{"id":17832,"date":"2023-02-22T07:59:33","date_gmt":"2023-02-22T07:59:33","guid":{"rendered":"https:\/\/vibetrace.com\/?p=17832"},"modified":"2023-11-10T21:58:11","modified_gmt":"2023-11-10T21:58:11","slug":"average-order-value","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/","title":{"rendered":"Valoarea medie a comenzii"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Valoarea medie a comenzii este una dintre cele mai bune valori de utilizat pentru afacerile de comer\u021b electronic.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id17832_171a00-b2 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id17832_171a00-b2 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id17832_171a00-b2 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id17832_171a00-b2 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Derularea de campanii \u0219i promo\u021bii de marketing f\u0103r\u0103 capacitatea de a le m\u0103sura eficacitatea este o risip\u0103 de resurse. Este esen\u021bial s\u0103 pute\u021bi identifica \u0219i m\u0103sura eficacitatea campaniilor dvs. pentru a identifica tendin\u021bele de v\u00e2nz\u0103ri \u0219i pentru a stabili \u021binte de v\u00e2nz\u0103ri realizabile.<\/p>\n\n\n\n<p>In orice caz, <strong>AOV nu m\u0103soar\u0103 exact c\u00e2t de bine merge afacerea dvs <\/strong>dar un AOV ridicat este, de asemenea, un semn c\u0103 strategia de pre\u021buri \u0219i eforturile de marketing ale unei companii sunt eficiente.&nbsp;<\/p>\n\n\n\n<p>Aminti\u021bi-v\u0103 c\u0103 este, de asemenea, important s\u0103 urm\u0103ri\u021bi AOV \u00een timp, astfel \u00eenc\u00e2t s\u0103 pute\u021bi vedea tendin\u021bele \u0219i s\u0103 face\u021bi modific\u0103ri pentru a-l \u00eembun\u0103t\u0103\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Care este valoarea medie a comenzii?<\/h2>\n\n\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Defini\u021bia valorii medii a comenzii (AOV)<\/p>\n\n\n\n<p>Valoarea medie a comenzii (AOV) este o valoare folosit\u0103 pentru a m\u0103sura suma medie \u00een dolari cheltuit\u0103 per tranzac\u021bie pe un site web sau \u00eentr-un magazin.<\/p>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Un AOV ridicat \u00eenseamn\u0103 de obicei c\u0103 clien\u021bii cheltuiesc mai mul\u021bi bani pe tranzac\u021bie, ceea ce ar putea fi un indiciu al unei afaceri s\u0103n\u0103toase. Mai mult, ar putea fi efectul clien\u021bilor care cump\u0103r\u0103 lucruri mai scumpe sau cump\u0103r\u0103 mai multe articole la fiecare tranzac\u021bie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formula pentru valoarea medie a comenzii<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-1-1024x512.png\" alt=\"\" class=\"wp-image-18215\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-1-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-1-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-1-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/average-order-value-formula-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Valoarea medie a comenzii pe industrie<\/h3>\n\n\n\n<p>Valorile medii recente ale comenzii \u00een func\u021bie de industrie sunt afi\u0219ate mai jos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/average-order-value-by-industry-1024x1024.png\" alt=\"\" class=\"wp-image-18674\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/average-order-value-by-industry-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/average-order-value-by-industry-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/average-order-value-by-industry-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/average-order-value-by-industry-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/average-order-value-by-industry-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/average-order-value-by-industry.