{"id":1703,"date":"2014-02-19T09:59:17","date_gmt":"2014-02-19T09:59:17","guid":{"rendered":"http:\/\/devant.ro\/wp\/why-second-sale-is-so-damn-important"},"modified":"2023-02-03T12:54:56","modified_gmt":"2023-02-03T12:54:56","slug":"why-second-sale-important-ecommerce","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/de-ce-a-doua-vanzare-important-e-commerce\/","title":{"rendered":"De ce a doua v\u00e2nzare este at\u00e2t de important\u0103 \u00een comer\u021bul electronic?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Jeff Bezos, fondatorul \u0219i CEO-ul Amazon, a spus odat\u0103:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Am f\u0103cut studii de elasticitate a pre\u021burilor \u0219i r\u0103spunsul este \u00eentotdeauna c\u0103 ar trebui s\u0103 cre\u0219tem pre\u021burile. Nu facem asta, pentru c\u0103 credem [\u2026] c\u0103, men\u021bin\u00e2nd pre\u021burile foarte, foarte sc\u0103zute, c\u00e2\u0219tig\u0103m \u00eencrederea clien\u021bilor de-a lungul timpului \u0219i, de fapt, maximiz\u0103m fluxul de numerar liber pe termen lung.<\/p>\n<\/blockquote>\n\n\n\n<p>Cel mai de succes antreprenor de comer\u021b electronic al vremurilor noastre spune c\u0103 mai pu\u021bin \u00eenseamn\u0103 mai mult. Cum poate fi asta?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Comer\u021bul electronic, printre altele, are marele avantaj de a putea<strong> urm\u0103ri\u021bi comportamentul clien\u021bilor<\/strong> \u00eentr-o manier\u0103 foarte precis\u0103 \u0219i m\u0103soar\u0103 impactul pe care fiecare client \u00eel aduce afacerii. \u0218i cifrele spun c\u0103, atunci c\u00e2nd te ui\u021bi la profitabilitate, po\u021bi \u00eemp\u0103r\u021bi clien\u021bii \u00een dou\u0103 categorii:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cel <strong>clienti noi<\/strong><\/li>\n\n\n\n<li>si <strong>Clienti care revin<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Nimic nou, nu? Cu toate acestea, statisticile care vor veni s-ar putea s\u0103 v\u0103 surprind\u0103. Potrivit Forrester \u0219i US Census Bureau, clien\u021bii care revin, care aduc doar 27% de conversii pe site-ul t\u0103u de comer\u021b electronic, genereaz\u0103 100% din profitul companiei tale. De fapt, comercian\u021bii cu am\u0103nuntul se pl\u00e2ng uneori c\u0103 nu c\u00e2\u0219tig\u0103 nimic atunci c\u00e2nd achizi\u021bioneaz\u0103 un nou client.<\/p>\n\n\n\n<p>Cu toate acestea, adev\u0103rul pe care Jeff Bezos \u00eel \u0219tie este c\u0103 nu trebuie s\u0103 creasc\u0103 pre\u021burile pentru o profitabilitate mai mare. Trebuie doar s\u0103 fac\u0103 o a doua v\u00e2nzare c\u0103tre acel client nou achizi\u021bionat, neprofitabil. Pentru c\u0103 un client care revine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>voi <strong>cheltuie\u0219te mai mult<\/strong><\/li>\n\n\n\n<li>va veni cu <strong>0 (zero) cost de achizi\u021bie<\/strong><\/li>\n\n\n\n<li>\u0219i, nu \u00een ultimul r\u00e2nd \u2013 va spune altora despre tine \u0219i <strong>genera mai multe afaceri<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Pentru a sus\u021bine aceast\u0103 idee, <a title=\"carte alb\u0103 despre clien\u021bii comer\u021bului electronic\" href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fsuccess.adobe.com%2Fen%2Fna%2Fprograms%2Fdigital-index%2F1209_13926_existing_customers.html&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNErfj_mX9VGICdoYtY48jU5eB_RCg\" target=\"_blank\" rel=\"noopener\">Cartea alb\u0103 a Adobe<\/a> demonstreaz\u0103 de ce marketingul de comer\u021b electronic ar trebui s\u0103 se concentreze mai mult pe clien\u021bii care revin \u0219i s\u0103 genereze achizi\u021bii repetate. Studiul arat\u0103 c\u0103, \u00een Europa, venitul mediu de la un cump\u0103r\u0103tor pentru prima dat\u0103 este de aproximativ 1,75 euro. Cea de-a doua v\u00e2nzare va conta de 3 ori mai mul\u021bi bani, iar clientul care revine din nou \u0219i din nou va cheltui de 7 ori mai mult dec\u00e2t un prim timer.