{"id":17846,"date":"2023-02-24T17:41:09","date_gmt":"2023-02-24T17:41:09","guid":{"rendered":"https:\/\/vibetrace.com\/?p=17846"},"modified":"2023-02-28T11:17:14","modified_gmt":"2023-02-28T11:17:14","slug":"guide-emojis-in-email-subject-lines","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/ghid-emoji-in-liniile-subiect-e-mail\/","title":{"rendered":"Emoji-uri \u00een r\u00e2ndurile de subiect ale e-mailului. Ghid complet."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Speciali\u015ftii \u00een marketing subestimeaz\u0103 adesea puterea pe care o are marketingul prin e-mail. Majoritatea nu \u0219tiu <strong>cum s\u0103 ie\u0219i \u00een eviden\u021b\u0103 din mul\u021bime<\/strong> \u0219i spam general. Pute\u021bi ob\u021bine acest avantaj folosind emoji-uri <a href=\"https:\/\/vibetrace.com\/ro\/tag\/email-subject-lines\/\">Subiectul emailului<\/a> linii.<\/p>\n\n\n\n<p><em>Ast\u0103zi, vom discuta despre puterea lor \u0219i efectul transformator pe care \u00eel pot avea asupra rezultatelor rezultatelor de marketing prin e-mail. S\u0103 \u00eencepem!<\/em><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_1ddc97-f5 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_1ddc97-f5 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_1ddc97-f5 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_1ddc97-f5 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">De ce oamenii de marketing folosesc emoji \u00een r\u00e2ndurile de subiect ale e-mailului?<\/h2>\n\n\n\n<p>Cutiile de e-mail ale clien\u021bilor sunt adesea <strong>plin de e-mailuri<\/strong>, dintre care multe nu ofer\u0103 altceva dec\u00e2t spam \u0219i con\u021binut generic f\u0103r\u0103 personalizare. <\/p>\n\n\n\n<p>Ceva ca un emoji poate suna frivol la \u00eenceput, chiar neprofesionist. Dar ar trebui s\u0103 \u00eencet\u0103m s\u0103 g\u00e2ndim ca agen\u021bii de marketing \u0219i s\u0103 \u00eencepem s\u0103 g\u00e2ndim ca cump\u0103r\u0103torii no\u0219tri ideali.<\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva motive excelente pentru care din ce \u00een ce mai mul\u021bi speciali\u0219ti \u00een marketing adopt\u0103 utilizarea emoji-urilor \u00een r\u00e2ndurile de subiect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ei pot <strong>atrage atentia<\/strong> \u0219i ie\u0219i \u00een eviden\u021b\u0103 fa\u021b\u0103 de restul e-mailurilor dintr-o c\u0103su\u021b\u0103 de e-mail;<\/li>\n\n\n\n<li>Sunt <strong>expresiv \u0219i poate \u00eendemna abonatul<\/strong> pentru a face clic pe e-mail;<\/li>\n\n\n\n<li>Ei pot <strong>stimula implicarea<\/strong> prin joc de cuvinte ascu\u021bit \u0219i prin \u00eenlocuirea cu totul a cuvintelor;<\/li>\n\n\n\n<li>Ei pot <strong>inspir\u0103 un sentiment u\u015furat<\/strong> \u00een loc de enervarea de a primi \u00eenc\u0103 un e-mail.<\/li>\n<\/ul>\n\n\n\n<p>\u0218i altele! Potrivit unui studiu realizat de Experian, <strong>56% al m\u0103rcilor care \u00eendr\u0103znesc s\u0103 foloseasc\u0103 emoji<\/strong> \u00een liniile de subiect atinge <strong><a href=\"https:\/\/vibetrace.com\/ro\/cum-sa-mareasca-rata-de-deschidere-a-e-mailului-in-2023\/\" data-type=\"post\" data-id=\"17561\">rate de deschidere mai mari<\/a><\/strong>. Ca rezultat, pute\u021bi vedea un angajament mai mare \u0219i rate de r\u0103spuns mai bune. Dar cel mai important, te vei putea deosebi de mul\u021bime.<\/p>\n\n\n\n<p>Dar pentru a fi eficient, nu ar trebui s\u0103 v\u0103 umple\u021bi liniile de subiect doar cu emoji. Mai jos, vom da exemple <strong>unele dintre cele mai bune practici<\/strong> la utilizarea simbolurilor.