{"id":17496,"date":"2023-02-09T16:18:51","date_gmt":"2023-02-09T16:18:51","guid":{"rendered":"https:\/\/vibetrace.com\/?p=17496"},"modified":"2023-10-20T21:19:25","modified_gmt":"2023-10-20T21:19:25","slug":"conversion-rate","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/","title":{"rendered":"Rata de conversie"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Rata de conversie este cunoscut\u0103 a fi principalul indicator de performan\u021b\u0103 (KPI) pentru fiecare afacere.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id17496_d2b0f8-61 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id17496_d2b0f8-61 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id17496_d2b0f8-61 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id17496_d2b0f8-61 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>De\u0219i nu este o valoare static\u0103 din cauza mai multor factori precum sezonalitatea, modific\u0103rile pre\u021burilor sau modific\u0103rile aduse ofertelor de produse care afecteaz\u0103 \u00een mod semnificativ ratele de conversie ale unei companii,&nbsp;<\/p>\n\n\n\n<p>Dup\u0103 cum spun majoritatea marketerilor \u201e <strong>Nu exist\u0103 nicio modalitate de a controla c\u00e2nd oamenii cump\u0103r\u0103<\/strong>\u201d dar po\u021bi s\u0103 dai tot ce ai mai bun \u00een prezentarea solu\u021biei pe care o ofer\u0103 afacerea ta pentru a-\u021bi ajuta poten\u021bialii clien\u021bi cu problemele lor.<\/p>\n\n\n\n<p>\u0218i a\u0219a faci conversii!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este Rata de Conversie?<\/h2>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Defini\u021bia Conversion Rate<\/p>\n\n\n\n<p>Rata de conversie este o valoare care exprim\u0103 procentul de vizitatori ai site-ului web care efectueaz\u0103 o ac\u021biune dorit\u0103, cum ar fi efectuarea unei achizi\u021bii, completarea unui formular sau abonarea la un buletin informativ.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<p>Un sus\u0163inut <a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/increase-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">cre\u0219terea conversiei<\/a> rata ar putea semnifica faptul c\u0103 strategiile \u0219i eforturile dvs. de marketing sunt de succes \u0219i rezoneaz\u0103 cu publicul \u021bint\u0103, determin\u00e2ndu-l s\u0103 ia m\u0103suri cu privire la ofertele dvs.<\/p>\n\n\n\n<p>Re\u021bine\u021bi c\u0103 se a\u0219teapt\u0103 s\u0103 monitoriza\u021bi \u0219i s\u0103 evalua\u021bi \u00een mod regulat rata de conversie pentru a detecta orice tipare sau tendin\u021be care v\u0103 pot afecta v\u00e2nz\u0103rile.&nbsp;<\/p>\n\n\n\n<p>\u00cen plus, este benefic s\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/care-este-rata-medie-de-conversie-pentru-site-urile-de-comert-electronic-5-tactici-pentru-a-va-imbunatati\/\" data-type=\"post\" data-id=\"23600\">compara\u021bi rata de conversie<\/a> la standardul industriei, precum \u0219i la rivalii dvs., pentru a ob\u021bine o perspectiv\u0103 mai cuprinz\u0103toare a modului \u00een care produsul dvs. func\u021bioneaz\u0103 pe pia\u021b\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formula Ratei de Conversie       <\/h3>\n\n\n\n<p>Urm\u0103rirea ratei de conversie \u00een timp v\u0103 poate ajuta s\u0103 identifica\u021bi modele \u0219i tendin\u021be, precum \u0219i s\u0103 lua\u021bi decizii bazate pe date pentru a v\u0103 cre\u0219te rata de conversie.<\/p>\n\n\n\n<p>De asemenea, pute\u021bi configura alerte pentru a v\u0103 avertiza c\u00e2nd o rat\u0103 de conversie scade sau cre\u0219te, permi\u021b\u00e2ndu-v\u0103 s\u0103 lua\u021bi m\u0103suri rapid.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/conversion-rate-formula.png\" alt=\"\" class=\"wp-image-18493\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/conversion-rate-formula.png 800w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/conversion-rate-formula-300x113.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/conversion-rate-formula-768x288.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Formula Ratei de Conversie<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Rata de conversie \u00een func\u021bie de industrie<\/h3>\n\n\n\n<p>Urm\u0103toarele informa\u021bii afi\u0219eaz\u0103 rata medie de conversie a comer\u021bului electronic pentru fiecare industrie, reflect\u00e2nd performan\u021ba v\u00e2nz\u0103rilor digitale \u0219i obiceiurile de cump\u0103rare online ale publicului \u021bint\u0103.