{"id":10833,"date":"2016-09-27T07:51:49","date_gmt":"2016-09-27T07:51:49","guid":{"rendered":"http:\/\/vibetrace.com\/?p=10833"},"modified":"2023-05-09T14:45:50","modified_gmt":"2023-05-09T14:45:50","slug":"automatic-emails-and-campaigns","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/e-mail-uri-si-campanii-automate\/","title":{"rendered":"E-mailuri \u0219i campanii automate"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Marketingul a fost \u00eentotdeauna un domeniu plin de creativitate \u0219i g\u00e2ndire strategic\u0103. Oricine poate vorbi despre un produs sau serviciu. Dar speciali\u0219tii \u00een marketing sunt cei care \u0219tiu s\u0103 fac\u0103 de fapt <strong>comunica clar \u0219i atractiv<\/strong> orice mesaj c\u0103tre consumator.<\/p>\n\n\n\n<p>Este despre<strong> cunosc\u00e2ndu-\u021bi publicul \u021bint\u0103<\/strong>, imagin\u00e2ndu-\u021bi persoana c\u0103reia \u00eei adresezi textele \u0219i ini\u021biind un dialog real cu consumatorul t\u0103u.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_54da0b-bd .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_54da0b-bd .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_54da0b-bd .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_54da0b-bd .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Te ui\u021bi cum s\u0103 trimi\u021bi e-mailuri automate clien\u021bilor t\u0103i, nu? La fel ca atunci c\u00e2nd un utilizator p\u0103r\u0103se\u0219te un co\u0219, abandoneaz\u0103 o achizi\u021bie, renun\u021b\u0103 la o vizit\u0103 \u0219i a\u0219a mai departe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 comunici cu mii de clien\u021bi?<\/h2>\n\n\n\n<p>Comert cu amanuntul si mai ales <strong>comer\u021bul electronic sunt unele dintre cele mai competitive domenii<\/strong> \u00een lume. Nu ave\u021bi doar unul sau doi clien\u021bi care vin la magazinul dvs. online sau offline, ci sute, mii...<\/p>\n\n\n\n<p>Sau chiar zeci sau sute de milioane pe lun\u0103, dac\u0103 ne uit\u0103m la statisticile unice ale vizitatorilor celor mai de succes site-uri de comer\u021b electronic din SUA (Amazon \u2013 162 milioane, eBay \u2013 94 milioane, Apple \u2013 69 milioane, Wal-Mart \u2013 58 milioane etc. ).<\/p>\n\n\n\n<p><a title=\"3 principii de automatizare a marketingului de la Amazon\" href=\"http:\/\/vibetrace.com\/ro\/wp\/blog\/3-marketing-automation-principles-amazon.html\/\">Citi\u021bi mai multe despre Amazon Marketing Automation.<\/a><\/p>\n\n\n\n<p>Wow, nu? Nu pute\u021bi cunoa\u0219te profilul fiec\u0103rui vizitator de pe site-ul dvs. de comer\u021b electronic \u0219i s\u0103 r\u0103spunde\u021bi nevoilor acestora \u00eentr-un mod personalizat. Sau po\u021bi?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Defini\u021bia automatiz\u0103rii de marketing<\/h3>\n\n\n\n<p>Ei bine, da, pute\u021bi: folosind automatizarea marketingului pentru comer\u021bul electronic. Iat\u0103 o scurt\u0103 explica\u021bie a conceptului: <b>automatizarea marketingului \u00eenseamn\u0103 c\u0103 ve\u021bi folosi software pentru a ob\u021bine o interac\u021biune mai personalizat\u0103 cu clientul dvs., o experien\u021b\u0103 mai bun\u0103 pentru clien\u021bi \u0219i, ca urmare, v\u00e2nz\u0103ri mai mari \u0219i venituri mai mari.<\/b><\/p>\n\n\n\n<p>417% venituri mai mari \u0219i 451% cre\u0219tere a clien\u021bilor poten\u021biali califica\u021bi, conform unui studiu foarte cuprinz\u0103tor <a title=\"Infografic de automatizare a marketingului\" href=\"http:\/\/cdn2.business2community.com\/wp-content\/uploads\/2012\/11\/FOCUS-MARKETINGAUTO1.png\" target=\"_blank\" rel=\"noopener\">infografic<\/a> dezvoltat de Annuitas Group!