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u00centreb\u00e2nd oamenii de pe Linkedin dac\u0103 folosesc emoji-uri \u00een r\u00e2ndurile de subiect \u0219i iat\u0103 rezultatele: 62% a spus da!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-25.png\" alt=\"Emoji-uri \u00een subiectul e-mailului, sondaj Linkedin\" class=\"wp-image-17849\" width=\"584\" height=\"211\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-25.png 1000w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-25-300x109.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-25-768x278.png 768w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><figcaption class=\"wp-element-caption\">Emoji-uri \u00een r\u00e2ndurile de subiect. <a href=\"https:\/\/www.linkedin.com\/posts\/chasedimond_emojis-in-subject-lines-or-thumbs-down-activity-7020604276087394304-4Ss5\" target=\"_blank\" rel=\"noreferrer noopener\">Rezultatele sondajului de la Linkedin<\/a>.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prezentarea emojilor \u00een liniile de subiect ale e-mailului: 3 bune practici<\/h2>\n\n\n\n<p><strong>Utilizarea strategic\u0103 a emoji-urilor \u00een liniile de subiect<\/strong> poate atrage aten\u021bia abonatului \u0219i atrage aten\u021bia, ar\u0103t\u00e2ndu-le clien\u021bilor natura ta de brand \u2013 o afacere prietenoas\u0103 care dore\u0219te s\u0103 fie \u00een rela\u021bii bune cu ei. Pentru a evita capcanele utiliz\u0103rii prea multe sau irelevante simboluri, iat\u0103 c\u00e2teva dintre cele mai bune practici de luat \u00een considerare:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Alinia\u021bi-le cu con\u021binutul<\/h3>\n\n\n\n<p>Pute\u021bi oferi orice, de la accesorii de plaj\u0103 p\u00e2n\u0103 la asigurare. Indiferent de c\u00e2t de conservatoare sau altfel este afacerea ta, po\u021bi <strong>alege un emoji potrivit<\/strong>. Pute\u021bi folosi grafice sau diagrame pentru a anima un e-mail important sau un palmier pentru a anun\u021ba acele noi sosiri de var\u0103.<\/p>\n\n\n\n<p>Important este s\u0103 alege\u021bi \u00eentotdeauna un emoji potrivit \u00een func\u021bie de con\u021binutul e-mailului! Ar trebui s\u0103 fie \u0219i ele <strong>relevante pentru subiectul dvs<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Transmite emo\u021bii<\/h3>\n\n\n\n<p>Dac\u0103 dori\u021bi s\u0103 inspira\u021bi o anumit\u0103 emo\u021bie clien\u021bilor, nu v\u0103 sfia\u021bi <strong>folosind un emoji corespunz\u0103tor<\/strong>. Au de g\u00e2nd s\u0103 \ud83d\ude0d ceea ce le oferi? Oferta ta le va face s\u0103 arate sau s\u0103 se simt\u0103 \ud83d\ude0e?<\/p>\n\n\n\n<p>Pute\u021bi vedea cum simbolurile corespunz\u0103toare <strong>sugereaz\u0103 cum se vor sim\u021bi cititorii<\/strong> c\u00e2nd v\u0103 deschid e-mailul \u0219i, cel mai important, c\u00e2nd dau clic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Crea\u021bi impact<\/h3>\n\n\n\n<p>Prezentarea emoji-urilor este o modalitate excelent\u0103 de a face acest lucru <strong>subliniaz\u0103 ceea ce conteaz\u0103 cel mai mult<\/strong> \u00een subiectul e-mailului. Pute\u021bi pune un emoji relevant imediat dup\u0103 un cuv\u00e2nt cheie pentru a-l eviden\u021bia. <\/p>\n\n\n\n<p>Aminti\u021bi-v\u0103, utiliza\u021bi-l numai <strong>dup\u0103 cuv\u00e2ntul cheie<\/strong> \u2013 cititorii vor asocia simbolul cu cuv\u00e2ntul. Dac\u0103 este \u00eenaintea cuv\u00e2ntului cheie, le va \u00eentrerupe citirea, for\u021b\u00e2ndu-i s\u0103 ghiceasc\u0103 ce a\u021bi vrut s\u0103 spune\u021bi cu acest simbol specific.