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/ecommerce-conversion-rate-by-industry-1-1024x1024.png\" alt=\"\" class=\"wp-image-18678\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/ecommerce-conversion-rate-by-industry-1-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/ecommerce-conversion-rate-by-industry-1-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/ecommerce-conversion-rate-by-industry-1-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/ecommerce-conversion-rate-by-industry-1-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/ecommerce-conversion-rate-by-industry-1-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/ecommerce-conversion-rate-by-industry-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Raport de date<\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Industrie<\/td><td>In medie<\/td><\/tr><tr><td>B\u0103c\u0103nie<\/td><td>6.80%<\/td><\/tr><tr><td>Produse farmaceutice<\/td><td>6.80%<\/td><\/tr><tr><td>sanatate si frumusete<\/td><td>3.90%<\/td><\/tr><tr><td>C\u0103l\u0103torii \u0219i ospitalitate<\/td><td>3.90%<\/td><\/tr><tr><td>Mod\u0103<\/td><td>3.30%<\/td><\/tr><tr><td>Bunuri pentru cas\u0103 \u0219i mobilier<\/td><td>3.30%<\/td><\/tr><tr><td>Electronice de consum<\/td><td>1.40%<\/td><\/tr><tr><td>Luxos<\/td><td>1.10%<\/td><\/tr><tr><td>Automobile<\/td><td>0.70%<\/td><\/tr><tr><td>B2B<\/td><td>0.70%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Datele arat\u0103 rata medie de conversie pentru diverse industrii, a\u0219a cum este determinat\u0103 de Data Reportal. Cea mai mare rat\u0103 de conversie a fost \u00eenregistrat\u0103 \u00een industria alimentar\u0103 \u0219i farmaceutic\u0103, ambele la 6.80%. Industria S\u0103n\u0103tate \u0219i Frumuse\u021be a avut o rat\u0103 de conversie de 3,90%, la fel ca \u0219i industria C\u0103l\u0103torii \u0219i Ospitalitate. Rata de conversie pentru industria Modei a fost de 3,30%, la fel ca \u0219i pentru industria Bunuri pentru cas\u0103 \u0219i Mobilier. Industria de electronice de larg consum a avut o rat\u0103 de conversie de 1.40%, iar industria de lux a avut o rat\u0103 de conversie de 1.10%. Industriile auto \u0219i B2B au avut cele mai sc\u0103zute rate de conversie, ambele la 0,70%. <\/p>\n\n\n\n<p>Aceste date ofer\u0103 informa\u021bii valoroase despre obiceiurile de cump\u0103rare online ale consumatorilor din diferite industrii \u0219i pot ajuta companiile s\u0103-\u0219i optimizeze strategiile de comer\u021b electronic pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi ratele de conversie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 urm\u0103ri\u021bi rata de conversie?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-conversion-rate-1024x1024.png\" alt=\"\" class=\"wp-image-18208\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-conversion-rate-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-conversion-rate-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-conversion-rate-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-conversion-rate-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/track-conversion-rate.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Cu toate acestea, ar putea fi destul de dificil s\u0103 c\u0103uta\u021bi mai multe modalit\u0103\u021bi de a v\u0103 urm\u0103ri rata de conversie. Deci, iat\u0103 o list\u0103 de instrumente \u0219i software pe care le pute\u021bi utiliza:<\/p>\n\n\n\n<p><strong>Google Analytics:<\/strong> Urm\u0103ri\u021bi num\u0103rul de clicuri \u0219i conversii generate de campaniile dvs. de e-mail cu software-ul de marketing prin e-mail.<\/p>\n\n\n\n<p><strong>Heatmap \u0219i instrumente de \u00eenregistrare a sesiunilor: <\/strong>Harta termic\u0103 \u0219i instrumentele de \u00eenregistrare a sesiunilor v\u0103 pot ajuta s\u0103 \u00een\u021belege\u021bi cum interac\u021bioneaz\u0103 vizitatorii cu site-ul dvs. web \u0219i s\u0103 descoperi\u021bi locuri care ar putea genera fric\u021biuni \u00een procesul de conversie.