{"id":15169,"date":"2022-10-04T08:30:00","date_gmt":"2022-10-04T08:30:00","guid":{"rendered":"https:\/\/vibetrace.com\/?p=15169"},"modified":"2024-03-06T17:35:46","modified_gmt":"2024-03-06T17:35:46","slug":"must-have-email-automations-flows-ecommerce","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/trebuie-sa-aiba-e-mail-automatizari-fluxuri-e-commerce\/","title":{"rendered":"5 trebuie s\u0103 aib\u0103 fluxuri de automatiz\u0103ri de e-mail \u00een magazinul dvs. de comer\u021b electronic."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>A\u021bi observat c\u0103 nu am specificat adresa de e-mail? Deoarece Vibetrace este o platform\u0103 de comunicare cross-canal, ceea ce \u00eenseamn\u0103 c\u0103 v\u0103 pute\u021bi conecta la clien\u021bii dvs. prin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/ro\/statistici-de-automatizare-a-marketingului-prin-e-mail\/\" data-type=\"post\" data-id=\"11298\">marketing prin e-mail<\/a> (\u00eenc\u0103 cel mai bun canal de redirec\u021bionare)<\/li>\n\n\n\n<li>Marketing prin SMS<\/li>\n\n\n\n<li>notific\u0103ri push web<\/li>\n\n\n\n<li>personalizare la fa\u021ba locului<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Deci, ce este Automation Flow?<\/h2>\n\n\n\n<p>Un flux de automatizare este una sau mai multe ac\u021biuni care au loc pe baza unui declan\u0219ator ini\u021bial. Acest declan\u0219ator poate fi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/ro\/achizitie-la-retentie\/\" data-type=\"post\" data-id=\"10707\">o activitate sau un eveniment de utilizator<\/a><\/li>\n\n\n\n<li>rezultat al unui segment dinamic, de cele mai multe ori \u00een raport cu o dat\u0103<\/li>\n\n\n\n<li>o actualizare a datelor utilizatorului<\/li>\n<\/ul>\n\n\n\n<p>Din punct de vedere tehnic, o afacere de comer\u021b electronic este mai u\u0219or de urm\u0103rit \u00een compara\u021bie cu alte afaceri online (personalizate). Pentru c\u0103 activitatea \u00eentr-un magazin de comer\u021b electronic este mai mult sau mai pu\u021bin aceea\u0219i de fiecare dat\u0103:<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id15169_ea4ab4-9e .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id15169_ea4ab4-9e .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id15169_ea4ab4-9e .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id15169_ea4ab4-9e .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Vizita\u021bi site-ul web &gt; R\u0103sfoi\u021bi categorii \u0219i produse &gt; Ad\u0103uga\u021bi \u00een co\u0219 &gt; Finalizare &gt; Confirmare comand\u0103<\/p>\n\n\n\n<p>Dar ce se \u00eent\u00e2mpl\u0103 c\u00e2nd acest flux nu se \u00eent\u00e2mpl\u0103 p\u00e2n\u0103 la cap\u0103t? Dac\u0103 rata de conversie este de 2-3%, \u00eenseamn\u0103 c\u0103 \u00een 97-98% de cazuri, acest flux se opre\u0219te la un moment dat.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Ce date sunt colectate?<\/h3>\n\n\n\n<p>Pe baza informa\u021biilor de mai sus, \u00eentr-un magazin de comer\u021b electronic, pute\u021bi urm\u0103ri urm\u0103toarele evenimente folosind o solu\u021bie de analiz\u0103. Google o face de ceva timp \u0219i prezint\u0103 tipicul <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce?client_type=gtag\" target=\"_blank\" rel=\"noreferrer noopener\">m\u0103sur\u0103 de implementare a comer\u021bului electronic <\/a>cu urmatoarele actiuni:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selecta\u021bi un articol dintr-o list\u0103<\/li>\n\n\n\n<li>Vizualiza\u021bi detaliile articolului<\/li>\n\n\n\n<li>Ad\u0103uga\u021bi\/elimina\u021bi un produs dintr-un co\u0219 de cump\u0103r\u0103turi<\/li>\n\n\n\n<li>Ini\u021biaz\u0103 procesul de plat\u0103<\/li>\n\n\n\n<li>Efectua\u021bi achizi\u021bii sau ramburs\u0103ri<\/li>\n\n\n\n<li>Aplica promotii<\/li>\n<\/ul>\n\n\n\n<p>Deoarece Platforma noastr\u0103 de date despre clien\u021bi \u0219i Motorul de recomandare au nevoie de mai multe informa\u021bii, urm\u0103rim urm\u0103toarele ac\u021biuni:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vezi obiectul<\/li>\n\n\n\n<li>Vizualiza\u021bi