{"id":11281,"date":"2023-01-04T09:55:41","date_gmt":"2023-01-04T09:55:41","guid":{"rendered":"http:\/\/vibetrace.com\/?p=11281"},"modified":"2023-06-28T10:03:44","modified_gmt":"2023-06-28T10:03:44","slug":"must-follow-4-metrics-for-your-business-in-2023","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/trebuie-sa-urmeze-4-valori-pentru-afacerea-ta-in-2023\/","title":{"rendered":"Urmeaz\u0103 valorile 4-C pentru afacerea dvs. \u00een 2023"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>Datele sunt cea mai important\u0103 valoare pe care o pute\u021bi de\u021bine pentru afacerea dvs. Tu crezi la fel, nu?<\/p>\n\n\n\n<p>Adam Pearce <a href=\"https:\/\/www.linkedin.com\/posts\/shopifyexpertadampearce_conversionrateoptimization-cac-retention-activity-7016322667179868160-Q4lu\" target=\"_blank\" rel=\"noreferrer noopener\">a \u00eenceput un sondaj Linkedin<\/a> despre cea mai important\u0103 m\u0103sur\u0103 de comer\u021b electronic. (<a href=\"https:\/\/www.linkedin.com\/in\/shopifyexpertadampearce\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.linkedin.com\/in\/shopifyexpertadampearce\/\" rel=\"noreferrer noopener\">Urmareste-l<\/a>)<\/p>\n\n\n\n<p>Reveni\u021bi aici pentru a verifica rezultatele dup\u0103 10 ianuarie 2023. \u00cen acest moment, acestea sunt rezultatele.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-1-1024x602.png\" alt=\"\" class=\"wp-image-17231\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-1-1024x602.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-1-300x176.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-1-768x451.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-1.png 1028w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Deci, iat\u0103 cele 4 valori pe care trebuie s\u0103 le urm\u0103ri\u021bi \u0219i s\u0103 le urma\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>costul de achizi\u021bie a clien\u021bilor<\/li>\n\n\n\n<li>Rata de conversie<\/li>\n\n\n\n<li>valoarea clientului pe durata de via\u021b\u0103<\/li>\n\n\n\n<li>reten\u021bie client<\/li>\n<\/ul>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_401106-e3 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_401106-e3 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_401106-e3 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_401106-e3 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Pute\u021bi urm\u0103ri orice dori\u021bi, deci ave\u021bi r\u0103spunsul la toate? Sau datele sunt prea multe \u0219i gama de resurse la care ave\u021bi acces este at\u00e2t de mare \u00eenc\u00e2t nu \u0219ti\u021bi ce s\u0103 urm\u0103ri\u021bi?<\/p>\n\n\n\n<p>S\u0103 repet\u0103m: <strong>datele sunt cel mai important activ pe care \u00eel pute\u021bi de\u021bine pentru afacerea dvs.!<\/strong><\/p>\n\n\n\n<p><strong>Primul. Nu neglija niciodat\u0103 datele la care ai acces!<\/strong><\/p>\n\n\n\n<p>Fie nu \u0219tii de unde s\u0103 \u00eencepi cu colectarea datelor \u0219i ajungi s\u0103 ratezi, ceea ce numim paralizia datelor. <\/p>\n\n\n\n<p>Sau, petrece\u021bi at\u00e2t de mult timp analiz\u00e2nd mun\u021bii de date pe care dvs. \u0219i echipa dvs. le-a\u021bi capturat, \u00eenc\u00e2t ajunge\u021bi s\u0103 nu ave\u021bi informa\u021bii utile.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Deciziile dvs. de afaceri sau de marketing sunt bazate pe date?