{"id":1410,"date":"2014-01-14T07:50:02","date_gmt":"2014-01-14T07:50:02","guid":{"rendered":"http:\/\/devant.ro\/wp\/how-to-make-ecommerce-email-marketing-in-2014-convert-even-better"},"modified":"2023-01-23T09:34:24","modified_gmt":"2023-01-23T09:34:24","slug":"how-to-make-ecommerce-email-marketing-in-2014-convert-even-better","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/cum-s-a-face-e-commerce-e-mail-marketing-in-2014-convertit-chiar-mai-mai\/","title":{"rendered":"Cum s\u0103 faci marketingul prin e-mail pentru comer\u021bul electronic \u00een 2014 s\u0103 conversii \u0219i mai bine"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Marketingul prin e-mail este, f\u0103r\u0103 \u00eendoial\u0103, cel mai bun canal de marketing de conversie pentru comer\u021bul electronic. Sper c\u0103 pl\u0103nui\u021bi s\u0103-l \u00eembun\u0103t\u0103\u021bi\u021bi anul acesta.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_5cd435-65 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_5cd435-65 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_5cd435-65 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_5cd435-65 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Dintr-un punct de vedere expert \u00een comer\u021bul electronic, credem c\u0103 marketingul prin e-mail va deveni mai bun. At\u00e2t pentru afaceri (rat\u0103 de conversie crescut\u0103), c\u00e2t \u0219i pentru consumatori (mai pu\u021bin spam \u0219i e-mailuri mai valoroase).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cu siguran\u021b\u0103, <strong>vor fi trimise mai multe e-mailuri anul acesta;<\/strong><wp-block data-block=\"core\/more\"><\/wp-block><\/li>\n\n\n\n<li><strong>E-mailuri declan\u0219ate de comportament<\/strong> va guverna tendin\u021ba ratei de cre\u0219tere. <a title=\"E-mail marketing prin e-mail\" href=\"http:\/\/vibetrace.com\/ro\/wp\/ecommerce-email-marketing\/\">Citi\u021bi mai multe aici<\/a><\/li>\n\n\n\n<li><strong>Con\u021binut personalizat<\/strong> va ap\u0103rea adesea \u00een e-mailuri.<\/li>\n\n\n\n<li><strong>E-mailuri de abandonare a co\u0219ului<\/strong> va deveni un must have anul acesta. <a title=\"Link-uri pentru abandonarea co\u0219ului \u2013 [post s\u0103pt\u0103m\u00e2nal]\" href=\"http:\/\/vibetrace.com\/ro\/wp\/cart-abandonment-links-weekly-post.html\/\">Vezi c\u00e2teva link-uri<\/a><\/li>\n\n\n\n<li><strong>Pe baz\u0103 de categorii \u0219i interese<\/strong> retargetingul prin e-mail va \u00eenlocui buletinele informative standard<\/li>\n\n\n\n<li><strong>Format responsive\/mobil<\/strong> deoarece rata de deschidere mobil\u0103 a crescut peste 40%<\/li>\n\n\n\n<li><strong>Segmentarea listelor<\/strong> \u00een func\u021bie de activitate \u0219i profil<\/li>\n<\/ul>\n\n\n\n<p>\u00cen scurt timp, e-mail marketingul ar trebui s\u0103 fie o disciplin\u0103 \u00een compania ta. Este c<strong>calea cea mai groas\u0103<\/strong> pentru o comunicare unu la unu cu consumatorii dvs. Buletinele plictisitoare cu o mul\u021bime de produse nu fac dec\u00e2t s\u0103 v\u0103 dezam\u0103geasc\u0103 cump\u0103r\u0103torii \u0219i ar trebui s\u0103 scad\u0103 \u00een utilizare \u00een acest an.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mailuri declan\u0219ate de comportament<\/h2>\n\n\n\n<p>Un e-mail declan\u0219at este unul generat de o schimbare sau de o activitate a comportamentului sau profilului unui client. Acestea v\u0103 permit s\u0103 trimite\u021bi mesaje relevante, oportune \u0219i personalizate. <strong>Tipuri de e-mailuri declan\u0219ate cu exemple:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Client care revine f\u0103r\u0103 a cump\u0103ra<\/li>\n\n\n\n<li>E-mail din nou \u00een stoc<\/li>\n\n\n\n<li>Abandonarea co\u0219ului de cump\u0103r\u0103turi<\/li>\n\n\n\n<li>Personal, cum ar fi memento de na\u0219tere<\/li>\n\n\n\n<li>Interese bazate pe activitatea la fa\u021ba locului<\/li>\n\n\n\n<li>Subscriptie la stiri<\/li>\n\n\n\n<li>Vizit\u0103 de categorie specific\u0103<\/li>\n\n\n\n<li>Dup\u0103 ad\u0103ugarea \u00een lista de dorin\u021be<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">E-mailuri de abandonare a co\u0219ului<\/h2>\n\n\n\n<p>Probabil cea mai important\u0103 