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 ad\u0103uga\u021bi emoji \u00een liniile de subiect ale e-mailului<\/h2>\n\n\n\n<p>Ad\u0103ugarea de emoji \u00een liniile de subiect este o ac\u021biune foarte simpl\u0103. V\u0103 vom spune mai \u00eent\u00e2i cum s\u0103 face\u021bi acest lucru cu software-ul nostru \u0219i apoi cum s\u0103 face\u021bi acest lucru cu orice software de marketing prin e-mail:<\/p>\n\n\n\n<p><strong>Cum s\u0103 insera\u021bi emoji \u00een liniile de subiect cu Vibetrace<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Edita\u021bi con\u021binutul e-mailului \u0219i accesa\u021bi sec\u021biunea Informa\u021bii e-mail (unde edita\u021bi linia de subiect)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"186\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-29-1024x186.png\" alt=\"\" class=\"wp-image-19169\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-29-1024x186.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-29-300x54.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-29-768x139.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-29-1536x279.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-29-18x3.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-29.png 1828w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Face\u021bi clic pe Ad\u0103uga\u021bi emoji \u00een timp ce edita\u021bi subiectul<\/figcaption><\/figure>\n\n\n\n<p>2. Alege\u021bi un Emoji din masa mare de emoji-uri. C\u00e2nd alege\u021bi unul, acesta este copiat automat \u00een clipboard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-31-1024x948.png\" alt=\"\" class=\"wp-image-19171\" width=\"572\" height=\"529\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-31-1024x948.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-31-300x278.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-31-768x711.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-31-13x12.png 13w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-31.png 1190w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><figcaption class=\"wp-element-caption\">Tabel mare de emoji-uri pe care le pute\u021bi folosi imediat \u00een r\u00e2ndurile de subiect<\/figcaption><\/figure>\n\n\n\n<p><strong>Cum s\u0103 insera\u021bi emoji-uri \u00een r\u00e2ndurile de subiect cu orice software de marketing prin e-mail<\/strong><\/p>\n\n\n\n<p>Pute\u021bi urma aceast\u0103 abordare cu orice alt software:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Accesa\u021bi aceast\u0103 pagin\u0103: <a href=\"https:\/\/www.freecodecamp.org\/news\/all-emojis-emoji-list-for-copy-and-paste\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.freecodecamp.org\/news\/all-emojis-emoji-list-for-copy-and-paste\/<\/a><\/li>\n\n\n\n<li>Alege\u021bi emoji-ul care v\u0103 place \u0219i copia\u021bi-l de pe pagin\u0103 (selecta\u021bi-l ca text normal)<\/li>\n\n\n\n<li>Lipi\u021bi-l \u00een c\u00e2mpul de introducere a liniei de subiect al e-mailului (indiferent ce ar fi acesta).<\/li>\n<\/ol>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utilizarea cu succes a emoji-urilor \u00een liniile de subiect ale e-mailului<\/h2>\n\n\n\n<p>Liniile de subiect sunt partea cea mai esen\u021bial\u0103 a e-mailului dvs. Sunt <strong>factorul decisiv<\/strong> dac\u0103 un abonat v\u0103 va deschide e-mailul. Ar trebui s\u0103 acorda\u021bi o aten\u021bie sporit\u0103 atunci c\u00e2nd crea\u021bi copia \u0219i asta, desigur, \u00eenseamn\u0103 s\u0103 alege\u021bi cel mai bun emoji posibil.