{"id":17721,"date":"2023-01-20T11:54:00","date_gmt":"2023-01-20T11:54:00","guid":{"rendered":"https:\/\/vibetrace.com\/?p=17721"},"modified":"2023-01-19T22:41:16","modified_gmt":"2023-01-19T22:41:16","slug":"an-effective-guide-on-how-to-make-a-great-newsletter","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/un-ghid-eficient-despre-cum-se-creaca-un-buletin-informativ-superb\/","title":{"rendered":"Un ghid eficient despre cum s\u0103 faci un buletin informativ grozav"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Dac\u0103 sunte\u021bi ca mine, sunte\u021bi cople\u0219it de num\u0103rul mare de e-mailuri din c\u0103su\u021ba dvs. de e-mail \u00een fiecare zi. <\/p>\n\n\n\n<p>Este greu de \u0219tiut ce e-mailuri merit\u0103 citite \u0219i care pot fi \u0219terse f\u0103r\u0103 s\u0103 te g\u00e2nde\u0219ti. <\/p>\n\n\n\n<p>\u00centr-un efort de a reduce cantitatea de dezordine a e-mailurilor, am \u00eenceput s\u0103 m\u0103 bazez pe buletine informative ca o modalitate de a fi la curent cu subiectele mele preferate. Dar nu orice buletin informativ vechi va fi potrivit \u2013 vreau unul care este bine conceput \u0219i captivant. <\/p>\n\n\n\n<p>Deci, dac\u0103 dori\u021bi s\u0103 crea\u021bi un buletin informativ de succes, citi\u021bi mai departe! <\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_d1c0af-2e .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_d1c0af-2e .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_d1c0af-2e .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_d1c0af-2e .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Voi \u00eemp\u0103rt\u0103\u0219i c\u00e2teva sfaturi care m-au ajutat s\u0103-mi fac buletinele informative s\u0103 str\u0103luceasc\u0103.<\/p>\n\n\n\n<p><strong>Ce este exact un buletin informativ prin e-mail, de ce ai nevoie de unul?<\/strong><\/p>\n\n\n\n<p>Un buletin informativ este un tip de scrisoare care con\u021bine \u0219tiri. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-11-542x1024.png\" alt=\"\" class=\"wp-image-17743\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-11-542x1024.png 542w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-11-159x300.png 159w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-11.png 650w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><figcaption class=\"wp-element-caption\">Buletin informativ frumos \u0219i simplu prin e-mail<\/figcaption><\/figure>\n\n\n\n<p>Un buletin informativ prin e-mail, \u00eentr-un sens mai sofisticat,<strong> este o form\u0103 de e-mail folosit\u0103 \u00een campaniile de email marketing. <\/strong><\/p>\n\n\n\n<p>\u00ce\u021bi \u021bine abona\u021bii la curent cu cele mai recente informa\u021bii (\u0219tiri, bloguri, recenzii despre produse, anun\u021buri \u0219i alte asemenea articole) de pe site-ul t\u0103u.<\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Ce este un buletin informativ?<\/p>\n\n\n\n<p>Este o metod\u0103 de informare a publicului. Este o tactic\u0103 de marketing de a trimite un e-mail unui grup de destinatari de e-mail.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Pute\u021bi p\u0103stra oric\u00e2nd destinatarii interesa\u021bi \u0219i doresc mai mult cu ajutorul buletinelor informative. <\/p>\n\n\n\n<p>Poate include, de asemenea, un buton pentru ca oamenii s\u0103 efectueze o anumit\u0103 activitate, cum ar fi s\u0103 da\u021bi clic pe un buton pentru a introduce un cadou sau alte sarcini similare. <\/p>\n\n\n\n<p>Sunt grozavi pentru c\u0103 le faciliteaz\u0103 clien\u021bilor s\u0103 p\u0103streze leg\u0103tura cu tine \u0219i, de asemenea, pentru c\u0103 \u00ee\u021bi ofer\u0103 \u0219ansa de a interac\u021biona cu ei, ceea ce ajut\u0103 la construirea \u00eencrederii.