{"id":15186,"date":"2022-10-10T12:00:00","date_gmt":"2022-10-10T12:00:00","guid":{"rendered":"https:\/\/vibetrace.com\/?p=15186"},"modified":"2023-10-18T15:35:51","modified_gmt":"2023-10-18T15:35:51","slug":"retargeting-vs-marketing-automation","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/retargeting-vs-automatizarea-marketingului\/","title":{"rendered":"Retargeting vs Marketing Automation"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Exist\u0103 o problem\u0103 comun\u0103 \u00eentre to\u021bi agen\u021bii de marketing: rata sc\u0103zut\u0103 de conversie a site-ului. Se spune doar atat <a href=\"https:\/\/www.businessinsider.com\/e-commerce-report-shows-returning-customers-are-more-valuable-than-new-ones-2016-3\" target=\"_blank\" rel=\"noopener\">2,4% de vizitatori noi se transform\u0103 \u00een clien\u021bi poten\u021biali<\/a>. Stii ce inseamna? Exist\u0103 \u00eentotdeauna loc de \u00eembun\u0103t\u0103\u021bit \u0219i de a ob\u021bine performan\u021be mai mari. Pentru a face acest lucru, este vital s\u0103 lucra\u021bi la traficul pe care \u00eel ob\u021bine\u021bi pe site-ul dvs.&nbsp;<\/p>\n\n\n\n<p>Ast\u0103zi, vom afla cum s\u0103 cre\u0219tem rata de conversie pe un site web \u0219i s\u0103 descoperim ce este mai bun - retargeting sau <a href=\"https:\/\/vibetrace.com\/ro\/caracteristici-de-automatizare-marketing\/\">automatizarea marketingului<\/a>. De asemenea, v\u0103 vom spune c\u00e2nd s\u0103 le utiliza\u021bi pe ambele.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id15186_a7dca8-0e .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id15186_a7dca8-0e .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id15186_a7dca8-0e .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id15186_a7dca8-0e .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Ce este retargeting<\/h2>\n\n\n\n<p>C\u00e2nd un utilizator v-a vizitat site-ul web, dar nu s-a transformat \u00eentr-un cump\u0103r\u0103tor sau cel pu\u021bin \u00eentr-un client poten\u021bial, exist\u0103 \u00eenc\u0103 \u0219ansa de a-l recupera folosind solu\u021bii de retargeting. Acesta este modul \u00een care pute\u021bi reaminti utilizatorilor despre dvs. \u2013 de exemplu, afi\u0219a\u021bi articolul pe care un utilizator l-a ad\u0103ugat \u00eentr-un co\u0219. Iat\u0103 cum func\u021bioneaz\u0103 Nike cu c\u0103rucioarele abandonate folosind Google Ads pentru redirec\u021bionare:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/daOhBVJKYwmQA2rgi2ATbK5DKFnOsDoTeQwbeZh3jKvPmeRPXyR3fIJEnh0e90hKPzskcCI3-9TUILVFZ1my1taVyArLk0DHVOQO34CUdGzSRe3yb47xckureC8uX5OMtlMcoRsBEEVdrxhE7nUREHh65avnMUg9-e3ntG3-MC37IM7jrDM1jg7L\" alt=\"\"\/><\/figure>\n\n\n\n<p>Nike folose\u0219te retargeting pentru a reaminti adida\u0219ii pe care un utilizator i-a vizualizat pe un site web<\/p>\n\n\n\n<p>De asemenea, pute\u021bi lansa o campanie de publicitate pe Facebook sau Instagram \u0219i \u00eei pute\u021bi face pe vizitatorii site-ului dvs. s\u0103 v\u0103 aminteasc\u0103 de dvs.:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/adumGu8O86MUuiiPPZZJC91VjOSO3aLKKrW5UnREcVCjpyq3S_k4M2TrQ0FsKKH4gnEa5m7PFcrF6g6iwLkDKLUIRW0Ayw5apB_11xumXSapIlFBVBQEqn3QqR3-uxVAdOCLPVmFYVMtoHsbhCEhJ-NeuQDT-7acDrvQDhAO7sGfKtsyaOQ8PtTY\" alt=\"\"\/><\/figure>\n\n\n\n<p>Cum