{"id":17536,"date":"2023-01-18T09:46:40","date_gmt":"2023-01-18T09:46:40","guid":{"rendered":"https:\/\/vibetrace.com\/?p=17536"},"modified":"2023-09-17T06:05:05","modified_gmt":"2023-09-17T06:05:05","slug":"email-clients-usage-statistics-2023","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/statistici-utilizare-clienti-e-mail-2023\/","title":{"rendered":"Cele mai recente statistici \u0219i tendin\u021be ale clien\u021bilor de e-mail [2023]"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Ai verificat <strong>Ultimele statistici ale clien\u021bilor de e-mail<\/strong>?<\/p>\n\n\n\n<p>Acest articol face parte din programul nostru <a href=\"https:\/\/vibetrace.com\/ro\/tag\/marketing-statistics\/\">Subiect de statistici de marketing<\/a>.<\/p>\n\n\n\n<p>La fel de bine ca <a href=\"https:\/\/www.radicati.com\/?p=17936\" target=\"_blank\" rel=\"noopener\">statistici<\/a> s-au dovedit, e-mailul r\u0103m\u00e2ne o metod\u0103 de comunicare utilizat\u0103 pe scar\u0103 larg\u0103 at\u00e2t \u00een mediul personal, c\u00e2t \u0219i \u00een cel profesional \u0219i este de a\u0219teptat s\u0103 devin\u0103 peste <strong>347,03 miliarde<\/strong> e-mailuri trimise \u0219i primite \u00een fiecare zi \u00een 2023.<\/p>\n\n\n\n<p>Majoritatea oamenilor \u00ee\u0219i deschid e-mailurile pentru a-\u0219i \u00eencepe zilele, iar de-a lungul anilor a existat o schimbare c\u0103tre clien\u021bii de e-mail pentru aplica\u021bii mobile, cum ar fi Apple, Gmail \u0219i Outlook. <\/p>\n\n\n\n<p>De fapt, e-mailurile au fost folosite \u00een eforturile de marketing ale majorit\u0103\u021bii companiilor pentru a ajunge \u0219i a interac\u021biona cu clien\u021bii \u00een ultimul an mai mult ca niciodat\u0103.<br><br>Afla\u021bi mai multe despre statisticile \u0219i tendin\u021bele clien\u021bilor de e-mail pe m\u0103sur\u0103 ce parcurge\u021bi acest articol.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este un client de e-mail<\/h2>\n\n\n\n<p>Un <strong>clientul de e-mail este o aplica\u021bie software sau un serviciu web <\/strong>care este folosit \u00een mod obi\u0219nuit pentru a gestiona \u0219i organiza mesajele de e-mail. <\/p>\n\n\n\n<p>Poate transmite, primi \u0219i stoca mesaje, precum \u0219i organiza \u0219i c\u0103uta conversa\u021bii existente. Este doar interfa\u021ba dintre utilizatori \u0219i sistemele software care se ocup\u0103 de tot ce \u021bine de e-mail<\/p>\n\n\n\n<p>Litmus a raportat anual o cot\u0103 de pia\u021b\u0103 a clien\u021bilor de e-mail sau rangurile clien\u021bilor de e-mail \u00een func\u021bie de num\u0103rul de utilizatori care folosesc platforma lor.<\/p>\n\n\n\n<p>Acest lucru ajut\u0103 la marketingul oric\u0103rei companii care utilizeaz\u0103 e-mailuri pentru a ajunge la clien\u021bi poten\u021biali, oferind date care \u00eei pot oferi speciali\u0219tilor de marketing s\u0103 ia decizii precise pentru strategia lor de marketing, design \u0219i concentrarea pe e-mail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-8.png\" alt=\"\" class=\"wp-image-17616\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-8.png 400w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-8-300x225.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">Aspect Client de e-mail. Sursa: dribble.com<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">De ce este important s\u0103 cunoa\u0219tem cota de pia\u021b\u0103 a clien\u021bilor de e-mail?