{"id":17513,"date":"2023-01-13T12:24:27","date_gmt":"2023-01-13T12:24:27","guid":{"rendered":"https:\/\/vibetrace.com\/?p=17513"},"modified":"2023-06-30T07:24:34","modified_gmt":"2023-06-30T07:24:34","slug":"email-open-rate-is-unreliable-and-almost-useless","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/rata-de-deschidere-a-e-mailului-este-nesigura-si-aproape-inutila\/","title":{"rendered":"Rata de deschidere a e-mailului este nesigur\u0103 \u0219i aproape inutil\u0103"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Marketingul prin e-mail este un canal de baz\u0103 pentru noi <a href=\"https:\/\/vibetrace.com\/ro\/e-commerce-marketing-automatizare-platforma\/\">Platforma de automatizare a marketingului<\/a>.<\/p>\n\n\n\n<p>Trimitem mai mult de 20.000.000 de e-mailuri \u00een fiecare lun\u0103. \u00cen lunile noiembrie \u0219i decembrie acest num\u0103r este uneori triplu. Mai mult dec\u00e2t at\u00e2t, suntem una dintre pu\u021binele solu\u021bii de automatizare a marketingului care utilizeaz\u0103 mai mul\u021bi furnizori de e-mail.<\/p>\n\n\n\n<p>Pute\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/marketing-automatizare-integrari\/\" data-type=\"page\" data-id=\"622\">trimite e-mail folosind: Amazon SES, Sendgrid, Sparkpost, Mailgun, Netcore API<\/a><\/p>\n\n\n\n<p>M\u0103surarea eforturilor de marketing este o necesitate \u0219i <strong>Rata de deschidere a e-mailului<\/strong> este o valoare foarte veche pe care toat\u0103 lumea \u00eencearc\u0103 s\u0103 o aduc\u0103 la 100%. Este ideal, imposibil de atins.<\/p>\n\n\n\n<p>Scriem acest articol pentru persoanele care lucreaz\u0103 cu e-mail \u0219i cunosc valorile de marketing prin e-mail. \u0218i pentru a dovedi c\u0103 rata de deschidere a e-mailului nu este de \u00eencredere.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-mail marketing<\/li>\n\n\n\n<li>Agen\u021bii de marketing digital<\/li>\n\n\n\n<li>Proprietari de afaceri<\/li>\n\n\n\n<li>Antreprenori<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>Sunt multe de discutat despre marketingul prin e-mail \u0219i rata de deschidere, dar structura noastr\u0103 pentru acest articol va fi:<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_8a4d18-2f .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_8a4d18-2f .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_8a4d18-2f .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_8a4d18-2f .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Cum se m\u0103soar\u0103 rata de deschidere?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Utilizarea Pixel Image<\/h3>\n\n\n\n<p>Urm\u0103rirea e-mailului deschis func\u021bioneaz\u0103 prin plasarea unei imagini mici (de obicei, 1 px l\u0103\u021bime \u0219i \u00een\u0103l\u021bime), transparent\u0103, \u00een partea de jos a e-mailului trimis.<\/p>\n\n\n\n<p>C\u00e2nd clientul de e-mail deschide e-mailul \u0219i \u00eencarc\u0103 imaginile, aceast\u0103 imagine se \u00eencarc\u0103 \u0219i ea \u0219i face o solicitare c\u0103tre serverul de urm\u0103rire.<\/p>\n\n\n\n<p>Deoarece este unic pentru fiecare destinatar de e-mail, serverul \u0219tie cine a \u00eenc\u0103rcat imaginea, cresc\u00e2nd astfel valoarea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"706\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-3.png\" alt=\"\" class=\"wp-image-17515\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-3.png 938w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-3-300x226.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-3-768x578.png 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><figcaption class=\"wp-element-caption\">Cum se m\u0103soar\u0103 rata de deschidere a e-mailului.