lista de articole (pagina categorie)<\/li>\n\n\n\n<li>Aplica\u021bi o c\u0103utare pe site<\/li>\n\n\n\n<li>Ad\u0103uga\u021bi produsul \u00een co\u0219ul de cump\u0103r\u0103turi<\/li>\n\n\n\n<li>Ad\u0103uga\u021bi produsul \u00een lista de dorin\u021be<\/li>\n\n\n\n<li>Ini\u021biaz\u0103 procesul de plat\u0103 (inclusiv pa\u0219i)<\/li>\n\n\n\n<li>Face\u021bi achizi\u021bia<\/li>\n<\/ul>\n\n\n\n<p>Aceste informa\u021bii ne permit s\u0103 alimentam <a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\" data-type=\"page\" data-id=\"14230\">platforma de date despre clien\u021bi<\/a> pe care le oferim, intr\u0103rile pentru a noastr\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\" target=\"_blank\" rel=\"noreferrer noopener\">motor de recomandare<\/a>, declan\u0219eaz\u0103 pentru<a href=\"https:\/\/vibetrace.com\/ro\/marketing-e-mail-automatizat\/\" data-type=\"page\" data-id=\"14271\"> fluxuri de lucru de automatizare<\/a> \u0219i rapoarte de comer\u021b electronic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum ruleaz\u0103 fluxurile de lucru de automatizare?<\/h3>\n\n\n\n<p>Fluxurile de lucru de automatizare sunt alimentate de evenimente \u0219i ac\u021biuni ale utilizatorului. De asemenea, pute\u021bi utiliza declan\u0219atoare de oprire, ceea ce \u00eenseamn\u0103 c\u0103 fluxul de lucru se va opri c\u00e2nd utilizatorul efectueaz\u0103 o anumit\u0103 ac\u021biune.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"313\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/09\/image-10-1024x313.png\" alt=\"\" class=\"wp-image-15172\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/09\/image-10-1024x313.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/09\/image-10-300x92.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/09\/image-10-768x235.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/09\/image-10.png 1192w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Declan\u0219a\u021bi evenimente pentru fluxurile de lucru de automatizare<\/figcaption><\/figure>\n\n\n\n<p>Nu vom intra \u00een prea multe detalii despre cum func\u021bioneaz\u0103 aceste lucruri, deoarece trebuie s\u0103 ne concentr\u0103m asupra fluxurilor de lucru automate obligatorii pentru comer\u021bul electronic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Care sunt fluxurile de lucru de automatizare obligatorii?<\/h2>\n\n\n\n<p>Deoarece avem experien\u021b\u0103 \u00een rularea a peste 20.000 de campanii (majoritatea e-mailuri), am venit cu cea mai bun\u0103 care aduce cele mai multe rezultate pentru clien\u021bii no\u0219tri. Dup\u0103 cum am spus la \u00eenceput, acestea sunt pe mai multe canale: notific\u0103ri prin e-mail, SMS \u0219i webpush. <\/p>\n\n\n\n<p>Este corect s\u0103 recunoa\u0219tem c\u0103 e-mailul este \u00eenc\u0103 cel mai performant, aduc\u00e2nd cele mai multe venituri.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 Mesaje de bun venit<\/h3>\n\n\n\n<p>Men\u021binerea unui client pe termen lung este mult mai u\u0219or dec\u00e2t achizi\u021bionarea unuia nou. La fel \u0219i cu abona\u021bii. Dac\u0103 un vizitator al site-ului t\u0103u web \u021bi-a oferit informa\u021biile de contact, pur \u0219i simplu nu te opre\u0219ti aici. \u00censeamn\u0103 c\u0103 vor s\u0103 aud\u0103 de la tine.<\/p>\n\n\n\n<p>Informatiile de contact pot fi: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adresa de e-mail<\/strong> (folosind un colector de e-mail, un formular \u00eencorporat sau din cas\u0103)<\/li>\n\n\n\n<li><strong>num\u0103r de telefon<\/strong> (colectat de la clien\u021bii vechi sau prin intermediul uneia dintre campaniile noastre interactive)<\/li>\n\n\n\n<li><strong>jeton webpush<\/strong> (dat\u0103 prin acceptarea notific\u0103rilor webpush de pe domeniul dvs.)<\/li>\n<\/ul>\n\n\n\n<p>C\u00e2nd cineva se \u00eenscrie la buletinul t\u0103u informativ sau accept\u0103 comunic\u0103ri prin e-mail, atunci afacerea ta este \u00een fruntea lor. Acesta este cel mai bun moment pentru a \u00eencepe s\u0103 interac\u021biona\u021bi cu ei printr-o serie de bun venit.