<\/h3>\n\n\n\n<p>Clientul de e-mail utilizat de destinatarul dvs. este important pentru:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>adapta\u021bi designul pentru a ar\u0103ta bine pentru fiecare client de e-mail specific. Acest lucru este important deoarece, altfel, e-mailurile sunt \u0219terse, nu se fac clic, prin urmare se pierde venituri<\/li>\n\n\n\n<li>Rula\u021bi statistici \u0219i g\u0103si\u021bi informa\u021bii bazate pe clien\u021bii de e-mail. <\/li>\n<\/ul>\n\n\n\n<p>Consulta\u021bi cele mai recente statistici aici: <a href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.litmus.com\/email-client-market-share\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lansarea post \u0219i pre-MPP: informa\u021bii despre cota de pia\u021b\u0103<\/h2>\n\n\n\n<p>Implementarea Apple Mail Privacy Protection (MPP) pe 20 septembrie 2021 a afectat utilizatorii Apple Mail de pe dispozitivele iOS 15, iPadOS 15 \u0219i macOS Monterey.<\/p>\n\n\n\n<p>\u00cempiedic\u0103 agen\u021bii de marketing s\u0103 ob\u021bin\u0103 date exacte despre tarifele deschise, orele de deschidere, localizarea geografic\u0103 sau utilizarea dispozitivului pentru utilizatorii care aleg s\u0103 le foloseasc\u0103. Citi\u021bi mai multe despre de ce <a href=\"https:\/\/vibetrace.com\/ro\/rata-de-deschidere-a-e-mailului-este-nesigura-si-aproape-inutila\/\" data-type=\"post\" data-id=\"17513\">ratele deschise nu mai sunt at\u00e2t de relevante<\/a>.<\/p>\n\n\n\n<p>Acest lucru va afecta modul \u00een care este analizat\u0103 cota de pia\u021b\u0103 pentru Apple.<br><br>Informa\u021biile de pia\u021b\u0103 de aici includ <strong>Lansarea post \u0219i pre-MPP<\/strong>:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Statistici despre cota de pia\u021b\u0103 a clien\u021bilor de e-mail<\/h2>\n\n\n\n<p>(lansarea MPP dup\u0103 Apple)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/post-statistics-of-email-clients-market-share-breakdown-1.png\" alt=\"\" class=\"wp-image-18981\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/post-statistics-of-email-clients-market-share-breakdown-1.png 800w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/post-statistics-of-email-clients-market-share-breakdown-1-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/post-statistics-of-email-clients-market-share-breakdown-1-768x960.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/post-statistics-of-email-clients-market-share-breakdown-1-10x12.png 10w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>M\u0103r&nbsp;<\/strong><\/td><td>64.31%<\/td><\/tr><tr><td><strong>Gmail&nbsp;<\/strong><\/td><td>24.50%<\/td><\/tr><tr><td><strong>Outlook&nbsp;<\/strong><\/td><td>3.24%<\/td><\/tr><tr><td><strong>Yahoo! Po\u0219t\u0103&nbsp;<\/strong><\/td><td>3.00%<\/td><\/tr><tr><td><strong>Google Android&nbsp;<\/strong><\/td><td>1.37%<\/td><\/tr><tr><td><strong>Outlook.com<\/strong><\/td><td>0.58%<\/td><\/tr><tr><td><strong>Samsung Mail&nbsp;<\/strong><\/td><td>0.17%<\/td><\/tr><tr><td><strong>QQ Mail&nbsp;<\/strong><\/td><td>0.11%<\/td><\/tr><tr><td><strong>Orange.fr&nbsp;<\/strong><\/td><td>0.07%<\/td><\/tr><tr><td><strong>Windows Live Mail<\/strong><\/td><td>0.06%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Sursa: Turnesol<\/figcaption><\/figure>\n\n\n\n<p>Cifrele prezentate mai sus ofer\u0103 o analiz\u0103 am\u0103nun\u021bit\u0103 a cotelor de pia\u021b\u0103 ale fiec\u0103rui client de e-mail din decembrie 2022. <\/p>\n\n\n\n<p>Conform datelor, clientul de e-mail al Apple este de departe cel mai popular, reprezent\u00e2nd 64.31% din pia\u021b\u0103. <\/p>\n\n\n\n<p>Aceasta este mai mult dec\u00e2t dublul cotei de pia\u021b\u0103 a celui de-al doilea cel mai utilizat client de e-mail, Gmail, care are 24.50%.