<\/p>\n\n\n\n<p>Unele previziuni afirm\u0103 c\u0103 \u00een viitor, p\u00e2n\u0103 \u00een anul 2020, 85% din rela\u021bia dintre clien\u021bi \u0219i companii vor fi gestionate f\u0103r\u0103 ca un om real s\u0103 r\u0103spund\u0103 la solicit\u0103ri.<\/p>\n\n\n\n<p>P\u00e2n\u0103 acum, doar un sfert din companiile B2B Fortune 500 au implementat automatizarea marketingului. Deci, este \u00eenc\u0103 un domeniu t\u00e2n\u0103r, dar primii adoptatori ar putea fi c\u00e2\u0219tig\u0103torii de m\u00e2ine!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tehnici de baz\u0103 de automatizare a marketingului<\/h2>\n\n\n\n<p>Mai concret, iat\u0103 o list\u0103 scurt\u0103 de <strong>tehnici de baz\u0103 de automatizare a marketingului<\/strong> pe care le-a\u021bi putea implementa \u00een afacerea dvs. online:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Trimite\u021bi e-mailuri declan\u0219ate comportamentul site-ului<\/b>&nbsp;\u2013 c\u00e2nd vizitatorul \u0219i-a abandonat co\u0219ul, urm\u0103riri dup\u0103 chat online, abonamente la newsletter, e-mailuri de bun venit dup\u0103 \u00eenregistrare, e-mailuri de feedback dup\u0103 cump\u0103rare etc.<\/li>\n\n\n\n<li><b>Verifica\u021bi prin e-mail<\/b> informa\u021biile pe care utilizatorul le-a completat \u00een formularul dumneavoastr\u0103 de \u00eenregistrare online<\/li>\n\n\n\n<li><b>Integrarea canalelor de comunicare<\/b> \u2013 re\u021belele sociale de exemplu<\/li>\n\n\n\n<li><b>Aduna\u021bi \u0219i urm\u0103ri\u021bi informa\u021bii<\/b> despre ceea ce face vizitatorul pe site-ul dvs. web \u0219i utiliza\u021bi datele pentru a segmenta, viza \u0219i oferi a <b>experien\u021b\u0103 de cump\u0103r\u0103turi personalizat\u0103 <\/b>(ex: sugereaz\u0103 produse similare)<\/li>\n<\/ul>\n\n\n\n<p>Automatizarea marketingului pentru comer\u021bul electronic este utilizat\u0103 \u00een prezent de cei mai buni juc\u0103tori din domeniul retailului online \u0219i este principala <strong>motorul succesului lor<\/strong>. A \u00eenv\u0103\u021ba de la cei mai buni \u0219i chiar de la concuren\u021bii t\u0103i este o modalitate umil\u0103 de a-\u021bi dep\u0103\u0219i rivalii.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>Aici pute\u021bi g\u0103si 4 pa\u0219i simpli unde <strong>automatizarea marketingului<\/strong> pot completa golurile pentru a te face s\u0103 te eviden\u021biezi din mul\u021bime:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing bazat pe comportament<\/h3>\n\n\n\n<p><b>\u021ainta bazat\u0103 pe comportamente online<\/b> \u2013 Acest lucru v\u0103 ajut\u0103, ca agent de marketing, s\u0103 \u00een\u021belege\u021bi mai profund publicul dvs., oamenii cu care vorbe\u0219te marca dvs. \u0219i s\u0103 dezvolta\u021bi mesaje de comunicare personalizate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automatizare de marketing declan\u0219at\u0103 de evenimente<\/h3>\n\n\n\n<p><b>Implica\u021bi-v\u0103 utiliz\u00e2nd marketingul declan\u0219at de evenimente<\/b> \u2013 Crea\u021bi con\u021binut relevant pe baza informa\u021biilor de fundal colectate despre clientul dvs. Servi\u021bi acel con\u021binut personalizat clien\u021bilor dvs. atunci c\u00e2nd ace\u0219tia v\u0103 contacteaz\u0103. <\/p>\n\n\n\n<p>Nu numai c\u0103 ve\u021bi avea mai multe \u0219anse pentru o conversie, dar ve\u021bi putea, de asemenea, s\u0103 reduce\u021bi costul de achizi\u021bie a clien\u021bilor (CAC), deoarece marketingul declan\u0219at de evenimente v\u0103 poate aduce economii de p\u00e2n\u0103 la 80% din bugetul de coresponden\u021b\u0103 direct\u0103.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comunicare multicanal pentru conversie<\/h3>\n\n\n\n<p><b>Ajuta\u021bi clientul s\u0103 ia o decizie de cump\u0103rare \u0219i s\u0103 ob\u021bin\u0103 o conversie<\/b> \u2013 P\u0103streaz\u0103 leg\u0103tura cu poten\u021bialul t\u0103u client prin canalele de comunicare alese de acesta, sf\u0103tuie\u0219te-i \u00een func\u021bie de nevoile lor \u0219i ac\u021bioneaz\u0103 pe baza interac\u021biunilor anterioare.