{"id":11298,"date":"2017-05-25T17:37:00","date_gmt":"2017-05-25T17:37:00","guid":{"rendered":"http:\/\/vibetrace.com\/?p=11298"},"modified":"2023-03-02T09:29:58","modified_gmt":"2023-03-02T09:29:58","slug":"email-marketing-automation-statistics","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/statistici-de-automatizare-a-marketingului-prin-e-mail\/","title":{"rendered":"Statistici de automatizare a marketingului prin e-mail [2017]"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h3 class=\"wp-block-heading\">Statistici de automatizare a marketingului prin e-mail reunite<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Tehnologia de marketing prin e-mail este utilizat\u0103 de 82% al companiilor B2B \u0219i B2C. \u2013&nbsp;<a href=\"http:\/\/ascend2.com\/home\/wp-content\/uploads\/Marketing-Technology-Strategy-Survey-Summary-Report-150813.pdf\" target=\"_blank\" rel=\"noopener\">Urca2<\/a><\/li>\n<\/ol>\n\n\n\n<p>1) E-mailurile tranzac\u021bionale au de 8 ori mai multe deschideri \u0219i clicuri dec\u00e2t orice alt tip de e-mail \u0219i pot genera de 6 ori mai multe venituri. \u2013 <a href=\"http:\/\/www.experian.com\/assets\/marketing-services\/reports\/transactional-email-report.pdf\" target=\"_blank\" rel=\"noopener\">Experian<\/a><\/p>\n\n\n\n<p>2) Veniturile pentru sistemele de automatizare a marketingului B2B au crescut cu 60% la $1,2 milioane \u00een 2014, comparativ cu o cre\u0219tere de 50% \u00een 2013. \u2013&nbsp;<a href=\"http:\/\/venturebeat.com\/2014\/07\/31\/study-marketing-automation-lacks-experienced-users-demands-more-resources\/\" target=\"_blank\" rel=\"noopener\">VentureBeat<\/a><\/p>\n\n\n\n<p>4) 95% de companii care folosesc automatizarea marketingului profit\u0103 de marketingul prin e-mail. \u2013&nbsp;<a href=\"http:\/\/www.regalix.com\/by_regalix\/research\/reports\/state-of-b2b-marketing-automation-2015\/\" target=\"_blank\" rel=\"noopener\">Regalix<\/a><\/p>\n\n\n\n<p>5) 56% dintre companii utilizeaz\u0103 \u00een prezent un furnizor de e-mail marketing \u0219i au \u0219anse mai mari de 75% s\u0103 fie cump\u0103r\u0103tori de software de automatizare a marketingului \u00een urm\u0103torul an. \u2013<a href=\"http:\/\/insight.venturebeat.com\/\" target=\"_blank\" rel=\"noopener\">VentureBeat<\/a><\/p>\n\n\n\n<p>6) Au fost de aproape 11 ori mai multe organiza\u021bii B2B care au folosit<a href=\"http:\/\/www.emailvendorselection.com\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\"> automatizarea marketingului<\/a> \u00een 2014 dec\u00e2t \u00een 2011. \u2013&nbsp;<a href=\"https:\/\/www.siriusdecisions.com\/Blog\/2014\/Aug\/Marketing-Automation-Study.aspx\" target=\"_blank\" rel=\"noopener\">Decizii Sirius<\/a><\/p>\n\n\n\n<p>7) Speciali\u0219tii de marketing B2C care folosesc automatizarea au v\u0103zut rate de conversie la fel de mari ca 50%. \u2013&nbsp;<a href=\"http:\/\/blog.virtuallogistics.ca\/Portals\/36315\/docs\/eMarketer_Email_Marketing_Benchmarks_Key_Data_Trends_Metrics.pdf\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/p>\n\n\n\n<p>8) Mesajele de e-mail automatizate \u00een medie cu 70,5% rate de deschidere mai mari \u0219i cu 152% rate de clic mai mari dec\u00e2t mesajele de marketing \u201ebusiness as usual\u201d. \u2013&nbsp;<a href=\"http:\/\/www.emailinstitute.com\/premium\/q4-2012-north-american-email-trends-and-benchmarks\" target=\"_blank\" rel=\"noopener\">Institutul de e-mail Epsilon<\/a><\/p>\n\n\n\n<p>9) \u00cen 2014, 70% de companii utilizau \u00een prezent o platform\u0103 de automatizare a marketingului sau implementau una. \u2013&nbsp;<a href=\"http:\/\/www.aberdeen.com\/research\/9575\/RR-marketing-automation-platform.aspx\/content.aspx\" target=\"_blank\" rel=\"noopener\">Aberdeen<\/a><\/p>\n\n\n\n<p>10) Peste 75% din veniturile prin e-mail sunt generate de campaniile declan\u0219ate, mai degrab\u0103 dec\u00e2t de campaniile unice. Campaniile automate de e-mail reprezint\u0103 21% din veniturile de marketing prin e-mail. \u2013&nbsp;<a href=\"http:\/\/dma.org.uk\/uploads\/National%20Client%20Email%20Report%202013_53fdd7e6684de.pdf\" target=\"_blank\" rel=\"noopener\">DMA<\/a><\/p>\n\n\n\n<p>11) \u00cencep\u00e2nd cu 2013, 25% din Fortune 500 companii B2B adoptaser\u0103 automatizarea marketingului prin e-mail. \u2013&nbsp;<a href=\"https:\/\/www.clickz.com\/25-of-fortune-500-b2b-companies-have-adopted-marketing-automation\/41930\/\" target=\"_blank\" rel=\"noopener\">ClickZ<\/a><\/p>\n\n\n\n<p>12) Companiile care trimit e-mailuri automate au 133% mai multe \u0219anse s\u0103 trimit\u0103 mesaje relevante care corespund ciclului de achizi\u021bie al unui client. \u2013&nbsp;<a href=\"http:\/\/www.lenskold.com\/content\/LeadGenStudy_2013.html\" target=\"_blank\" rel=\"noopener\">Grupurile Lenskold \u0219i Pedowitz<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Statistici de automatizare a marketingului prin e-mail reunite 1) E-mailurile tranzac\u021bionale au de 8 ori mai multe deschideri \u0219i clicuri... <a title=\"Statistici de automatizare a marketingului prin e-mail [2017]\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/statistici-de-automatizare-a-marketingului-prin-e-mail\/\" aria-label=\"Cite\u0219te mai multe despre Email Marketing Automation Statistics [2017]\"> <\/a><\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-11298","post","type-post","status-publish","format-standard","hentry","category-statistics-trends","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/11298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=11298"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/11298\/revisions"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=11298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=11298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=11298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}