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Folosind fi\u0219iere CSS sau fonturi externe<\/h3>\n\n\n\n<p>\u00cen acela\u0219i mod \u00een care pixelul imaginii este ad\u0103ugat la con\u021binutul e-mailului \u00een timpul trimiterii, fi\u0219ierele CSS sau cu fonturi pot fi ad\u0103ugate la e-mail.<\/p>\n\n\n\n<p>Fi\u0219ierele CSS sunt folosite pentru a face un e-mail s\u0103 arate bine.<\/p>\n\n\n\n<p>Fi\u0219ierele cu fonturi sunt fonturi care de obicei nu se g\u0103sesc pe dispozitivul destinatar, dar sunt \u00eenc\u0103rcate automat de c\u0103tre unii clien\u021bi <a href=\"https:\/\/fonts.google.com\/knowledge\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/fonts.google.com\/knowledge\" rel=\"noreferrer noopener\">afi\u0219a\u021bi fonturi frumoase<\/a>.<\/p>\n\n\n\n<p>\u00cen compara\u021bie cu fiecare client de e-mail care poate afi\u0219a imagini, fi\u0219ierele CSS \u0219i fonturi nu sunt disponibile pentru fiecare client de e-mail. <\/p>\n\n\n\n<p>Acest lucru face ca aceast\u0103 metod\u0103 de urm\u0103rire a ratei de deschidere s\u0103 nu fie at\u00e2t de fiabil\u0103, deoarece livrarea e-mailului nu poate controla ce client folose\u0219te utilizatorul pentru a deschide e-mailul.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">De ce rata deschis\u0103 este \u00eenc\u0103 v\u00e2ndut\u0103 cu m\u00e2ndrie de multe companii<\/h2>\n\n\n\n<p>Majoritatea companiilor legate de e-mail v\u0103 taxeaz\u0103 <strong>pe num\u0103rul de e-mail trimis sau dimensiunea listei de contacte<\/strong>. Dup\u0103 num\u0103rul de e-mailuri trimise, rata de deschidere este urm\u0103toarea m\u0103sur\u0103 verificat\u0103 de orice agent de marketing.<\/p>\n\n\n\n<p>Sfat scurt, mai bine <a href=\"https:\/\/vibetrace.com\/ro\/marketing-automatizare-preturi\/\" data-type=\"page\" data-id=\"14873\">alege\u021bi o companie care taxeaz\u0103 pe e-mail trimis<\/a>, nu dimensiunea listei, este cea mai eficient\u0103.<\/p>\n\n\n\n<p>Este foarte legat de livrarea e-mailurilor, deoarece dac\u0103 e-mailurile ajung \u00een dosarul de spam \u00een loc de inbox, ele nu vor fi deschise. <\/p>\n\n\n\n<p>\u0218i pentru c\u0103 livrarea este un subiect greu de corectat, cei mai mul\u021bi dintre ei \u00eencearc\u0103 s\u0103 ignore acest aspect atunci c\u00e2nd v\u00e2nd marketing prin e-mail. De\u0219i cele mai comune bune practici sunt \u00eemp\u0103rt\u0103\u0219ite, dar nu se insist\u0103 asupra lor.<\/p>\n\n\n\n<p>Ratele de deschidere a e-mailurilor sunt unul dintre cele mai verificate \u0219i discutate lucruri atunci c\u00e2nd vine vorba de analiza propriei performan\u021be de marketing prin e-mail.<\/p>\n\n\n\n<p>Mailchimp\/Klaviyo \u00een\u0219i\u0219i alimenteaz\u0103 acest tip de compara\u021bie de valori, oferind rate de deschidere a industriei \u00een rapoartele dvs. Folosind acele repere, v\u0103 pute\u021bi compara cu al\u021bii cu tipuri similare de afaceri.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1007\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-4-1024x1007.png\" alt=\"\" class=\"wp-image-17517\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-4-1024x1007.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-4-300x295.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-4-768x755.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-4.png 1322w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">interog\u0103ri de c\u0103utare a ratei de deschidere prin e-mail<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">De ce rata de deschidere ar putea fi mult diferit\u0103 dec\u00e2t crezi<\/h2>\n\n\n\n<p>Exist\u0103 zeci sau chiar sute de clien\u021bi de e-mail. Aplica\u021bii mobile, aplica\u021bii desktop sau versiuni web:<\/p>\n\n\n\n<p>Pentru a numi cei mai comuni clien\u021bi de e-mail, <a href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noreferrer noopener\">dup\u0103 