<\/p>\n\n\n\n<p>Outlook, Yahoo! Mail, Google Android, Outlook.com, Samsung Mail, QQ Mail, Orange.fr \u0219i Windows Live Mail au toate cote de pia\u021b\u0103 care variaz\u0103 de la 3,24% la 0,06%. <\/p>\n\n\n\n<p>Ace\u0219ti clien\u021bi de e-mail reprezint\u0103 o parte modest\u0103 din \u00eentreaga pia\u021b\u0103, Outlook ocup\u00e2nd locul trei, cu o cot\u0103 de pia\u021b\u0103 de 3.24%.<\/p>\n\n\n\n<p>De asemenea, merit\u0103 remarcat faptul c\u0103 Gmail este singurul client de e-mail non-nativ cu o cot\u0103 de pia\u021b\u0103 semnificativ\u0103, care ar putea fi atribuit\u0103 ecosistemului de bunuri \u0219i servicii Google. <\/p>\n\n\n\n<p>Clien\u021bii de e-mail r\u0103ma\u0219i sunt specifici dispozitivului sau platformei, cum ar fi Samsung Mail pentru smartphone-urile Samsung sau Orange.fr pentru operatorul francez Orange.<\/p>\n\n\n\n<p>\u00cen general, aceste date sugereaz\u0103 c\u0103 Apple \u0219i Gmail sunt principalii juc\u0103tori pe pia\u021ba clien\u021bilor de e-mail din decembrie 2022, \u00een timp ce ceilal\u021bi clien\u021bi de e-mail au o prezen\u021b\u0103 relativ mic\u0103.<\/p>\n\n\n\n<p>(Pre-lansare MPP Apple)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Deci, care sunt cei mai folosi\u021bi clien\u021bi de e-mail? <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/prestatistics-of-email-clients-market-share-breakdown.png\" alt=\"\" class=\"wp-image-18979\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/prestatistics-of-email-clients-market-share-breakdown.png 800w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/prestatistics-of-email-clients-market-share-breakdown-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/prestatistics-of-email-clients-market-share-breakdown-768x960.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/prestatistics-of-email-clients-market-share-breakdown-10x12.png 10w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Defalcarea popularit\u0103\u021bii clien\u021bilor de e-mail<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>M\u0103r&nbsp;<\/td><td>38.20%<\/td><\/tr><tr><td>Gmail&nbsp;<\/td><td>35.60%<\/td><\/tr><tr><td>Outlook&nbsp;<\/td><td>10.40%<\/td><\/tr><tr><td>Yahoo! Po\u0219t\u0103&nbsp;<\/td><td>6.00%<\/td><\/tr><tr><td>Google Android&nbsp;<\/td><td>4.30%<\/td><\/tr><tr><td>Outlook.com<\/td><td>2.10%<\/td><\/tr><tr><td>Samsung Mail&nbsp;<\/td><td>1.20%<\/td><\/tr><tr><td>QQ Mail&nbsp;<\/td><td>1.10%<\/td><\/tr><tr><td>Orange.fr&nbsp;<\/td><td>0.70%<\/td><\/tr><tr><td>Windows Live Mail<\/td><td>0.10%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Sursa: Turnesol<\/figcaption><\/figure>\n\n\n\n<p>Statisticile prezentate se bazeaz\u0103 pe date pre-MPP, care au fost adunate din peste 13 miliarde de e-mailuri deschise \u00een <a href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-august-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analiza e-mailurilor de turnesol <\/a>din august 2020 p\u00e2n\u0103 \u00een august 2021.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Statistici ale performan\u021bei e-mailului \u00een func\u021bie de industrie<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"2600\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Statistics-of-Email-Performance-Metrics.png\" alt=\"\" class=\"wp-image-18978\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Statistics-of-Email-Performance-Metrics.png 1100w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Statistics-of-Email-Performance-Metrics-127x300.png 127w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Statistics-of-Email-Performance-Metrics-433x1024.png 433w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Statistics-of-Email-Performance-Metrics-768x1815.