<\/p>\n\n\n\n<p>Exist\u0103 multe posibilit\u0103\u021bi \u0219i obiective pe care v\u0103 pute\u021bi concentra: colecta\u021bi mai multe informa\u021bii despre ele (g\u00e2ndi\u021bi-v\u0103 la segmentarea mai t\u00e2rziu), identifica\u021bi poten\u021biali poten\u021biali puternici sau pur \u0219i simplu s\u0103 \u00eei conduce\u021bi prin canalul de v\u00e2nz\u0103ri mai t\u00e2rziu.<\/p>\n\n\n\n<p>Ce ar trebui s\u0103 includ\u0103 mesajele de bun venit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mul\u021bumi\u021bi-le pentru c\u0103 v-a\u021bi devenit abonat.<\/li>\n\n\n\n<li>mesaj simplu de bun venit, care descrie compania ta, valorile tale \u0219i ce ar trebui s\u0103 se a\u0219tepte de la e-mailurile tale<\/li>\n\n\n\n<li>include\u021bi un cod de reducere\/voucher dac\u0103 afacerea dvs. poate face acest lucru<\/li>\n\n\n\n<li>reaminte\u0219te-le c\u0103 se pot dezabona oric\u00e2nd<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 e-mailuri de recuperare co\u0219<\/h3>\n\n\n\n<p>E-mailurile de recuperare a co\u0219ului, SMS-urile \u0219i webpush-urile sunt foarte eficiente, la toate nivelurile! Clientul este foarte aproape de cump\u0103rare, prin urmare, acesta este un loc foarte bun pentru a redirec\u021biona cu un mesaj personal.<\/p>\n\n\n\n<p>Ce pute\u021bi face \u00een e-mailurile de recuperare a co\u0219ului: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reaminti\u021bi-le ce produse au fost ad\u0103ugate \u00een co\u0219ul de cump\u0103r\u0103turi (\u00eencorpora\u021bi rezultatele motorului de recomandare)<\/li>\n\n\n\n<li>ad\u0103uga\u021bi o reducere (acest lucru este discutabil \u0219i nu \u00eentotdeauna recomandat)<\/li>\n\n\n\n<li>\u00eentreba\u021bi ce i-a f\u0103cut s\u0103 abandoneze c\u0103ruciorul \u0219i s\u0103 colecteze informa\u021biile pentru a \u00eembun\u0103t\u0103\u021bi afacerea<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 Parcurge\u021bi Abandon<\/h3>\n\n\n\n<p>Acesta este de cele mai multe ori partea de sus a p\u00e2lniei pentru vizitatorii dvs. Oamenii petrec timp pe site-urile de comer\u021b electronic f\u0103r\u0103 a avea un obiectiv de a cump\u0103ra \u00een acel moment. Ar putea dori s\u0103 ia o pauz\u0103 de la serviciu, s\u0103 vad\u0103 ce este nou sau doar s\u0103 planifice o achizi\u021bie viitoare c\u00e2nd vor fi gata. (sau vor avea bani).<\/p>\n\n\n\n<p>Tot \u021bin\u00e2nd cont de acestea, abandonarea navig\u0103rii v\u0103 poate aduce venituri foarte bune f\u0103r\u0103 prea mult efort.<\/p>\n\n\n\n<p>Lucruri pe care trebuie s\u0103 le lua\u021bi \u00een considerare atunci c\u00e2nd rula\u021bi seria de abandon de navigare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>include produsele vizitate<\/li>\n\n\n\n<li>\u00eencerca\u021bi s\u0103 detecta\u021bi genul \u0219i s\u0103 personaliza\u021bi mesajul \u0219i comunic\u0103rile<\/li>\n\n\n\n<li>a\u0219tepta\u021bi mai mult timp \u0219i trimite\u021bi mesajul de mai multe ori. Cel mai bun moment este o zi, 3 zile \u0219i 5 zile dup\u0103 navigare. Dac\u0103 nu se \u00eentorc, pute\u021bi opri.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-7eccab5d\">\n<div class=\"gb-grid-column gb-grid-column-860c44d5\"><div class=\"gb-container gb-container-860c44d5\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">E\u0219ti interesat de Email Marketing?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">S\u0103 vedem ce putem face pentru afacerea ta.<\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a6e2f79d\"><div class=\"gb-container gb-container-a6e2f79d\"><div class=\"gb-inside-container\">\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<span class=\"gb-button gb-button-16e8d80b gb-button-text vt-register\">Contacta\u0163i-ne<\/span>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">4 Comand\u0103 urm\u0103riri<\/h3>\n\n\n\n<p>Dac\u0103 crezi c\u0103 s-a terminat dup\u0103 ce au cump\u0103rat \u0219i au pl\u0103tit pentru el, te \u00een\u0219eli. Urm\u0103rirea comenzilor poate aduce mai multe venituri \u0219i poate crea o leg\u0103tur\u0103 puternic\u0103 cu clien\u021bii dvs.