{"id":16889,"date":"2022-12-23T11:25:31","date_gmt":"2022-12-23T11:25:31","guid":{"rendered":"https:\/\/vibetrace.com\/?p=16889"},"modified":"2023-01-02T08:47:34","modified_gmt":"2023-01-02T08:47:34","slug":"2022-adblocking-stats","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/2022-statistici-blocare-reclame\/","title":{"rendered":"Ultima utilizare a blocurilor de anun\u021buri \u0219i statistici pe care trebuie s\u0103 le cunoa\u0219te\u021bi [2022]"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Reclamele care apar atunci c\u00e2nd derula\u021bi \u00een jos pe ecran pot fi deranjante uneori.<\/p>\n\n\n\n<p>Drept urmare, utilizatorii de internet au \u00eenceput s\u0103 utilizeze pluginul de browser Blocare de anun\u021buri, care pot fi configurate pentru a evita anun\u021burile irelevante pe care nu ar inten\u021biona niciodat\u0103 s\u0103 le cumpere.<\/p>\n\n\n\n<p><strong>\u0218ti\u021bi c\u0103 statisticile de blocare a reclamelor sunt cu adev\u0103rat impresionante \u00een ultima perioad\u0103?<\/strong><\/p>\n\n\n\n<p>Efectele utiliz\u0103rii blocatorilor de anun\u021buri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cititorii sunt mai ferici\u021bi, dar ar putea pierde oportunit\u0103\u021bi<\/li>\n\n\n\n<li>afacerile pierd bani<\/li>\n\n\n\n<li>afacerea cu abonamente este \u00een cre\u0219tere (de la editori)<\/li>\n\n\n\n<li>agen\u021bii de publicitate pierd clien\u021bi<\/li>\n\n\n\n<li>sunt \u00een cre\u0219tere \u0219i alte industrii care nu se bazeaz\u0103 pe reclame<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats.png\" alt=\"\" class=\"wp-image-17066\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><figcaption class=\"wp-element-caption\">aproape 42% de oameni folosesc software de blocare a reclamelor<\/figcaption><\/figure>\n\n\n\n<p>Surs\u0103: <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">hootsuit<\/a><\/p>\n\n\n\n<p>Utilizarea bloc\u0103rii anun\u021burilor variaz\u0103 \u00een func\u021bie de regiune \u0219i demografie, dar unele tendin\u021be \u0219i statistici generale includ:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age.png\" alt=\"\" class=\"wp-image-17077\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><figcaption class=\"wp-element-caption\">Interval de v\u00e2rst\u0103 18-34 de ani cu cea mai mare utilizare a bloc\u0103rii reclamelor<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Blocarea reclamelor este mai frecvent\u0103 \u00een r\u00e2ndul utilizatorilor de internet mai tineri. Potrivit unui studiu realizat de Interactive Advertising Bureau (IAB), utilizarea blocajelor de reclame este cea mai mare \u00een r\u00e2ndul tinerilor de 18-34 de ani, 35% din aceast\u0103 grup\u0103 de v\u00e2rst\u0103 utiliz\u00e2nd adblockeri.<\/li>\n\n\n\n<li>Blocarea anun\u021burilor este mai frecvent\u0103 pe dispozitivele desktop dec\u00e2t pe dispozitivele mobile. Potrivit unui studiu realizat de Digital Advertising Alliance (DAA), 27% dintre utilizatorii de desktop din Statele Unite folosesc adblockeri, comparativ cu doar 15% de utilizatori de telefonie mobil\u0103.<\/li>\n\n\n\n<li>Utilizarea bloc\u0103rii reclamelor este mai mare \u00een anumite \u021b\u0103ri. Utilizarea adblocking-ului este deosebit de ridicat\u0103 \u00een Germania, unde 45% dintre utilizatorii de internet folosesc adblockeri, potrivit unui studiu al IAB. Utilizarea bloc\u0103rii reclamelor este, de asemenea, relativ ridicat\u0103 \u00een Fran\u021ba (37%), Suedia (35%) \u0219i Danemarca (34%).<\/li>\n\n\n\n<li>Utilizarea bloc\u0103rii reclamelor a crescut \u00een ultimii ani. Potrivit unui studiu realizat de IAB, procentul utilizatorilor de internet din Statele Unite care folosesc adblockeri a crescut de la 15% \u00een 2016 la 22% \u00een 2018.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country.png\" alt=\"\" class=\"wp-image-17078\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Ave\u021bi nevoie de ajutor cu publicitatea dvs.?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Ob\u021bine\u021bi o rentabilitate mai bun\u0103 a cheltuielilor publicitare folosind automatizarea marketingului, segmentarea publicului \u0219i analiza comer\u021bului electronic<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\">Contacta\u0163i-ne<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Acestea fiind spuse, mul\u021bi oameni sunt \u00eenc\u0103 neconforta\u021bi cu modul \u00een care companiile \u00ee\u0219i folosesc datele pentru a le include ca clien\u021bi poten\u021biali semnificativi.<\/p>\n\n\n\n<p>Majoritatea consumatorilor de ast\u0103zi ar pl\u0103ti chiar taxe de abonament pentru a evita reclamele pe platforme online precum YouTube, care tocmai a lansat un plan premium pentru ca utilizatorii s\u0103 dezactiveze reclamele.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>De fapt, conform cercet\u0103rilor recente din 2022, 42,71 TP3T dintre utilizatorii de Internet folosesc frecvent software de blocare a reclamelor.