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Statistics-of-Email-Performance-Metrics-650x1536.png 650w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Statistics-of-Email-Performance-Metrics-866x2048.png 866w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Statistics-of-Email-Performance-Metrics-5x12.png 5w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Industrie<\/strong><\/td><td><strong>Tarife deschise<\/strong><\/td><td><strong>Rate de clic<\/strong><\/td><td><strong>Tarife clic pentru deschidere<\/strong><\/td><td><strong>Tarife de dezabonare<\/strong><\/td><\/tr><tr><td>Publicitate &amp; Marketing<\/td><td>20.50%<\/td><td>1.80%<\/td><td>9.00%<\/td><td>0.20%<\/td><\/tr><tr><td>Agricultura, Silvicultur\u0103, Pescuit, V\u00e2n\u0103toare<\/td><td>27.30%<\/td><td>3.40%<\/td><td>12.50%<\/td><td>0.30%<\/td><\/tr><tr><td>Bunuri de consum ambalate<\/td><td>20%<\/td><td>1.90%<\/td><td>11.10%<\/td><td>0.10%<\/td><\/tr><tr><td>Educa\u0163ie<\/td><td>28.50%<\/td><td>4.40%<\/td><td>15.70%<\/td><td>0.20%<\/td><\/tr><tr><td>Servicii financiare<\/td><td>27.10%<\/td><td>2.40%<\/td><td>10.10%<\/td><td>0.20%<\/td><\/tr><tr><td>Restaurant, alimente \u0219i b\u0103uturi<\/td><td>18.50%<\/td><td>2.00%<\/td><td>10.50%<\/td><td>0.10%<\/td><\/tr><tr><td>Guvern \u0219i politic\u0103<\/td><td>19.40%<\/td><td>2.80%<\/td><td>14.30%<\/td><td>0.10%<\/td><\/tr><tr><td>Servicii pentru sanatate<\/td><td>23.70%<\/td><td>3.00%<\/td><td>13.40%<\/td><td>0.30%<\/td><\/tr><tr><td>IT\/Tehnologie\/Software<\/td><td>22.70%<\/td><td>2.00%<\/td><td>9.80%<\/td><td>0.20%<\/td><\/tr><tr><td>Logistic\u0103 \u0219i comer\u021b cu ridicata<\/td><td>23.40%<\/td><td>2.00%<\/td><td>11.70%<\/td><td>0.30%<\/td><\/tr><tr><td>Media, Divertisment, Publicare<\/td><td>23.90%<\/td><td>2.90%<\/td><td>12.40%<\/td><td>0.10%<\/td><\/tr><tr><td>Nonprofit<\/td><td>26.60%<\/td><td>2.70%<\/td><td>10.20%<\/td><td>0.20%<\/td><\/tr><tr><td>Alte<\/td><td>19.90%<\/td><td>2.60%<\/td><td>13.20%<\/td><td>0.30%<\/td><\/tr><tr><td>Servicii profesionale<\/td><td>19.30%<\/td><td>2.10%<\/td><td>11.10%<\/td><td>0.20%<\/td><\/tr><tr><td>Imobiliare, Proiectare, Constructii<\/td><td>21.70%<\/td><td>3.60%<\/td><td>17.20%<\/td><td>0.20%<\/td><\/tr><tr><td>Cu am\u0103nuntul<\/td><td>17.10%<\/td><td>0.70%<\/td><td>5.80%<\/td><td>0.10%<\/td><\/tr><tr><td>C\u0103l\u0103torii, ospitalitate, agrement<\/td><td>20.20%<\/td><td>1.40%<\/td><td>8.70%<\/td><td>0.20%<\/td><\/tr><tr><td>Wellness &amp; Fitness<\/td><td>19.20%<\/td><td>1.20%<\/td><td>6.00%<\/td><td>0.40%<\/td><\/tr><tr><td>Medii Totaluri<\/td><td>21.5% (+3.5%)<\/td><td>2.3% (-0.3%)<\/td><td>10.5% (-3.6%)<\/td><td>0.1% (-)<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Sursa: Campaign Monitor<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tarife deschise<\/h3>\n\n\n\n<p>Datele prezentate defalc\u0103 ratele de deschidere a e-mailurilor pe industrie. Citi\u021bi articolul nostru pe <a href=\"https:\/\/vibetrace.com\/ro\/e-mail-rata-deschidere\/\" data-type=\"post\" data-id=\"18600\">Rata de deschidere<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/tag\/email-subject-lines\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/email-subject-lines\/\">Liniile de subiect sunt foarte importante pentru tarifele deschise.