{"id":11003,"date":"2016-11-14T11:07:26","date_gmt":"2016-11-14T11:07:26","guid":{"rendered":"http:\/\/vibetrace.com\/?p=11003"},"modified":"2023-03-01T08:41:57","modified_gmt":"2023-03-01T08:41:57","slug":"tips-for-better-subject-lines","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/sfaturi-pentru-linii-subiecte-mai-bune\/","title":{"rendered":"Sfaturi pentru linii de subiect mai bune"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>De obicei, utilizatorii decid dac\u0103 deschid sau nu un e-mail \u00een aproximativ 3-4 secunde, de aceea trebuie s\u0103 \u00eencerci s\u0103 le atrage\u021bi aten\u021bia cu subiectul.<\/p>\n\n\n\n<p>Acest lucru este valabil pentru e-mailurile deschise at\u00e2t pe mobil, c\u00e2t \u0219i pe desktop. A\u0219adar, iat\u0103 cele 4 sfaturi ale noastre despre cum s\u0103 scrie\u021bi mai bune linii de subiect.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_51d190-ec .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_51d190-ec .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_51d190-ec .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_51d190-ec .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h3 class=\"wp-block-heading\">Mai scurt este mai bine<\/h3>\n\n\n\n<p>Ca regul\u0103 general\u0103, r\u0103m\u00e2ne\u021bi la 50 de caractere sau mai pu\u021bin.<\/p>\n\n\n\n<p>Deoarece majoritatea oamenilor \u00ee\u0219i scaneaz\u0103 c\u0103su\u021ba de e-mail, u\u0219ureaz\u0103-le atunci c\u00e2nd \u00ee\u0219i dau seama dac\u0103 s\u0103 deschid\u0103 e-mailul. <\/p>\n\n\n\n<p>Dac\u0103 trebuie neap\u0103rat s\u0103 ave\u021bi un subiect mai lung, asigura\u021bi-v\u0103 c\u0103 primele 50 de caractere sunt partea cea mai suculent\u0103.<br><\/p>\n\n\n\n<p>Afacerile folosesc urgen\u021ba (adic\u0103 au mai r\u0103mas 24 de ore!) pentru c\u0103 func\u021bioneaz\u0103, dar, ca orice strategie de marketing folosit\u0103 prea des, \u00ee\u0219i pierde eficacitatea dac\u0103 o exagera\u021bi. Folose\u0219te urgen\u021ba atunci c\u00e2nd are sens, dar nu ajunge s\u0103 depinzi de ea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lua\u021bi \u00een considerare Afi\u0219area mobil\u0103<\/h3>\n\n\n\n<p>Mobile reprezint\u0103 mai mult de 50% de e-mail deschis. Cei mai mari clien\u021bi de e-mail sunt reprezenta\u021bi de Apple IOS. Click aici pentru <a href=\"https:\/\/vibetrace.com\/ro\/statistici-utilizare-clienti-e-mail-2023\/\" data-type=\"post\" data-id=\"17536\">statisticile clien\u021bilor de e-mail.<\/a><\/p>\n\n\n\n<p>Lua\u021bi \u00een considerare s\u0103 v\u0103 proiecta\u021bi e-mailul pentru a se \u00eencadra \u00een l\u0103\u021bimea ecranului smartphone-urilor moderne, care variaz\u0103 de obicei \u00eentre doi \u0219i \u0219ase inci l\u0103\u021bime (500 p\u00e2n\u0103 la 650 de pixeli).<\/p>\n\n\n\n<p>Prin proiectarea e-mailului dvs. \u00eentr-un format vertical, pute\u021bi comunica \u00een mod eficient informa\u021bii importante utilizatorilor de telefonie mobil\u0103, f\u0103r\u0103 a le solicita s\u0103 deruleze pe orizontal\u0103 con\u021binutul. Simplifica\u021bi experien\u021ba utilizatorului, permi\u021b\u00e2nd abona\u021bilor s\u0103 deruleze cu u\u0219urin\u021b\u0103 \u00een sus sau \u00een jos prin e-mailul dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Folose\u0219te numere<\/h3>\n\n\n\n<p>Includerea numerelor \u00een e-mailul dvs. poate spori credibilitatea acestuia \u0219i poate intriga interesul abona\u021bilor dvs., cresc\u00e2nd probabilitatea ca ace\u0219tia s\u0103 se deschid\u0103 \u0219i s\u0103 interac\u021bioneze cu con\u021binutul dvs.