{"id":11348,"date":"2017-08-14T12:10:22","date_gmt":"2017-08-14T12:10:22","guid":{"rendered":"http:\/\/vibetrace.com\/?p=11348"},"modified":"2023-03-02T09:37:20","modified_gmt":"2023-03-02T09:37:20","slug":"personalization-important-marketing","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/personalizare-important-marketing\/","title":{"rendered":"De ce este important\u0103 personalizarea pentru marketing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><span class=\"s1\">\u00cen lumea internetului \u00een schimbare rapid\u0103, marketerii trebuie s\u0103 o fac\u0103 \u00een mod constant<a href=\"https:\/\/www.forbes.com\/sites\/adobe\/2014\/04\/29\/why-marketers-need-to-reinvent-themselves\/%23477b686ded77\" target=\"_blank\" rel=\"noopener\"> <span class=\"s2\">se reinventeaz\u0103<\/span><\/a> pentru a executa campanii mai eficiente. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Majoritatea marketerilor sunt unanimi c\u0103 personalizarea este cheia succesului. Trebuie s\u0103 infuzi creativitatea \u00een eforturile tale de personalizare pentru a g\u0103si succesul pe termen lung.<\/span><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_6368a6-e7 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_6368a6-e7 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_6368a6-e7 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_6368a6-e7 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p><span class=\"s1\">Cu to\u021bii primim o cantitate bun\u0103 de spam prin e-mail \u00een fiecare zi. \u00cen plus, vedem reclame banner enervante pe aproape fiecare site web pe care \u00eel vizit\u0103m. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Publicul de ast\u0103zi este bombardat \u00een mod constant de companiile care \u00eencearc\u0103 s\u0103-\u0219i v\u00e2nd\u0103 produsele. Acest lucru duce la suprasaturare, iar consumatorii se pot s\u0103tura \u0219i ignora toate reclamele.<\/span><\/p>\n\n\n\n<p><span class=\"s1\">Prin urmare, speciali\u0219tii \u00een marketing trebuie s\u0103 ofere o experien\u021b\u0103 online diferit\u0103, satisf\u0103c\u00e2nd interesele \u0219i pasiunile publicului \u021bint\u0103. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Trebuie s\u0103 face\u021bi consumatorul s\u0103 se simt\u0103 conectat cu marca \u0219i produsul dvs. Acest lucru poate crea \u00een ei un sentiment individual, dar comunitar. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Deci, cum v\u0103 personaliza\u021bi eforturile de marketing? Acest articol ofer\u0103 sfaturi eficiente pentru a v\u0103 ajuta.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"s1\"><b>Furniza\u021bi con\u021binut relevant<\/b><\/span><\/h2>\n\n\n\n<p><span class=\"s1\">Pentru a \u00eencepe, trebuie s\u0103 defini\u021bi corect personalizarea. Nu v\u0103 opri\u021bi doar s\u0103 v\u0103 adresa\u021bi cititorului dup\u0103 prenumele lor \u00een e-mailul pe care \u00eel trimite\u021bi. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Personalizarea eficient\u0103 are loc atunci c\u00e2nd pute\u021bi face un con\u021binut mai util pentru un anumit client sau prospect. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Pute\u021bi face acest lucru cre\u00e2nd colec\u021bii de con\u021binut specifice clien\u021bilor poten\u021biali, pagini cu subiecte \u0219i fluxuri de \u0219tiri. Consumatorii nu se vor l\u0103sa p\u0103c\u0103li\u021bi c\u00e2nd le adresezi prin e-mail prin prenumele t\u0103u, deoarece \u0219tiu c\u0103 nu ai introdus mesajul personal. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Prin urmare, personalizarea nu \u00eenseamn\u0103 folosirea unui software de automatizare elegant, ci \u00eenseamn\u0103 oferirea de con\u021binut relevant.<\/span><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"s1\"><b>Face\u021bi clientul s\u0103 se simt\u0103 special<\/b><\/span><\/h2>\n\n\n\n<p><span class=\"s1\">\u00cen lumea high-tech de ast\u0103zi, high-touch lipse\u0219te \u00een majoritatea angajamentelor clien\u021bilor. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Consumatorii sunt \u00eent\u00e2mpina\u021bi de un agent telefonic impersonal atunci c\u00e2nd sun\u0103 pentru asisten\u021b\u0103. Acestea sunt doar un num\u0103r de cont sau un nume de utilizator \u0219i o parol\u0103 pentru majoritatea companiilor. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Prin urmare, personaliza\u021bi-v\u0103 eforturile de marketing \u0219i de asisten\u021b\u0103 pentru clien\u021bi pentru a face clien\u021bii s\u0103 se simt\u0103 speciali. Nu-i trata\u021bi doar ca pe unul dintre mul\u021bimi, ci recunoa\u0219te-i nevoile \u0219i dorin\u021bele unice. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Consumatorii sunt dezactiva\u021bi de marketingul \u00een mas\u0103, deoarece sunt bombarda\u021bi \u00een mod constant de reclame peste tot. Pentru a ie\u0219i \u00een eviden\u021b\u0103, personalizeaz\u0103-\u021bi mesajele pentru a ar\u0103ta mai credibile \u0219i a le atrage aten\u021bia.<\/span><\/p>\n\n\n\n<p><span class=\"s1\">De exemplu, companiile pot angaja exper\u021bi \u00een re\u021belele sociale care se pot conecta cu publicul lor pe re\u021belele sociale. Acest tip de implicare personal\u0103 poate face marca dvs. s\u0103 par\u0103 mai autentic\u0103. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">R\u0103spunde\u021bi la cerin\u021bele individuale ale fiec\u0103rui client pentru a-i face s\u0103 \u00een\u021beleag\u0103 c\u0103 vocea lor este auzit\u0103 \u0219i \u00eengrijit\u0103.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"s1\"><b>Utiliza\u021bi design responsiv<\/b><\/span><\/h2>\n\n\n\n<p><span class=\"s1\">Folosi\u021bi cele mai bune solu\u021bii de tehnologie \u0219i software pentru a v\u0103 personaliza marketingul. Cu ajutorul lor, pute\u021bi crea con\u021binut dinamic \u0219i relevant pentru fiecare consumator. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Acum, nu trebuie s\u0103 petrece\u021bi timp pe campanii individuale. \u00cen schimb, pute\u021bi crea o singur\u0103 pagin\u0103 de destina\u021bie, e-mail \u0219i campanie care s\u0103 apar\u0103 diferit \u00een func\u021bie de prospectul sau clientul care le prime\u0219te.<\/span><\/p>\n\n\n\n<p><span class=\"s1\">Personalizarea marketingului nu este doar despre mesaje. De asemenea, pute\u021bi utiliza designul responsive pentru a face experien\u021ba dvs. de navigare pe site-ul dvs. mai personal\u0103. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">De exemplu, ve\u021bi r\u0103m\u00e2ne \u00een urm\u0103 dac\u0103 site-ul dvs. web nu este optimizat pentru dispozitive mobile. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Folosi\u021bi \u0219abloane adaptabile pentru dispozitive mobile \u0219i ad\u0103uga\u021bi func\u021bii adaptate pentru dispozitive mobile, cum ar fi clic pentru apelare \u0219i glisare pentru a v\u0103 cre\u0219te conversiile.<\/span><\/p>\n\n\n\n<p><span class=\"s1\">Pe scurt, personalizarea \u00eenseamn\u0103 comoditate. Personaliza\u021bi-v\u0103 e-mailul \u0219i pagina pentru consumator, pentru a-i face s\u0103 simt\u0103 c\u0103 compania dvs. face efortul de a-l cunoa\u0219te personal.<\/span><\/p>\n\n\n\n<p><span class=\"s1\"> Ast\u0103zi, nici m\u0103car nu trebuie s\u0103 angaja\u021bi un dezvoltator web pentru a v\u0103 proiecta paginile de destina\u021bie, paginile web, post\u0103rile de blog \u0219i e-mailurile. Pur \u0219i simplu abona\u021bi-v\u0103 la o solu\u021bie software de marketing de calitate, cum ar fi HubSpot, pentru a ob\u021bine aceste beneficii. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Pia\u021ba abund\u0103 cu alte op\u021biuni la fel de excelente, astfel \u00eenc\u00e2t s\u0103 pute\u021bi c\u0103uta \u0219i un bun <a href=\"https:\/\/vibetrace.com\/ro\/marketing-automatizare-alternative\/\"><span class=\"s2\"><b>Alternativ\u0103 HubSpot<\/b><\/span><\/a>.<\/span><\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"s1\"><b>Personalizarea aduce rezultate mai bune<\/b><\/span><\/h2>\n\n\n\n<p><span class=\"s1\">Personaliza\u021bi-v\u0103 e-mailurile pentru a v\u0103 cre\u0219te semnificativ ratele de deschidere \u0219i ratele de clic. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Internetul influen\u021beaz\u0103 comportamentul consumatorilor \u0219i tendin\u021bele de cump\u0103rare, iar marketingul personalizat este cheia pentru cre\u0219terea v\u00e2nz\u0103rilor magazinului dvs. online.<a href=\"http:\/\/www.business2community.com\/marketing\/10-surprising-stats-personalization-01791432%23IUc7xmaR9byWf3oH.97\" target=\"_blank\" rel=\"noopener\"> <\/a><\/span><\/p>\n\n\n\n<p><span class=\"s1\"><a href=\"http:\/\/www.business2community.com\/marketing\/10-surprising-stats-personalization-01791432%23IUc7xmaR9byWf3oH.97\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Statistici de personalizare<\/span><\/a> ar\u0103ta\u021bi c\u0103 75% de clien\u021bi prefer\u0103 s\u0103 cumpere de la un v\u00e2nz\u0103tor care le cunoa\u0219te numele \u0219i istoricul achizi\u021biilor \u0219i recomand\u0103 produse pe baza achizi\u021biilor lor anterioare. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Toate aceste constat\u0103ri indic\u0103 faptul c\u0103, f\u0103r\u0103 \u00eendoial\u0103, personalizarea este cheia pentru a c\u00e2\u0219tiga clien\u021bi fideli \u0219i a cre\u0219te veniturile.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"s1\"><b>Tendin\u021be futuriste<\/b><\/span><\/h2>\n\n\n\n<p><span class=\"s1\">Business intelligence \u0219i tehnologia de personalizare revolu\u021bioneaz\u0103 marketingul. Acum, pute\u021bi folosi atingeri offline pentru a face personalizarea mai relevant\u0103 \u0219i mai eficient\u0103. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Speciali\u0219tii \u00een marketing folosesc analiza predictiv\u0103, precum \u0219i semnalele de cump\u0103rare la nivel de cont pentru a-\u0219i informa agen\u021bii de v\u00e2nz\u0103ri c\u0103 un prospect are nevoie de un produs chiar \u00eenainte ca persoana \u00eensu\u0219i s\u0103-\u0219i dea seama. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Pentru a c\u00e2\u0219tiga o cot\u0103 de pia\u021b\u0103 mai mare, compania dvs. trebuie s\u0103 utilizeze cu succes aceste tehnologii \u0219i solu\u021bii software, precum \u0219i semnale pertinente de cump\u0103rare.<\/span><\/p>\n\n\n\n<p><span class=\"s1\">Viitorul marketingului va deveni mai personal. \u00cen cur\u00e2nd, consumatorii nici nu ar trebui s\u0103-\u0219i caute produsele preferate, deoarece agen\u021bii de marketing le vor face aceste articole accesibile \u00een prealabil.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"s1\"><b>Concluzie<\/b><\/span><\/h2>\n\n\n\n<p><span class=\"s1\">Dup\u0103 cum arat\u0103 \u00een mod clar articolul nostru, clien\u021bii solicit\u0103 din ce \u00een ce mai mult servicii personalizate \u0219i personalizate at\u00e2t \u00een lumea fizic\u0103, c\u00e2t \u0219i \u00een cea digital\u0103. <\/span><\/p>\n\n\n\n<p><span class=\"s1\">Citeste expert <span class=\"s2\"><b>recenzii software saas<\/b><\/span> online pentru a afla despre cele mai recente func\u021bii pe care le ofer\u0103 cele mai bune platforme de marketing. Apoi, utiliza\u021bi \u00een mod inteligent aceste tehnologii \u0219i solu\u021bii software pentru a oferi atingerea personal\u0103 la care dore\u0219te fiecare consumator.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00cen lumea internetului \u00een schimbare rapid\u0103, marketerii trebuie s\u0103 se reinventeze \u00een mod constant pentru a executa mai eficient... <a title=\"De ce este important\u0103 personalizarea pentru marketing\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/personalizare-important-marketing\/\" aria-label=\"Cite\u0219te mai multe despre De ce personalizarea este important\u0103 pentru marketing\"> <\/a><\/p>","protected":false},"author":9,"featured_media":19666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-11348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/11348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=11348"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/11348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/19666"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=11348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=11348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=11348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}