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><em><strong>Nu esti inca convins? Iat\u0103 c\u00e2teva statistici:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>31% de marketeri B2B spun c\u0103 buletinele informative prin e-mail sunt cea mai bun\u0103 modalitate de a cultiva clien\u021bii poten\u021biali.<\/li>\n\n\n\n<li>Rata medie de deschidere pentru buletinele informative prin e-mail din toate industriile este de 21.33% conform unui studiu masiv realizat de Mailchimp.<\/li>\n\n\n\n<li>81% de marketeri B2B spun c\u0103 cea mai folosit\u0103 form\u0103 de marketing de con\u021binut este buletinele informative prin e-mail.<\/li>\n\n\n\n<li>Cite\u015fte mai mult <a href=\"https:\/\/vibetrace.com\/ro\/statistici-utilizare-clienti-e-mail-2023\/\" data-type=\"post\" data-id=\"17536\">statistici prin e-mail<\/a> pentru clien\u021bii de e-mail<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-to-create-a-result-based-newsletter-in-a-few-steps\"><strong>Cum s\u0103 creezi un buletin informativ orientat spre rezultate <\/strong><\/h2>\n\n\n\n<p>\u00cen acest articol, v\u0103 vom ghida prin pa\u0219ii despre cum s\u0103 crea\u021bi un buletin informativ eficient prin e-mail.<br><\/p>\n\n\n\n<p>Un buletin informativ electronic de succes bazat pe rezultate ar trebui s\u0103 aib\u0103 c\u00e2teva caracteristici care \u00eel ajut\u0103 s\u0103 ias\u0103 \u00een eviden\u021b\u0103 fa\u021b\u0103 de alte e-mailuri mai pu\u021bin interesante: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aceasta include s\u0103 fie clar la ce se pot a\u0219tepta clien\u021bii sau clien\u021bii t\u0103i de la citirea fiec\u0103rui num\u0103r; <\/li>\n\n\n\n<li>folosind titluri atr\u0103g\u0103toare precum \u201eS\u0103pt\u0103m\u00e2na aceasta \u00een inovare\u201d, care atrag cu siguran\u021b\u0103 aten\u021bia oamenilor imediat, deoarece \u00ee\u0219i doresc idei pentru proiectele lor de inovare c\u00e2t mai cur\u00e2nd posibil!<\/li>\n\n\n\n<li>De asemenea, ajut\u0103 dac\u0103 exist\u0103 un fel de stimulent \u2013 fie c\u0103 este vorba de coduri de reducere pentru achizi\u021bii viitoare\/cadouri gratuite oferite la intervale aleatorii etc.; <\/li>\n\n\n\n<li>\u00eemp\u0103rt\u0103\u0219irea cuno\u0219tin\u021belor prin includerea con\u021binutului, cum ar fi post\u0103rile de bloguri, \u00een articole legate \u00een mod specific.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">1. Alege\u021bi un instrument de marketing prin e-mail care se potrive\u0219te cel mai bine companiei dvs<\/h3>\n\n\n\n<p>\u00cen primul r\u00e2nd: este o metod\u0103 de a men\u021bine publicul informat. care este adecvat\u0103 pentru finan\u021bele, obiectivele \u0219i abilit\u0103\u021bile tale tehnice.<\/p>\n\n\n\n<p>Compania pentru care lucra\u021bi este unic\u0103, ceea ce \u00eenseamn\u0103 c\u0103 nu exist\u0103 pe pia\u021b\u0103 un singur instrument de marketing prin e-mail care s\u0103 se potriveasc\u0103 nevoilor dumneavoastr\u0103. Dac\u0103 acest lucru sun\u0103 prea dificil, arunca\u021bi o privire la lista noastr\u0103 cu cele mai potrivite programe de mai jos!