<\/p>\n\n\n\n<p>Pute\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\" data-type=\"page\" data-id=\"15402\">ajunge\u021bi la clien\u021bi prin e-mail, sms, notific\u0103ri push, la fa\u021ba locului \u0219i prin reclame <\/a>folosind Vibetrace CDP \u0219i solu\u021bia de automatizare a marketingului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analiza datelor \u0219i \u00eembun\u0103t\u0103\u021biri<\/h3>\n\n\n\n<p><b>Analiza\u021bi continuu datele<\/b> \u2013 Acum pute\u021bi \u00eenregistra tot ce face un client pe site-ul dvs. de comer\u021b electronic. <\/p>\n\n\n\n<p>Acest lucru v\u0103 poate ajuta s\u0103 vede\u021bi care ac\u021biuni au fost mai eficiente \u00een func\u021bie de indicatorul de performan\u021b\u0103 la care v\u0103 intereseaz\u0103.<\/p>\n\n\n\n<p>Dac\u0103 vrei s\u0103 afli mai multe despre <a title=\"Solu\u021bii de automatizare a marketingului Vibetrance\" href=\"http:\/\/vibetrace.com\/ro\/wp\/how-marketing-technology-works\/\">automatizarea marketingului pentru comer\u021bul electronic<\/a> \u0219i cum func\u021bioneaz\u0103 aceast\u0103 tehnologie, v\u0103 rug\u0103m s\u0103 ne contacta\u021bi \u0219i v\u0103 vom dep\u0103\u0219i concuren\u021bii \u00eempreun\u0103.<\/p>\n\n\n\n<p>Care este defini\u021bia ta pentru automatizarea marketingului? Ce tehnici folosesti? V\u0103 rug\u0103m s\u0103 l\u0103sa\u021bi un comentariu mai jos:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipuri de e-mailuri automate<\/h2>\n\n\n\n<p>\u00cen timp ce automatizarea marketingului este mult mai mult dec\u00e2t trimiterea de e-mailuri automate bazate pe comportamentul utilizatorului, haide\u021bi s\u0103 vedem cum pot fi trimise e-mailuri pur \u0219i simplu pe baza comportamentului utilizatorului.<\/p>\n\n\n\n<p>Av\u00e2nd grij\u0103 de automatizarea campaniilor dvs. de marketing, ve\u021bi economisi timp \u0219i v\u0103 va oferi un ROI mai bun pentru cheltuielile dvs. De asemenea, prin ad\u0103ugarea personaliz\u0103rii con\u021binutului dvs., ve\u021bi aduce mai multe beneficii \u0219i v\u0103 va face clien\u021bii mai ferici\u021bi.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Exemple de automatizare a e-mailurilor<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>trimite\u021bi mai t\u00e2rziu dup\u0103 sau \u00eenainte de un anumit eveniment;<\/li>\n\n\n\n<li>campanii recurente, care sunt trimise automat la un anumit moment;<\/li>\n\n\n\n<li>e-mailuri comportamentale trimise pe baza ac\u021biunilor clien\u021bilor (sau neac\u021biunilor);<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trimite e-mail declan\u0219at de o anumit\u0103 ac\u021biune a utilizatorului<\/h3>\n\n\n\n<p>Magazinul dvs. online are nevoie de e-mailuri declan\u0219ate automat, astfel \u00eenc\u00e2t s\u0103 pute\u021bi ajunge la clien\u021bi dup\u0103 ce abandoneaz\u0103 co\u0219ul de cump\u0103r\u0103turi sau l\u0103sa\u021bi un formular f\u0103r\u0103 a-l trimite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campanii recurente<\/h3>\n\n\n\n<p>Exist\u0103 unele situa\u021bii \u00een care ave\u021bi nevoie de e-mailuri care s\u0103 fie trimise \u00een mod repetitiv. De exemplu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Felicitari de ziua de nastere (trimise zilnic)<\/li>\n\n\n\n<li>Produse\/servicii care expir\u0103 (asigur\u0103ri), care sunt \u0219i ele trimise zilnic<\/li>\n\n\n\n<li>Buletin informativ s\u0103pt\u0103m\u00e2nal sau lunar (c\u00e2nd anun\u021ba\u021bi articole noi pe care le-a\u021bi adus \u00een magazin)<\/li>\n\n\n\n<li>Oferte la fiecare trei ore;<\/li>\n\n\n\n<li>Trimite\u021bi mementouri zilnice pentru vizitele de ieri f\u0103r\u0103 o achizi\u021bie;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-mailuri comportamentale<\/h3>\n\n\n\n<p>Denumite \u0219i fluxuri de lucru de automatizare sau campanii de picurare, acestea sunt foarte utile pentru a crea scenarii pentru persoanele care v\u0103 viziteaz\u0103 site-ul web f\u0103r\u0103 a \u00eendeplini obiectivele.