<\/p>\n\n\n\n<p>Mai jos, am adunat o list\u0103 de <strong>\u0219apte dintre cele mai utilizate<\/strong> \u0219i emoji-uri populare pe care le pute\u021bi prezenta \u00een copia r\u00e2ndurilor dvs. de subiect, \u00eempreun\u0103 cu ceea ce acestea pot exprima:<\/p>\n\n\n\n<p>\ud83c\udf81 \u2013 emoji-ul Cadou \u00eempachetat este perfect pentru e-mailurile cu cadouri, vouchere, cadouri \u0219i mai ales cele care vizeaz\u0103 s\u0103 ureze abona\u021bilor dvs. La mul\u021bi ani.<\/p>\n\n\n\n<p>\u2764\ufe0f \u2013 emoji-ul Inim\u0103 Ro\u0219ie exprim\u0103 \u0219i inspir\u0103 emo\u021bii de dragoste \u0219i recuno\u0219tin\u021b\u0103.<\/p>\n\n\n\n<p>\ud83d\ude0d \u2013 Fa\u021ba Z\u00e2mbitoare cu Ochi-Inim\u0103 inspir\u0103 entuziasm \u0219i entuziasm.<\/p>\n\n\n\n<p>\ud83d\ude2e \u2013 emoji-ul Fa\u021b\u0103 cu gura deschis\u0103 te poate ajuta s\u0103 exprimi c\u00e2t de surprinz\u0103tor de bun\u0103 este oferta ta.<\/p>\n\n\n\n<p>\ud83d\udd25 \u2013 emoji-ul Fire este perfect pentru oferte, promo\u021bii \u0219i \u0219tiri \u0219i informa\u021bii importante.<\/p>\n\n\n\n<p>\u23f2 \u2013 emoji-ul Timer Clock exprim\u0103 urgen\u021b\u0103 \u0219i se potrive\u0219te perfect pentru oferte \u0219i promo\u021bii limitate \u0219i sensibile la timp.<\/p>\n\n\n\n<p>\ud83d\udc49 \u2013 Indexul Backhand Pointing Right te va ajuta s\u0103 atragi aten\u021bia asupra ceva specific \u00een linia de subiect \u0219i s\u0103 transmi\u021bi importan\u021b\u0103.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La ce s\u0103 te str\u0103duie\u0219ti c\u00e2nd folose\u0219ti emoji?<\/h3>\n\n\n\n<p>Nu v\u0103 limita\u021bi la cele \u0219apte emoji-uri pe care le-am selectat mai sus. \u00cen func\u021bie de ceea ce dori\u021bi s\u0103 exprima\u021bi, pute\u021bi utiliza oricare dintre simbolurile disponibile. Cele mai de succes cazuri de utilizare a emoji-urilor \u00een r\u00e2ndurile de subiect sunt atunci c\u00e2nd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>completa<\/strong> linia de subiect;<\/li>\n\n\n\n<li><strong>transmite ceva important<\/strong> \u2013 ca o emo\u021bie sau o urgen\u021b\u0103;<\/li>\n\n\n\n<li>v\u0103 ajut\u0103 s\u0103 crea\u021bi linii de subiect mai bune care <strong>arat\u0103 grozav at\u00e2t pe web, c\u00e2t \u0219i pe mobil<\/strong>;<\/li>\n\n\n\n<li>te ajut <strong>optimiza\u021bi liniile de subiect<\/strong> prin scurtarea acestora;<\/li>\n\n\n\n<li>crea\u021bi linii de subiect captivante \u0219i captivante din punct de vedere vizual, <strong>nu dezordine<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Vorbind de dezordine \u2013 o regul\u0103 de baz\u0103 bun\u0103 este s\u0103 <strong>nu utiliza\u021bi mai mult de 3 emoji<\/strong> pe r\u00e2nd de subiect. \u00cenlocui\u021bi numere, litere \u0219i cuvinte \u00eentregi, dar nu le umple\u021bi cu simboluri. Acest lucru ar face ca subiectul s\u0103 nu fie citit \u0219i ar putea chiar s\u0103 apar\u0103 drept spam.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"396\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-27-1024x396.png\" alt=\"\" class=\"wp-image-19167\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-27-1024x396.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-27-300x116.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-27-768x297.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-27-1536x594.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-27-18x7.