o m\u0103sur\u0103toare conceput\u0103 pentru a m\u0103sura experien\u021ba clien\u021bilor. Mai \u00eent\u00e2i, pune\u021bi clien\u021bilor o \u00eentrebare simpl\u0103:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201eA\u021bi cump\u0103ra din nou de la noi?\u201d<\/strong><\/p>\n<cite>R\u0103spunsurile ar trebui s\u0103 fie Da, Nu sau Poate.<\/cite><\/blockquote>\n\n\n\n<p><strong>Scorul net de reten\u021bie<\/strong> = Clien\u021bii care spun <strong>ar cump\u0103ra<\/strong> din nou \u2013 Clien\u021bii care spun <strong>nu ar cump\u0103ra<\/strong> din nou<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De ce este important Scorul net de reten\u021bie?<\/h3>\n\n\n\n<p>V\u0103 ajut\u0103 s\u0103 ob\u021bine\u021bi un r\u0103spuns foarte rapid dac\u0103 clientul este mul\u021bumit de afacerea curent\u0103. Exist\u0103 3 momente importante \u00een care po\u021bi pune aceast\u0103 \u00eentrebare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>imediat dup\u0103 prima achizi\u021bie. <\/strong>Cele mai multe informa\u021bii pe care le ve\u021bi afla vor fi legate de procesul de finalizare a pl\u0103\u021bii<\/li>\n\n\n\n<li><strong>dup\u0103 a doua achizi\u021bie. <\/strong>Ai ajuns la a doua achizi\u021bie, dar cum r\u0103m\u00e2ne cu urm\u0103toarele? Te-au pl\u0103tit deja de dou\u0103 ori, a\u0219a c\u0103 informa\u021biile te vor ajuta s\u0103 construie\u0219ti o rela\u021bie pe termen lung cu clientul<\/li>\n<\/ul>\n\n\n\n<p>A doua \u00eentrebare pe care trebuie s\u0103 o adresa\u021bi poate avea 2 versiuni:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00eentrebare deschis\u0103 cu intrare gratuit\u0103: ce putem face mai bine, ce v\u0103 place la noi<\/li>\n\n\n\n<li>prezenta\u021bi-le o list\u0103 de op\u021biuni \u0219i l\u0103sa\u021bi-le s\u0103 aleag\u0103 cu un singur clic<\/li>\n<\/ul>\n\n\n\n<p>V\u0103 recomand\u0103m s\u0103 \u00eencerca\u021bi ambele op\u021biuni \u0219i s\u0103 vede\u021bi care v\u0103 aduce cele mai multe r\u0103spunsuri.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diferen\u021ba fa\u021b\u0103 de rata net\u0103 de reten\u021bie<\/h2>\n\n\n\n<p>Rata net\u0103 de reten\u021bie = (Clien\u021bi finali \u2013 Clien\u021bi noi) \/ Clien\u021bi \u00eencep\u0103tori * 100<\/p>\n\n\n\n<p>De exemplu, dac\u0103 o companie \u00eencepe o perioad\u0103 cu 100 de clien\u021bi \u0219i o \u00eencheie cu 110 clien\u021bi, iar \u00een acea perioad\u0103 a achizi\u021bionat 10 clien\u021bi noi, Scorul s\u0103u de reten\u021bie net ar fi: (110 \u2013 10) \/ 100 = 1,0 sau 100%. <\/p>\n\n\n\n<p>Acest lucru ar indica faptul c\u0103 compania a reu\u0219it s\u0103-\u0219i p\u0103streze to\u021bi clien\u021bii \u0219i nu a pierdut niciunul, dob\u00e2ndind \u00een acela\u0219i timp \u0219i al\u021bii noi.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu re\u021binerea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta s\u0103 cre\u0219te\u021bi reten\u021bia clien\u021bilor cu bazele de date clien\u021bi \u0219i serviciile de automatizare a marketingului.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Formula scorului net de reten\u021bie<\/h2>\n\n\n\n<p><strong>Scorul net de reten\u021bie<\/strong> = (Clien\u021bi care spun c\u0103 ar cump\u0103ra din nou \u2013 Clien\u021bi care nu ar cump\u0103ra din nou) * 100<\/p>\n\n\n\n<p>Un scor net de reten\u021bie de 100% \u00eenseamn\u0103 c\u0103 compania \u00ee\u0219i p\u0103streaz\u0103 bine clien\u021bii, \u00een timp ce un scor de 0% \u00eenseamn\u0103 c\u0103 compania risc\u0103 s\u0103 nu aib\u0103 v\u00e2nz\u0103ri repetitive.<\/p>\n\n\n\n<p>Scorul net de reten\u021bie este o m\u0103sur\u0103 important\u0103 pentru orice companie, deoarece este un indicator cheie al s\u0103n\u0103t\u0103\u021bii afacerii \u0219i al capacit\u0103\u021bii acesteia de a p\u0103stra clien\u021bii \u00een timp.