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48.png\" alt=\"site web cu \u0219i f\u0103r\u0103 adblocking\" class=\"wp-image-17048\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48.png 1000w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48-300x180.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48-768x461.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Site web cu \u0219i f\u0103r\u0103 software de blocare a anun\u021burilor<\/figcaption><\/figure>\n\n\n\n<p>Pentru a v\u0103 oferi o perspectiv\u0103 bazat\u0103 pe fapte asupra statisticilor \u0219i tendin\u021belor actuale privind blocarea reclamelor, acest articol con\u021bine fapte actuale pe care trebuie s\u0103 le cunoa\u0219te\u021bi.<\/p>\n\n\n\n<p>S\u0103 \u00eencepem!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utilizarea \u0219i tendin\u021bele blocantului de anun\u021buri<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Statistici ale utilizatorilor de internet din SUA care utilizeaz\u0103 blocante de anun\u021buri<\/strong><\/h3>\n\n\n\n<p>Se preconizeaz\u0103 c\u0103 peste 271 de TP3T de clien\u021bi din SUA vor folosi blocan\u021bii de anun\u021buri p\u00e2n\u0103 \u00een 2022.<\/p>\n\n\n\n<p>Datele relev\u0103 o cre\u0219tere cu 71,971 TP3T a procentului de utilizare a aplica\u021biilor de blocare a reclamelor, fa\u021b\u0103 de 15,71 TP3T \u00een 2014, indic\u00e2nd o cre\u0219tere treptat\u0103 de-a lungul anilor.<\/p>\n\n\n\n<p>\u00cen plus, \u00een 2019, aproximativ 25,81 TP3T de utilizatori de internet au blocat reclame, \u00eensum\u00e2nd 763,5 milioane de blocan\u021bi la nivel global.<\/p>\n\n\n\n<p>Pentru date mai detaliate, iat\u0103 un tabel cu ratele de utilizare pe an.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>AN<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>RATA DE FOLOSIRE<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2014<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>15.7%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2015<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>20.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2016<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>21.5%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2017<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>23.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2018<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>24.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2019<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>25.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2020<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>26.4%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2021<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>27%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-1024x512.png\" alt=\"\" class=\"wp-image-17139\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Evolu\u021bia statisticilor de blocare a reclamelor 2014-2021<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Surs\u0103: <a href=\"https:\/\/www.statista.com\/statistics\/804008\/ad-blocking-reach-usage-us\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Statistici demografice privind blocarea reclamelor pe internet \u00een Statele Unite<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">V\u00e2rst\u0103<\/h4>\n\n\n\n<p>Cu o rat\u0103 de utilizare de 41%, blocantele de anun\u021buri sunt cele mai frecvente \u00een r\u00e2ndul tinerilor utilizatori de internet cu v\u00e2rsta cuprins\u0103 \u00eentre 18 \u0219i 24 de ani, \u00een timp ce doar 15,6% dintre cei cu v\u00e2rsta de 65 de ani \u0219i peste utilizeaz\u0103 software de blocare a anun\u021burilor. Datele au ar\u0103tat, de asemenea, c\u0103 copiii cu v\u00e2rste cuprinse \u00eentre 0 \u0219i 11 ani au cea mai mic\u0103 rat\u0103 de utilizare de 5,3%<\/p>\n\n\n\n<p>\u00cen plus, utilizatorii de internet din SUA au avut aproape un procent egal \u00een grupurile cu v\u00e2rste cuprinse \u00eentre 34 \u0219i 44 de ani \u0219i 45 p\u00e2n\u0103 la 54 de ani.&nbsp;<\/p>\n\n\n\n<p>Mai jos este o prezentare detaliat\u0103 a utiliz\u0103rii bloc\u0103rii anun\u021burilor \u00een func\u021bie de grupa de v\u00e2rst\u0103:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Grup\u0103 de v\u00e2rst\u0103<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Rata de folosire<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">0-11<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>5.3%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">12-17<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>35%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">18-24<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>41%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">25-34<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>36.