{"id":11498,"date":"2018-01-08T09:30:56","date_gmt":"2018-01-08T09:30:56","guid":{"rendered":"http:\/\/vibetrace.com\/?p=11498"},"modified":"2023-01-30T10:44:37","modified_gmt":"2023-01-30T10:44:37","slug":"test-multiple-email-providers-unique-feature","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/test-furnizori-multi-e-mail-functie-unica\/","title":{"rendered":"Cum s\u0103 testa\u021bi mai mul\u021bi furnizori de e-mail"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><strong>Ce folose\u0219ti pentru a trimite e-mailuri?<\/strong> Este propriul t\u0103u server sau pl\u0103te\u0219ti unul dintre cei mai mari furnizori?<\/p>\n\n\n\n<p>Dac\u0103 utiliza\u021bi unul dintre cele mai comune servicii de marketing prin e-mail, probabil c\u0103 \u0219i-au construit propriul ESP sau folosesc unul dintre cele mai comune (cum ar fi unul dintre cele de mai jos).<\/p>\n\n\n\n<p>Exist\u0103 multe care permit integrarea prin API-uri sau utilizarea unei conexiuni SMTP simpl\u0103. Doar pentru a re\u021bine c\u00e2teva:<\/p>\n\n\n\n<!--more-->\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener\">Amazon SES<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/sendgrid.com\" target=\"_blank\" rel=\"noopener\">Sendgrid<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mandrill.com\/\" target=\"_blank\" rel=\"noopener\">Mandril<\/a> (dac\u0103 ave\u021bi \u0219i un cont pl\u0103tit Mailchimp)<\/li>\n\n\n\n<li><a href=\"http:\/\/sparkpost.com\" target=\"_blank\" rel=\"noopener\">Sparkpost<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/ElasticEmail.com\" target=\"_blank\" rel=\"noopener\">ElasticEmail<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/Mailgun.com\" target=\"_blank\" rel=\"noopener\">Mailgun<\/a><\/li>\n\n\n\n<li>\u2026 multe altele<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este un furnizor de servicii de e-mail?<\/h2>\n\n\n\n<p>Un furnizor de servicii de e-mail este o companie care ofer\u0103 o platform\u0103 pentru trimiterea \u0219i gestionarea e-mailurilor. Ofer\u0103 companiilor \u0219i persoanelor fizice instrumentele \u0219i infrastructura necesare pentru a trimite, primi \u0219i gestiona e-mailurile \u00een mod eficient \u0219i eficient.<\/p>\n\n\n\n<p>Un serviciu de livrare de e-mail este un tip de serviciu oferit de un furnizor de servicii de e-mail care v\u0103 ajut\u0103 s\u0103 v\u0103 asigura\u021bi c\u0103 e-mailurile dvs. sunt livrate \u00een c\u0103su\u021bele de e-mail ale publicului \u021bint\u0103. <\/p>\n\n\n\n<p>Serviciul folose\u0219te tehnologii \u0219i algoritmi avansati pentru a \u00eembun\u0103t\u0103\u021bi capacitatea de livrare a e-mailurilor \u0219i pentru a evita problemele comune, cum ar fi filtrarea spam-ului \u0219i blocarea e-mailurilor. <\/p>\n\n\n\n<p>Un serviciu de livrare prin e-mail ofer\u0103, de asemenea, rapoarte \u0219i analize pentru a v\u0103 ajuta s\u0103 urm\u0103ri\u021bi \u0219i s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi performan\u021ba e-mailului \u00een timp. Cu un serviciu de livrare prin e-mail, companiile \u0219i persoanele fizice pot avea mai mult control asupra campaniilor lor de e-mail \u0219i pot \u00eembun\u0103t\u0103\u021bi eficacitatea eforturilor lor de marketing prin e-mail.<\/p>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-7eccab5d\">\n<div class=\"gb-grid-column gb-grid-column-860c44d5\"><div class=\"gb-container gb-container-860c44d5\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">E\u0219ti interesat de Email Marketing?