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-27.png 1872w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Exemplu de linii de subiect pentru e-mail care includ emoji la Vibetrace<\/figcaption><\/figure>\n\n\n\n<p><em>\u0218tiu c\u0103 te \u00eentrebi cum po\u021bi fi sigur c\u0103 folose\u0219ti emoji-urile potrivite pentru publicul t\u0103u. Vom discuta chiar acum!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 testez A\/B emoji-urile \u00een liniile de subiect \u0219i s\u0103 urm\u0103re\u0219ti performan\u021ba?<\/h2>\n\n\n\n<p>Asta e partea simpl\u0103.<a href=\"https:\/\/vibetrace.com\/ro\/\"> <strong>Solu\u021bii robuste precum VibeTrace<\/strong><\/a> v\u0103 permit s\u0103 configura\u021bi fluxuri de lucru automate de marketing prin e-mail \u0219i s\u0103 crea\u021bi varia\u021bii pentru fiecare e-mail trimis.<\/p>\n\n\n\n<p>\u00cen cadrul platformei de marketing VibeTrace, pute\u021bi crea campanii de e-mail cu <strong>p\u00e2n\u0103 la trei variante de con\u021binut<\/strong>. \u0218i asta se aplic\u0103 \u0219i liniilor de subiect ale e-mailului. <\/p>\n\n\n\n<p>C\u00e2nd le crea\u021bi, pute\u021bi predetermina procentele de timp pe care le va afi\u0219a fiecare varia\u021bie. Pute\u021bi urm\u0103ri rezultatele acestor campanii de e-mail<a href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\"> <strong>\u00een cadrul rapoartelor de campanie<\/strong><\/a>.<\/p>\n\n\n\n<p>Tot ce r\u0103m\u00e2ne dup\u0103 aceea este s\u0103 optimiza\u021bi \u00een consecin\u021b\u0103. \u021aine\u021bi cont de faptul c\u0103 unele variante ale emoji-urilor ar putea avea performan\u021be slabe nu din cauza simbolului pe care l-a\u021bi ales, ci din cauza clientului de e-mail pe care \u00eel utiliza\u021bi. Pute\u021bi vedea mai jos ce vreau s\u0103 spun!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Emojis vs. Clien\u021bi de e-mail<\/h2>\n\n\n\n<p>Partea dificil\u0103 cu utilizarea emoji-urilor \u00een r\u00e2ndurile de subiect ale e-mailului este cunoa\u0219terea <strong>cum vor reda<\/strong> \u00een func\u021bie de clien\u021bii de e-mail ai abona\u021bilor t\u0103i. <\/p>\n\n\n\n<p>\u00cen general, emoji-urile sunt redate \u00een func\u021bie de sistemele de operare ale utilizatorului, dar nu este \u00eentotdeauna cazul. Mai jos am enumerat ce se \u00eent\u00e2mpl\u0103 cu emoji-urile \u00een <strong>cei mai populari clien\u021bi de e-mail<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emoji-uri \u00een Gmail<\/strong> \u2013 Google red\u0103 emoji prin Gmail \u00een loc de sistemul de operare. Acest lucru poate duce la diferen\u021be de stil, precum \u0219i la probleme generale cu randarea.<\/li>\n\n\n\n<li><strong>Emoji-uri \u00een Yahoo<\/strong> \u2013 emoji-urile vor fi redate conform sistemului de operare, dar Yahoo \u00eensu\u0219i accept\u0103 emoji-uri limitate, dintre care unele pot fi dep\u0103\u0219ite.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"266\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-28-1024x266.png\" alt=\"\" class=\"wp-image-19168\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-28-1024x266.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-28-300x78.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-28-768x200.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-28-18x5.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-28.png 1046w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Emoji-uri \u00een clientul de e-mail Yahoo<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emojis-uri \u00een Outlook<\/strong> \u2013 Outlook accept\u0103 pe deplin emoji-urile. Modul \u00een care sunt redate depinde dac\u0103 abonatul \u00ee\u0219i vede e-mailul prin aplica\u021bia mobil\u0103\/browserul sau prin aplica\u021bia desktop.