<\/p>\n\n\n\n<p><strong>Software de testare A\/B:<\/strong> Utiliza\u021bi software-ul de testare A\/B pentru a rula teste pe diferite versiuni ale site-ului dvs. web pentru a determina care dintre ele face cea mai bun\u0103 conversie.<\/p>\n\n\n\n<p><strong>Urm\u0103rire personalizat\u0103:<\/strong> Urm\u0103ri\u021bi anumite ac\u021biuni, cum ar fi clicurile pe butoane, trimiterile de formulare \u0219i alte interac\u021biuni folosind coduri de urm\u0103rire personalizate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e2t de des ar trebui s\u0103 verifica\u021bi Rata de conversie?<\/h3>\n\n\n\n<p>Verificarea constant\u0103 a ratei de conversie va depinde de tipul de afacere pe care o ave\u021bi, de publicul pe care \u00eel viza\u021bi \u0219i de industria din care face\u021bi parte.<\/p>\n\n\n\n<p>Indiferent de toate aceste considerente, verificarea periodic\u0103 a ratei de conversie v\u0103 permite s\u0103 detecta\u021bi cu u\u0219urin\u021b\u0103 modele \u0219i tendin\u021be \u0219i s\u0103 lua\u021bi decizii bazate pe date pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi rata de conversie.<\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva recomand\u0103ri pentru c\u00e2t de des ar trebui s\u0103 verifica\u021bi rata de conversie:<\/p>\n\n\n\n<p><strong>Lunar:<\/strong> Verificarea ratei de conversie cel pu\u021bin o dat\u0103 pe lun\u0103 este recomandat\u0103 pentru companiile care sunt \u00een proces de a construi \u00eencredere cu clien\u021bii lor, mai ales atunci c\u00e2nd tocmai v-a\u021bi \u00eenceput afacerea.<\/p>\n\n\n\n<p><strong>S\u0103pt\u0103m\u00e2nal: <\/strong>Dac\u0103 desf\u0103\u0219ura\u021bi o campanie sensibil\u0103 la timp sau ave\u021bi un produs sau serviciu care se schimb\u0103 rapid, verificarea s\u0103pt\u0103m\u00e2nal\u0103 a ratei de conversie v\u0103 poate oferi o imagine mai actualizat\u0103 asupra performan\u021bei eforturilor dvs. de marketing.<\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Ave\u021bi nevoie de ajutor cu veniturile din comer\u021bul electronic?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Baza noastr\u0103 de date pentru clien\u021bi stimuleaz\u0103 strategiile de re\u021binere a clien\u021bilor \u0219i segmentarea inteligent\u0103 pentru marketingul omnicanal.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Vezi detalii<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Zilnic<\/strong>: Dac\u0103 ave\u021bi o afacere cu volum mare, cum ar fi comer\u021bul electronic, generarea de clien\u021bi poten\u021biali, bazat pe servicii, SaaS sau organiza\u021bie non-profit, verifica\u021bi rata de conversie mai des, de exemplu zilnic. Acest lucru v\u0103 poate oferi o \u00een\u021belegere mai detaliat\u0103 a performan\u021bei site-ului dvs. web sau a eforturilor de marketing. Acest lucru v\u0103 va permite s\u0103 face\u021bi ajust\u0103ri \u00een timp util pentru a v\u0103 optimiza site-ul \u0219i pentru a cre\u0219te conversiile \u00een timp.<\/p>\n\n\n\n<p>\u00cen plus, trebuie s\u0103 lua\u021bi \u00een considerare verificarea ratei de conversie ori de c\u00e2te ori face\u021bi modific\u0103ri site-ului dvs. web sau eforturile de marketing. <\/p>\n\n\n\n<p>Acest lucru v\u0103 permite s\u0103 vede\u021bi rapid impactul <span style=\"font-size: inherit;\">cs care poate fi considerat pentru a ob\u021bine o \u00een\u021belegere mai complet\u0103 a performan\u021bei unei afaceri. Acestea sunt legate de rata de conversie \u0219i \u00eembun\u0103t\u0103\u021birea sau lucrul la unul s-ar putea, de asemenea, \u00eembun\u0103t\u0103\u021bi sau afecta pe cel\u0103lalt.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calculator Rata de Conversie<\/h2>\n\n\n\n<p>Dori\u021bi s\u0103 v\u0103 calcula\u021bi rata de conversie? Utiliza\u021bi calculatorul nostru simplu de mai jos. <\/p>\n\n\n<div class=\"gb-container gb-container-c4533411\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading\">Calculator simplu pentru rata de conversie<\/h3>\n\n\n\n<style>\n      .input {\n        text-align: center;\n      }\n    <\/style>\n    <div class=\"container\">\n      <form action=\"\">\n<div class=\"row\">\n        <label>Num\u0103r de vizitatori: <input type=\"number\" min=\"0\" value=\"1000\" id=\"visitors\" class=\"input\" required=\"\"><\/label>\n<\/div>\n<div class=\"row\">\n        <label>Num\u0103r de conversii: <input