le reaminte\u0219te Jewrl utilizatorilor care \u0219i-au vizitat site-ul pe Instagram<\/p>\n\n\n\n<p>De fapt, <a href=\"https:\/\/www.invespcro.com\/blog\/ad-retargeting-2\/\" target=\"_blank\" rel=\"noopener\">3 din 4 utilizatori observ\u0103 reclame de retargeting<\/a>; rata de clic a redirec\u021bion\u0103rii este de 0,7% (comparativ cu CTR al anun\u021burilor, care este egal cu 0,07%). Retargeting-ul este o solu\u021bie bun\u0103 pentru a returna utilizatorii atunci c\u00e2nd ace\u0219tia sunt deja pleca\u021bi, astfel \u00eenc\u00e2t s\u0103 nu v\u0103 strica\u021bi bugetul \u0219i s\u0103 nu v\u0103 recupera\u021bi m\u0103car unii dintre ei.<\/p>\n\n\n\n<p>Ajuta\u021bi-m\u0103 s\u0103 returnez vizitatorii site-ului&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este automatizarea marketingului<\/h2>\n\n\n\n<p>O alt\u0103 solu\u021bie pentru cre\u0219terea ratei de conversie a site-ului web este <a href=\"https:\/\/vibetrace.com\/ro\/caracteristici-de-automatizare-marketing\/\">automatizarea marketingului<\/a>. Aceasta este tehnologia care \u00eei ajut\u0103 pe marketerii s\u0103 atrag\u0103 aten\u021bia vizitatorilor site-ului pe baza unor factori declan\u0219atori. De asemenea, marketerii pot viza un anumit public \u0219i pot trimite automat mesaje personalizate acestui grup de persoane. Pentru automatizarea marketingului sunt folosite mai multe instrumente. De exemplu, ferestre pop-up, <a href=\"https:\/\/vibetrace.com\/ro\/product-recomendations\/\">recomandari de produse<\/a>, mesaje text, segmentare \u0219i a\u0219a mai departe.&nbsp;<\/p>\n\n\n\n<p>Rezumat: solu\u021biile de automatizare a marketingului v\u0103 pot ajuta cu generarea de clien\u021bi poten\u021biali, scorarea clien\u021bilor poten\u021biali, cre\u0219terea clien\u021bilor poten\u021biali \u0219i, \u00een sf\u00e2r\u0219it, conversia clien\u021bilor poten\u021biali \u00een cump\u0103r\u0103tori.&nbsp;<\/p>\n\n\n\n<p>De exemplu, aceasta <a href=\"https:\/\/vibetrace.com\/ro\/web-push-notifications-ecommerce\/\">web push<\/a> notificarea poate trimite automat coduri promo\u021bionale \u0219i poate stimula v\u00e2nz\u0103rile:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Bprn1o_jkZeOn-HvRH4y3SQcwbHZLpAxDER0Qnc99wBRAplAR1YeP4N2MfWfAYePSyzU92NPX4Cr12QH-w9S2BMnFh2jxRIc7xoIaA3vs6QK4pruXEWHL2_Snw4k-5ARQc6fvN-ePyy8wrp110dptpNkvsMo7eD6-URtgMwektHrYWcHNeVhmgqY\" alt=\"\"\/><\/figure>\n\n\n\n<p>Push web de Black Friday cu coduri promo\u021bionale<\/p>\n\n\n\n<p>Aceast\u0103 fereastr\u0103 pop-up poate fi folosit\u0103 pentru a colecta automat e-mailuri. De asemenea, pute\u021bi trimite ferestre pop-up ca acesta numai persoanelor ale c\u0103ror e-mailuri nu le cunoa\u0219te\u021bi:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/AgFC4_5PFLGcXIyBm6KEFS0pq9px1SzQWKd5Bb9-wGALKts4YBdydbpLKupLNUj-f5l7MjuJKnmf-FaxBQkho2DAlzksynlOU-h0WE0zjrq0S76ozXXhUrngehTeuNcaheCPTUFb2toxEqUyQW-XJl0t74JrItBc-tKGND8cDizabSi62sCb2cei\" alt=\"\"\/><\/figure>\n\n\n\n<p>Pop-up pentru colectarea automat\u0103 a e-mailurilor<\/p>\n\n\n\n<p>Ajuta\u021bi-m\u0103 s\u0103 convertesc mai mul\u021bi vizitatori \u00een clien\u021bi poten\u021biali<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retargeting vs Marketing Automation, care este mai eficient?