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sursa: Randamentul dividendelor<\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Industrie<\/strong><\/td><td><strong>In medie<\/strong><\/td><\/tr><tr><td>Lux \u0219i bijuterii<\/td><td>$182<\/td><\/tr><tr><td>Casa si Mobila<\/td><td>$139<\/td><\/tr><tr><td>mod\u0103, accesorii \u0219i \u00eembr\u0103c\u0103minte<\/td><td>$126<\/td><\/tr><tr><td>Frumuse\u021be \u0219i \u00eengrijire personal\u0103<\/td><td>$112<\/td><\/tr><tr><td>Comer\u021b cu mai multe m\u0103rci<\/td><td>$109<\/td><\/tr><tr><td>Produse alimentare si bauturi<\/td><td>$75<\/td><\/tr><tr><td>\u00cengrijirea animalelor de companie \u0219i servicii veterinare<\/td><td>$71<\/td><\/tr><tr><td>Bunuri de consum<\/td><td>$37<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Datele recente din noiembrie 2022 arat\u0103 valoarea medie a comenzii (AOV) pentru diverse industrii, determinat\u0103 de <a href=\"https:\/\/marketing.dynamicyield.com\/benchmarks\/average-order-value\/\" target=\"_blank\" rel=\"noopener\">Randament dinamic<\/a>. <\/p>\n\n\n\n<p>Cel mai mare AOV a fost \u00eenregistrat \u00een industria de lux \u0219i bijuterii, la $182, \u00een timp ce cel mai sc\u0103zut a fost \u00eenregistrat \u00een industria bunurilor de larg consum, la $37. <\/p>\n\n\n\n<p>Industria casei \u0219i a mobilei a avut un AOV mediu de $139. <\/p>\n\n\n\n<p>Industria modei, accesoriilor \u0219i \u00eembr\u0103c\u0103mintei a avut un AOV mediu de $126, industria de frumuse\u021be \u0219i \u00eengrijire personal\u0103 a avut un AOV mediu de $112. <\/p>\n\n\n\n<p>Industria alimentar\u0103 \u0219i a b\u0103uturilor a avut un AOV mediu de $75. <\/p>\n\n\n\n<p>Industria de v\u00e2nzare cu am\u0103nuntul multi-marc\u0103 a avut un AOV mediu de $109, iar industria de \u00eengrijire a animalelor de companie \u0219i servicii veterinare a avut un AOV mediu de $71. <\/p>\n\n\n\n<p>Aceste date ofer\u0103 informa\u021bii valoroase despre valorile medii ale comenzilor din diferite industrii, care pot fi folosite de companii pentru a optimiza strategiile de pre\u021b \u0219i pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi profitul.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Valoarea ordinului modal<\/h3>\n\n\n\n<p>Valoarea modal\u0103 a comenzii este foarte legat\u0103 de valoarea medie a comenzii. Se mai nume\u0219te \u0219i Valoarea Comenzii Mode. Pentru a g\u0103si valoarea ordinului modal, cel mai bine este s\u0103 pune\u021bi valorile&nbsp;<strong>\u00een ordine<\/strong>&nbsp;\u0219i&nbsp;<strong>numara<\/strong>&nbsp;c\u00e2te din fiecare num\u0103r. Un num\u0103r care apare cel mai des este&nbsp;<strong>modul<\/strong>.<\/p>\n\n\n\n<p>123, 145, 146, 146, 146, 151, 162, 162, 162, 162, 178, 178, 180, 400<\/p>\n\n\n\n<p>Pentru a simplifica acest lucru, am rotunjit valorile la numere \u00eentregi. Pute\u021bi face acela\u0219i lucru pentru valorile comenzii dvs.<\/p>\n\n\n\n<p>Acum putem vedea cu u\u0219urin\u021b\u0103 ce valoare a comenzii apare&nbsp;<strong>cel mai adesea<\/strong>, \u00een acest caz 162. Dar pentru Valoarea ordinului nostru modal a\u021bi putea fi interesat de un interval \u00een care valorile comenzii apar cel mai mult.<\/p>\n\n\n\n<p>\u00cen cazul nostru, intervalul \u00een care pute\u021bi vedea valori repetate pentru Valorile de comand\u0103 este 146 &gt; 178. De ce este important\u0103 Valoarea de ordine modal\u0103?<\/p>\n\n\n\n<p>\u00cen timp ce valoarea medie a comenzii este mult mai comun\u0103 dec\u00e2t Valoarea modului, acest interval v\u0103 poate ar\u0103ta c\u0103 majoritatea comenzilor se afl\u0103 \u00eentr-un interval diferit de medie, deoarece vor exista o mul\u021bime de comenzi de mare valoare care vor denatura rezultatul.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 urm\u0103ri\u021bi valoarea medie a comenzii?<\/h3>\n\n\n\n<p>Urm\u0103rirea periodic\u0103 a AOV al companiei v\u0103 va ajuta s\u0103 \u00een\u021belege\u021bi c\u00e2t valoreaz\u0103 fiecare tranzac\u021bie \u0219i v\u0103 va oferi o indica\u021bie asupra c\u00e2t de eficient func\u021bioneaz\u0103 strategiile dvs. de pre\u021buri.<\/p>\n\n\n\n<p>De fapt, este important s\u0103 urm\u0103ri\u021bi AOV de-a lungul timpului \u0219i \u00een diferite segmente, cum ar fi pe categorii de produse, segmente de clien\u021bi sau canal de marketing, astfel \u00eenc\u00e2t s\u0103 pute\u021bi identifica unde ar trebui s\u0103 v\u0103 concentra\u021bi eforturile.