type=\"number\" min=\"0\" value=\"5\" id=\"conversions\" class=\"input\" required=\"\"><\/label>\n<\/div>\n        <button type=\"button\" onclick=\"calculateConversionRate();\">calculati<\/button>\n        <br>\n        <span>Rata de conversie: <span id=\"conversionRate\"><\/span><\/span>\n      <input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n    <\/div>\n    <script>\n      function calculateConversionRate() {\n        var visitors = document.getElementById('visitors').value;\n        var conversions = document.getElementById('conversions').value;\n        var conversionRate = ((conversions \/ visitors) * 100);\n        document.getElementById('conversionRate').innerHTML = conversionRate + '%';\n      }\n    <\/script>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Lucruri importante despre rata de conversie<\/h2>\n\n\n\n<p>Rata de conversie poate p\u0103rea a fi o m\u0103sur\u0103 simpl\u0103, dar joac\u0103 un rol crucial \u00een succesul unei afaceri.&nbsp;<\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva lucruri cheie de \u0219tiut despre importan\u021ba ratelor de conversie:<\/p>\n\n\n\n<p><strong>Cea mai u\u0219oar\u0103 m\u0103sur\u0103 de implementat:<\/strong> Rata de conversie este o m\u0103sur\u0103 simpl\u0103 de m\u0103surat, dar poate avea un impact semnificativ asupra performan\u021bei unei afaceri. <\/p>\n\n\n\n<p>Prin monitorizarea \u0219i optimizarea ratelor de conversie, companiile pot dezvolta strategii eficiente care s\u0103 se alinieze cu obiectivele lor specifice \u0219i cu publicul \u021bint\u0103. De fapt, compararea ratelor de conversie cu mediile din industrie poate oferi un punct de referin\u021b\u0103 pentru c\u00e2t de bine func\u021bioneaz\u0103 afacerea dvs.<\/p>\n\n\n\n<p><strong>\u00cembun\u0103t\u0103\u021birile ratei de conversie v\u0103 pot cre\u0219te veniturile:<\/strong> Optimizarea site-ului dvs. web pentru ratele de conversie poate avea un impact mai mare asupra afacerii dvs. dec\u00e2t v\u0103 pute\u021bi da seama.<\/p>\n\n\n\n<p>Pe m\u0103sur\u0103 ce rata de conversie se \u00eembun\u0103t\u0103\u021be\u0219te, probabil ve\u021bi observa o cre\u0219tere a traficului pe site \u0219i, poten\u021bial, mai multe v\u00e2nz\u0103ri. Poate fi un pic dificil s\u0103 \u00eencepe\u021bi, dar efortul va merita pe termen lung.<\/p>\n\n\n\n<p><strong>\u00cembun\u0103t\u0103\u021bi\u021bi segmentarea clien\u021bilor:<\/strong> Poate dura ceva timp pentru a crea o abordare \u021bintit\u0103 pentru a evita risipa de bani pentru publicul care nu este interesat de ofertele tale. <\/p>\n\n\n\n<p>Pe m\u0103sur\u0103 ce ratele de conversie se \u00eembun\u0103t\u0103\u021besc, pute\u021bi utiliza redirec\u021bionarea pentru a v\u0103 ajusta strategia \u00een func\u021bie de rezultate. Acest lucru v\u0103 va oferi o mai bun\u0103 \u00een\u021belegere a intereselor, comportamentelor \u0219i datelor demografice ale publicului dvs. implicat.<\/p>\n\n\n\n<p><strong>Transform\u0103 clientul t\u0103u poten\u021bial \u00eentr-un client fidel:<\/strong> O rat\u0103 de conversie crescut\u0103 poate duce la mai multe profituri. <\/p>\n\n\n\n<p>V\u00e2nz\u0103ri \u0219i venituri pentru o afacere de comer\u021b electronic, mai multe clien\u021bi poten\u021biali pentru o afacere de generare de clien\u021bi poten\u021biali, mai multe \u00eent\u00e2lniri pentru o afacere bazat\u0103 pe servicii, mai multe \u00eenscrieri pentru o companie SaaS \u0219i mai multe dona\u021bii pentru o organiza\u021bie non-profit. Mai simplu spus, aceste \u00eembun\u0103t\u0103\u021biri te conduc c\u0103tre un client fidel \u00een viitor.<\/p>\n\n\n\n<p><strong>Rezultatele sunt mai bune dec\u00e2t campaniile de publicitate: <\/strong>Optimizarea ratei de conversie poate fi o alternativ\u0103 rentabil\u0103 la campaniile de publicitate pl\u0103tite costisitoare. <\/p>\n\n\n\n<p>Concentr\u00e2ndu-se pe optimizarea ratei de conversie (CRO), companiile pot vedea rezultatele eforturilor lor de marketing \u0219i \u00ee\u0219i pot ajusta strategia \u00een consecin\u021b\u0103. Acest lucru v\u0103 poate ajuta afacerile s\u0103 identifice noi oportunit\u0103\u021bi \u0219i s\u0103 implementeze strategii eficiente care pot genera rezultate mai bune, f\u0103r\u0103 a suporta costuri mari.