<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/ro\/marketing-e-mail-automatizat\/\" data-type=\"page\" data-id=\"14271\">Vibetrace Email Marketing<\/a> &gt; cel mai bun pentru comer\u021bul electronic<\/li>\n\n\n\n<li>Moosend<\/li>\n\n\n\n<li>Benchmark<\/li>\n\n\n\n<li>SendInBlue<\/li>\n\n\n\n<li>Sender.net<\/li>\n\n\n\n<li>Stripo<\/li>\n\n\n\n<li>GetResponse<\/li>\n\n\n\n<li>Mailjet<\/li>\n\n\n\n<li>Pabbly Email Marketing<\/li>\n\n\n\n<li>Mailchimp<\/li>\n\n\n\n<li>din nou Vibetrace<\/li>\n<\/ol>\n\n\n\n<p>\u0218i multe altele, desigur! Asigura\u021bi-v\u0103 c\u0103 acorda\u021bi o mare aten\u021bie pe care o alege\u021bi, \u00een ceea ce prive\u0219te pre\u021burile, caracteristicile \u0219i tot ce ave\u021bi nevoie de la acesta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Descoperi\u021bi-v\u0103 obiectivul principal<\/h3>\n\n\n\n<p>Scopul e-mailului t\u0103u este de a cre\u0219te num\u0103rul de vizitatori pe blogul t\u0103u? Sau te ajut\u0103 s\u0103 creezi clien\u021bi poten\u021biali? Ob\u021bine\u021bi mai multe adrese de e-mail? Trimi\u021bi vizitatori pe site-ul dvs.? <\/p>\n\n\n\n<p>Sau vrei<a href=\"https:\/\/vibetrace.com\/ro\/trimite-buletine-informative-cu-produse-de-si-cum\/\" data-type=\"post\" data-id=\"15237\"> promoveaz\u0103 produse noi <\/a>si servicii? Determin\u0103-\u021bi scopul \u0219i permite-\u021bi restul deciziilor s\u0103 curg\u0103 din el.<\/p>\n\n\n\n<p>De asemenea, ar trebui s\u0103 re\u021bine\u021bi c\u00e2\u021biva indicatori cheie de performan\u021b\u0103 pentru fiecare dintre obiectivele dvs. <\/p>\n\n\n\n<p>\u021aine\u021bi minte c\u0103 nu este vorba doar de c\u00e2\u021bi oameni au deschis e-mailul, ci mai degrab\u0103 este legat mai str\u00e2ns de succesul general al afacerii \u0219i de ceea ce conteaz\u0103 cel mai mult pe o baz\u0103 lunar\u0103.<\/p>\n\n\n\n<p>Ceea ce \u00eenseamn\u0103 c\u0103 exist\u0103 \u0219i alte numere care v\u0103 pot oferi o perspectiv\u0103 mai bun\u0103 asupra faptului c\u0103 acest buletin informativ func\u021bioneaz\u0103 sau nu bine! <\/p>\n\n\n\n<p>De exemplu, <a href=\"https:\/\/vibetrace.com\/ro\/rata-de-deschidere-a-e-mailului-este-nesigura-si-aproape-inutila\/\" data-type=\"post\" data-id=\"17513\">Rata de deschidere ofer\u0103 o indica\u021bie<\/a> dac\u0103 buletinele noastre informative au avut succes \u00een a ajunge la publicul \u021bint\u0103; cu toate acestea, ne pas\u0103 mult mai profund atunci c\u00e2nd lu\u0103m \u00een considerare lucruri precum deschiderile totale per abonat fa\u021b\u0103 de num\u0103rul care au f\u0103cut clic dintr-o anumit\u0103 surs\u0103 (cum ar fi Facebook).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Alege\u021bi \u0219ablonul \u0219i personaliza\u021bi-l<\/h3>\n\n\n\n<p>Este important s\u0103 ai o strategie de design bine g\u00e2ndit\u0103 pentru buletinul t\u0103u informativ. F\u0103r\u0103 unul, nu va conta c\u00e2t de conving\u0103tor este con\u021binutul din cauza lipsei de stil \u0219i de atractivitate! <\/p>\n\n\n\n<p>De asemenea, personaliza\u021bi-l \u00een felul dumneavoastr\u0103, sau dac\u0103 nu \u0219ti\u021bi cum s\u0103 face\u021bi, exist\u0103 oameni care o pot face pentru dvs. la un pre\u021b accesibil. <\/p>\n\n\n\n<p>Acorda\u021bi aten\u021bie acestor lucruri atunci c\u00e2nd alege\u021bi \u0219ablonul \u0219i \u00eel personaliza\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Este simplu de navigat.<\/li>\n\n\n\n<li>Ofer\u0103 un \u00eendemn clar la ac\u021biune.<\/li>\n\n\n\n<li>Cititorul este atras.<\/li>\n\n\n\n<li>Abona\u021bii sunt direc\u021biona\u021bi c\u0103tre paginile de destina\u021bie ale conversiilor site-ului dvs.<\/li>\n\n\n\n<li>Este receptiv pe dispozitivele mobile<\/li>\n<\/ul>\n\n\n\n<p>Urm\u0103toarele sunt componente esen\u021biale ale unui buletin informativ atr\u0103g\u0103tor:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Anteturi<\/strong>: alege\u021bi un antet care se potrive\u0219te cu marca dvs. \u0219i v\u0103 \u00eencurajeaz\u0103 cititorii s\u0103 citeasc\u0103 \u00een continuare.<\/li>\n\n\n\n<li><strong>Logos<\/strong>: Sigla de identificare a organiza\u021biei dvs. reaminte\u0219te cititorilor cine le-a adus acest con\u021binut uimitor.