{"id":15070,"date":"2022-08-22T14:35:13","date_gmt":"2022-08-22T14:35:13","guid":{"rendered":"https:\/\/vibetrace.com\/?p=15070"},"modified":"2022-10-31T10:52:08","modified_gmt":"2022-10-31T10:52:08","slug":"product-updates-august-2022-improved-segmentation","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/actualizari-produse-august-2022-segmentare-imbunatatita\/","title":{"rendered":"Actualiz\u0103ri de produse august 2022 \u2013 Segmentare \u00eembun\u0103t\u0103\u021bit\u0103"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h3 class=\"wp-block-heading\">Segmentarea la fa\u021ba locului pe baza oric\u0103rui atribut al utilizatorului<\/h3>\n\n\n\n<p>Aceasta este o \u00eembun\u0103t\u0103\u021bire uria\u0219\u0103 \u0219i o face <strong>un mare diferen\u021biere fa\u021b\u0103 de concuren\u021bii no\u0219tri<\/strong>. Pute\u021bi afi\u0219a condi\u021bionat campanii la fa\u021ba locului pe baza ORICE (da, absolut orice) atribute de utilizator. Ce \u00eenseamn\u0103:<\/p>\n\n\n\n<p>P\u00e2n\u0103 acum aveai acces la aproximativ 60 de condi\u021bii la care aveam acces pe partea clientului. De exemplu, pute\u021bi afi\u0219a o campanie bazat\u0103 pe: atribute UTM, adresa URL a paginii, num\u0103rul de vizualiz\u0103ri ale paginii, # de articole ad\u0103ugate \u00een co\u0219 \u0219i a\u0219a mai departe.<\/p>\n\n\n\n<p>Dar nu a\u021bi putut afi\u0219a un mesaj bazat pe:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>gen<\/li><li>abonament la o list\u0103 specific\u0103<\/li><li>data primei achizi\u021bii<\/li><li>valoarea total\u0103 a achizi\u021biilor <\/li><li>\u2026 alte atribute care au fost disponibile pentru campaniile de ie\u0219ire (e-mail, sms, webpush).<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Acum po\u021bi \u0219i s\u0103 <strong>iti dau niste idei<\/strong>, iat\u0103 c\u00e2teva dintre cele mai bune cazuri de utilizare:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>afi\u0219eaz\u0103 o ofert\u0103 special\u0103 fie pentru b\u0103rba\u021bi, fie pentru femei<\/li><li>colecta\u021bi mai multe interese folosind etichete atunci c\u00e2nd cunoa\u0219te\u021bi valorile totale ale achizi\u021biilor anterioare<\/li><li>afi\u0219are reducere pentru clien\u021bii care revin<\/li><li>oferi\u021bi transport gratuit persoanelor care nu au cump\u0103rat \u00een ultimele 3 luni<\/li><\/ul>\n\n\n\n<p><strong>Not\u0103:<\/strong> pentru a activa aceast\u0103 func\u021bie \u00een contul dvs. trebuie s\u0103 ave\u021bi un plan premium \u0219i s\u0103 contacta\u021bi managerul de cont.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/help.vtcdn.net\/wp-content\/uploads\/2022\/08\/onsite_segmentation-1-1024x574.png\" alt=\"\" class=\"wp-image-4262\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Push blast sunt \u00eembinate \u00een alte campanii<\/h3>\n\n\n\n<p>Push blast a fost identic cu buletinele informative, dar \u00eel ve\u021bi g\u0103si separat \u00een meniu \u0219i selecta\u021bi automat to\u021bi abona\u021bii push. Acela\u0219i lucru ar putea fi realizat printr-un buletin informativ, a\u0219a c\u0103 aceasta a fost o func\u021bie duplicat\u0103.<\/p>\n\n\n\n<p>Toate tipurile de campanii pot folosi oricare dintre canalele de mesagerie de ie\u0219ire existente: <strong>e-mail<\/strong>, <strong>SMS<\/strong> \u0219i <strong>webpush<\/strong><\/p>\n\n\n\n<p>Pentru a men\u021bine logica produsului, le mut\u0103m complet \u00een buletinele informative existente \u0219i \u00een campaniile recurente pe care le cunoa\u0219te\u021bi deja. Pute\u021bi ad\u0103uga segmentare, ad\u0103uga limite de mesaje \u0219i toate func\u021biile existente ale campaniilor respective.<\/p>\n\n\n\n<p>Acest lucru ne ajut\u0103 s\u0103 men\u021binem un produs mai curat, \u00een loc s\u0103 gestion\u0103m acela\u0219i obiectiv prin diferite caracteristici.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentarea utilizatorilor. Mai u\u0219or de utilizat<\/h3>\n\n\n\n<p><strong>Ad\u0103ugat:<\/strong> Previzualizare pentru valorile atributelor utilizatorului.