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">35-44<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>29.9%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">45-54<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>29.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">55-64<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>24.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">65+<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>15.6%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-1024x512.png\" alt=\"\" class=\"wp-image-17140\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">utilizarea adblocking-ului \u00een func\u021bie de v\u00e2rst\u0103<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Gen<\/h4>\n\n\n\n<p>Pe l\u00e2ng\u0103 datele eMarketer, 27,21 TP3T at\u00e2t b\u0103rba\u021bi, c\u00e2t \u0219i femei din Statele Unite folosesc agen\u021bi de blocare a reclamelor \u00eencep\u00e2nd cu 2021. De\u0219i exist\u0103 doar 25,61 TP3T de blocare a reclamelor de sex feminin \u0219i 261 TP3T b\u0103rba\u021bi de blocare a reclamelor \u00een Statele Unite \u00een 2019.<\/p>\n\n\n\n<p>Datele de mai jos arat\u0103 ratele de utilizare pe grupe de gen:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th scope=\"col\">An<\/th><th scope=\"col\"><strong>MASCULIN<\/strong><\/th><th><strong>FEMEIE<\/strong><\/th><\/tr><\/thead><tbody><tr><td>2019<\/td><td>26.0%<\/td><td>25.6%<\/td><\/tr><tr><td>2021<\/td><td>27.2<\/td><td>27.2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-1024x512.png\" alt=\"\" class=\"wp-image-17141\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">utilizarea adblocking-ului \u00een func\u021bie de sex<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Surs\u0103: <a href=\"https:\/\/www.insiderintelligence.com\/chart\/230161\/us-ad-blocking-user-penetration-by-demographic-2019-2021-of-internet-users-each-group\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Statistici privind utilizarea aplica\u021biei de blocare a anun\u021burilor \u00een Statele Unite, \u00een func\u021bie de dispozitiv<\/strong><\/h3>\n\n\n\n<p>Conform unui sondaj din 2021, 51% dintre responden\u021bii din SUA folosesc blocuri de anun\u021buri pe computerele lor desktop, iar 30% folosesc instrumente software de blocare a anun\u021burilor pe telefoanele lor mobile.<\/p>\n\n\n\n<p>Software-ul de blocare a reclamelor este utilizat pe scar\u0103 larg\u0103 de utilizatorii de computere din Statele Unite, utilizarea cresc\u00e2nd constant de la an la an, 51% fiind cea mai mare rat\u0103 de utilizare din 2017. Pe de alt\u0103 parte, blocarea reclamelor care utilizeaz\u0103 smartphone-uri are doar 30% cea mai mare rat\u0103 de utilizare pentru ultimii 5 ani.<\/p>\n\n\n\n<p>\u00cen plus, rata medie de utilizare a computerelor din 2017 este de 48% \u0219i 29% pentru smartphone-uri.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>An<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Calculator<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Smartphone<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2017<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">49%<\/td><td class=\"has-text-align-center\" data-align=\"center\">26%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2018<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">46%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2019<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">47%<\/td><td class=\"has-text-align-center\" data-align=\"center\">29%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2020<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">47%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2021<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">51%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-1024x512.png\" alt=\"\" class=\"wp-image-17142\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">utilizarea bloc\u0103rii reclamelor pe dispozitiv<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Surs\u0103: <a href=\"https:\/\/www.statista.com\/statistics\/454398\/ad-blocking-software-usage-device-usa\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u021a\u0103rile de top pentru site-uri web pe lista alb\u0103 pentru blocatorii de anun\u021buri<\/h3>\n\n\n\n<p>Statele Unite ale Americii, Regatul Unit, Germania, Danemarca, Suedia, Norvegia \u0219i Finlanda sunt doar c\u00e2teva dintre \u021b\u0103rile care folosesc agen\u021bi de blocare a reclamelor pentru a pune pe lista alb\u0103 site-urile web pentru a accesa con\u021binut de pe internet.<\/p>\n\n\n\n<p>Conform cercet\u0103rilor actuale, 62% dintre utilizatorii de internet din Finlanda folosesc blocuri de anun\u021buri pentru a pune pe lista alb\u0103 site-urile web, mai ales pentru c\u0103 con\u021binutul este blocat atunci c\u00e2nd blocarea anun\u021burilor este activat\u0103.<\/p>\n\n\n\n<p>\u00cen ciuda cre\u0219terii substan\u021biale a utiliz\u0103rii instrumentelor de blocare a reclamelor, Germania are cea mai sc\u0103zut\u0103 rat\u0103 de utilizatori de internet (39%), comparativ cu alte \u021b\u0103ri.