{"id":26678,"date":"2024-08-15T13:49:47","date_gmt":"2024-08-15T13:49:47","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26678"},"modified":"2024-08-15T14:21:12","modified_gmt":"2024-08-15T14:21:12","slug":"what-zero-party-data-points-should-i-be-collecting-9-questions-to-ask","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/pt\/quais-pontos-de-dados-de-partido-zero-devo-coletar-9-perguntas-a-serem-feitas\/","title":{"rendered":"Quais pontos de dados do Zero Party devo coletar? 9 perguntas a serem feitas"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Este post foi criado com base em um <a href=\"https:\/\/www.linkedin.com\/posts\/josh-tay_9-zpd-questions-ugcPost-7208701313545588736-Rg99\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">Postagem no Linkedin<\/a> de Josh Tay.<\/p>\n\n\n\n<p>Todo especialista est\u00e1 falando sobre <a href=\"https:\/\/vibetrace.com\/pt\/como-usar-dados-de-terceiros-em-marketing-por-e-mail\/\" data-type=\"post\" data-id=\"25156\">Dados da parte zero<\/a> e como isso pode ser explorado para aumentar a receita de marketing, o engajamento, a reten\u00e7\u00e3o e todas as outras m\u00e9tricas que n\u00e3o foram mencionadas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u2026 \u00e9 a pergunta mais comum que me fazem.<br><br>\u201cComo e onde devo usar os dados?\u201d<br><br>\u2026 \u00e9 o que ningu\u00e9m pede o suficiente.<br><br>\u2013 p\u00e1gina do produto<br>\u2013 p\u00e1gina de destino<br>\u2013 an\u00fancio criativo<br>\u2013 segmenta\u00e7\u00e3o de an\u00fancios<br>\u2013 texto do an\u00fancio<br>\u2013 fluxo de boas-vindas<br>\u2013 fluxos de abandono<br>\u2013 fluxo de recupera\u00e7\u00e3o<br>\u2013 segmenta\u00e7\u00e3o de campanha<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/josh-tay\" target=\"_blank\" rel=\"noopener\">Josh Tay<\/a><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"436\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6.png\" alt=\"\" class=\"wp-image-26679\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6.png 579w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6-300x226.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6-16x12.png 16w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Procurando uma plataforma CX White Label?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Veja os benef\u00edcios da nossa Plataforma de Experi\u00eancia do Cliente White Label e como ela pode ajudar o seu neg\u00f3cio. Baseado na nuvem ou no local, com fortes recursos de automa\u00e7\u00e3o omnicanal e insights de dados.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/pt\/white-label-marketing-automation-agencies\/\">Ver detalhes<\/a>\n\n\n\n<a class=\"gb-button gb-button-1700212c gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/pt\/demonstracao-de-marca-branca\/\">Ver demonstra\u00e7\u00e3o<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"833\" data-id=\"26680\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png\" alt=\"\" class=\"wp-image-26680\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png 667w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience-10x12.png 10w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"845\" data-id=\"26684\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png\" alt=\"\" class=\"wp-image-26684\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png 673w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal-10x12.png 10w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"838\" data-id=\"26689\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png\" alt=\"\" class=\"wp-image-26689\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"844\" data-id=\"26686\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png\" alt=\"\" class=\"wp-image-26686\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png 676w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest-10x12.png 10w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"836\" data-id=\"26683\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png\" alt=\"\" class=\"wp-image-26683\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png 666w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user-10x12.png 10w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"841\" data-id=\"26685\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png\" alt=\"\" class=\"wp-image-26685\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver-238x300.png 238w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"836\" data-id=\"26682\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png\" alt=\"\" class=\"wp-image-26682\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png 665w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage-10x12.png 10w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"845\" data-id=\"26688\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png\" alt=\"\" class=\"wp-image-26688\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age-237x300.png 237w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age-9x12.png 9w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"842\" data-id=\"26687\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png\" alt=\"\" class=\"wp-image-26687\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline-238x300.png 238w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ent\u00e3o, quais s\u00e3o as perguntas a serem feitas?