<\/strong><\/p>\n\n\n\n<p>A fi bazat pe date nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 fii grozav cu cifrele. Nu \u00eenseamn\u0103 s\u0103 \u0219tii ce se \u00eent\u00e2mpl\u0103 cu fiecare centimetru al afacerii tale \u00een fiecare moment. <\/p>\n\n\n\n<p>\u0218i nu \u00eenseamn\u0103 s\u0103 fii obsedat de \u00eemp\u0103r\u021birea ta iOS \u0219i Android \u0219i s\u0103 te subliniezi cu privire la modul \u00een care asta ar putea afecta luarea deciziilor la reprezentan\u021ba ta de ma\u0219ini (a\u0219 vrea s\u0103 nu fie o poveste adev\u0103rat\u0103).<\/p>\n\n\n\n<p><strong>Urm\u0103rirea datelor este unul dintre pilonii cheie<\/strong> a unei afaceri de succes. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-1024x683.png\" alt=\"\" class=\"wp-image-17217\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-1024x683.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-300x200.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-768x512.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-1536x1024.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image.png 1770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>F\u0103r\u0103 urm\u0103rire, pur \u0219i simplu nu vei \u0219ti ce func\u021bioneaz\u0103 \u0219i ce nu. \u00cen Growth, nimic nu poate asigura e\u0219ecul mai rapid dec\u00e2t at\u00e2t.<\/p>\n\n\n\n<p>\u00cen mijlocul tendin\u021bei de a \u201eurm\u0103ri totul\u201d, \u00eens\u0103, un lucru lipse\u0219te foarte mult: recunoa\u0219terea faptului c\u0103, dac\u0103 e\u0219ti cople\u0219it de prea multe date, s-ar putea la fel de bine s\u0103 nu ai niciunul.<\/p>\n\n\n\n<p>Deci, de unde \u00eencepe\u021bi cu eforturile ini\u021biale de analiz\u0103 a datelor?<\/p>\n\n\n\n<p>S\u0103 l\u0103s\u0103m un lucru din cale: nu v\u0103 spunem c\u0103 acesta este tot ceea ce ve\u021bi avea nevoie vreodat\u0103 s\u0103 urm\u0103ri\u021bi. Organiza\u021biile care aplic\u0103 luarea deciziilor bazate pe date \u00ee\u0219i dep\u0103\u0219esc concuren\u021bii. F\u0103r\u0103 dac\u0103, dar sau poate.<\/p>\n\n\n\n<p>Ceea ce spunem este c\u0103 acestea sunt o selec\u021bie a valorilor cheie pe care c\u0103ut\u0103m s\u0103 urm\u0103rim, s\u0103 analiz\u0103m \u0219i s\u0103 le \u00eembun\u0103t\u0103\u021bim, \u00eenainte de orice. <\/p>\n\n\n\n<p>Facem asta indiferent dac\u0103 ne uit\u0103m la valorile Vibetrace sau la afacerea unui client. Aceasta este gemul nostru, a\u0219a c\u0103 ajungem rapid mai mult \u00een profunzime dec\u00e2t aceasta. Cu toate acestea, dac\u0103 \u00een prezent nu ave\u021bi beneficiul unei echipe de cre\u0219tere, acesta este un loc bun pentru a \u00eencepe s\u0103 ob\u021bine\u021bi o perspectiv\u0103 real\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Costuri de achizi\u021bie a clien\u021bilor (CAC)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"300\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-acquisition-cost-formula.png\" alt=\"formula costului de achizi\u021bie a clien\u021bilor\" class=\"wp-image-17222\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-acquisition-cost-formula.png 801w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-acquisition-cost-formula-300x112.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-acquisition-cost-formula-768x288.png 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<p>Acest lucru nu este complicat: costurile de achizi\u021bie a clien\u021bilor (CAC) sunt ceea ce cost\u0103 achizi\u021bionarea unui client sau v\u00e2nzarea. Este prea u\u0219or s\u0103 cheltui\u021bi excesiv \u00een acest domeniu, ceea ce \u00eenseamn\u0103 c\u0103 aceasta este o m\u0103sur\u0103 vital\u0103 de urm\u0103rit. <\/p>\n\n\n\n<p>Dac\u0103 cheltui\u021bi prea mult aici, va trebui s\u0103 g\u0103si\u021bi o modalitate de a cre\u0219te marja, conversiile sau de a reduce costurile rapid.