<\/li>\n\n\n\n<li><strong>Imagini<\/strong>: Paleta de culori, imaginile, grafica \u0219i alte imagini, indiferent dac\u0103 sunt vii \u0219i puternice sau clasice \u0219i restr\u00e2nse, sunt determinate de marca dvs.<\/li>\n\n\n\n<li><strong>Structura \u0219i aspectul<\/strong>: Folosi\u021bi subtitluri \u0219i puncte pentru a ajuta cititorii s\u0103 parcurg\u0103 rapid textul \u0219i s\u0103 r\u0103spund\u0103 la orice CTA.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Realiza\u021bi o strategie de con\u021binut<\/h3>\n\n\n\n<p>Personaliza\u021bi c\u00e2t mai mult posibil din con\u021binutul organiza\u021biei dvs. Utiliza\u021bi informa\u021biile din baza de date a clien\u021bilor pentru a v\u0103 sprijini \u00een acest proces \u0219i include\u021bi urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fiecare abonat ar trebui s\u0103 fie adresat pe nume.<\/li>\n\n\n\n<li>R\u0103m\u00e2ne\u021bi la subiecte care sunt extrem de importante pentru cititorii dvs.<\/li>\n\n\n\n<li>Ofer\u0103 sfaturi \u0219i opinii asupra anumitor domenii de interes.<\/li>\n\n\n\n<li>Men\u021bine\u021bi clien\u021bii la curent cu cuno\u0219tin\u021bele dumneavoastr\u0103 avansate despre cele mai recente \u0219tiri \u0219i tendin\u021be din industrie.<\/li>\n\n\n\n<li>Utiliza\u021bi func\u021bii dinamice, cum ar fi un puzzle sau un test, pentru a distra cititorii \u0219i pentru a-i \u00eencuraja s\u0103 dea clic.<\/li>\n\n\n\n<li>include <a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\">recomandari de produse<\/a>, mai ales dac\u0103 sunte\u021bi o afacere de comer\u021b electronic<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. P\u0103stra\u021bi-l simplu \u0219i atr\u0103g\u0103tor<\/h3>\n\n\n\n<p>Lucr\u0103m \u00een mod constant \u0219i to\u021bi petrecem din ce \u00een ce mai pu\u021bin timp navig\u00e2nd prin c\u0103su\u021ba de e-mail. <\/p>\n\n\n\n<p>Deoarece cititorii dvs. vor petrece mai pu\u021bin timp citind un e-mail dec\u00e2t vor citi o postare pe blog sau o carte alb\u0103, ei trebuie s\u0103 \u00een\u021beleag\u0103 scopul buletinului dvs. informativ de \u00eendat\u0103 ce \u00eel deschid - s\u0103 fac\u0103 con\u021binutul clar \u0219i simplu. <\/p>\n\n\n\n<p>Lizibilitatea buletinelor informative captivante depinde de simplitatea lor. <\/p>\n\n\n\n<p>Cu toate acestea, pute\u021bi, de asemenea, s\u0103 st\u00e2rneasc\u0103 interesul cititorilor, p\u0103str\u00e2nd scrisul succint \u0219i atr\u0103g\u0103tor.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Cronometra\u021bi bine<\/strong><\/h3>\n\n\n\n<p>C\u00e2nd vine vorba de buletine informative, sincronizarea este important\u0103 \u0219i ave\u021bi nevoie de un program inteligent pentru a st\u0103p\u00e2ni arta marketingului digital. <\/p>\n\n\n\n<p>Momentul lans\u0103rii ziarului dvs. este direct legat de acesta<a href=\"https:\/\/vibetrace.com\/ro\/cum-sa-mareasca-rata-de-deschidere-a-e-mailului-in-2023\/\" data-type=\"post\" data-id=\"17561\"> ratele de deschidere \u0219i de clic<\/a>. Atunci c\u00e2nd decide\u021bi dac\u0103 trimite\u021bi un buletin informativ, intr\u0103 \u00een joc multe aspecte.