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-1024x512.png\" alt=\"\" class=\"wp-image-17143\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>De ce oamenii pun pe lista alb\u0103 site-urile?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>con\u021binutul este blocat atunci c\u00e2nd func\u021bia de blocare a anun\u021burilor este activat\u0103 pe domeniu<\/li>\n\n\n\n<li>pentru a sprijini site-ul web cu unele venituri din reclame<\/li>\n\n\n\n<li>doar pentru c\u0103 reclamele de pe acel site nu le deranjeaz\u0103<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-1024x512.png\" alt=\"\" class=\"wp-image-17144\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"\/ro\/AudienceProject\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sursa: AudienceProject<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Statistici ale blocatorilor de anun\u021buri de pe diferite continente<\/h3>\n\n\n\n<p>Conform celor mai recente date, blocantele de reclame au fost cele mai comune \u00een Asia \u00een 2020, cu o rat\u0103 de utilizare de 40,61 TP3T, urmate de Europa (29,6%) \u0219i America (19,2%).<\/p>\n\n\n\n<p>Pe l\u00e2ng\u0103 Raportul PageFair Adblock din 2021, 40.6% dintre utilizatorii de internet din Asia folosesc un blocaj de anun\u021buri, \u00een timp ce alte continente precum Europa (29.6%), America (19.2%), Africa (9.2%) \u0219i Oceania (1.2%) face la fel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-1024x512.png\" alt=\"\" class=\"wp-image-17145\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Surs\u0103: <a href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/4682915\/Adblock%20Reports\/2021%20PageFair%20Adblock%20Report.pdf\" data-type=\"URL\" data-id=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/4682915\/Adblock%20Reports\/2021%20PageFair%20Adblock%20Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PageFair<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Statistici privind blocarea reclamelor din 46 de \u021b\u0103ri<\/h3>\n\n\n\n<p>Cel pu\u021bin 40% din \u00eentreaga popula\u021bie folose\u0219te adblockeri \u0219i se a\u0219teapt\u0103 \u00een continuare s\u0103 creasc\u0103 \u00een urm\u0103torii ani.<\/p>\n\n\n\n<p>Indonezia are cea mai mare rat\u0103 de blocare a reclamelor la 56.80%, reprezent\u00e2nd peste jum\u0103tate din popula\u021bia de utilizatori de internet din \u021bara lor, urmat\u0103 de India cu 50.70%, Africa de Sud cu 49.20% \u0219i a\u0219a mai departe.<\/p>\n\n\n\n<p>\u00cen timp ce Japonia, Ghana \u0219i Maroc au avut cele mai sc\u0103zute procente de utilizatori de Internet care utilizeaz\u0103 blocare de anun\u021buri, cu rate de utilizare de 22.30%, 17.50% \u0219i, respectiv, 17.20%.<\/p>\n\n\n\n<p>Iat\u0103 o list\u0103 a tuturor celor 46 de na\u021biuni chestionate de Hootsuite, clasificate \u00een func\u021bie de procentul de utilizatori de internet cu v\u00e2rsta cuprins\u0103 \u00eentre 16 \u0219i 64 de ani care folosesc blocuri de anun\u021buri:<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-cafc19e5 gb-headline-text\">Lista \u021b\u0103rilor \u0219i utilizarea software-ului de blocare a reclamelor<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u021aar\u0103<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Rata de folosire<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Indonezia<\/td><td class=\"has-text-align-center\" data-align=\"center\">56.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">India<\/td><td class=\"has-text-align-center\" data-align=\"center\">50.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Africa de Sud<\/td><td class=\"has-text-align-center\" data-align=\"center\">49.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Malaezia<\/td><td class=\"has-text-align-center\" data-align=\"center\">49.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Portugalia<\/td><td class=\"has-text-align-center\" data-align=\"center\">47.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">China<\/td><td class=\"has-text-align-center\" data-align=\"center\">46.10%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Filipine<\/td><td class=\"has-text-align-center\" data-align=\"center\">45.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Taiwan<\/td><td class=\"has-text-align-center\" data-align=\"center\">45.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Columbia<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Argentina<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Polonia<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Austria<\/td><td class=\"has-text-align-center\" data-align=\"center\">43.