<\/p>\n\n\n\n<p>Ce fel de e-mailuri automate trimite\u021bi? Vre\u021bi sfaturi pe care dori\u021bi s\u0103 le \u00eemp\u0103rt\u0103\u0219i\u021bi?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Automatizarea marketingului devine noua tendin\u021b\u0103 \u0219i va fi cu siguran\u021b\u0103 punctul central pentru to\u021bi speciali\u0219tii \u00een marketing \u00een 2017. Deci, ceea ce define\u0219te <strong>automatizarea marketingului<\/strong>?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Potrivit Google \u0219i Hubspot,<\/p>\n\n\n\n<p>Automatizarea marketingului se refer\u0103 la software-ul care exist\u0103 cu scopul de a automatiza ac\u021biunile de marketing.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"220\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2016\/07\/img_578525c663bf7.png\" alt=\"\" class=\"wp-image-12922\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2016\/07\/img_578525c663bf7.png 677w, https:\/\/vibetrace.com\/wp-content\/uploads\/2016\/07\/img_578525c663bf7-300x97.png 300w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/figure>\n\n\n\n<p id=\"RESDaXH\"><\/p>\n\n\n\n<p>De\u0219i acest lucru pare banal \u0219i o munc\u0103 u\u0219oar\u0103 pentru majoritatea furnizorilor de tehnologie de marketing, nu este at\u00e2t de simplu. Din perspectiva tehnologului de marketing (\u0219i a noastr\u0103, de asemenea):<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Automatizarea de marketing le permite s\u0103 creeze, s\u0103 automatizeze, s\u0103 m\u0103soare \u0219i s\u0103 perfec\u021bioneze sarcini \u0219i fluxuri de lucru de marketing pentru a reduce costurile \u0219i a genera mai multe venituri.<\/strong><\/p>\n<\/blockquote>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Deci, despre ce este automatizarea marketingului pentru comercian\u021bii cu am\u0103nuntul online?<\/h3>\n\n\n\n<p>Pentru oamenii de marketing, automatizarea marketingului poate deveni cel mai bun prieten al lor, pentru c\u0103 aduce <strong>mai multe randamente<\/strong>, \u00een timp ce de asemenea<strong> economise\u0219te timp \u0219i resurse<\/strong>. Deoarece exist\u0103 multe ter\u021be p\u0103r\u021bi ale unor astfel de servicii, acestea pot fi utilizate de o companie, indiferent de dimensiunea, industria \u0219i resursele acestora.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analiza datelor si dezvoltarea campaniilor de marketing;<\/li>\n\n\n\n<li>Management (Automatizare) si perfectionare continua a campaniilor de marketing;<\/li>\n\n\n\n<li>Stocarea \u0219i utilizarea corespunz\u0103toare a datelor clien\u021bilor multicanal;<\/li>\n\n\n\n<li>Mutarea vizitatorilor de la clien\u021bi poten\u021biali la cump\u0103r\u0103tori \u0219i clien\u021bi care revin;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Beneficiile reale ale automatiz\u0103rii dvs. de marketing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Economise\u0219te timp<\/strong> \u2013 crea\u021bi, programa\u021bi \u0219i automatiza\u021bi mai multe campanii din timp \u0219i l\u0103sa\u021bi-le s\u0103 ruleze. Prin urmare, orele de lucru pot fi folosite pentru analiza rapoartelor \u0219i \u00eembun\u0103t\u0103\u021birea din mers;<\/li>\n\n\n\n<li><strong>Devii mai eficient<\/strong>&nbsp;\u2013 Procesele manuale devin \u00eenvechite pe m\u0103sur\u0103 ce ob\u021bine\u021bi o alternativ\u0103 automat\u0103 simplificat\u0103 pentru dezvoltarea \u0219i crearea campaniilor.