<\/p>\n\n\n\n<p>Potrivit numeroaselor studii, mar\u021bi \u0219i joi sunt cele mai bune zile ale s\u0103pt\u0103m\u00e2nii pentru a v\u0103 planifica e-mailurile. Le po\u021bi trimite \u0219i miercuri dac\u0103 vrei s\u0103 evi\u021bi concuren\u021ba. <\/p>\n\n\n\n<p>Dup\u0103 ce a\u021bi determinat ce func\u021bioneaz\u0103 cel mai bine pentru compania dvs., r\u0103m\u00e2ne\u021bi la un plan consecvent \u0219i selecta\u021bi un interval de timp \u021bint\u0103 din aceast\u0103 list\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>6 dimineata la 8 dimineata<\/li>\n\n\n\n<li>\u00eentre orele 10 \u0219i 11<\/li>\n\n\n\n<li>12:00 p\u00e2n\u0103 la 14:00<\/li>\n\n\n\n<li>18:00 p\u00e2n\u0103 la 21:00<\/li>\n<\/ul>\n\n\n\n<p>Utiliza\u021bi o solu\u021bie precum vibetrace care v\u0103 informeaz\u0103 c\u00e2nd este cel mai bun moment pentru a trimite buletine informative \u00een func\u021bie de comportamentul clien\u021bilor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-12-1024x421.png\" alt=\"\" class=\"wp-image-17745\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-12-1024x421.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-12-300x123.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-12-768x316.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-12-1536x632.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-12.png 1692w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cel mai bun timp de clic pe e-mail <\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Include\u021bi con\u021binut generat de utilizatori<\/h3>\n\n\n\n<p><br>Pe m\u0103sur\u0103 ce lumea devine mai conectat\u0103, m\u0103rcile au o nou\u0103 oportunitate de a se conecta cu clien\u021bii lor. <\/p>\n\n\n\n<p>E-mailul este o platform\u0103 ideal\u0103 pentru a contacta \u0219i a r\u0103m\u00e2ne \u00een fruntea min\u021bii, deoarece este personalizabil \u00een cadrul anumitor reguli stabilite de set\u0103rile expeditorului sau destinatarului (adic\u0103 limita de dimensiune). <\/p>\n\n\n\n<p>Ad\u0103uga\u021bi con\u021binut generat de utilizatori \u00een buletinele dvs. informative, astfel \u00eenc\u00e2t s\u0103 pute\u021bi oferi ceva unic pe care ei nu vor g\u0103si nic\u0103ieri altundeva!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"415\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-13.png\" alt=\"\" class=\"wp-image-17748\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-13.png 650w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-13-300x192.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Legend\u0103 Instagram \u0219i imagine \u00een e-mailuri<\/figcaption><\/figure>\n\n\n\n<p>Pentru a v\u0103 face buletinul informativ mai captivant, muta\u021bi aten\u021bia de la organiza\u021bia dvs. \u0219i c\u0103tre utilizatorii, publicul \u0219i chiar angaja\u021bii. <\/p>\n\n\n\n<p>Lua\u021bi \u00een considerare ad\u0103ugarea de informa\u021bii din comunitatea dvs., cum ar fi comentarii, eviden\u021bieri ale cazurilor fascinante de utilizare a produsului sau r\u0103spunsuri la \u00eentreb\u0103rile frecvente pe re\u021belele sociale.<\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Ave\u021bi nevoie de ajutor cu veniturile din comer\u021bul electronic?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Baza noastr\u0103 de date pentru clien\u021bi stimuleaz\u0103 strategiile de re\u021binere a clien\u021bilor \u0219i segmentarea inteligent\u0103 pentru marketingul omnicanal.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Vezi detalii<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">8. Crea\u021bi pagini de destina\u021bie eficiente<\/h3>\n\n\n\n<p>Nu subestima\u021bi valoarea paginii dvs. de destina\u021bie atunci c\u00e2nd determina\u021bi cum s\u0103 crea\u021bi un buletin informativ decent prin e-mail. Dori\u021bi ca vizitatorii site-ului dvs. s\u0103 fie dornici s\u0103 intre \u00een canalul de v\u00e2nz\u0103ri al companiei dvs. <\/p>\n\n\n\n<p>Cu c\u00e2teva idei de baz\u0103, pute\u021bi dezvolta o strategie de marketing care face o treab\u0103 excelent\u0103 de a ghida vizitatorii pe o cale predeterminat\u0103, permi\u021b\u00e2nd companiei dvs. s\u0103 culeag\u0103 cele mai mari recompense din eforturile dvs. de marketing. <\/p>\n\n\n\n<p>Pentru a dezvolta pagini de destina\u021bie grozave, lua\u021bi \u00een considerare urm\u0103toarele idei:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potrivi\u021bi oferta cu publicul \u021bint\u0103.