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-open-rate-formula.png\" alt=\"\" class=\"wp-image-17620\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-open-rate-formula.png 800w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-open-rate-formula-300x113.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-open-rate-formula-768x288.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Formula Rata de deschidere prin e-mail<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In conformitate cu<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Date de monitorizare a campaniei<\/a>, ratele de deschidere variaz\u0103 foarte mult \u00eentre industrii. Agricultura, Silvicultur\u0103, Pescuitul \u0219i V\u00e2n\u0103toarea au cea mai mare rat\u0103 de deschidere, cu o rat\u0103 de deschidere de 27,30%. <\/p>\n\n\n\n<p>Educa\u021bia este, de asemenea, una dintre industriile cu o rat\u0103 de deschidere ridicat\u0103, cu o rat\u0103 de deschidere de 28.50%. <\/p>\n\n\n\n<p>Serviciile financiare, organiza\u021biile non-profit \u0219i serviciile de asisten\u021b\u0103 medical\u0103 au toate ratele de deschidere rezonabil de ridicate, variind de la 27.10% la 23.70%.<\/p>\n\n\n\n<p>Retailul, pe de alt\u0103 parte, are cea mai mic\u0103 rat\u0103 de deschidere la 17.10%. <\/p>\n\n\n\n<p>Restaurant, alimente \u0219i b\u0103uturi, guvern \u0219i politic\u0103, IT\/tehnologie\/software, logistic\u0103 \u0219i comer\u021b cu ridicata, mass-media, divertisment, edituri, servicii profesionale, imobiliare, design, construc\u021bii, c\u0103l\u0103torii, ospitalitate, agrement \u0219i wellness \u0219i fitness au, de asemenea, un nivel sc\u0103zut de deschidere. tarife care variaz\u0103 de la 18.50% la 19.20%.<\/p>\n\n\n\n<p>Sectoarele de publicitate \u0219i marketing \u0219i bunuri ambalate de consum au rate de deschidere similare de 20,50% \u0219i, respectiv, 20%.<\/p>\n\n\n\n<p>Datele arat\u0103, de asemenea, c\u0103 rata medie de deschidere pentru toate industriile este de 21,50%, cu o modificare de +3,5% fa\u021b\u0103 de perioada anterioar\u0103, suger\u00e2nd o u\u0219oar\u0103 cre\u0219tere a ratelor totale de deschidere.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-4a31ae01 gb-headline-text\">Rate de clic<\/h3>\n\n\n\n<p>Datele furnizate defalc\u0103 ratele de clic (CTR) \u00een func\u021bie de industrie. CTR este o m\u0103sur\u0103 a c\u00e2t de bine o campanie de e-mail transform\u0103 destinatarii \u00een clien\u021bi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-rate-formula.png\" alt=\"\" class=\"wp-image-17622\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-rate-formula.png 800w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-rate-formula-300x113.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-rate-formula-768x288.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">E-mail Face\u021bi clic pe Formula Rata<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Educa\u021bia are cea mai mare rat\u0103 de clic (4.40%), urmat\u0103 de Real Estate, Design, and Construction (3.60%). Agricultura, Silvicultur\u0103, Binecuv\u00e2ntarea, V\u00e2n\u0103toarea, Serviciile de asisten\u021b\u0103 medical\u0103 \u0219i Guvernul \u0219i politica au avut rate de clic la fel de ridicate, variind de la 3,40% la 2,80%.