<\/p>\n\n\n\n<p>Un scor net de reten\u021bie ridicat este un semn bun c\u0103 compania ofer\u0103 valoare clien\u021bilor s\u0103i \u0219i c\u0103 ace\u0219tia sunt mul\u021bumi\u021bi de serviciu. Av\u00e2nd scorul mare, clien\u021bii vor veni din nou \u0219i vor cump\u0103ra din nou de la companie.<\/p>\n\n\n\n<p>Un scor net de reten\u021bie sc\u0103zut, pe de alt\u0103 parte, este un semn c\u0103 compania are probleme \u00een a p\u0103stra clien\u021bii \u0219i ar trebui s\u0103 investigheze de ce se \u00eent\u00e2mpl\u0103 acest lucru \u0219i s\u0103 ia m\u0103suri pentru a \u00eembun\u0103t\u0103\u021bi situa\u021bia.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Scorul net de reten\u021bie pentru comer\u021bul electronic<\/h3>\n\n\n\n<p>Aceast\u0103 formul\u0103 se aplic\u0103 cel mai bine pentru companiile Saas sau E-commerce. Este o m\u0103sur\u0103 care \u00eempreun\u0103 cu Rata de reten\u021bie net\u0103 poate determina de ce clien\u021bii nu mai cump\u0103r\u0103 de la dvs. \u0219i ce pute\u021bi face pentru a o \u00eembun\u0103t\u0103\u021bi.<\/p>\n\n\n\n<p>Exist\u0103 o alt\u0103 m\u0103sur\u0103, Scorul net de promovare, care v\u0103 poate ajuta s\u0103 afla\u021bi dac\u0103 cineva este dispus s\u0103 v\u0103 promoveze \u00een continuare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Avantaje fa\u021b\u0103 de Net Promoter Score<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.netpromoter.com\/know\/\" data-type=\"URL\" data-id=\"https:\/\/www.netpromoter.com\/know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scorul net de promovare<\/a> este o m\u0103sur\u0103 foarte bun\u0103 pentru a determina dac\u0103 cineva \u021bi-ar recomanda afacerea prietenilor sau cunoscu\u021bilor. Folosind-o, pute\u021bi g\u0103si informa\u021bii foarte bune despre cum func\u021bioneaz\u0103 afacerea \u0219i marketingul.<\/p>\n\n\n\n<p>Dar nu po\u021bi controla dac\u0103 utilizatorul te-a recomandat sau nu. Iar recomandarea afacerii tale altora (promovare) este diferit\u0103 de a construi clien\u021bi pe termen lung \u0219i a-i p\u0103stra.<\/p>\n\n\n\n<p>Scorul net de reten\u021bie se concentreaz\u0103 de fapt pe reten\u021bie doar pentru a vedea cum s-a sim\u021bit un client dup\u0103 o achizi\u021bie \u0219i dac\u0103 \u00eentreaga experien\u021b\u0103 l-a f\u0103cut s\u0103 vrea s\u0103 cumpere din nou sau a fost dezam\u0103git.<\/p>\n\n\n\n<p>De asemenea, compara\u021bie cu <strong>Rata de reten\u021bie net\u0103<\/strong> v\u0103 va ajuta s\u0103 decide\u021bi dac\u0103 r\u0103spunsurile lor au fost valabile \u00eentr-o anumit\u0103 perioad\u0103 de timp. <\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Scorul net de reten\u021bie (NRS) este o m\u0103sur\u0103toare utilizat\u0103 pentru a m\u0103sura dorin\u021ba clien\u021bilor de a p\u0103stra. Aceasta \u2026 <a title=\"Scorul net de reten\u021bie\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/scor-net-retentie\/\" aria-label=\"Cite\u0219te mai multe despre Net Retention Score\"> <\/a><\/p>","protected":false},"author":9,"featured_media":17969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[72,57,86],"class_list":["post-17933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-customer-retention","tag-marketing-definitions","tag-level3","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=17933"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/17969"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=17933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=17933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=17933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}