<\/li>\n\n\n\n<li><strong>Personalizare<\/strong> \u2013 Personalizarea se automatizeaz\u0103 la nivel de utilizator, invit\u00e2nd utilizatorul la o experien\u021b\u0103 mai probabil\u0103 care \u00eel va conduce la conversie.<\/li>\n\n\n\n<li><strong>P\u0103streaz\u0103 toate datele \u00eempreun\u0103<\/strong>&nbsp;\u2013 Datele \u0219i informa\u021biile de la diferite puncte de contact cu clien\u021bii sunt reunite pentru a permite o mai bun\u0103 \u00een\u021belegere a clien\u021bilor \u0219i astfel \u00eembun\u0103t\u0103\u021be\u0219te comunicarea;<\/li>\n\n\n\n<li><strong>Management multicanal constant<\/strong> \u2013 De\u0219i acest lucru este str\u00e2ns legat de achizi\u021bia de date, ajut\u0103 la livrarea mesajelor c\u0103tre mai multe canale, unde fiecare client are mai multe \u0219anse s\u0103 r\u0103spund\u0103.<\/li>\n\n\n\n<li><strong>Consecven\u021b\u0103<\/strong> \u2013 \u00cencorporarea tuturor acestora \u00eentr-un singur hub central va permite eforturilor dumneavoastr\u0103 de marketing s\u0103 fie unificate \u0219i s\u0103 ofere rezultate mai bune \u00een timp scurt;<\/li>\n<\/ul>\n\n\n\n<p>Credem cu t\u0103rie c\u0103 exist\u0103 un alt avantaj al utiliz\u0103rii unei astfel de solu\u021bii: <strong>fericire<\/strong>: pentru proprietarii de afaceri\/investitori bani, pentru executivul de marketing o eficien\u021b\u0103 mai bun\u0103 \u0219i mai pu\u021bin timp petrecut pentru sarcini plictisitoare;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce nu este automatizarea de marketing?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un nou nume pentru email marketing<\/strong> (buletine informative, retargeting prin e-mail sau orice altceva). Marketingul prin e-mail este doar un canal folosit pentru a comunica cu clien\u021bii \u00een cadrul unui proces de automatizare a marketingului;<\/li>\n\n\n\n<li><strong>Un nou instrument u\u0219or de utilizat. <\/strong>\u00cen timp ce multe dintre aceste servicii permit o mai bun\u0103 gestionare a resurselor, nu este u\u0219or s\u0103 pune\u021bi totul \u00eempreun\u0103 pentru a beneficia cu adev\u0103rat de afaceri;<\/li>\n\n\n\n<li><strong>O modalitate de a ob\u021bine clien\u021bi noi.&nbsp;<\/strong>Automatizarea marketingului se concentreaz\u0103 mai mult pe mutarea vizitatorilor de la clien\u021bi poten\u021biali la clien\u021bi \u0219i pe cre\u0219terea ratei de conversie. \u00cenc\u0103 ajut\u0103 la ob\u021binerea de mai mult trafic \u00een unele cazuri, dar nu se concentreaz\u0103 numai pe acest lucru.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Marketingul a fost \u00eentotdeauna un domeniu plin de creativitate \u0219i g\u00e2ndire strategic\u0103. Toat\u0103 lumea poate vorbi\u2026 <a title=\"E-mailuri \u0219i campanii automate\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/e-mail-uri-si-campanii-automate\/\" aria-label=\"Cite\u0219te mai multe despre E-mailuri \u0219i campanii automate\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[88,81],"class_list":["post-10833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-email-marketing-strategy","tag-level1","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/10833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=10833"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/10833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/21218"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=10833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=10833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=10833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}