<\/p>\n\n\n\n<p>Comer\u021bul cu am\u0103nuntul, pe de alt\u0103 parte, are cea mai mic\u0103 rat\u0103 de clic de 0,70%. <\/p>\n\n\n\n<p>Restaurant, M\u00e2ncare \u0219i b\u0103uturi, IT\/Tehnologie\/Software, Logistic\u0103 \u0219i comer\u021b cu ridicata, C\u0103l\u0103torii, Ospitalitate, Agrement, Wellness \u0219i Fitness, Publicitate \u0219i Marketing, Bunuri de larg consum, Servicii financiare, Media, Divertisment, Editare, Nonprofit, Alte \u0219i Servicii profesionale au rate de clic sc\u0103zute, variind de la 2.00% la 1.20%.<\/p>\n\n\n\n<p>Ratele de clic \u00een sectoarele Publicitate \u0219i marketing \u0219i Bunuri ambalate de consum sunt similare, cu 1,80% \u0219i, respectiv, 1,90%.<\/p>\n\n\n\n<p>Potrivit statisticilor, rata medie de clic \u00een toate industriile este de 2,3%, o sc\u0103dere de -0,3% fa\u021b\u0103 de trimestrul precedent, indic\u00e2nd o sc\u0103dere modest\u0103 a ratelor generale de clic.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"gb-headline gb-headline-3e498cdc gb-headline-text\">Tarife clic pentru deschidere<\/h3>\n\n\n\n<p><strong>Datele prezentate defalc\u0103 ratele de clic pentru a deschide (CTOR) pe industrie.<\/strong> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-to-open-rate-formula.png\" alt=\"\" class=\"wp-image-17623\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-to-open-rate-formula.png 800w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-to-open-rate-formula-300x113.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-to-open-rate-formula-768x288.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">E-mail Click pentru a deschide rata<\/figcaption><\/figure>\n\n\n\n<p>CTOR calculeaz\u0103 raportul dintre clicurile unice \u0219i deschiderile unice pentru a determina c\u00e2t de bine o campanie de e-mail transform\u0103 utilizatorii \u00een clien\u021bi. Potrivit cercet\u0103rii, ratele de clic pentru deschidere variaz\u0103 foarte mult \u00eentre industrii.<\/p>\n\n\n\n<p>Imobiliare, proiectare \u0219i construc\u021bii au cea mai mare rat\u0103 de clic pentru deschidere (17,20%), urmate de Educa\u021bie (15,70%). Agricultura, Silvicultur\u0103, Binecuv\u00e2ntarea, V\u00e2n\u0103toarea, Guvernul \u0219i Politica, Serviciile de asisten\u021b\u0103 medical\u0103 \u0219i altele au avut tarife de clic pentru deschidere cuprinse \u00eentre 12,50% \u0219i 13,20%.<\/p>\n\n\n\n<p>Wellness &amp; Fitness, pe de alt\u0103 parte, are cea mai mic\u0103 rat\u0103 de clic pentru deschidere de 6.00%. Comer\u021b cu am\u0103nuntul, c\u0103l\u0103torii, ospitalitate, agrement, publicitate \u0219i marketing, bunuri ambalate de consum, servicii financiare, restaurant, alimente \u0219i b\u0103uturi, IT\/tehnologie\/software, logistic\u0103 \u0219i comer\u021b cu ridicata, mass-media, divertisment, publica\u021bii, nonprofit \u0219i servicii profesionale toate au clicuri reduse -la deschidere, care variaz\u0103 de la 5.80% la 11.10%.<\/p>\n\n\n\n<p>Ratele de clic pentru deschidere pentru sectoarele de publicitate \u0219i marketing \u0219i bunuri ambalate de consum sunt 9,00% \u0219i, respectiv, 11,10%.<\/p>\n\n\n\n<p>Datele arat\u0103, de asemenea, c\u0103 rata medie de clic pentru deschidere \u00een toate industriile este de 10,5%, o sc\u0103dere de -3,6% fa\u021b\u0103 de trimestrul precedent, indic\u00e2nd o sc\u0103dere a ratelor generale de clic pentru deschidere.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-2286b541 gb-headline-text\">Tarife de dezabonare<\/h2>\n\n\n\n<p>Statisticile furnizate ofer\u0103 o defalcare a ratelor de dezabonare pe industrie. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-unsubscribe-rate-formula.png\" alt=\"\" class=\"wp-image-17630\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-unsubscribe-rate-formula.png 800w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-unsubscribe-rate-formula-300x113.