<\/p>\n\n\n\n<p>Pentru a \u00eencorpora cifrele \u00een mod eficient, lua\u021bi \u00een considerare includerea statisticilor din cifre care economisesc timp, sondaje, procente de reduceri sau num\u0103rul de sfaturi pe care le ave\u021bi pentru ele. <\/p>\n\n\n\n<p>Folosind numerele \u00een acest fel, pute\u021bi capta aten\u021bia abonatului \u0219i \u00eel pute\u021bi \u00eencuraja s\u0103 exploreze informa\u021biile valoroase sau promo\u021biile pe care le oferi\u021bi, cresc\u00e2nd \u00een cele din urm\u0103 ratele de deschidere a e-mailurilor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Evita\u021bi s\u0103 ar\u0103ta\u021bi ca spam<\/h3>\n\n\n\n<p>Verifica\u021bi \u00eentotdeauna rata de spam.<\/p>\n\n\n\n<p>Conform <a href=\"https:\/\/help.activecampaign.com\/hc\/en-us\/articles\/360000150570-How-to-reduce-a-high-spam-complaint-rate#:~:text=The%20industry%20acceptable%20standard%20spam,major%20inbox%20providers%20like%20Gmail.\" target=\"_blank\" rel=\"noopener\">Campanie activ\u0103<\/a>, standardul industriei pentru o rat\u0103 acceptabil\u0103 de reclama\u021bii de spam este sub 0,1%, ceea ce \u00eenseamn\u0103 primirea unei singure reclama\u021bii la fiecare 1.000 de mesaje trimise.<\/p>\n\n\n\n<p>E-mailurile pot p\u0103rea ca spam din mai multe motive, cum ar fi folosirea unui limbaj prea promo\u021bional, inclusiv scrierea excesiv\u0103 cu majuscule sau semne de punctua\u021bie \u0219i includerea anumitor cuvinte sau expresii de declan\u0219are utilizate \u00een mod obi\u0219nuit \u00een e-mailurile spam.<\/p>\n\n\n\n<p>A\u0219adar, pentru a evita s\u0103 ar\u0103\u021bi ca spam \u00een e-mailul t\u0103u, po\u021bi \u00eencepe prin a-l personaliza folosind un ton prietenos, oferind informa\u021bii utile, ab\u021bin\u00e2ndu-te de la utilizarea unui limbaj prea promo\u021bional, folosind furnizori de servicii de e-mail reputa\u021bi \u0219i permi\u021b\u00e2nd abona\u021bilor t\u0103i s\u0103 opteze de a primi comunic\u0103ri viitoare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Profita\u021bi de deficit<\/h3>\n\n\n\n<p>Ofer\u0103-le abona\u021bilor un fel de sentiment c\u0103 ar putea rata o mare oportunitate.<\/p>\n\n\n\n<p>Crea\u021bi urgen\u021b\u0103 sau lipsa unui bun sau serviciu pentru a convinge oamenii s\u0103 ac\u021bioneze. Aceast\u0103 strategie poate fi destul de eficient\u0103 \u00een a v\u0103 converti abona\u021bii \u00een clien\u021bi, dar trebuie aplicat\u0103 \u00eentr-o manier\u0103 etic\u0103 \u0219i deschis\u0103.<\/p>\n\n\n\n<p>Asigura\u021bi-v\u0103 c\u0103 deficitul este real \u0219i nu este artificial, deoarece clien\u021bii pot vedea cu u\u0219urin\u021b\u0103 prin tactici neautentice care \u00eei pot face s\u0103 cread\u0103 c\u0103 nu sunte\u021bi de \u00eencredere.<\/p>\n\n\n\n<p>Mai simplu, oferi\u021bi produse cu valoare real\u0103 \u0219i comunica\u021bi mesajul de urgen\u021b\u0103 clar, f\u0103r\u0103 a induce \u00een eroare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fii specific<\/h3>\n\n\n\n<p>Treci direct la obiect. Spune\u021bi utilizatorilor la ce s\u0103 se a\u0219tepte de la e-mailul dvs. pentru a-i face s\u0103 \u00eel deschid\u0103. Asigura\u021bi-v\u0103 c\u0103 subiectul este clar \u0219i relevant pentru utilizatori.<\/p>\n\n\n\n<p>Sfat: pute\u021bi personaliza \u0219i subiectul cu numele utilizatorilor, loca\u021bia etc.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Ad\u0103uga\u021bi simboluri\/emoji-uri<\/h3>\n\n\n\n<p>Mul\u021bi dintre noi au primit cel pu\u021bin o dat\u0103 un e-mail care avea un caracter special \u00een subiect, cum ar fi o stea, o umbrel\u0103, un soare etc. <\/p>\n\n\n\n<p>The<a href=\"https:\/\/vibetrace.com\/ro\/ghid-emoji-in-liniile-subiect-e-mail\/\" data-type=\"post\" data-id=\"17846\"> utilizarea emoji-urilor \u00een r\u00e2ndurile de subiect<\/a> nu este nimic nou pentru marketeri, deoarece a fost folosit frecvent pentru a atrage aten\u021bia utilizatorilor.<\/p>\n\n\n\n<p>C\u00e2nd sunt utilizate corect, emoji-urile v\u0103 pot ajuta s\u0103 ob\u021bine\u021bi o rat\u0103 de deschidere mai mare, dar aceasta depinde \u00een \u00eentregime de afacerea dvs. \u0219i de abona\u021bii dvs.