<\/h2>\n\n\n\n<p>Voc\u00ea pode perguntar sobre muitas coisas que se relacionam com o neg\u00f3cio. Considere tamb\u00e9m perguntas baseadas na posi\u00e7\u00e3o do usu\u00e1rio no <a href=\"https:\/\/vibetrace.com\/pt\/jornada-do-cliente-no-varejo\/\" data-type=\"page\" data-id=\"25890\">viagem do cliente<\/a>.<\/p>\n\n\n\n<p>Perguntas sobre o uso do produto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>como eles est\u00e3o procurando usar um produto ou onde<\/li>\n<\/ul>\n\n\n\n<p>Perguntas sobre idade ou sexo (demografia)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>qual \u00e9 sua faixa et\u00e1ria<\/li>\n\n\n\n<li>qual \u00e9 seu anivers\u00e1rio<\/li>\n\n\n\n<li>qual \u00e9 seu signo astrol\u00f3gico<\/li>\n<\/ul>\n\n\n\n<p>Perguntas sobre o cronograma de compra:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quando voc\u00ea est\u00e1 procurando comprar<\/li>\n<\/ul>\n\n\n\n<p>Perguntas sobre o driver de compra\/motivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>por que voc\u00ea est\u00e1 comprando isso<\/li>\n\n\n\n<li>quais caracter\u00edsticas s\u00e3o mais importantes<\/li>\n\n\n\n<li>qual \u00e9 o mais importante sobre este item<\/li>\n<\/ul>\n\n\n\n<p>Pergunta sobre o usu\u00e1rio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>para quem voc\u00ea est\u00e1 comprando isso<\/li>\n\n\n\n<li>qual o motivo da compra: presente, uso pessoal<\/li>\n<\/ul>\n\n\n\n<p>Perguntas sobre o tipo de produto (filtrar produtos)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>em que tipo de produto voc\u00ea est\u00e1 interessado<\/li>\n\n\n\n<li>que cores voc\u00ea prefere<\/li>\n\n\n\n<li>qual tamanho seria melhor para voc\u00ea<\/li>\n<\/ul>\n\n\n\n<p>Perguntas sobre expectativas<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>o que \u00e9 mais importante na escolha deste tipo de produto<\/li>\n\n\n\n<li>qual \u00e9 a sua opini\u00e3o sobre usar isso <\/li>\n<\/ul>\n\n\n\n<p>Perguntas sobre objetivos\/preocupa\u00e7\u00f5es<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>qual \u00e9 a sua preocupa\u00e7\u00e3o sobre isso<\/li>\n\n\n\n<li>voc\u00ea j\u00e1 comprou isso antes?<\/li>\n<\/ul>\n\n\n\n<p>Perguntas sobre experi\u00eancia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>qual \u00e9 sua experi\u00eancia com fa\u00e7a voc\u00ea mesmo<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Como coletar dados de Zero Party<\/h2>\n\n\n\n<p>Para coletar dados de parte zero:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Pesquisas e question\u00e1rios<\/strong>: Pergunte diretamente aos clientes por meio de pesquisas, question\u00e1rios ou centros de prefer\u00eancias.<\/li>\n\n\n\n<li><strong>Op\u00e7\u00f5es de personaliza\u00e7\u00e3o<\/strong>: Ofere\u00e7a op\u00e7\u00f5es de personaliza\u00e7\u00e3o onde os usu\u00e1rios compartilhem voluntariamente suas prefer\u00eancias.<\/li>\n\n\n\n<li><strong>Conte\u00fado interativo<\/strong>: Use enquetes, conte\u00fado interativo e avalia\u00e7\u00f5es para coletar insights.<\/li>\n\n\n\n<li><strong>Programas de fidelidade<\/strong>: Incentive os usu\u00e1rios a fornecer dados em troca de recompensas ou melhores experi\u00eancias.<\/li>\n\n\n\n<li><strong>Integra\u00e7\u00e3o<\/strong>: Colete dados durante o processo de inscri\u00e7\u00e3o ou integra\u00e7\u00e3o do usu\u00e1rio.<\/li>\n\n\n\n<li><strong>Formul\u00e1rios de Feedback<\/strong>: Pe\u00e7a feedback espec\u00edfico sobre produtos ou servi\u00e7os.<\/li>\n<\/ol>\n\n\n\n<p>A plataforma Vibetrace CX oferece todas essas maneiras de coletar mais dados para usar em <a href=\"https:\/\/vibetrace.com\/pt\/segmentacao-de-clientes-2\/\" data-type=\"page\" data-id=\"24126\">segmenta\u00e7\u00e3o avan\u00e7ada de clientes<\/a> para suas campanhas de marketing.<\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Josh Tay<\/p>\n\n\n\n<p>Ele pode ajudar voc\u00ea a fazer com que os clientes 1) comprem mais r\u00e1pido, 2) mais e 3) com mais frequ\u00eancia por e-mail, SMS e mala direta | <\/p>\n\n\n\n<p>E menciona que \u00e9 um aprendiz constantemente fascinado por sistemas e processos.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Este post foi criado com base em um Linkedin Post de Josh Tay. Todo especialista \u00e9 \u2026 <a title=\"Quais pontos de dados do Zero Party devo coletar? 9 perguntas a serem feitas\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/pt\/quais-pontos-de-dados-de-partido-zero-devo-coletar-9-perguntas-a-serem-feitas\/\" aria-label=\"Leia mais sobre Quais pontos de dados do Zero Party devo coletar? 9 perguntas a serem feitas\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[109,76,125],"class_list":["post-26678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-linkedin","tag-social-post","tag-zero-party-data","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/26678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/comments?post=26678"}],"version-history":[{"count":6,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/26678\/revisions"}],"predecessor-version":[{"id":26697,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/26678\/revisions\/26697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/media\/26690"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/media?parent=26678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/categories?post=26678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/tags?post=26678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}