<\/p>\n\n\n\n<p>Deci, da, a doua v\u00e2nzare \u0219i clien\u021bii fideli sunt cei mai importan\u021bi pentru succesul comer\u021bului electronic. A ajunge acolo \u00eenseamn\u0103 totu\u0219i s\u0103 treci prin ambele 2 etape ale procesului:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 1 \u2013 \u00cenainte de a doua v\u00e2nzare, finaliza\u021bi prima prin:<\/h3>\n\n\n\n<p><strong>Remarketing<\/strong> \u2013 aduce\u021bi noii vizitatori \u00eenapoi pe site-ul dvs. de comer\u021b electronic. Dac\u0103 nu i-ai convins s\u0103 cumpere ceva cu ocazia primei vizite pe site-ul t\u0103u, atunci g\u0103se\u0219te-i din nou! Spune\u021bi-le mai multe despre serviciul \u0219i marca dvs. \u0219i profita\u021bi de cele mai bune posibilit\u0103\u021bi de marketing prin e-mail de ast\u0103zi.<\/p>\n\n\n\n<p><strong>Fiind un bun consilier<\/strong> \u2013 ajuta\u021bi-v\u0103 clientul s\u0103 aleag\u0103 cel mai potrivit produs de pe site-ul dvs., fiind transparent cu specifica\u021biile produsului \u0219i cu m\u0103rturiile altor utilizatori.<\/p>\n\n\n\n<p><strong>Nu complic\u0103 lucrurile<\/strong> \u2013 nimeni nu vrea mai mult\u0103 b\u0103taie de cap s\u0103 cumpere ceva online dec\u00e2t dintr-un magazin fizic. A\u0219adar, ofer\u0103 toate informa\u021biile \u0219i oportunit\u0103\u021bile pe care le po\u021bi pentru a face contactul, expedierea \u0219i returnarea c\u00e2t mai u\u0219or posibil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 2 \u2013 Efectua\u021bi a doua v\u00e2nzare \u0219i ob\u021bine\u021bi clien\u021bi care revin prin:<\/h3>\n\n\n\n<p><strong>Service, service, service<\/strong> \u2013 este un fapt pe care \u00eel \u0219tie toat\u0103 lumea: un client fericit, \u00eentotdeauna un client. A\u0219a c\u0103 ai grij\u0103 de satisfac\u021bia clien\u021bilor t\u0103i, m\u0103soar\u0103-\u021bi scorul \u0219i vezi dac\u0103 po\u021bi atinge performan\u021ba Amazon \u00een ceea ce prive\u0219te clien\u021bii care revin.<\/p>\n\n\n\n<p><strong>Adaptarea la dispozitivele media de la care clien\u021bii t\u0103i se bucur\u0103 de cump\u0103r\u0103turi<\/strong> \u2013 adapteaz\u0103-\u021bi magazinul online la un format de catalog digital care poate fi vizualizat cu u\u0219urin\u021b\u0103 de pe o tablet\u0103, de exemplu, \u0219i ofer\u0103 clien\u021bilor posibilitatea de a face cump\u0103r\u0103turi cu u\u0219urin\u021b\u0103 \u00een timp ce navigheaz\u0103 prin site-ul t\u0103u ca un hobby pentru timpul liber.<\/p>\n\n\n\n<p><strong>Comunicare relevant\u0103<\/strong> \u2013 cere\u021bi feedback dup\u0103 achizi\u021bie \u0219i m\u0103sura\u021bi satisfac\u021bia clien\u021bilor dvs. Configura\u021bi o modalitate de a trimite mesaje de e-mail personalizate clien\u021bilor dvs. \u0219i ve\u021bi ob\u021bine acea v\u00e2nzare repetat\u0103!<\/p>\n\n\n\n<p>Acum c\u0103 \u0219tii ce trebuie s\u0103 faci pentru succesul magazinului t\u0103u online, verific\u0103 <a title=\"optimizarea ratei de conversie\" href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fdevant.ro%2Fwp%2Fconversion-rate-optimization&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNGa2w0tYkLM6FmQzQJaazppysqctQ\" target=\"_blank\" rel=\"noopener\">solu\u021biile noastre de optimizare a ratei de conversie<\/a> \u0219i \u00eencepe\u021bi s\u0103 lua\u021bi m\u0103suri!<\/p>","protected":false},"excerpt":{"rendered":"<p>Jeff Bezos, fondatorul \u0219i CEO-ul Amazon, a spus odat\u0103: Am f\u0103cut studii de elasticitate a pre\u021burilor,... <a title=\"De ce a doua v\u00e2nzare este at\u00e2t de important\u0103 \u00een comer\u021bul electronic?\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/de-ce-a-doua-vanzare-important-e-commerce\/\" aria-label=\"Cite\u0219te mai multe despre De ce a doua v\u00e2nzare este at\u00e2t de important\u0103 \u00een comer\u021bul electronic?\"> <\/a><\/p>","protected":false},"author":9,"featured_media":18519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[72,81],"class_list":["post-1703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-customer-retention","tag-level1","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/1703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=1703"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/1703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/18519"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=1703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=1703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=1703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}