<\/p>\n\n\n\n<p>Cu toate acestea, exist\u0103 momente \u00een care emoji-urile pot aduce probleme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acestea pot afecta procesul de trimitere: utilizatorii s-ar putea s\u0103 nu primeasc\u0103 e-mailul dvs. sau acesta va intra \u00een dosarul de spam, deoarece \u00een prezent mul\u021bi spammeri folosesc emoji-uri.<\/li>\n\n\n\n<li>Este posibil ca emoji-urile s\u0103 nu fie afi\u0219ate la fel \u00een toate c\u0103su\u021bele primite sau s\u0103 nu se afi\u0219eze deloc; \u00een schimb, po\u021bi vedea un personaj ca acesta&nbsp;<span>\u2610<\/span><\/li>\n<\/ul>\n\n\n\n<p>De asemenea, ca o reamintire, dac\u0103 se deschide un e-mail, asta nu v\u0103 garanteaz\u0103 c\u0103 acest lucru va aduce clicuri sau conversii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rula\u021bi teste A\/B<\/h3>\n\n\n\n<p>Chiar dac\u0103 e\u0219ti expert, nimic nu dep\u0103\u0219e\u0219te testarea.<\/p>\n\n\n\n<p>Deci, dac\u0103 v\u0103 place cu adev\u0103rat s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi e-mailurile doar pentru testarea liniilor de subiect, trebuie s\u0103 rula\u021bi c\u00e2teva teste A\/B.<\/p>\n\n\n\n<p>Pute\u021bi face acest lucru automat utiliz\u00e2nd func\u021bia de testare Vibetrace A\/B disponibil\u0103 \u00een toate campaniile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inspira\u021bi-v\u0103 pentru liniile de subiect ale e-mailului<\/h3>\n\n\n\n<p>Uneori este at\u00e2t de greu s\u0103 g\u0103se\u0219ti un subiect bun. Sau nu \u0219tii cu adev\u0103rat care \u021bi-a adus cele mai bune rezultate.<\/p>\n\n\n\n<p>Ce pute\u021bi face pentru a v\u0103 inspira cu subiectul e-mailului:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Folose\u0219te-ne <a href=\"https:\/\/vibetrace.com\/ro\/generator-linii-subiect-e-mail\/\" data-type=\"page\" data-id=\"18406\">Generator de linii de subiect pentru e-mail<\/a><\/li>\n\n\n\n<li>Inspira\u021bi-v\u0103 din listele noastre mari de subiecte pentru anumite s\u0103rb\u0103tori:\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/ro\/lista-uriasa-de-linii-subiecte-e-mail-pentru-craciun\/\" data-type=\"post\" data-id=\"16464\">Subiectul e-mailului de Cr\u0103ciun<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/lista-mare-de-linii-de-subiect-pentru-e-mailurile-de-cos-abandonate\/\" data-type=\"post\" data-id=\"17761\">Subiectul co\u0219ului abandonat<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/lista-uriasa-de-linii-subiecte-e-mail-pentru-anul-nou\/\" data-type=\"post\" data-id=\"16466\">Subiectul e-mailului de Anul Nou<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/lista-uriasa-de-linii-subiecte-e-mail-uri-blackfriday-si-cybermonday\/\" data-type=\"post\" data-id=\"15670\">Liniile de subiect de Vinerea Neagr\u0103<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/e-mail-linii-subiect-pentru-ziua-indragostitilor\/\" data-type=\"post\" data-id=\"17479\">Subiect de Ziua \u00cendr\u0103gosti\u021bilor<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>De obicei, utilizatorii decid dac\u0103 deschid sau nu un e-mail \u00een aproximativ 3-4 secunde, prin urmare... <a title=\"Sfaturi pentru linii de subiect mai bune\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/sfaturi-pentru-linii-subiecte-mai-bune\/\" aria-label=\"Cite\u0219te mai multe despre Tips for better subject lines\"> <\/a><\/p>","protected":false},"author":9,"featured_media":19561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[53],"class_list":["post-11003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-subject-lines","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/11003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=11003"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/11003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/19561"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=11003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=11003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=11003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}