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-unsubscribe-rate-formula-768x288.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Formula pentru rata de dezabonare prin e-mail<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Rata de dezabonare m\u0103soar\u0103 procentul de destinatari care aleg s\u0103 se dezaboneze sau s\u0103 renun\u021be la primirea de e-mailuri viitoare de la un anumit expeditor. Datele arat\u0103 c\u0103 ratele de dezabonare variaz\u0103 u\u0219or \u00een diferite industrii, dar, \u00een general, sunt sc\u0103zute.<\/p>\n\n\n\n<p>Industria cu cea mai mare rat\u0103 de dezabonare este Wellness &amp; Fitness cu 0,40%, urmat\u0103 de Agricultur\u0103, Silvicultur\u0103, Pescuit, V\u00e2n\u0103toare \u0219i Servicii de S\u0103n\u0103tate cu 0,30%. Logistics &amp; Wholesale and Other are, de asemenea, rate relativ mari de dezabonare de 0,30%.<\/p>\n\n\n\n<p>Retailul are cea mai mic\u0103 rat\u0103 de dezabonare cu 0,10%. <\/p>\n\n\n\n<p>Publicitate \u0219i marketing, bunuri ambalate de consum, servicii financiare, restaurant, alimente \u0219i b\u0103uturi, guvern \u0219i politic\u0103, mass-media, divertisment, edituri, nonprofit, servicii profesionale, imobiliare, design, construc\u021bii, c\u0103l\u0103torii, ospitalitate, agrement \u0219i IT\/Tech\/ Software-ul are, de asemenea, rate de dezabonare relativ sc\u0103zute, variind de la 0,10% la 0,20%.<\/p>\n\n\n\n<p>Rata medie de dezabonare pentru toate industriile este de 0,1%, f\u0103r\u0103 nicio modificare aparent\u0103 fa\u021b\u0103 de perioada anterioar\u0103, ceea ce sugereaz\u0103 c\u0103 ratele de dezabonare sunt stabile \u00een diferite industrii.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-395294f2 gb-headline-text\">rezumat<\/h2>\n\n\n\n<p>Pentru a rezuma statisticile de mai sus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apple Mail este clientul de e-mail dominant \u00een 2023, Gmail este al doilea<\/li>\n\n\n\n<li>Cele mai mari rate de deschidere sunt \u00een industria educa\u021biei<\/li>\n\n\n\n<li>Cele mai mari rate de clic sunt \u0219i \u00een industria educa\u021biei<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>A\u021bi verificat cele mai recente statistici ale clien\u021bilor de e-mail? Acest articol face parte din marketingul nostru... <a title=\"Cele mai recente statistici \u0219i tendin\u021be ale clien\u021bilor de e-mail [2023]\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/statistici-utilizare-clienti-e-mail-2023\/\" aria-label=\"Cite\u0219te mai multe despre Ultimele statistici \u0219i tendin\u021be ale clien\u021bilor de e-mail [2023]\"> <\/a><\/p>","protected":false},"author":9,"featured_media":17613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[81,95],"class_list":["post-17536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics-trends","tag-level1","tag-marketing-statistics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=17536"}],"version-history":[{"count":3,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17536\/revisions"}],"predecessor-version":[{"id":24001,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17536\/revisions\/24001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/17613"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=17536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=17536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=17536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}