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Valori legate de rata de conversie<\/h2>\n\n\n\n<p>Pe l\u00e2ng\u0103 rata de conversie, exist\u0103 c\u00e2teva alte valori care pot fi luate \u00een considerare pentru a ob\u021bine o \u00een\u021belegere mai complet\u0103 a performan\u021bei unei afaceri. Acestea sunt legate de rata de conversie \u0219i \u00eembun\u0103t\u0103\u021birea sau lucrul la unul ar putea, de asemenea, s\u0103 \u00eel \u00eembun\u0103t\u0103\u021beasc\u0103 sau s\u0103 \u00eel afecteze pe cel\u0103lalt.<\/p>\n\n\n<div class=\"gb-container gb-container-3535c687\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-312d7b7c\">\n<div class=\"gb-grid-column gb-grid-column-6f9ae41b\"><div class=\"gb-container gb-container-6f9ae41b\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-664deae2\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-394a3557 gb-headline-text\"><strong>Rata de respingere<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-respingere-a-e-mailului\/\" data-type=\"post\" data-id=\"17892\">Procentul de vizitatori ai site-ului web care p\u0103r\u0103sesc dup\u0103 ce au v\u0103zut o singur\u0103 pagin\u0103. <\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-058bba32\"><div class=\"gb-container gb-container-058bba32\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>Valoarea pe via\u021b\u0103 a clientului<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">Valoarea total\u0103 estimat\u0103 a unui client pentru o afacere pe parcursul vie\u021bii<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-72b76c12\"><div class=\"gb-container gb-container-72b76c12\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>Face\u021bi clic pe Rata de trecere<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-click-through-e-mail\/\" data-type=\"post\" data-id=\"18610\">Procentul de vizitatori ai site-ului web care fac clic pe un anumit link sau \u00eendemn la ac\u021biune.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ecde030e\"><div class=\"gb-container gb-container-ecde030e\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-367efc9a gb-headline-text\"><strong>Rentabilitatea investi\u021biei \u00een marketing<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rentabilitatea-investitiei-in-marketing\/\" data-type=\"post\" data-id=\"19507\">Rentabilitatea investi\u021biei \u00eentr-o campanie de marketing sau de publicitate<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-15e759b6\"><div class=\"gb-container gb-container-15e759b6\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-af6fafea gb-headline-text\"><strong>Valoarea medie a comenzii<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\" data-type=\"post\" data-id=\"17832\">Suma medie cheltuit\u0103 pe tranzac\u021bie<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vibetrace ofer\u0103 a<strong>n sistem de marketing prin e-mail \u0219i integrare u\u0219oar\u0103 cu orice magazin de comer\u021b electronic<\/strong>, care ar putea urm\u0103ri cu u\u0219urin\u021b\u0103 rata de conversie pentru orice campanie. <\/p>\n\n\n\n<p>Cu ajutorul Google Analytics, rata de conversie pe orice site poate fi urm\u0103rit\u0103 cu u\u0219urin\u021b\u0103. <\/p>","protected":false},"excerpt":{"rendered":"<p>Rata de conversie este cunoscut\u0103 a fi principalul indicator de performan\u021b\u0103 (KPI) pentru fiecare afacere. \u2026 <a title=\"Rata de conversie\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie\/\" aria-label=\"Cite\u0219te mai multe despre Conversion Rate\"> <\/a><\/p>","protected":false},"author":9,"featured_media":18965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[60,57,89,102],"class_list":["post-17496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-conversion-rate","tag-marketing-definitions","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=17496"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17496\/revisions"}],"predecessor-version":[{"id":24497,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/17496\/revisions\/24497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/18965"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=17496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=17496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=17496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}