<\/li>\n<\/ul>\n\n\n\n<p><strong>Testarea e-mailurilor dvs<\/strong> \u00eenainte de a le trimite este singura modalitate de a garanta c\u0103 emoji-urile vor fi redate corect. Le pute\u021bi testa pe diferi\u021bi clien\u021bi sau pute\u021bi utiliza instrumente suplimentare \u00een munca dvs. Dac\u0103 dori\u021bi s\u0103 vede\u021bi rezultate \u00eembun\u0103t\u0103\u021bite datorit\u0103 emoji-urilor, nu pute\u021bi s\u0103ri peste acel pas.<\/p>\n\n\n\n<p><em>\u0218i vorbind despre rezultate, vom vorbi despre asta \u00een sec\u021biunea urm\u0103toare pentru a v\u0103 ajuta s\u0103 v\u0103 da\u021bi seama dac\u0103 folosirea emoji-urilor \u00een r\u00e2ndurile de subiect merit\u0103 deloc.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Emojis-uri \u00een liniile de subiect ale e-mailului \u0219i \u00een dosarul Spam<\/h3>\n\n\n\n<p>Una dintre \u00eentreb\u0103rile pe care le primim frecvent este dac\u0103 ad\u0103ugarea de emoji \u00een liniile de subiect va declan\u0219a filtre de spam. <\/p>\n\n\n\n<p><strong>R\u0103spunsurile scurte sunt NU<\/strong>, le pute\u021bi folosi \u00een siguran\u021b\u0103 \u00een campaniile dvs. de e-mail. Folosirea excesiv\u0103 a acestora, cum ar fi ad\u0103ugarea prea multor \u0219i ca subiectul s\u0103 par\u0103 nenatural, atunci acele filtre de spam ar putea fi declan\u0219ate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum influen\u021beaz\u0103 emojis ratele de deschidere \u0219i KPI-urile?<\/h2>\n\n\n\n<p>Cercet\u0103rile au demonstrat c\u0103 emoji-urile au <strong>un efect semnificativ asupra KPI-urilor<\/strong> \u0219i principalele valori de marketing prin e-mail. Am men\u021bionat deja studiul lui Experian privind impactul asupra<a href=\"https:\/\/vibetrace.com\/ro\/e-mail-rata-deschidere\/\" data-type=\"post\" data-id=\"18600\"> rate deschise<\/a>, dar sunt multe altele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conform raportului Adobe Emoji Trend, <strong>44% de clien\u021bi<\/strong> este mai probabil s\u0103 cumpere atunci c\u00e2nd emoji-urile sunt prezentate \u00een produsele publicitare.<\/li>\n\n\n\n<li><strong>78% de abona\u021bi<\/strong> g\u0103si\u021bi m\u0103rcile care folosesc emoji-uri mai pl\u0103cute, din nou conform Raportului Adobe Emoji Trend.<\/li>\n\n\n\n<li>Potrivit Swiftpage (acum Act!), <strong>unic<\/strong> <strong>ratele de deschidere cresc cu 29%<\/strong> \u0219i <strong>CTR-uri unice \u2013 de 28%<\/strong> atunci c\u00e2nd utiliza\u021bi emoji-uri \u00een r\u00e2ndurile de subiect.<\/li>\n<\/ul>\n\n\n\n<p>De\u0219i toate acestea sunt rezultate foarte pozitive \u0219i dovezi ferme \u00een favoarea utiliz\u0103rii emoji-urilor, o treime dintre managerii superiori cred c\u0103 emoji-urile nu sunt profesionale, potrivit Business.com.<\/p>\n\n\n\n<p>Acolo<a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\"> <strong>cunosc\u00e2ndu-\u021bi clien\u021bii<\/strong><\/a> bine joac\u0103 un rol primordial. Contextul va determina succesul utiliz\u0103rii emoji-urilor \u0219i a dvs <strong>publicul \u021bint\u0103 define\u0219te acel context<\/strong>. Cump\u0103r\u0103torii online de stil de via\u021b\u0103 le-ar putea pl\u0103cea, \u00een timp ce factorii de decizie IT ar putea considera c\u0103 nu sunt profesioni\u0219ti.