<\/p>\n\n\n\n<p>Sunt multe lucruri pe care le po\u021bi face dup\u0103 o achizi\u021bie. \u00cen primul r\u00e2nd \u0219i cel mai important este comanda de confirmare a comenzii \u0219i un mesaj de mul\u021bumire. Dup\u0103 aceasta pute\u021bi face:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cross-sell: dac\u0103 nu ave\u021bi cross-sell ad\u0103ugat \u00een co\u0219ul de cump\u0103r\u0103turi sau evenimentul de ad\u0103ugare \u00een co\u0219, ultima posibilitate este dup\u0103 ce au f\u0103cut achizi\u021bia<\/li>\n\n\n\n<li>upsell: \u00een func\u021bie de unele produse, pute\u021bi \u00eencerca s\u0103 vinde\u021bi articole mai scumpe. Nu recomand\u0103m lucruri mai pu\u021bin costisitoare sau cu reduceri pentru c\u0103 s-ar putea s\u0103 ajunge\u021bi cu mai multe return\u0103ri<\/li>\n\n\n\n<li>sondaje: colectarea mai multor informa\u021bii de la clien\u021bii dvs. nu este niciodat\u0103 prea t\u00e2rziu \u0219i nici suficient\u0103. \u00centreba\u021bi-i ce le-a pl\u0103cut la afacerea dvs. sau ce pute\u021bi \u00eembun\u0103t\u0103\u021bi.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 Reactivare \u0219i reangajare<\/h3>\n\n\n\n<p>Pun pariu c\u0103 ai clien\u021bi vechi care au cump\u0103rat de la tine o singur\u0103 dat\u0103. \u0218i apoi nu s-a mai \u00eentors. Ave\u021bi aceast\u0103 m\u0103sur\u0103toare?<\/p>\n\n\n\n<p>De asemenea, cum r\u0103m\u00e2ne cu abona\u021bii t\u0103i de e-mail. Este acolo \u00een lista ta \u0219i e\u0219ti fericit s\u0103 le ai colectate. Dar \u00ee\u021bi deschid sau da clic vreodat\u0103 pe e-mailurile? Trebuie s\u0103 le reangaja\u021bi \u0219i s\u0103 le reactiva\u021bi sau le ve\u021bi pierde pentru totdeauna.<\/p>\n\n\n\n<p>Deci cum faci asta? Cu o solu\u021bie ca a noastr\u0103, pute\u021bi segmenta cu u\u0219urin\u021b\u0103 utilizatorii care au deschis ultima dat\u0103 sau au dat clic pe un e-mail \u00een urm\u0103 cu 3 luni. La fel \u0219i cu data ultimei achizi\u021bii. Face\u021bi un astfel de segment \u0219i trimite\u021bi-le un mesaj pe care nu \u00eel pot refuza. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/09\/image-11-1024x342.png\" alt=\"\" class=\"wp-image-15175\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/09\/image-11-1024x342.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/09\/image-11-300x100.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/09\/image-11-768x257.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/09\/image-11.png 1520w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Segment de clien\u021bi care au cump\u0103rat cu mai mult de 3 luni \u00een urm\u0103.<\/figcaption><\/figure>\n\n\n\n<p>Lucruri care func\u021bioneaz\u0103 bine cu aceast\u0103 serie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reduceri. Da, reducerile sunt puternice pentru seria de re-implicare<\/li>\n\n\n\n<li>articole noi, cele mai v\u00e2ndute. Cu ajutorul unui motor puternic de recomandare, pute\u021bi ad\u0103uga acest tip de con\u021binut la mesajul dvs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6 C\u0103utare Abandon<\/h3>\n\n\n\n<p>Un altul foarte important legat de vizitatorii care au folosit c\u0103utarea \u0219i filtrele pe site-ul t\u0103u. Statistic, un vizitator care folose\u0219te func\u021biile de c\u0103utare din magazinul dvs. de comer\u021b electronic va converti de 1,6 ori \u00een compara\u021bie cu unul care nu a f\u0103cut-o.<\/p>\n\n\n\n<p>De asemenea, pute\u021bi crea un astfel de raport pentru a vedea pe site-ul dvs. ce conversie mai mult vizitatorii.<\/p>\n\n\n\n<p>Pentru a crea un flux de abandon de c\u0103utare, pute\u021bi urma ace\u0219ti pa\u0219i:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-3-1024x532.png\" alt=\"\" class=\"wp-image-25703\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-3-1024x532.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-3-300x156.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-3-768x399.