<\/p>\n\n\n\n<p>Urm\u0103re\u0219te acest lucru \u0219i urm\u0103re\u0219te varia\u021biile \u00eentre canale sau segmente. Dac\u0103 observa\u021bi c\u0103 un canal sau un grup efectueaz\u0103 conversia la un cost mai mic, adic\u0103 au un CAC mai mic, acesta este un semnal cheie pentru a \u00eencepe dezvoltarea unei persoane distincte de utilizator pentru acel segment. <\/p>\n\n\n\n<p>De acolo, pute\u021bi afla cum s\u0103 v\u0103 extinde\u021bi eforturile cu acel segment c\u00e2t mai mult posibil.<\/p>\n\n\n\n<p>Cel\u0103lalt motiv pentru a urm\u0103ri CAC (\u00een afar\u0103 de faptul c\u0103 CAC este extrem de distractiv de spus) este c\u0103 te men\u021bine concentrat pe re\u021binere. <\/p>\n\n\n\n<p>Dup\u0103 cum v\u0103 va spune oricine, este mai ieftin s\u0103 p\u0103stra\u021bi un client dec\u00e2t s\u0103 achizi\u021biona\u021bi unul nou. Dac\u0103 ave\u021bi un ochi pe CAC-ul dvs., v\u0103 va aminti acest lucru \u0219i v\u0103 va men\u021bine motivat s\u0103 oferi\u021bi servicii excelente acelor clien\u021bi existen\u021bi.<\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Ave\u021bi nevoie de ajutor cu veniturile din comer\u021bul electronic?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Baza noastr\u0103 de date pentru clien\u021bi stimuleaz\u0103 strategiile de re\u021binere a clien\u021bilor \u0219i segmentarea inteligent\u0103 pentru marketingul omnicanal.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Vezi detalii<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Rata de conversie<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula.png\" alt=\"formula ratei de conversie\" class=\"wp-image-17220\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula.png 800w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-300x113.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-768x288.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">formula ratei de conversie<\/figcaption><\/figure>\n\n\n\n<p><strong>Rata de conversie este pur \u0219i simplu o m\u0103sur\u0103 a c\u00e2t de conving\u0103toare sunt comunica\u021biile dvs<\/strong>. Fie c\u0103 este vorba despre pagina dvs. de destina\u021bie, un anun\u021b grafic sau marketing de con\u021binut, urm\u0103rirea ratei de conversie v\u0103 permite s\u0103 vede\u021bi cum reac\u021bioneaz\u0103 publicul la eforturile dvs.<\/p>\n\n\n\n<p>\u00cenainte s\u0103 \u00eencepe\u021bi s\u0103 v\u0103 gr\u0103bi\u021bi s\u0103 urm\u0103ri\u021bi schimb\u0103ri agresive, concentrate pe conversie: un avertisment. <\/p>\n\n\n\n<p>Dac\u0103 v\u0103 l\u0103sa\u021bi necontrolate ambi\u021biile ratei de conversie pentru prea mult timp, eforturile dvs. de optimizare vor transforma site-ul dvs. \u00een jocuri de noroc sau porno. Este important s\u0103 re\u021bine\u021bi c\u0103 trebuie s\u0103 r\u0103m\u00e2ne\u021bi \u00een contact cu ceea ce \u00eencerca\u021bi s\u0103 face\u021bi, \u00een loc s\u0103 optimiza\u021bi numai pentru conversii.