{"id":14747,"date":"2022-06-27T13:51:32","date_gmt":"2022-06-27T13:51:32","guid":{"rendered":"https:\/\/vibetrace.com\/?p=14747"},"modified":"2022-12-16T13:15:38","modified_gmt":"2022-12-16T13:15:38","slug":"roas-poas-how-important-is-profit-per-order","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/roas-poas-cat-de-important-este-profitul-pe-comanda\/","title":{"rendered":"C\u00e2t de important este profitul pe comand\u0103?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Minimizarea costurilor este pu\u021bin dificil\u0103, mai ales c\u00e2nd trebuie s\u0103 oferi un produs de bun\u0103 calitate, nu-i a\u0219a? <\/p>\n\n\n\n<p>Dar \u00een\u021belegerea costurilor \u0219i a profitului pe articol v\u0103 va ajuta s\u0103 v\u0103 asigura\u021bi c\u0103 pre\u021burile dvs. sunt competitive, f\u0103r\u0103 a stabili pre\u021buri prea mici pentru produsele dvs. pentru ca afacerea dvs. s\u0103 supravie\u021buiasc\u0103. De\u0219i, \u00een conducerea unei afaceri, trebuie s\u0103 lua\u021bi \u00een considerare \u0219i care ar putea fi cea mai bun\u0103 m\u0103sur\u0103 de performan\u021b\u0103 cheie.<\/p>\n\n\n\n<p>\u00cen acest articol, ve\u021bi \u00een\u021belege mai bine de ce este important profitul pe comand\u0103.<\/p>\n\n\n\n<p><strong>Con\u021binutul articolului:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce este ROAS \u0219i POAS?<\/li>\n\n\n\n<li>De ce este important \u201eprofitul pe comand\u0103\u201d?<\/li>\n\n\n\n<li>Cum se calculeaz\u0103 profitul pe comand\u0103?<\/li>\n\n\n\n<li>Concluzie<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este ROAS \u0219i POAS?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/roas-vs-poas.jpg\" alt=\"\" class=\"wp-image-16666\" width=\"654\" height=\"377\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/roas-vs-poas.jpg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/roas-vs-poas-300x173.jpg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/roas-vs-poas-768x443.jpg 768w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><figcaption class=\"wp-element-caption\">Roas vs Poas. Pe care s\u0103 o aleg?<\/figcaption><\/figure>\n\n\n\n<p>ROAS \u0219i POAS sunt doi indicatori cheie de performan\u021b\u0103 diferi\u021bi pe care companiile de comer\u021b electronic \u00eei folosesc pentru a-\u0219i analiza profiturile.<\/p>\n\n\n\n<p>Rentabilitatea cheltuielilor publicitare sau rentabilitatea cheltuielilor publicitare este suma pe care o companie o c\u00e2\u0219tig\u0103 din crearea unei campanii de publicitate care genereaz\u0103 mai mult profit dec\u00e2t costul publicitar. \u00cen termeni cei mai simpli, este un instrument pentru a \u00een\u021belege \u201ec\u00e2t vinzi atunci c\u00e2nd faci reclam\u0103\u201d. <\/p>\n\n\n\n<p>Dar, pe baza veniturilor calculate, este posibil s\u0103 nu arate profit \u0219i performan\u021b\u0103 precise, deoarece nu include alte costuri, cum ar fi COGS (costul m\u0103rfurilor v\u00e2ndute), taxele de expediere \u0219i alte costuri inevitabile, ceea ce face ca acesta s\u0103 nu fie de \u00eencredere pentru a evalua succesul unei campanii.<\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Ave\u021bi nevoie de ajutor cu publicitatea dvs.?