<\/h2>\n\n\n\n<p>\u00centr-o lume ideal\u0103, pentru a cre\u0219te rata de conversie a unui site, trebuie s\u0103 utiliza\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/caracteristici-de-automatizare-marketing\/\">automatizarea marketingului<\/a> \u0219i solu\u021bii de retargeting. Cu toate acestea, ele sunt \u00eenc\u0103 folosite pentru nevoi diferite.<\/p>\n\n\n\n<p>Automatizarea marketingului v\u0103 poate ajuta s\u0103 cre\u0219te\u021bi rata de conversie a noilor vizitatori, \u00een timp ce redirec\u021biona\u021bi pentru a recupera cel pu\u021bin o parte dintre utilizatorii pe care i-a\u021bi dob\u00e2ndit deja, dar pe care nu i-a\u021bi transformat \u00een clien\u021bi poten\u021biali.<\/p>\n\n\n\n<p>Ambele pot fi folosite pentru a optimiza investi\u021biile \u00een trafic. C\u00e2nd sunte\u021bi deja investit \u00een achizi\u021bia de trafic, este vital s\u0103 lucra\u021bi la el pentru a v\u0103 r\u0103spl\u0103ti eforturile. Cu toate acestea, s\u0103 lu\u0103m \u00een considerare cazuri particulare de utilizare c\u00e2nd pute\u021bi utiliza ambele solu\u021bii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Caz de utilizare retargeting<\/h3>\n\n\n\n<p>Imagina\u021bi-v\u0103 c\u0103 a\u021bi ob\u021binut 10 000 de utilizatori pe site-ul dvs. folosind anun\u021buri pl\u0103tite. Comportamentul lor difer\u0103: unii doar viziteaz\u0103 \u0219i apoi sar\u0103; unele dintre ele deruleaz\u0103 p\u00e2n\u0103 la sf\u00e2r\u0219itul paginii \u0219i exploreaz\u0103 pagina ta de destina\u021bie; unii dintre ei las\u0103 e-mailuri, iar cea mai mic\u0103 parte a acestor vizitatori ai site-ului web chiar cump\u0103r\u0103 de la tine la prima vizit\u0103.&nbsp;<\/p>\n\n\n\n<p>Ce s\u0103 faci? Lansa\u021bi retargeting. <\/p>\n\n\n\n<p>Totu\u0219i, este important s\u0103 analiza\u021bi ce utilizatori trebuie s\u0103 viza\u021bi. Cea mai bun\u0103 strategie, \u00een acest caz, este s\u0103 creezi un segment de utilizatori care arat\u0103 interes pentru con\u021binutul t\u0103u (v-au vizitat site-ul web de mai mult de 10 secunde \u2013 dar acest num\u0103r depinde de pagina dvs. de destina\u021bie \u0219i de industria), dar tot nu au f\u0103cut-o. l\u0103sa\u021bi orice contact. <\/p>\n\n\n\n<p>\u00cencerca\u021bi s\u0103 le ar\u0103ta\u021bi acela\u0219i produs pe care l-a\u021bi ar\u0103tat prima dat\u0103; <a href=\"https:\/\/vibetrace.com\/ro\/sfaturi-de-redirectionare-prin-e-mail\/\" data-type=\"post\" data-id=\"23585\">oferi\u021bi o reducere sau o ofert\u0103 special\u0103<\/a>; demonstra\u021bi-v\u0103 avantajele etc. <\/p>\n\n\n\n<p>De asemenea, re\u021bine\u021bi c\u0103 un vizitator al site-ului ar trebui s\u0103 v\u0103 vad\u0103 anun\u021bul pentru un timp pentru a-i acorda aten\u021bie. Unii exper\u021bi recomand\u0103 s\u0103 afi\u0219a\u021bi anun\u021bul unei anumite persoane <a href=\"https:\/\/retargeter.com\/blog\/8-best-practices-for-running-a-retargeting-campaign\/\" target=\"_blank\" rel=\"noopener\">de 17-20 de ori<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Caz de utilizare a automatiz\u0103rii marketingului<\/h3>\n\n\n\n<p>Ei bine, ai restabilit o mare parte a vizitatorilor care nu \u0219i-au \u00eemp\u0103rt\u0103\u0219it contactul la prima dat\u0103. Ce ar trebui s\u0103 faci \u00een acest caz pentru a profita la maximum de trafic? <\/p>\n\n\n\n<p><strong>Transform\u0103-le \u00een perspective.