turnesol:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apple mail<\/li>\n\n\n\n<li>Gmail<\/li>\n\n\n\n<li>Outlook<\/li>\n\n\n\n<li>Yahoo Mail<\/li>\n\n\n\n<li>Samsung Mail<\/li>\n\n\n\n<li>QQ Mail<\/li>\n<\/ul>\n\n\n\n<p>\u0218i fiecare dintre acestea are versiuni diferite pe platforme diferite, cu un comportament u\u0219or diferit. <\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/statistici-utilizare-clienti-e-mail-2023\/\" data-type=\"post\" data-id=\"17536\">Citi\u021bi Statisticile clien\u021bilor de e-mail pentru 2023<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Motive de confiden\u021bialitate<\/h3>\n\n\n\n<p>Mai mul\u021bi clien\u021bi de e-mail au \u00eenceput s\u0103 nu \u00eencarce automat imaginile din cauza deschiderilor de confiden\u021bialitate. <strong>Efectuarea unei cereri c\u0103tre un server expune adresa IP <\/strong>a clientului care face cererea. <\/p>\n\n\n\n<p>Din acest motiv, Apple Mail descarc\u0103 tot con\u021binutul de la distan\u021b\u0103 din e-mail la punctul de livrare.<\/p>\n\n\n\n<p>Aceasta include toate imaginile de e-mail, inclusiv micul pixel 1\u00d71 descris mai sus, utilizat pentru urm\u0103rirea dac\u0103 cineva a deschis e-mailul. Include, de asemenea, orice CSS \u0219i fonturi (utilizate \u0219i pentru urm\u0103rire \u00een unele cazuri).<\/p>\n\n\n\n<p>Impactul dep\u0103\u0219e\u0219te problema urm\u0103ririi deschise \u0219i este posibil cea mai mare problem\u0103 de transformare pentru a afecta marketingul prin e-mail. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Motive pentru experien\u021ba utilizatorului<\/h3>\n\n\n\n<p>E-mailurile pot avea dimensiuni diferite. C\u00e2nd un e-mail dep\u0103\u0219e\u0219te o anumit\u0103 \u00een\u0103l\u021bime sau lungime, unii clien\u021bi de e-mail le taie \u0219i afi\u0219eaz\u0103 un mesaj.<\/p>\n\n\n\n<p>Pentru solu\u021biile care adaug\u0103 imaginea de urm\u0103rire \u00een partea de jos a e-mailului, \u00eenseamn\u0103 c\u0103 pentru ca imaginea deschis\u0103 de urm\u0103rire s\u0103 se \u00eencarce este necesar\u0103 o condi\u021bie suplimentar\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>toate imaginile s\u0103 fie \u00eenc\u0103rcate<\/li>\n\n\n\n<li>utilizatorul trebuie s\u0103 fac\u0103 clic pe: linkul \u201evezi \u00eentregul mesaj\u201d din partea de jos a e-mailului<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Pentru Gmail, dac\u0103 dimensiunea e-mailului dep\u0103\u0219e\u0219te valoarea&nbsp;<strong>102 KB<\/strong>&nbsp;limit\u0103, <a href=\"https:\/\/support.google.com\/mail\/threads?hl=en&amp;thread_filter=%28category%3Amail_receivingmessage%29\" target=\"_blank\" rel=\"noopener\">Gmail ascunde \u00eentregul con\u021binut <\/a>\u00een spatele unui link \u201e[Mesaj t\u0103iat] Vizualiza\u021bi mesajul \u00eentreg\u201d. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"344\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-5.png\" alt=\"\" class=\"wp-image-17521\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-5.png 516w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-5-300x200.png 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-8050212d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-16fe9f8e gb-headline-text\">Sunte\u021bi o agen\u021bie digital\u0103?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-625138d5 gb-headline-text\">Vezi noastre <a href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\" data-type=\"page\" data-id=\"14036\">platform\u0103 de marketing cu etichet\u0103 alb\u0103<\/a> pentru agen\u021bii sau arunca\u021bi o privire pe nostru <a href=\"https:\/\/vibetrace.com\/ro\/program-partener\/\" data-type=\"page\" data-id=\"17910\">program de parteneriat<\/a><\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-e97c8709\">\n\n<a class=\"gb-button gb-button-b2288224 gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Ce s\u0103 nu mai faci (sau s\u0103 schimbi modul \u00een care o faci)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Retrimite\u021bi c\u0103tre cei care nu deschid<\/h3>\n\n\n\n<p>Deoarece nu sunte\u021bi 100% sigur cine a deschis \u0219i cine nu, retrimiterea c\u0103tre cei care nu deschid este predispus\u0103 la multe erori.