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Ob\u021bine\u021bi o rentabilitate mai bun\u0103 a cheltuielilor publicitare folosind automatizarea marketingului, segmentarea publicului \u0219i analiza comer\u021bului electronic<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\">Contacta\u0163i-ne<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Pe de alt\u0103 parte, POAS sau Profitul din cheltuielile publicitare este o abreviere alternativ\u0103 pentru rentabilitatea ini\u021bial\u0103 a cheltuielilor publicitare, a\u0219a cum este descris, care ar trebui s\u0103 \u00eensemne Venituri din cheltuieli publicitare. <\/p>\n\n\n\n<p>Prin \u00eemp\u0103r\u021birea profitului brut atribuit costului publicitar al campaniei, care trebuie s\u0103 fie de a\u0219teptat s\u0103 fie mai mare dec\u00e2t 1, ceea ce ar indica c\u0103 a\u021bi c\u00e2\u0219tigat. De fapt, este pur \u0219i simplu o valoare superioar\u0103 pentru a \u00eembun\u0103t\u0103\u021bi rentabilitatea cheltuielilor publicitare care v\u0103 poate spune rezultatele eforturilor dvs. de marketing \u00een ceea ce prive\u0219te profitul sau venitul.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce este important \u201eprofitul pe comand\u0103\u201d?<\/h2>\n\n\n\n<p>Este important de \u0219tiut profitul pe comand\u0103, astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi asigura c\u0103 pute\u021bi acoperi cheltuielile de operare de baz\u0103 pe m\u0103sur\u0103 ce v\u0103 vinde\u021bi produsul publicului. Pute\u021bi lua cu u\u0219urin\u021b\u0103 m\u0103suri corective pentru a reduce costurile \u0219i a cre\u0219te marjele de profit f\u0103r\u0103 a compromite calitatea produsului pe care \u00eel vinde\u021bi. Acest lucru v\u0103 poate ajuta s\u0103 lua\u021bi decizii adecvate dac\u0103 s\u0103 reduce\u021bi sau s\u0103 ad\u0103uga\u021bi costuri pentru a ajusta pre\u021bul produsului.&nbsp;<\/p>\n\n\n\n<p>Dup\u0103 cum am men\u021bionat, \u00een\u021belegerea costurilor \u0219i a profitului pe comand\u0103 v\u0103 va ajuta s\u0103 v\u0103 asigura\u021bi c\u0103 pre\u021bul este suficient de competitiv pentru supravie\u021buirea afacerii dvs. pe termen lung \u0219i c\u0103 cheltuielile de baz\u0103 pentru comenzi nu vor dep\u0103\u0219i pre\u021bul produsului. <\/p>\n\n\n\n<p>De exemplu, vinde\u021bi pungi pe pia\u021b\u0103. Pentru a \u00een\u021belege succesul general al afacerii dvs., fiecare comand\u0103 a clientului trebuie s\u0103 v\u0103 ajute s\u0103 ob\u021bine\u021bi profit. Profitul poate varia \u00een func\u021bie de comenzi, care se pot datora reducerilor, taxelor de transport \u0219i altor cheltuieli necesare.<\/p>\n\n\n\n<p>Pentru a spune simplu, Cunoa\u0219terea profitului pe comand\u0103 v\u0103 ofer\u0103 o m\u0103sur\u0103 mai precis\u0103 a succesului afacerii dvs.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Cum se calculeaz\u0103 profitul pe comand\u0103?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/eauvMZwM-trYGDY3K4LHh0vWAJmFkd7qTPgzGBy5vpwu2W4Znmgm1M797VC2611wawP9jHgOCxD7mLbRpTbkvSb8PVYXw8WGIaU7WyEl_m9A1XiU0SXVwusgjHItHC0gyPdX6LyjSv5wrMTcfw\" alt=\"\"\/><\/figure>\n\n\n\n<p>**Presupun\u00e2nd c\u0103 toate costurile, cum ar fi taxele \u0219i transportul, sunt incluse \u00een costul m\u0103rfurilor v\u00e2ndute<\/p>\n\n\n\n<p>Calculul folosind ROAS \u0219i POAS poate duce la o diferen\u021b\u0103 uria\u0219\u0103 \u00een profitul pe comand\u0103. <a href=\"https:\/\/profitmetrics.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pute\u021bi utiliza oric\u00e2nd un serviciu pentru a face acest lucru pentru dvs.<\/a><br><\/p>\n\n\n\n<p>Folosind POAS, Profitul Brut este calculat prin deducerea Costului Bunurilor v\u00e2ndute sau a costului produsului \u0219i a altor costuri \u0219i taxe, inclusiv taxe de expediere, reduceri \u0219i chiar carduri cadou. Pe de alt\u0103 parte, calcularea profitului brut folosind rentabilitatea cheltuielilor publicitare se face doar prin deducerea costului de marketing.