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-average-order-value-1024x1024.png\" alt=\"\" class=\"wp-image-18218\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-average-order-value-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-average-order-value-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-average-order-value-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-average-order-value-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-average-order-value.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Exist\u0103 mai multe moduri de a urm\u0103ri valoarea medie a comenzii (AOV) pentru o companie:<\/p>\n\n\n\n<p><strong>Utiliza\u021bi analiza platformei de comer\u021b electronic: <\/strong>Multe platforme de comer\u021b electronic, inclusiv Shopify \u0219i Magento, au statistici care v\u0103 permit s\u0103 urm\u0103ri\u021bi AOV. Pute\u021bi urm\u0103ri cu u\u0219urin\u021b\u0103 AOV folosind aceste platforme.<\/p>\n\n\n\n<p><strong>Utiliza\u021bi un instrument de business intelligence:<\/strong> Urm\u0103ri\u021bi AOV \u0219i al\u021bi indicatori cheie \u00een mai multe surse de date folosind o solu\u021bie de business intelligence precum Tableau, Power BI sau Looker. Aceasta este metoda cea mai simpl\u0103 \u0219i convenabil\u0103 pentru urm\u0103rirea AOV sau orice alt\u0103 m\u0103sur\u0103.&nbsp;<\/p>\n\n\n\n<p><strong>Utiliza\u021bi o foaie de calcul: <\/strong>Crea\u021bi o foaie de calcul \u0219i introduce\u021bi manual venitul total \u0219i num\u0103rul de comenzi \u00een mod regulat, apoi utiliza\u021bi formula AOV pentru a calcula media. Poate dura ceva mai mult timp, dar func\u021bioneaz\u0103 \u00eentotdeauna.<\/p>\n\n\n\n<p><strong>Utiliza\u021bi un instrument de analiz\u0103 web: <\/strong>Crea\u021bi un raport sau un obiectiv personalizat \u00eentr-o solu\u021bie de analiz\u0103 web precum Google Analytics pentru a urm\u0103ri AOV.<\/p>\n\n\n\n<p><strong>Utiliza\u021bi sistemul dvs. de puncte de v\u00e2nzare (POS):<\/strong> Dac\u0103 de\u021bine\u021bi un magazin fizic, pute\u021bi urm\u0103ri AOV rul\u00e2nd un raport privind veniturile totale \u0219i num\u0103rul de comenzi prin sistemul dvs. POS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e2t de des ar trebui s\u0103 verifica\u021bi valoarea medie a comenzii?<\/h3>\n\n\n\n<p>Valoarea medie a comenzii poate fi foarte util\u0103 \u00een timpul campaniilor sezoniere. De asemenea, ajut\u0103 la determinarea sau compararea calit\u0103\u021bii campaniei.&nbsp;<\/p>\n\n\n\n<p><strong>Sezon la sezon: <\/strong>&nbsp;Pe baza unei campanii sezoniere, veniturile totale ale sezonului trecut \u0219i cele mai recente venituri din sezonul curent ar fi u\u0219or de \u00een\u021beles. Poate fi optimizat chiar \u00eenainte de \u00eenceperea campaniei. Dac\u0103 v\u0103 uita\u021bi doar la veniturile totale \u0219i a\u0219tepta\u021bi s\u0103 se \u00eencheie campania. Este greu de optimizat campania la final.<\/p>\n\n\n\n<p>Dar valoarea medie a comenzii v\u0103 poate ajuta cu adev\u0103rat, chiar dac\u0103 este prima dvs. s\u0103pt\u0103m\u00e2n\u0103 de campanie. De exemplu. Sezonul trecut AOV a fost 100$. Dac\u0103 vrei s\u0103-l compari instantaneu f\u0103r\u0103 s\u0103 a\u0219tep\u021bi s\u0103 \u00eenchei campania. Prima s\u0103pt\u0103m\u00e2n\u0103 de AOV ar putea ajuta cu u\u0219urin\u021b\u0103 s\u0103 ac\u021bion\u0103m asupra optimiz\u0103rii campaniei<\/p>\n\n\n\n<p><strong>Lunar: <\/strong>Valoarea medie a comenzii poate fi util\u0103 pentru a \u00een\u021belege cre\u0219terea dvs. lunar\u0103. Te po\u021bi concentra pentru a-l optimiza chiar \u0219i la \u00eenceputul lunii.&nbsp;<\/p>\n\n\n\n<p><strong>Anual:<\/strong> De cele mai multe ori, este posibil s\u0103 fi analizat veniturile totale, iar veniturile totale v\u0103 ajut\u0103 s\u0103 \u00een\u021belege\u021bi cre\u0219terea la sf\u00e2r\u0219itul anului. De\u0219i, AOV va fi cu adev\u0103rat util chiar \u00eenainte de \u00eenceputul anului pentru a estima veniturile pentru sf\u00e2r\u0219itul anului, de exemplu, dac\u0103 valoarea medie a comenzii este de $100 \u0219i num\u0103rul total de comenzi pentru anul trecut a fost de 1000, venitul total ar fi 1000 * 100 = $100.000.