<\/p>\n\n\n\n<p>Odat\u0103 ce ave\u021bi o imagine clar\u0103 a publicului dvs., este timpul s\u0103 trimite\u021bi acele e-mailuri. Nu uita <strong>Diviza\u021bi-v\u0103 liniile de subiect<\/strong>, a\u0219a cum sa men\u021bionat mai sus. \u00cen acest fel, vei determina dac\u0103 emoji-urile func\u021bioneaz\u0103 pentru afacerea ta \u0219i care dintre ele func\u021bioneaz\u0103 cel mai bine!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ar trebui s\u0103 v\u0103 g\u00e2ndi\u021bi s\u0103 utiliza\u021bi emoji \u00een r\u00e2ndurile de subiect?<\/h2>\n\n\n\n<p><strong>Desigur!<\/strong> Nu este pentru orice afacere, iar contextul conteaz\u0103, dar merit\u0103 \u00eencercat. Ar trebui:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Folosi\u021bi-le pentru a accentua;<\/li>\n\n\n\n<li>Plasa\u021bi-le strategic;<\/li>\n\n\n\n<li>Nu exagera;<\/li>\n\n\n\n<li>Alinia\u021bi-le cu marca \u0219i tonul vocii dvs.;<\/li>\n\n\n\n<li>Folosi\u021bi cele relevante;<\/li>\n\n\n\n<li>\u0218i lua\u021bi \u00een considerare publicul \u021bint\u0103.<\/li>\n<\/ol>\n\n\n\n<p>Folosirea emoji-urilor \u00een r\u00e2ndurile de subiect s-a dovedit a fi destul de benefic\u0103, \u00eentr-adev\u0103r. Emojiurile sunt mai degrab\u0103 <strong>accesoriu captivant<\/strong> la o form\u0103 de comunicare pe care mul\u021bi abona\u021bi ar putea s\u0103 o considere plictisitoare, deoarece cu to\u021bii primim zeci de e-mailuri \u00een fiecare zi.<\/p>\n\n\n\n<p>Dar dac\u0103 sunte\u021bi preg\u0103tit \u0219i dispus s\u0103 ob\u021bine\u021bi rezultate creative \u0219i s\u0103 ob\u021bine\u021bi rezultate, emoji-urile sunt o modalitate excelent\u0103 de a face acest lucru!<\/p>\n\n\n\n<p><strong><em>Lectur\u0103 suplimentar\u0103<\/em><\/strong>. Avem un subiect complet referitor la <a href=\"https:\/\/vibetrace.com\/ro\/tag\/email-subject-lines\/\">Linii de subiect ale e-mailului<\/a>. niste <\/p>\n\n\n\n<p><em>1.<\/em><a href=\"https:\/\/vibetrace.com\/ro\/cum-sa-mareasca-rata-de-deschidere-a-e-mailului-in-2023\/\"><em> <\/em><em>Cum s\u0103 cre\u0219te\u021bi rata de deschidere a e-mailului \u00een 2023<\/em><\/a><\/p>\n\n\n\n<p><em>2.<\/em><a href=\"https:\/\/vibetrace.com\/ro\/cele-mai-bune-cuvinte-e-mail-linii-subiect\/\"><em> Cele mai bune cuvinte + linii de subiect pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi campania prin e-mail<\/em><\/a><\/p>\n\n\n\n<p><em>3.<\/em><a href=\"https:\/\/vibetrace.com\/ro\/marketing-e-mail-automatizat\/\"><em> Marketing prin e-mail automat<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Speciali\u015ftii \u00een marketing subestimeaz\u0103 adesea puterea pe care o are marketingul prin e-mail. Majoritatea nu \u0219tiu s\u0103 ias\u0103 \u00een eviden\u021b\u0103... <a title=\"Emoji-uri \u00een r\u00e2ndurile de subiect ale e-mailului. Ghid complet.\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/ghid-emoji-in-liniile-subiect-e-mail\/\" aria-label=\"Cite\u0219te mai multe despre Emojis \u00een liniile de subiect ale e-mailului. Ghid complet.\"> <\/a><\/p>","protected":false},"author":9,"featured_media":19536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[53,51],"class_list":["post-17846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-subject-lines","tag-guide","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=17846"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/19536"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=17846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=17846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=17846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}