<\/strong> <\/p>\n\n\n\n<p>Re\u021bine\u021bi c\u0103 ar trebui s\u0103-i convinge\u021bi c\u0103, dup\u0103 ce le-au p\u0103r\u0103sit e-mailul, vor primi ceva valoare de la dvs., a\u0219a c\u0103 \u00eencerca\u021bi s\u0103 oferi\u021bi un cod promo\u021bional, un magnet lead, o demonstra\u021bie sau orice altceva (ce anume - depinde de afacerea dvs.). Ce solu\u021bii de automatizare a marketingului v\u0103 pot ajuta \u00een acest sens?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Testare A\/B \u0219i H\u0103r\u021bi de c\u0103ldur\u0103 pentru paginile de destina\u021bie;<\/li>\n\n\n\n<li>Oferte speciale \u0219i publicitate personalizat\u0103 de brand;<\/li>\n\n\n\n<li>\u00cenregistrarea indic\u0103 buletinul informativ, listele de dorin\u021be \u0219i ofertele zilnice.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>Urm\u0103torul - <strong>f\u0103-i s\u0103 cumpere<\/strong> de la tine. Timpul pe care va trebui s\u0103-l petreci pentru cultivarea de lead-uri depinde \u0219i de industria ta, dar exist\u0103 totu\u0219i o list\u0103 de lucruri pe care trebuie s\u0103 le faci pentru a-i convinge s\u0103 cumpere chiar acum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social Proof (recenzii, opiniile altor persoane);<\/li>\n\n\n\n<li>Crea\u021bi deficit: oferte limitate, promo\u021bii limitate de timp;<\/li>\n\n\n\n<li>Personalizare: recomand\u0103ri de produse care sunt legate de fiecare profil de utilizator;<\/li>\n\n\n\n<li>Remarketingul prin e-mail le aduce \u00eenapoi pe site-ul dvs. web;<\/li>\n\n\n\n<li>Retargeting pe Google Adwords \u0219i Facebook;<\/li>\n\n\n\n<li>Analiza sesiunilor de cump\u0103r\u0103turi;<\/li>\n\n\n\n<li>Widgeturi comportamentale cu oferte speciale, vouchere \u0219i promo\u021bii.<\/li>\n<\/ul>\n\n\n\n<p>Totu\u0219i, apare o alt\u0103 problem\u0103: <strong>c\u0103rucioare abandonate<\/strong>, care poate ajunge p\u00e2n\u0103 la 70%. Iat\u0103 solu\u021bii de automatizare a marketingului pe care le pute\u021bi utiliza pentru a evita acest lucru:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analize ac\u021bionabile pentru c\u0103rucioare \u0219i cas\u0103;<\/li>\n\n\n\n<li>E-mailuri de recuperare co\u0219;<\/li>\n\n\n\n<li>Stimulente declan\u0219ate cu \u00eendemnuri la ac\u021biune;<\/li>\n\n\n\n<li>Sondajele cump\u0103r\u0103torilor, feedback \u0219i programe de recompens\u0103.<\/li>\n<\/ul>\n\n\n\n<p>Nu \u00een ultimul r\u00e2nd: transformarea clien\u021bilor \u00een <strong>clien\u021bi fideli<\/strong>. \u00cen caz contrar, pot cump\u0103ra de la tine doar o singur\u0103 dat\u0103 \u0219i apoi pot pleca. Arat\u0103-le grija ta; c\u0103 p\u0103rerea lor conteaz\u0103 pentru tine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Urm\u0103rirea clien\u021bilor \u0219i solicitarea de recenzii;<\/li>\n\n\n\n<li>buletine informative personalizate;<\/li>\n\n\n\n<li>Oferte \u0219i recomand\u0103ri exclusive.