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">S\u0103 vedem ce putem face pentru afacerea ta.<\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a6e2f79d\"><div class=\"gb-container gb-container-a6e2f79d\"><div class=\"gb-inside-container\">\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<span class=\"gb-button gb-button-16e8d80b gb-button-text vt-register\">Contacta\u0163i-ne<\/span>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">6 motive pentru a testa A\/B mai mul\u021bi furnizori de e-mail<\/h2>\n\n\n\n<p>Nu exist\u0103 un r\u0103spuns corect pentru toat\u0103 lumea la \u00eentrebarea: <strong>care este cel mai bun furnizor de e-mail?<\/strong><\/p>\n\n\n\n<p>Iat\u0103 primele 5 motive pentru care ar trebui s\u0103 testa\u021bi marketingul prin e-mail prin mai multe ESP \u0219i s\u0103 vede\u021bi care dintre ele are cele mai mari rezultate.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Livrabilitate: \n<ul class=\"wp-block-list\">\n<li>Testa\u021bi pentru a determina care furnizor de servicii ofer\u0103 cele mai bune rate de livrare \u00een c\u0103su\u021ba de e-mail a publicului \u021bint\u0103.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Rate de deschidere \u0219i de clic: \n<ul class=\"wp-block-list\">\n<li>Testa\u021bi pentru a g\u0103si furnizorul care v\u0103 ofer\u0103 cele mai mari rate de deschidere \u0219i de clic.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Filtrarea spamului: \n<ul class=\"wp-block-list\">\n<li>Diferi\u021bi furnizori de e-mail au sisteme diferite de filtrare a spam-ului, a\u0219a c\u0103 testarea v\u0103 poate ajuta s\u0103 determina\u021bi care dintre ele ofer\u0103 cea mai bun\u0103 protec\u021bie \u00eempotriva spamului.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Furnizor existent:\n<ul class=\"wp-block-list\">\n<li>Dac\u0103 utiliza\u021bi deja un furnizor existent, este foarte simplu s\u0103 utiliza\u021bi API-ul acestuia pentru a testa un alt furnizor nou.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u00cenc\u0103lzirea IP \u0219i gestionarea listei negre:\n<ul class=\"wp-block-list\">\n<li>Fiecare ESP mare are propriile conexiuni cu cei mai mari furnizori de e-mail (Gmail, Microsoft, Yahoo), prin urmare nu to\u021bi se comport\u0103 la fel.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Pre\u021buri\n<ul class=\"wp-block-list\">\n<li>De\u0219i acest lucru este de fapt important, ve\u021bi vedea c\u0103 cre\u0219terea listei de e-mail cre\u0219te \u0219i costurile cu Email Marketing. Prin urmare, trebuie s\u0103 calcula\u021bi rentabilitatea investi\u021biei \u0219i s\u0103 vede\u021bi care dintre ele s-ar potrivi financiar.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">De ce s\u0103 alege\u021bi Vibetrace \u0219i s\u0103 folosi\u021bi orice furnizor de e-mail?<\/h2>\n\n\n\n<p>Solu\u021bia noastr\u0103 de automatizare de marketing v\u0103 permite s\u0103 v\u0103 integra\u021bi automat cu oricare dintre acestea \u0219i chiar mai mult, pute\u021bi testa care dintre ele v\u0103 ofer\u0103 cele mai bune rezultate.<\/p>\n\n\n\n<p>Practic, Vibetrace ofer\u0103 mult mai mult dec\u00e2t un serviciu de email marketing, permi\u021b\u00e2ndu-v\u0103 s\u0103 alege\u021bi cel mai bun furnizor de e-mail. \u00cen mod implicit, folosim serviciile Sparkpost, care trimite aproximativ 20% de e-mailuri legitime la nivel mondial.