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Rom\u00e2nia<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Curcan<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Noua Zeeland\u0103<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Arabia Saudit\u0103<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Canada<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Singapore<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Spania<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Brazilia<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Irlanda<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Suedia<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Germania<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.10%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Tailanda<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Emiratele Arabe Unite<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Israel<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Mexic<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Hong Kong<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">STATELE UNITE ALE AMERICII<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Egipt<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Fran\u0163a<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Belgia<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Kenya<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Elve\u0163ia<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Australia<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Danemarca<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Regatul Unit<\/td><td class=\"has-text-align-center\" data-align=\"center\">35.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Vietnam<\/td><td class=\"has-text-align-center\" data-align=\"center\">34.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Rusia<\/td><td class=\"has-text-align-center\" data-align=\"center\">34.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Olanda<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Italia<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Nigeria<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Coreea de Sud<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Japonia<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ghana<\/td><td class=\"has-text-align-center\" data-align=\"center\">17.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Maroc<\/td><td class=\"has-text-align-center\" data-align=\"center\">17.20%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-1024x512.png\" alt=\"\" class=\"wp-image-17146\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Surs\u0103: <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" data-type=\"URL\" data-id=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Statistici privind pierderile de venit ale editorilor de top<\/h3>\n\n\n\n<p>Blocan\u021bele de reclame le-au costat editorilor $35 miliarde \u00een venituri din reclame \u00een 2020. Un studiu realizat de OnAudience raporteaz\u0103 c\u0103, \u00een 2017, pierderile globale de venituri din reclame datorate Adblock au fost estimate la $42 miliarde.<\/p>\n\n\n\n<p>Conform numeroaselor rapoarte ale studiilor, editorii pierd adesea 15-30% din veniturile lor din reclame din cauza blocatorilor de anun\u021buri. Pierderile de blocuri de anun\u021buri variaz\u0103 \u00een func\u021bie de ni\u0219a editorilor \u0219i de segmentele de public, de num\u0103rul de vizion\u0103ri de pagini sau de anun\u021buri pe lun\u0103, de rata de completare a inventarului de anun\u021buri \u0219i de pre\u021bul CPM mediu. <\/p>\n\n\n\n<p>Pierderile Adblock pot fi dezastruoase pentru un blogger mai mic, YouTuber, con\u021binut de ni\u0219\u0103 sau site de \u0219tiri local, st\u00e2rnind interesul pentru AdBlock \u0219i ocolind afacerea editorului. <\/p>\n\n\n\n<p>Pierderile de la adblockeri pot dep\u0103\u0219i costul multor posturi de personal pentru un editor de \u0219tiri mare cu 1 milion sau mai multe vizite pe lun\u0103; chiar \u0219i pierderile de \u0219apte cifre sunt cauzate de blocatorii de anun\u021buri, ceea ce face dificil pentru editori s\u0103 produc\u0103 acela\u0219i nivel de con\u021binut de calitate.<\/p>\n\n\n\n<p>Din 2016 p\u00e2n\u0103 \u00een 2020, statisticile arat\u0103 impactul financiar al utiliz\u0103rii bloc\u0103rii reclamelor \u00een Statele Unite. Potrivit estim\u0103rilor Statista, veniturile pierdute din cauza bloc\u0103rii reclamelor cresc treptat de la aproximativ 3,89 miliarde de dolari SUA \u00een 2016 la 12,12 miliarde \u00een 2020.<\/p>\n\n\n\n<p>Pierderea veniturilor Statelor Unite din 2016 p\u00e2n\u0103 \u00een 2020<\/p>\n\n\n\n<p><strong><img decoding=\"async\" style=\"width: 650px;\" src=\"https:\/\/lh5.googleusercontent.com\/tFdoj4uRxSx6cFreDSZAnTvfKlCo0Lr3N13gXWbcKsJfv36v7YambJQj-IfD-97N0Uv8KmovdmzXCJ4NmUv-Yk3bHsXax4CpnThSm-WVgs_ZTW7W1dajYtQnzLKTB6ww8deG9LBNye7QzMGzhP4k7RpgU5nQbGKhgKoSZJOkXC_HiJlcFMY4JU5pA-4Shw\"><\/strong><\/p>\n\n\n\n<p>Surs\u0103: <a href=\"https:\/\/www.statista.com\/statistics\/454473\/ad-blocking-cost-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce fac site-urile \u00eempotriva blocatorilor de anun\u021buri?