<\/li>\n<\/ul>\n\n\n\n<p>Ajuta\u021bi-m\u0103 s\u0103 \u00eemi \u00eembun\u0103t\u0103\u021besc rata de conversie a site-ului<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2nd s\u0103 folosi\u021bi automatizarea de marketing \u0219i retargeting<\/h2>\n\n\n\n<p>S\u0103 facem un rezumat. <\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ai nevoie de ajutor cu Marketing Automation?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Automatizarea marketingului omnicanal este o necesitate pentru afacerile online: desf\u0103\u0219ura\u021bi campanii de mesagerie f\u0103r\u0103 efort prin e-mail, SMS, RCS, Whatsapp sau notific\u0103ri Push de-a lungul \u00eentregii c\u0103l\u0103torii a clien\u021bilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Retargeting sau marketing automation: care este mai bun \u0219i \u00een ce caz?\u00a0<\/p>\n\n\n\n<p>Ar trebui s\u0103 acorda\u021bi aten\u021bie automatiz\u0103rii marketingului atunci c\u00e2nd:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>dori\u021bi s\u0103 cre\u0219te\u021bi v\u00e2nz\u0103rile pe site-ul dvs. sau s\u0103 fideliza\u021bi clien\u021bii;<\/li>\n\n\n\n<li>\u00een\u021belege\u021bi-v\u0103 mai bine clien\u021bii \u0219i oferi\u021bi o experien\u021b\u0103 personalizat\u0103;<\/li>\n\n\n\n<li>colecta\u021bi mai mul\u021bi clien\u021bi poten\u021biali \u0219i pl\u0103ti\u021bi investi\u021biile \u00een trafic.<\/li>\n<\/ol>\n\n\n\n<p>Trebuie s\u0103 lansa\u021bi campanii de retargeting atunci c\u00e2nd:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>dori\u021bi s\u0103 recupera\u021bi traficul pe care l-a\u021bi achizi\u021bionat c\u0103tre site-ul dvs. web, dar nu a\u021bi putut s\u0103 le prinde\u021bi contactele.<\/li>\n<\/ol>\n\n\n\n<p>Acum, pute\u021bi utiliza cu \u00een\u021belepciune retargeting-ul \u0219i automatizarea marketingului. V\u0103 doresc o rat\u0103 de conversie mai mare \u0219i mai multe v\u00e2nz\u0103ri \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Exist\u0103 o problem\u0103 comun\u0103 \u00eentre to\u021bi agen\u021bii de marketing: rata sc\u0103zut\u0103 de conversie a site-ului. Se spune ca\u2026 <a title=\"Retargeting vs Marketing Automation\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/retargeting-vs-automatizarea-marketingului\/\" aria-label=\"Cite\u0219te mai multe despre Retargeting vs Marketing Automation\"> <\/a><\/p>","protected":false},"author":9,"featured_media":17491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[57,56],"class_list":["post-15186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-marketing-definitions","tag-retargeting","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/15186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=15186"}],"version-history":[{"count":2,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/15186\/revisions"}],"predecessor-version":[{"id":24435,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/15186\/revisions\/24435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/17491"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=15186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=15186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=15186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}