<\/p>\n\n\n\n<p>Atributele utilizatorului pot avea diferite valori. Chiar \u0219i atributele comune, cum ar fi \u021bara sau sexul, pot fi foarte diferite. \u0218i este greu s\u0103 le extragi atunci c\u00e2nd creezi un segment \u0219i nu \u0219tii ce valori po\u021bi folosi.<\/p>\n\n\n\n<p>Acum trebuie doar s\u0103 face\u021bi clic pe pictograma de l\u00e2ng\u0103 c\u00e2mpul de introducere pentru a vedea o previzualizare a valorilor.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>A fost ad\u0103ugat un nou operator:<\/strong> <strong>ESTE ORICE DIN<\/strong><\/p>\n\n\n\n<p>\u00cenainte: dac\u0103 doreai ca un atribut s\u0103 apar\u0103 dintr-o list\u0103, trebuia s\u0103 folose\u0219ti operatorul OR.<\/p>\n\n\n\n<p>Dup\u0103: folosi\u021bi \u201eeste oricare dintre\u201d \u0219i introduce\u021bi toate valorile \u00eentr-un singur c\u00e2mp \u0219i ne vom ocupa de restul.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/help.vtcdn.net\/wp-content\/uploads\/2022\/08\/attributes_preview-1-1024x574.png\" alt=\"\" class=\"wp-image-4263\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etichete ALT ad\u0103ugate automat pentru imaginile produselor<\/h3>\n\n\n\n<p>Livrarea este important\u0103. A\u0219a c\u0103 am f\u0103cut o mic\u0103 modificare care se adaug\u0103 la scorul total de livrabilitate pentru campaniile dvs. de e-mail.<\/p>\n\n\n\n<p>Toate imaginile produselor primesc acum o etichet\u0103 html alt, a\u0219a c\u0103 ob\u021bine\u021bi un scor mai mare. Nu este necesar\u0103 nicio ac\u021biune din partea dvs., doar utiliza\u021bi motorul nostru de recomandare \u00een \u0219abloanele dvs. de e-mail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/help.vtcdn.net\/wp-content\/uploads\/2022\/08\/image_alt_tags-1-1024x574.png\" alt=\"\" class=\"wp-image-4264\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Capturi de ecran automate ale \u0219abloanelor de e-mail din galeria dvs.<\/h3>\n\n\n\n<p>Vizualele sunt puternice. A\u0219adar, \u00een loc s\u0103 \u00eencerc\u0103m s\u0103 ne amintim ce design se afl\u0103 \u00een spatele unui anumit design, v\u0103 ar\u0103t\u0103m previzualizarea \u00eentr-o captur\u0103 de ecran pe toat\u0103 pagina.<\/p>\n\n\n\n<p>Decide\u021bi cu u\u0219urin\u021b\u0103 ce \u0219ablon de e-mail s\u0103 utiliza\u021bi atunci c\u00e2nd proiecta\u021bi un nou e-mail. Previzualiz\u0103rile noastre rapide sunt generate dup\u0103 fiecare actualizare a \u0219ablonului.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/help.vtcdn.net\/wp-content\/uploads\/2022\/08\/quick_previews-1-1024x574.png\" alt=\"\" class=\"wp-image-4265\"\/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Segmentarea la fa\u021ba locului bazat\u0103 pe orice atribut al utilizatorului Aceasta este o \u00eembun\u0103t\u0103\u021bire uria\u0219\u0103 \u0219i o face... <a title=\"Actualiz\u0103ri de produse august 2022 \u2013 Segmentare \u00eembun\u0103t\u0103\u021bit\u0103\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/actualizari-produse-august-2022-segmentare-imbunatatita\/\" aria-label=\"Cite\u0219te mai multe despre Actualiz\u0103ri de produse august 2022 \u2013 Segmentare \u00eembun\u0103t\u0103\u021bit\u0103\"> <\/a><\/p>","protected":false},"author":9,"featured_media":15072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-15070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-release-notes","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/15070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=15070"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/15070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/15072"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=15070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=15070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=15070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}