<\/li>\n\n\n\n<li>Crea\u021bi un titlu atr\u0103g\u0103tor.<\/li>\n\n\n\n<li>Potrivi\u021bi textul anun\u021bului cu titlul dvs.<\/li>\n\n\n\n<li>Oferi\u021bi clien\u021bilor poten\u021biali suficiente informa\u021bii pentru a lua o decizie \u00een cuno\u0219tin\u021b\u0103 de cauz\u0103.<\/li>\n\n\n\n<li>Face\u021bi un apel emo\u021bional cititorului dvs.<\/li>\n\n\n\n<li>R\u0103spunde\u021bi la preocup\u0103rile specifice ale clien\u021bilor.<\/li>\n\n\n\n<li>Crea\u021bi un CTA conving\u0103tor.<\/li>\n\n\n\n<li>Solicita\u021bi c\u00e2t mai pu\u021bine informa\u021bii.<\/li>\n\n\n\n<li>Valoarea trebuie comunicat\u0103.<\/li>\n\n\n\n<li>Include\u021bi elemente de \u00eencredere, cum ar fi m\u0103rturii \u0219i certific\u0103ri de la ter\u021bi.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Include\u021bi con\u021binut de la ter\u021bi<\/h3>\n\n\n\n<p>Buletinul t\u0103u informativ nu trebuie s\u0103 fie \u00eentotdeauna despre afacerea ta. <\/p>\n\n\n\n<p>\u00cencorporarea de materiale de la lideri de g\u00e2ndire sau influen\u021bi din industrie este o strategie minunat\u0103 pentru a v\u0103 asocia afacerea cu profesioni\u0219ti. <\/p>\n\n\n\n<p>Pentru a v\u0103 face buletinele informative mai distractive, \u00eencerca\u021bi s\u0103 insera\u021bi citate, tweet-uri sau link-uri c\u0103tre con\u021binut de la partenerii dvs. sau m\u0103rcile preferate.<\/p>\n\n\n\n<p>\u201eC\u0103uta\u021bi alte persoane sau companii care opereaz\u0103 buletine informative cu o \u021bint\u0103 demografic\u0103 similar\u0103 \u0219i contacta\u021bi-le pentru a v\u0103 promova buletinul informativ\u201d, spune un expert. Dac\u0103 num\u0103rul dvs. de cititori este suficient de mare, pute\u021bi s\u0103 v\u0103 r\u0103scump\u0103ra\u021bi prin promovarea companiei lor \u00een propriul buletin informativ.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Pute\u021bi \u00eencerca s\u0103 v\u0103 conecta\u021bi la subiecte sau evenimente \u00een tendin\u021be<\/h3>\n\n\n\n<p>\u00cen func\u021bie de natura buletinului informativ, poate dori\u021bi s\u0103 v\u0103 raporta\u021bi materialul la evenimente curente sau subiecte populare. <\/p>\n\n\n\n<p>Speciali\u0219tii \u00een marketing doresc frecvent s\u0103 fie la curent cu tendin\u021bele actuale, a\u0219a c\u0103 oferirea propriei perspective asupra acestora poate fi o abordare eficient\u0103 pentru a v\u0103 \u00eencorpora marca \u00een dezbatere.<\/p>\n\n\n\n<p>C\u0103uta\u021bi o modalitate de a v\u0103 anima buletinul informativ prin e-mail? Dac\u0103 da, poate dori\u021bi s\u0103 lua\u021bi \u00een considerare conectarea acestuia la subiecte sau evenimente \u00een tendin\u021be. Acest lucru v\u0103 poate ajuta s\u0103 v\u0103 atrage\u021bi cititorii \u0219i s\u0103 cre\u0219te\u021bi num\u0103rul de spectatori.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-14-1024x500.png\" alt=\"\" class=\"wp-image-17749\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-14-1024x500.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-14-300x146.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-14-768x375.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-14-1536x749.