campanie de e-mail declan\u0219at\u0103 vreodat\u0103! Ar trebui s\u0103 \u00eencepe\u021bi s\u0103 o face\u021bi imediat dac\u0103 nu utiliza\u021bi aceast\u0103 tactic\u0103. <strong>E-mailuri de abandonare a co\u0219ului<\/strong> au o rat\u0103 medie de conversie x6 dec\u00e2t e-mailurile standard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mailuri receptive<\/h2>\n\n\n\n<p>Aproximativ 50% de e-mailuri sunt acum deschise pe mobil (studiu realizat de <a href=\"https:\/\/litmus.com\/\" target=\"_blank\" rel=\"noopener\">Turnesol<\/a>) \u0219i, de asemenea, propriile noastre statistici. \u00cen esen\u021b\u0103, e-mailurile responsive reprezint\u0103 un set de tehnici \u0219i principii aplicate proiect\u0103rii e-mailurilor pentru a fi u\u0219or de citit at\u00e2t pe dispozitive mobile, c\u00e2t \u0219i pe desktop. Acestea includ interog\u0103ri media, machete fluide \u0219i imagini adaptabile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Segmentarea listelor<\/h2>\n\n\n\n<p>Segmentarea listei de e-mail este important\u0103 pentru a \u00eembun\u0103t\u0103\u021bi rata de conversie a e-mailurilor. Ar trebui s\u0103 pute\u021bi segmenta lista de abona\u021bi. Dac\u0103 sistemul dvs. nu permite \u00een prezent acest lucru, v\u0103 rug\u0103m s\u0103 verifica\u021bi <a title=\"E-mail marketing prin e-mail\" href=\"http:\/\/vibetrace.com\/ro\/wp\/ecommerce-email-marketing\/\" target=\"_blank\" rel=\"noopener\">marketing prin e-mail pentru comer\u021bul electronic<\/a> solu\u0163ie.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e2rsta, sexul, loca\u021bia<\/li>\n\n\n\n<li>Valoarea clientului (Valoare pe durata de via\u021b\u0103)<\/li>\n\n\n\n<li>Activitate de e-mail (nu are sens s\u0103 continua\u021bi s\u0103 trimite\u021bi e-mailuri dac\u0103 ultima deschidere a fost acum un an)<\/li>\n\n\n\n<li>Rela\u021bia cu clien\u021bii (este cel mai mare ambasador al t\u0103u? trimite un mic cadou)<\/li>\n<\/ul>\n\n\n\n<p>Aceasta a fost doar o scurt\u0103 prezentare general\u0103 a marketingului prin e-mail pentru comer\u021bul electronic \u00een 2014. Mai jos este w<span style=\"line-height: 1.714285714; font-size: 1rem;\">P\u0103l\u0103ria pe care am ob\u021binut-o pentru clien\u021bii no\u0219tri \u00een 2013, pentru partea de e-mail marketing a Vibetrace:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Au fost trimise peste 35 de milioane de e-mailuri (mul\u021bumesc&nbsp;<a href=\"http:\/\/mandrillapp.com\" target=\"_blank\" rel=\"noopener\">Mandril<\/a>)<\/li>\n\n\n\n<li>rata medie de conversie pentru buletine informative a fost de 1,33%<\/li>\n\n\n\n<li>rata medie de conversie pentru e-mailurile tranzac\u021bionale a fost de 6,73%<\/li>\n<\/ul>\n\n\n\n<p>Dar marketingul prin e-mail pentru comer\u021bul dvs. electronic? Ce planuri ave\u021bi pentru anul acesta? V\u0103 rug\u0103m s\u0103 comenta\u021bi mai jos dac\u0103 vede\u021bi alte tendin\u021be.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketingul prin e-mail este, f\u0103r\u0103 \u00eendoial\u0103, cel mai bun canal de marketing de conversie pentru comer\u021bul electronic. Sper c\u0103 pl\u0103nuie\u0219ti\u2026 <a title=\"Cum s\u0103 faci marketingul prin e-mail pentru comer\u021bul electronic \u00een 2014 s\u0103 conversii \u0219i mai bine\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/cum-s-a-face-e-commerce-e-mail-marketing-in-2014-convertit-chiar-mai-mai\/\" aria-label=\"Cite\u0219te mai multe despre Cum s\u0103 faci marketing prin e-mail pentru comer\u021bul electronic \u00een 2014 s\u0103 transforme \u0219i mai bine\"> <\/a><\/p>","protected":false},"author":9,"featured_media":1509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[37],"class_list":["post-1410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-marketing-ideas","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/1410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=1410"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/1410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=1410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=1410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=1410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}