<\/p>\n\n\n\n<p>Pentru a \u00een\u021belege mai bine diferen\u021ba dintre ROAS \u0219i POAS, pragul de rentabilitate al ambilor indicatori \u00eenseamn\u0103 ceva care este pu\u021bin complicat. Pragul de rentabilitate ROAS ar trebui s\u0103 fie c\u00e2t mai mare posibil, \u00een timp ce pragul de rentabilitate POAS trebuie s\u0103 fie mai mare dec\u00e2t 1. Dac\u0103 pragul de rentabilitate al POAS este mai mare de 1 \u00eenseamn\u0103 c\u0103 chiar \u0219i veniturile generate sunt profitabile. Pe de alt\u0103 parte, pragul de rentabilitate a rentabilit\u0103\u021bii cheltuielilor publicitare nu poate fi confirmat dac\u0103 este profitabil sau nu, dar singurul lucru pe care \u00eel putem m\u0103sura este cel mai mare prag de rentabilitate a rentabilit\u0103\u021bii cheltuielilor publicitare, \u00een principal, ar trebui s\u0103 fie aproape de 10.&nbsp;<\/p>\n\n\n\n<p>Formula pentru calcularea pragului de rentabilitate \u00een standurile POAS \u0219i ROAS<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROAS Breakeven<\/strong>: Cifra de afaceri\/Venit\/Costul publicitar&nbsp;<\/li>\n\n\n\n<li><strong>POAS Breakeven<\/strong>: Profit Brut\/Cost Anun\u021b.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzie<\/h2>\n\n\n\n<p>ROAS \u0219i POAS difer\u0103 \u00een mai multe moduri. <\/p>\n\n\n\n<p>POAS v\u0103 spune <strong>c\u00e2t de mult au adus activit\u0103\u021bile tale de marketing<\/strong> \u00een afaceri at\u00e2t \u00een ceea ce prive\u0219te profitul, c\u00e2t \u0219i venitul, \u00een timp ce rentabilitatea cheltuielilor publicitare v\u0103 spune doar dvs <strong>c\u00e2t de mult au crescut veniturile dvs<\/strong>. Cu toate acestea, oricare a\u021bi alege ca indicator cheie. Este \u00eentotdeauna important s\u0103 fi\u021bi ghidat de cunoa\u0219terea importan\u021bei cunoa\u0219terii profitului dvs. pe comand\u0103 pentru a v\u0103 ajuta s\u0103 lua\u021bi decizii precise cu privire la pre\u021bul produsului pe care \u00eel oferi\u021bi, f\u0103r\u0103 a sacrifica calitatea acestuia.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Referinte:<\/p>\n\n\n\n<p><a href=\"https:\/\/profitmetrics.io\/blog\/roas-vs-poas\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/profitmetrics.io\/blog\/roas-vs-poas<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/smallbiztricks.com\/difference-between-roas-and-poas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/smallbiztricks.com\/difference-between-roas-and-poas\/<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Minimizarea costurilor este pu\u021bin dificil\u0103, mai ales c\u00e2nd trebuie s\u0103 oferi\u021bi un produs cu... <a title=\"C\u00e2t de important este profitul pe comand\u0103?\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/roas-poas-cat-de-important-este-profitul-pe-comanda\/\" aria-label=\"Cite\u0219te mai multe despre C\u00e2t de important este profitul pe comand\u0103?\"> <\/a><\/p>","protected":false},"author":9,"featured_media":14752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[],"class_list":["post-14747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/14747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=14747"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/14747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/14752"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=14747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=14747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=14747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}