<\/p>\n\n\n\n<p>Concentra\u021bi-v\u0103 pe crearea unei promisiuni conving\u0103toare, care s\u0103 fie \u00een conformitate cu produsul sau serviciul dvs. Dac\u0103 po\u021bi oferi valoare \u00een avans, f\u0103-o. <\/p>\n\n\n\n<p>Lucruri precum dovezile (m\u0103rturii, companii cu care lucra\u021bi etc.) sunt un exemplu puternic de ad\u0103ugare a unei pagini de destina\u021bie care poate avea un impact puternic asupra conversiilor f\u0103r\u0103 a ad\u0103uga promisiuni care nu sunt aliniate cu ceea ce livra\u021bi de fapt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Valoarea pe via\u021b\u0103 a clientului<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-lifetime-value-formula.png\" alt=\"formula valorii pe durata de via\u021b\u0103 a clientului\" class=\"wp-image-17223\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-lifetime-value-formula.png 800w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-lifetime-value-formula-300x113.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-lifetime-value-formula-768x288.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">formula valorii pe durata de via\u021b\u0103 a clientului<\/figcaption><\/figure>\n\n\n\n<p>M\u0103 \u00eentorc vorbind despre bani. C\u00e2t valoreaz\u0103 un client pentru afacerea ta? \u00ce\u021bi aduc $10 sau $50.000 pe toat\u0103 durata de via\u021b\u0103 ca client?<\/p>\n\n\n\n<p>De ce este acest lucru important? Dac\u0103 un client este o min\u0103 de aur \u0219i ai aflat c\u0103 poate cheltui 30k, nu vei pl\u0103ti $100 pentru a-l aduce ini\u021bial?<\/p>\n\n\n\n<p>Evident, dac\u0103 o afacere \u0219tie c\u0103 un client are o valoare ridicat\u0103 pe via\u021b\u0103, poate fi mai dispus\u0103 s\u0103 investeasc\u0103 \u00een marketing \u0219i alte eforturi pentru a-\u0219i p\u0103stra acel client \u0219i a-i face s\u0103 revin\u0103. <\/p>\n\n\n\n<p>Pe de alt\u0103 parte, dac\u0103 un client are o valoare de via\u021b\u0103 sc\u0103zut\u0103, afacerea poate decide s\u0103 \u00ee\u0219i concentreze eforturile pe atragerea de noi clien\u021bi cu valori mai mari pe durata de via\u021b\u0103. Nu vrei s\u0103 pl\u0103te\u0219ti 50 de dolari pentru a ob\u021bine un client care probabil \u00ee\u021bi aduce doar $60, nu? Nu are sens.<\/p>\n\n\n\n<p>Deci, aceast\u0103 m\u0103sur\u0103toare este \u00eentr-adev\u0103r legat\u0103 de altele \u0219i v\u0103 ajut\u0103 s\u0103 lua\u021bi decizii cu privire la costurile de marketing \u0219i publicitate.<\/p>\n\n\n<div class=\"gb-container gb-container-8050212d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-16fe9f8e gb-headline-text\">Sunte\u021bi o agen\u021bie digital\u0103?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-625138d5 gb-headline-text\">Vezi noastre <a href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\" data-type=\"page\" data-id=\"14036\">platform\u0103 de marketing cu etichet\u0103 alb\u0103<\/a> pentru agen\u021bii sau arunca\u021bi o privire pe nostru <a href=\"https:\/\/vibetrace.com\/ro\/program-partener\/\" data-type=\"page\" data-id=\"17910\">program de parteneriat<\/a><\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-e97c8709\">\n\n<a class=\"gb-button gb-button-b2288224 gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Reten\u021bie client<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-retention-formula.png\" alt=\"formula ratei de reten\u021bie a clien\u021bilor\" class=\"wp-image-17221\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-retention-formula.png 800w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-retention-formula-300x113.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/customer-retention-formula-768x288.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">formula ratei de reten\u021bie a clien\u021bilor<\/figcaption><\/figure>\n\n\n\n<p>Cump\u0103ra\u021bi o dat\u0103, cump\u0103ra\u021bi de dou\u0103 ori, cump\u0103ra\u021bi de sute de ori! De ce crezi c\u0103 exist\u0103 Amazon Prime? este pentru c\u0103 vor s\u0103 v\u0103 ofere transport gratuit la fel? <\/p>\n\n\n\n<p>Nu... ei vor s\u0103 te \u00eentorci. C\u00e2t de des posibil.