{"id":15840,"date":"2022-12-21T05:47:13","date_gmt":"2022-12-21T05:47:13","guid":{"rendered":"https:\/\/vibetrace.com\/?p=15840"},"modified":"2022-12-21T09:02:15","modified_gmt":"2022-12-21T09:02:15","slug":"ideas-to-scale-your-email-marketing-strategy-with-content","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/idei-pentru-scalarea-strategia-de-e-mail-marketing-cu-continut\/","title":{"rendered":"Idei pentru a-\u021bi scala strategia de marketing prin e-mail cu con\u021binut"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Marketingul prin e-mail este simplu de adoptat, v\u0103 poate oferi cu u\u0219urin\u021b\u0103 un ROI ridicat \u0219i permite o cre\u0219tere rapid\u0103 a afacerii dvs. <\/p>\n\n\n\n<p>De\u0219i \u00eentrebarea este \u201eCum pute\u021bi face din aceasta o campanie eficient\u0103 care s\u0103 genereze conversii mari?\u201d<\/p>\n\n\n\n<p>S-ar putea s\u0103 fi citit c\u00e2teva sfaturi \u0219i trucuri pentru a crea procesul perfect de marketing prin e-mail, dar exist\u0103 o singur\u0103 chestiune important\u0103 pe care oamenii o scap\u0103 \u00een realizarea unui <strong>strategie eficient\u0103 de marketing prin e-mail<\/strong> \u2013 CON\u021aINUT.<\/p>\n\n\n<div class=\"gb-container gb-container-565acc9e\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-594d6c3d\">\n<div class=\"gb-grid-column gb-grid-column-9d608095\"><div class=\"gb-container gb-container-9d608095\"><div class=\"gb-inside-container\">\n\n<p><strong>Recomand\u0103ri cheie:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmenteaz\u0103-\u021bi clien\u021bii \u0219i destinatarii<\/li>\n\n\n\n<li>Scrie\u021bi con\u021binut persuasiv \u0219i captivant, nu doar ad\u0103uga\u021bi imagini \u0219i link-uri<\/li>\n\n\n\n<li>Urm\u0103ri\u021bi \u0219i analiza\u021bi rezultatele<\/li>\n\n\n\n<li>Spune o poveste. Te ajut\u0103 s\u0103 vinzi<\/li>\n<\/ul>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Dac\u0103 a\u021bi \u00eencercat mai multe \u0219abloane, imagini atractive \u0219i chiar subiecte populare - s-ar putea s\u0103 nu fie niciodat\u0103 suficient f\u0103r\u0103 un con\u021binut excelent care poate convinge consumatorii.<\/p>\n\n\n\n<p>Continua\u021bi s\u0103 citi\u021bi acest articol \u0219i afla\u021bi mai multe despre cum s\u0103 v\u0103 transforma\u021bi strategia de marketing prin e-mail la nivelul urm\u0103tor prin con\u021binut.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_95a578-db .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_95a578-db .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_95a578-db .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_95a578-db .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Oferi\u021bi un con\u021binut persuasiv persoanelor potrivite<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bf7533ab\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"440\" class=\"gb-image gb-image-bf7533ab\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/1-1.png\" alt=\"\" title=\"1-1\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/1-1.png 1080w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/1-1-300x122.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/1-1-1024x417.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/1-1-768x313.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>Probabil a\u021bi scris diferite tipuri de e-mailuri pentru marketingul dvs. \u0219i a\u021bi \u00eencercat s\u0103 fi\u021bi creativ pentru a-i determina pe oameni s\u0103 le citeasc\u0103. Cu toate acestea, dac\u0103 v\u0103 g\u00e2ndi\u021bi ce ton al vocii s\u0103 utiliza\u021bi \u00eentr-un e-mail, ar trebui s\u0103 fi\u021bi <strong>persuasiv \u0219i antrenant.