{"id":10979,"date":"2016-11-10T09:57:25","date_gmt":"2016-11-10T09:57:25","guid":{"rendered":"http:\/\/vibetrace.com\/?p=10979"},"modified":"2023-06-13T10:53:58","modified_gmt":"2023-06-13T10:53:58","slug":"ab-testing-important","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/ab-testare-important\/","title":{"rendered":"De ce este important\u0103 testarea A\/B?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ce este testarea A\/B?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Testarea A\/B este o op\u021biune oferit\u0103 \u00een software-ul de marketing prin e-mail pentru a trimite abona\u021bilor dou\u0103 sau mai multe versiuni ale unei campanii, astfel \u00eenc\u00e2t s\u0103 pute\u021bi vedea care dintre ele func\u021bioneaz\u0103 mai bine.<\/span><\/p>\n\n\n\n<p>Lucr\u00e2nd mai bine, v\u0103 pute\u021bi g\u00e2ndi la: o rat\u0103 de clic mai mare, o rat\u0103 de conversie mai mare.<\/p>\n\n\n\n<p>Efectu\u00e2nd teste A\/B, pute\u021bi lua decizii informate cu privire la ceea ce func\u021bioneaz\u0103 \u0219i ce nu, \u00een loc s\u0103 v\u0103 baza\u021bi pe presupuneri sau presupuneri. <\/p>\n\n\n\n<p>Acest lucru v\u0103 poate ajuta s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi eficacitatea campaniilor dvs. de marketing \u0219i, \u00een cele din urm\u0103, s\u0103 ob\u021bine\u021bi rezultate mai bune pentru afacerea dvs. <\/p>\n\n\n\n<p>\u00cen plus, testarea A\/B v\u0103 poate ajuta s\u0103 v\u0103 optimiza\u021bi eforturile de marketing, ceea ce poate duce la economii de costuri prin identificarea \u0219i implementarea celor mai eficiente abord\u0103ri.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ce po\u021bi testa?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Liniile de subiect<\/strong> \u2013 \u00eencerca\u021bi s\u0103 v\u0103 formula\u021bi subiectul \u00een moduri diferite, \u00eencerca\u021bi diferite simboluri \u0219i care atrage aten\u021bia abona\u021bilor.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Con\u021binut prin e-mail<\/strong> \u2013 creeaz\u0103 dou\u0103 sau mai multe versiuni de con\u021binut \u0219i schimb\u0103 imaginile, culorile, textul, butoanele etc. \u0219i vezi care versiune are mai mult succes. \u00cen acest fel, ve\u021bi \u00een\u021belege ce elemente sunt mai eficiente \u0219i ce ar trebui s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi \u00een campaniile urm\u0103toare.<\/span><\/p>\n\n\n\n<p><strong>Personalizare:<\/strong> Testa\u021bi utilizarea c\u00e2mpurilor personalizate (de exemplu, prenume, sex, loca\u021bie, vreme) pentru a vedea dac\u0103 \u00eembun\u0103t\u0103\u021be\u0219te performan\u021ba e-mailului.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Timp de trimitere<\/strong> \u2013 trimite\u021bi e-mailuri \u00een zile diferite sau \u00een diferite perioade ale zilei \u0219i ve\u021bi vedea c\u00e2nd ve\u021bi ob\u021bine cea mai mare rat\u0103 de deschidere. Folosi\u021bi aceste informa\u021bii pentru urm\u0103toarele campanii.<\/span><\/p>\n\n\n\n<p><strong>Apel la ac\u021biune: <\/strong>Testa\u021bi diferite butoane de \u00eendemn sau linkuri pentru a vedea care dintre ele duce la mai multe conversii.<\/p>\n\n\n\n<p><strong>Segmentare:<\/strong> Testa\u021bi trimiterea de e-mailuri direc\u021bionate c\u0103tre anumite segmente ale publicului dvs. pentru a vedea dac\u0103 aceasta duce la o performan\u021b\u0103 mai bun\u0103.<\/p>\n\n\n\n<p><strong>Aspect \u0219i design: <\/strong>Testa\u021bi diferite machete \u0219i elemente de design (de exemplu, culoare, imagini, font) pentru a vedea care dintre ele conduc la o performan\u021b\u0103 mai bun\u0103.<\/p>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru cre\u0219terea ratei de conversie?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">Afla\u021bi cum s\u0103 cre\u0219te\u021bi rata de conversie cu decizii inteligente bazate pe date \u0219i folosind software-ul de automatizare de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<a class=\"gb-button gb-button-16e8d80b gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\">Cre\u0219terea conversiei<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Verifica\u021bi rezultatele<\/span><\/h3>\n\n\n\n<p>Dup\u0103 ce trimite\u021bi toate versiunile campaniei, face\u021bi-v\u0103 timp pentru a analiza rezultatele. Vede\u021bi ce e-mailuri au cea mai mare rat\u0103 de deschidere, rata de clic \u0219i rata de conversie.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Analiz\u00e2nd rezultatele, pute\u021bi afla:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u00cen ce zi a s\u0103pt\u0103m\u00e2nii ob\u021bine\u021bi cea mai mare rat\u0103 de deschidere<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ce cuvinte cheie \u00eei fac pe abona\u021bi s\u0103 deschid\u0103 o campanie<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ce \u00eendemn la ac\u021biune \u00eei face pe utilizatori s\u0103 fac\u0103 clic \u00een interiorul e-mailului dvs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Dac\u0103 utilizatorii prefer\u0103 s\u0103 fac\u0103 clic pe o imagine legat\u0103 sau pe un text legat etc.<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Ce este testarea A\/B? Testarea A\/B este o op\u021biune oferit\u0103 \u00een software-ul de marketing prin e-mail \u00een... <a title=\"De ce este important\u0103 testarea A\/B?\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/ab-testare-important\/\" aria-label=\"Cite\u0219te mai multe despre De ce este important testarea A\/B?\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[96],"class_list":["post-10979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-ab-testing","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/10979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=10979"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/10979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/22064"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=10979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=10979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=10979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}