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calculator pentru valoarea medie a comenzii<\/h2>\n\n\n\n<p>Dori\u021bi s\u0103 calcula\u021bi valoarea medie a comenzii? Utiliza\u021bi calculatorul nostru simplu de mai jos. <\/p>\n\n\n<div class=\"gb-container gb-container-c4533411\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading\">Calculator simplu pentru valoarea medie a comenzii<\/h3>\n\n\n\n<style>\n      .input {\n        text-align: center;\n      }\n    <\/style>\n    <div class=\"container\">\n      <form action=\"\">\n<div class=\"row\">\n        <label>Veniturile totale: <input type=\"number\" min=\"0\" value=\"1000000\" id=\"visitors\" class=\"input\" required=\"\"><\/label>\n<\/div>\n<div class=\"row\">\n        <label>Num\u0103r de conversii: <input type=\"number\" min=\"0\" value=\"4500\" id=\"conversions\" class=\"input\" required=\"\"><\/label>\n<\/div>\n        <button type=\"button\" onclick=\"calculateConversionRate();\">calculati<\/button>\n        <br>\n        <span>Valoarea medie a comenzii: <span id=\"conversionRate\"><\/span><\/span>\n      <input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n    <\/div>\n    <script>\n      function calculateConversionRate() {\n        var visitors = document.getElementById('visitors').value;\n        var conversions = document.getElementById('conversions').value;\n        var conversionRate = Math.ceil(visitors \/ conversions);\n        document.getElementById('conversionRate').innerHTML = conversionRate;\n      }\n    <\/script>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Lucruri importante despre valoarea medie a comenzii<\/h2>\n\n\n\n<p>AOV, ca orice alt\u0103 m\u0103sur\u0103toare de acolo, este foarte esen\u021bial\u0103 pentru afacerea dvs. Este esen\u021bial s\u0103 v\u0103 ajute s\u0103 lua\u021bi deciziile potrivite pentru a v\u0103 cre\u0219te veniturile afacerii.<\/p>\n\n\n\n<p><strong>AOV ofer\u0103 perspective importante asupra comportamentului clien\u021bilor: <\/strong>&nbsp;AOV v\u0103 va ajuta c\u00e2t de mult cheltuiesc media comun\u0103 a clien\u021bilor pentru fiecare tranzac\u021bie, ceea ce v\u0103 poate oferi o idee despre c\u00e2t de bine reac\u021bioneaz\u0103 ace\u0219tia la reducerile, promo\u021biile \u0219i alte trucuri pentru a \u00eencuraja clien\u021bii s\u0103 cumpere.<\/p>\n\n\n\n<p><strong>\u00cembun\u0103t\u0103\u021bi\u021bi strategiile de marketing \u0219i pre\u021buri: <\/strong>Dac\u0103 AOV nu este at\u00e2t de mare pe c\u00e2t v-a\u021bi a\u0219teptat, v\u0103 ofer\u0103 o perspectiv\u0103 despre cum s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi campaniile \u0219i s\u0103 face\u021bi c\u00e2teva modific\u0103ri adecvate la pre\u021buri pentru ca clien\u021bii s\u0103 cheltuiasc\u0103 mai mult,<\/p>\n\n\n\n<p><strong>M\u0103sura\u021bi loialitatea clien\u021bilor: <\/strong>Cea mai mare idee pentru a c\u00e2\u0219tiga mai mult este acela de a atrage clien\u021bii s\u0103 cumpere articole suplimentare care le vor cre\u0219te costul pe comand\u0103.<\/p>\n\n\n\n<p><strong>Cre\u0219terea profitului: <\/strong>Pe m\u0103sur\u0103 ce stabili\u021bi o strategie privind pre\u021burile afacerii dvs., acest lucru v\u0103 va ajuta s\u0103 cre\u0219te\u021bi mai mult profit.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Valori legate de valoarea medie a comenzii<\/h2>\n\n\n\n<p>Exist\u0103 c\u00e2teva alte valori care sunt str\u00e2ns legate de valoarea medie a comenzii (AOV) \u0219i ar trebui luate \u00een considerare atunci c\u00e2nd se evalueaz\u0103 performan\u021ba unei afaceri:<\/p>\n\n\n<div class=\"gb-container gb-container-f80d3d7f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a56ca273\">\n<div class=\"gb-grid-column gb-grid-column-664deae2\"><div class=\"gb-container gb-container-664deae2\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>Rata de conversie<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/\" data-type=\"post\" data-id=\"17496\">Num\u0103rul de conversii (cum ar fi efectuarea unei achizi\u021bii sau completarea unui formular) care au rezultat din campania de e-mail, \u00eemp\u0103r\u021bit la num\u0103rul de e-mailuri livrate.