<\/strong><\/p>\n\n\n\n<p>Dac\u0103 crezi c\u0103 ar suna prea insistent, ar trebui s\u0103 nu mai g\u00e2nde\u0219ti a\u0219a. Exact ca ce <a href=\"https:\/\/www.linkedin.com\/in\/toby-myles\/\" target=\"_blank\" rel=\"noopener\">Toby Myles<\/a>, un Email Strategist, a men\u021bionat \u00eentr-o postare: \u201eclientul t\u0103u ideal \u0219tie deja c\u0103 are nevoie de ajutor \u0219i este treaba TA s\u0103 \u00eemp\u0103rt\u0103\u0219e\u0219ti cum \u00eei po\u021bi ajuta \u0219i de ce ar trebui s\u0103 te aleag\u0103 pe TU\u201d<\/p>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 c\u0103, dac\u0103 e-mailul dvs. a fost livrat cuiva care nu are nevoie de serviciul sau produsul dvs., atunci exist\u0103 \u0219anse mari s\u0103 nu-l pute\u021bi convinge.<\/p>\n\n\n\n<p>\u00cen postarea lui Toby, ea men\u021bioneaz\u0103 mai multe idei despre adev\u0103rul despre e-mailurile persuasive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nu po\u021bi convinge pe cineva s\u0103 se implice \u00een serviciile tale dac\u0103 nu are nevoie de ceea ce oferi tu.<\/li>\n\n\n\n<li>A fi o pacoste, a fi insistent, v\u00e2nz\u0103tor sau arogant NU este acela\u0219i lucru cu a fi persuasiv.<\/li>\n\n\n\n<li>C\u00e2nd vii dintr-un loc de serviciu, \u00eentreaga conversa\u021bie se schimb\u0103 c\u0103tre concentrarea asupra beneficiilor ofertei tale.<\/li>\n<\/ul>\n\n\n\n<p>Deci, dac\u0103 v\u0103 g\u00e2ndi\u021bi cum s\u0103 scrie\u021bi corect con\u021binutul e-mailului, pute\u021bi urma aceste sugestii:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Folose\u0219te-\u021bi vocea autentic\u0103.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Trebuie s\u0103 fii mai natural ca \u0219i cum ai vorbi doar cu un prieten \u2013 nu prea formal, dar respectuos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>F\u0103-\u021bi timp pentru a le \u00een\u021belege punctele dureroase, problemele \u0219i provoc\u0103rile.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Produsul sau serviciul dvs. este \u00een mod ideal o solu\u021bie la problema cuiva, prin urmare, dac\u0103 le recunoa\u0219te\u021bi, oamenii vor fi, f\u0103r\u0103 \u00eendoial\u0103, con\u0219tien\u021bi de c\u00e2t de benefic\u0103 poate fi compania dumneavoastr\u0103. De fapt, acest lucru le ofer\u0103 oamenilor o con\u0219tientizare a m\u0103rcii.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demonstra\u021bi CUM le pute\u021bi rezolva problemele sau provoc\u0103rile.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Cum \u00eei recuno\u0219ti pe oameni cu privire la modul \u00een care \u00eei po\u021bi ajuta cu problema lor, cu at\u00e2t se simt mai valoro\u0219i, ceea ce poate duce la conversie \u00een viitor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sus\u021bine totul cu dovezi sociale, studii de caz \u0219i m\u0103rturii.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u00cencerca\u021bi s\u0103 prezenta\u021bi c\u00e2teva dovezi redirec\u021bion\u00e2ndu-i c\u0103tre link-uri externe \u0219i pagini de destina\u021bie pe site-uri web de \u00eencredere, ceea ce \u00eei poate face s\u0103 simt\u0103 c\u0103 ave\u021bi con\u021binut autentic.<\/p>\n\n\n\n<p>Surs\u0103: <a href=\"https:\/\/www.linkedin.com\/posts\/toby-myles_tobymyles-emailfunnels-copywriting-activity-6996101664101277697-z_Yo\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n\n\n\n<p>\/<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u0218apte pa\u0219i pentru a-\u021bi extinde compania cu marketingul de con\u021binut<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-20822d5d\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"600\" class=\"gb-image gb-image-20822d5d\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Untitled-design-3.png\" alt=\"\" title=\"Untitled-design-3\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Untitled-design-3.png 1080w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Untitled-design-3-300x167.