<\/p>\n\n\n\n<p>Iat\u0103 integr\u0103rile noastre implicite:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/vibetrace.com\/blog\/wp-content\/uploads\/2018\/01\/img_5a533a88426d6.png\" alt=\"\" class=\"wp-image-11500\"\/><\/figure>\n\n\n\n<p id=\"EPRQNfp\"><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Care este cel mai bun furnizor de e-mail de acolo?<\/h3>\n\n\n\n<p>Nu avem un r\u0103spuns la aceasta, deoarece am v\u0103zut rezultate diferite \u00een func\u021bie de num\u0103rul de e-mailuri trimise, de industrie \u0219i de alte c\u00e2teva detalii.<\/p>\n\n\n\n<p>\u0218i a\u0219a cum am men\u021bionat deja, nu exist\u0103 un r\u0103spuns corect la aceast\u0103 \u00eentrebare pentru toat\u0103 lumea. Trebuie s\u0103 testa\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Avantajele de a avea acces pentru a trimite prin mai mul\u021bi furnizori de e-mail:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>efectuarea unui test A\/B pentru a vedea care dintre ele are o livrabilitate mai bun\u0103 (mai multe deschideri, clicuri \u0219i mai multe v\u00e2nz\u0103ri)<\/li>\n\n\n\n<li>c\u00e2nd ajungi pe lista neagr\u0103 (se \u00eent\u00e2mpl\u0103 uneori), schimbi doar furnizorul cu 1 clic<\/li>\n\n\n\n<li>dac\u0103 pre\u021burile cresc, din nou, pute\u021bi schimba pur \u0219i simplu \u00een c\u00e2teva secunde.<\/li>\n<\/ul>\n\n\n\n<p>Simplu de configurat, la fel ca orice alt test A\/B pe care \u00eel oferim pentru toate campaniile noastre. Crea\u021bi cel pu\u021bin 2 variante de con\u021binut \u0219i pute\u021bi selecta furnizorul de e-mail dorit pentru fiecare dintre ele.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/vibetrace.com\/blog\/wp-content\/uploads\/2018\/01\/img_5a533afbf0431.png\" alt=\"\" class=\"wp-image-11504\"\/><\/figure>\n\n\n\n<p id=\"DMNoXmW\"><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/vibetrace.com\/blog\/wp-content\/uploads\/2018\/01\/img_5a533ad0b7ad0.png\" alt=\"\" class=\"wp-image-11503\"\/><\/figure>\n\n\n\n<p id=\"YzkGwfE\">Platforma Vibetrace Marketing Automation ofer\u0103<a href=\"https:\/\/vibetrace.com\/ro\/marketing-automatizare-integrari\/\" data-type=\"page\" data-id=\"622\"> integr\u0103ri cu mai mul\u021bi furnizori de servicii de e-mail<\/a>. V\u0103 recomand\u0103m s\u0103 utiliza\u021bi o solu\u021bie ca noi \u00een care nu sunte\u021bi for\u021bat s\u0103 utiliza\u021bi un anumit ESP \u0219i v\u0103 permite s\u0103 testa\u021bi sau s\u0103 comuta\u021bi cu u\u0219urin\u021b\u0103 f\u0103r\u0103 a pierde sau sc\u0103dea ratele de livrare.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ce folose\u0219ti pentru a trimite e-mailuri? Este propriul t\u0103u server sau pl\u0103te\u0219ti... <a title=\"Cum s\u0103 testa\u021bi mai mul\u021bi furnizori de e-mail\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/test-furnizori-multi-e-mail-functie-unica\/\" aria-label=\"Cite\u0219te mai multe despre How to test multiple email providers\"> <\/a><\/p>","protected":false},"author":9,"featured_media":18179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[88,92,86],"class_list":["post-11498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-marketing-strategy","tag-email-service-providers","tag-level3","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/11498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=11498"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/11498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/18179"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=11498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=11498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=11498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}