<\/p>\n\n\n\n<p>Destinatarii care v\u0103 vor primi e-mailul de dou\u0103 ori vor fi mai frustra\u021bi \u0219i ve\u021bi ajunge cu mai mul\u021bi dezabona\u021bi.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Declan\u0219a\u021bi automatiz\u0103ri bazate pe ratele de deschidere<\/h3>\n\n\n\n<p>Automatizarea marketingului se bazeaz\u0103 pe comportament, nu? Este complet valabil \u0219i func\u021bioneaz\u0103 foarte bine.<\/p>\n\n\n\n<p>Dar dac\u0103 declan\u0219a\u021bi un anumit set de ac\u021biuni bazate pe deschiderea e-mailului destinatarului, ve\u021bi ajunge la ac\u021biuni false. Dac\u0103 deschiderea a fost generat\u0103 de server la momentul livr\u0103rii \u0219i nu de destinatar, atunci o faci pur \u0219i simplu gre\u0219it.<\/p>\n\n\n\n<p>Compara\u021bi acest lucru cu trimiterea unui co\u0219 abandonat atunci c\u00e2nd utilizatorul nu a ad\u0103ugat niciodat\u0103 nimic \u00een co\u0219. A\u021bi trimite din nou e-mailul?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Compar\u0103-te cu al\u021bii folosind benchmark-uri<\/h3>\n\n\n\n<p>Benchmark-urile pot fi cu adev\u0103rat utile, nu ne \u00een\u021belege\u021bi gre\u0219it. Dar compararea pe baza ratelor deschise este ceva ce ar trebui s\u0103 evita\u021bi. Lista motivelor este mai jos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>lista dvs. de e-mail difer\u0103 de alte liste de e-mail.<\/strong> Dac\u0103 ave\u021bi fani Apple 60% (deschid e-mailuri pe iOS) \u0219i altcineva are 90% pe versiunea web a clien\u021bilor de e-mail, diferen\u021ba de urm\u0103rire poate fi utilizarea<\/li>\n\n\n\n<li><strong>strategia de marketing difera. <\/strong>Trimiterea c\u0103tre liste \u00eentregi de e-mail \u0219i ob\u021binerea unei rate de deschidere a e-mailului 10% este diferit\u0103 de trimiterea c\u0103tre clien\u021bi segmenta\u021bi \u0219i ob\u021binerea unei rate de deschidere 40%.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Testare A\/B \u0219i optimizare a timpului de trimitere<\/h3>\n\n\n\n<p>Utilizarea oric\u0103reia dintre aceste tactici necesit\u0103 de obicei informa\u021bii despre date deschise, a\u0219a c\u0103 sunt amenin\u021bate. <\/p>\n\n\n\n<p>S\u0103 presupunem c\u0103 descoperi\u021bi c\u0103 cel mai bun timp deschis este 7.30 diminea\u021ba. Continua\u021bi s\u0103 trimite\u021bi e-mailuri \u00eenainte, deoarece destinatarii vor deschide, vor face clic \u0219i vor cump\u0103ra.<\/p>\n\n\n\n<p>Dar dac\u0103 este gre\u0219it din motivele de mai sus, pierde\u021bi oportunit\u0103\u021bi. E-mailul dvs. va intra \u00een list\u0103 \u0219i nu va fi niciodat\u0103 deschis deoarece al\u021bii v\u0103 trimit e-mailuri dup\u0103 dvs.<\/p>\n\n\n\n<p>Solu\u021bia este s\u0103 comuta\u021bi realizarea optimiz\u0103rilor \u0219i a testelor A\/B pe baza <a href=\"https:\/\/vibetrace.com\/ro\/actualizari-decembrie-2022\/\">face\u021bi clic pe informa\u021bii<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"446\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-6-1024x446.png\" alt=\"\" class=\"wp-image-17531\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-6-1024x446.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-6-300x131.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-6-768x335.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-6-1536x669.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-6-2048x892.