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Untitled-design-3-1024x569.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Untitled-design-3-768x427.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>Cea mai ideal\u0103 campanie de e-mail necesit\u0103 con\u021binut bun. Dac\u0103 crezi c\u0103 un e-mail atractiv este suficient pentru a-i face pe oameni s\u0103 deschid\u0103 c\u0103su\u021bele de e-mail \u0219i s\u0103 citeasc\u0103 mesaje, s-ar putea s\u0103 te g\u00e2nde\u0219ti \u00een mod gre\u0219it.&nbsp;<\/p>\n\n\n\n<p>De\u0219i trebuie s\u0103 re\u021bine\u021bi c\u0103 una dintre cele mai bune modalit\u0103\u021bi de a implica oamenii cu afacerea dvs. este s\u0103 crea\u021bi con\u021binut \u0219i s\u0103 \u00eel distribui\u021bi ca buletin informativ pe e-mailurile oamenilor - acest lucru v\u0103 va oferi mai multe \u0219anse de a v\u0103 atinge obiectivele.<\/p>\n\n\n\n<p>Iat\u0103 \u0219apte pa\u0219i pentru a-\u021bi scala compania cu marketingul de con\u021binut conform <a href=\"https:\/\/www.linkedin.com\/in\/mattvaadi\/\" target=\"_blank\" rel=\"noopener\">Matt Vaadi<\/a>, CEO al guHRoo:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Defini\u021bi-v\u0103 publicul.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Publicul dvs. \u021bint\u0103 sunt oamenii pe care dori\u021bi s\u0103-i atrage\u021bi \u0219i care pot fi interesa\u021bi de produsul sau serviciul pe care \u00eel oferi\u021bi.<\/p>\n\n\n\n<p>Fii mai specific lu\u00e2nd \u00een considerare v\u00e2rsta, sexul, loca\u021bia, interesele \u0219i chiar nivelul veniturilor poten\u021bialului t\u0103u client pentru a-\u021bi defini corect publicul \u021bint\u0103<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Cunoa\u0219te-\u021bi obiectivele.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Obiectivele dvs. sunt ceea ce dori\u021bi s\u0103 ob\u021bine\u021bi cu con\u021binutul dvs., care poate fi s\u0103 vinde\u021bi, s\u0103 oferi\u021bi informa\u021bii, s\u0103 implica\u021bi utilizatorii pe site-ul dvs. web, s\u0103 genera\u021bi clien\u021bi poten\u021biali, s\u0103 cre\u0219te\u021bi gradul de con\u0219tientizare a m\u0103rcii \u0219i a\u0219a mai departe.<\/p>\n\n\n\n<p>Este important s\u0103 ai o \u00een\u021belegere clar\u0103 a obiectivelor tale \u00eenainte de a \u00eencepe, astfel \u00eenc\u00e2t s\u0103-\u021bi po\u021bi m\u0103sura succesul pe parcurs.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Crea\u021bi con\u021binut conving\u0103tor.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Pentru a crea con\u021binut conving\u0103tor, scrisul dvs. trebuie s\u0103 fie interesant, informativ \u0219i captivant, mai ales dac\u0103 dori\u021bi ca oamenii s\u0103-l citeasc\u0103 \u0219i s\u0103 \u00eel partajeze prietenilor pentru a genera o acoperire mai organic\u0103.<\/p>\n\n\n\n<p>Aminti\u021bi-v\u0103 c\u0103 scrierea va fi \u00eentotdeauna o abilitate important\u0103, deoarece este un aspect esen\u021bial al gener\u0103rii de con\u021binut care este perfect pentru campaniile de e-mail.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Promoveaz\u0103-\u021bi con\u021binutul.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Con\u021binut uimitor nu \u00eenseamn\u0103 neap\u0103rat c\u0103 oamenii \u00eel vor vedea dec\u00e2t dac\u0103 faci ceva pentru a-l promova.