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-14.png 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ad\u0103uga\u021bi informa\u021bii dedicate evenimentului \u00een newsletter-ul dvs<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">11. Testeaz\u0103-\u021bi buletinul informativ electronic \u00eenainte de livrare<\/h3>\n\n\n\n<p>Scopul buletinelor informative electronice este de a st\u00e2rni curiozitatea vizitatorilor t\u0103i \u0219i de a-i transforma \u00een clien\u021bi pl\u0103titori. Cel mai bun mod de a crea e-mail marketing eficient este s\u0103 le testa\u021bi \u00een mod repetat.<\/p>\n\n\n\n<p>Chiar \u0219i o ajustare minor\u0103, cum ar fi un nou titlu, poate avea un impact semnificativ asupra succesului publica\u021biei dvs. <\/p>\n\n\n\n<p>Trecerea \u00eentregului material prin stoarcere, de la e-mailuri p\u00e2n\u0103 la paginile de destina\u021bie, v\u0103 garanteaz\u0103 c\u0103 ceea ce pune\u021bi acolo func\u021bioneaz\u0103 la fel de greu ca \u0219i dvs. <\/p>\n\n\n\n<p>A\u0219a c\u0103 continu\u0103 s\u0103 rafina\u021bi \u0219i s\u0103 lustrui\u021bi p\u00e2n\u0103 c\u00e2nd ave\u021bi dovada solid\u0103 c\u0103 func\u021bioneaz\u0103 a\u0219a cum v\u0103 a\u0219tepta\u021bi. Utiliza\u021bi urm\u0103toarele teste pentru a vedea c\u00e2t de bine o dep\u0103\u0219e\u0219te o tehnic\u0103 pe alta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Versiunile A \u0219i B:<\/strong> Compara\u021bi modul \u00een care modificarea unei variabile, cum ar fi ziua \u00een care scade sau includerea \u201egratuit\u201d \u00een linia de subiect, v\u0103 poate \u00eembun\u0103t\u0103\u021bi rezultatele.<\/li>\n\n\n\n<li><strong>Testare divizat\u0103:<\/strong> O alt\u0103 metod\u0103 este s\u0103 v\u0103 \u00eemp\u0103r\u021bi\u021bi listele de e-mail \u00een dou\u0103 sau mai multe grupuri distincte \u0219i s\u0103 evalua\u021bi ce grupare r\u0103spunde cel mai bine con\u021binutului dvs.<\/li>\n\n\n\n<li><strong>Multivariat<\/strong>: O alt\u0103 strategie de marketing care utilizeaz\u0103 testarea ipotezelor statistice pentru a afla care combina\u021bii de elemente au cele mai bune rezultate este schimbarea variabilelor.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-15.png\" alt=\"\" class=\"wp-image-17750\" width=\"411\" height=\"241\"\/><figcaption class=\"wp-element-caption\">Testare A\/B prin e-mail<\/figcaption><\/figure>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Gata de livrare?<\/p>\n\n\n\n<p>Citi\u021bi-ne <a href=\"https:\/\/vibetrace.com\/ro\/lista-de-verificare-a-buletinului-informativ-prin-e-mail-cu-45-de-puncte-de-baza\/\" data-type=\"post\" data-id=\"17193\">Lista de verificare a livr\u0103rii prin e-mail marketing<\/a> sau vizualiza\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/trimitere-e-mail-buletin-informativ-lista-de-verificare\/\" data-type=\"post\" data-id=\"17188\">infografic<\/a>.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"Now-that-you-know\u2026\">Acum c\u0103 \u0219tii\u2026<\/h2>\n\n\n\n<p>Crearea de buletine informative eficiente prin e-mail este o component\u0103 esen\u021bial\u0103 a e-mailului \u0219i a strategiei generale de marketing. <\/p>\n\n\n\n<p>Folosind procedurile prezentate mai sus, ve\u021bi putea crea un buletin informativ prin e-mail c\u00e2\u0219tig\u0103tor care v\u0103 va ajuta s\u0103 converti\u021bi mai mul\u021bi clien\u021bi poten\u021biali \u0219i s\u0103 v\u0103 dezvolta\u021bi afacerea. <\/p>\n\n\n\n<p>Lansarea unui buletin informativ prin e-mail v\u0103 permite s\u0103 transforma\u021bi vizitatorii site-ului web \u00een abona\u021bi. Odat\u0103 ce se \u00eenscriu pentru buletinul informativ prin e-mail, ve\u021bi putea r\u0103m\u00e2ne \u00een contact cu ei \u0219i \u00eei ve\u021bi atrage s\u0103 revin\u0103 pe site-ul dvs. web.