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-3199dded\"><div class=\"gb-container gb-container-3199dded\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>Costul de achizi\u021bie a clien\u021bilor<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/client-cost-achizitie\/\" data-type=\"post\" data-id=\"19080\">Costul achizi\u021biei unui nou client, inclusiv cheltuielile de marketing \u0219i v\u00e2nz\u0103ri.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f2770bcb\"><div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>Valoarea pe via\u021b\u0103 a clientului<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">Valoarea total\u0103 estimat\u0103 a unui client pentru o afacere pe parcursul vie\u021bii<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d8cd099b\">\n<div class=\"gb-grid-column gb-grid-column-4be5881c\"><div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-367efc9a gb-headline-text\"><strong>Rata de retentie<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-retur-client\/\" data-type=\"post\" data-id=\"18886\">Procentul de clien\u021bi care au f\u0103cut o a doua achizi\u021bie \u00eentr-un interval de timp dat.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f758c71c\"><div class=\"gb-container gb-container-f758c71c\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>Marja brut\u0103<\/strong><\/h4>\n\n\n\n<p>Indic\u0103 dac\u0103 afacerea genereaz\u0103 o marj\u0103 mare de profit pe produsele sale.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-92fc2757\"><div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-367efc9a gb-headline-text\"><strong>Rentabilitatea investi\u021biei \u00een marketing<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rentabilitatea-investitiei-in-marketing\/\" data-type=\"post\" data-id=\"19507\">Rentabilitatea investi\u021biei \u00eentr-o campanie de marketing sau de publicitate<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Scopul t\u0103u este s\u0103-\u021bi men\u021bii afacerea \u00een func\u021biune, dar nu doar at\u00e2t \u2013 trebuie s\u0103 se \u00eembun\u0103t\u0103\u021beasc\u0103.<\/p>\n\n\n\n<p>\u00cen\u021beleg\u00e2nd AOV, v\u0103 va fi mult mai u\u0219or s\u0103 v\u0103 p\u0103stra\u021bi afacerea \u0219i s\u0103 nu v\u0103 pierde\u021bi eviden\u021ba obiectivului.<\/p>\n\n\n\n<p>Platforma de date pentru clien\u021bi Vibetrace v\u0103 ajut\u0103 s\u0103 personaliza\u021bi AOV \u00een func\u021bie de nevoile dvs. <\/p>\n\n\n\n<p>Vibetrace \u0219i-a proiectat platforma special pentru magazinele de comer\u021b electronic. Acesta a inclus to\u021bi parametrii necesari pentru urm\u0103rirea afacerii \u0219i diferite tipuri de campanii de marketing. <\/p>\n\n\n\n<p><strong>\u00censcrie\u021bi-v\u0103 ast\u0103zi \u0219i experimenta\u021bi prima platform\u0103 unic\u0103 \u0219i complet personalizabil\u0103 din lume pentru cre\u0219terea v\u00e2nz\u0103rilor de comer\u021b electronic.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Valoarea medie a comenzii este una dintre cele mai bune valori de utilizat pentru afacerile de comer\u021b electronic. Alergare \u2026 <a title=\"Valoarea medie a comenzii\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\" aria-label=\"Cite\u0219te mai multe despre Average Order Value\"> <\/a><\/p>","protected":false},"author":8,"featured_media":19326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[66,57,89,102],"class_list":["post-17832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-average-order-value","tag-marketing-definitions","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=17832"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17832\/revisions"}],"predecessor-version":[{"id":24708,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17832\/revisions\/24708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/19326"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=17832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=17832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=17832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}