<\/p>\n\n\n\n<p>Trebuie s\u0103-\u021bi promovezi con\u021binutul prin intermediul re\u021belelor de socializare, reclame pl\u0103tite, marketing prin e-mail \u0219i orice alte canale care vor ajunge la publicul \u021bint\u0103.<\/p>\n\n\n\n<p>De fapt, marketingul prin e-mail poate fi modalitatea ideal\u0103 de a le trimite persoanelor potrivite, deoarece abona\u021bii t\u0103i sunt mai probabil s\u0103 fie oameni interesa\u021bi de afacerea ta \u0219i au un poten\u021bial mai mare de a aduce bani.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>&nbsp;Analizeaz\u0103-\u021bi rezultatele.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Este important s\u0103 monitoriza\u021bi performan\u021ba con\u021binutului dvs., astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi modifica strategia dup\u0103 cum este necesar.<\/p>\n\n\n\n<p>Pute\u021bi folosi mai multe software \u0219i instrumente pe internet \u00een func\u021bie de nevoile dvs.<\/p>\n\n\n\n<p>De\u0219i pute\u021bi folosi gratuit Google Analytics sau o alt\u0103 platform\u0103 similar\u0103 pentru a urm\u0103ri vizualiz\u0103rile paginii, timpul petrecut pe pagin\u0103, rata de respingere \u0219i alte valori cheie. \u2013 Acesta este GRATUIT sau poate oferi teste gratuite care sunt cele mai bune \u00een timp ce \u00eencerca\u021bi s\u0103 c\u0103uta\u021bi ceea ce ar putea func\u021biona pentru afacerea dvs.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li><strong>&nbsp;Cl\u0103ti\u021bi \u0219i repeta\u021bi.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Marketingul de con\u021binut este o activitate continu\u0103, nu o campanie unic\u0103. Odat\u0103 ce a\u021bi descoperit ceea ce func\u021bioneaz\u0103, continua\u021bi s\u0103 dezvolta\u021bi \u00een mod regulat con\u021binut nou \u0219i creativ pentru ca rezultatele s\u0103 curg\u0103.<\/p>\n\n\n\n<p>Surs\u0103: <a href=\"https:\/\/www.linkedin.com\/posts\/mattvaadi_entrepreneur-payrollin-southcarolina-activity-7000789737359736832-KJ7m\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Alege\u021bi persoana potrivit\u0103 pentru a v\u0103 scrie con\u021binutul<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7c5f717d\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"544\" class=\"gb-image gb-image-7c5f717d\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/3-1.png\" alt=\"\" title=\"3-1\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/3-1.png 1080w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/3-1-300x151.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/3-1-1024x516.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/3-1-768x387.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>Scopul cre\u0103rii de con\u021binut pentru campaniile de e-mail este ca acesta s\u0103 fie citit \u0219i nu doar deschis. Deci, atunci c\u00e2nd crea\u021bi con\u021binut grozav, obiectivul dvs. este s\u0103 crea\u021bi o linie solid\u0103 de subiect, care s\u0103-i atrag\u0103 pe poten\u021bialii clien\u021bi s\u0103 citeasc\u0103 urm\u0103toarele c\u00e2teva r\u00e2nduri - \u00een acest fel, pute\u021bi c\u00e2\u0219tiga mai mul\u021bi bani cu e-mailurile dvs.<\/p>\n\n\n\n<p>Dar, de asemenea, conteaz\u0103 s\u0103 cau\u021bi pe cineva care se va potrivi \u00een rolul de a-\u021bi scrie con\u021binutul.&nbsp;<\/p>\n\n\n\n<p>La fel de<a href=\"https:\/\/www.linkedin.com\/in\/paul-greiner-b1a6931a\/\" target=\"_blank\" rel=\"noopener\"> Paul Greiner<\/a>, VP Brand and Strategy Succes in Renoun Creative, a men\u021bionat \u00een postarea sa c\u0103 \u2013 <strong>Oamenii de v\u00e2nz\u0103ri nu pot scrie e-mailuri de marketing<\/strong> \u2013 de obicei nu sunt oamenii potrivi\u021bi \u00een realizarea unui con\u021binut static de scris, deoarece scopul lor este diferit.