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">graficul timpului de clic pe e-mail oferit de vibetrace<\/figcaption><\/figure>\n\n\n\n<p>Un clic este mai valoros dec\u00e2t un deschis \u0219i arat\u0103 o inten\u021bie mai mare. Singura problem\u0103 cu clicurile este c\u0103 exist\u0103 mult mai pu\u021bine dintre ele \u0219i \u00eenseamn\u0103 c\u0103 poate fi dificil s\u0103 atinge\u021bi obiective de \u00eencredere cu rezultate semnificative statistic.<\/p>\n\n\n\n<p>Utilizarea ratei de deschidere 20% (s\u0103 spunem 10.000 de destinatari dintr-un num\u0103r de 50.000 de e-mailuri) este mult mai mult din punct de vedere matematic, comparativ cu rata de clic 3% (1500 de destinatari).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uita\u021bi de tarifele deschise pentru e-mail. <\/h2>\n\n\n\n<p>Ne-am dori foarte mult s\u0103 vedem p\u0103rerile altora despre acest subiect. Dar p\u00e2n\u0103 atunci recomand\u0103rile noastre pentru a trece nefiabilitatea ratei deschise este s\u0103 ne concentr\u0103m <strong>clicuri \u0219i conversii.<\/strong> Acesta este implicarea real\u0103 din partea utilizatorilor \u0219i v\u0103 aduce bani.<\/p>\n\n\n\n<p>Acestea fiind spuse, sper\u0103m c\u0103 \u00een\u021belege\u021bi de ce rata de deschidere este at\u00e2t de nesigur\u0103, iar concentrarea dvs. ar trebui s\u0103 fie \u00een schimb clicurile \u0219i conversiile (citi\u021bi implicarea).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-tracking-1024x370.png\" alt=\"\" class=\"wp-image-17525\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-tracking-1024x370.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-tracking-300x108.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-tracking-768x277.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-tracking-1536x555.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/email-click-tracking.png 2019w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Cel mai de \u00eencredere indicator al interac\u021biunii cu e-mailul dvs. este dac\u0103 un destinatar face sau nu clic pe un link. <\/p>\n\n\n\n<p>Acest lucru poate fi urm\u0103rit prin redirec\u021bion\u0103ri sau prin num\u0103rarea vizualiz\u0103rilor pe o pagin\u0103 de destina\u021bie, chiar dac\u0103 scripturile de urm\u0103rire sunt blocate.<\/p>\n\n\n\n<p>Ratele de conversie a e-mailului sunt, de asemenea, cu siguran\u021b\u0103 importante. \u00cen final, Conversie = Venituri. Pentru a optimiza pentru conversie, cu siguran\u021b\u0103 ave\u021bi alte valori mai sus (rata de clic).<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketingul prin e-mail este un canal de baz\u0103 pentru platforma noastr\u0103 de automatizare de marketing. Trimitem mai multe... <a title=\"Rata de deschidere a e-mailului este nesigur\u0103 \u0219i aproape inutil\u0103\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/rata-de-deschidere-a-e-mailului-este-nesigura-si-aproape-inutila\/\" aria-label=\"Cite\u0219te mai multe despre Rata de deschidere a e-mailului este nefiabil\u0103 \u0219i aproape inutil\u0103\"> <\/a><\/p>","protected":false},"author":9,"featured_media":17527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[103,89,102],"class_list":["post-17513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-email-open-rate","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=17513"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17513\/revisions"}],"predecessor-version":[{"id":23752,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17513\/revisions\/23752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/17527"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=17513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=17513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=17513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}