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-3-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-3.png 1206w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aceasta va selecta utilizatorii care au f\u0103cut o c\u0103utare pe site-ul web \u00een ultimele X zile (\u00een acest exemplu ieri). Acum, cel mai bine pe acest segment, va trebui s\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>seta\u021bi campania s\u0103 ruleze \u00een fiecare zi<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-4-1024x409.png\" alt=\"\" class=\"wp-image-25704\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-4-1024x409.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-4-300x120.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-4-768x307.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-4-18x7.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-4.png 1262w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>crea\u021bi con\u021binut de e-mail cu recomand\u0103ri de produse care utilizeaz\u0103 algoritmul de c\u0103utare. Acesta este lucrul minim pe care trebuie s\u0103-l faci pentru un bloc de recomand\u0103ri de produse.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"293\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-5-1024x293.png\" alt=\"\" class=\"wp-image-25705\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-5-1024x293.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-5-300x86.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-5-768x220.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-5-1536x439.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-5-18x5.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-5.png 1770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ai nevoie de ajutor cu Marketing Automation?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Automatizarea marketingului omnicanal este o necesitate pentru afacerile online: desf\u0103\u0219ura\u021bi campanii de mesagerie f\u0103r\u0103 efort prin e-mail, SMS, RCS, Whatsapp sau notific\u0103ri Push de-a lungul \u00eentregii c\u0103l\u0103torii a clien\u021bilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Ce p\u0103rere ave\u021bi despre acele fluxuri de automatiz\u0103ri?<\/strong> Dac\u0103 nu le pute\u021bi face, pute\u021bi \u00eencerca acum solu\u021bia noastr\u0103 \u00eenregistr\u00e2nd un cont nou.<\/p>\n\n\n\n<p>De\u0219i exist\u0103 multe alte fluxuri de lucru de automatizare pe care le pute\u021bi crea, acestea sunt cele mai frecvente pe care le-am v\u0103zut \u00een conturile noastre de clien\u021bi.<\/p>\n\n\n\n<p><strong>Dar magazinul t\u0103u digital? Care crede\u021bi c\u0103 sunt cele mai bune fluxuri de lucru de automatizare?<\/strong> <\/p>\n\n\n\n<p>Anun\u021b\u0103-ne.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A\u021bi observat c\u0103 nu am specificat adresa de e-mail? Deoarece Vibetrace este o platform\u0103 de comunicare cross-canal,... <a title=\"5 trebuie s\u0103 aib\u0103 fluxuri de automatiz\u0103ri de e-mail \u00een magazinul dvs. de comer\u021b electronic.\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/trebuie-sa-aiba-e-mail-automatizari-fluxuri-e-commerce\/\" aria-label=\"Cite\u0219te mai multe despre 5 Must Have Email Automations Flows on your ecommerce store.\"> <\/a><\/p>","protected":false},"author":9,"featured_media":15177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[36,37],"class_list":["post-15169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-automation-flows","tag-marketing-ideas","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/15169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=15169"}],"version-history":[{"count":2,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/15169\/revisions"}],"predecessor-version":[{"id":25706,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/15169\/revisions\/25706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/15177"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=15169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=15169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=15169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}