<\/h2>\n\n\n\n<p>Site-urile web pierd venituri din aceast\u0103 cauz\u0103. \u0218i exist\u0103 afaceri care se bazeaz\u0103 doar pe publicitate ca surs\u0103 de venit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-1024x708.png\" alt=\"\" class=\"wp-image-17047\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-1024x708.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-300x208.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-768x531.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">software-ul de blocare a reclamelor a fost detectat. Con\u021binut \u00eenchis.<\/figcaption><\/figure>\n\n\n\n<p>Afacerea de blocare a reclamelor a devenit o afacere \u00een sine. Exist\u0103 companii care construiesc software de blocare a reclamelor \u0219i fac bani din asta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49.png\" alt=\"\" class=\"wp-image-17052\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Youtube f\u0103r\u0103 reclame.<\/figcaption><\/figure>\n\n\n\n<p>Este dificil s\u0103 determina\u021bi un \u201ec\u00e2\u0219tig\u0103tor\u201d pe pia\u021ba software-ului de blocare a reclamelor, deoarece diferi\u021bi agen\u021bi de blocare a reclamelor pot fi mai populari sau utiliza\u021bi pe scar\u0103 larg\u0103 \u00een diferite regiuni sau \u00eentre diferite grupuri de utilizatori. <\/p>\n\n\n\n<p>Unii dintre cei mai cunoscu\u021bi adblockeri includ <a href=\"https:\/\/adblockplus.org\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/adblockplus.org\" rel=\"noreferrer noopener\">Adblock plus<\/a>, <a href=\"https:\/\/ublockorigin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">uBlock Origin<\/a>, \u0219i <a href=\"https:\/\/www.ghostery.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.ghostery.com\/\" rel=\"noreferrer noopener\">Fantom\u0103<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"272\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-1024x272.png\" alt=\"extensia browser fantom\u0103\" class=\"wp-image-17063\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-1024x272.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-300x80.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-768x204.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">12825 recenzii pentru Ghostery<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"261\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-1024x261.png\" alt=\"Adblock plus recenziile conteaz\u0103\" class=\"wp-image-17064\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-1024x261.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-300x77.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-768x196.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51.png 1308w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">176.000 de recenzii pentru Adblock Plus<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-1024x334.png\" alt=\"\" class=\"wp-image-17065\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-1024x334.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-300x98.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-768x251.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52.png 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">26.000 de recenzii pentru originea ublock<\/figcaption><\/figure>\n\n\n\n<p>Ele vin \u00een diferite formate, dar cele mai utilizate sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>extensii de browser (pentru Chrome, Firefox, Edge)<\/li>\n\n\n\n<li>Aplica\u021bii Windows \u0219i Mac<\/li>\n<\/ul>\n\n\n\n<p>Folose\u0219ti software de blocare a reclamelor? Care este experien\u021ba ta cu el?<\/p>","protected":false},"excerpt":{"rendered":"<p>Reclamele care apar atunci c\u00e2nd derula\u021bi \u00een jos pe ecran pot fi deranjante uneori. Ca \u2026 <a title=\"Ultima utilizare a blocurilor de anun\u021buri \u0219i statistici pe care trebuie s\u0103 le cunoa\u0219te\u021bi [2022]\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/2022-statistici-blocare-reclame\/\" aria-label=\"Cite\u0219te mai multe despre Cele mai recente statistici \u0219i utilizare a bloc\u0103rii reclamelor pe care trebuie s\u0103 le \u0219tii [2022]\"> <\/a><\/p>","protected":false},"author":8,"featured_media":17158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[94,81,95],"class_list":["post-16889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics-trends","tag-advertising","tag-level1","tag-marketing-statistics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/16889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=16889"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/16889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/17158"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=16889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=16889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=16889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}