<\/p>\n\n\n\n<p>Majoritatea companiilor au f\u0103cut probabil gre\u0219eala de a crede c\u0103 v\u00e2nz\u0103torii au cele mai mari mijloace de comunicare, chiar \u0219i prin campanii de e-mail. \u00cen general, obiectivele lor sunt s\u0103 dezvolte rela\u021bii, s\u0103 arate credibilitate prin cuno\u0219tin\u021be, s\u0103 stabileasc\u0103 pa\u0219ii urm\u0103tori, s\u0103 rezerve o demonstra\u021bie \u0219i a\u0219a mai departe.<\/p>\n\n\n\n<p>\u00cen timp ce astfel de obiective pot fi potrivite pentru o campanie de e-mail, ar trebui s\u0103 fii condus de obiective mult mai mici pe m\u0103sur\u0103 ce scrii.<\/p>\n\n\n\n<p>Scopul liniilor de subiect este de a determina oamenii s\u0103 deschid\u0103 e-mailul, ceea ce nu este \u00een\u0219el\u0103tor \u0219i \u00een\u0219el\u0103tor.<\/p>\n\n\n\n<p><strong>Scopul primei r\u00e2nduri este de a-i determina s\u0103 citeasc\u0103 a doua linie \u0219i a\u0219a mai departe.<\/strong><\/p>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 c\u0103 trebuie s\u0103 scrii cu mintea ta \u0219i s\u0103 \u00eencerci s\u0103 te g\u00e2nde\u0219ti la c\u00e2teva r\u00e2nduri care pot atrage aten\u021bia oamenilor \u2013 nu paragrafe lungi din istoria companiei, depozite de caracteristici, \u00eentreb\u0103ri mari etc.<\/p>\n\n\n\n<p>Surs\u0103: <a href=\"https:\/\/www.linkedin.com\/posts\/paul-greiner-b1a6931a_salespeople-cant-write-marketing-emails-activity-6994290013760876544-KvQE\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crea\u021bi o conversa\u021bie legitim\u0103 cu un singur abonat<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-341ea5f9\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"330\" class=\"gb-image gb-image-341ea5f9\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/4-1.png\" alt=\"\" title=\"4-1\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/4-1.png 1080w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/4-1-300x92.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/4-1-1024x313.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/4-1-768x235.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>Ratele de deschidere a e-mailurilor \u0219i ratele de clic nu sunt obiectivul dvs. principal pentru campania dvs. de e-mail, a\u0219a c\u0103 chiar \u00eenainte de a \u00eencerca alte idei pentru e-mailurile dvs. asigura\u021bi-v\u0103 c\u0103 v\u0103 cunoa\u0219te\u021bi mai \u00eent\u00e2i obiectivul principal.<\/p>\n\n\n\n<p>\u0218abloanele de e-mail tip cookie-cutter \u0219i \u201esecven\u021bele\u201d de un an pentru abona\u021bii dvs. sunt doar un supliment pentru un e-mail, dar nu ceva care v\u0103 va ajuta cu adev\u0103rat s\u0103 ob\u021bine\u021bi mai mult\u0103 implicare \u0219i conversie.<\/p>\n\n\n\n<p>Conform <a href=\"https:\/\/www.linkedin.com\/in\/jacobsuckow\/\" target=\"_blank\" rel=\"noopener\">Jacob Suckow<\/a>, Fondatorul Guerrilla Marketer, Scopul t\u0103u principal este s\u0103 creezi o conversa\u021bie legitim\u0103 cu un singur abonat prin crearea de con\u021binut bun.<\/p>\n\n\n\n<p>Re\u021bine\u021bi c\u0103, \u00een crearea unui con\u021binut bun, trebuie s\u0103 ave\u021bi propria voce natural\u0103 \u0219i<\/p>\n\n\n\n<p>Surs\u0103: <a href=\"https:\/\/www.linkedin.com\/posts\/jacobsuckow_if-youre-still-sending-the-cookie-cutter-activity-6993576307859087360-LjDf\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spune\u021bi o poveste pentru a v\u0103 cre\u0219te impactul asupra publicului<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d290bb3\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"568\" class=\"gb-image gb-image-6d290bb3\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/5-1.png\" alt=\"\" title=\"5-1\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/5-1.png 1080w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/5-1-300x158.