<\/p>\n\n\n\n<p>Acesta este procentul de clien\u021bi care continu\u0103 s\u0103 fac\u0103 achizi\u021bii de la o companie \u00eentr-o anumit\u0103 perioad\u0103 de timp. <\/p>\n\n\n\n<p>De exemplu, dac\u0103 o afacere avea 100 de clien\u021bi la \u00eenceputul anului \u0219i 80 dintre ace\u0219tia au f\u0103cut o achizi\u021bie \u00een anul urm\u0103tor, rata de re\u021binere a clien\u021bilor ar fi 80%.<\/p>\n\n\n\n<p><strong>Concentra\u021bi-v\u0103 pe p\u0103strarea clien\u021bilor<\/strong> \u00een loc s\u0103 pl\u0103teasc\u0103 tot timpul pentru a dob\u00e2ndi altele noi. Evident, face\u021bi acest lucru atunci c\u00e2nd sunte\u021bi deja pe pia\u021b\u0103, nu doar la \u00eenceput. A convinge un client s\u0103 cumpere din nou este mult mai ieftin (\u0219i uneori mai u\u0219or) dec\u00e2t s\u0103 alerge dup\u0103 altele noi.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Iat\u0103-l. De\u0219i este departe de a fi un articol cuprinz\u0103tor despre urm\u0103rirea datelor \u0219i luarea deciziilor bazate pe date, sper\u0103m c\u0103 acesta ofer\u0103 un punct de plecare. <\/p>\n\n\n\n<p>Sau, c\u0103 acest ghid v\u0103 ajut\u0103 s\u0103 vede\u021bi la ce ar trebui s\u0103 v\u0103 uita\u021bi din muntele de date cu care v\u0103 confrunta\u021bi.<\/p>\n\n\n\n<p><strong>Takeaway:<\/strong> Exist\u0103 4 parametri principale pe care nu ar trebui s\u0103 le neglijezi niciodat\u0103, indiferent c\u00e2t de ocupat\u0103 este via\u021ba ta de afaceri (sau personal\u0103). <\/p>\n\n\n\n<p>Pune-\u021bi aceste 4 \u00eentreb\u0103ri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e2t cost\u0103 achizi\u021bionarea unui nou client? <\/li>\n\n\n\n<li>Ce % de vizitatori converti\u021bi \u00een clien\u021bi? <\/li>\n\n\n\n<li>C\u00e2\u021bi bani aduce un client pe parcursul \u00eentregii vie\u021bi?<\/li>\n\n\n\n<li>C\u00e2\u021bi clien\u021bi sau eu pierd \u00een fiecare lun\u0103?<\/li>\n<\/ul>\n\n\n\n<p>Asigura\u021bi-v\u0103 c\u0103 v\u0103 abona\u021bi la buletinul nostru informativ pentru a primi subiecte mai detaliate legate de date \u00een viitor. Ne-ar pl\u0103cea s\u0103 gem.<\/p>","protected":false},"excerpt":{"rendered":"<p>Datele sunt cea mai important\u0103 valoare pe care o pute\u021bi de\u021bine pentru afacerea dvs. Crezi c\u0103\u2026 <a title=\"Urmeaz\u0103 valorile 4-C pentru afacerea dvs. \u00een 2023\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/trebuie-sa-urmeze-4-valori-pentru-afacerea-ta-in-2023\/\" aria-label=\"Cite\u0219te mai multe despre 4-C Metrics for your business in 2023 to follow\"> <\/a><\/p>","protected":false},"author":9,"featured_media":17211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[60,62,100,72,89,102],"class_list":["post-11281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-conversion-rate","tag-customer-acquisition-cost","tag-customer-lifetime-value","tag-customer-retention","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/11281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=11281"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/11281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/17211"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=11281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=11281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=11281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}