<\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">C\u0103uta\u021bi platform\u0103 White Label CX?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Vede\u021bi beneficiile platformei noastre de experien\u021b\u0103 pentru clien\u021bi cu etichet\u0103 alb\u0103 \u0219i cum v\u0103 poate ajuta afacerea. Bazat pe cloud sau on-premise, cu func\u021bii puternice de automatizare omnicanal \u0219i Date Insights.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\">Vezi detalii<\/a>\n\n\n\n<a class=\"gb-button gb-button-1700212c gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/demonstratie-eticheta-alba\/\">Vezi demonstra\u021bia<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Arunc\u0103 o privire la urm\u0103toarele date pentru a vedea c\u00e2t de eficient\u0103 poate fi crearea unui buletin informativ:<\/p>\n\n\n\n<p><strong>Rate de clic:<\/strong> Buletinele informative genereaz\u0103 clicuri mai mari \u00een medie, cu 6,05 la sut\u0103<br><strong>Demografice mai mare<\/strong>: e-mailul are cea mai larg\u0103 baz\u0103 de utilizatori din orice grup de v\u00e2rst\u0103.<br><strong>Promo\u021bii<\/strong>: Aproximativ 60% de consumatori se aboneaz\u0103 la o list\u0103 de e-mail pentru mesaje promo\u021bionale<br><strong>Rate de conversie<\/strong>: \u00cenc\u0103 o dat\u0103, 60% de consumatori au f\u0103cut o achizi\u021bie ca urmare a unui mesaj dintr-un buletin informativ prin e-mail.<br><strong>Este o prioritate de top<\/strong>: Mai mult de 55% de oameni \u00ee\u0219i verific\u0103 e-mailul \u00eenainte de a se ridica din pat.<\/p>\n\n\n\n<p>Care este unul dintre cele mai importante aspecte ale strategiei tale de e-mail \u0219i marketing? Buletinul dvs. informativ. Cu pa\u0219ii pe care i-am subliniat mai sus, ve\u021bi fi sigur c\u0103 ve\u021bi crea un buletin informativ c\u00e2\u0219tig\u0103tor prin e-mail care v\u0103 va ajuta s\u0103 converti\u021bi mai mul\u021bi clien\u021bi poten\u021biali \u0219i s\u0103 v\u0103 dezvolta\u021bi afacerea.<\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/dovedit-eficiente-strategii-de-marketing-e-mail\/\" data-type=\"post\" data-id=\"17270\">Consulta\u021bi un rezumat de sfaturi ale exper\u021bilor.<\/a><\/p>\n\n\n\n<p><em>\u021ai s-a p\u0103rut eficient acest ghid? Spune-ne \u00een comentariile de mai jos. \u00cemp\u0103rt\u0103\u0219e\u0219te-\u021bi g\u00e2ndurile \u0219i \u00eentreb\u0103rile cu noi, ne-ar pl\u0103cea s\u0103 auzim de la tine! De asemenea, nu uita\u021bi s\u0103 verifica\u021bi cele mai recente post\u0103ri pe blog \u0219i s\u0103 afla\u021bi mai multe despre Email Marketing.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 e\u0219ti ca mine, e\u0219ti cople\u0219it de num\u0103rul mare de e-mailuri din... <a title=\"Un ghid eficient despre cum s\u0103 faci un buletin informativ grozav\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/un-ghid-eficient-despre-cum-se-creaca-un-buletin-informativ-superb\/\" aria-label=\"Cite\u0219te mai multe despre Un ghid eficient despre cum s\u0103 faci un newsletter grozav\"> <\/a><\/p>","protected":false},"author":9,"featured_media":17725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[88,89,104],"class_list":["post-17721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-marketing-strategy","tag-level2","tag-newsletter","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=17721"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/17725"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=17721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=17721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=17721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}