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/5-1-1024x539.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/5-1-768x404.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>Crearea unui e-mail ar putea fi pu\u021bin dificil\u0103 la \u00eenceput. Dac\u0103 te-ai chinuit s\u0103 scrii con\u021binut bun pentru e-mailul t\u0103u, atunci probabil c\u0103 ai sim\u021bit deja c\u0103 aproape c\u0103 renun\u021bi.<\/p>\n\n\n\n<p>Dar nu-\u021bi pierde speran\u021ba. Exist\u0103 multe modalit\u0103\u021bi de a v\u0103 \u00eembun\u0103t\u0103\u021bi scrierea \u0219i aceasta este prin a face din scris un obicei p\u00e2n\u0103 c\u00e2nd ve\u021bi ob\u021bine cuvintele perfecte care nu numai c\u0103 vor atrage clien\u021bii, dar \u00eei vor \u0219i intrig\u0103 s\u0103-l citeasc\u0103.<\/p>\n\n\n\n<p><strong>\u201ePune-\u021bi responsabilit\u0103\u021bile \u0219i ceea ce pare at\u00e2t de greu ast\u0103zi va fi u\u0219or \u00een viitor.\u201d <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/dylan-martinsen-26ab41128\/\" target=\"_blank\" rel=\"noopener\">Dylan Martisen<\/a>, Managerul de marketing prin e-mail, a men\u021bionat \u00een postarea sa \u00een timp ce \u00ee\u0219i descrie c\u0103l\u0103toria despre scrierea de e-mailuri.<\/p>\n\n\n\n<p>El a mai men\u021bionat c\u0103 <strong>A spune o poveste despre cum ai dep\u0103\u0219it provocarea din ni\u0219a ta construie\u0219te autoritate <\/strong>Acela\u0219i lucru este valabil \u0219i cu scrierea de e-mailuri. Pentru a le men\u021bine \u00een leg\u0103tur\u0103 cu dvs., pute\u021bi lua \u00een considerare utilizarea unei pove\u0219ti pentru a le viza.<\/p>\n\n\n\n<p>Ei bine, cui nu iubesc pove\u0219tile? Cu to\u021bii facem \u0219i aceasta poate fi modalitatea ta de a crea mai mult impact asupra publicului!<\/p>\n\n\n\n<p>Surs\u0103: <a href=\"https:\/\/www.linkedin.com\/posts\/dylan-martinsen-26ab41128_emailmarketing-emailmarketingtips-emailcopywriting-activity-6991745394338623488-724_\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> <\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketingul prin e-mail este simplu de adoptat, v\u0103 poate oferi cu u\u0219urin\u021b\u0103 un ROI ridicat \u0219i... <a title=\"Idei pentru a-\u021bi scala strategia de marketing prin e-mail cu con\u021binut\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/idei-pentru-scalarea-strategia-de-e-mail-marketing-cu-continut\/\" aria-label=\"Cite\u0219te mai multe despre Ideas to Scale Your Email Marketing Strategy with Content\"> <\/a><\/p>","protected":false},"author":8,"featured_media":16824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[77,88],"class_list":["post-15840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation-digest","tag-email-marketing","tag-email-marketing-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/15840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=15840"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/15840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/16824"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=15840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=15840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=15840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}